Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 34.04% 21.84x
Travel Guide and Review Readers 32.58% 20.86x
Family Adventures Travelers 30.47% 20.19x
Vacation Planners 31.28% 19.79x
Travel Book Readers 26.55% 19.65x
Work Comes First Travelers 29.45% 19.53x
Work Hard, Play Hard Travelers 28.53% 19.29x
San Diego Activities Researchers 29.67% 19.12x
Vacation Rental Accommodation Researchers 25.59% 18.78x
Flight and Hotel Shoppers 30.84% 18.48x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.25x
Old Navy 0.01% 1.21x
Mens Wearhouse 0.01% 1.13x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is polynesia.com.

Website Composition Index
polynesia.com 1.09% 48.64x
hawaiimagazine.com 3.63% 45.42x
honolulumagazine.com 1.84% 41.78x
hawaii-guide.com 3.89% 34.47x
bigislandvideonews.com 1.58% 33.91x
hawaii.com 1.00% 33.19x
viator.com 1.13% 32.03x
thegardenisland.com 2.92% 31.72x
alaskaair.com 3.23% 31.11x
oregonstateparks.org 2.05% 25.92x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.82x
Southern California Cluster 0.33% 17.86x
San Francisco Tourism 0.71% 17.34x
National Parks 2.11% 16.74x
Southern California Tourism 1.87% 16.48x
Travel Adventure 13.34% 15.85x
Hawaii News 11.43% 15.74x
Weather Information 1.20% 15.15x
European Museums, Restaurants & Events 1.75% 15.14x
Scuba Diving 0.14% 14.24x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female