Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.33% 44.23x
Online Health Researchers 54.05% 43.87x
Home Custom Bedroom Decorators 52.61% 42.51x
Custom Home Lighting Shoppers 52.61% 42.50x
Realtors & Real Estate Researchers 54.83% 41.32x
Texas Activity Researchers 52.97% 40.98x
Online Home Decor Shoppers 55.35% 40.43x
Home Remodelers 50.92% 39.32x
Apartment Furniture Shoppers 51.65% 39.27x
Cholesterol Researchers 50.05% 39.16x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.23x
Carhartt 0.15% 1.12x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is efaucets.com.

Website Composition Index
efaucets.com 1.14% 42.35x
homewyse.com 2.69% 40.75x
lowes.com 1.71% 39.32x
hvac-talk.com 1.39% 36.01x
decks.com 2.07% 35.03x
containerstore.com 3.73% 34.46x
carbonmediagroup.com 3.00% 33.92x
maytag.com 1.12% 33.72x
meredith.com 6.83% 32.77x
celebhour.com 1.21% 32.67x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 29.58x
Environmentally Friendly Cars 0.04% 25.96x
Rural Living 0.04% 25.96x
Discount Shopping 0.74% 24.85x
Bathrooms & Plumbing 1.97% 24.21x
Home Remodeling 5.57% 23.93x
Home Decoration - Crafts & Kids 1.21% 23.24x
Holiday Gifts 0.55% 23.12x
Home Office Products 0.15% 23.08x
Home Remodeling 1.92% 22.67x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male