Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 23.28% 31.36x
Budget Grocery Shoppers 22.44% 30.15x
Pain Medication Users 28.30% 30.14x
Retired Budget Healthcare Shoppers 24.02% 30.00x
Cardio Health Researchers 32.57% 29.32x
Oncology Researchers 30.02% 29.07x
Joint Pain Sufferers 28.61% 28.60x
Retired Assisted Living Shoppers 22.85% 28.39x
Eyeglasses & Contact Lens Buyers 31.60% 28.24x
Pharmacy Shoppers 21.98% 27.80x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.14x
Jos A. Bank Clothiers 0.40% 1.56x
Belk 0.02% 1.52x
Bonobos 0.08% 1.44x
Zara 0.03% 1.42x
Mens Wearhouse 0.59% 1.41x
Johnston and Murphy 0.16% 1.29x
Supreme 0.01% 1.28x
Club Monaco 0.02% 1.28x
White House Black Market 0.24% 1.25x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 4.60% 88.91x
internetdrugcoupons.com 2.47% 88.19x
helprx.info 1.76% 64.82x
ehealthme.com 1.02% 53.42x
belk.com 1.37% 47.77x
puritan.com 1.81% 45.07x
news-medical.net 1.01% 44.86x
ucomparehealthcare.com 4.60% 43.45x
gnc.com 1.46% 41.78x
hours-locations.com 1.28% 39.15x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 15.41% 20.28x
As Seen On TV Products 0.12% 17.01x
Discount Shopping 4.96% 16.99x
Washington D.C. Hotels 0.02% 16.70x
ISPs & Local Services 0.08% 16.39x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.42% 16.03x
Low Budget Shoppers 1.90% 15.55x
Higher-End Fashion Brands 1.53% 14.39x
Senior Care 1.66% 14.20x
Vitamin Shoppers 6.76% 14.18x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female