Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 2.3 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 34.69% 24.97x
Weight Loss Researchers 33.40% 23.67x
Online Exercise Class Users 40.10% 23.55x
Foot Pain Sufferers 32.58% 23.28x
Weight Lifting Enthusiasts 35.17% 22.98x
Running Enthusiasts 31.92% 22.95x
Luxury Athletic Footwear Shoppers 32.41% 22.88x
Luxury Fitness Shoppers 32.41% 22.88x
Medical Science Researchers 33.35% 22.59x
Men's Health Researchers 29.24% 22.22x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.80x
Jos A. Bank Clothiers 0.01% 1.75x
LOFT 0.01% 1.48x
Lane Bryant 0.01% 1.46x
Mens Wearhouse 0.02% 1.41x
Gymboree 0.01% 1.37x
Chicos 0.02% 1.34x
Banana Republic 0.01% 1.34x
American Eagle Outfitters 0.01% 1.20x
Buckle 0.01% 1.17x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 2.83% 38.15x
oxygenmag.com 1.65% 33.17x
muscleandperformance.com 1.45% 32.54x
roguefitness.com 3.64% 29.43x
forum.bodybuilding.com 8.57% 27.49x
12minuteathlete.com 1.13% 25.06x
whfoods.com 1.51% 24.15x
bodybuilding.com 11.32% 23.36x
foodinsight.org 1.97% 22.35x
strengthlevel.com 1.58% 22.32x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 1.38% 19.75x
Crossfit & Obstacle Race Enthusiasts 1.89% 18.85x
Weight Lifting Enthusiasts 4.85% 18.62x
Holistic Medicine 0.21% 18.46x
Natural Diet & Supplement Researchers 1.24% 15.23x
Nutrition & Diabetic Living 0.39% 14.16x
Yoga & Meditation 2.02% 13.88x
Paleo & Keto Diet Enthusiasts 2.40% 13.63x
Cardiac & Other Health Research 0.82% 13.62x
Back & Spine 4.23% 12.64x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female