Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Motorcycle Enthusiasts.

Interest Composition Index
Motorcycle Enthusiasts 14.73% 21.35x
Quads and ATV Enthusiasts 18.53% 20.10x
Classic Car Shoppers 15.25% 19.73x
Corvette Enthusiasts 14.66% 19.72x
Jeep Vehicle Shoppers 13.54% 19.53x
Tractor Shoppers 16.89% 19.07x
Truck Shoppers 16.82% 19.06x
Work Boots & Safety Footwear Shoppers 13.32% 19.02x
Xtreme Sports Fans 15.55% 18.62x
Auto Repair Researchers 13.10% 18.43x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 4.07x
Carhartt 0.08% 1.45x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 1.77% 45.57x
harley-davidsonforums.com 1.76% 43.74x
hdforums.com 7.63% 39.37x
bikez.com 2.43% 28.10x
totalmotorcycle.com 2.88% 27.62x
motorbikewriter.com 1.10% 23.63x
motorcyclecruiser.com 2.27% 21.88x
motorcyclenews.com 1.08% 21.35x
smartcycleguide.com 2.59% 19.65x
webbikeworld.com 1.16% 19.45x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 6.62% 26.15x
Trucking 2.08% 11.81x
All-Terrain Vehicles 6.85% 10.85x
Garden Power Equipment 1.04% 10.68x
General Interest 0.02% 10.55x
Motorsports 0.37% 9.96x
Trucks 0.37% 9.96x
Motorsport Equipment 1.19% 9.89x
Recreational Motor Sport Enthusiasts 0.82% 9.86x
Power Tools 0.89% 9.56x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male