Explore the Harley Davidson Shoppers Audience
Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.
INTERESTS
The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 29.03% | 14.43x |
| Motorcycle Enthusiasts | 23.65% | 13.72x |
| Truck Shoppers | 23.68% | 12.79x |
| Corvette Enthusiasts | 21.63% | 12.19x |
| Ford Mustang Enthusiasts | 20.64% | 12.15x |
| Jeep Vehicle Shoppers | 20.44% | 11.68x |
| Dodge Vehicle Shoppers | 22.02% | 11.64x |
| Xtreme Sports Fans | 20.79% | 11.57x |
| Ducati Motorcycle Shoppers | 23.79% | 11.46x |
| Ford Vehicle Shoppers | 22.82% | 11.33x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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APPAREL RETAILERS
The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.42x |
| Carhartt | 0.21% | 1.19x |
| Lane Bryant | 0.04% | 1.16x |
| Eddie Bauer | 0.01% | 1.12x |
| Zumiez | 0.02% | 1.08x |
| Aeropostale | 0.02% | 1.05x |
| Hollister | 0.01% | 1.05x |
| Kate Spade | 0.02% | 0.97x |
| The North Face | 0.02% | 0.96x |
| American Eagle Outfitters | 0.04% | 0.95x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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WEBSITES
The Harley Davidson Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Harley Davidson Shoppers audience is stingerhd.com.
| Website | Composition | Index |
| stingerhd.com | 0.15% | 88.69x |
| v-twinforum.com | 3.39% | 87.08x |
| barnettharley.com | 0.21% | 85.39x |
| hdbiketown.com | 0.07% | 84.92x |
| performancemachine.com | 0.03% | 84.90x |
| wisconsinharley.com | 3.87% | 84.60x |
| southeastharley.com | 0.09% | 83.87x |
| harley-davidsonforums.com | 2.27% | 83.59x |
| nastybaggers.com | 0.04% | 83.52x |
| fixmyhog.com | 1.89% | 80.71x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.25% | 19.78x |
| Motorcycle Lifestyle Researchers | 17.34% | 18.78x |
| Recreational Motor Sport Enthusiasts | 5.15% | 14.84x |
| Rural Living | 0.21% | 13.16x |
| All-Terrain Vehicles | 9.16% | 12.74x |
| General Interest | 0.40% | 12.69x |
| Motorcycle Racing Researchers | 0.64% | 11.44x |
| Motorcycles & Snowmobiles | 3.69% | 10.95x |
| Motorsports | 1.33% | 10.88x |
| Home Improvement Contractor | 2.70% | 10.83x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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DEMOGRAPHICS
The Harley Davidson Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999
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