Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 44.21% 52.59x
IT Decision Makers 38.85% 49.00x
Mobile Phone Comparison Shoppers 37.63% 48.81x
Laptop Researchers 39.16% 47.74x
Camera Review Readers 36.78% 47.23x
Android Fans 35.61% 46.00x
Apple Fans 38.21% 45.08x
Home Theater Enthusiasts 34.68% 43.75x
Tech News Enthusiasts 31.00% 43.05x
Virtual Reality Enthusiasts 34.57% 41.81x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.90x
Intermix 0.01% 1.59x
Bonobos 0.08% 1.56x
Levi Strauss 0.01% 1.45x
Topshop 0.01% 1.41x
Mens Wearhouse 0.61% 1.33x
Urban Outfitters 0.06% 1.33x
Jos A. Bank Clothiers 0.37% 1.31x
Uniqlo 0.02% 1.30x
The North Face 0.03% 1.29x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is stereophile.com.

Website Composition Index
stereophile.com 1.26% 85.58x
themasterswitch.com 3.38% 83.58x
audioadvisor.com 1.15% 80.25x
soundandvision.com 1.27% 77.88x
hometheaterreview.com 2.77% 71.21x
polkaudio.com 1.29% 65.81x
musicdirect.com 2.30% 63.22x
legitreviews.com 1.01% 62.23x
audiogon.com 3.71% 61.20x
accessories4less.com 1.32% 60.48x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 11.34% 25.13x
Sports - Skiing, Snowboarding 0.04% 23.22x
Robotics 2.56% 22.68x
Handyman Tools 0.05% 22.59x
Men's Dress Shirt Shopping 2.38% 22.36x
Bags & Luggage 3.86% 22.13x
Watches & Jewelry 0.03% 21.35x
Content Streamers & Downloaders 0.14% 20.26x
Gadgets 0.84% 19.79x
Professional Audio Visual 0.98% 19.45x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male