Explore the Hardware Shoppers Audience
Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hardware Shoppers audience.
INTERESTS
The Hardware Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardware Shoppers audience is Holiday Season Home Improvement Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Home Improvement Deal Shoppers | 19.89% | 24.74x |
| New Homeowners | 20.95% | 23.94x |
| Wood Carving Enthusiasts | 22.83% | 23.65x |
| Contractors & Construction Professionals | 25.62% | 23.04x |
| Home Exterior Design Enthusiasts | 9.52% | 21.69x |
| DIYers | 15.44% | 20.77x |
| Flooring Shoppers | 22.37% | 20.16x |
| Power Tools Shoppers | 21.91% | 18.96x |
| Holiday Season Sporting Goods Deal Shoppers | 17.67% | 18.13x |
| Spa and Pool Owners | 16.35% | 17.95x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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APPAREL RETAILERS
The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.44x |
| Buckle | 0.02% | 1.29x |
| LOFT | 0.01% | 1.23x |
| Maurices | 0.03% | 1.22x |
| Talbots | 0.01% | 1.18x |
| American Eagle Outfitters | 0.02% | 1.13x |
| Express | 0.02% | 1.06x |
| White House Black Market | 0.01% | 1.05x |
| Gymboree | 0.02% | 1.03x |
| Chicos | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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WEBSITES
The Hardware Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hardware Shoppers audience is lowes.com.
| Website | Composition | Index |
| lowes.com | 44.01% | 27.40x |
| tractorsupply.com | 4.19% | 24.16x |
| forums.jlconline.com | 1.08% | 23.38x |
| contractortalk.com | 2.47% | 21.94x |
| jlconline.com | 2.20% | 21.70x |
| finehomebuilding.com | 6.18% | 21.16x |
| orangetractortalks.com | 1.27% | 20.37x |
| woodworkingtalk.com | 1.39% | 20.32x |
| diychatroom.com | 6.89% | 19.99x |
| greenbuildingadvisor.com | 2.28% | 19.93x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 0.72% | 14.07x |
| Woodwork | 1.73% | 13.02x |
| Machines & Industrial Supplies | 0.08% | 12.95x |
| Garden Power Equipment | 2.22% | 11.72x |
| Home Remodeling | 0.10% | 11.59x |
| Auto Body Upkeep & Repair Researchers | 0.06% | 10.84x |
| Paper & Packaging | 0.04% | 9.99x |
| Painting & Renovation | 0.17% | 9.97x |
| Car Keys, Locks & Remotes | 0.03% | 9.21x |
| Home Remodeling | 0.27% | 8.73x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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DEMOGRAPHICS
The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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