Explore the Haunted House Researchers Audience
Below you'll find more information about the Haunted House Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Haunted House Researchers audience.
INTERESTS
The Haunted House Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haunted House Researchers audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 24.79% | 15.37x |
| Horror Movie Fans | 23.38% | 14.98x |
| Ice Cream Shoppers | 24.75% | 14.95x |
| Moviegoers | 26.29% | 14.94x |
| Dog Lovers | 19.05% | 14.49x |
| Sweet Tooths | 28.28% | 14.37x |
| Cold and Flu Prevention Researchers | 25.88% | 14.31x |
| Budget Wireless Shoppers | 23.07% | 14.28x |
| Sleep Researchers | 27.28% | 14.26x |
| Legal Help Seekers | 26.31% | 14.20x |
Composition Percentage:
The overlap percentage between the Haunted House Researchers audience and the Interest attribute.
Index: A comparison of the Haunted House Researchers audience to the internet population.
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APPAREL RETAILERS
The Haunted House Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haunted House Researchers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.05% | 1.19x |
| Dressbarn | 0.05% | 1.15x |
| Gymboree | 0.04% | 1.11x |
| Carhartt | 0.21% | 1.10x |
| Journeys | 0.03% | 1.08x |
| Aeropostale | 0.04% | 1.06x |
| Talbots | 0.05% | 1.05x |
| Lorna Jane | 0.01% | 1.03x |
| Express | 0.03% | 1.00x |
| Columbia | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Haunted House Researchers audience and the Location attribute.
Index: A comparison of the Haunted House Researchers audience to the internet population.
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WEBSITES
The Haunted House Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Haunted House Researchers audience is hauntpay.com.
| Website | Composition | Index |
| hauntpay.com | 2.62% | 68.69x |
| legendsofamerica.com | 1.60% | 46.50x |
| fye.com | 1.12% | 43.84x |
| spirithalloween.com | 8.13% | 43.07x |
| roadsideamerica.com | 3.70% | 40.14x |
| spencersonline.com | 4.97% | 38.02x |
| ihorror.com | 1.24% | 36.72x |
| the-line-up.com | 2.00% | 36.31x |
| toofaced.com | 1.02% | 35.95x |
| puppyfind.com | 1.02% | 35.35x |
Composition Percentage:
The overlap percentage between the Haunted House Researchers audience and the Web attribute.
Index: A comparison of the Haunted House Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haunted House Researchers audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 1.50% | 14.98x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.38% | 14.22x |
| Scientology | 0.23% | 10.87x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 0.87% | 10.73x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.26% | 10.54x |
| Reproductive Health | 5.54% | 10.28x |
| As Seen On TV Products | 0.11% | 10.28x |
| Local Events & Travel Guide | 8.67% | 10.27x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.49% | 10.20x |
| Low Budget Shoppers | 2.48% | 10.10x |
Composition Percentage:
The overlap percentage between the Haunted House Researchers audience and the Content Affinity attribute.
Index: A comparison of the Haunted House Researchers audience to the internet population.
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DEMOGRAPHICS
The Haunted House Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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