Dstillery Audiences

HEALTH CONSCIOUS EXPECTING PARENTS

Audience Size: 3 Million Devices

Explore the Health Conscious Expecting Parents Audience

Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 71.21% 34.04x
Parents with Kids 46.60% 26.39x
Child Car Seat Researchers 46.63% 26.26x
Fertility Treatment Researchers 49.68% 26.17x
New & Expecting Parents 81.94% 23.06x
Mature Parents 60.37% 20.88x
Pediatricians 37.58% 19.03x
Food Allergies Researchers 32.50% 18.98x
Baby Products Buyers 72.62% 18.91x
Day Care Users 37.34% 17.47x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.38% 1.12x
Jos A. Bank Clothiers 0.23% 1.10x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.00% 97.18x
fitpregnancy.com 21.92% 96.25x
breastfeedingneeds.com 1.41% 90.32x
babyhopes.com 1.08% 88.94x
pregnancy-info.net 12.55% 84.63x
conceiveeasy.com 1.26% 84.27x
motherlove.com 1.56% 84.25x
countdowntopregnancy.com 2.44% 84.16x
babycareadvice.com 1.14% 83.86x
breastfeeding-problems.com 1.36% 82.10x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.05% 26.66x
New Parents 31.76% 23.82x
Parenting & Pregnancy Resources 89.13% 22.42x
Reproductive Health 6.01% 14.96x
Child Development 14.92% 14.18x
Toys Shopping 6.10% 13.88x
Pet Forums 3.33% 13.82x
Parenting & Healthy Eating 52.90% 13.76x
Baby Names 17.97% 13.24x
Parenting Blogs 1.98% 11.76x
Composition Percentage: The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female