Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.

Interest Composition Index
Cardio Health Researchers 33.58% 19.85x
Retired Health Insurance Researchers 24.85% 19.39x
Budget Grocery Shoppers 23.96% 19.20x
Pain Medication Users 27.75% 19.03x
Oncology Researchers 31.40% 18.95x
Retired Budget Healthcare Shoppers 25.22% 18.89x
Retired Assisted Living Shoppers 24.32% 18.44x
Joint Pain Sufferers 29.29% 18.37x
Eyeglasses & Contact Lens Buyers 29.27% 17.87x
Mortgage Researchers 29.12% 17.81x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.60x
Bonobos 0.10% 1.60x
Jos A. Bank Clothiers 0.33% 1.48x
Mens Wearhouse 0.51% 1.36x
White House Black Market 0.34% 1.32x
Zara 0.02% 1.27x
Armani 0.02% 1.24x
Johnston and Murphy 0.44% 1.23x
Topshop 0.02% 1.23x
Buckle 0.24% 1.14x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 2.05% 52.96x
internetdrugcoupons.com 1.11% 52.75x
helprx.info 1.06% 44.88x
ucomparehealthcare.com 2.59% 31.28x
umm.edu 1.12% 25.92x
bbb.org 2.56% 25.39x
goodrx.com 7.45% 25.25x
familydoctor.org 1.40% 25.20x
healthwarehouse.com 5.06% 24.54x
edrugsearch.com 1.04% 24.17x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 10.80% 14.76x
ISPs & Local Services 0.05% 13.71x
Discount Shopping 3.02% 12.59x
As Seen On TV Products 0.07% 11.65x
Low Budget Shoppers 1.14% 11.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.22% 10.63x
Senior Care 1.06% 10.44x
Vitamin Shoppers 4.53% 10.37x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 9.78x
Cardiac & Other Health Research 3.21% 9.74x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female