Explore the Health Conscious Expecting Parents Audience
Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.
INTERESTS
The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health Conscious Expecting Parents audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 35.22% | 47.81x |
| Pregnancy Resources Researchers | 51.61% | 45.38x |
| Mature Parents | 36.04% | 43.13x |
| Parents with Kids | 30.81% | 40.27x |
| Child Car Seat Researchers | 48.15% | 37.34x |
| Fathers Day Celebrators | 23.20% | 36.98x |
| Baby Products Buyers | 39.14% | 36.34x |
| Fertility Treatment Researchers | 51.12% | 35.42x |
| Pediatric Provider Researchers | 23.68% | 30.18x |
| Involved Parents | 25.79% | 28.95x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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APPAREL RETAILERS
The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 1.38x |
| The Childrens Place | 0.03% | 1.36x |
| Dressbarn | 0.02% | 1.31x |
| Maurices | 0.04% | 1.26x |
| Journeys | 0.03% | 1.24x |
| Mens Wearhouse | 0.03% | 1.23x |
| Buckle | 0.02% | 1.23x |
| Gymboree | 0.01% | 1.20x |
| Hollister | 0.01% | 1.19x |
| Gap | 0.01% | 1.18x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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WEBSITES
The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is americanpregnancy.org.
| Website | Composition | Index |
| americanpregnancy.org | 21.10% | 66.68x |
| pumpingmamas.com | 1.24% | 63.50x |
| exclusivepumping.com | 4.38% | 59.02x |
| pregnancyfoodchecker.com | 2.31% | 54.48x |
| mamaoffive.com | 1.69% | 50.98x |
| easybabylife.com | 1.91% | 50.16x |
| themommyhoodclub.com | 1.08% | 48.09x |
| naturalbabylife.com | 2.99% | 47.91x |
| avawomen.com | 1.16% | 47.77x |
| thepostpartumparty.com | 2.75% | 46.90x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.18% | 30.28x |
| Parenting & Pregnancy Resources | 69.15% | 24.92x |
| Parenting & Children's Activities | 0.39% | 24.39x |
| Baby Names | 8.85% | 16.93x |
| Parenting Blogs | 0.89% | 11.44x |
| Children's Health | 0.26% | 11.02x |
| Parenting & Healthy Eating | 61.98% | 10.39x |
| Child Development | 0.44% | 10.30x |
| Dermatology | 0.03% | 10.26x |
| Roleplay & Fantasy Games | 0.03% | 9.24x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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DEMOGRAPHICS
The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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