Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.32% 38.10x
Home Decor Shoppers 55.55% 37.26x
Custom Home Lighting Shoppers 50.92% 36.89x
Home Custom Bedroom Decorators 50.92% 36.89x
Realtors & Real Estate Researchers 52.18% 36.32x
Flooring Shoppers 54.59% 35.96x
Online Home Decor Shoppers 50.41% 35.18x
Spa and Pool Owners 52.78% 34.94x
Discount Big Box Shoppers 49.51% 34.10x
Texas Activity Researchers 44.65% 34.03x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.78x
Express Outlets 0.01% 1.54x
Chicos 0.06% 1.53x
Michael Kors 0.03% 1.45x
Columbia 0.01% 1.42x
Brooks Brothers 0.04% 1.34x
Jos A. Bank Clothiers 0.18% 1.31x
The North Face 0.03% 1.28x
Lorna Jane 0.01% 1.24x
Old Navy 0.07% 1.20x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is armstrong.com.

Website Composition Index
armstrong.com 2.41% 77.08x
pegasuslighting.com 1.66% 68.13x
homedepot.com 3.67% 68.04x
ebags.com 1.79% 66.26x
newhomesource.com 1.89% 65.24x
greenbuildingadvisor.com 4.46% 61.05x
hhgregg.com 1.82% 60.94x
motherearthnews.com 2.17% 60.62x
smarthome.com 1.16% 59.48x
idealtruevalue.com 1.48% 58.98x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.31% 27.31x
Rural Living 0.30% 22.79x
Home Remodeling 5.66% 21.93x
Holiday Gifts 1.84% 21.52x
Bathrooms & Plumbing 6.72% 21.17x
Flags & Trump 0.19% 20.95x
Painting & Renovation 6.98% 20.74x
Home Decoration - Crafts & Kids 3.65% 20.07x
Home Remodeling 13.31% 19.53x
Handyman Tools 0.06% 19.16x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female