Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 55.07% 35.90x
Online Home Decor Shoppers 47.91% 34.28x
Realtors & Real Estate Researchers 47.64% 33.77x
Flooring Shoppers 52.90% 33.06x
Discount Big Box Shoppers 46.54% 32.22x
Spa and Pool Owners 50.49% 31.68x
Home Buyers 44.04% 31.49x
Apartment Furniture Shoppers 47.60% 31.20x
Sporting Goods Shoppers 47.54% 31.01x
First Aid Researchers 51.32% 30.39x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.62x
Chicos 0.05% 1.51x
Kate Spade 0.02% 1.22x
Ralph Lauren 0.01% 1.15x
Gymboree 0.02% 1.12x
Free People 0.01% 1.06x
Eddie Bauer 0.01% 1.06x
Dressbarn 0.03% 1.05x
Club Monaco 0.01% 1.02x
Tommy Bahama 0.02% 1.01x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is izito.com.

Website Composition Index
izito.com 0.23% 107.24x
millworkcity.com 0.21% 90.15x
ashleyfurniturehomestore.com 0.33% 84.24x
us-appliance.com 0.65% 83.86x
hobbylobby.com 0.21% 82.55x
amazon.com 0.99% 81.68x
valsparpaint.com 0.36% 78.53x
modernbathroom.com 0.52% 76.38x
mariakillam.com 0.18% 76.11x
andersenwindows.com 0.48% 75.99x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.50% 22.68x
Rural Living 0.34% 21.45x
Home Remodeling 6.11% 20.35x
Bathrooms & Plumbing 7.12% 20.03x
Home Decoration - Crafts & Kids 3.77% 18.82x
Holiday Gifts 1.87% 18.43x
Home Remodeling 13.89% 18.33x
Painting & Renovation 7.49% 18.23x
Home Office Products 0.82% 16.78x
Flags & Trump 0.18% 16.01x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999