Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.

Interest Composition Index
Cardio Health Researchers 20.52% 12.08x
Joint Pain Sufferers 16.50% 10.04x
Asthma Sufferers 15.15% 9.66x
Employee Management & HR Researchers 15.96% 9.01x
Mortgage Researchers 15.07% 8.96x
Orthopedic Health Researchers 13.42% 8.76x
Generic Prescription Drug Shoppers 10.94% 8.62x
Medicare Researchers 21.52% 8.56x
Luxury Hotel Guests 14.47% 8.55x
Home Medical Supplies Shoppers 13.59% 8.53x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.48x
Mens Wearhouse 0.01% 1.27x
The Childrens Place 0.01% 1.23x
Carhartt 0.11% 1.09x
Maurices 0.01% 1.02x
Victoria's Secret 0.01% 1.02x
Journeys 0.01% 1.01x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is wageworks.com.

Website Composition Index
wageworks.com 1.65% 28.36x
shopping.net 1.10% 9.99x
ladysavings.com 2.78% 9.95x
intuit.com 1.25% 9.41x
hilton.com 3.81% 9.04x
bcbs.com 1.10% 8.99x
steinmart.com 1.15% 8.83x
overstock.com 1.69% 8.56x
walmart.com 1.52% 8.53x
cancer.org 1.31% 8.44x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.05% 8.39x
Pharmacy 1.22% 8.35x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 7.54x
Home Printing 0.02% 6.46x
Texas Sporting & Outdoors Cluster 0.02% 6.31x
Medical Supplies 0.28% 6.27x
Vitamin Shoppers 0.28% 6.23x
Medical Diagnostics 2.28% 6.20x
Women Shoppers 1.24% 6.06x
Diabetes Research 0.32% 5.85x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female