Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 3.9 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 64.49% 40.78x
New & Expecting Parents 55.64% 37.84x
Parents with Kids 50.03% 34.14x
Baby Products Buyers 51.69% 33.07x
Child Car Seat Researchers 50.48% 30.68x
Mature Parents 42.21% 30.65x
Fertility Treatment Researchers 52.68% 30.30x
Involved Parents 40.85% 25.93x
Food Allergies Researchers 34.51% 24.17x
Primary Care Doctor Researchers 32.85% 21.85x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.22x
Lane Bryant 0.01% 1.21x
H&M 0.01% 1.16x
Forever 21 0.01% 1.12x
Mens Wearhouse 0.06% 1.08x
Old Navy 0.02% 1.07x
Gap 0.02% 1.05x
Aeropostale 0.01% 1.03x
Express 0.02% 1.01x
Buckle 0.01% 0.98x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.27% 55.02x
pregnancy-info.net 2.07% 52.66x
firstresponse.com 1.33% 50.29x
lamaze.org 1.21% 49.12x
aeroflowbreastpumps.com 3.19% 48.53x
llli.org 3.66% 47.60x
medelabreastfeedingus.com 5.76% 47.14x
exclusivepumping.com 3.84% 44.16x
americanpregnancy.org 17.13% 43.77x
babysleepsite.com 9.00% 43.25x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 16.74% 28.30x
Parenting & Children's Activities 4.40% 27.17x
Parenting & Pregnancy Resources 82.29% 23.44x
Child Development 8.92% 17.72x
Toys Shopping 2.33% 16.65x
Reproductive Health 1.38% 16.29x
Baby Names 19.72% 15.78x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.29x
Cheerleading 0.68% 14.97x
Homeschooling 0.33% 14.10x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female