Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 18.38% 11.17x
Motorcycle Enthusiasts 15.34% 11.11x
Xtreme Sports Fans 15.36% 10.77x
Corvette Enthusiasts 14.04% 10.52x
Jeep Vehicle Shoppers 13.73% 10.47x
Truck Shoppers 15.94% 10.27x
Tractor Shoppers 16.78% 10.13x
Classic Car Shoppers 14.57% 10.00x
Diesel Vehicle Shoppers 15.54% 9.90x
Dodge Vehicle Shoppers 13.69% 9.49x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.36x
Carhartt 0.28% 1.17x
Maurices 0.05% 1.15x
Lululemon 0.01% 1.12x
Lane Bryant 0.03% 1.12x
American Eagle Outfitters 0.03% 1.10x
Coach 0.01% 1.07x
White House Black Market 0.03% 1.06x
Buckle 0.04% 1.06x
Aeropostale 0.03% 1.05x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.26% 48.65x
fixmyhog.com 1.14% 47.17x
harley-davidsonforums.com 2.54% 46.49x
hdforums.com 10.22% 41.76x
motorcycleroads.com 1.03% 29.45x
totalmotorcycle.com 3.03% 29.17x
bikez.com 2.88% 29.00x
motorcyclenews.com 1.05% 20.66x
motorcycle.com 3.60% 20.36x
ridermagazine.com 1.27% 18.73x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 6.38% 19.82x
All-Terrain Vehicles 6.32% 10.14x
Auto Body Upkeep & Repair Researchers 0.09% 10.14x
Recreational Motor Sport Enthusiasts 0.91% 9.12x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.07% 9.11x
Rural Living 0.02% 8.73x
Trucking 1.12% 8.09x
Power Tools 0.66% 7.67x
Car Keys, Locks & Remotes 0.03% 6.75x
Mobile Phone Networks 0.01% 6.52x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male