Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 23.83% 15.89x
Travel Book Readers 16.84% 15.01x
Travel Researchers 21.34% 14.02x
Family Adventures Travelers 16.25% 13.89x
Work Comes First Travelers 15.21% 13.85x
San Diego Activities Researchers 15.05% 13.58x
Luxury Travel Researchers 15.54% 12.93x
Vacation Planners 19.27% 12.87x
Costco Deal Blog Readers 14.50% 12.55x
Work Hard, Play Hard Travelers 15.58% 12.21x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.87x
Gap 0.01% 1.34x
Old Navy 0.03% 1.28x
White House Black Market 0.02% 1.20x
Carhartt 0.17% 1.18x
Victoria's Secret 0.02% 1.18x
Journeys 0.02% 1.16x
LOFT 0.01% 1.15x
American Eagle Outfitters 0.01% 1.14x
Dressbarn 0.01% 1.14x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is hawaiimagazine.com.

Website Composition Index
hawaiimagazine.com 4.44% 44.62x
honolulumagazine.com 2.94% 39.82x
bigislandvideonews.com 2.03% 36.77x
thegardenisland.com 4.39% 32.29x
beatofhawaii.com 2.47% 29.66x
hawaii-guide.com 8.22% 29.26x
hawaii.com 3.71% 28.17x
hawaiilife.com 1.23% 26.68x
mauinews.com 2.04% 25.83x
journeyera.com 1.02% 24.62x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 12.01% 18.59x
European Museums, Restaurants & Events 0.18% 13.41x
Travel Adventure 6.86% 13.21x
Toronto Tourism 0.18% 12.91x
National Parks 0.27% 11.78x
Holistic Medicine 0.03% 11.71x
Mid-Atlantic Beaches 0.06% 11.46x
Weather Information 0.10% 11.22x
Caribbean Vacation 0.59% 10.90x
Southern California Tourism 0.19% 10.89x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female