Dstillery Audiences

HARD SELTZER AFICIONADOS

Audience Size: 1.5 Million Devices

Explore the Hard Seltzer Aficionados Audience

Below you'll find more information about the Hard Seltzer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Hard Seltzer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Hard Seltzer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hard Seltzer Aficionados audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 41.14% 45.45x
Luxury Fitness Shoppers 49.70% 44.42x
Luxury Athletic Footwear Shoppers 49.70% 44.41x
Trendy Shoe Shoppers 47.45% 43.15x
Home Design and Living Publication Readers 42.10% 42.17x
Wellness Enthusiasts 48.48% 42.06x
Women's Fitness Enthusiasts 44.88% 39.91x
Nutrition Conscious Eaters 44.81% 39.46x
Gourmet Food & Wine Researchers 40.54% 38.98x
Healthy Eaters 46.24% 38.90x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Interest attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hard Seltzer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hard Seltzer Aficionados audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.73x
Lululemon 0.01% 1.66x
Dressbarn 0.02% 1.66x
H&M 0.01% 1.52x
Forever 21 0.01% 1.51x
Michael Kors 0.01% 1.50x
Old Navy 0.04% 1.46x
Express 0.02% 1.43x
Aeropostale 0.02% 1.42x
Victoria's Secret 0.04% 1.40x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Location attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hard Seltzer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hard Seltzer Aficionados audience is betches.com.

Website Composition Index
betches.com 2.20% 32.38x
luxyhair.com 1.42% 31.94x
hercampus.com 1.40% 31.84x
hiddenremote.com 1.23% 31.24x
becomebetty.com 1.24% 30.64x
finecooking.com 1.99% 30.51x
theskincareedit.com 4.79% 30.26x
girlfriend.com 1.18% 29.96x
beautifulwithbrains.com 1.28% 29.14x
tula.com 1.19% 28.80x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Web attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hard Seltzer Aficionados audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.18% 28.25x
Vegans & Animal Welfare 0.91% 20.46x
Travel, Food, Fashion & Fitness 3.62% 19.97x
Perfume, Makeup & Cosmetics 0.41% 19.53x
Beauty & Cosmetics 0.73% 19.20x
Dermatology 0.15% 18.67x
Assorted Topics (Television, Origami, Men's Health) 1.50% 18.65x
Local & Travel England - East Midlands 0.13% 18.44x
Female Lifestyle Content Readers 3.67% 17.35x
Organic Beauty & Skincare Products 0.17% 16.93x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hard Seltzer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female