Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 4.3 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 39.50% 26.80x
Vacation Planners 36.01% 24.52x
Travel Guide and Review Readers 35.49% 24.51x
San Diego Activities Researchers 32.50% 23.68x
Travel Book Readers 30.87% 23.02x
Vacation Rental Accommodation Researchers 31.40% 22.99x
Home Custom Bedroom Decorators 27.33% 22.97x
Custom Home Lighting Shoppers 27.32% 22.96x
Flight and Hotel Shoppers 34.85% 22.74x
Discount Flight Searchers 30.50% 22.48x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.91x
Bonobos 0.12% 1.66x
REI 0.02% 1.55x
Patagonia 0.01% 1.49x
Supreme 0.01% 1.49x
Jos A. Bank Clothiers 0.35% 1.43x
White House Black Market 0.42% 1.41x
Columbia 0.02% 1.36x
The North Face 0.03% 1.35x
Tommy Bahama 0.04% 1.34x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is polynesia.com.

Website Composition Index
polynesia.com 2.19% 47.23x
hawaiimagazine.com 5.41% 43.80x
adventureinhawaii.com 1.00% 43.39x
bigislandvideonews.com 1.04% 41.87x
hawaii-guide.com 4.07% 40.85x
honolulumagazine.com 2.85% 40.38x
viator.com 3.33% 35.83x
thegardenisland.com 2.49% 34.47x
alaskaair.com 7.22% 31.73x
mcmenamins.com 1.27% 30.40x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 12.24% 17.65x
San Francisco Tourism 1.98% 16.27x
Southern California Cluster 1.05% 15.29x
Travel Adventure 16.49% 14.63x
National Parks 3.64% 14.16x
Caribbean Vacation 3.62% 13.76x
Weather Information 1.78% 13.46x
Mexico Travel 0.54% 13.12x
Southern California Tourism 4.48% 12.71x
European Museums, Restaurants & Events 2.56% 12.52x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female