Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 51.38% 49.91x
Online Home Decor Shoppers 49.74% 48.17x
Orlando Activities Researchers 44.02% 46.56x
Home Custom Bedroom Decorators 42.46% 46.04x
Custom Home Lighting Shoppers 42.46% 46.04x
Home Exterior Design Enthusiasts 52.50% 45.30x
Cholesterol Researchers 45.24% 45.27x
Texas Activity Researchers 47.37% 44.77x
Men's Clothing Shoppers 48.33% 42.66x
Eco-Conscious Consumers 45.71% 41.96x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.36x
Chicos 0.02% 1.25x
Gymboree 0.01% 1.23x
LOFT 0.02% 1.21x
Buckle 0.02% 1.18x
White House Black Market 0.02% 1.15x
Jos A. Bank Clothiers 0.01% 1.12x
Aeropostale 0.01% 1.05x
Carhartt 0.16% 1.01x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is radaris.com.

Website Composition Index
radaris.com 1.40% 46.15x
hammacher.com 1.07% 43.82x
steinmart.com 1.74% 42.67x
trueactivist.com 2.83% 42.53x
justanswer.com 3.01% 42.44x
judicialwatch.org 1.11% 41.89x
blair.com 1.33% 41.76x
tractorhouse.com 1.28% 40.98x
weathertech.com 3.21% 40.92x
verizonwireless.com 1.32% 40.48x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.25% 31.38x
Auctions & Repossessions 0.14% 29.31x
Custom Gifts 0.24% 27.79x
Telescopes 0.26% 26.50x
Mid-Atlantic Beaches 0.13% 25.93x
Bathrooms & Plumbing 0.20% 25.78x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 25.23x
Pool Cleaning 0.15% 25.10x
Furniture Shopping 4.04% 24.81x
Men's Dress Shirt Shopping 0.12% 24.19x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male