Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 11.99% 19.21x
Power Tools Shoppers 21.62% 17.65x
Contractors & Construction Professionals 20.47% 16.70x
Flooring Shoppers 10.86% 16.28x
Kitchen Appliance Shoppers 11.64% 16.23x
DIYers 13.43% 16.22x
New Homeowners 15.02% 16.14x
Holiday Season Home Improvement Deal Shoppers 31.95% 14.87x
Christmas Lights Shoppers 11.32% 14.44x
Tractor Shoppers 19.98% 13.98x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.28x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is lowes.com.

Website Composition Index
lowes.com 34.35% 27.09x
tractorsupply.com 2.36% 18.26x
contractortalk.com 1.16% 15.82x
jlconline.com 1.24% 15.19x
lawnsite.com 1.44% 14.69x
plasticinehouse.com 1.60% 14.66x
diychatroom.com 3.53% 14.64x
greentractortalk.com 1.15% 14.12x
iwae.com 1.19% 13.98x
mytractorforum.com 1.71% 13.68x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.07% 14.87x
Auto Body Upkeep & Repair Researchers 0.04% 10.70x
Painting & Renovation 0.08% 9.86x
Power Tools 0.30% 9.52x
Garden Power Equipment 1.04% 9.39x
Bathrooms & Plumbing 0.05% 9.11x
Car Keys, Locks & Remotes 0.02% 9.05x
Machines & Industrial Supplies 0.03% 8.92x
Paper & Packaging 0.02% 8.67x
Woodwork 0.99% 8.66x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female