Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 2.7 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 56.70% 43.18x
New & Expecting Parents 43.11% 41.06x
Parents with Kids 39.79% 37.50x
Fertility Treatment Researchers 54.36% 35.24x
Baby Products Buyers 43.53% 35.01x
Child Car Seat Researchers 51.86% 34.80x
Fathers Day Celebrators 29.86% 33.85x
Mature Parents 27.30% 30.88x
Involved Parents 34.56% 29.77x
COVID Symptoms Researchers 20.55% 25.30x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.53x
Coach 0.01% 1.37x
H&M 0.02% 1.35x
Dressbarn 0.02% 1.32x
Michael Kors 0.01% 1.29x
Maurices 0.05% 1.29x
Forever 21 0.02% 1.29x
The Childrens Place 0.04% 1.21x
Mens Wearhouse 0.04% 1.21x
Old Navy 0.04% 1.20x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is americanpregnancy.org.

Website Composition Index
americanpregnancy.org 22.96% 61.90x
pumpingmamas.com 1.30% 59.64x
exclusivepumping.com 4.89% 58.51x
nestedbean.com 1.44% 56.16x
kindredbravely.com 1.17% 55.45x
pregnancyfoodchecker.com 2.31% 55.25x
loveourlittles.com 1.24% 51.40x
madeformums.com 6.12% 48.82x
avawomen.com 2.05% 48.67x
easybabylife.com 1.70% 47.57x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 3.83% 29.12x
Parenting & Children's Activities 1.32% 27.62x
Parenting & Pregnancy Resources 75.47% 23.61x
Baby Names 12.59% 18.01x
Toys Shopping 0.34% 15.79x
Parenting Blogs 0.74% 14.13x
Child Development 0.95% 14.02x
Children's Health 0.47% 12.86x
Reproductive Health 0.08% 12.42x
Parenting & Healthy Eating 62.08% 10.68x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female