Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 1.5 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 21.84% 49.06x
Work Comes First Travelers 3.86% 42.12x
Family Adventures Travelers 5.10% 38.29x
Vacation Planners 30.99% 38.05x
Luxury Second Home Owners 11.62% 37.82x
Sightseeing Travelers 25.87% 37.11x
Egypt Trip Planners 19.57% 36.82x
Luxury Boutique Hotel Researchers 33.56% 36.40x
Travel Researchers 20.80% 35.31x
Travel Guide and Review Readers 19.07% 34.72x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.17x
Maurices 0.01% 1.07x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is to-hawaii.com.

Website Composition Index
to-hawaii.com 1.86% 89.60x
hawaiilife.com 1.91% 87.60x
flashpackingamerica.com 2.32% 79.90x
mauinews.com 2.34% 74.12x
best-of-oahu.com 1.13% 71.70x
hawaiimagazine.com 4.34% 71.67x
bigislandvideonews.com 2.85% 70.66x
honolulumagazine.com 3.14% 67.02x
thegardenisland.com 3.54% 66.46x
hawaii-guide.com 5.68% 65.76x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 15.95% 44.37x
Caribbean Vacation 1.49% 26.79x
Scuba Diving 0.09% 25.95x
Southern California Tourism 0.25% 25.85x
Smart Travel 0.90% 23.27x
Vegans & Animal Welfare 0.11% 20.32x
Travel Adventure 4.43% 18.83x
Action Sports 0.12% 16.96x
Los Angeles Cluster 0.11% 16.56x
European Museums, Restaurants & Events 0.12% 15.97x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female