Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 47.16% 53.87x
Online Health Researchers 49.02% 53.35x
Home Custom Bedroom Decorators 39.01% 50.93x
Custom Home Lighting Shoppers 39.01% 50.92x
Orlando Activities Researchers 41.45% 50.29x
Cholesterol Researchers 42.62% 49.17x
Home Exterior Design Enthusiasts 50.73% 48.72x
Texas Activity Researchers 44.12% 48.14x
Men's Clothing Shoppers 46.31% 46.92x
Eco-Conscious Consumers 41.55% 45.65x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Express.

Location Composition Index
Express 0.02% 1.27x
White House Black Market 0.02% 1.20x
Dressbarn 0.02% 1.12x
Old Navy 0.03% 1.07x
Victoria's Secret 0.03% 1.05x
Carhartt 0.20% 1.03x
Banana Republic 0.01% 0.99x
Maurices 0.03% 0.99x
Lane Bryant 0.02% 0.99x
Chicos 0.02% 0.97x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is justanswer.com.

Website Composition Index
justanswer.com 1.29% 48.42x
weathertech.com 1.97% 47.90x
trueactivist.com 1.65% 45.70x
buzzfile.com 1.00% 45.46x
intelius.com 3.91% 45.44x
homesnacks.net 1.63% 44.78x
officedepot.com 4.59% 43.96x
healthnfitness.net 3.53% 43.54x
petmd.com 2.39% 43.15x
crackerbarrel.com 1.02% 43.06x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Amateur Radios.

Content Affinity Composition Index
Amateur Radios 0.15% 31.03x
Custom Gifts 0.11% 28.86x
Pharmacy 0.48% 28.39x
Furniture Shopping 1.80% 27.05x
Disease Cluster 0.08% 26.89x
Party Suppliers 0.11% 25.67x
Cuba & Mexico Media 0.11% 24.55x
Bathrooms & Plumbing 0.11% 24.55x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 34.72% 24.16x
Bird Watching 0.17% 23.45x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male