Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 29.41% 15.56x
Motorcycle Enthusiasts 24.85% 14.70x
Truck Shoppers 24.33% 13.79x
Corvette Enthusiasts 21.86% 13.47x
Ford Mustang Enthusiasts 20.45% 13.46x
Jeep Vehicle Shoppers 20.50% 12.95x
Ducati Motorcycle Shoppers 23.09% 12.55x
Xtreme Sports Fans 22.05% 12.54x
Dodge Vehicle Shoppers 22.92% 12.51x
Auto Repair Researchers 19.43% 12.35x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.28x
Express Outlets 0.00% 1.15x
Carhartt 0.22% 1.14x
Charlotte Russe 0.02% 0.98x
Chicos 0.04% 0.94x
Old Navy 0.05% 0.91x
Gymboree 0.03% 0.89x
Lane Bryant 0.04% 0.88x
Madewell 0.01% 0.87x
Dressbarn 0.03% 0.86x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 3.07% 101.65x
harley-davidsonforums.com 2.11% 97.89x
wisconsinharley.com 4.48% 97.39x
fixmyhog.com 1.63% 95.29x
sscycle.com 1.31% 84.78x
hdforums.com 11.85% 82.79x
deadbeatcustoms.com 1.06% 77.68x
eaglerider.com 3.09% 70.33x
leatherup.com 2.38% 70.15x
westendmotorsports.com 1.73% 68.38x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 17.07% 21.62x
Texas Off-Roading 0.28% 21.41x
Recreational Motor Sport Enthusiasts 5.07% 15.77x
Rural Living 0.23% 13.98x
All-Terrain Vehicles 10.18% 13.28x
General Interest 0.38% 13.04x
Motorcycle Racing Researchers 0.66% 11.97x
Home Improvement Contractor 2.56% 11.93x
Motorcycles & Snowmobiles 4.13% 11.64x
Motorsports 1.38% 11.63x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female