Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 51.34% 38.14x
Realtors & Real Estate Researchers 50.83% 37.56x
Home Decor Shoppers 55.07% 37.44x
Home Custom Bedroom Decorators 46.50% 36.77x
Department Store Shoppers 48.07% 36.69x
Custom Home Lighting Shoppers 46.74% 36.48x
Online Health Researchers 48.75% 36.40x
Spa and Pool Owners 52.96% 36.00x
Home Buyers 48.99% 35.73x
Flooring Shoppers 56.52% 35.72x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.36x
Johnston and Murphy 0.16% 1.28x
Tommy Bahama 0.04% 1.25x
Mens Wearhouse 0.55% 1.24x
Supreme 0.01% 1.16x
Buckle 0.18% 1.15x
Belk 0.01% 1.14x
Patagonia 0.02% 1.13x
Ann Taylor 0.03% 1.09x
Abercrombie & Fitch 0.04% 1.06x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is armstrong.com.

Website Composition Index
armstrong.com 1.89% 60.11x
pegasuslighting.com 1.35% 54.29x
ebags.com 1.36% 51.69x
newhomesource.com 1.48% 51.17x
motherearthnews.com 1.80% 50.85x
appliancepartspros.com 2.27% 49.47x
greenbuildingadvisor.com 3.82% 48.28x
homedepot.com 3.13% 47.33x
greatbigcanvas.com 2.24% 47.29x
cooks.com 1.10% 47.04x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.40% 24.91x
Rural Living 0.27% 21.82x
Bathrooms & Plumbing 5.99% 20.79x
Home Remodeling 4.88% 20.19x
Painting & Renovation 6.36% 20.02x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.48% 19.67x
Flags & Trump 0.19% 19.63x
Home Decoration - Crafts & Kids 3.65% 19.29x
Holiday Gifts 1.69% 19.23x
Handyman Tools 0.05% 18.84x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male