Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 54.06% 75.34x
Realtors & Real Estate Researchers 48.42% 72.93x
Home Custom Bedroom Decorators 47.83% 71.43x
Custom Home Lighting Shoppers 47.86% 71.25x
Online Health Researchers 44.20% 71.24x
Home Decor Shoppers 51.99% 71.15x
Flooring Shoppers 54.89% 70.54x
Home Buyers 43.99% 69.25x
Department Store Shoppers 44.12% 68.27x
Spa and Pool Owners 52.31% 67.48x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.58x
LL Bean 0.01% 1.39x
REI 0.02% 1.36x
White House Black Market 0.32% 1.25x
Mens Wearhouse 0.55% 1.25x
Chicos 0.08% 1.21x
Madewell 0.04% 1.18x
Buckle 0.23% 1.16x
Johnston and Murphy 0.30% 1.13x
Talbots 0.05% 1.10x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is armstrong.com.

Website Composition Index
armstrong.com 1.46% 49.18x
pegasuslighting.com 1.08% 44.94x
ebags.com 1.12% 43.25x
motherearthnews.com 1.46% 43.01x
appliancepartspros.com 1.84% 42.47x
newhomesource.com 1.19% 42.00x
greatbigcanvas.com 1.81% 40.13x
thermatru.com 1.12% 40.06x
acwholesalers.com 2.18% 39.28x
greenbuildingadvisor.com 3.16% 38.99x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.89% 38.66x
Handyman Tools 0.06% 32.35x
Rural Living 0.30% 31.96x
Painting & Renovation 7.30% 30.07x
Holiday Gifts 1.84% 29.23x
Flags & Trump 0.21% 28.67x
Home Remodeling 6.39% 27.80x
Bathrooms & Plumbing 7.33% 27.54x
Home Decoration - Crafts & Kids 3.87% 26.76x
Home Office Products 0.76% 26.09x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male