Explore the Hard Seltzer Aficionados Audience
Below you'll find more information about the Hard Seltzer Aficionados audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Hard Seltzer Aficionados audience.
INTERESTS
The Hard Seltzer Aficionados audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hard Seltzer Aficionados audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 41.14% | 45.45x |
| Luxury Fitness Shoppers | 49.70% | 44.42x |
| Luxury Athletic Footwear Shoppers | 49.70% | 44.41x |
| Trendy Shoe Shoppers | 47.45% | 43.15x |
| Home Design and Living Publication Readers | 42.10% | 42.17x |
| Wellness Enthusiasts | 48.48% | 42.06x |
| Women's Fitness Enthusiasts | 44.88% | 39.91x |
| Nutrition Conscious Eaters | 44.81% | 39.46x |
| Gourmet Food & Wine Researchers | 40.54% | 38.98x |
| Healthy Eaters | 46.24% | 38.90x |
Composition Percentage:
The overlap percentage between the Hard Seltzer Aficionados audience and the Interest attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
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APPAREL RETAILERS
The Hard Seltzer Aficionados audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hard Seltzer Aficionados audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.73x |
| Lululemon | 0.01% | 1.66x |
| Dressbarn | 0.02% | 1.66x |
| H&M | 0.01% | 1.52x |
| Forever 21 | 0.01% | 1.51x |
| Michael Kors | 0.01% | 1.50x |
| Old Navy | 0.04% | 1.46x |
| Express | 0.02% | 1.43x |
| Aeropostale | 0.02% | 1.42x |
| Victoria's Secret | 0.04% | 1.40x |
Composition Percentage:
The overlap percentage between the Hard Seltzer Aficionados audience and the Location attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
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WEBSITES
The Hard Seltzer Aficionados audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hard Seltzer Aficionados audience is betches.com.
| Website | Composition | Index |
| betches.com | 2.20% | 32.38x |
| luxyhair.com | 1.42% | 31.94x |
| hercampus.com | 1.40% | 31.84x |
| hiddenremote.com | 1.23% | 31.24x |
| becomebetty.com | 1.24% | 30.64x |
| finecooking.com | 1.99% | 30.51x |
| theskincareedit.com | 4.79% | 30.26x |
| girlfriend.com | 1.18% | 29.96x |
| beautifulwithbrains.com | 1.28% | 29.14x |
| tula.com | 1.19% | 28.80x |
Composition Percentage:
The overlap percentage between the Hard Seltzer Aficionados audience and the Web attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hard Seltzer Aficionados audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.18% | 28.25x |
| Vegans & Animal Welfare | 0.91% | 20.46x |
| Travel, Food, Fashion & Fitness | 3.62% | 19.97x |
| Perfume, Makeup & Cosmetics | 0.41% | 19.53x |
| Beauty & Cosmetics | 0.73% | 19.20x |
| Dermatology | 0.15% | 18.67x |
| Assorted Topics (Television, Origami, Men's Health) | 1.50% | 18.65x |
| Local & Travel England - East Midlands | 0.13% | 18.44x |
| Female Lifestyle Content Readers | 3.67% | 17.35x |
| Organic Beauty & Skincare Products | 0.17% | 16.93x |
Composition Percentage:
The overlap percentage between the Hard Seltzer Aficionados audience and the Content Affinity attribute.
Index: A comparison of the Hard Seltzer Aficionados audience to the internet population.
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DEMOGRAPHICS
The Hard Seltzer Aficionados audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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