HARRY POTTER FANS

Audience Size: 3.6 Million Devices

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Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Harry Potter Fans audience.

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is New & Expecting Parents.

Interest	Composition	Index
New & Expecting Parents	18.06%	15.23x
Teen Content Readers	20.69%	14.43x
Lyrics Researchers	20.72%	14.29x
Streaming Video Fans	20.26%	14.20x
Womens Subscription Box Shoppers	21.62%	13.84x
Disney Vacation Planners	17.71%	13.72x
Emoji Researchers	24.47%	13.67x
Hard Seltzer Aficionados	8.68%	13.59x
Avid Readers	17.54%	13.56x
Teaching Resources Researchers	22.11%	13.46x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Coach.

Location	Composition	Index
Coach	0.01%	1.70x
White House Black Market	0.03%	1.66x
Gap	0.02%	1.64x
Eddie Bauer	0.01%	1.51x
Chicos	0.03%	1.49x
Dressbarn	0.02%	1.47x
Victoria's Secret	0.04%	1.47x
Zumiez	0.02%	1.46x
Aeropostale	0.02%	1.46x
Gymboree	0.02%	1.45x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website	Composition	Index
noblecollection.com	1.18%	53.87x
mugglenet.com	1.81%	27.23x
hypable.com	3.73%	22.10x
stageagent.com	1.07%	19.44x
barnesandnoble.com	5.32%	19.24x
dolldivine.com	1.02%	19.14x
disney.com	2.44%	18.89x
arealme.com	1.14%	18.79x
stardewvalleywiki.com	1.53%	18.18x
thequiz.com	1.77%	17.93x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity	Composition	Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	0.08%	21.57x
Memes & Comedy	0.03%	17.27x
Cub & Girl Scouts	0.06%	15.76x
Roleplay & Fantasy Games	0.12%	14.56x
Homeschooling	0.03%	14.54x
Higher Education	0.09%	12.19x
Jokes & Riddles	0.17%	11.70x
Youth Educational Resources	0.10%	11.60x
Canada Shopping - General Commerce	0.28%	11.56x
Christian Music	0.04%	11.51x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Female