Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 5.5 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 40.66% 18.13x
Travel Guide and Review Readers 37.56% 17.05x
Travel Book Readers 29.31% 16.79x
San Diego Activities Researchers 32.66% 16.73x
Family Adventures Travelers 37.58% 16.65x
Discount Flight Searchers 29.74% 16.38x
Vacation Planners 38.53% 16.36x
Work Hard, Play Hard Travelers 35.84% 16.30x
Work Comes First Travelers 36.74% 16.09x
Custom Home Lighting Shoppers 28.92% 15.93x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.74x
REI 0.01% 1.52x
Uniqlo 0.01% 1.46x
Lululemon 0.04% 1.39x
Kate Spade 0.02% 1.39x
Bonobos 0.01% 1.35x
American Apparel 0.02% 1.34x
Ralph Lauren 0.01% 1.31x
Free People 0.02% 1.31x
Zara 0.02% 1.31x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is polynesia.com.

Website Composition Index
polynesia.com 1.16% 37.78x
hawaiimagazine.com 3.72% 34.57x
honolulumagazine.com 1.85% 31.50x
hawaii-guide.com 3.24% 28.12x
viator.com 1.46% 27.01x
thegardenisland.com 2.09% 26.18x
alaskaair.com 3.45% 25.99x
alltrails.com 2.82% 21.73x
hyatt.com 1.65% 21.22x
princess.com 2.57% 20.74x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 9.65% 14.97x
San Francisco Tourism 1.02% 14.68x
Southern California Cluster 0.54% 13.58x
National Parks 2.32% 13.36x
Travel Adventure 11.96% 13.06x
Southern California Tourism 2.98% 12.30x
Weather Information 1.28% 12.16x
Mexico Travel 0.30% 11.33x
European Museums, Restaurants & Events 1.67% 11.32x
Caribbean Vacation 3.10% 11.18x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female