Explore the Headphone Shoppers Audience
Below you'll find more information about the Headphone Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Headphone Shoppers audience.
INTERESTS
The Headphone Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Headphone Shoppers audience is HDTV Researchers.
| Interest | Composition | Index |
| HDTV Researchers | 27.08% | 43.99x |
| Camera Review Readers | 34.60% | 41.17x |
| Laptop Researchers | 21.30% | 37.19x |
| Techies | 24.44% | 36.54x |
| Mac Users | 13.69% | 35.56x |
| Home Theater Enthusiasts | 27.86% | 34.91x |
| Tablet Researchers | 40.14% | 33.65x |
| Android Fans | 38.12% | 32.85x |
| Beard Care Researchers | 11.00% | 32.25x |
| Mobile Phone Comparison Shoppers | 38.87% | 32.09x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Interest attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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APPAREL RETAILERS
The Headphone Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Headphone Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Location attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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WEBSITES
The Headphone Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Headphone Shoppers audience is themasterswitch.com.
| Website | Composition | Index |
| themasterswitch.com | 1.52% | 67.31x |
| audiogon.com | 1.13% | 53.20x |
| canuckaudiomart.com | 1.52% | 51.63x |
| headfonia.com | 1.16% | 51.35x |
| usaudiomart.com | 1.17% | 49.32x |
| soundandvision.com | 2.33% | 49.03x |
| stereophile.com | 2.21% | 48.15x |
| gpumag.com | 1.40% | 39.82x |
| gamepedia.com | 1.74% | 39.00x |
| displayninja.com | 1.77% | 38.44x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Web attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Headphone Shoppers audience is High-End Audio.
| Content Affinity | Composition | Index |
| High-End Audio | 3.90% | 24.04x |
| Bags & Luggage | 0.92% | 20.06x |
| Technology News | 18.36% | 17.53x |
| Watches Retail | 0.52% | 16.31x |
| Electrical Engineering | 0.13% | 16.28x |
| Data Centers | 0.26% | 16.22x |
| Canada Culture and Tourism | 3.02% | 15.90x |
| Quebec Vacations | 0.67% | 15.48x |
| Canadian Auto | 4.40% | 14.76x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.64% | 14.36x |
Composition Percentage:
The overlap percentage between the Headphone Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Headphone Shoppers audience to the internet population.
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DEMOGRAPHICS
The Headphone Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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