Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 30.48% 16.44x
Travel Researchers 29.91% 16.31x
Family Adventures Travelers 26.79% 15.62x
Work Comes First Travelers 25.17% 15.35x
Travel Book Readers 22.82% 15.27x
Vacation Planners 27.51% 15.10x
San Diego Activities Researchers 23.73% 15.04x
Work Hard, Play Hard Travelers 25.04% 14.56x
Flight and Hotel Shoppers 28.14% 14.49x
Vacation Rental Accommodation Researchers 21.08% 14.25x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.42x
Chicos 0.01% 1.26x
Carhartt 0.15% 1.23x
Old Navy 0.02% 1.17x
Victoria's Secret 0.01% 1.10x
Maurices 0.01% 1.07x
The Childrens Place 0.01% 1.04x
Journeys 0.01% 1.02x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is hawaiimagazine.com.

Website Composition Index
hawaiimagazine.com 1.93% 37.94x
hawaii-guide.com 2.87% 28.80x
bigislandvideonews.com 2.09% 27.98x
thegardenisland.com 2.92% 27.09x
mauinow.com 1.69% 26.17x
oregonstateparks.org 1.13% 25.00x
hawaii.com 1.58% 24.07x
beatofhawaii.com 1.99% 20.89x
hawaiitribune-herald.com 1.39% 20.80x
traveloregon.com 1.21% 20.59x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.14% 18.64x
National Parks 1.26% 13.63x
Scuba Diving 0.07% 13.59x
Weather Information 0.77% 13.09x
Travel Adventure 9.45% 13.08x
San Francisco Tourism 0.29% 12.89x
Colorado Snow 1.25% 12.65x
Hawaii News 9.97% 12.32x
Southern California Tourism 0.76% 12.21x
European Museums, Restaurants & Events 0.96% 12.06x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female