Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 19.74% 12.79x
Eyeglasses & Contact Lens Buyers 26.39% 12.64x
Pain Medication Users 23.45% 12.63x
Retired Budget Healthcare Shoppers 20.37% 12.61x
Retired Assisted Living Shoppers 18.39% 12.41x
Cardio Health Researchers 25.56% 12.37x
Mortgage Researchers 21.97% 12.23x
Joint Pain Sufferers 24.65% 12.21x
Pharmacy Shoppers 17.57% 12.18x
Budget Grocery Shoppers 18.90% 12.10x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.80x
Supreme 0.00% 1.38x
Intermix 0.01% 1.35x
Armani 0.02% 1.26x
Joe's Jeans 0.00% 1.25x
Belk 0.02% 1.23x
Ann Taylor 0.02% 1.23x
LOFT 0.04% 1.22x
Banana Republic 0.04% 1.20x
Zara 0.03% 1.19x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 4.14% 53.32x
internetdrugcoupons.com 2.28% 52.18x
helprx.info 1.51% 40.65x
ehealthme.com 1.03% 34.42x
edrugsearch.com 1.12% 33.50x
belk.com 1.40% 31.23x
puritan.com 1.87% 29.81x
news-medical.net 1.07% 29.28x
gnc.com 1.60% 28.10x
wageworks.com 1.02% 27.99x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 11.01% 12.98x
As Seen On TV Products 0.11% 9.80x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.46% 9.79x
Discount Shopping 5.42% 9.15x
Vitamin Shoppers 5.93% 8.83x
Washington D.C. Hotels 0.02% 8.75x
Low Budget Shoppers 2.12% 8.67x
Higher-End Fashion Brands 1.82% 8.49x
ISPs & Local Services 0.10% 8.46x
Medical Diagnostics 19.33% 8.37x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female