Explore the Harley Davidson Shoppers Audience
Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.
INTERESTS
The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 29.51% | 27.46x |
| Competitive Car Brand Shoppers | 26.75% | 26.09x |
| Motorcycle Enthusiasts | 22.66% | 25.68x |
| Classic Car Shoppers | 23.74% | 25.13x |
| Truck Shoppers | 24.49% | 24.14x |
| Corvette Enthusiasts | 22.61% | 23.41x |
| Ford Mustang Enthusiasts | 21.42% | 22.82x |
| Honda Vehicle Shoppers | 21.69% | 22.61x |
| Jeep Vehicle Shoppers | 22.46% | 22.39x |
| Xtreme Sports Fans | 21.46% | 22.23x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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APPAREL RETAILERS
The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.47x |
| Buckle | 0.21% | 1.33x |
| Mens Wearhouse | 0.50% | 1.19x |
| Lane Bryant | 0.05% | 1.11x |
| Dressbarn | 0.05% | 1.05x |
| Jos A. Bank Clothiers | 0.27% | 1.05x |
| White House Black Market | 0.19% | 0.98x |
| Chicos | 0.06% | 0.97x |
| Gymboree | 0.05% | 0.97x |
| Aeropostale | 0.05% | 0.91x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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WEBSITES
The Harley Davidson Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.
| Website | Composition | Index |
| v-twinforum.com | 3.54% | 93.42x |
| harley-davidsonforums.com | 3.04% | 89.33x |
| wisconsinharley.com | 2.41% | 86.18x |
| fixmyhog.com | 2.60% | 83.21x |
| sscycle.com | 1.77% | 76.75x |
| deadbeatcustoms.com | 1.13% | 74.07x |
| hdforums.com | 16.14% | 73.09x |
| leatherup.com | 1.28% | 66.13x |
| eaglerider.com | 4.78% | 65.01x |
| phatperformanceparts.com | 1.13% | 62.05x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 19.07% | 27.24x |
| Texas Off-Roading | 0.25% | 24.95x |
| Recreational Motor Sport Enthusiasts | 4.51% | 17.99x |
| Rural Living | 0.16% | 16.64x |
| All-Terrain Vehicles | 13.60% | 15.35x |
| General Interest | 0.28% | 14.61x |
| Home Improvement Contractor | 1.50% | 14.19x |
| Auto Body Upkeep & Repair Researchers | 4.18% | 13.89x |
| Motorcycles & Snowmobiles | 5.51% | 13.17x |
| Trucking | 9.17% | 13.02x |
Composition Percentage:
The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
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DEMOGRAPHICS
The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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