Dstillery Audiences

HARRY POTTER FANS

Audience Size: 3.8 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 27.22% 34.23x
Womens Subscription Box Shoppers 26.34% 29.32x
Candy Shoppers 24.55% 27.36x
Dance Clothing Shoppers 27.23% 27.28x
Streaming Video Fans 22.71% 27.09x
Avid Readers 26.96% 27.04x
Trendy Shoe Shoppers 21.67% 26.77x
Nashville Activity Researchers 19.73% 26.72x
Sleep Researchers 26.15% 26.67x
Netherlands Trip Planners 24.59% 26.67x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.33x
Supreme 0.02% 1.32x
Mens Wearhouse 0.51% 1.22x
Eddie Bauer 0.02% 1.18x
Free People 0.02% 1.18x
Patagonia 0.02% 1.15x
White House Black Market 0.09% 1.12x
The North Face 0.02% 1.11x
Urban Outfitters 0.05% 1.11x
Buckle 0.11% 1.10x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website Composition Index
noblecollection.com 1.01% 74.40x
wbshop.com 2.50% 63.97x
harrypottershop.com 2.38% 47.96x
lookhuman.com 1.00% 37.63x
spencersonline.com 2.96% 34.53x
entertainmentearth.com 1.02% 33.86x
yourwdwstore.net 1.12% 33.27x
plannedparenthood.org 1.38% 33.10x
mtishows.com 1.44% 30.70x
mommypoppins.com 1.02% 30.41x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity Composition Index
Costumes 1.16% 21.19x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.06% 19.53x
Assorted Topics (Toys, T-Shirts, Volvos) 0.27% 16.98x
Concert Posters 0.81% 15.96x
Hipster Clothing 0.92% 15.78x
London Tourism 0.43% 15.18x
Toys Shopping 5.01% 14.36x
Higher-End Fashion Brands 1.65% 14.02x
London Tourism & Events 0.33% 14.00x
Cheerleading 1.50% 13.83x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female