Explore the Healthy Eaters Audience
Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Healthy Eaters audience.
INTERESTS
The Healthy Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.
| Interest | Composition | Index |
| Nutrition Conscious Eaters | 76.52% | 45.00x |
| Home Design and Living Publication Readers | 66.41% | 41.85x |
| Home Kitchen Chefs | 67.57% | 41.48x |
| Luxury Fitness Shoppers | 69.07% | 41.22x |
| Luxury Athletic Footwear Shoppers | 69.08% | 41.21x |
| Gourmet Food & Wine Researchers | 68.43% | 40.84x |
| Cooking Show Fans | 60.27% | 39.60x |
| Recipe Researchers | 61.12% | 35.45x |
| Healthy Snacks Shoppers | 61.96% | 35.13x |
| Wine Lovers | 57.10% | 34.93x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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APPAREL RETAILERS
The Healthy Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthy Eaters audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.36x |
| Bonobos | 0.01% | 1.30x |
| Free People | 0.02% | 1.25x |
| Lululemon | 0.04% | 1.23x |
| Urban Outfitters | 0.03% | 1.19x |
| Ann Taylor | 0.01% | 1.16x |
| Forever 21 | 0.04% | 1.15x |
| Carhartt | 0.28% | 1.13x |
| Mens Wearhouse | 0.05% | 1.11x |
| Talbots | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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WEBSITES
The Healthy Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthy Eaters audience is food52.com.
| Website | Composition | Index |
| food52.com | 2.05% | 38.13x |
| honestcooking.com | 2.31% | 33.28x |
| thefullhelping.com | 2.13% | 33.05x |
| feedmephoebe.com | 1.29% | 32.65x |
| betterrecipes.com | 1.81% | 32.15x |
| hippressurecooking.com | 1.03% | 31.83x |
| joyofkosher.com | 1.39% | 31.77x |
| fortheloveofcooking.net | 1.72% | 31.54x |
| blissfulbasil.com | 1.25% | 31.10x |
| vegetariantimes.com | 3.98% | 30.73x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 3.51% | 21.39x |
| Food Cluster | 2.64% | 19.23x |
| Vegetarian Diet | 22.26% | 19.08x |
| Low Carb Diets | 8.45% | 18.90x |
| Healthy Eating Researchers | 2.30% | 18.40x |
| Travel, Food, Fashion & Fitness | 3.40% | 18.26x |
| Paleo & Keto Diet Enthusiasts | 7.47% | 18.26x |
| Nutrition & Diabetic Living | 1.14% | 18.20x |
| Consumer Packaged Goods | 14.85% | 17.81x |
| Active Lifestyle Enthusiasts | 0.09% | 17.21x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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DEMOGRAPHICS
The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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