Dstillery Audiences

HARLEY DAVIDSON SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Harley Davidson Shoppers Audience

Below you'll find more information about the Harley Davidson Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Harley Davidson Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Harley Davidson Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley Davidson Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 25.54% 13.85x
Classic Car Shoppers 22.55% 12.87x
Motorcycle Enthusiasts 21.58% 12.84x
Competitive Car Brand Shoppers 21.04% 12.53x
Xtreme Sports Fans 21.84% 12.51x
Truck Shoppers 22.04% 12.35x
Tractor Shoppers 21.54% 12.20x
Corvette Enthusiasts 20.05% 12.10x
Jeep Vehicle Shoppers 19.69% 11.72x
Diesel Vehicle Shoppers 21.53% 11.72x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Interest attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley Davidson Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley Davidson Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.29x
Maurices 0.02% 1.25x
Mens Wearhouse 0.02% 1.24x
Journeys 0.01% 1.18x
Chicos 0.01% 1.14x
Victoria's Secret 0.01% 1.09x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Location attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harley Davidson Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harley Davidson Shoppers audience is v-twinforum.com.

Website Composition Index
v-twinforum.com 2.82% 45.07x
fixmyhog.com 1.68% 43.33x
harley-davidsonforums.com 2.78% 42.72x
hdforums.com 11.78% 37.54x
hotbikeweb.com 1.15% 31.07x
cyclefish.com 1.10% 31.04x
vikingbags.com 1.25% 29.02x
baggersmag.com 1.31% 28.21x
motorcycleforum.com 1.11% 26.76x
totalmotorcycle.com 3.79% 26.42x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Web attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley Davidson Shoppers audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 11.19% 19.78x
Texas Off-Roading 0.07% 19.43x
Recreational Motor Sport Enthusiasts 2.03% 11.57x
All-Terrain Vehicles 11.37% 11.16x
Auto Body Upkeep & Repair Researchers 1.50% 10.91x
Car Keys, Locks & Remotes 2.23% 10.19x
Trucking 4.03% 10.18x
Trucks 1.35% 9.70x
Auctions & Repossessions 0.36% 9.26x
General Interest 0.05% 9.12x
Composition Percentage: The overlap percentage between the Harley Davidson Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Harley Davidson Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley Davidson Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male