Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 0.13% 17.38x
Travel Reward Points Enthusiasts 29.93% 16.84x
Sightseeing Travelers 35.51% 16.60x
Vacation Rental Accommodation Researchers 28.13% 16.55x
California Trip Planners 37.10% 16.20x
Restaurant Researchers 27.09% 16.13x
Costa Rica Trip Planners 34.49% 16.12x
Luxury Travel Researchers 22.74% 16.10x
San Diego Trip Planners 37.82% 15.47x
Travel Researchers 59.30% 15.45x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.34x
Joe's Jeans 0.01% 2.18x
Free People 0.03% 1.82x
Patagonia 0.01% 1.78x
REI 0.02% 1.67x
Columbia 0.01% 1.64x
Tommy Bahama 0.03% 1.59x
Chicos 0.06% 1.48x
The North Face 0.02% 1.33x
Kate Spade 0.02% 1.26x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is prideofmaui.com.

Website Composition Index
prideofmaui.com 3.70% 100.97x
hiltonwaikoloavillage.com 0.16% 97.51x
hiltonhawaiianvillage.com 0.15% 95.99x
bluehawaiian.com 0.24% 94.59x
hawaiianbeachrentals.com 1.10% 90.52x
westinprinceville.com 0.39% 90.47x
royal-hawaiian.com 0.34% 90.14x
moana-surfrider.com 0.49% 79.05x
westinmaui.com 0.84% 77.90x
frolichawaii.com 0.18% 75.45x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 14.84% 19.79x
San Francisco Tourism 3.96% 16.51x
Caribbean Vacation 4.22% 16.35x
Travel Adventure 25.17% 16.12x
National Parks 5.01% 15.02x
Weather Information 2.55% 14.66x
Southern California Cluster 2.54% 13.95x
European Museums, Restaurants & Events 4.58% 13.40x
Mexico Travel 1.34% 13.34x
Washington D.C. Hotels 0.05% 12.95x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999