Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 2.7 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 27.40% 29.58x
Online Exercise Class Users 34.67% 28.30x
Foot Pain Sufferers 28.03% 28.10x
Medical Science Researchers 27.36% 28.00x
Weight Loss Researchers 26.12% 27.85x
Luxury Athletic Footwear Shoppers 27.05% 27.70x
Luxury Fitness Shoppers 27.05% 27.70x
Yogis 27.27% 27.38x
Weight Lifting Enthusiasts 29.07% 26.61x
Running Enthusiasts 24.15% 26.44x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.58x
White House Black Market 0.01% 1.40x
Buckle 0.01% 1.38x
Aeropostale 0.01% 1.23x
Victoria's Secret 0.02% 1.18x
Mens Wearhouse 0.01% 1.16x
Maurices 0.02% 1.15x
Carhartt 0.11% 1.07x
Old Navy 0.01% 1.03x
Journeys 0.02% 0.97x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 1.31% 44.83x
roguefitness.com 1.91% 38.37x
oxygenmag.com 1.19% 36.55x
forum.bodybuilding.com 4.69% 35.21x
dndbeyond.com 1.67% 27.79x
fitnessmagazine.com 1.27% 27.29x
foodinsight.org 1.72% 25.85x
jamanetwork.com 2.07% 25.39x
bodybuilding.com 7.31% 24.86x
aafp.org 2.64% 24.83x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.99% 23.34x
Crossfit & Obstacle Race Enthusiasts 1.12% 22.62x
Weight Lifting Enthusiasts 3.21% 21.14x
Holistic Medicine 0.09% 20.04x
Natural Diet & Supplement Researchers 0.76% 18.16x
Yoga & Meditation 1.29% 17.22x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.14% 16.93x
Homeschooling 0.09% 16.40x
Dermatology 0.26% 15.96x
Paleo & Keto Diet Enthusiasts 1.37% 15.85x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female