Dstillery Audiences

HARRY POTTER FANS

Audience Size: 2.9 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Blu-ray & DVD Movie Shoppers.

Interest Composition Index
Blu-ray & DVD Movie Shoppers 3.17% 36.72x
Disney Vacation Planners 29.81% 35.15x
Womens Subscription Box Shoppers 28.04% 30.48x
Teen Content Readers 27.27% 29.07x
Streaming Video Fans 23.75% 28.81x
Avid Readers 27.09% 28.40x
Sleep Researchers 25.93% 27.99x
Candy Shoppers 25.83% 27.62x
Diner and Ice Cream Lovers 25.86% 27.58x
Netherlands Trip Planners 25.63% 27.32x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.48% 1.52x
Supreme 0.02% 1.35x
Mens Wearhouse 0.68% 1.33x
REI 0.02% 1.26x
Buckle 0.24% 1.26x
Johnston and Murphy 0.19% 1.24x
Bonobos 0.08% 1.22x
White House Black Market 0.28% 1.17x
American Apparel 0.05% 1.17x
Free People 0.03% 1.16x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.03% 95.84x
wbshop.com 2.55% 80.28x
harrypottershop.com 2.46% 62.04x
lookhuman.com 1.02% 47.07x
spencersonline.com 3.03% 43.42x
mtishows.com 1.41% 41.10x
plannedparenthood.org 1.38% 40.96x
entertainmentearth.com 1.11% 40.30x
yourwdwstore.net 1.30% 39.45x
mommypoppins.com 1.02% 37.59x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity Composition Index
Costumes 1.16% 22.57x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.24% 20.99x
Concert Posters 0.86% 17.35x
Hipster Clothing 0.91% 17.27x
London Tourism 0.40% 16.84x
Assorted Topics (Toys, T-Shirts, Volvos) 0.32% 16.40x
Tattoos & Costumes 0.31% 15.39x
Toys Shopping 5.13% 14.91x
Fashion & Cosmetics 0.04% 14.64x
Book Publishers 4.34% 14.61x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female