Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Motorcycle Enthusiasts.

Interest Composition Index
Motorcycle Enthusiasts 13.64% 11.31x
Competitive Car Brand Shoppers 12.09% 10.71x
Xtreme Sports Fans 12.94% 9.03x
Quads and ATV Enthusiasts 14.95% 8.36x
Jeep Vehicle Shoppers 10.94% 8.34x
Work Boots & Safety Footwear Shoppers 8.55% 8.29x
Diesel Vehicle Shoppers 10.50% 8.19x
Corvette Enthusiasts 8.97% 8.16x
Truck Shoppers 12.69% 8.12x
Ebay Shoppers 5.89% 8.11x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.38x
Buckle 0.01% 1.17x
American Eagle Outfitters 0.02% 1.12x
Old Navy 0.02% 1.10x
H&M 0.01% 1.06x
Mens Wearhouse 0.01% 0.99x
Journeys 0.02% 0.97x
Express 0.01% 0.94x
Urban Outfitters 0.01% 0.82x
Gymboree 0.01% 0.79x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 1.35% 35.89x
harley-davidsonforums.com 1.91% 34.33x
hdforums.com 10.83% 28.73x
totalmotorcycle.com 1.49% 21.27x
bikez.com 1.39% 20.04x
motorcycle.com 2.60% 15.57x
ridermagazine.com 1.61% 13.42x
kvia.com 3.46% 13.19x
cycletrader.com 10.63% 12.89x
smartcycleguide.com 2.62% 12.79x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 4.86% 14.68x
All-Terrain Vehicles 3.08% 7.74x
Recreational Motor Sport Enthusiasts 0.62% 7.32x
Discount Shopping 0.01% 6.67x
Auto Body Upkeep & Repair Researchers 0.03% 6.57x
Bird Watching 0.01% 6.20x
Car Keys, Locks & Remotes 0.02% 5.71x
New Mexico News 3.74% 5.65x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.01% 5.42x
Trucking 0.33% 5.41x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male