Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 23.27% 17.90x
Travel Book Readers 17.08% 17.03x
Family Adventures Travelers 17.62% 16.59x
Work Comes First Travelers 16.56% 16.52x
Travel Researchers 21.63% 16.19x
San Diego Activities Researchers 16.03% 15.70x
Vacation Planners 19.58% 15.00x
Flight and Hotel Shoppers 20.03% 14.99x
Work Hard, Play Hard Travelers 16.69% 14.57x
Luxury Travel Researchers 15.41% 14.43x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.10x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is hawaiimagazine.com.

Website Composition Index
hawaiimagazine.com 2.84% 46.21x
honolulumagazine.com 2.25% 39.80x
bigislandvideonews.com 2.34% 37.15x
thegardenisland.com 3.29% 36.52x
hawaii.com 2.53% 30.17x
hawaii-guide.com 6.16% 29.77x
beatofhawaii.com 2.35% 28.70x
hawaiitribune-herald.com 1.30% 26.98x
mauinews.com 1.89% 26.06x
hawaiilife.com 1.08% 25.22x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 10.18% 18.17x
European Museums, Restaurants & Events 0.28% 16.24x
Travel Adventure 5.14% 14.79x
Toronto Tourism 0.29% 14.76x
National Parks 0.38% 14.19x
San Francisco Tourism 0.08% 14.16x
Caribbean Vacation 0.80% 13.12x
Southern California Tourism 0.23% 12.31x
Canada Shopping - General Commerce 0.41% 11.60x
Higher-End Fashion Brands 0.02% 11.40x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female