Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 1.9 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 35.22% 47.81x
Pregnancy Resources Researchers 51.61% 45.38x
Mature Parents 36.04% 43.13x
Parents with Kids 30.81% 40.27x
Child Car Seat Researchers 48.15% 37.34x
Fathers Day Celebrators 23.20% 36.98x
Baby Products Buyers 39.14% 36.34x
Fertility Treatment Researchers 51.12% 35.42x
Pediatric Provider Researchers 23.68% 30.18x
Involved Parents 25.79% 28.95x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.38x
The Childrens Place 0.03% 1.36x
Dressbarn 0.02% 1.31x
Maurices 0.04% 1.26x
Journeys 0.03% 1.24x
Mens Wearhouse 0.03% 1.23x
Buckle 0.02% 1.23x
Gymboree 0.01% 1.20x
Hollister 0.01% 1.19x
Gap 0.01% 1.18x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is americanpregnancy.org.

Website Composition Index
americanpregnancy.org 21.10% 66.68x
pumpingmamas.com 1.24% 63.50x
exclusivepumping.com 4.38% 59.02x
pregnancyfoodchecker.com 2.31% 54.48x
mamaoffive.com 1.69% 50.98x
easybabylife.com 1.91% 50.16x
themommyhoodclub.com 1.08% 48.09x
naturalbabylife.com 2.99% 47.91x
avawomen.com 1.16% 47.77x
thepostpartumparty.com 2.75% 46.90x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 2.18% 30.28x
Parenting & Pregnancy Resources 69.15% 24.92x
Parenting & Children's Activities 0.39% 24.39x
Baby Names 8.85% 16.93x
Parenting Blogs 0.89% 11.44x
Children's Health 0.26% 11.02x
Parenting & Healthy Eating 61.98% 10.39x
Child Development 0.44% 10.30x
Dermatology 0.03% 10.26x
Roleplay & Fantasy Games 0.03% 9.24x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female