Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 4.2 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 41.47% 29.66x
Luxury Fitness Shoppers 38.88% 29.29x
Luxury Athletic Footwear Shoppers 38.88% 29.28x
Foot Pain Sufferers 38.69% 29.08x
Yogis 40.59% 28.26x
Medical Science Researchers 37.81% 28.02x
Weight Lifting Enthusiasts 40.79% 27.38x
Orlando Activities Researchers 34.03% 27.11x
Online Exercise Class Users 41.55% 27.04x
Running Enthusiasts 36.09% 27.02x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is REI.

Location Composition Index
REI 0.02% 1.57x
Club Monaco 0.01% 1.37x
Madewell 0.02% 1.34x
Chicos 0.05% 1.28x
Zara 0.02% 1.25x
Jos A. Bank Clothiers 0.05% 1.25x
Urban Outfitters 0.04% 1.25x
Armani 0.02% 1.25x
J. Crew 0.03% 1.24x
Bonobos 0.01% 1.23x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is acsm.org.

Website Composition Index
acsm.org 1.56% 53.03x
eatright.org 1.01% 46.33x
nutritioned.org 1.13% 42.35x
muscleandperformance.com 1.99% 39.03x
oxygenmag.com 1.49% 39.02x
umm.edu 1.13% 37.51x
bodyecology.com 1.64% 36.47x
familydoctor.org 1.36% 36.39x
mensfitness.com 1.57% 35.74x
vitaminshoppe.com 2.79% 34.39x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 3.57% 22.88x
Active Lifestyle Enthusiasts 0.15% 22.39x
Weight Lifting Enthusiasts 8.32% 21.41x
Natural Diet & Supplement Researchers 4.64% 18.40x
Paleo & Keto Diet Enthusiasts 9.27% 18.23x
Holistic Medicine 0.73% 17.74x
Nutrition & Diabetic Living 1.22% 17.48x
Crossfit & Obstacle Race Enthusiasts 4.12% 16.94x
Dermatology 3.24% 16.12x
Weight Loss & Nutrition Assistance Researchers 15.97% 15.87x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female