Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 724.7 Thousand Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 724.7 thousand unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 57.25% 77.93x
New & Expecting Parents 48.04% 77.41x
Parents with Kids 40.63% 68.90x
Baby Products Buyers 46.98% 68.85x
Fertility Treatment Researchers 55.13% 68.35x
Mature Parents 34.39% 65.55x
Child Car Seat Researchers 49.42% 64.92x
Fathers Day Celebrators 30.79% 56.30x
Involved Parents 39.58% 55.76x
COVID Symptoms Researchers 22.33% 51.47x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.83x
Aeropostale 0.02% 3.60x
Victoria's Secret 0.02% 3.06x
Maurices 0.02% 2.99x
Zumiez 0.01% 1.80x
The Childrens Place 0.01% 1.49x
Old Navy 0.01% 1.39x
Carhartt 0.07% 1.31x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is americanpregnancy.org.

Website Composition Index
americanpregnancy.org 20.83% 60.14x
exclusivepumping.com 3.53% 51.33x
bounty.com 1.99% 50.28x
mom365.com 1.59% 48.80x
pregnancyfoodchecker.com 1.18% 46.85x
nestedbean.com 3.65% 46.29x
gracobaby.com 2.44% 45.77x
avawomen.com 3.01% 44.63x
madeformums.com 7.14% 43.49x
parent24.com 1.02% 43.33x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 6.46% 37.80x
Parenting & Children's Activities 2.65% 33.50x
Parenting & Pregnancy Resources 74.39% 31.40x
Child Development 2.43% 26.52x
Baby Names 15.13% 25.32x
Numerology & Astrology 1.06% 19.07x
Paleo & Keto Diet Enthusiasts 1.06% 18.36x
Parenting & Healthy Eating 59.89% 17.20x
Nursing 1.06% 17.10x
Medical & Pharmaceutical Scholarship 2.96% 16.33x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female