Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 52.33% 56.12x
Home Custom Bedroom Decorators 44.36% 52.09x
Custom Home Lighting Shoppers 44.36% 52.09x
Online Home Decor Shoppers 51.59% 51.66x
Orlando Activities Researchers 44.97% 51.17x
Home Exterior Design Enthusiasts 55.19% 50.65x
Cholesterol Researchers 45.47% 50.31x
Texas Activity Researchers 48.06% 50.08x
Realtors & Real Estate Researchers 49.47% 46.58x
Men's Clothing Shoppers 48.54% 46.33x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.16x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is constructionprotips.com.

Website Composition Index
constructionprotips.com 1.03% 50.33x
monrovia.com 1.31% 49.72x
angieslist.com 1.89% 49.65x
meredith.com 1.59% 48.40x
rehold.com 1.51% 46.01x
dewalt.com 1.33% 45.83x
stihlusa.com 1.61% 45.20x
radaris.com 2.28% 44.14x
freshome.com 1.00% 43.62x
factcheck.org 1.39% 43.39x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.24% 39.96x
Yard Structures 0.39% 32.54x
Electronic Cabling 0.14% 30.92x
Bathrooms & Plumbing 0.36% 30.57x
Disease Cluster 0.33% 25.86x
Auctions & Repossessions 0.20% 25.35x
Lighting & Power 0.44% 25.21x
Telescopes 0.25% 24.86x
Pre-Built Home Researchers 0.38% 24.67x
Custom Gifts 0.39% 24.53x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male