Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.94% 50.87x
Home Custom Bedroom Decorators 53.26% 49.35x
Custom Home Lighting Shoppers 53.26% 49.30x
Online Health Researchers 52.95% 49.04x
Realtors & Real Estate Researchers 54.82% 48.36x
Texas Activity Researchers 51.37% 46.99x
Online Home Decor Shoppers 58.02% 45.54x
Country Home Decorators 56.76% 45.41x
Retired Health Insurance Researchers 51.64% 44.96x
Sporting Goods Shoppers 54.33% 44.82x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.29x
Jos A. Bank Clothiers 0.03% 1.24x
Carhartt 0.26% 1.15x
White House Black Market 0.04% 1.14x
Chicos 0.03% 1.13x
Lululemon 0.03% 1.12x
Eddie Bauer 0.02% 1.12x
Dressbarn 0.02% 1.09x
Mens Wearhouse 0.05% 1.09x
Urban Outfitters 0.02% 1.08x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is acwholesalers.com.

Website Composition Index
acwholesalers.com 1.09% 48.14x
truevalue.com 1.86% 46.94x
bitlanders.com 1.66% 45.39x
harborfreight.com 4.64% 43.83x
thegamer.tv 2.30% 43.22x
efaucets.com 1.81% 42.75x
campingworld.com 1.28% 42.57x
dingit.tv 3.17% 42.42x
pokemondb.net 1.36% 41.75x
weekly-ads.us 1.81% 40.86x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.47% 30.76x
Rural Living 0.16% 28.33x
Discount Shopping 3.34% 24.82x
ISPs & Local Services 0.04% 23.64x
Flags & Trump 0.12% 23.19x
Painting & Renovation 3.68% 23.15x
Cars, Travel & Food 0.40% 21.78x
Holiday Gifts 0.89% 21.70x
Home Decoration - Crafts & Kids 2.03% 21.42x
Handyman Tools 0.02% 20.85x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male