Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4.6 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 31.82% 23.51x
Womens Subscription Box Shoppers 31.33% 21.04x
Streaming Video Fans 27.51% 20.62x
Teen Content Readers 29.59% 19.98x
Avid Readers 29.10% 19.90x
Hair Color Shoppers 31.90% 19.77x
Renaissance Faire Visitors 31.50% 19.73x
Teaching Resources Researchers 31.13% 19.53x
New & Expecting Parents 26.98% 19.45x
Lyrics Researchers 28.50% 19.04x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.38x
Jos A. Bank Clothiers 0.37% 1.35x
Supreme 0.01% 1.34x
White House Black Market 0.43% 1.31x
Buckle 0.34% 1.30x
Mens Wearhouse 0.61% 1.30x
Topshop 0.02% 1.18x
Johnston and Murphy 0.51% 1.13x
Free People 0.02% 1.09x
Lane Bryant 0.06% 1.06x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 1.25% 50.13x
harrypottershop.com 1.26% 42.17x
spencersonline.com 1.51% 30.58x
pokemoncenter.com 1.22% 29.93x
medievalcollectibles.com 1.26% 27.48x
themouseforless.com 1.08% 27.34x
vanswarpedtour.com 1.27% 27.07x
katespade.com 1.37% 23.88x
spirithalloween.com 1.80% 23.88x
society6.com 2.51% 22.93x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Costumes.

Content Affinity Composition Index
Costumes 0.69% 16.30x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.94% 16.28x
Hipster Clothing 0.57% 13.02x
Concert Posters 0.56% 12.82x
London Tourism 0.23% 12.40x
Roleplay & Fantasy Games 0.65% 11.69x
Cub & Girl Scouts 1.18% 11.44x
Book Publishers 3.10% 11.42x
Toys Shopping 3.40% 11.41x
Jokes & Riddles 1.96% 11.16x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female