Dstillery Audiences

HEADPHONE SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Headphone Shoppers Audience

Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Headphone Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Headphone Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Headphone Shoppers audience is HDTV Researchers.

Interest Composition Index
HDTV Researchers 27.08% 43.99x
Camera Review Readers 34.60% 41.17x
Laptop Researchers 21.30% 37.19x
Techies 24.44% 36.54x
Mac Users 13.69% 35.56x
Home Theater Enthusiasts 27.86% 34.91x
Tablet Researchers 40.14% 33.65x
Android Fans 38.12% 32.85x
Beard Care Researchers 11.00% 32.25x
Mobile Phone Comparison Shoppers 38.87% 32.09x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.13x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Headphone Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Headphone Shoppers audience is themasterswitch.com.

Website Composition Index
themasterswitch.com 1.52% 67.31x
audiogon.com 1.13% 53.20x
canuckaudiomart.com 1.52% 51.63x
headfonia.com 1.16% 51.35x
usaudiomart.com 1.17% 49.32x
soundandvision.com 2.33% 49.03x
stereophile.com 2.21% 48.15x
gpumag.com 1.40% 39.82x
gamepedia.com 1.74% 39.00x
displayninja.com 1.77% 38.44x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 3.90% 24.04x
Bags & Luggage 0.92% 20.06x
Technology News 18.36% 17.53x
Watches Retail 0.52% 16.31x
Electrical Engineering 0.13% 16.28x
Data Centers 0.26% 16.22x
Canada Culture and Tourism 3.02% 15.90x
Quebec Vacations 0.67% 15.48x
Canadian Auto 4.40% 14.76x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.64% 14.36x
Composition Percentage: The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male