Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4.9 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 29.47% 23.40x
Womens Subscription Box Shoppers 29.76% 21.41x
Streaming Video Fans 28.43% 20.25x
New & Expecting Parents 26.64% 20.13x
Avid Readers 27.27% 20.12x
Teen Content Readers 29.58% 19.86x
Renaissance Faire Visitors 30.16% 19.83x
Hair Color Shoppers 34.19% 19.34x
Sea World Park Trip Planners 26.63% 19.30x
Netherlands Trip Planners 25.93% 19.22x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is REI.

Location Composition Index
REI 0.01% 1.46x
Madewell 0.02% 1.33x
Bonobos 0.01% 1.32x
Zara 0.02% 1.31x
The North Face 0.01% 1.29x
Uniqlo 0.01% 1.23x
Tommy Bahama 0.01% 1.23x
Eddie Bauer 0.02% 1.23x
White House Black Market 0.05% 1.22x
Chicos 0.04% 1.21x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 1.41% 52.76x
harrypottershop.com 1.56% 32.77x
spirithalloween.com 1.03% 26.12x
society6.com 1.53% 25.85x
gurl.com 2.13% 25.19x
wyzant.com 1.34% 22.97x
xojane.com 1.27% 22.90x
toysrus.com 1.95% 22.59x
bbcamerica.com 1.28% 22.30x
fanpop.com 2.98% 22.11x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.86% 17.05x
Costumes 0.55% 15.12x
Roleplay & Fantasy Games 0.57% 14.88x
Concert Posters 0.38% 13.37x
London Tourism 0.13% 12.87x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 12.59x
Book Publishers 2.44% 11.90x
Jokes & Riddles 1.70% 11.70x
Hipster Clothing 0.46% 11.61x
Assorted Topics (Toys, T-Shirts, Volvos) 0.15% 11.60x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female