Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 53.71% 54.29x
Home Exterior Design Enthusiasts 55.34% 51.02x
Home Custom Bedroom Decorators 45.53% 50.63x
Custom Home Lighting Shoppers 45.53% 50.62x
Online Home Decor Shoppers 50.09% 50.53x
Texas Activity Researchers 48.24% 50.05x
Cholesterol Researchers 47.14% 49.41x
Orlando Activities Researchers 45.62% 48.47x
Realtors & Real Estate Researchers 49.62% 47.71x
Home Remodelers 47.12% 45.32x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.42x
Dressbarn 0.01% 1.35x
Buckle 0.01% 1.17x
Maurices 0.02% 1.14x
Carhartt 0.12% 1.10x
Old Navy 0.02% 1.06x
Journeys 0.01% 0.76x
Victoria's Secret 0.01% 0.69x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is deltafaucet.com.

Website Composition Index
deltafaucet.com 1.45% 45.35x
appliancesconnection.com 1.34% 45.25x
meredith.com 2.20% 45.14x
rustoleum.com 1.08% 44.76x
jossandmain.com 1.32% 44.32x
angieslist.com 3.56% 43.98x
monrovia.com 1.88% 43.48x
americanstandard-us.com 1.04% 43.46x
pennington.com 1.20% 42.59x
constructionprotips.com 1.33% 41.65x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.20% 32.67x
Home Decoration - Crafts & Kids 0.33% 29.74x
Bathrooms & Plumbing 0.54% 28.18x
Yard Structures 0.70% 26.38x
Home Remodeling 2.33% 24.74x
Lawns & Pest Control 1.98% 24.73x
Auctions & Repossessions 0.31% 23.57x
Pool Cleaning 0.38% 23.34x
Painting & Renovation 1.55% 23.20x
Electronic Cabling 0.19% 22.05x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male