Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.5 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 74.00% 49.02x
Gourmet Food & Wine Researchers 64.53% 42.44x
Home Kitchen Chefs 64.49% 41.84x
Cooking Show Fans 59.24% 37.82x
Women's Fitness Enthusiasts 46.04% 33.33x
Healthy Snacks Shoppers 55.50% 33.13x
Recipe Researchers 55.25% 32.04x
Gluten-Free Recipe Researchers 55.81% 30.64x
Yogis 51.27% 29.97x
Home Design Enthusiasts 45.61% 29.58x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.51x
Joe's Jeans 0.00% 1.48x
Urban Outfitters 0.05% 1.43x
LL Bean 0.00% 1.42x
Madewell 0.02% 1.41x
Club Monaco 0.01% 1.37x
REI 0.02% 1.23x
Eddie Bauer 0.01% 1.21x
Abercrombie & Fitch 0.02% 1.19x
Dressbarn 0.04% 1.14x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is innerself.com.

Website Composition Index
innerself.com 0.24% 97.12x
typingstudy.com 0.38% 84.69x
peacefmonline.com 0.23% 83.25x
thisrawsomeveganlife.com 0.46% 79.93x
engine2diet.com 0.22% 76.63x
fatfreevegan.com 0.20% 75.62x
sproutedkitchen.com 0.81% 75.51x
findingvegan.com 0.34% 74.74x
savvyvegetarian.com 0.34% 74.68x
vegweb.com 0.90% 74.09x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.91% 25.67x
Vegetarian Diet 31.09% 23.76x
Vegans & Animal Welfare 10.49% 21.14x
Travel, Food, Fashion & Fitness 4.15% 18.86x
Food Cluster 7.46% 18.60x
Organic Beauty & Skincare Products 5.06% 18.57x
Healthy Eating Researchers 8.29% 18.54x
Low Carb Diets 12.98% 17.92x
Stay at Home Mom 12.26% 17.63x
Active Lifestyle Enthusiasts 0.21% 16.56x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999