HARRY POTTER FANS

Audience Size: 1.8 Million Devices

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Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Harry Potter Fans audience.

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Streaming Video Fans.

Interest	Composition	Index
Streaming Video Fans	22.71%	20.45x
Lyrics Researchers	24.25%	20.13x
Disney Vacation Planners	21.68%	20.03x
New & Expecting Parents	20.91%	19.75x
Womens Subscription Box Shoppers	24.46%	19.23x
Teen Content Readers	23.69%	19.13x
Avid Readers	21.51%	18.84x
Gift Givers	21.28%	18.18x
Blu-ray & DVD Movie Shoppers	24.81%	18.07x
Authors	21.16%	18.01x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.31x
Maurices	0.02%	1.25x
Old Navy	0.02%	1.21x
American Eagle Outfitters	0.01%	1.15x
White House Black Market	0.01%	1.12x
Journeys	0.02%	1.11x
Buckle	0.01%	1.11x
Victoria's Secret	0.02%	1.05x
Carhartt	0.11%	1.05x
Aeropostale	0.01%	1.04x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website	Composition	Index
noblecollection.com	1.50%	62.97x
mugglenet.com	1.02%	29.09x
undercovertourist.com	1.25%	28.41x
dollskill.com	1.12%	27.39x
dndbeyond.com	1.49%	26.16x
deviantart.com	1.59%	25.23x
weareteachers.com	1.65%	22.96x
babble.com	1.96%	22.82x
hypable.com	4.19%	21.32x
barnesandnoble.com	12.93%	20.64x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity	Composition	Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	0.18%	21.19x
Roleplay & Fantasy Games	0.23%	19.30x
Hipster Clothing	0.08%	18.59x
Cub & Girl Scouts	0.20%	17.98x
Memes & Comedy	0.06%	17.41x
Concert Posters	0.06%	17.38x
Assorted Topics (Toys, T-Shirts, Volvos)	0.04%	16.65x
Consumer Rewards	0.03%	16.36x
Jokes & Riddles	0.49%	15.78x
Costumes	0.04%	15.29x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female