Explore the Health Conscious Expecting Parents Audience
Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.
INTERESTS
The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.
| Interest | Composition | Index |
| Pregnancy Resources Researchers | 69.29% | 69.45x |
| New & Expecting Parents | 57.79% | 67.99x |
| Baby Products Buyers | 50.94% | 57.49x |
| Mature Parents | 40.45% | 57.36x |
| Child Car Seat Researchers | 47.08% | 53.68x |
| Parents with Kids | 46.49% | 53.61x |
| Fertility Treatment Researchers | 49.89% | 52.63x |
| Pediatricians | 37.31% | 38.78x |
| Food Allergies Researchers | 32.47% | 38.22x |
| Involved Parents | 35.29% | 35.58x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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APPAREL RETAILERS
The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.53% | 1.26x |
| Jos A. Bank Clothiers | 0.32% | 1.25x |
| Supreme | 0.02% | 1.20x |
| Kate Spade | 0.01% | 1.19x |
| Bonobos | 0.05% | 1.17x |
| REI | 0.02% | 1.16x |
| Patagonia | 0.02% | 1.15x |
| Buckle | 0.15% | 1.13x |
| White House Black Market | 0.16% | 1.12x |
| LOFT | 0.06% | 1.11x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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WEBSITES
The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is pumpstation.com.
| Website | Composition | Index |
| pumpstation.com | 1.93% | 97.24x |
| fitpregnancy.com | 18.27% | 95.05x |
| breastfeedingneeds.com | 1.50% | 94.22x |
| babycareadvice.com | 1.21% | 89.46x |
| pregnancy-info.net | 10.67% | 89.28x |
| motherlove.com | 1.46% | 89.15x |
| breastfeeding-problems.com | 1.24% | 86.66x |
| conceiveeasy.com | 1.01% | 83.10x |
| countdowntopregnancy.com | 2.72% | 81.69x |
| exclusivepumping.com | 5.02% | 81.39x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 9.45% | 31.80x |
| New Parents | 32.11% | 28.28x |
| Parenting & Pregnancy Resources | 88.60% | 25.87x |
| Reproductive Health | 5.54% | 18.13x |
| Child Development | 14.75% | 16.91x |
| Toys Shopping | 5.75% | 16.74x |
| Parenting & Healthy Eating | 56.26% | 15.87x |
| Pet Forums | 3.63% | 15.55x |
| Baby Names | 19.53% | 15.21x |
| Homeschooling | 0.54% | 15.03x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
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DEMOGRAPHICS
The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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