Dstillery Audiences

HEALTHY EATERS

Audience Size: 3.6 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 76.43% 58.66x
Luxury Fitness Shoppers 69.83% 53.86x
Luxury Athletic Footwear Shoppers 69.82% 53.85x
Home Design and Living Publication Readers 66.21% 53.33x
Home Kitchen Chefs 70.17% 51.82x
Gourmet Food & Wine Researchers 69.93% 51.61x
Cooking Show Fans 63.00% 48.13x
Wine Lovers 56.34% 45.36x
Recipe Researchers 62.01% 44.56x
Healthy Snacks Shoppers 62.70% 44.47x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.74x
Supreme 0.01% 1.55x
Jos A. Bank Clothiers 0.39% 1.51x
White House Black Market 0.43% 1.36x
Mens Wearhouse 0.58% 1.33x
Intermix 0.01% 1.32x
REI 0.02% 1.32x
Johnston and Murphy 0.55% 1.23x
Free People 0.02% 1.19x
Buckle 0.30% 1.18x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is amuse-your-bouche.com.

Website Composition Index
amuse-your-bouche.com 1.05% 50.87x
jaysbakingmecrazy.com 1.09% 45.51x
thefullhelping.com 2.44% 44.84x
theveglife.com 1.12% 44.75x
food52.com 3.94% 43.58x
holycowvegan.net 1.92% 41.98x
healthyslowcooking.com 1.16% 41.89x
mastercook.com 1.17% 41.87x
blissfulbasil.com 1.50% 41.53x
veganosity.com 1.60% 40.79x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 5.17% 23.15x
Vegetarian Diet 25.30% 21.94x
Healthy Eating Researchers 4.15% 21.37x
Nutrition & Diabetic Living 1.68% 20.61x
Food Cluster 4.57% 20.34x
Low Carb Diets 11.10% 19.94x
Travel, Food, Fashion & Fitness 4.11% 19.67x
Organic Beauty & Skincare Products 3.09% 19.50x
Paleo & Keto Diet Enthusiasts 12.55% 18.93x
Active Lifestyle Enthusiasts 0.16% 18.63x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female