Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 25.93% 14.84x
Classic Car Shoppers 23.05% 13.80x
Competitive Car Brand Shoppers 22.67% 13.48x
Truck Shoppers 22.41% 13.43x
Xtreme Sports Fans 22.65% 13.04x
Motorcycle Enthusiasts 21.07% 12.93x
Corvette Enthusiasts 20.81% 12.93x
Tractor Shoppers 22.11% 12.76x
Work Boots & Safety Footwear Shoppers 21.09% 12.55x
Diesel Vehicle Shoppers 21.92% 12.50x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.73x
Carhartt 0.17% 1.35x
Journeys 0.01% 1.15x
The Childrens Place 0.01% 0.99x
Victoria's Secret 0.01% 0.87x
Mens Wearhouse 0.01% 0.86x
Old Navy 0.01% 0.78x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.41% 44.84x
fixmyhog.com 1.53% 42.79x
harley-davidsonforums.com 2.27% 42.58x
hdforums.com 10.71% 36.63x
eaglerider.com 1.22% 35.74x
cyclefish.com 1.41% 30.90x
vikingbags.com 1.20% 29.80x
totalmotorcycle.com 3.18% 27.04x
bikez.com 3.05% 26.54x
motorbikewriter.com 1.60% 22.77x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 10.28% 20.64x
Texas Off-Roading 0.10% 19.65x
Recreational Motor Sport Enthusiasts 2.04% 13.03x
All-Terrain Vehicles 10.79% 11.79x
General Interest 0.10% 11.36x
Auto Body Upkeep & Repair Researchers 1.82% 11.12x
Trucking 4.75% 11.09x
Car Keys, Locks & Remotes 3.11% 10.66x
Trucks 1.77% 9.55x
Power Tools 2.12% 9.44x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male