Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 57.06% 168.94x
Texas Activity Researchers 50.00% 158.41x
Home Exterior Design Enthusiasts 55.29% 155.39x
Orlando Activities Researchers 51.18% 154.28x
Mailing & Shipping Shoppers 48.82% 149.91x
Sporting Goods Shoppers 53.53% 146.30x
Home Remodelers 47.65% 145.40x
Online Home Decor Shoppers 52.94% 144.69x
Realtors & Real Estate Researchers 54.71% 141.73x
Sale Seekers 45.29% 140.81x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.39x
The Childrens Place 0.01% 1.20x
Chicos 0.01% 1.19x
Maurices 0.01% 1.08x
Victoria's Secret 0.01% 0.99x
Old Navy 0.01% 0.87x
Carhartt 0.12% 0.69x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is homewyse.com.

Website Composition Index
homewyse.com 1.95% 37.82x
lowes.com 1.32% 35.46x
decks.com 1.66% 33.62x
hvac-talk.com 1.04% 32.59x
woodworkersjournal.com 1.09% 30.98x
containerstore.com 2.50% 30.26x
carbonmediagroup.com 2.08% 29.97x
meredith.com 4.68% 29.50x
kitchensource.com 1.21% 29.34x
moen.com 2.11% 29.25x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 26.47% 38.21x
Appliances & Reviews 31.76% 35.11x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.76% 35.01x
People Search 24.12% 33.56x
Travel Adventure 10.00% 32.23x
Assorted Topics (Events, Tickets, Fitness) 14.12% 30.68x
Healthcare - Dermatology & Aging 19.41% 30.28x
Home Improvement Contractor 0.12% 29.77x
Ireland Cluster 9.41% 28.44x
Finance & Accounting Cluster 15.29% 27.65x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male