Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 3 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 42.22% 34.25x
Luxury Fitness Shoppers 38.03% 33.86x
Luxury Athletic Footwear Shoppers 38.03% 33.84x
Foot Pain Sufferers 37.78% 33.33x
Yogis 42.78% 32.11x
Orlando Activities Researchers 33.39% 31.76x
Weight Lifting Enthusiasts 43.46% 31.52x
Medical Science Researchers 36.23% 31.29x
Nashville Activity Researchers 33.97% 31.07x
Tutoring Resources Researchers 37.44% 30.65x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.65x
Supreme 0.02% 1.57x
Jos A. Bank Clothiers 0.46% 1.55x
White House Black Market 0.41% 1.35x
Mens Wearhouse 0.66% 1.35x
REI 0.02% 1.29x
Patagonia 0.02% 1.26x
Intermix 0.02% 1.25x
Johnston and Murphy 0.43% 1.23x
Ralph Lauren 0.02% 1.17x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is acsm.org.

Website Composition Index
acsm.org 1.67% 47.94x
acefitness.org 1.14% 46.22x
eatright.org 1.57% 41.46x
nutritioned.org 1.35% 38.69x
choosemyplate.gov 3.38% 36.81x
yogaoutlet.com 1.01% 34.85x
pcrm.org 1.40% 34.15x
oxygenmag.com 1.85% 33.76x
muscleandperformance.com 2.48% 32.34x
umm.edu 2.05% 32.15x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 6.46% 25.45x
Active Lifestyle Enthusiasts 0.24% 23.84x
Weight Lifting Enthusiasts 12.25% 22.30x
Paleo & Keto Diet Enthusiasts 16.47% 19.29x
Natural Diet & Supplement Researchers 8.38% 19.06x
Holistic Medicine 1.14% 18.21x
Nutrition & Diabetic Living 1.67% 18.05x
Crossfit & Obstacle Race Enthusiasts 6.12% 17.87x
Dermatology 6.56% 16.96x
Yoga & Meditation 5.52% 16.86x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female