Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 49.81% 55.26x
Home Decor Shoppers 55.30% 52.15x
Home Custom Bedroom Decorators 47.68% 51.68x
Spa and Pool Owners 51.87% 50.95x
Realtors & Real Estate Researchers 52.22% 50.75x
Flooring Shoppers 55.94% 50.30x
Custom Home Lighting Shoppers 48.93% 50.13x
Online Home Decor Shoppers 50.40% 49.34x
Discount Big Box Shoppers 48.83% 48.94x
Texas Activity Researchers 41.23% 48.40x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.44x
Mens Wearhouse 0.40% 1.22x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is armstrong.com.

Website Composition Index
armstrong.com 2.03% 69.11x
pegasuslighting.com 1.44% 62.52x
ebags.com 1.53% 60.26x
newhomesource.com 1.60% 59.27x
homedepot.com 3.19% 56.97x
motherearthnews.com 1.90% 56.72x
greenbuildingadvisor.com 3.93% 56.28x
cooks.com 1.12% 54.55x
hhgregg.com 1.55% 54.12x
thermador.com 1.19% 53.95x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.74% 31.59x
Painting & Renovation 6.64% 24.56x
Holiday Gifts 1.70% 24.54x
Home Remodeling 5.50% 24.38x
Bathrooms & Plumbing 6.51% 23.95x
Home Decoration - Crafts & Kids 3.49% 23.31x
Home Remodeling 13.18% 21.95x
Discount Shopping 7.07% 21.75x
Assorted Topics (Phone Cards, Construction, Food Reviews) 21.20% 20.31x
Shopping Catalogs 4.52% 19.43x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male