Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 22.26% 12.75x
Motorcycle Enthusiasts 18.60% 12.46x
Xtreme Sports Fans 18.05% 11.63x
Truck Shoppers 18.35% 11.30x
Corvette Enthusiasts 16.78% 11.26x
Tractor Shoppers 19.34% 11.16x
Classic Car Shoppers 17.00% 11.07x
Jeep Vehicle Shoppers 16.15% 10.87x
Diesel Vehicle Shoppers 18.35% 10.70x
Competitive Car Brand Shoppers 16.66% 10.38x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.29x
Dressbarn 0.02% 1.28x
Carhartt 0.26% 1.15x
American Eagle Outfitters 0.02% 1.14x
H&M 0.01% 1.03x
Michael Kors 0.01% 1.02x
Eddie Bauer 0.01% 0.99x
Old Navy 0.04% 0.95x
Gap 0.02% 0.94x
Talbots 0.01% 0.93x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.75% 47.11x
fixmyhog.com 1.53% 46.03x
harley-davidsonforums.com 3.08% 45.24x
hdforums.com 11.56% 41.16x
motorcycleroads.com 1.37% 29.27x
bikez.com 3.51% 28.64x
totalmotorcycle.com 3.62% 28.31x
motorcycleforum.com 1.27% 27.95x
dynojet.com 1.09% 24.87x
motorbikewriter.com 1.12% 23.67x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 8.75% 19.81x
Auto Body Upkeep & Repair Researchers 0.21% 12.08x
All-Terrain Vehicles 8.31% 10.74x
Recreational Motor Sport Enthusiasts 1.29% 9.85x
Car Keys, Locks & Remotes 0.13% 9.33x
Auctions & Repossessions 0.02% 8.74x
Power Tools 1.03% 8.13x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 8.11x
Trucking 1.73% 8.00x
Trucks 0.13% 7.89x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male