Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 4.2 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 66.90% 43.09x
New & Expecting Parents 57.17% 42.51x
Parents with Kids 51.51% 36.48x
Mature Parents 41.90% 34.29x
Fertility Treatment Researchers 52.58% 34.19x
Child Car Seat Researchers 49.64% 32.82x
Baby Products Buyers 48.34% 32.26x
Involved Parents 42.72% 29.12x
Food Allergies Researchers 37.86% 27.17x
Adoption Researchers 40.27% 25.34x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Buckle.

Location Composition Index
Buckle 0.33% 1.36x
Bonobos 0.10% 1.30x
Jos A. Bank Clothiers 0.30% 1.28x
White House Black Market 0.39% 1.26x
Mens Wearhouse 0.48% 1.20x
Johnston and Murphy 0.53% 1.10x
Uniqlo 0.02% 1.06x
Journeys 0.05% 1.02x
Topshop 0.02% 1.02x
Madewell 0.01% 1.01x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 7.06% 65.28x
pregnancy-info.net 4.16% 62.21x
firstresponse.com 2.91% 58.03x
thepumpingmommy.com 1.25% 57.46x
countdowntopregnancy.com 1.42% 57.14x
easybabylife.com 3.32% 54.76x
exclusivepumping.com 3.34% 53.47x
avawomen.com 1.84% 52.47x
homemade-baby-food-recipes.com 1.21% 51.12x
madeformums.com 6.01% 50.92x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.51% 24.79x
New Parents 20.34% 23.92x
Parenting & Pregnancy Resources 74.15% 23.21x
Reproductive Health 2.86% 17.13x
Child Development 10.67% 16.08x
Homeschooling 0.39% 14.62x
Toys Shopping 3.52% 14.59x
Baby Names 17.52% 14.18x
Parenting & Healthy Eating 62.86% 13.56x
Pet Forums 2.96% 12.82x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female