Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 21.19% 18.17x
Travel Book Readers 30.09% 18.12x
Vacation Rental Accommodation Researchers 28.22% 17.49x
Travel Reward Points Enthusiasts 28.61% 17.48x
Sightseeing Travelers 34.54% 17.08x
California Trip Planners 36.13% 17.00x
Luxury Travel Researchers 23.45% 16.97x
Restaurant Researchers 26.35% 16.90x
San Diego Trip Planners 35.74% 16.36x
Costa Rica Trip Planners 33.77% 16.33x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.07x
Patagonia 0.01% 1.77x
Madewell 0.02% 1.51x
Tommy Bahama 0.04% 1.46x
The North Face 0.03% 1.46x
Columbia 0.01% 1.42x
Michael Kors 0.02% 1.38x
REI 0.02% 1.38x
Joe's Jeans 0.01% 1.30x
Hugo Boss 0.02% 1.27x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is prideofmaui.com.

Website Composition Index
prideofmaui.com 3.41% 95.65x
hawaiianbeachrentals.com 1.12% 83.80x
polynesia.com 2.57% 68.41x
seehawaiilive.com 1.12% 66.62x
adventureinhawaii.com 1.50% 60.81x
hawaiimagazine.com 3.63% 60.33x
hawaii-guide.com 5.11% 59.32x
hawaiidiscount.com 1.39% 58.01x
honolulumagazine.com 3.22% 55.68x
thegardenisland.com 1.98% 52.71x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 14.62% 20.06x
San Francisco Tourism 3.88% 16.96x
Travel Adventure 24.80% 16.09x
National Parks 5.01% 15.67x
Caribbean Vacation 4.33% 15.47x
Weather Information 2.63% 14.75x
Southern California Cluster 2.42% 14.51x
Mexico Travel 1.26% 13.90x
European Museums, Restaurants & Events 4.54% 13.72x
South Carolina Travel 0.52% 12.43x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female