Dstillery Audiences

HARRY POTTER FANS

Audience Size: 4.6 Million Devices

Explore the Harry Potter Fans Audience

Below you'll find more information about the Harry Potter Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Harry Potter Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Harry Potter Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harry Potter Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 31.18% 23.46x
Womens Subscription Box Shoppers 30.32% 21.51x
Streaming Video Fans 29.20% 20.42x
Avid Readers 28.50% 20.15x
Teen Content Readers 29.90% 19.99x
New & Expecting Parents 26.80% 19.92x
Renaissance Faire Visitors 31.63% 19.90x
Hair Color Shoppers 34.19% 19.57x
Sea World Park Trip Planners 27.55% 19.29x
Netherlands Trip Planners 26.87% 19.26x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Interest attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harry Potter Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harry Potter Fans audience is Buckle.

Location Composition Index
Buckle 0.38% 1.42x
Jos A. Bank Clothiers 0.37% 1.42x
White House Black Market 0.47% 1.39x
Mens Wearhouse 0.59% 1.34x
Bonobos 0.11% 1.32x
Johnston and Murphy 0.62% 1.18x
Topshop 0.02% 1.17x
REI 0.02% 1.11x
Madewell 0.01% 1.08x
Lane Bryant 0.05% 1.03x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Location attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Harry Potter Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Harry Potter Fans audience is wbshop.com.

Website Composition Index
wbshop.com 1.13% 53.56x
harrypottershop.com 1.16% 42.21x
pokemoncenter.com 1.08% 33.57x
spencersonline.com 1.23% 32.99x
medievalcollectibles.com 1.10% 30.75x
vanswarpedtour.com 1.07% 29.60x
spirithalloween.com 1.43% 25.67x
superherostuff.com 1.00% 25.34x
society6.com 2.05% 25.09x
gurl.com 2.88% 24.73x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Web attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harry Potter Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.89% 16.56x
Costumes 0.62% 16.05x
Concert Posters 0.45% 13.41x
Roleplay & Fantasy Games 0.61% 13.24x
London Tourism 0.18% 12.96x
Hipster Clothing 0.47% 12.71x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.35x
Book Publishers 2.69% 11.81x
Toys Shopping 2.82% 11.69x
Homeschooling 0.31% 11.69x
Composition Percentage: The overlap percentage between the Harry Potter Fans audience and the Content Affinity attribute.
Index: A comparison of the Harry Potter Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harry Potter Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female