Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 22.06% 17.21x
Travel Book Readers 15.79% 16.60x
Travel Researchers 20.21% 14.62x
Family Adventures Travelers 13.46% 14.60x
Work Comes First Travelers 12.33% 14.34x
San Diego Activities Researchers 13.60% 14.17x
Costco Deal Blog Readers 13.11% 13.69x
Luxury Travel Researchers 13.18% 13.54x
Caribbean Destination Reopening Researchers 11.23% 13.16x
Vacation Planners 16.81% 13.10x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.77x
Eddie Bauer 0.01% 1.71x
White House Black Market 0.03% 1.67x
Banana Republic 0.02% 1.46x
Express 0.02% 1.45x
Chicos 0.02% 1.42x
Forever 21 0.01% 1.40x
Victoria's Secret 0.03% 1.37x
J. Crew 0.01% 1.32x
Buckle 0.02% 1.29x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is hawaiimagazine.com.

Website Composition Index
hawaiimagazine.com 4.54% 47.76x
honolulumagazine.com 3.19% 42.33x
bigislandvideonews.com 2.45% 37.45x
thegardenisland.com 4.68% 34.19x
beatofhawaii.com 2.47% 32.49x
hawaii-guide.com 8.17% 31.66x
hawaii.com 3.58% 31.15x
hawaiilife.com 1.25% 29.39x
mauinews.com 2.02% 27.44x
westhawaiitoday.com 1.19% 25.57x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 11.50% 18.68x
Travel Adventure 6.46% 13.16x
Canada Shopping - General Commerce 0.11% 12.61x
European Museums, Restaurants & Events 0.10% 12.29x
Toronto Tourism 0.09% 12.19x
National Parks 0.15% 10.56x
San Francisco Tourism 0.05% 9.90x
Caribbean Vacation 0.80% 9.87x
Colorado Snow 0.99% 9.68x
Weather Information 0.07% 9.43x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female