Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 3.8 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 61.36% 35.93x
New & Expecting Parents 50.78% 34.76x
Parents with Kids 45.76% 31.21x
Baby Products Buyers 47.45% 30.27x
Child Car Seat Researchers 48.82% 28.54x
Fertility Treatment Researchers 51.32% 28.44x
Mature Parents 39.03% 28.16x
Fathers Day Celebrators 28.74% 24.08x
Involved Parents 37.75% 23.88x
Food Allergies Researchers 32.19% 21.93x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
Journeys 0.01% 1.25x
The Childrens Place 0.01% 1.23x
Maurices 0.01% 1.17x
Mens Wearhouse 0.01% 1.03x
Carhartt 0.13% 0.92x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 1.89% 52.84x
pregnancy-info.net 1.36% 50.68x
aeroflowbreastpumps.com 2.12% 49.03x
llli.org 2.64% 48.18x
medelabreastfeedingus.com 4.03% 47.77x
similac.com 2.15% 43.53x
americanpregnancy.org 22.37% 43.09x
exclusivepumping.com 3.79% 43.08x
preeclampsia.org 1.09% 42.80x
marchofdimes.org 4.34% 41.99x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 13.04% 25.90x
Parenting & Children's Activities 3.76% 24.79x
Parenting & Pregnancy Resources 80.41% 21.21x
Child Development 6.66% 17.00x
Reproductive Health 0.90% 15.70x
Toys Shopping 1.74% 15.47x
Baby Names 18.75% 15.17x
Cheerleading 0.45% 14.22x
Homeschooling 0.25% 12.87x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 11.36x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female