
Explore the Health Conscious Expecting Parents Audience
Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

INTERESTS
As seen below, the leading interest for the Health Conscious Expecting Parents audience is New & Expecting Parents.
Interest | Composition | Index |
New & Expecting Parents | 35.22% | 47.81x |
Pregnancy Resources Researchers | 51.61% | 45.38x |
Mature Parents | 36.04% | 43.13x |
Parents with Kids | 30.81% | 40.27x |
Child Car Seat Researchers | 48.15% | 37.34x |
Fathers Day Celebrators | 23.20% | 36.98x |
Baby Products Buyers | 39.14% | 36.34x |
Fertility Treatment Researchers | 51.12% | 35.42x |
Pediatric Provider Researchers | 23.68% | 30.18x |
Involved Parents | 25.79% | 28.95x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.03% | 1.38x |
The Childrens Place | 0.03% | 1.36x |
Dressbarn | 0.02% | 1.31x |
Maurices | 0.04% | 1.26x |
Journeys | 0.03% | 1.24x |
Mens Wearhouse | 0.03% | 1.23x |
Buckle | 0.02% | 1.23x |
Gymboree | 0.01% | 1.20x |
Hollister | 0.01% | 1.19x |
Gap | 0.01% | 1.18x |

WEBSITES
As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is americanpregnancy.org.
Website | Composition | Index |
americanpregnancy.org | 21.10% | 66.68x |
pumpingmamas.com | 1.24% | 63.50x |
exclusivepumping.com | 4.38% | 59.02x |
pregnancyfoodchecker.com | 2.31% | 54.48x |
mamaoffive.com | 1.69% | 50.98x |
easybabylife.com | 1.91% | 50.16x |
themommyhoodclub.com | 1.08% | 48.09x |
naturalbabylife.com | 2.99% | 47.91x |
avawomen.com | 1.16% | 47.77x |
thepostpartumparty.com | 2.75% | 46.90x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.
Content Affinity | Composition | Index |
New Parents | 2.18% | 30.28x |
Parenting & Pregnancy Resources | 69.15% | 24.92x |
Parenting & Children's Activities | 0.39% | 24.39x |
Baby Names | 8.85% | 16.93x |
Parenting Blogs | 0.89% | 11.44x |
Children's Health | 0.26% | 11.02x |
Parenting & Healthy Eating | 61.98% | 10.39x |
Child Development | 0.44% | 10.30x |
Dermatology | 0.03% | 10.26x |
Roleplay & Fantasy Games | 0.03% | 9.24x |
