Explore the Harley Davidson Shoppers Audience
Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.
INTERESTS
The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 22.26% | 12.75x |
| Motorcycle Enthusiasts | 18.60% | 12.46x |
| Xtreme Sports Fans | 18.05% | 11.63x |
| Truck Shoppers | 18.35% | 11.30x |
| Corvette Enthusiasts | 16.78% | 11.26x |
| Tractor Shoppers | 19.34% | 11.16x |
| Classic Car Shoppers | 17.00% | 11.07x |
| Jeep Vehicle Shoppers | 16.15% | 10.87x |
| Diesel Vehicle Shoppers | 18.35% | 10.70x |
| Competitive Car Brand Shoppers | 16.66% | 10.38x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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APPAREL RETAILERS
The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.29x |
| Dressbarn | 0.02% | 1.28x |
| Carhartt | 0.26% | 1.15x |
| American Eagle Outfitters | 0.02% | 1.14x |
| H&M | 0.01% | 1.03x |
| Michael Kors | 0.01% | 1.02x |
| Eddie Bauer | 0.01% | 0.99x |
| Old Navy | 0.04% | 0.95x |
| Gap | 0.02% | 0.94x |
| Talbots | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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WEBSITES
The Harley Davidson Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.
| Website | Composition | Index |
| v-twinforum.com | 2.75% | 47.11x |
| fixmyhog.com | 1.53% | 46.03x |
| harley-davidsonforums.com | 3.08% | 45.24x |
| hdforums.com | 11.56% | 41.16x |
| motorcycleroads.com | 1.37% | 29.27x |
| bikez.com | 3.51% | 28.64x |
| totalmotorcycle.com | 3.62% | 28.31x |
| motorcycleforum.com | 1.27% | 27.95x |
| dynojet.com | 1.09% | 24.87x |
| motorbikewriter.com | 1.12% | 23.67x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 8.75% | 19.81x |
| Auto Body Upkeep & Repair Researchers | 0.21% | 12.08x |
| All-Terrain Vehicles | 8.31% | 10.74x |
| Recreational Motor Sport Enthusiasts | 1.29% | 9.85x |
| Car Keys, Locks & Remotes | 0.13% | 9.33x |
| Auctions & Repossessions | 0.02% | 8.74x |
| Power Tools | 1.03% | 8.13x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.09% | 8.11x |
| Trucking | 1.73% | 8.00x |
| Trucks | 0.13% | 7.89x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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DEMOGRAPHICS
The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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