Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 1.1 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 54.99% 44.75x
New & Expecting Parents 42.13% 42.40x
Parents with Kids 39.24% 38.22x
Fertility Treatment Researchers 53.27% 36.24x
Baby Products Buyers 43.60% 35.49x
Child Car Seat Researchers 50.48% 34.46x
Fathers Day Celebrators 29.46% 32.74x
Mature Parents 28.79% 31.65x
Involved Parents 33.79% 29.14x
COVID Symptoms Researchers 22.37% 25.57x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.17x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is americanpregnancy.org.

Website Composition Index
americanpregnancy.org 20.60% 61.24x
exclusivepumping.com 3.81% 54.58x
nestedbean.com 2.72% 51.13x
pregnancyfoodchecker.com 1.54% 50.49x
bounty.com 1.41% 50.24x
kindredbravely.com 2.25% 48.27x
mom365.com 1.01% 47.29x
gracobaby.com 1.67% 45.55x
madeformums.com 7.04% 44.78x
avawomen.com 2.70% 44.39x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 4.69% 30.52x
Parenting & Children's Activities 1.66% 29.14x
Parenting & Pregnancy Resources 75.35% 24.67x
Baby Names 13.49% 17.72x
Toys Shopping 0.56% 15.81x
Child Development 1.56% 15.05x
Psychology & Social Work 0.10% 14.25x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 14.22x
Reproductive Health 0.13% 13.80x
Parenting Blogs 0.80% 13.62x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female