Explore the Harry Potter Fans Audience
Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Harry Potter Fans audience.
INTERESTS
The Harry Potter Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.
| Interest | Composition | Index |
| Disney Vacation Planners | 29.47% | 23.40x |
| Womens Subscription Box Shoppers | 29.76% | 21.41x |
| Streaming Video Fans | 28.43% | 20.25x |
| New & Expecting Parents | 26.64% | 20.13x |
| Avid Readers | 27.27% | 20.12x |
| Teen Content Readers | 29.58% | 19.86x |
| Renaissance Faire Visitors | 30.16% | 19.83x |
| Hair Color Shoppers | 34.19% | 19.34x |
| Sea World Park Trip Planners | 26.63% | 19.30x |
| Netherlands Trip Planners | 25.93% | 19.22x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Curious about what else the Harry Potter Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.46x |
| Madewell | 0.02% | 1.33x |
| Bonobos | 0.01% | 1.32x |
| Zara | 0.02% | 1.31x |
| The North Face | 0.01% | 1.29x |
| Uniqlo | 0.01% | 1.23x |
| Tommy Bahama | 0.01% | 1.23x |
| Eddie Bauer | 0.02% | 1.23x |
| White House Black Market | 0.05% | 1.22x |
| Chicos | 0.04% | 1.21x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Want to find more of the Harry Potter Fans audience in the real world?
Sign Up
WEBSITES
The Harry Potter Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.
| Website | Composition | Index |
| wbshop.com | 1.41% | 52.76x |
| harrypottershop.com | 1.56% | 32.77x |
| spirithalloween.com | 1.03% | 26.12x |
| society6.com | 1.53% | 25.85x |
| gurl.com | 2.13% | 25.19x |
| wyzant.com | 1.34% | 22.97x |
| xojane.com | 1.27% | 22.90x |
| toysrus.com | 1.95% | 22.59x |
| bbcamerica.com | 1.28% | 22.30x |
| fanpop.com | 2.98% | 22.11x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Want to see more of the websites the Harry Potter Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.86% | 17.05x |
| Costumes | 0.55% | 15.12x |
| Roleplay & Fantasy Games | 0.57% | 14.88x |
| Concert Posters | 0.38% | 13.37x |
| London Tourism | 0.13% | 12.87x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 12.59x |
| Book Publishers | 2.44% | 11.90x |
| Jokes & Riddles | 1.70% | 11.70x |
| Hipster Clothing | 0.46% | 11.61x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.15% | 11.60x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Want to see more of the Content Affinities the Harry Potter Fans audience visits?
Sign Up
DEMOGRAPHICS
The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Harry Potter Fans audience?
Sign Up