Explore the Hawaii Trip Planners Audience
Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii Trip Planners audience.
INTERESTS
The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii Trip Planners audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 28.25% | 43.10x |
| Luxury Hotel Guests | 31.71% | 40.41x |
| Sightseeing Travelers | 25.40% | 38.64x |
| Travel Researchers | 20.73% | 37.74x |
| Luxury Travel Researchers | 21.17% | 35.84x |
| Work Comes First Travelers | 8.71% | 32.70x |
| Family Adventures Travelers | 11.60% | 32.34x |
| Luxury Second Home Owners | 19.21% | 32.17x |
| Travel Guide and Review Readers | 26.08% | 30.04x |
| Travel Book Readers | 10.71% | 27.36x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.01% | 2.76x |
| Lululemon | 0.02% | 2.18x |
| Urban Outfitters | 0.02% | 1.70x |
| LOFT | 0.01% | 1.56x |
| White House Black Market | 0.01% | 1.32x |
| Maurices | 0.03% | 1.27x |
| Talbots | 0.01% | 1.21x |
| Buckle | 0.01% | 1.17x |
| Chicos | 0.01% | 1.14x |
| H&M | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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WEBSITES
The Hawaii Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii Trip Planners audience is to-hawaii.com.
| Website | Composition | Index |
| to-hawaii.com | 2.77% | 98.02x |
| hawaiilife.com | 2.80% | 94.23x |
| best-of-oahu.com | 1.40% | 84.79x |
| westhawaiitoday.com | 1.78% | 84.52x |
| bigislandvideonews.com | 2.96% | 83.15x |
| flashpackingamerica.com | 2.90% | 80.56x |
| kitv.com | 7.62% | 78.53x |
| hawaiitribune-herald.com | 2.13% | 76.70x |
| hawaiimagazine.com | 5.80% | 76.48x |
| mauinews.com | 3.17% | 76.16x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.
| Content Affinity | Composition | Index |
| Hawaii News | 18.36% | 47.04x |
| European Museums, Restaurants & Events | 0.19% | 28.36x |
| Caribbean Vacation | 2.11% | 26.54x |
| Smart Travel | 1.22% | 21.85x |
| Southern California Tourism | 0.22% | 21.34x |
| Scuba Diving | 0.09% | 19.37x |
| Canada Shopping - Kitchenware | 0.20% | 18.13x |
| Travel Adventure | 5.80% | 17.62x |
| National Parks | 0.11% | 16.28x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 15.77x |
Composition Percentage:
The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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