Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 19.89% 24.74x
New Homeowners 20.95% 23.94x
Wood Carving Enthusiasts 22.83% 23.65x
Contractors & Construction Professionals 25.62% 23.04x
Home Exterior Design Enthusiasts 9.52% 21.69x
DIYers 15.44% 20.77x
Flooring Shoppers 22.37% 20.16x
Power Tools Shoppers 21.91% 18.96x
Holiday Season Sporting Goods Deal Shoppers 17.67% 18.13x
Spa and Pool Owners 16.35% 17.95x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.44x
Buckle 0.02% 1.29x
LOFT 0.01% 1.23x
Maurices 0.03% 1.22x
Talbots 0.01% 1.18x
American Eagle Outfitters 0.02% 1.13x
Express 0.02% 1.06x
White House Black Market 0.01% 1.05x
Gymboree 0.02% 1.03x
Chicos 0.01% 1.02x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is lowes.com.

Website Composition Index
lowes.com 44.01% 27.40x
tractorsupply.com 4.19% 24.16x
forums.jlconline.com 1.08% 23.38x
contractortalk.com 2.47% 21.94x
jlconline.com 2.20% 21.70x
finehomebuilding.com 6.18% 21.16x
orangetractortalks.com 1.27% 20.37x
woodworkingtalk.com 1.39% 20.32x
diychatroom.com 6.89% 19.99x
greenbuildingadvisor.com 2.28% 19.93x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.72% 14.07x
Woodwork 1.73% 13.02x
Machines & Industrial Supplies 0.08% 12.95x
Garden Power Equipment 2.22% 11.72x
Home Remodeling 0.10% 11.59x
Auto Body Upkeep & Repair Researchers 0.06% 10.84x
Paper & Packaging 0.04% 9.99x
Painting & Renovation 0.17% 9.97x
Car Keys, Locks & Remotes 0.03% 9.21x
Home Remodeling 0.27% 8.73x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female