Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 39.64% 27.47x
Mobile Phone Comparison Shoppers 35.40% 24.62x
IT Decision Makers 34.39% 24.56x
Laptop Researchers 35.45% 24.49x
Camera Review Readers 32.33% 24.28x
HDTV Researchers 41.11% 23.84x
Apple Fans 34.68% 23.40x
Android Fans 31.60% 22.99x
Virtual Reality Enthusiasts 35.84% 21.45x
Tech News Enthusiasts 27.02% 21.42x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.37x
Carhartt 0.16% 1.11x
Maurices 0.01% 1.09x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is audioholics.com.

Website Composition Index
audioholics.com 1.55% 39.66x
themasterswitch.com 2.15% 39.33x
audio-technica.com 1.30% 39.30x
gigabyte.com 1.71% 38.28x
asrock.com 1.07% 37.95x
audiogon.com 2.39% 35.51x
uploadvr.com 1.10% 33.73x
msi.com 2.09% 32.92x
canuckaudiomart.com 1.51% 32.26x
usaudiomart.com 1.51% 32.15x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is Robotics.

Content Affinity Composition Index
Robotics 0.82% 21.51x
High-End Audio 7.72% 19.55x
Professional Audio Visual 0.29% 18.72x
Bags & Luggage 1.98% 17.84x
Men's Dress Shirt Shopping 0.57% 17.43x
Gadgets 0.18% 16.44x
Phone & Computer Game Downloaders 1.02% 15.32x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.08% 15.00x
Watches Retail 1.78% 14.67x
Electrical Engineering 1.64% 14.57x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male