Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4.1 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 29.17% 17.73x
Womens Subscription Box Shoppers 30.43% 14.82x
Sleep Researchers 27.90% 14.34x
Candy Shoppers 27.21% 14.32x
Dance Clothing Shoppers 28.21% 14.21x
Avid Readers 27.03% 14.18x
Streaming Video Fans 28.37% 14.11x
Trendy Shoe Shoppers 24.20% 14.09x
Nashville Activity Researchers 22.84% 13.94x
Sweet Tooths 28.08% 13.87x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.32x
Madewell 0.02% 1.26x
Urban Outfitters 0.07% 1.24x
Ann Taylor 0.03% 1.23x
Gymboree 0.04% 1.23x
Express Outlets 0.00% 1.23x
Talbots 0.07% 1.21x
Jos A. Bank Clothiers 0.19% 1.19x
Uniqlo 0.02% 1.19x
Levi Strauss 0.02% 1.18x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.26% 91.15x
wbshop.com 3.02% 79.20x
harrypottershop.com 2.72% 54.64x
disneyclips.com 1.05% 48.94x
lookhuman.com 1.13% 45.25x
elfcosmetics.com 1.17% 43.97x
yourwdwstore.net 1.08% 42.47x
entertainmentearth.com 1.12% 41.39x
spencersonline.com 3.41% 41.38x
plannedparenthood.org 1.60% 40.90x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity Composition Index
Costumes 1.38% 16.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.07% 15.51x
Assorted Topics (Toys, T-Shirts, Volvos) 0.28% 14.08x
Hipster Clothing 0.97% 13.56x
Concert Posters 0.94% 13.00x
London Tourism 0.50% 12.13x
Higher-End Fashion Brands 2.03% 11.75x
London Tourism & Events 0.35% 11.60x
Beauty & Cosmetics 3.73% 11.52x
Toys Shopping 5.75% 11.43x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female