Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 56.81% 40.41x
Home Exterior Design Enthusiasts 58.00% 37.72x
Home Custom Bedroom Decorators 52.59% 37.52x
Custom Home Lighting Shoppers 52.60% 37.52x
Cholesterol Researchers 51.38% 37.31x
Texas Activity Researchers 54.47% 36.50x
Online Home Decor Shoppers 54.89% 36.37x
Realtors & Real Estate Researchers 52.75% 35.71x
Orlando Activities Researchers 52.56% 35.46x
Home and Garden TV Fans 35.00% 34.76x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.95x
Chicos 0.02% 1.65x
Talbots 0.01% 1.59x
Old Navy 0.02% 1.30x
Carhartt 0.19% 1.25x
Mens Wearhouse 0.02% 1.20x
LOFT 0.01% 1.14x
Banana Republic 0.01% 1.11x
Lane Bryant 0.01% 1.10x
Gap 0.01% 1.09x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is homewyse.com.

Website Composition Index
homewyse.com 1.26% 43.02x
decks.com 1.20% 39.70x
containerstore.com 1.47% 35.02x
moen.com 1.48% 34.17x
meredith.com 3.28% 33.80x
carbonmediagroup.com 1.36% 33.80x
geappliances.com 1.53% 33.50x
rustoleum.com 1.75% 33.43x
appliancesconnection.com 2.36% 33.42x
deltafaucet.com 2.32% 33.25x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.08% 27.85x
Holiday Gifts 0.28% 21.78x
Texas Off-Roading 0.05% 20.79x
Home Decoration - Crafts & Kids 0.59% 19.93x
Bathrooms & Plumbing 0.90% 19.62x
Home Remodeling 3.36% 18.50x
Lawns & Pest Control 3.15% 18.05x
Texas Sporting & Outdoors Cluster 0.11% 17.64x
Home Remodeling 1.00% 17.64x
Yard Structures 1.03% 17.51x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male