Dstillery Audiences

HARRY POTTER FANS

Audience Size: 3.6 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 18.06% 15.23x
Teen Content Readers 20.69% 14.43x
Lyrics Researchers 20.72% 14.29x
Streaming Video Fans 20.26% 14.20x
Womens Subscription Box Shoppers 21.62% 13.84x
Disney Vacation Planners 17.71% 13.72x
Emoji Researchers 24.47% 13.67x
Hard Seltzer Aficionados 8.68% 13.59x
Avid Readers 17.54% 13.56x
Teaching Resources Researchers 22.11% 13.46x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Coach.

Location Composition Index
Coach 0.01% 1.70x
White House Black Market 0.03% 1.66x
Gap 0.02% 1.64x
Eddie Bauer 0.01% 1.51x
Chicos 0.03% 1.49x
Dressbarn 0.02% 1.47x
Victoria's Secret 0.04% 1.47x
Zumiez 0.02% 1.46x
Aeropostale 0.02% 1.46x
Gymboree 0.02% 1.45x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.18% 53.87x
mugglenet.com 1.81% 27.23x
hypable.com 3.73% 22.10x
stageagent.com 1.07% 19.44x
barnesandnoble.com 5.32% 19.24x
dolldivine.com 1.02% 19.14x
disney.com 2.44% 18.89x
arealme.com 1.14% 18.79x
stardewvalleywiki.com 1.53% 18.18x
thequiz.com 1.77% 17.93x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 21.57x
Memes & Comedy 0.03% 17.27x
Cub & Girl Scouts 0.06% 15.76x
Roleplay & Fantasy Games 0.12% 14.56x
Homeschooling 0.03% 14.54x
Higher Education 0.09% 12.19x
Jokes & Riddles 0.17% 11.70x
Youth Educational Resources 0.10% 11.60x
Canada Shopping - General Commerce 0.28% 11.56x
Christian Music 0.04% 11.51x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female