Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 28.85% 18.02x
Competitive Car Brand Shoppers 26.02% 16.73x
Classic Car Shoppers 24.31% 16.68x
Motorcycle Enthusiasts 23.23% 16.21x
Truck Shoppers 25.20% 16.17x
Corvette Enthusiasts 22.63% 15.75x
Xtreme Sports Fans 22.92% 15.28x
Jeep Vehicle Shoppers 22.97% 15.25x
Ford Mustang Enthusiasts 21.66% 15.09x
Dodge Vehicle Shoppers 23.14% 14.99x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Buckle.

Location Composition Index
Buckle 0.31% 1.44x
Mens Wearhouse 0.43% 1.15x
Lane Bryant 0.05% 1.15x
White House Black Market 0.30% 1.11x
Journeys 0.05% 1.08x
Dressbarn 0.05% 1.07x
Jos A. Bank Clothiers 0.23% 1.05x
Eddie Bauer 0.02% 1.04x
The North Face 0.02% 0.99x
Johnston and Murphy 0.38% 0.99x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.68% 49.56x
harley-davidsonforums.com 2.45% 47.36x
wisconsinharley.com 1.28% 46.84x
fixmyhog.com 2.03% 46.30x
sscycle.com 1.26% 43.16x
hogworkz.com 1.06% 42.97x
hdforums.com 12.21% 42.13x
eaglerider.com 3.26% 39.15x
westendmotorsports.com 1.59% 35.12x
vikingbags.com 1.39% 32.32x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 12.83% 18.34x
Texas Off-Roading 0.17% 17.59x
Recreational Motor Sport Enthusiasts 2.85% 12.89x
All-Terrain Vehicles 11.16% 11.47x
Rural Living 0.09% 11.41x
Auto Body Upkeep & Repair Researchers 2.81% 10.32x
Home Improvement Contractor 0.80% 10.18x
General Interest 0.17% 10.07x
Trucking 6.50% 9.82x
Car Keys, Locks & Remotes 4.92% 9.36x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male