Dstillery Audiences

HEALTHCARE DISCOUNT SHOPPERS

Audience Size: 5.5 Million Devices

Explore the Healthcare Discount Shoppers Audience

Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Discount Shoppers audience is Cardio Health Researchers.

Interest Composition Index
Cardio Health Researchers 29.37% 15.36x
Oncology Researchers 27.03% 14.58x
Joint Pain Sufferers 24.85% 14.00x
Generic Prescription Drug Shoppers 25.30% 13.99x
Retired Health Insurance Researchers 21.42% 13.82x
Retired Budget Healthcare Shoppers 21.82% 13.70x
Pain Medication Users 23.35% 13.69x
Retired Assisted Living Shoppers 20.89% 13.59x
Budget Grocery Shoppers 20.58% 13.45x
Medicare Researchers 32.45% 13.44x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.40x
REI 0.01% 1.27x
Belk 0.01% 1.26x
Coach 0.04% 1.24x
Madewell 0.02% 1.23x
Zara 0.02% 1.23x
Urban Outfitters 0.03% 1.23x
Hugo Boss 0.03% 1.20x
Gap 0.07% 1.20x
American Apparel 0.02% 1.19x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 1.21% 40.35x
ucomparehealthcare.com 1.06% 24.83x
goodrx.com 3.76% 21.85x
wageworks.com 1.21% 21.01x
healthwarehouse.com 3.54% 20.41x
enterprise.com 1.29% 17.74x
toysrus.com 1.34% 17.63x
kirklands.com 1.94% 16.65x
hyatt.com 1.37% 16.20x
cigna.com 1.60% 16.16x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 14.79x
Pharmacy 7.99% 13.16x
Discount Shopping 1.51% 11.42x
Senior Care 0.59% 9.73x
Vitamin Shoppers 2.74% 9.70x
As Seen On TV Products 0.03% 9.33x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 9.02x
Credit Unions & Consumer Protection 0.25% 8.94x
Medical Diagnostics 12.98% 8.85x
Medical Supplies 2.09% 8.71x
Composition Percentage: The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female