Dstillery Audiences

HARD SELTZER AFICIONADOS

Audience Size: 1.3 Million Devices

Explore the Hard Seltzer Aficionados Audience

Below you'll find more information about the Hard Seltzer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Hard Seltzer Aficionados audience.

Dstillery Crafted Audiences

INTERESTS

The Hard Seltzer Aficionados audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hard Seltzer Aficionados audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 48.40% 44.07x
Luxury Fitness Shoppers 48.39% 44.06x
True Crime Podcast Listeners 41.24% 43.30x
Wellness Enthusiasts 44.43% 41.66x
Trendy Shoe Shoppers 44.81% 40.86x
Healthy Eaters 44.79% 40.20x
Home Design and Living Publication Readers 39.08% 40.01x
Nutrition Conscious Eaters 43.48% 39.60x
Women's Fitness Enthusiasts 41.04% 39.15x
Curly Hair Care Shoppers 51.37% 38.92x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Interest attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hard Seltzer Aficionados audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hard Seltzer Aficionados audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.83x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Location attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hard Seltzer Aficionados audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hard Seltzer Aficionados audience is momcurls.com.

Website Composition Index
momcurls.com 1.24% 32.98x
fitnessmagazine.com 1.09% 29.79x
becomebetty.com 1.02% 29.18x
finecooking.com 3.55% 29.11x
hiddenremote.com 2.12% 28.96x
dollskill.com 1.08% 28.92x
theskincareedit.com 4.37% 28.42x
hercampus.com 2.58% 28.25x
blindgossip.com 3.66% 27.65x
putacupinit.com 1.06% 27.53x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Web attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hard Seltzer Aficionados audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.46% 22.62x
Beauty & Cosmetics 0.85% 19.61x
Vegans & Animal Welfare 1.17% 19.32x
Food Cluster 0.18% 18.04x
Organic Beauty & Skincare Products 0.30% 18.03x
Travel, Food, Fashion & Fitness 2.96% 17.61x
Mysticism 0.20% 17.56x
New Parents 3.27% 17.45x
Reproductive Health 0.18% 16.26x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 16.05x
Composition Percentage: The overlap percentage between the Hard Seltzer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hard Seltzer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female