Dstillery Audiences

HARRY POTTER FANS

Audience Size: 3.7 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Streaming Video Fans.

Interest Composition Index
Streaming Video Fans 20.13% 16.15x
Womens Subscription Box Shoppers 21.47% 15.74x
Disney Vacation Planners 25.11% 15.09x
Lyrics Researchers 26.44% 14.91x
Poetry Readers 20.72% 14.50x
Gift Givers 18.34% 14.34x
New & Expecting Parents 22.99% 14.27x
The Sims Video Game Fans 24.03% 14.18x
Sea World Park Trip Planners 20.82% 14.16x
Avid Readers 23.77% 14.15x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.49x
American Eagle Outfitters 0.02% 1.46x
Chicos 0.02% 1.43x
Jos A. Bank Clothiers 0.01% 1.42x
LOFT 0.01% 1.39x
Old Navy 0.02% 1.35x
Gymboree 0.01% 1.35x
Banana Republic 0.01% 1.34x
Lane Bryant 0.01% 1.34x
Journeys 0.02% 1.29x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 1.46% 42.04x
dndbeyond.com 2.01% 21.49x
undercovertourist.com 2.08% 21.35x
deviantart.com 2.33% 20.36x
toywiz.com 1.37% 19.29x
dollskill.com 1.65% 18.96x
hypable.com 3.83% 18.89x
americangirl.com 1.31% 18.63x
rumandmonkey.com 1.32% 18.55x
girlscouts.org 1.22% 17.70x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.26% 15.02x
Roleplay & Fantasy Games 0.27% 12.70x
Hipster Clothing 0.15% 12.64x
Cub & Girl Scouts 0.30% 12.12x
Concert Posters 0.09% 12.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 11.35x
London Tourism 0.02% 11.35x
Costumes 0.07% 10.92x
Memes & Comedy 0.08% 10.76x
Cheerleading 0.16% 10.62x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female