Explore the Hawaii Trip Planners Audience
Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hawaii Trip Planners audience.
INTERESTS
The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 27.43% | 21.48x |
| Family Adventures Travelers | 21.99% | 20.90x |
| Travel Researchers | 25.23% | 20.66x |
| Work Comes First Travelers | 20.48% | 20.56x |
| Travel Book Readers | 19.86% | 19.84x |
| San Diego Activities Researchers | 19.40% | 19.10x |
| Flight and Hotel Shoppers | 25.16% | 19.06x |
| Vacation Planners | 24.86% | 19.03x |
| Discount Flight Searchers | 22.10% | 18.36x |
| Work Hard, Play Hard Travelers | 21.21% | 18.33x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.37x |
| Old Navy | 0.02% | 1.28x |
| Carhartt | 0.11% | 1.15x |
| Journeys | 0.01% | 1.05x |
| Victoria's Secret | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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WEBSITES
The Hawaii Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii Trip Planners audience is honolulumagazine.com.
| Website | Composition | Index |
| honolulumagazine.com | 1.56% | 43.34x |
| thegardenisland.com | 3.18% | 39.42x |
| bigislandvideonews.com | 2.45% | 37.02x |
| hawaii.com | 1.76% | 34.78x |
| hawaii-guide.com | 4.12% | 33.35x |
| hawaiitribune-herald.com | 1.55% | 28.62x |
| mauinews.com | 1.97% | 28.15x |
| beatofhawaii.com | 2.60% | 27.64x |
| westhawaiitoday.com | 1.41% | 26.33x |
| currentresults.com | 1.92% | 24.91x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.03% | 19.65x |
| Southern California Cluster | 0.03% | 19.65x |
| Hawaii News | 8.76% | 17.67x |
| Travel Adventure | 5.03% | 16.69x |
| National Parks | 0.54% | 16.08x |
| European Museums, Restaurants & Events | 0.39% | 15.95x |
| Toronto Tourism | 0.45% | 15.82x |
| Southern California Tourism | 0.37% | 14.66x |
| Caribbean Vacation | 1.25% | 14.54x |
| Weather Information | 0.24% | 13.67x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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