Explore the Health Conscious Expecting Parents Audience
Below you'll find more information about the Health Conscious Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Health Conscious Expecting Parents audience.
INTERESTS
The Health Conscious Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health Conscious Expecting Parents audience is Pregnancy Resources Researchers.
| Interest | Composition | Index |
| Pregnancy Resources Researchers | 64.49% | 40.78x |
| New & Expecting Parents | 55.64% | 37.84x |
| Parents with Kids | 50.03% | 34.14x |
| Baby Products Buyers | 51.69% | 33.07x |
| Child Car Seat Researchers | 50.48% | 30.68x |
| Mature Parents | 42.21% | 30.65x |
| Fertility Treatment Researchers | 52.68% | 30.30x |
| Involved Parents | 40.85% | 25.93x |
| Food Allergies Researchers | 34.51% | 24.17x |
| Primary Care Doctor Researchers | 32.85% | 21.85x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Interest attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Curious about what else the Health Conscious Expecting Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Health Conscious Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health Conscious Expecting Parents audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 1.22x |
| Lane Bryant | 0.01% | 1.21x |
| H&M | 0.01% | 1.16x |
| Forever 21 | 0.01% | 1.12x |
| Mens Wearhouse | 0.06% | 1.08x |
| Old Navy | 0.02% | 1.07x |
| Gap | 0.02% | 1.05x |
| Aeropostale | 0.01% | 1.03x |
| Express | 0.02% | 1.01x |
| Buckle | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Location attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Want to find more of the Health Conscious Expecting Parents audience in the real world?
Sign Up
WEBSITES
The Health Conscious Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health Conscious Expecting Parents audience is fitpregnancy.com.
| Website | Composition | Index |
| fitpregnancy.com | 3.27% | 55.02x |
| pregnancy-info.net | 2.07% | 52.66x |
| firstresponse.com | 1.33% | 50.29x |
| lamaze.org | 1.21% | 49.12x |
| aeroflowbreastpumps.com | 3.19% | 48.53x |
| llli.org | 3.66% | 47.60x |
| medelabreastfeedingus.com | 5.76% | 47.14x |
| exclusivepumping.com | 3.84% | 44.16x |
| americanpregnancy.org | 17.13% | 43.77x |
| babysleepsite.com | 9.00% | 43.25x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Web attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Want to see more of the websites the Health Conscious Expecting Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health Conscious Expecting Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 16.74% | 28.30x |
| Parenting & Children's Activities | 4.40% | 27.17x |
| Parenting & Pregnancy Resources | 82.29% | 23.44x |
| Child Development | 8.92% | 17.72x |
| Toys Shopping | 2.33% | 16.65x |
| Reproductive Health | 1.38% | 16.29x |
| Baby Names | 19.72% | 15.78x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 15.29x |
| Cheerleading | 0.68% | 14.97x |
| Homeschooling | 0.33% | 14.10x |
Composition Percentage:
The overlap percentage between the Health Conscious Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the Health Conscious Expecting Parents audience to the internet population.
Want to see more of the Content Affinities the Health Conscious Expecting Parents audience visits?
Sign Up
DEMOGRAPHICS
The Health Conscious Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Health Conscious Expecting Parents audience?
Sign Up