Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 39.69% 29.27x
Laptop Researchers 36.44% 27.26x
IT Decision Makers 33.84% 26.59x
Camera Review Readers 31.57% 26.45x
Mobile Phone Comparison Shoppers 36.21% 26.16x
Apple Fans 35.38% 25.38x
HDTV Researchers 43.43% 25.20x
Android Fans 31.94% 24.07x
Virtual Reality Enthusiasts 37.94% 23.92x
iPhone Users 32.37% 23.67x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.68x
Chicos 0.01% 1.44x
White House Black Market 0.01% 1.43x
Gap 0.01% 1.41x
Maurices 0.02% 1.30x
Buckle 0.01% 1.17x
Express 0.01% 1.08x
Carhartt 0.14% 1.07x
Old Navy 0.02% 1.05x
The Childrens Place 0.01% 0.98x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is themasterswitch.com.

Website Composition Index
themasterswitch.com 1.71% 45.68x
amd.com 1.80% 41.98x
audiogon.com 1.76% 41.36x
hometheaterreview.com 2.05% 39.05x
mobilesyrup.com 1.52% 38.78x
leagueoflegends.com 1.11% 37.03x
usaudiomart.com 1.23% 36.46x
activision.com 1.01% 35.70x
overclock.net 2.56% 34.92x
oneplus.com 1.19% 34.63x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is Robotics.

Content Affinity Composition Index
Robotics 0.32% 20.05x
High-End Audio 5.22% 16.90x
Bags & Luggage 1.34% 16.52x
Men's Dress Shirt Shopping 0.24% 16.48x
Professional Audio Visual 0.13% 16.03x
Phone & Computer Game Downloaders 0.39% 15.04x
Drawing & Animation 0.03% 14.54x
Gadgets 0.04% 14.07x
Electrical Engineering 0.83% 13.95x
Marijuana 0.17% 13.93x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male