Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 6.8 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 20.03% 12.50x
Retired Budget Healthcare Shoppers 20.61% 12.42x
Pain Medication Users 23.90% 12.34x
Medicare Researchers 25.39% 12.32x
Eyeglasses & Contact Lens Buyers 27.85% 12.22x
Joint Pain Sufferers 25.00% 11.91x
Pharmacy Shoppers 17.74% 11.87x
Health Insurance Researchers 21.17% 11.81x
Drug Store Shoppers 20.62% 11.81x
Mortgage Researchers 22.81% 11.80x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Zara.

Location Composition Index
Zara 0.02% 1.35x
Armani 0.02% 1.31x
Calvin Klein 0.01% 1.29x
Chicos 0.04% 1.28x
Ann Taylor 0.02% 1.25x
Lululemon 0.04% 1.23x
J. Crew 0.03% 1.22x
Levi Strauss 0.01% 1.22x
Lorna Jane 0.00% 1.20x
Brooks Brothers 0.03% 1.20x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 4.02% 54.32x
internetdrugcoupons.com 2.54% 52.81x
prescriptiongiant.com 0.04% 48.27x
smartprescriptionsavings.com 0.36% 45.99x
transitchek.com 0.35% 43.69x
crohns.net 0.12% 43.67x
planetdrugsdirect.com 0.06% 41.48x
helprx.info 1.48% 40.47x
aimspecialtyhealth.com 0.07% 40.47x
abbottstore.com 0.05% 40.43x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 10.52% 12.34x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.51% 9.74x
As Seen On TV Products 0.11% 9.42x
Vitamin Shoppers 6.02% 8.67x
Discount Shopping 5.83% 8.61x
Low Budget Shoppers 2.25% 8.33x
Washington D.C. Hotels 0.03% 8.28x
Higher-End Fashion Brands 1.99% 8.24x
Medical Diagnostics 19.12% 8.23x
Arthritis & Bones 4.10% 8.00x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999