Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.12% 44.14x
Online Health Researchers 54.11% 42.38x
Home Custom Bedroom Decorators 53.17% 41.83x
Custom Home Lighting Shoppers 53.17% 41.83x
Realtors & Real Estate Researchers 54.61% 40.59x
Online Home Decor Shoppers 54.48% 40.47x
Texas Activity Researchers 53.10% 40.41x
Home Remodelers 50.95% 38.61x
Apartment Furniture Shoppers 52.86% 38.36x
Orlando Activities Researchers 50.20% 38.30x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.28x
Carhartt 0.17% 1.24x
Banana Republic 0.02% 1.16x
Mens Wearhouse 0.06% 1.15x
Jos A. Bank Clothiers 0.01% 1.13x
Old Navy 0.02% 1.13x
Lane Bryant 0.01% 1.06x
Buckle 0.01% 1.04x
Express 0.02% 0.99x
Victoria's Secret 0.02% 0.93x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is efaucets.com.

Website Composition Index
efaucets.com 1.45% 40.18x
homewyse.com 3.33% 37.53x
lowes.com 2.14% 37.32x
weeklystandard.com 1.32% 36.30x
thegamer.tv 1.49% 36.09x
thetreecenter.com 1.06% 34.70x
weekly-ads.us 1.21% 34.02x
homedepot.com 1.04% 33.89x
yaleappliance.com 3.24% 33.59x
hvac-talk.com 1.62% 33.55x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.23% 26.73x
Discount Shopping 1.01% 24.60x
Home Remodeling 6.23% 22.73x
Home Decoration - Crafts & Kids 1.46% 22.49x
Painting & Renovation 2.86% 22.18x
Bathrooms & Plumbing 2.34% 22.16x
Holiday Gifts 0.65% 22.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.98x
Environmentally Friendly Cars 0.05% 21.77x
Home Remodeling 2.24% 21.71x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male