Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 27.43% 21.48x
Family Adventures Travelers 21.99% 20.90x
Travel Researchers 25.23% 20.66x
Work Comes First Travelers 20.48% 20.56x
Travel Book Readers 19.86% 19.84x
San Diego Activities Researchers 19.40% 19.10x
Flight and Hotel Shoppers 25.16% 19.06x
Vacation Planners 24.86% 19.03x
Discount Flight Searchers 22.10% 18.36x
Work Hard, Play Hard Travelers 21.21% 18.33x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.37x
Old Navy 0.02% 1.28x
Carhartt 0.11% 1.15x
Journeys 0.01% 1.05x
Victoria's Secret 0.01% 0.79x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is honolulumagazine.com.

Website Composition Index
honolulumagazine.com 1.56% 43.34x
thegardenisland.com 3.18% 39.42x
bigislandvideonews.com 2.45% 37.02x
hawaii.com 1.76% 34.78x
hawaii-guide.com 4.12% 33.35x
hawaiitribune-herald.com 1.55% 28.62x
mauinews.com 1.97% 28.15x
beatofhawaii.com 2.60% 27.64x
westhawaiitoday.com 1.41% 26.33x
currentresults.com 1.92% 24.91x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.03% 19.65x
Southern California Cluster 0.03% 19.65x
Hawaii News 8.76% 17.67x
Travel Adventure 5.03% 16.69x
National Parks 0.54% 16.08x
European Museums, Restaurants & Events 0.39% 15.95x
Toronto Tourism 0.45% 15.82x
Southern California Tourism 0.37% 14.66x
Caribbean Vacation 1.25% 14.54x
Weather Information 0.24% 13.67x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female