Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 2.9 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 69.29% 69.45x
New & Expecting Parents 57.79% 67.99x
Baby Products Buyers 50.94% 57.49x
Mature Parents 40.45% 57.36x
Child Car Seat Researchers 47.08% 53.68x
Parents with Kids 46.49% 53.61x
Fertility Treatment Researchers 49.89% 52.63x
Pediatricians 37.31% 38.78x
Food Allergies Researchers 32.47% 38.22x
Involved Parents 35.29% 35.58x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.53% 1.26x
Jos A. Bank Clothiers 0.32% 1.25x
Supreme 0.02% 1.20x
Kate Spade 0.01% 1.19x
Bonobos 0.05% 1.17x
REI 0.02% 1.16x
Patagonia 0.02% 1.15x
Buckle 0.15% 1.13x
White House Black Market 0.16% 1.12x
LOFT 0.06% 1.11x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.93% 97.24x
fitpregnancy.com 18.27% 95.05x
breastfeedingneeds.com 1.50% 94.22x
babycareadvice.com 1.21% 89.46x
pregnancy-info.net 10.67% 89.28x
motherlove.com 1.46% 89.15x
breastfeeding-problems.com 1.24% 86.66x
conceiveeasy.com 1.01% 83.10x
countdowntopregnancy.com 2.72% 81.69x
exclusivepumping.com 5.02% 81.39x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 9.45% 31.80x
New Parents 32.11% 28.28x
Parenting & Pregnancy Resources 88.60% 25.87x
Reproductive Health 5.54% 18.13x
Child Development 14.75% 16.91x
Toys Shopping 5.75% 16.74x
Parenting & Healthy Eating 56.26% 15.87x
Pet Forums 3.63% 15.55x
Baby Names 19.53% 15.21x
Homeschooling 0.54% 15.03x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female