Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 13.27% 17.96x
Travel Guide and Review Readers 17.72% 16.72x
Travel Book Readers 10.38% 16.71x
Luxury Second Home Owners 10.59% 15.68x
Luxury Hotel Guests 14.13% 15.66x
Work Comes First Travelers 7.01% 14.46x
Family Adventures Travelers 7.96% 14.12x
Costco Deal Blog Readers 7.79% 13.51x
Costa Rica Trip Planners 14.59% 13.37x
San Diego Activities Researchers 8.03% 13.37x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.72x
H&M 0.01% 1.71x
Gymboree 0.01% 1.60x
LOFT 0.02% 1.58x
Banana Republic 0.01% 1.52x
American Eagle Outfitters 0.01% 1.34x
Victoria's Secret 0.03% 1.33x
Buckle 0.02% 1.32x
Express 0.02% 1.25x
Chicos 0.01% 1.23x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is hawaiimagazine.com.

Website Composition Index
hawaiimagazine.com 4.97% 50.58x
honolulumagazine.com 3.53% 44.49x
bigislandvideonews.com 2.31% 42.41x
thegardenisland.com 4.14% 38.57x
hawaii.com 2.25% 34.41x
hawaii-guide.com 5.92% 33.94x
beatofhawaii.com 2.26% 30.31x
kitv.com 4.97% 30.04x
hawaiilife.com 1.20% 29.88x
hawaiitribune-herald.com 1.20% 29.00x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 10.36% 23.06x
Travel Adventure 5.19% 13.61x
European Museums, Restaurants & Events 0.09% 13.16x
Scuba Diving 0.07% 12.58x
Toronto Tourism 0.04% 10.84x
Caribbean Vacation 1.01% 10.00x
Southern California Tourism 0.11% 9.84x
Action Sports 0.16% 9.59x
Vegans & Animal Welfare 0.10% 9.20x
Canada Consumer Product Cluster 0.58% 9.13x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female