Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 39.53% 40.66x
Travel Guide and Review Readers 35.24% 35.59x
Vacation Planners 34.87% 35.56x
San Diego Activities Researchers 29.11% 34.94x
Travel Book Readers 29.23% 34.60x
California Trip Planners 32.18% 33.72x
Home Custom Bedroom Decorators 25.88% 33.25x
Flight and Hotel Shoppers 34.53% 33.20x
Custom Home Lighting Shoppers 25.96% 33.07x
Tahoe Skiers and Snowboarders 28.62% 32.90x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.64x
REI 0.03% 1.63x
Bonobos 0.09% 1.58x
Saint Laurent Paris 0.01% 1.50x
Uniqlo 0.03% 1.43x
Club Monaco 0.02% 1.43x
Armani 0.06% 1.38x
Jos A. Bank Clothiers 0.40% 1.36x
Free People 0.03% 1.34x
Madewell 0.04% 1.32x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is prideofmaui.com.

Website Composition Index
prideofmaui.com 2.61% 105.38x
hawaiianbeachrentals.com 1.53% 84.85x
hawaiidiscount.com 1.06% 74.84x
polynesia.com 3.42% 66.93x
adventureinhawaii.com 1.76% 65.53x
hawaiilife.com 1.32% 63.10x
bigislandvideonews.com 2.05% 61.98x
hawaiimagazine.com 8.14% 61.96x
hawaii-guide.com 6.69% 60.58x
honolulumagazine.com 4.50% 58.44x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 17.60% 24.72x
San Francisco Tourism 3.42% 22.51x
Southern California Cluster 1.88% 20.52x
Travel Adventure 24.15% 18.91x
National Parks 5.14% 18.55x
Caribbean Vacation 4.83% 18.47x
Mexico Travel 0.93% 18.05x
Weather Information 2.65% 17.84x
European Museums, Restaurants & Events 3.96% 17.17x
South Carolina Travel 0.35% 16.97x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female