Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 28.08% 18.18x
Competitive Car Brand Shoppers 25.13% 17.08x
Classic Car Shoppers 24.25% 16.92x
Truck Shoppers 24.69% 16.49x
Motorcycle Enthusiasts 22.32% 16.29x
Corvette Enthusiasts 22.18% 16.03x
Jeep Vehicle Shoppers 22.64% 15.66x
Xtreme Sports Fans 23.25% 15.63x
Ford Vehicle Shoppers 19.90% 15.45x
Ford Mustang Enthusiasts 20.97% 15.21x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.53x
Zumiez 0.06% 1.06x
Buckle 0.06% 1.04x
Talbots 0.03% 1.04x
Dressbarn 0.03% 1.02x
Journeys 0.04% 1.01x
The Childrens Place 0.07% 1.01x
Lane Bryant 0.03% 1.00x
Victoria's Secret 0.09% 0.98x
Eddie Bauer 0.02% 0.97x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.31% 53.41x
harley-davidsonforums.com 2.11% 51.14x
fixmyhog.com 1.77% 50.52x
wisconsinharley.com 1.15% 50.21x
sscycle.com 1.11% 46.92x
hdforums.com 10.76% 44.25x
eaglerider.com 2.36% 42.70x
westendmotorsports.com 1.32% 39.15x
vikingbags.com 1.21% 36.00x
totalmotorcycle.com 3.06% 33.63x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 11.61% 19.76x
Texas Off-Roading 0.15% 19.05x
Recreational Motor Sport Enthusiasts 2.48% 13.69x
All-Terrain Vehicles 10.69% 12.26x
Rural Living 0.07% 12.19x
Auto Body Upkeep & Repair Researchers 2.55% 11.15x
Home Improvement Contractor 0.61% 11.11x
General Interest 0.16% 11.06x
Trucking 5.97% 10.76x
Car Keys, Locks & Remotes 4.53% 10.20x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male