Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 686.7 Thousand Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 686.7 thousand unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 36.00% 65.11x
IT Decision Makers 30.71% 59.61x
Mobile Phone Comparison Shoppers 31.48% 58.76x
HDTV Researchers 38.97% 58.43x
Laptop Researchers 36.00% 56.83x
Camera Review Readers 26.32% 56.76x
Android Fans 28.26% 53.17x
Apple Fans 29.81% 52.92x
Virtual Reality Enthusiasts 32.90% 51.52x
Tech News Enthusiasts 22.84% 50.75x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.88x
Carhartt 0.10% 1.84x
Old Navy 0.01% 1.71x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is amd.com.

Website Composition Index
amd.com 1.22% 42.97x
themasterswitch.com 2.03% 42.39x
hometheaterreview.com 1.40% 41.06x
audiogon.com 2.05% 35.74x
sweetwater.com 3.56% 34.35x
usaudiomart.com 1.37% 34.01x
dell.com 1.75% 31.34x
wareable.com 1.17% 31.16x
easeus.com 1.60% 31.06x
soundandvision.com 2.60% 30.42x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 5.03% 26.79x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.06% 24.80x
Robotics 0.18% 22.71x
Studio & Franchise Video Game Players 2.71% 21.89x
Private Aviation 1.42% 20.15x
Technology News 20.26% 19.69x
Professional Audio Visual 0.07% 19.40x
Build Your Own Computer Enthusiasts 15.23% 18.48x
Recreational Motor Sport Enthusiasts 1.55% 18.14x
Australia & New Zealand Media 1.55% 18.14x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male