Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 927.9 Thousand Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 927.9 thousand unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 29.78% 72.07x
Home Exterior Design Enthusiasts 41.48% 64.20x
Online Health Researchers 30.66% 63.65x
Home Custom Bedroom Decorators 18.55% 61.26x
Custom Home Lighting Shoppers 18.55% 61.26x
Orlando Activities Researchers 17.10% 57.71x
Home Goods Supercenter Shoppers 37.50% 57.43x
Flower Delivery Shoppers 35.81% 53.62x
Cholesterol Researchers 22.80% 53.38x
Realtors & Real Estate Researchers 30.59% 52.89x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.68x
American Eagle Outfitters 0.02% 1.55x
Express 0.02% 1.37x
Aeropostale 0.01% 1.36x
Banana Republic 0.01% 1.29x
Jos A. Bank Clothiers 0.01% 1.27x
Gap 0.01% 1.14x
Buckle 0.01% 1.11x
Victoria's Secret 0.02% 1.09x
Old Navy 0.02% 1.08x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is answers.yahoo.com.

Website Composition Index
answers.yahoo.com 1.58% 53.60x
hgtv.ca 1.62% 49.91x
findsimilar.com 2.32% 45.61x
travelocity.com 1.63% 44.26x
wayfair.com 35.37% 42.79x
frequent-ads.com 1.95% 42.78x
bestofmachinery.com 1.46% 42.11x
ccn.com 1.27% 41.63x
thearchitectsguide.com 1.02% 39.98x
hotels.com 2.80% 39.66x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 20.87% 36.34x
Discount Shopping 0.16% 26.80x
Furniture Shopping 0.22% 25.44x
Painting & Renovation 0.44% 21.48x
Home Remodeling 0.83% 20.78x
Appliances & Reviews 4.97% 19.66x
Furniture & Home Improvement 0.74% 19.02x
South Carolina Travel 0.11% 18.75x
Lawns & Pest Control 0.24% 16.53x
Nutrition & Diabetic Living 0.09% 16.50x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male