Dstillery Audiences

HARRY POTTER FANS

Audience Size: 1.7 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Streaming Video Fans.

Interest Composition Index
Streaming Video Fans 26.58% 30.29x
Doctor Who Fans 27.92% 29.51x
Online Content Creators 12.60% 28.19x
Blockbuster Movie Fans 29.10% 28.18x
Fantasy & Comic Fans 28.68% 26.01x
Game of Thrones Fans 30.70% 25.43x
Disney Vacation Planners 19.11% 25.26x
Sci-Fi Movie Fans 31.31% 25.20x
Horror Movie Fans 28.07% 23.28x
Video and Computer Gaming Enthusiasts 27.73% 22.09x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.53x
H&M 0.02% 1.51x
Chicos 0.02% 1.45x
Buckle 0.03% 1.41x
Zumiez 0.04% 1.40x
Aeropostale 0.02% 1.36x
Maurices 0.04% 1.32x
White House Black Market 0.02% 1.32x
Express 0.03% 1.27x
Hollister 0.01% 1.25x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is hp-lexicon.org.

Website Composition Index
hp-lexicon.org 1.59% 70.26x
hipstersanddragons.com 1.18% 66.68x
5thsrd.org 2.61% 64.15x
dnd-wiki.org 3.79% 60.51x
flutesloot.com 2.89% 60.48x
critrolestats.com 1.66% 58.79x
rpgbot.net 16.17% 57.89x
halflinghobbies.com 1.16% 56.30x
arcaneeye.com 4.19% 56.20x
mugglenet.com 3.67% 55.81x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Feminism.

Content Affinity Composition Index
Feminism 0.19% 18.77x
Collectibles - Toys & Collectibles 14.63% 14.91x
Magic & Games 10.62% 14.17x
Fantasy Name Generators 5.60% 12.84x
Film Production 0.17% 11.25x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.05% 11.23x
Writing & Publishing 0.15% 11.12x
Theme Park Tourism 5.43% 10.98x
Parenting Blogs 1.15% 10.97x
Anime 2.55% 10.85x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female