HARRY POTTER FANS

Audience Size: 4.1 Million Devices

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Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Harry Potter Fans audience.

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest	Composition	Index
Disney Vacation Planners	29.17%	17.73x
Womens Subscription Box Shoppers	30.43%	14.82x
Sleep Researchers	27.90%	14.34x
Candy Shoppers	27.21%	14.32x
Dance Clothing Shoppers	28.21%	14.21x
Avid Readers	27.03%	14.18x
Streaming Video Fans	28.37%	14.11x
Trendy Shoe Shoppers	24.20%	14.09x
Nashville Activity Researchers	22.84%	13.94x
Sweet Tooths	28.08%	13.87x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	1.32x
Madewell	0.02%	1.26x
Urban Outfitters	0.07%	1.24x
Ann Taylor	0.03%	1.23x
Gymboree	0.04%	1.23x
Express Outlets	0.00%	1.23x
Talbots	0.07%	1.21x
Jos A. Bank Clothiers	0.19%	1.19x
Uniqlo	0.02%	1.19x
Levi Strauss	0.02%	1.18x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website	Composition	Index
noblecollection.com	1.26%	91.15x
wbshop.com	3.02%	79.20x
harrypottershop.com	2.72%	54.64x
disneyclips.com	1.05%	48.94x
lookhuman.com	1.13%	45.25x
elfcosmetics.com	1.17%	43.97x
yourwdwstore.net	1.08%	42.47x
entertainmentearth.com	1.12%	41.39x
spencersonline.com	3.41%	41.38x
plannedparenthood.org	1.60%	40.90x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity	Composition	Index
Costumes	1.38%	16.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	1.07%	15.51x
Assorted Topics (Toys, T-Shirts, Volvos)	0.28%	14.08x
Hipster Clothing	0.97%	13.56x
Concert Posters	0.94%	13.00x
London Tourism	0.50%	12.13x
Higher-End Fashion Brands	2.03%	11.75x
London Tourism & Events	0.35%	11.60x
Beauty & Cosmetics	3.73%	11.52x
Toys Shopping	5.75%	11.43x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female