Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4.3 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 26.81% 18.89x
Womens Subscription Box Shoppers 26.66% 18.01x
Streaming Video Fans 25.42% 17.77x
Lyrics Researchers 27.14% 17.49x
Hair Color Shoppers 32.98% 17.30x
Avid Readers 24.13% 17.20x
Teen Content Readers 26.23% 17.14x
New & Expecting Parents 22.92% 16.89x
Teaching Resources Researchers 26.91% 15.91x
Sea World Park Trip Planners 24.89% 15.87x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.48x
Carhartt 0.14% 1.20x
The Childrens Place 0.01% 1.16x
Journeys 0.01% 1.09x
Victoria's Secret 0.01% 1.01x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 1.63% 45.65x
harrypottershop.com 1.61% 30.22x
epicreads.com 1.24% 24.44x
miccostumes.com 1.00% 20.75x
fanpop.com 2.19% 20.59x
dolldivine.com 1.04% 19.41x
undercovertourist.com 5.15% 19.33x
dorkly.com 1.80% 18.80x
writersdigest.com 1.90% 18.07x
collegeboard.org 2.47% 17.73x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.64% 20.33x
Roleplay & Fantasy Games 0.59% 17.21x
Hipster Clothing 0.37% 16.10x
Cub & Girl Scouts 0.73% 15.11x
Costumes 0.28% 14.72x
Book Publishers 1.94% 13.79x
Concert Posters 0.26% 13.48x
Jokes & Riddles 1.44% 13.18x
Tattoos & Costumes 0.23% 12.77x
Assorted Topics (Toys, T-Shirts, Volvos) 0.09% 12.58x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female