Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 36.85% 29.22x
IT Decision Makers 30.80% 26.35x
Mobile Phone Comparison Shoppers 32.06% 26.23x
Camera Review Readers 29.01% 25.93x
HDTV Researchers 38.52% 25.62x
Laptop Researchers 31.94% 24.90x
Android Fans 28.30% 24.24x
Apple Fans 31.63% 24.24x
Tech News Enthusiasts 24.09% 22.93x
Virtual Reality Enthusiasts 32.05% 21.56x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.67x
Michael Kors 0.01% 1.37x
White House Black Market 0.02% 1.36x
J. Crew 0.01% 1.33x
Gap 0.02% 1.30x
H&M 0.01% 1.28x
Banana Republic 0.02% 1.27x
American Eagle Outfitters 0.02% 1.27x
Chicos 0.02% 1.21x
Dressbarn 0.02% 1.19x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is themasterswitch.com.

Website Composition Index
themasterswitch.com 2.12% 43.30x
hometheaterreview.com 1.00% 40.85x
audiogon.com 2.30% 34.69x
usaudiomart.com 1.47% 32.84x
stereophile.com 2.20% 32.41x
thefpsreview.com 1.74% 32.12x
soundandvision.com 2.79% 32.04x
canuckaudiomart.com 1.54% 31.68x
premiumbuilds.com 1.95% 30.23x
cpu-monkey.com 1.38% 29.87x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is Robotics.

Content Affinity Composition Index
Robotics 0.11% 24.78x
Men's Dress Shirt Shopping 0.11% 22.76x
Professional Audio Visual 0.06% 22.03x
Marijuana 0.04% 20.45x
High-End Audio 6.05% 19.83x
Phone & Computer Game Downloaders 0.08% 17.40x
Bags & Luggage 1.17% 16.81x
Online Media Converters 0.08% 15.83x
Electronic Cabling 0.04% 15.49x
Airsoft & Paintball Equipment 0.08% 14.35x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male