Explore the Hawaii Trip Planners Audience
Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Hawaii Trip Planners audience.
INTERESTS
The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 38.36% | 27.76x |
| Vacation Planners | 33.95% | 25.87x |
| Travel Guide and Review Readers | 34.57% | 25.68x |
| San Diego Activities Researchers | 31.64% | 24.53x |
| Travel Book Readers | 30.20% | 24.26x |
| Vacation Rental Accommodation Researchers | 30.03% | 23.95x |
| Home Custom Bedroom Decorators | 25.50% | 23.94x |
| Custom Home Lighting Shoppers | 25.50% | 23.91x |
| Discount Flight Searchers | 29.20% | 23.65x |
| Flight and Hotel Shoppers | 33.96% | 23.43x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 1.54x |
| Bonobos | 0.03% | 1.51x |
| REI | 0.01% | 1.49x |
| American Apparel | 0.03% | 1.42x |
| Eddie Bauer | 0.02% | 1.41x |
| Club Monaco | 0.01% | 1.40x |
| Tommy Bahama | 0.03% | 1.39x |
| White House Black Market | 0.09% | 1.36x |
| Lululemon | 0.04% | 1.36x |
| Chicos | 0.05% | 1.33x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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WEBSITES
The Hawaii Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii Trip Planners audience is polynesia.com.
| Website | Composition | Index |
| polynesia.com | 2.29% | 58.38x |
| hawaiimagazine.com | 5.58% | 48.06x |
| viator.com | 3.10% | 47.33x |
| hawaii-guide.com | 4.26% | 46.29x |
| honolulumagazine.com | 2.76% | 42.28x |
| hyatt.com | 4.61% | 41.41x |
| apassionandapassport.com | 1.46% | 39.83x |
| alaskaair.com | 6.37% | 39.76x |
| vacationidea.com | 1.20% | 37.14x |
| journeyera.com | 1.34% | 34.77x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.
| Content Affinity | Composition | Index |
| Hawaii News | 11.75% | 19.13x |
| San Francisco Tourism | 1.61% | 17.99x |
| Southern California Cluster | 0.83% | 16.83x |
| Travel Adventure | 14.59% | 16.27x |
| National Parks | 3.19% | 15.84x |
| Caribbean Vacation | 3.34% | 14.87x |
| Weather Information | 1.62% | 14.74x |
| Mexico Travel | 0.45% | 14.64x |
| Southern California Tourism | 3.95% | 14.37x |
| European Museums, Restaurants & Events | 2.19% | 13.76x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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