Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 47.55% 35.90x
Laptop Researchers 39.14% 34.42x
IT Decision Makers 41.92% 33.67x
Camera Review Readers 39.37% 33.21x
Mobile Phone Comparison Shoppers 41.51% 33.15x
Android Fans 38.11% 31.58x
Virtual Reality Enthusiasts 36.65% 31.07x
Apple Fans 41.79% 30.41x
HDTV Researchers 51.43% 30.08x
Tech News Enthusiasts 34.66% 29.61x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.18x
REI 0.03% 1.68x
Supreme 0.02% 1.63x
Bonobos 0.13% 1.63x
Topshop 0.03% 1.56x
Club Monaco 0.02% 1.43x
Jos A. Bank Clothiers 0.43% 1.41x
Mens Wearhouse 0.68% 1.33x
American Apparel 0.05% 1.26x
White House Black Market 0.39% 1.25x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is themasterswitch.com.

Website Composition Index
themasterswitch.com 2.52% 59.67x
audioadvisor.com 1.10% 55.97x
hometheaterreview.com 2.15% 52.11x
stereophile.com 1.40% 50.10x
musicdirect.com 2.11% 45.20x
soundandvision.com 1.54% 44.09x
accessories4less.com 1.20% 43.48x
audiogon.com 3.43% 43.41x
soundonsound.com 1.98% 42.39x
svsound.com 1.19% 41.26x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 10.68% 21.16x
Sports - Skiing, Snowboarding 0.04% 20.83x
Robotics 2.43% 19.92x
Men's Dress Shirt Shopping 1.97% 19.02x
Bags & Luggage 3.58% 19.02x
Watches & Jewelry 0.02% 18.42x
Handyman Tools 0.04% 18.37x
Content Streamers & Downloaders 0.11% 17.95x
Environmentally Friendly Cars 0.13% 17.50x
Gadgets 0.74% 17.47x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male