Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 54.98% 37.55x
Realtors & Real Estate Researchers 49.68% 35.89x
Online Home Decor Shoppers 49.49% 35.58x
Flooring Shoppers 54.12% 35.43x
Discount Big Box Shoppers 47.24% 34.01x
Spa and Pool Owners 51.80% 33.80x
Sporting Goods Shoppers 48.04% 33.14x
Home Buyers 47.03% 33.04x
First Aid Researchers 51.53% 33.02x
Apartment Furniture Shoppers 48.73% 32.55x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.27x
Tommy Bahama 0.03% 1.26x
LOFT 0.04% 1.21x
LL Bean 0.01% 1.18x
Gymboree 0.03% 1.13x
Talbots 0.04% 1.11x
Carhartt 0.15% 1.01x
Ann Taylor 0.01% 0.96x
Michael Kors 0.01% 0.95x
Supreme 0.00% 0.94x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is armstrong.com.

Website Composition Index
armstrong.com 2.91% 66.37x
homedepot.com 4.43% 63.88x
pegasuslighting.com 1.97% 57.21x
kraftmaid.com 1.63% 55.95x
newhomesource.com 2.27% 55.46x
ebags.com 2.13% 54.68x
smarthome.com 1.31% 53.17x
garagejournal.com 1.66% 52.65x
idealtruevalue.com 1.56% 52.63x
catsdogsandpets.com 1.05% 52.24x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.26% 24.37x
Home Remodeling 6.25% 21.51x
Rural Living 0.35% 21.49x
Bathrooms & Plumbing 7.35% 21.08x
Home Remodeling 14.34% 19.20x
Painting & Renovation 7.68% 19.19x
Home Decoration - Crafts & Kids 3.94% 19.04x
Holiday Gifts 2.12% 18.65x
Flags & Trump 0.20% 18.09x
Home Office Products 0.86% 17.91x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female