Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 17.69% 13.19x
Retired Budget Healthcare Shoppers 17.89% 12.99x
Pain Medication Users 21.49% 12.85x
Eyeglasses & Contact Lens Buyers 23.31% 12.65x
Cardio Health Researchers 23.46% 12.52x
Joint Pain Sufferers 21.44% 12.52x
Arthritis Sufferers 19.01% 12.27x
Mortgage Researchers 21.76% 12.24x
Oncology Researchers 23.48% 11.96x
Heart Surgery Researchers 15.51% 11.96x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.74x
Columbia 0.01% 1.36x
LOFT 0.07% 1.35x
Zara 0.03% 1.31x
Talbots 0.06% 1.31x
Brooks Brothers 0.04% 1.30x
Calvin Klein 0.01% 1.30x
Jos A. Bank Clothiers 0.18% 1.29x
Armani 0.03% 1.29x
Uniqlo 0.02% 1.28x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 3.56% 54.15x
internetdrugcoupons.com 1.81% 53.16x
helprx.info 1.60% 43.88x
belk.com 1.11% 33.37x
puritan.com 1.45% 31.57x
gnc.com 1.23% 29.49x
edrugsearch.com 1.09% 29.14x
ucomparehealthcare.com 3.60% 28.88x
hours-locations.com 1.06% 27.97x
bbb.org 4.00% 27.84x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 10.71% 12.73x
As Seen On TV Products 0.09% 10.21x
Discount Shopping 4.27% 9.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.37% 9.85x
Washington D.C. Hotels 0.02% 9.23x
ISPs & Local Services 0.08% 9.06x
Vitamin Shoppers 5.22% 8.90x
Higher-End Fashion Brands 1.43% 8.74x
Low Budget Shoppers 1.76% 8.55x
Medical Diagnostics 17.92% 8.51x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female