Explore the Health and Fitness Book Readers Audience
Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.
INTERESTS
The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health and Fitness Book Readers audience is Yogis.
| Interest | Composition | Index |
| Yogis | 38.73% | 22.05x |
| Weight Lifting Enthusiasts | 38.25% | 21.94x |
| Joint Pain Health Care Professionals | 37.80% | 21.09x |
| Exercise and Gym Researchers | 31.73% | 20.99x |
| Gastrointestinal Researchers | 37.87% | 20.83x |
| Paleo Eaters | 39.03% | 20.65x |
| Men's Health Researchers | 30.86% | 20.31x |
| Women's Fitness Enthusiasts | 28.05% | 20.25x |
| Running Enthusiasts | 29.99% | 19.70x |
| Arthritis Sufferers | 36.81% | 19.57x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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APPAREL RETAILERS
The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.56x |
| Club Monaco | 0.01% | 1.42x |
| Eddie Bauer | 0.01% | 1.22x |
| Chicos | 0.05% | 1.21x |
| Lorna Jane | 0.01% | 1.20x |
| American Apparel | 0.03% | 1.20x |
| Levi Strauss | 0.01% | 1.19x |
| Tommy Bahama | 0.03% | 1.09x |
| Madewell | 0.02% | 1.08x |
| Banana Republic | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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WEBSITES
The Health and Fitness Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health and Fitness Book Readers audience is mensfitness.com.
| Website | Composition | Index |
| mensfitness.com | 8.17% | 49.22x |
| fitday.com | 8.83% | 36.99x |
| worldmarket.com | 4.98% | 36.66x |
| choosemyplate.gov | 7.88% | 36.33x |
| muscleandstrength.com | 8.87% | 36.03x |
| paleohacks.com | 6.81% | 35.63x |
| yogajournal.com | 6.53% | 35.03x |
| marksdailyapple.com | 7.89% | 34.21x |
| familydoctor.org | 5.39% | 33.65x |
| vertex42.com | 4.47% | 33.54x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 9.39% | 20.76x |
| Active Lifestyle Enthusiasts | 0.25% | 19.65x |
| Weight Lifting Enthusiasts | 12.18% | 18.10x |
| Crossfit & Obstacle Race Enthusiasts | 6.74% | 15.56x |
| Weight Loss & Nutrition Assistance Researchers | 20.76% | 15.25x |
| Paleo & Keto Diet Enthusiasts | 23.62% | 14.84x |
| Natural Diet & Supplement Researchers | 10.84% | 14.78x |
| Holistic Medicine | 1.26% | 14.14x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.08% | 14.01x |
| Yoga & Meditation | 5.91% | 13.76x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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DEMOGRAPHICS
The Health and Fitness Book Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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