Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 29.51% 27.46x
Competitive Car Brand Shoppers 26.75% 26.09x
Motorcycle Enthusiasts 22.66% 25.68x
Classic Car Shoppers 23.74% 25.13x
Truck Shoppers 24.49% 24.14x
Corvette Enthusiasts 22.61% 23.41x
Ford Mustang Enthusiasts 21.42% 22.82x
Honda Vehicle Shoppers 21.69% 22.61x
Jeep Vehicle Shoppers 22.46% 22.39x
Xtreme Sports Fans 21.46% 22.23x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.47x
Buckle 0.21% 1.33x
Mens Wearhouse 0.50% 1.19x
Lane Bryant 0.05% 1.11x
Dressbarn 0.05% 1.05x
Jos A. Bank Clothiers 0.27% 1.05x
White House Black Market 0.19% 0.98x
Chicos 0.06% 0.97x
Gymboree 0.05% 0.97x
Aeropostale 0.05% 0.91x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 3.54% 93.42x
harley-davidsonforums.com 3.04% 89.33x
wisconsinharley.com 2.41% 86.18x
fixmyhog.com 2.60% 83.21x
sscycle.com 1.77% 76.75x
deadbeatcustoms.com 1.13% 74.07x
hdforums.com 16.14% 73.09x
leatherup.com 1.28% 66.13x
eaglerider.com 4.78% 65.01x
phatperformanceparts.com 1.13% 62.05x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 19.07% 27.24x
Texas Off-Roading 0.25% 24.95x
Recreational Motor Sport Enthusiasts 4.51% 17.99x
Rural Living 0.16% 16.64x
All-Terrain Vehicles 13.60% 15.35x
General Interest 0.28% 14.61x
Home Improvement Contractor 1.50% 14.19x
Auto Body Upkeep & Repair Researchers 4.18% 13.89x
Motorcycles & Snowmobiles 5.51% 13.17x
Trucking 9.17% 13.02x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male