Dstillery Audiences

HEALTHY EATERS

Audience Size: 1.5 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 67.92% 94.58x
Home Design and Living Publication Readers 47.69% 80.10x
Luxury Fitness Shoppers 54.68% 79.96x
Luxury Athletic Footwear Shoppers 54.67% 79.93x
Gourmet Food & Wine Researchers 51.89% 76.64x
Home Kitchen Chefs 62.48% 76.48x
Pantry Recipes Researchers 32.44% 66.96x
Shelf-Stable Food Content Readers 30.82% 66.74x
Home Custom Bedroom Decorators 29.59% 66.33x
Custom Home Lighting Shoppers 29.59% 66.33x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Chicos.

Location Composition Index
Chicos 0.03% 1.84x
Forever 21 0.02% 1.42x
Coach 0.01% 1.37x
J. Crew 0.01% 1.37x
Zumiez 0.02% 1.34x
Mens Wearhouse 0.03% 1.20x
Jos A. Bank Clothiers 0.01% 1.17x
Hollister 0.01% 1.07x
Old Navy 0.03% 1.07x
White House Black Market 0.02% 1.02x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is foodnetwork.ca.

Website Composition Index
foodnetwork.ca 4.55% 52.74x
thefullhelping.com 1.80% 52.38x
naturallyella.com 1.49% 51.56x
vegetariantimes.com 2.45% 51.38x
lazycatkitchen.com 2.03% 50.32x
therealfoodrds.com 3.36% 49.21x
ohmyveggies.com 3.23% 49.01x
yupitsvegan.com 3.06% 48.10x
ilovevegan.com 2.04% 48.02x
veggiesdontbite.com 1.74% 47.27x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.77% 43.54x
Canada Consumer Product Cluster 3.40% 37.11x
Vegetarian Diet 14.79% 31.53x
Canada Shopping - Kitchenware 0.43% 30.49x
Low Carb Diets 5.97% 28.53x
Paleo & Keto Diet Enthusiasts 0.78% 26.64x
Assorted Topics (Television, Origami, Men's Health) 1.34% 26.11x
Assorted Topics (Family, Household Wellness, The Beach) 23.34% 25.15x
Healthy Eating Researchers 0.16% 25.09x
Travel, Food, Fashion & Fitness 2.70% 24.83x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female