Dstillery Audiences

HEALTH AND FITNESS BOOK READERS

Audience Size: 1.4 Million Devices

Explore the Health and Fitness Book Readers Audience

Below you'll find more information about the Health and Fitness Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Health and Fitness Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Health and Fitness Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health and Fitness Book Readers audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 17.89% 29.18x
Foot Pain Sufferers 10.75% 28.49x
Online Content Creators 11.56% 28.38x
Online Exercise Class Users 17.42% 28.33x
Luxury Athletic Footwear Shoppers 9.04% 27.85x
Luxury Fitness Shoppers 9.04% 27.85x
Wellness Enthusiasts 9.65% 27.73x
Medical Science Researchers 11.29% 27.00x
Hard Seltzer Aficionados 3.90% 26.65x
Online Health Researchers 11.13% 25.96x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Interest attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health and Fitness Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health and Fitness Book Readers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 1.88x
Lane Bryant 0.01% 1.58x
Lululemon 0.02% 1.54x
H&M 0.02% 1.50x
American Apparel 0.01% 1.44x
Maurices 0.04% 1.44x
J. Crew 0.01% 1.34x
Gymboree 0.03% 1.33x
Zumiez 0.03% 1.27x
Buckle 0.02% 1.26x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Location attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health and Fitness Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health and Fitness Book Readers audience is wikia.com.

Website Composition Index
wikia.com 1.89% 31.97x
nourishmovelove.com 2.60% 31.75x
foodinsight.org 1.44% 29.62x
gamepedia.com 4.33% 28.21x
5thsrd.org 1.14% 27.96x
forum.bodybuilding.com 3.05% 27.94x
holdtoreset.com 2.47% 26.26x
pokecommunity.com 2.35% 25.86x
diabloii.net 1.01% 25.66x
nintendoenthusiast.com 1.22% 25.53x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Web attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health and Fitness Book Readers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.15% 32.59x
Weight Lifting Enthusiasts 1.76% 20.30x
Yoga & Meditation 0.18% 14.61x
Weight Loss & Nutrition Assistance Researchers 4.93% 12.39x
Paleo & Keto Diet Enthusiasts 0.23% 11.94x
Studio & Franchise Video Game Players 2.71% 11.38x
Medical & Pharmaceutical Scholarship 0.24% 10.83x
Painting & Renovation 0.18% 10.06x
Running & Marathons 5.43% 9.83x
Back & Spine 1.02% 8.84x
Composition Percentage: The overlap percentage between the Health and Fitness Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Health and Fitness Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health and Fitness Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female