Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.4 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 76.36% 63.27x
Home Design and Living Publication Readers 65.69% 57.67x
Luxury Fitness Shoppers 69.40% 57.63x
Luxury Athletic Footwear Shoppers 69.40% 57.62x
Home Kitchen Chefs 69.30% 56.63x
Gourmet Food & Wine Researchers 69.31% 56.27x
Cooking Show Fans 63.31% 52.58x
Wine Lovers 55.34% 49.42x
Recipe Researchers 61.73% 48.57x
Healthy Snacks Shoppers 63.54% 47.60x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is REI.

Location Composition Index
REI 0.02% 1.46x
Carhartt 0.07% 1.39x
Madewell 0.01% 1.36x
J. Crew 0.02% 1.30x
White House Black Market 0.10% 1.30x
Lululemon 0.04% 1.30x
Bonobos 0.02% 1.29x
Talbots 0.04% 1.29x
Brooks Brothers 0.03% 1.28x
Chicos 0.05% 1.25x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.20% 72.31x
amuse-your-bouche.com 1.06% 71.94x
food52.com 3.77% 59.23x
pcrm.org 1.02% 54.52x
mastercook.com 1.11% 54.45x
diabeticlivingonline.com 1.56% 51.74x
annmariegianni.com 1.04% 51.67x
theveglife.com 1.19% 51.36x
xojane.com 3.46% 51.11x
blissfulbasil.com 1.71% 51.10x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 4.37% 25.86x
Vegetarian Diet 24.08% 24.07x
Food Cluster 3.83% 23.19x
Low Carb Diets 9.99% 22.86x
Healthy Eating Researchers 3.42% 22.66x
Nutrition & Diabetic Living 1.48% 22.47x
Travel, Food, Fashion & Fitness 3.97% 22.14x
Paleo & Keto Diet Enthusiasts 10.63% 21.60x
Active Lifestyle Enthusiasts 0.14% 21.47x
Organic Beauty & Skincare Products 2.61% 20.86x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female