Explore the Harry Potter Fans Audience
Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Harry Potter Fans audience.
INTERESTS
The Harry Potter Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harry Potter Fans audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 17.15% | 16.50x |
| Streaming Video Fans | 19.49% | 15.72x |
| Doll Enthusiasts | 14.72% | 15.50x |
| Lyrics Researchers | 20.30% | 15.41x |
| Womens Subscription Box Shoppers | 20.52% | 15.10x |
| Hard Seltzer Aficionados | 8.68% | 15.08x |
| Disney Vacation Planners | 17.38% | 15.00x |
| Teen Content Readers | 18.87% | 14.99x |
| Emoji Researchers | 22.44% | 14.76x |
| Blu-ray & DVD Movie Shoppers | 20.28% | 14.44x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
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APPAREL RETAILERS
The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.76x |
| H&M | 0.02% | 1.50x |
| LOFT | 0.03% | 1.41x |
| Lululemon | 0.01% | 1.41x |
| Lane Bryant | 0.03% | 1.38x |
| Mens Wearhouse | 0.04% | 1.35x |
| Jos A. Bank Clothiers | 0.02% | 1.30x |
| Express | 0.03% | 1.29x |
| J. Crew | 0.01% | 1.29x |
| Zumiez | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
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WEBSITES
The Harry Potter Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Harry Potter Fans audience is noblecollection.com.
| Website | Composition | Index |
| noblecollection.com | 1.18% | 57.28x |
| mugglenet.com | 1.76% | 30.13x |
| hypable.com | 3.18% | 23.58x |
| stardewvalleywiki.com | 1.16% | 20.85x |
| barnesandnoble.com | 2.77% | 20.63x |
| disney.com | 1.71% | 20.34x |
| mastermindtoys.com | 1.19% | 19.75x |
| arealme.com | 1.01% | 19.44x |
| allthetests.com | 2.83% | 19.08x |
| thequiz.com | 1.39% | 18.93x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 0.10% | 14.10x |
| Canada Shopping - General Commerce | 0.11% | 12.95x |
| Canada Shopping - Kitchenware | 0.29% | 12.33x |
| Audio Clips & Sound Effects | 0.04% | 11.55x |
| Fantasy Name Generators | 4.23% | 10.95x |
| Youth Educational Resources | 0.05% | 10.69x |
| Custom Gifts | 0.03% | 10.52x |
| Canadian Universities | 0.15% | 10.41x |
| Roleplay & Fantasy Games | 0.05% | 10.27x |
| Job Interview Process | 0.05% | 9.94x |
Composition Percentage:
The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
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DEMOGRAPHICS
The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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