Explore the Health and Fitness Book Readers Audience
Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.
INTERESTS
The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health and Fitness Book Readers audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 23.40% | 25.59x |
| Online Exercise Class Users | 29.72% | 25.23x |
| Luxury Athletic Footwear Shoppers | 22.73% | 24.27x |
| Luxury Fitness Shoppers | 22.73% | 24.26x |
| Foot Pain Sufferers | 23.94% | 24.25x |
| Weight Loss Researchers | 22.23% | 23.61x |
| Medical Science Researchers | 22.77% | 23.14x |
| Hard Seltzer Aficionados | 13.44% | 23.12x |
| Yogis | 22.64% | 23.11x |
| Men's Health Researchers | 20.29% | 22.67x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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APPAREL RETAILERS
The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.94x |
| Jos A. Bank Clothiers | 0.02% | 1.43x |
| Eddie Bauer | 0.01% | 1.40x |
| LOFT | 0.02% | 1.32x |
| Mens Wearhouse | 0.04% | 1.29x |
| Express | 0.02% | 1.29x |
| J. Crew | 0.01% | 1.27x |
| White House Black Market | 0.02% | 1.27x |
| Gymboree | 0.02% | 1.22x |
| Aeropostale | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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WEBSITES
The Health and Fitness Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health and Fitness Book Readers audience is foodinsight.org.
| Website | Composition | Index |
| foodinsight.org | 1.74% | 26.65x |
| forum.bodybuilding.com | 2.18% | 25.05x |
| consultant360.com | 1.58% | 24.17x |
| dailyburn.com | 1.84% | 23.60x |
| nourishmovelove.com | 2.96% | 23.40x |
| yogajournal.com | 4.98% | 22.08x |
| powerliftingtechnique.com | 1.63% | 21.48x |
| theworkoutdigest.com | 1.29% | 21.32x |
| t-nation.com | 3.35% | 20.12x |
| marksdailyapple.com | 1.55% | 20.11x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 0.27% | 24.26x |
| Crossfit & Obstacle Race Enthusiasts | 0.23% | 20.80x |
| Weight Lifting Enthusiasts | 1.71% | 17.23x |
| Psychology & Social Work | 0.04% | 16.38x |
| Yoga & Meditation | 0.50% | 15.03x |
| Paleo & Keto Diet Enthusiasts | 0.64% | 13.89x |
| Natural Diet & Supplement Researchers | 0.27% | 13.21x |
| Medical & Pharmaceutical Scholarship | 0.91% | 13.05x |
| Men's Dress Shirt Shopping | 0.03% | 12.87x |
| Phone & Computer Game Downloaders | 0.03% | 12.79x |
Composition Percentage:
The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
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DEMOGRAPHICS
The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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