Explore the Hardware Shoppers Audience
Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Hardware Shoppers audience.
INTERESTS
The Hardware Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardware Shoppers audience is Wood Carving Enthusiasts.
| Interest | Composition | Index |
| Wood Carving Enthusiasts | 11.99% | 19.21x |
| Power Tools Shoppers | 21.62% | 17.65x |
| Contractors & Construction Professionals | 20.47% | 16.70x |
| Flooring Shoppers | 10.86% | 16.28x |
| Kitchen Appliance Shoppers | 11.64% | 16.23x |
| DIYers | 13.43% | 16.22x |
| New Homeowners | 15.02% | 16.14x |
| Holiday Season Home Improvement Deal Shoppers | 31.95% | 14.87x |
| Christmas Lights Shoppers | 11.32% | 14.44x |
| Tractor Shoppers | 19.98% | 13.98x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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APPAREL RETAILERS
The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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WEBSITES
The Hardware Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hardware Shoppers audience is lowes.com.
| Website | Composition | Index |
| lowes.com | 34.35% | 27.09x |
| tractorsupply.com | 2.36% | 18.26x |
| contractortalk.com | 1.16% | 15.82x |
| jlconline.com | 1.24% | 15.19x |
| lawnsite.com | 1.44% | 14.69x |
| plasticinehouse.com | 1.60% | 14.66x |
| diychatroom.com | 3.53% | 14.64x |
| greentractortalk.com | 1.15% | 14.12x |
| iwae.com | 1.19% | 13.98x |
| mytractorforum.com | 1.71% | 13.68x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.07% | 14.87x |
| Auto Body Upkeep & Repair Researchers | 0.04% | 10.70x |
| Painting & Renovation | 0.08% | 9.86x |
| Power Tools | 0.30% | 9.52x |
| Garden Power Equipment | 1.04% | 9.39x |
| Bathrooms & Plumbing | 0.05% | 9.11x |
| Car Keys, Locks & Remotes | 0.02% | 9.05x |
| Machines & Industrial Supplies | 0.03% | 8.92x |
| Paper & Packaging | 0.02% | 8.67x |
| Woodwork | 0.99% | 8.66x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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DEMOGRAPHICS
The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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