Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4.1 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 24.07% 18.06x
Streaming Video Fans 23.48% 17.38x
Lyrics Researchers 24.16% 17.33x
Avid Readers 22.80% 16.87x
Womens Subscription Box Shoppers 25.93% 16.83x
Teen Content Readers 25.48% 16.50x
Hair Color Shoppers 31.15% 16.32x
New & Expecting Parents 21.93% 16.06x
Teaching Resources Researchers 26.19% 15.47x
Sea World Park Trip Planners 23.79% 15.21x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.67x
Old Navy 0.02% 1.57x
Buckle 0.01% 1.53x
Chicos 0.01% 1.36x
Mens Wearhouse 0.01% 1.20x
Carhartt 0.16% 1.14x
The Childrens Place 0.01% 1.12x
Maurices 0.01% 0.98x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 2.05% 44.90x
harrypottershop.com 1.17% 33.00x
fanpop.com 1.51% 22.14x
undercovertourist.com 3.73% 20.45x
symbolab.com 1.03% 20.08x
collegeboard.org 1.63% 19.90x
jwpepper.com 1.47% 19.83x
writersdigest.com 1.34% 19.42x
dorkly.com 1.27% 19.27x
dndbeyond.com 3.07% 18.97x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.49% 18.85x
Roleplay & Fantasy Games 0.49% 16.53x
Costumes 0.20% 15.97x
Cub & Girl Scouts 0.56% 15.90x
Hipster Clothing 0.27% 15.86x
Drawing & Animation 0.04% 14.04x
Concert Posters 0.19% 13.85x
Assorted Topics (Toys, T-Shirts, Volvos) 0.08% 13.69x
Active Lifestyle Enthusiasts 0.04% 13.16x
Jokes & Riddles 1.18% 13.10x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female