Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 3.6 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 31.03% 24.21x
Weight Lifting Enthusiasts 32.96% 23.73x
Foot Pain Sufferers 28.88% 23.71x
Luxury Fitness Shoppers 29.17% 23.64x
Luxury Athletic Footwear Shoppers 29.17% 23.64x
Running Enthusiasts 29.42% 23.63x
Online Exercise Class Users 36.49% 23.55x
Yogis 30.26% 23.46x
Medical Science Researchers 30.68% 23.36x
Indoor Cycling & Spinning Enthusiasts 27.66% 23.06x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.39x
Old Navy 0.02% 1.37x
Mens Wearhouse 0.01% 1.31x
Chicos 0.01% 1.24x
Maurices 0.01% 1.10x
Carhartt 0.15% 1.07x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 3.97% 34.70x
elitefts.com 1.01% 32.92x
oxygenmag.com 1.54% 31.54x
muscleandperformance.com 1.64% 30.90x
apta.org 1.02% 30.75x
roguefitness.com 4.98% 27.29x
fitnessblender.com 1.47% 26.55x
strengthlevel.com 1.57% 26.47x
forum.bodybuilding.com 11.64% 26.17x
pritikin.com 1.16% 25.19x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 1.74% 22.08x
Weight Lifting Enthusiasts 5.97% 21.19x
Crossfit & Obstacle Race Enthusiasts 2.72% 20.27x
Holistic Medicine 0.31% 18.34x
Active Lifestyle Enthusiasts 0.05% 17.37x
Natural Diet & Supplement Researchers 1.99% 17.20x
Paleo & Keto Diet Enthusiasts 3.99% 16.94x
Nutrition & Diabetic Living 0.55% 15.15x
Yoga & Meditation 2.62% 14.79x
Dermatology 0.96% 14.17x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female