Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 4.2 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 35.12% 25.71x
Luxury Fitness Shoppers 36.83% 24.98x
Luxury Athletic Footwear Shoppers 36.82% 24.97x
Weight Loss Researchers 39.93% 24.89x
Weight Lifting Enthusiasts 39.33% 24.00x
Medical Science Researchers 38.86% 23.84x
Yogis 39.08% 23.73x
Online Exercise Class Users 41.55% 23.11x
Running Enthusiasts 37.21% 23.10x
Indoor Cycling & Spinning Enthusiasts 35.63% 22.96x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.60x
Urban Outfitters 0.04% 1.38x
American Apparel 0.03% 1.33x
REI 0.01% 1.32x
Jos A. Bank Clothiers 0.05% 1.25x
Lululemon 0.04% 1.24x
Talbots 0.03% 1.23x
Chicos 0.05% 1.21x
LOFT 0.07% 1.17x
Forever 21 0.05% 1.17x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is acsm.org.

Website Composition Index
acsm.org 1.67% 55.01x
nutritioned.org 1.15% 41.41x
oxygenmag.com 1.41% 38.63x
muscleandperformance.com 1.83% 38.33x
mensfitness.com 1.13% 35.38x
vitaminshoppe.com 2.08% 33.35x
bodyecology.com 1.29% 32.15x
fitday.com 2.90% 31.12x
healthstatus.com 1.46% 30.41x
acne.org 1.32% 30.29x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 2.93% 21.71x
Weight Lifting Enthusiasts 7.55% 20.62x
Active Lifestyle Enthusiasts 0.12% 20.37x
Natural Diet & Supplement Researchers 3.73% 17.05x
Holistic Medicine 0.62% 16.93x
Paleo & Keto Diet Enthusiasts 7.50% 16.90x
Crossfit & Obstacle Race Enthusiasts 3.83% 16.61x
Nutrition & Diabetic Living 1.07% 16.28x
Dermatology 2.52% 14.71x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 14.61x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female