Dstillery Audiences

HARRY POTTER FANS

Audience Size: 3 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 17.15% 16.50x
Streaming Video Fans 19.49% 15.72x
Doll Enthusiasts 14.72% 15.50x
Lyrics Researchers 20.30% 15.41x
Womens Subscription Box Shoppers 20.52% 15.10x
Hard Seltzer Aficionados 8.68% 15.08x
Disney Vacation Planners 17.38% 15.00x
Teen Content Readers 18.87% 14.99x
Emoji Researchers 22.44% 14.76x
Blu-ray & DVD Movie Shoppers 20.28% 14.44x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.76x
H&M 0.02% 1.50x
LOFT 0.03% 1.41x
Lululemon 0.01% 1.41x
Lane Bryant 0.03% 1.38x
Mens Wearhouse 0.04% 1.35x
Jos A. Bank Clothiers 0.02% 1.30x
Express 0.03% 1.29x
J. Crew 0.01% 1.29x
Zumiez 0.02% 1.29x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.18% 57.28x
mugglenet.com 1.76% 30.13x
hypable.com 3.18% 23.58x
stardewvalleywiki.com 1.16% 20.85x
barnesandnoble.com 2.77% 20.63x
disney.com 1.71% 20.34x
mastermindtoys.com 1.19% 19.75x
arealme.com 1.01% 19.44x
allthetests.com 2.83% 19.08x
thequiz.com 1.39% 18.93x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 0.10% 14.10x
Canada Shopping - General Commerce 0.11% 12.95x
Canada Shopping - Kitchenware 0.29% 12.33x
Audio Clips & Sound Effects 0.04% 11.55x
Fantasy Name Generators 4.23% 10.95x
Youth Educational Resources 0.05% 10.69x
Custom Gifts 0.03% 10.52x
Canadian Universities 0.15% 10.41x
Roleplay & Fantasy Games 0.05% 10.27x
Job Interview Process 0.05% 9.94x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female