Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 46.03% 24.54x
IT Decision Makers 38.83% 24.19x
Mobile Phone Comparison Shoppers 38.60% 23.85x
Laptop Researchers 38.54% 23.73x
Android Fans 36.30% 22.63x
Apple Fans 38.63% 22.15x
Home Theater Enthusiasts 35.38% 21.56x
Tech News Enthusiasts 31.25% 21.41x
Virtual Reality Enthusiasts 35.25% 20.53x
Techies 27.56% 20.03x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.17x
Mens Wearhouse 0.38% 1.14x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is stereophile.com.

Website Composition Index
stereophile.com 1.49% 86.39x
audioadvisor.com 1.15% 82.93x
themasterswitch.com 4.14% 82.12x
soundandvision.com 1.49% 78.46x
hometheaterreview.com 3.32% 69.14x
whathifi.com 7.81% 64.44x
musicdirect.com 2.30% 64.10x
polkaudio.com 1.52% 63.73x
audiogon.com 3.76% 63.53x
legitreviews.com 1.14% 61.81x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 11.68% 22.02x
Bags & Luggage 3.97% 19.26x
Robotics 2.62% 18.96x
Men's Dress Shirt Shopping 2.63% 18.77x
Music Production 4.91% 16.40x
Technology News 16.74% 15.81x
Watches Retail 4.33% 13.93x
Studio & Franchise Video Game Players 7.80% 13.41x
Build Your Own Computer Enthusiasts 28.26% 13.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.98% 13.03x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male