Explore the Hardware Shoppers Audience
Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Hardware Shoppers audience.
INTERESTS
The Hardware Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardware Shoppers audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 53.71% | 54.29x |
| Home Exterior Design Enthusiasts | 55.34% | 51.02x |
| Home Custom Bedroom Decorators | 45.53% | 50.63x |
| Custom Home Lighting Shoppers | 45.53% | 50.62x |
| Online Home Decor Shoppers | 50.09% | 50.53x |
| Texas Activity Researchers | 48.24% | 50.05x |
| Cholesterol Researchers | 47.14% | 49.41x |
| Orlando Activities Researchers | 45.62% | 48.47x |
| Realtors & Real Estate Researchers | 49.62% | 47.71x |
| Home Remodelers | 47.12% | 45.32x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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APPAREL RETAILERS
The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.42x |
| Dressbarn | 0.01% | 1.35x |
| Buckle | 0.01% | 1.17x |
| Maurices | 0.02% | 1.14x |
| Carhartt | 0.12% | 1.10x |
| Old Navy | 0.02% | 1.06x |
| Journeys | 0.01% | 0.76x |
| Victoria's Secret | 0.01% | 0.69x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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WEBSITES
The Hardware Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hardware Shoppers audience is deltafaucet.com.
| Website | Composition | Index |
| deltafaucet.com | 1.45% | 45.35x |
| appliancesconnection.com | 1.34% | 45.25x |
| meredith.com | 2.20% | 45.14x |
| rustoleum.com | 1.08% | 44.76x |
| jossandmain.com | 1.32% | 44.32x |
| angieslist.com | 3.56% | 43.98x |
| monrovia.com | 1.88% | 43.48x |
| americanstandard-us.com | 1.04% | 43.46x |
| pennington.com | 1.20% | 42.59x |
| constructionprotips.com | 1.33% | 41.65x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.20% | 32.67x |
| Home Decoration - Crafts & Kids | 0.33% | 29.74x |
| Bathrooms & Plumbing | 0.54% | 28.18x |
| Yard Structures | 0.70% | 26.38x |
| Home Remodeling | 2.33% | 24.74x |
| Lawns & Pest Control | 1.98% | 24.73x |
| Auctions & Repossessions | 0.31% | 23.57x |
| Pool Cleaning | 0.38% | 23.34x |
| Painting & Renovation | 1.55% | 23.20x |
| Electronic Cabling | 0.19% | 22.05x |
Composition Percentage:
The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
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DEMOGRAPHICS
The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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