Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 1.1 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Vacation Planners.

Interest Composition Index
Vacation Planners 28.25% 43.10x
Luxury Hotel Guests 31.71% 40.41x
Sightseeing Travelers 25.40% 38.64x
Travel Researchers 20.73% 37.74x
Luxury Travel Researchers 21.17% 35.84x
Work Comes First Travelers 8.71% 32.70x
Family Adventures Travelers 11.60% 32.34x
Luxury Second Home Owners 19.21% 32.17x
Travel Guide and Review Readers 26.08% 30.04x
Travel Book Readers 10.71% 27.36x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 2.76x
Lululemon 0.02% 2.18x
Urban Outfitters 0.02% 1.70x
LOFT 0.01% 1.56x
White House Black Market 0.01% 1.32x
Maurices 0.03% 1.27x
Talbots 0.01% 1.21x
Buckle 0.01% 1.17x
Chicos 0.01% 1.14x
H&M 0.01% 1.11x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is to-hawaii.com.

Website Composition Index
to-hawaii.com 2.77% 98.02x
hawaiilife.com 2.80% 94.23x
best-of-oahu.com 1.40% 84.79x
westhawaiitoday.com 1.78% 84.52x
bigislandvideonews.com 2.96% 83.15x
flashpackingamerica.com 2.90% 80.56x
kitv.com 7.62% 78.53x
hawaiitribune-herald.com 2.13% 76.70x
hawaiimagazine.com 5.80% 76.48x
mauinews.com 3.17% 76.16x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 18.36% 47.04x
European Museums, Restaurants & Events 0.19% 28.36x
Caribbean Vacation 2.11% 26.54x
Smart Travel 1.22% 21.85x
Southern California Tourism 0.22% 21.34x
Scuba Diving 0.09% 19.37x
Canada Shopping - Kitchenware 0.20% 18.13x
Travel Adventure 5.80% 17.62x
National Parks 0.11% 16.28x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 15.77x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female