Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 3.3 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Yogis.

Interest Composition Index
Yogis 40.27% 24.42x
Weight Lifting Enthusiasts 39.70% 24.27x
Luxury Fitness Shoppers 37.26% 24.20x
Luxury Athletic Footwear Shoppers 37.69% 23.45x
Orlando Activities Researchers 33.78% 23.44x
Exercise and Gym Researchers 33.48% 23.25x
Foot Pain Sufferers 38.21% 23.19x
Men's Health Researchers 32.13% 23.14x
Joint Pain Health Care Professionals 39.56% 22.99x
Nashville Activity Researchers 34.60% 22.87x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.60x
Saint Laurent Paris 0.01% 1.45x
Patagonia 0.01% 1.44x
Chicos 0.07% 1.42x
Calvin Klein 0.01% 1.39x
LL Bean 0.01% 1.38x
Jos A. Bank Clothiers 0.11% 1.35x
LOFT 0.05% 1.27x
Uniqlo 0.02% 1.26x
Columbia 0.01% 1.25x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is acefitness.org.

Website Composition Index
acefitness.org 1.75% 78.79x
acsm.org 1.94% 76.09x
eatright.org 2.81% 67.61x
jtsstrength.com 1.17% 66.60x
foodbabe.com 1.06% 64.15x
beachbody.com 1.88% 59.65x
nutritioned.org 1.54% 59.38x
whole30.com 2.18% 58.01x
drjockers.com 1.39% 56.85x
tigerfitness.com 1.09% 56.10x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 8.50% 21.92x
Active Lifestyle Enthusiasts 0.24% 19.46x
Weight Lifting Enthusiasts 12.00% 19.35x
Paleo & Keto Diet Enthusiasts 21.73% 16.54x
Crossfit & Obstacle Race Enthusiasts 6.53% 16.32x
Weight Loss & Nutrition Assistance Researchers 20.42% 16.02x
Holistic Medicine 1.21% 15.99x
Natural Diet & Supplement Researchers 10.44% 15.75x
Nutrition & Diabetic Living 1.31% 15.56x
Yoga & Meditation 5.85% 14.87x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female