Explore the Hardware Shoppers Audience
Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hardware Shoppers audience.
INTERESTS
The Hardware Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardware Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 55.07% | 35.90x |
| Online Home Decor Shoppers | 47.91% | 34.28x |
| Realtors & Real Estate Researchers | 47.64% | 33.77x |
| Flooring Shoppers | 52.90% | 33.06x |
| Discount Big Box Shoppers | 46.54% | 32.22x |
| Spa and Pool Owners | 50.49% | 31.68x |
| Home Buyers | 44.04% | 31.49x |
| Apartment Furniture Shoppers | 47.60% | 31.20x |
| Sporting Goods Shoppers | 47.54% | 31.01x |
| First Aid Researchers | 51.32% | 30.39x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Curious about what else the Hardware Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.62x |
| Chicos | 0.05% | 1.51x |
| Kate Spade | 0.02% | 1.22x |
| Ralph Lauren | 0.01% | 1.15x |
| Gymboree | 0.02% | 1.12x |
| Free People | 0.01% | 1.06x |
| Eddie Bauer | 0.01% | 1.06x |
| Dressbarn | 0.03% | 1.05x |
| Club Monaco | 0.01% | 1.02x |
| Tommy Bahama | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Want to find more of the Hardware Shoppers audience in the real world?
Sign Up
WEBSITES
The Hardware Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hardware Shoppers audience is izito.com.
| Website | Composition | Index |
| izito.com | 0.23% | 107.24x |
| millworkcity.com | 0.21% | 90.15x |
| ashleyfurniturehomestore.com | 0.33% | 84.24x |
| us-appliance.com | 0.65% | 83.86x |
| hobbylobby.com | 0.21% | 82.55x |
| amazon.com | 0.99% | 81.68x |
| valsparpaint.com | 0.36% | 78.53x |
| modernbathroom.com | 0.52% | 76.38x |
| mariakillam.com | 0.18% | 76.11x |
| andersenwindows.com | 0.48% | 75.99x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Want to see more of the websites the Hardware Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 5.50% | 22.68x |
| Rural Living | 0.34% | 21.45x |
| Home Remodeling | 6.11% | 20.35x |
| Bathrooms & Plumbing | 7.12% | 20.03x |
| Home Decoration - Crafts & Kids | 3.77% | 18.82x |
| Holiday Gifts | 1.87% | 18.43x |
| Home Remodeling | 13.89% | 18.33x |
| Painting & Renovation | 7.49% | 18.23x |
| Home Office Products | 0.82% | 16.78x |
| Flags & Trump | 0.18% | 16.01x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Want to see more of the Content Affinities the Hardware Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Hardware Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
Interested in seeing other demographic characteristics of the Hardware Shoppers audience?
Sign Up