Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.

Interest Composition Index
Cardio Health Researchers 30.95% 20.38x
Oncology Researchers 28.32% 19.32x
Retired Health Insurance Researchers 22.34% 19.29x
Retired Budget Healthcare Shoppers 22.57% 19.05x
Budget Grocery Shoppers 21.52% 18.88x
Pain Medication Users 24.24% 18.84x
Generic Prescription Drug Shoppers 23.48% 18.81x
Retired Assisted Living Shoppers 21.72% 18.73x
Joint Pain Sufferers 26.44% 18.56x
Mortgage Researchers 25.51% 18.33x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.34x
Bonobos 0.02% 1.34x
Tommy Bahama 0.02% 1.33x
Jos A. Bank Clothiers 0.06% 1.31x
Ann Taylor 0.02% 1.28x
Hugo Boss 0.03% 1.28x
Brooks Brothers 0.02% 1.27x
Madewell 0.01% 1.26x
Kate Spade 0.02% 1.26x
Lululemon 0.03% 1.25x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 1.66% 54.23x
ucomparehealthcare.com 1.86% 33.20x
goodrx.com 5.60% 27.85x
bbb.org 1.75% 25.97x
healthwarehouse.com 4.48% 25.89x
urgentcarelocations.com 1.01% 24.52x
findthecompany.com 1.17% 24.18x
toysrus.com 2.56% 23.75x
enterprise.com 2.80% 23.64x
rmhealthy.com 1.04% 23.42x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 16.16x
Pharmacy 9.18% 15.96x
Discount Shopping 2.10% 13.62x
As Seen On TV Products 0.04% 12.03x
Low Budget Shoppers 0.83% 11.48x
Senior Care 0.79% 11.43x
Vitamin Shoppers 3.55% 11.06x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 10.94x
Cardiac & Other Health Research 2.32% 10.50x
Medical Diagnostics 15.45% 10.35x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female