Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 1.7 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 14.78% 26.62x
Online Exercise Class Users 22.18% 26.54x
Men's Health Researchers 13.83% 25.93x
Foot Pain Sufferers 16.64% 25.28x
Weight Loss Researchers 13.86% 24.22x
Luxury Athletic Footwear Shoppers 13.20% 23.89x
Luxury Fitness Shoppers 13.20% 23.89x
Weight Lifting Enthusiasts 20.72% 23.56x
Indoor Cycling & Spinning Enthusiasts 12.51% 23.01x
Online Content Creators 14.38% 22.98x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.50x
Zumiez 0.01% 1.46x
Gymboree 0.01% 1.42x
Lane Bryant 0.02% 1.37x
Jos A. Bank Clothiers 0.01% 1.33x
Victoria's Secret 0.03% 1.31x
Buckle 0.02% 1.28x
Chicos 0.01% 1.26x
Gap 0.01% 1.24x
The Childrens Place 0.02% 1.23x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is marriland.com.

Website Composition Index
marriland.com 1.21% 28.65x
nourishmovelove.com 2.97% 24.66x
forum.bodybuilding.com 2.85% 22.94x
foodinsight.org 1.39% 22.90x
pokecommunity.com 2.01% 20.57x
boxrox.com 1.57% 19.99x
wikia.com 2.61% 19.65x
mynintendonews.com 1.29% 19.42x
yogajournal.com 3.76% 19.19x
breakingmuscle.com 1.18% 19.10x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.15% 30.21x
Weight Lifting Enthusiasts 1.81% 19.34x
Yoga & Meditation 0.14% 13.45x
Medical & Pharmaceutical Scholarship 0.41% 13.05x
Crossfit & Obstacle Race Enthusiasts 0.04% 12.68x
Natural Diet & Supplement Researchers 0.13% 11.70x
Paleo & Keto Diet Enthusiasts 0.31% 11.29x
Weight Loss & Nutrition Assistance Researchers 6.67% 11.18x
Running & Marathons 6.70% 10.66x
Studio & Franchise Video Game Players 2.33% 10.29x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female