Dstillery Audiences

HAWAII TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Hawaii Trip Planners Audience

Below you'll find more information about the Hawaii Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Hawaii Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 30.74% 20.56x
Travel Guide and Review Readers 30.82% 19.95x
Family Adventures Travelers 27.84% 19.49x
Vacation Planners 27.35% 19.27x
Work Comes First Travelers 26.16% 19.04x
Flight and Hotel Shoppers 26.82% 18.57x
San Diego Activities Researchers 26.37% 18.27x
Work Hard, Play Hard Travelers 25.68% 18.21x
Travel Book Readers 25.54% 18.15x
Vacation Rental Accommodation Researchers 23.21% 17.66x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Interest attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii Trip Planners audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.73x
Chicos 0.01% 1.58x
Maurices 0.02% 1.43x
Carhartt 0.15% 1.23x
Mens Wearhouse 0.01% 1.18x
Old Navy 0.01% 1.05x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Location attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii Trip Planners audience is hawaiimagazine.com.

Website Composition Index
hawaiimagazine.com 2.60% 45.55x
honolulumagazine.com 1.33% 42.60x
hawaii-guide.com 3.27% 34.26x
bigislandvideonews.com 1.94% 32.67x
thegardenisland.com 2.90% 31.67x
alaskaair.com 1.86% 30.73x
mauinow.com 2.08% 29.55x
oregonstateparks.org 1.59% 27.92x
hawaii.com 1.44% 26.89x
alltrails.com 1.69% 25.59x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Web attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii Trip Planners audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.18% 18.19x
Scuba Diving 0.11% 16.19x
San Francisco Tourism 0.43% 16.14x
National Parks 1.56% 16.04x
Travel Adventure 10.79% 15.38x
Southern California Tourism 1.00% 15.27x
Colorado Snow 1.58% 15.14x
European Museums, Restaurants & Events 1.28% 15.10x
Hawaii News 10.69% 14.99x
Custom T-Shirts 0.03% 14.94x
Composition Percentage: The overlap percentage between the Hawaii Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Hawaii Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female