Dstillery Audiences

HARRY POTTER FANS

Audience Size: 5.4 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 29.30% 19.43x
Womens Subscription Box Shoppers 29.80% 17.79x
Streaming Video Fans 27.17% 17.56x
Teen Content Readers 28.28% 17.00x
Hair Color Shoppers 33.63% 16.75x
New & Expecting Parents 27.29% 16.59x
Avid Readers 28.76% 16.51x
Renaissance Faire Visitors 30.91% 16.29x
Teaching Resources Researchers 30.34% 15.97x
Lyrics Researchers 28.47% 15.90x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is REI.

Location Composition Index
REI 0.02% 1.37x
Uniqlo 0.02% 1.32x
Patagonia 0.01% 1.30x
Zara 0.03% 1.27x
Express Outlets 0.01% 1.24x
Mens Wearhouse 0.07% 1.19x
The North Face 0.02% 1.19x
Hollister 0.06% 1.18x
Free People 0.03% 1.17x
Old Navy 0.09% 1.16x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 1.45% 40.50x
harrypottershop.com 1.53% 26.08x
society6.com 1.17% 19.86x
epicreads.com 1.39% 19.49x
gurl.com 1.52% 19.02x
bbcamerica.com 1.04% 17.98x
fanpop.com 2.62% 17.59x
toysrus.com 1.25% 17.48x
dorkly.com 2.09% 17.05x
miccostumes.com 1.09% 16.56x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.85% 16.63x
Costumes 0.48% 14.04x
Roleplay & Fantasy Games 0.57% 13.91x
Hipster Clothing 0.43% 12.21x
Concert Posters 0.40% 11.81x
London Tourism 0.11% 11.66x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 11.65x
Book Publishers 2.32% 11.39x
Cub & Girl Scouts 0.92% 11.33x
Jokes & Riddles 1.67% 10.93x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female