Dstillery Audiences

HEALTHCARE INDUSTRY

Audience Size: 2.9 Million Devices

Explore the Healthcare Industry Audience

Below you'll find more information about the Healthcare Industry audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthcare Industry audience.

Dstillery Crafted Audiences

INTERESTS

The Healthcare Industry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthcare Industry audience is Medical Science Researchers.

Interest Composition Index
Medical Science Researchers 65.51% 37.21x
Cholesterol Researchers 46.30% 34.84x
Retired Health Insurance Researchers 53.32% 34.07x
Pharmacy Shoppers 48.45% 33.89x
Retired Assisted Living Shoppers 53.27% 32.13x
Headache and Migraine Sufferers 50.68% 31.74x
Breast Cancer Fund Raisers 43.66% 31.48x
Retired Budget Healthcare Shoppers 49.79% 30.92x
Menopause Researchers 51.65% 30.69x
Hematologists 47.69% 30.13x
Composition Percentage: The overlap percentage between the Healthcare Industry audience and the Interest attribute.
Index: A comparison of the Healthcare Industry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthcare Industry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthcare Industry audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.57x
Ann Taylor 0.02% 1.29x
The North Face 0.01% 1.11x
American Apparel 0.02% 1.07x
Kate Spade 0.01% 1.07x
Club Monaco 0.01% 1.07x
REI 0.01% 1.07x
Talbots 0.03% 1.05x
LOFT 0.03% 1.03x
Dressbarn 0.03% 1.02x
Composition Percentage: The overlap percentage between the Healthcare Industry audience and the Location attribute.
Index: A comparison of the Healthcare Industry audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthcare Industry audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthcare Industry audience is research.umn.edu.

Website Composition Index
research.umn.edu 0.03% 44.68x
wildlifeinsider.com 0.04% 44.22x
bridging.org 0.06% 43.80x
hafh.org 0.02% 43.17x
tocris.com 0.13% 42.62x
medicalalley.org 0.03% 41.89x
biocompare.com 0.03% 41.75x
lifeaspire.com 0.04% 41.73x
idsnews.com 0.04% 41.62x
mfgday.com 0.06% 41.53x
Composition Percentage: The overlap percentage between the Healthcare Industry audience and the Web attribute.
Index: A comparison of the Healthcare Industry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthcare Industry audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 11.57% 22.73x
Cardiac & Other Health Research 14.04% 21.73x
Healthcare - Doctors & Diagnosis 13.23% 19.58x
Disease Cluster 6.57% 19.34x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.49% 18.07x
Medical & Pharmaceutical Scholarship 28.33% 18.03x
Natural Diet & Supplement Researchers 12.69% 17.04x
Healthy Eating Researchers 7.41% 16.70x
Cancer Research 20.90% 16.30x
Back & Spine 20.26% 16.26x
Composition Percentage: The overlap percentage between the Healthcare Industry audience and the Content Affinity attribute.
Index: A comparison of the Healthcare Industry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthcare Industry audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000