Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 56.90% 33.52x
Texas Activity Researchers 52.07% 30.65x
Custom Home Lighting Shoppers 55.45% 30.53x
Home Custom Bedroom Decorators 55.46% 30.53x
Online Health Researchers 58.24% 30.34x
Country Home Decorators 53.76% 30.21x
Online Home Decor Shoppers 57.51% 29.70x
Home Remodelers 49.83% 29.33x
Retired Health Insurance Researchers 52.94% 29.14x
Orlando Activities Researchers 49.61% 29.02x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.19x
Jos A. Bank Clothiers 0.04% 1.15x
Carhartt 0.26% 1.10x
Mens Wearhouse 0.05% 1.09x
Dressbarn 0.02% 1.06x
Urban Outfitters 0.03% 1.02x
Madewell 0.02% 1.01x
White House Black Market 0.04% 1.01x
J. Crew 0.03% 0.98x
Lululemon 0.03% 0.98x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is harborfreight.com.

Website Composition Index
harborfreight.com 2.22% 30.39x
bitlanders.com 1.00% 30.26x
efaucets.com 1.27% 29.72x
thegamer.tv 1.60% 29.32x
dingit.tv 1.51% 29.19x
weekly-ads.us 1.29% 28.66x
toysrus.com 1.98% 28.31x
lowes.com 1.98% 27.70x
homewyse.com 3.32% 27.68x
thetreecenter.com 1.01% 27.19x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.73% 21.32x
Rural Living 0.10% 20.30x
ISPs & Local Services 0.03% 20.03x
Discount Shopping 2.00% 18.11x
Cars, Travel & Food 0.23% 16.48x
Painting & Renovation 2.56% 16.47x
Flags & Trump 0.08% 15.96x
Home Decoration - Crafts & Kids 1.43% 15.91x
Holiday Gifts 0.65% 15.59x
Bathrooms & Plumbing 2.50% 15.37x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female