Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.

Interest Composition Index
Cardio Health Researchers 26.94% 16.34x
Oncology Researchers 25.26% 15.10x
Generic Prescription Drug Shoppers 21.09% 14.88x
Retired Health Insurance Researchers 19.62% 14.41x
Medicare Researchers 30.48% 14.30x
Retired Budget Healthcare Shoppers 20.23% 14.26x
Joint Pain Sufferers 24.13% 14.25x
Pain Medication Users 20.22% 14.16x
Mortgage Researchers 22.23% 13.91x
Orthopedic Health Researchers 21.22% 13.84x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Armani.

Location Composition Index
Armani 0.01% 1.42x
LOFT 0.04% 1.28x
Jos A. Bank Clothiers 0.03% 1.26x
Kate Spade 0.01% 1.25x
American Apparel 0.01% 1.23x
Gymboree 0.02% 1.21x
Banana Republic 0.04% 1.19x
Michael Kors 0.02% 1.18x
Dressbarn 0.02% 1.17x
Chicos 0.03% 1.17x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 1.09% 44.09x
goodrx.com 3.57% 22.98x
wageworks.com 1.47% 22.40x
healthwarehouse.com 3.22% 21.69x
cigna.com 1.38% 16.93x
kirklands.com 1.82% 16.73x
guardiananytime.com 1.31% 16.53x
thetaxadviser.com 1.59% 16.03x
edwardjones.com 1.58% 15.99x
medicareinteractive.org 2.11% 15.83x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 21.71x
Pharmacy 7.54% 14.73x
Discount Shopping 0.96% 11.74x
Credit Unions & Consumer Protection 0.25% 11.58x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 11.08x
Senior Care 0.51% 10.81x
Vitamin Shoppers 2.27% 10.55x
Medical Diagnostics 12.28% 10.09x
Decoration & Fabric 0.01% 10.06x
Medical Supplies 1.92% 9.98x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female