Dstillery Audiences

HARDWARE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Hardware Shoppers Audience

Below you'll find more information about the Hardware Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Hardware Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Hardware Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardware Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.82% 47.39x
Home Custom Bedroom Decorators 53.98% 46.20x
Custom Home Lighting Shoppers 53.97% 46.18x
Online Health Researchers 53.99% 45.70x
Realtors & Real Estate Researchers 55.82% 45.34x
Texas Activity Researchers 50.30% 44.30x
Sporting Goods Shoppers 55.08% 42.61x
Online Home Decor Shoppers 58.22% 42.57x
Country Home Decorators 56.58% 42.45x
Retired Health Insurance Researchers 51.07% 42.34x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Interest attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardware Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardware Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.48x
White House Black Market 0.44% 1.47x
Mens Wearhouse 0.50% 1.31x
Buckle 0.30% 1.30x
Johnston and Murphy 0.58% 1.27x
Bonobos 0.09% 1.23x
REI 0.02% 1.21x
Topshop 0.02% 1.17x
Columbia 0.01% 1.07x
Tommy Bahama 0.03% 0.99x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Location attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hardware Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hardware Shoppers audience is appliancepartspros.com.

Website Composition Index
appliancepartspros.com 1.20% 47.27x
greatbigcanvas.com 1.11% 44.84x
acwholesalers.com 1.37% 44.58x
truevalue.com 2.30% 43.22x
popularwoodworking.com 1.15% 42.12x
bitlanders.com 1.95% 41.65x
woodweb.com 1.54% 40.83x
greenbuildingadvisor.com 2.01% 40.73x
efaucets.com 2.12% 40.49x
harborfreight.com 5.71% 40.07x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Web attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardware Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.82% 27.86x
Rural Living 0.17% 25.37x
Painting & Renovation 3.90% 23.06x
Flags & Trump 0.13% 22.76x
Handyman Tools 0.03% 21.76x
Discount Shopping 3.97% 21.64x
Holiday Gifts 0.93% 21.48x
ISPs & Local Services 0.06% 20.47x
Home Decoration - Crafts & Kids 2.22% 20.37x
Home Remodeling 3.49% 19.18x
Composition Percentage: The overlap percentage between the Hardware Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Hardware Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardware Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male