Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 28.16% 15.07x
Candy Shoppers 27.72% 14.86x
Sleep Researchers 29.01% 14.48x
Sweet Tooths 28.99% 14.47x
Streaming Video Fans 29.06% 14.45x
Avid Readers 27.13% 14.31x
Dance Clothing Shoppers 29.56% 14.09x
Tech-Savvy Moms 23.12% 14.04x
Netherlands Trip Planners 25.05% 13.94x
Sea World Park Trip Planners 27.73% 13.81x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Supreme.

Location Composition Index
Supreme 0.00% 1.29x
REI 0.02% 1.20x
Columbia 0.01% 1.18x
Chicos 0.06% 1.17x
Patagonia 0.01% 1.14x
Talbots 0.06% 1.12x
Hugo Boss 0.02% 1.11x
Tommy Bahama 0.03% 1.09x
Express Outlets 0.00% 1.08x
The North Face 0.03% 1.08x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.79% 90.77x
wbshop.com 4.11% 75.71x
thinkgeek.com 1.03% 53.32x
harrypottershop.com 3.36% 46.68x
mugglenet.com 1.05% 45.38x
disneyclips.com 1.38% 43.42x
toofaced.com 1.15% 42.78x
fye.com 1.04% 42.41x
yourwdwstore.net 1.23% 40.50x
lookhuman.com 1.46% 40.02x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity Composition Index
Costumes 1.62% 16.08x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.22% 15.17x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.35% 14.49x
Hipster Clothing 1.03% 13.31x
Concert Posters 1.13% 12.57x
Cub & Girl Scouts 1.66% 11.76x
London Tourism 0.56% 11.61x
London Tourism & Events 0.40% 11.46x
Higher-End Fashion Brands 2.45% 11.42x
Beauty & Cosmetics 4.17% 11.38x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female