Dstillery Audiences

HARRY POTTER FANS

Audience Size: 2.6 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Online Content Creators.

Interest Composition Index
Online Content Creators 12.63% 20.39x
Streaming Video Fans 16.31% 15.80x
New & Expecting Parents 10.41% 15.52x
Movie and Game Review Readers 12.77% 14.64x
Disney Vacation Planners 13.36% 14.31x
Lyrics Researchers 14.83% 14.28x
Hard Seltzer Aficionados 4.19% 13.93x
Authors 12.97% 13.87x
Doctor Who Fans 15.01% 13.69x
Online Grammar Tool Users 8.54% 13.60x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Chicos.

Location Composition Index
Chicos 0.02% 1.40x
American Eagle Outfitters 0.02% 1.39x
H&M 0.01% 1.36x
Dressbarn 0.02% 1.33x
Gap 0.02% 1.32x
Jos A. Bank Clothiers 0.02% 1.32x
Aeropostale 0.02% 1.26x
Talbots 0.01% 1.26x
Old Navy 0.03% 1.24x
Lane Bryant 0.02% 1.18x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.36% 56.53x
mugglenet.com 2.74% 28.82x
hypable.com 2.17% 23.57x
magiquiz.com 1.20% 20.34x
gamepedia.com 6.22% 17.30x
slader.com 1.20% 17.20x
thequiz.com 1.05% 16.71x
babynames.net 1.20% 15.54x
arcaneeye.com 1.32% 15.23x
zoo.com 1.54% 14.93x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.05% 13.97x
Canada Shopping - Kitchenware 0.21% 13.04x
Jokes & Riddles 0.04% 12.81x
Science Education & Academia 0.18% 10.54x
Online Quiz & List Readers 4.51% 9.65x
Fantasy Name Generators 4.19% 9.17x
Canadian Universities 0.06% 8.98x
Yoga & Meditation 0.09% 8.56x
Calendar & Holidays 0.94% 8.24x
Numerology & Astrology 0.13% 8.23x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female