Explore the Healthcare Discount Shoppers Audience
Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.
INTERESTS
The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.
| Interest | Composition | Index |
| Cardio Health Researchers | 29.37% | 15.36x |
| Oncology Researchers | 27.03% | 14.58x |
| Joint Pain Sufferers | 24.85% | 14.00x |
| Generic Prescription Drug Shoppers | 25.30% | 13.99x |
| Retired Health Insurance Researchers | 21.42% | 13.82x |
| Retired Budget Healthcare Shoppers | 21.82% | 13.70x |
| Pain Medication Users | 23.35% | 13.69x |
| Retired Assisted Living Shoppers | 20.89% | 13.59x |
| Budget Grocery Shoppers | 20.58% | 13.45x |
| Medicare Researchers | 32.45% | 13.44x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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APPAREL RETAILERS
The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.40x |
| REI | 0.01% | 1.27x |
| Belk | 0.01% | 1.26x |
| Coach | 0.04% | 1.24x |
| Madewell | 0.02% | 1.23x |
| Zara | 0.02% | 1.23x |
| Urban Outfitters | 0.03% | 1.23x |
| Hugo Boss | 0.03% | 1.20x |
| Gap | 0.07% | 1.20x |
| American Apparel | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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WEBSITES
The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.
| Website | Composition | Index |
| rxpharmacycoupons.com | 1.21% | 40.35x |
| ucomparehealthcare.com | 1.06% | 24.83x |
| goodrx.com | 3.76% | 21.85x |
| wageworks.com | 1.21% | 21.01x |
| healthwarehouse.com | 3.54% | 20.41x |
| enterprise.com | 1.29% | 17.74x |
| toysrus.com | 1.34% | 17.63x |
| kirklands.com | 1.94% | 16.65x |
| hyatt.com | 1.37% | 16.20x |
| cigna.com | 1.60% | 16.16x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 14.79x |
| Pharmacy | 7.99% | 13.16x |
| Discount Shopping | 1.51% | 11.42x |
| Senior Care | 0.59% | 9.73x |
| Vitamin Shoppers | 2.74% | 9.70x |
| As Seen On TV Products | 0.03% | 9.33x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.10% | 9.02x |
| Credit Unions & Consumer Protection | 0.25% | 8.94x |
| Medical Diagnostics | 12.98% | 8.85x |
| Medical Supplies | 2.09% | 8.71x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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DEMOGRAPHICS
The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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