Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 38.36% 27.76x
Vacation Planners 33.95% 25.87x
Travel Guide and Review Readers 34.57% 25.68x
San Diego Activities Researchers 31.64% 24.53x
Travel Book Readers 30.20% 24.26x
Vacation Rental Accommodation Researchers 30.03% 23.95x
Home Custom Bedroom Decorators 25.50% 23.94x
Custom Home Lighting Shoppers 25.50% 23.91x
Discount Flight Searchers 29.20% 23.65x
Flight and Hotel Shoppers 33.96% 23.43x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Madewell.

Location Composition Index
Madewell 0.01% 1.54x
Bonobos 0.03% 1.51x
REI 0.01% 1.49x
American Apparel 0.03% 1.42x
Eddie Bauer 0.02% 1.41x
Club Monaco 0.01% 1.40x
Tommy Bahama 0.03% 1.39x
White House Black Market 0.09% 1.36x
Lululemon 0.04% 1.36x
Chicos 0.05% 1.33x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is polynesia.com.

Website Composition Index
polynesia.com 2.29% 58.38x
hawaiimagazine.com 5.58% 48.06x
viator.com 3.10% 47.33x
hawaii-guide.com 4.26% 46.29x
honolulumagazine.com 2.76% 42.28x
hyatt.com 4.61% 41.41x
apassionandapassport.com 1.46% 39.83x
alaskaair.com 6.37% 39.76x
vacationidea.com 1.20% 37.14x
journeyera.com 1.34% 34.77x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 11.75% 19.13x
San Francisco Tourism 1.61% 17.99x
Southern California Cluster 0.83% 16.83x
Travel Adventure 14.59% 16.27x
National Parks 3.19% 15.84x
Caribbean Vacation 3.34% 14.87x
Weather Information 1.62% 14.74x
Mexico Travel 0.45% 14.64x
Southern California Tourism 3.95% 14.37x
European Museums, Restaurants & Events 2.19% 13.76x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female