HARRY POTTER FANS

Audience Size: 3.3 Million Devices

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Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Harry Potter Fans audience.

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Countdown to the Beach Travelers.

Interest	Composition	Index
Countdown to the Beach Travelers	2.74%	40.85x
Candy Shoppers	27.05%	13.61x
Sweet Tooths	28.65%	13.18x
Dance Clothing Shoppers	29.83%	13.01x
Language Learners	29.82%	12.36x
Pandora Jewelry Shoppers	30.33%	12.02x
Recreational Sports Participants	22.62%	11.93x
Streaming Video Fans	24.64%	11.90x
Womens Subscription Box Shoppers	22.58%	11.81x
Sleep Researchers	24.37%	11.76x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Ann Taylor.

Location	Composition	Index
Ann Taylor	0.03%	1.60x
J. Crew	0.03%	1.33x
REI	0.02%	1.27x
American Apparel	0.03%	1.21x
Gymboree	0.03%	1.19x
Uniqlo	0.01%	1.15x
Aeropostale	0.03%	1.13x
Kate Spade	0.02%	1.13x
Michael Kors	0.02%	1.11x
H&M	0.03%	1.09x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.

Website	Composition	Index
noblecollection.com	1.33%	87.16x
wbshop.com	3.53%	76.93x
warnerbros.com	0.39%	76.75x
the-leaky-cauldron.org	0.41%	72.22x
sugarpill.com	0.14%	62.08x
hobbitshop.com	0.36%	56.13x
thinkgeek.com	1.12%	54.62x
philosophersguild.com	0.12%	53.29x
topatoco.com	0.21%	52.55x
kirinhobby.com	0.57%	51.89x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity	Composition	Index
Costumes	1.54%	13.90x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings)	1.14%	13.66x
Hipster Clothing	0.98%	12.68x
Higher-End Fashion Brands	2.85%	11.88x
Concert Posters	1.12%	11.31x
Parenting & Nutrition	0.17%	11.14x
Assorted Topics #11499 (Toys, T-Shirts, Volvos)	0.30%	11.13x
Cub & Girl Scouts	1.58%	10.82x
Custom Gifts	3.86%	10.80x
Beauty & Cosmetics	4.05%	10.61x

Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.

Index: A comparison of the Harry Potter Fans audience to the internet population.

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age and income brackets.

Age

18-24

Income

$75,000-$99,999