Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.6 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 74.56% 55.21x
Luxury Fitness Shoppers 71.73% 48.61x
Luxury Athletic Footwear Shoppers 71.92% 48.14x
Home Kitchen Chefs 64.89% 47.60x
Gourmet Food & Wine Researchers 68.02% 43.67x
Women's Fitness Enthusiasts 47.85% 38.46x
Cooking Show Fans 63.36% 37.86x
Healthy Snacks Shoppers 58.20% 37.76x
Recipe Researchers 57.15% 37.40x
Gluten-Free Recipe Researchers 55.27% 36.19x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.78x
Club Monaco 0.02% 1.78x
Patagonia 0.03% 1.60x
American Apparel 0.06% 1.57x
Columbia 0.02% 1.56x
Kate Spade 0.03% 1.54x
Express Outlets 0.01% 1.48x
REI 0.03% 1.46x
Joe's Jeans 0.01% 1.44x
LOFT 0.08% 1.43x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is stupideasypaleo.com.

Website Composition Index
stupideasypaleo.com 1.02% 77.37x
cearaskitchen.com 1.18% 73.29x
veganbaking.net 1.21% 69.65x
blissfulbasil.com 2.07% 67.75x
holycowvegan.net 2.48% 67.32x
thefullhelping.com 3.47% 67.11x
naturallyella.com 3.17% 67.01x
blog.fatfreevegan.com 3.03% 65.42x
healthyslowcooking.com 1.75% 65.40x
ohsheglows.com 7.06% 64.81x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 9.19% 25.31x
Vegans & Animal Welfare 10.10% 24.60x
Vegetarian Diet 34.33% 24.50x
Nutrition & Diabetic Living 1.84% 22.31x
Food Cluster 7.58% 21.97x
Healthy Eating Researchers 8.01% 21.59x
Organic Beauty & Skincare Products 5.14% 21.51x
Travel, Food, Fashion & Fitness 5.04% 21.50x
Low Carb Diets 15.33% 19.56x
Stay at Home Mom 25.24% 19.05x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female