Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 3.7 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 35.04% 25.33x
Online Exercise Class Users 37.86% 25.13x
Luxury Athletic Footwear Shoppers 32.92% 24.82x
Luxury Fitness Shoppers 32.91% 24.82x
Foot Pain Sufferers 32.77% 24.53x
Running Enthusiasts 32.76% 24.48x
Weight Lifting Enthusiasts 37.42% 24.37x
Medical Science Researchers 33.05% 24.32x
Yogis 33.94% 24.11x
Indoor Cycling & Spinning Enthusiasts 31.45% 23.41x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.29x
Mens Wearhouse 0.07% 1.26x
Chicos 0.02% 1.21x
Dressbarn 0.01% 1.10x
LOFT 0.02% 1.09x
Victoria's Secret 0.03% 1.07x
Old Navy 0.02% 1.07x
White House Black Market 0.01% 1.06x
Forever 21 0.01% 1.04x
Carhartt 0.15% 1.02x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is oxygenmag.com.

Website Composition Index
oxygenmag.com 1.54% 32.59x
muscleandstrength.com 5.46% 31.88x
muscleandperformance.com 1.83% 30.86x
elitefts.com 1.34% 30.18x
apta.org 1.40% 27.38x
todaysdietitian.com 1.25% 25.31x
fitnessblender.com 2.11% 25.24x
pritikin.com 1.69% 24.66x
roguefitness.com 6.43% 24.12x
forum.bodybuilding.com 15.20% 24.11x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 2.21% 23.60x
Weight Lifting Enthusiasts 6.92% 23.33x
Crossfit & Obstacle Race Enthusiasts 3.26% 20.21x
Active Lifestyle Enthusiasts 0.08% 19.86x
Holistic Medicine 0.45% 18.98x
Natural Diet & Supplement Researchers 2.73% 18.28x
Paleo & Keto Diet Enthusiasts 5.26% 17.53x
Nutrition & Diabetic Living 0.76% 15.53x
Yoga & Meditation 2.86% 15.28x
Dermatology 1.49% 15.10x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female