Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 3.3 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Yogis.

Interest Composition Index
Yogis 38.73% 22.05x
Weight Lifting Enthusiasts 38.25% 21.94x
Joint Pain Health Care Professionals 37.80% 21.09x
Exercise and Gym Researchers 31.73% 20.99x
Gastrointestinal Researchers 37.87% 20.83x
Paleo Eaters 39.03% 20.65x
Men's Health Researchers 30.86% 20.31x
Women's Fitness Enthusiasts 28.05% 20.25x
Running Enthusiasts 29.99% 19.70x
Arthritis Sufferers 36.81% 19.57x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.56x
Club Monaco 0.01% 1.42x
Eddie Bauer 0.01% 1.22x
Chicos 0.05% 1.21x
Lorna Jane 0.01% 1.20x
American Apparel 0.03% 1.20x
Levi Strauss 0.01% 1.19x
Tommy Bahama 0.03% 1.09x
Madewell 0.02% 1.08x
Banana Republic 0.04% 1.07x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is mensfitness.com.

Website Composition Index
mensfitness.com 8.17% 49.22x
fitday.com 8.83% 36.99x
worldmarket.com 4.98% 36.66x
choosemyplate.gov 7.88% 36.33x
muscleandstrength.com 8.87% 36.03x
paleohacks.com 6.81% 35.63x
yogajournal.com 6.53% 35.03x
marksdailyapple.com 7.89% 34.21x
familydoctor.org 5.39% 33.65x
vertex42.com 4.47% 33.54x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 9.39% 20.76x
Active Lifestyle Enthusiasts 0.25% 19.65x
Weight Lifting Enthusiasts 12.18% 18.10x
Crossfit & Obstacle Race Enthusiasts 6.74% 15.56x
Weight Loss & Nutrition Assistance Researchers 20.76% 15.25x
Paleo & Keto Diet Enthusiasts 23.62% 14.84x
Natural Diet & Supplement Researchers 10.84% 14.78x
Holistic Medicine 1.26% 14.14x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 14.01x
Yoga & Meditation 5.91% 13.76x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999