Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 3 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 60.89% 46.49x
Pregnancy Resources Researchers 70.51% 46.28x
Child Car Seat Researchers 48.87% 38.46x
Mature Parents 44.82% 38.45x
Fertility Treatment Researchers 50.06% 38.25x
Parents with Kids 51.45% 38.23x
Baby Products Buyers 53.22% 37.54x
Involved Parents 37.86% 29.35x
Food Allergies Researchers 36.43% 27.07x
Pediatricians 40.18% 26.44x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.27x
Bonobos 0.09% 1.27x
Mens Wearhouse 0.59% 1.25x
Buckle 0.26% 1.18x
White House Black Market 0.33% 1.17x
REI 0.02% 1.12x
Supreme 0.01% 1.12x
Lululemon 0.06% 1.04x
Journeys 0.06% 1.04x
Lane Bryant 0.05% 1.01x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.35% 93.98x
fitpregnancy.com 18.42% 92.01x
breastfeedingneeds.com 1.80% 90.81x
motherlove.com 1.53% 88.30x
pregnancy-info.net 10.75% 87.86x
babycareadvice.com 1.51% 86.17x
breastfeeding-problems.com 1.39% 83.61x
countdowntopregnancy.com 3.20% 82.88x
firstresponse.com 7.37% 78.96x
exclusivepumping.com 6.68% 78.52x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 8.16% 28.30x
New Parents 30.12% 25.53x
Parenting & Pregnancy Resources 85.35% 22.49x
Child Development 13.94% 16.41x
Reproductive Health 4.79% 16.28x
Toys Shopping 5.18% 14.93x
Homeschooling 0.53% 14.25x
Baby Names 20.33% 14.23x
Parenting & Healthy Eating 66.51% 13.51x
Pet Forums 3.89% 13.39x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female