Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 2.3 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 23.40% 25.59x
Online Exercise Class Users 29.72% 25.23x
Luxury Athletic Footwear Shoppers 22.73% 24.27x
Luxury Fitness Shoppers 22.73% 24.26x
Foot Pain Sufferers 23.94% 24.25x
Weight Loss Researchers 22.23% 23.61x
Medical Science Researchers 22.77% 23.14x
Hard Seltzer Aficionados 13.44% 23.12x
Yogis 22.64% 23.11x
Men's Health Researchers 20.29% 22.67x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is H&M.

Location Composition Index
H&M 0.02% 1.94x
Jos A. Bank Clothiers 0.02% 1.43x
Eddie Bauer 0.01% 1.40x
LOFT 0.02% 1.32x
Mens Wearhouse 0.04% 1.29x
Express 0.02% 1.29x
J. Crew 0.01% 1.27x
White House Black Market 0.02% 1.27x
Gymboree 0.02% 1.22x
Aeropostale 0.02% 1.22x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is foodinsight.org.

Website Composition Index
foodinsight.org 1.74% 26.65x
forum.bodybuilding.com 2.18% 25.05x
consultant360.com 1.58% 24.17x
dailyburn.com 1.84% 23.60x
nourishmovelove.com 2.96% 23.40x
yogajournal.com 4.98% 22.08x
powerliftingtechnique.com 1.63% 21.48x
theworkoutdigest.com 1.29% 21.32x
t-nation.com 3.35% 20.12x
marksdailyapple.com 1.55% 20.11x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.27% 24.26x
Crossfit & Obstacle Race Enthusiasts 0.23% 20.80x
Weight Lifting Enthusiasts 1.71% 17.23x
Psychology & Social Work 0.04% 16.38x
Yoga & Meditation 0.50% 15.03x
Paleo & Keto Diet Enthusiasts 0.64% 13.89x
Natural Diet & Supplement Researchers 0.27% 13.21x
Medical & Pharmaceutical Scholarship 0.91% 13.05x
Men's Dress Shirt Shopping 0.03% 12.87x
Phone & Computer Game Downloaders 0.03% 12.79x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female