Explore the Hardware Shoppers Audience
Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hardware Shoppers audience.
INTERESTS
The Hardware Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 57.06% | 168.94x |
| Texas Activity Researchers | 50.00% | 158.41x |
| Home Exterior Design Enthusiasts | 55.29% | 155.39x |
| Orlando Activities Researchers | 51.18% | 154.28x |
| Mailing & Shipping Shoppers | 48.82% | 149.91x |
| Sporting Goods Shoppers | 53.53% | 146.30x |
| Home Remodelers | 47.65% | 145.40x |
| Online Home Decor Shoppers | 52.94% | 144.69x |
| Realtors & Real Estate Researchers | 54.71% | 141.73x |
| Sale Seekers | 45.29% | 140.81x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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APPAREL RETAILERS
The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.39x |
| The Childrens Place | 0.01% | 1.20x |
| Chicos | 0.01% | 1.19x |
| Maurices | 0.01% | 1.08x |
| Victoria's Secret | 0.01% | 0.99x |
| Old Navy | 0.01% | 0.87x |
| Carhartt | 0.12% | 0.69x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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WEBSITES
The Hardware Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hardware Shoppers audience is homewyse.com.
| Website | Composition | Index |
| homewyse.com | 1.95% | 37.82x |
| lowes.com | 1.32% | 35.46x |
| decks.com | 1.66% | 33.62x |
| hvac-talk.com | 1.04% | 32.59x |
| woodworkersjournal.com | 1.09% | 30.98x |
| containerstore.com | 2.50% | 30.26x |
| carbonmediagroup.com | 2.08% | 29.97x |
| meredith.com | 4.68% | 29.50x |
| kitchensource.com | 1.21% | 29.34x |
| moen.com | 2.11% | 29.25x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 26.47% | 38.21x |
| Appliances & Reviews | 31.76% | 35.11x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 11.76% | 35.01x |
| People Search | 24.12% | 33.56x |
| Travel Adventure | 10.00% | 32.23x |
| Assorted Topics (Events, Tickets, Fitness) | 14.12% | 30.68x |
| Healthcare - Dermatology & Aging | 19.41% | 30.28x |
| Home Improvement Contractor | 0.12% | 29.77x |
| Ireland Cluster | 9.41% | 28.44x |
| Finance & Accounting Cluster | 15.29% | 27.65x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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DEMOGRAPHICS
The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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