Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 2.8 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 40.56% 50.91x
Weight Lifting Enthusiasts 40.39% 49.15x
Luxury Fitness Shoppers 37.68% 48.49x
Luxury Athletic Footwear Shoppers 37.68% 48.30x
Yogis 39.93% 48.12x
Foot Pain Sufferers 36.30% 47.75x
Exercise and Gym Researchers 34.91% 46.91x
Indoor Cycling & Spinning Enthusiasts 35.27% 46.80x
Orlando Activities Researchers 32.41% 46.49x
Men's Health Researchers 32.99% 46.30x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.57x
Saint Laurent Paris 0.01% 1.56x
LL Bean 0.01% 1.53x
Urban Outfitters 0.06% 1.49x
Bonobos 0.07% 1.46x
Columbia 0.02% 1.38x
Mens Wearhouse 0.60% 1.37x
Madewell 0.03% 1.37x
Free People 0.03% 1.37x
Eddie Bauer 0.02% 1.37x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is acsm.org.

Website Composition Index
acsm.org 2.30% 68.44x
acefitness.org 1.69% 67.60x
clubindustry.com 1.19% 57.56x
eatright.org 2.48% 57.39x
nutritioned.org 1.76% 51.76x
whole30.com 1.76% 50.27x
drjockers.com 1.14% 50.11x
poliquingroup.com 1.09% 49.88x
beachbody.com 1.54% 49.24x
consultant360.com 1.15% 48.61x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 7.97% 30.10x
Active Lifestyle Enthusiasts 0.26% 27.63x
Weight Lifting Enthusiasts 13.52% 25.42x
Paleo & Keto Diet Enthusiasts 19.51% 22.50x
Crossfit & Obstacle Race Enthusiasts 6.80% 21.24x
Natural Diet & Supplement Researchers 9.93% 21.16x
Nutrition & Diabetic Living 1.64% 21.14x
Washington D.C. Hotels 0.03% 20.81x
Holistic Medicine 1.27% 19.65x
Dermatology 7.90% 19.39x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female