Explore the Healthcare Discount Shoppers Audience
Below you'll find more information about the Healthcare Discount Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthcare Discount Shoppers audience.
INTERESTS
The Healthcare Discount Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthcare Discount Shoppers audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 23.28% | 31.36x |
| Budget Grocery Shoppers | 22.44% | 30.15x |
| Pain Medication Users | 28.30% | 30.14x |
| Retired Budget Healthcare Shoppers | 24.02% | 30.00x |
| Cardio Health Researchers | 32.57% | 29.32x |
| Oncology Researchers | 30.02% | 29.07x |
| Joint Pain Sufferers | 28.61% | 28.60x |
| Retired Assisted Living Shoppers | 22.85% | 28.39x |
| Eyeglasses & Contact Lens Buyers | 31.60% | 28.24x |
| Pharmacy Shoppers | 21.98% | 27.80x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Interest attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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APPAREL RETAILERS
The Healthcare Discount Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthcare Discount Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.14x |
| Jos A. Bank Clothiers | 0.40% | 1.56x |
| Belk | 0.02% | 1.52x |
| Bonobos | 0.08% | 1.44x |
| Zara | 0.03% | 1.42x |
| Mens Wearhouse | 0.59% | 1.41x |
| Johnston and Murphy | 0.16% | 1.29x |
| Supreme | 0.01% | 1.28x |
| Club Monaco | 0.02% | 1.28x |
| White House Black Market | 0.24% | 1.25x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Location attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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WEBSITES
The Healthcare Discount Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthcare Discount Shoppers audience is rxpharmacycoupons.com.
| Website | Composition | Index |
| rxpharmacycoupons.com | 4.60% | 88.91x |
| internetdrugcoupons.com | 2.47% | 88.19x |
| helprx.info | 1.76% | 64.82x |
| ehealthme.com | 1.02% | 53.42x |
| belk.com | 1.37% | 47.77x |
| puritan.com | 1.81% | 45.07x |
| news-medical.net | 1.01% | 44.86x |
| ucomparehealthcare.com | 4.60% | 43.45x |
| gnc.com | 1.46% | 41.78x |
| hours-locations.com | 1.28% | 39.15x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Web attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthcare Discount Shoppers audience is Pharmacy.
| Content Affinity | Composition | Index |
| Pharmacy | 15.41% | 20.28x |
| As Seen On TV Products | 0.12% | 17.01x |
| Discount Shopping | 4.96% | 16.99x |
| Washington D.C. Hotels | 0.02% | 16.70x |
| ISPs & Local Services | 0.08% | 16.39x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.42% | 16.03x |
| Low Budget Shoppers | 1.90% | 15.55x |
| Higher-End Fashion Brands | 1.53% | 14.39x |
| Senior Care | 1.66% | 14.20x |
| Vitamin Shoppers | 6.76% | 14.18x |
Composition Percentage:
The overlap percentage between the Healthcare Discount Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Discount Shoppers audience to the internet population.
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DEMOGRAPHICS
The Healthcare Discount Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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