Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 29.92% 15.35x
Motorcycle Enthusiasts 24.23% 14.83x
Corvette Enthusiasts 22.64% 14.00x
Ford Mustang Enthusiasts 21.59% 13.77x
Truck Shoppers 25.75% 13.73x
Jeep Vehicle Shoppers 21.89% 13.43x
Xtreme Sports Fans 23.24% 12.66x
Auto Repair Researchers 20.32% 12.63x
Dodge Vehicle Shoppers 23.70% 12.59x
Gun Rights Advocates 22.90% 12.58x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.51x
Lane Bryant 0.06% 1.26x
Madewell 0.02% 1.12x
Carhartt 0.15% 1.09x
LL Bean 0.01% 1.04x
Columbia 0.01% 1.02x
Charlotte Russe 0.02% 1.01x
Eddie Bauer 0.01% 0.96x
Kate Spade 0.02% 0.95x
Mens Wearhouse 0.22% 0.95x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.57% 61.69x
harley-davidsonforums.com 1.87% 59.77x
wisconsinharley.com 3.50% 58.39x
fixmyhog.com 1.31% 58.19x
sscycle.com 1.27% 52.35x
hdforums.com 11.03% 51.39x
eaglerider.com 3.17% 44.67x
leatherup.com 1.82% 44.04x
westendmotorsports.com 1.62% 41.99x
vikingbags.com 1.43% 40.23x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 15.40% 23.71x
Texas Off-Roading 0.26% 22.12x
Recreational Motor Sport Enthusiasts 4.62% 16.26x
Rural Living 0.19% 14.44x
All-Terrain Vehicles 10.38% 13.92x
General Interest 0.33% 13.03x
Home Improvement Contractor 2.02% 12.90x
Motorcycles & Snowmobiles 4.21% 12.17x
Auto Body Upkeep & Repair Researchers 4.55% 11.97x
Motorsports 1.39% 11.51x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female