HAWAII TRIP PLANNERS

Audience Size: 3.5 Million Devices

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Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Book Readers.

Interest	Composition	Index
Travel Book Readers	0.13%	17.38x
Travel Reward Points Enthusiasts	29.93%	16.84x
Sightseeing Travelers	35.51%	16.60x
Vacation Rental Accommodation Researchers	28.13%	16.55x
California Trip Planners	37.10%	16.20x
Restaurant Researchers	27.09%	16.13x
Costa Rica Trip Planners	34.49%	16.12x
Luxury Travel Researchers	22.74%	16.10x
San Diego Trip Planners	37.82%	15.47x
Travel Researchers	59.30%	15.45x

Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.

Index: A comparison of the Hawaii Trip Planners audience to the internet population.

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	2.34x
Joe's Jeans	0.01%	2.18x
Free People	0.03%	1.82x
Patagonia	0.01%	1.78x
REI	0.02%	1.67x
Columbia	0.01%	1.64x
Tommy Bahama	0.03%	1.59x
Chicos	0.06%	1.48x
The North Face	0.02%	1.33x
Kate Spade	0.02%	1.26x

Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.

Index: A comparison of the Hawaii Trip Planners audience to the internet population.

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is prideofmaui.com.

Website	Composition	Index
prideofmaui.com	3.70%	100.97x
hiltonwaikoloavillage.com	0.16%	97.51x
hiltonhawaiianvillage.com	0.15%	95.99x
bluehawaiian.com	0.24%	94.59x
hawaiianbeachrentals.com	1.10%	90.52x
westinprinceville.com	0.39%	90.47x
royal-hawaiian.com	0.34%	90.14x
moana-surfrider.com	0.49%	79.05x
westinmaui.com	0.84%	77.90x
frolichawaii.com	0.18%	75.45x

Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.

Index: A comparison of the Hawaii Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity	Composition	Index
Hawaii News	14.84%	19.79x
San Francisco Tourism	3.96%	16.51x
Caribbean Vacation	4.22%	16.35x
Travel Adventure	25.17%	16.12x
National Parks	5.01%	15.02x
Weather Information	2.55%	14.66x
Southern California Cluster	2.54%	13.95x
European Museums, Restaurants & Events	4.58%	13.40x
Mexico Travel	1.34%	13.34x
Washington D.C. Hotels	0.05%	12.95x

Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Hawaii Trip Planners audience to the internet population.

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999