Explore the Hardware Shoppers Audience
Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Hardware Shoppers audience.
INTERESTS
The Hardware Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardware Shoppers audience is Online Home Decor Shoppers.
| Interest | Composition | Index |
| Online Home Decor Shoppers | 47.16% | 53.87x |
| Online Health Researchers | 49.02% | 53.35x |
| Home Custom Bedroom Decorators | 39.01% | 50.93x |
| Custom Home Lighting Shoppers | 39.01% | 50.92x |
| Orlando Activities Researchers | 41.45% | 50.29x |
| Cholesterol Researchers | 42.62% | 49.17x |
| Home Exterior Design Enthusiasts | 50.73% | 48.72x |
| Texas Activity Researchers | 44.12% | 48.14x |
| Men's Clothing Shoppers | 46.31% | 46.92x |
| Eco-Conscious Consumers | 41.55% | 45.65x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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APPAREL RETAILERS
The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Express.
| Location | Composition | Index |
| Express | 0.02% | 1.27x |
| White House Black Market | 0.02% | 1.20x |
| Dressbarn | 0.02% | 1.12x |
| Old Navy | 0.03% | 1.07x |
| Victoria's Secret | 0.03% | 1.05x |
| Carhartt | 0.20% | 1.03x |
| Banana Republic | 0.01% | 0.99x |
| Maurices | 0.03% | 0.99x |
| Lane Bryant | 0.02% | 0.99x |
| Chicos | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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WEBSITES
The Hardware Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hardware Shoppers audience is justanswer.com.
| Website | Composition | Index |
| justanswer.com | 1.29% | 48.42x |
| weathertech.com | 1.97% | 47.90x |
| trueactivist.com | 1.65% | 45.70x |
| buzzfile.com | 1.00% | 45.46x |
| intelius.com | 3.91% | 45.44x |
| homesnacks.net | 1.63% | 44.78x |
| officedepot.com | 4.59% | 43.96x |
| healthnfitness.net | 3.53% | 43.54x |
| petmd.com | 2.39% | 43.15x |
| crackerbarrel.com | 1.02% | 43.06x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Amateur Radios.
| Content Affinity | Composition | Index |
| Amateur Radios | 0.15% | 31.03x |
| Custom Gifts | 0.11% | 28.86x |
| Pharmacy | 0.48% | 28.39x |
| Furniture Shopping | 1.80% | 27.05x |
| Disease Cluster | 0.08% | 26.89x |
| Party Suppliers | 0.11% | 25.67x |
| Cuba & Mexico Media | 0.11% | 24.55x |
| Bathrooms & Plumbing | 0.11% | 24.55x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 34.72% | 24.16x |
| Bird Watching | 0.17% | 23.45x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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DEMOGRAPHICS
The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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