Explore the Headphone Shoppers Audience
Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Headphone Shoppers audience.
INTERESTS
The Headphone Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.
| Interest | Composition | Index |
| High End TV Shoppers | 47.55% | 35.90x |
| Laptop Researchers | 39.14% | 34.42x |
| IT Decision Makers | 41.92% | 33.67x |
| Camera Review Readers | 39.37% | 33.21x |
| Mobile Phone Comparison Shoppers | 41.51% | 33.15x |
| Android Fans | 38.11% | 31.58x |
| Virtual Reality Enthusiasts | 36.65% | 31.07x |
| Apple Fans | 41.79% | 30.41x |
| HDTV Researchers | 51.43% | 30.08x |
| Tech News Enthusiasts | 34.66% | 29.61x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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APPAREL RETAILERS
The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.18x |
| REI | 0.03% | 1.68x |
| Supreme | 0.02% | 1.63x |
| Bonobos | 0.13% | 1.63x |
| Topshop | 0.03% | 1.56x |
| Club Monaco | 0.02% | 1.43x |
| Jos A. Bank Clothiers | 0.43% | 1.41x |
| Mens Wearhouse | 0.68% | 1.33x |
| American Apparel | 0.05% | 1.26x |
| White House Black Market | 0.39% | 1.25x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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WEBSITES
The Headphone Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Headphone Shoppers audience is themasterswitch.com.
| Website | Composition | Index |
| themasterswitch.com | 2.52% | 59.67x |
| audioadvisor.com | 1.10% | 55.97x |
| hometheaterreview.com | 2.15% | 52.11x |
| stereophile.com | 1.40% | 50.10x |
| musicdirect.com | 2.11% | 45.20x |
| soundandvision.com | 1.54% | 44.09x |
| accessories4less.com | 1.20% | 43.48x |
| audiogon.com | 3.43% | 43.41x |
| soundonsound.com | 1.98% | 42.39x |
| svsound.com | 1.19% | 41.26x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.
| Content Affinity | Composition | Index |
| High-End Audio | 10.68% | 21.16x |
| Sports - Skiing, Snowboarding | 0.04% | 20.83x |
| Robotics | 2.43% | 19.92x |
| Men's Dress Shirt Shopping | 1.97% | 19.02x |
| Bags & Luggage | 3.58% | 19.02x |
| Watches & Jewelry | 0.02% | 18.42x |
| Handyman Tools | 0.04% | 18.37x |
| Content Streamers & Downloaders | 0.11% | 17.95x |
| Environmentally Friendly Cars | 0.13% | 17.50x |
| Gadgets | 0.74% | 17.47x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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DEMOGRAPHICS
The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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