Explore the Healthy Eaters Audience
Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Healthy Eaters audience.
INTERESTS
The Healthy Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.
| Interest | Composition | Index |
| Nutrition Conscious Eaters | 71.47% | 78.23x |
| Home Design and Living Publication Readers | 55.45% | 70.00x |
| Home Kitchen Chefs | 67.53% | 66.84x |
| Gourmet Food & Wine Researchers | 61.52% | 66.75x |
| Luxury Fitness Shoppers | 63.63% | 65.14x |
| Luxury Athletic Footwear Shoppers | 63.63% | 65.13x |
| Shelf-Stable Food Content Readers | 34.25% | 62.38x |
| Pantry Recipes Researchers | 34.57% | 59.82x |
| Cooking Show Fans | 58.35% | 58.56x |
| Recipe Researchers | 54.55% | 57.92x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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APPAREL RETAILERS
The Healthy Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthy Eaters audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.85x |
| Jos A. Bank Clothiers | 0.02% | 1.68x |
| Express | 0.03% | 1.49x |
| Coach | 0.01% | 1.49x |
| Eddie Bauer | 0.01% | 1.36x |
| White House Black Market | 0.02% | 1.35x |
| American Eagle Outfitters | 0.02% | 1.30x |
| Gap | 0.02% | 1.29x |
| Victoria's Secret | 0.03% | 1.24x |
| Aeropostale | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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WEBSITES
The Healthy Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthy Eaters audience is finecooking.com.
| Website | Composition | Index |
| finecooking.com | 2.42% | 60.56x |
| kraftcanada.com | 1.08% | 56.72x |
| thefullhelping.com | 1.94% | 48.57x |
| naturallyella.com | 1.91% | 47.94x |
| manrepeller.com | 2.29% | 47.07x |
| vegetariantimes.com | 2.44% | 46.67x |
| lazycatkitchen.com | 2.24% | 46.43x |
| foodnetwork.ca | 8.81% | 45.98x |
| ohmyveggies.com | 3.75% | 45.64x |
| ilovevegan.com | 2.44% | 45.26x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 1.34% | 38.43x |
| Canada Shopping - General Commerce | 0.38% | 29.93x |
| Canada Consumer Product Cluster | 5.29% | 29.43x |
| Vegetarian Diet | 17.66% | 28.21x |
| Canada Shopping - Kitchenware | 0.75% | 26.65x |
| Low Carb Diets | 6.65% | 26.29x |
| Canada Job Seekers Cluster | 0.09% | 25.61x |
| Paleo & Keto Diet Enthusiasts | 1.45% | 24.71x |
| Organic Beauty & Skincare Products | 0.17% | 24.54x |
| Food Cluster | 0.08% | 24.29x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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DEMOGRAPHICS
The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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