Explore the Healthcare Discount Shoppers Audience
Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.
INTERESTS
The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.
| Interest | Composition | Index |
| Cardio Health Researchers | 22.54% | 13.05x |
| Joint Pain Sufferers | 18.16% | 11.07x |
| Asthma Sufferers | 17.41% | 10.97x |
| Medicare Researchers | 24.88% | 10.95x |
| Generic Prescription Drug Shoppers | 15.33% | 10.92x |
| Senior Living Center Researchers | 17.47% | 10.46x |
| Mortgage Researchers | 18.18% | 10.43x |
| Retired Budget Healthcare Shoppers | 14.43% | 10.41x |
| Retired Health Insurance Researchers | 13.72% | 10.35x |
| Orthopedic Health Researchers | 15.42% | 10.26x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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APPAREL RETAILERS
The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.32x |
| Victoria's Secret | 0.01% | 1.29x |
| The Childrens Place | 0.01% | 1.28x |
| Mens Wearhouse | 0.01% | 1.14x |
| Maurices | 0.01% | 1.11x |
| Carhartt | 0.13% | 1.03x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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WEBSITES
The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is wageworks.com.
| Website | Composition | Index |
| wageworks.com | 1.60% | 22.07x |
| goodrx.com | 1.80% | 20.65x |
| healthwarehouse.com | 1.57% | 19.18x |
| medicareinteractive.org | 1.05% | 13.84x |
| journalofaccountancy.com | 1.21% | 13.34x |
| forlocations.com | 1.06% | 13.30x |
| wellness.com | 2.31% | 11.56x |
| southwest.com | 2.67% | 11.26x |
| findglocal.com | 1.02% | 10.85x |
| ashleystewart.com | 1.55% | 10.76x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.
| Content Affinity | Composition | Index |
| Pharmacy | 4.29% | 12.23x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 9.60x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 9.15x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.06% | 8.76x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 8.73x |
| Credit Unions & Consumer Protection | 0.10% | 8.62x |
| Vitamin Shoppers | 0.97% | 8.59x |
| Medical Supplies | 0.87% | 8.00x |
| Medical Diagnostics | 6.48% | 7.94x |
| Apartment & Community Real Estate Researchers | 0.05% | 7.88x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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DEMOGRAPHICS
The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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