Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.5 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 74.11% 91.57x
Luxury Fitness Shoppers 66.41% 84.24x
Luxury Athletic Footwear Shoppers 66.45% 83.63x
Home Kitchen Chefs 64.89% 79.72x
Gourmet Food & Wine Researchers 67.55% 73.99x
Home Design and Living Publication Readers 67.43% 73.24x
Cooking Show Fans 58.23% 68.74x
Healthy Snacks Shoppers 57.26% 65.67x
Recipe Researchers 56.46% 65.04x
Women's Fitness Enthusiasts 48.04% 64.55x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Bonobos.

Location Composition Index
Bonobos 0.05% 1.72x
Intermix 0.01% 1.66x
Supreme 0.02% 1.59x
Lululemon 0.07% 1.47x
Club Monaco 0.01% 1.45x
Levi Strauss 0.01% 1.44x
Patagonia 0.02% 1.43x
Banana Republic 0.04% 1.43x
The North Face 0.02% 1.42x
Armani 0.05% 1.40x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is cearaskitchen.com.

Website Composition Index
cearaskitchen.com 1.14% 58.96x
amuse-your-bouche.com 2.15% 57.03x
veganbaking.net 1.10% 56.33x
thefullhelping.com 3.45% 55.30x
blissfulbasil.com 2.06% 54.86x
holycowvegan.net 2.49% 54.26x
theveglife.com 1.74% 53.90x
blog.fatfreevegan.com 2.91% 53.82x
naturallyella.com 3.11% 53.59x
healthyslowcooking.com 1.68% 53.13x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 8.84% 28.59x
Vegetarian Diet 33.44% 27.62x
Assorted Topics (Family, Household Wellness, The Beach) 9.39% 26.55x
Nutrition & Diabetic Living 1.93% 25.84x
Food Cluster 6.89% 25.08x
Healthy Eating Researchers 7.11% 25.03x
Organic Beauty & Skincare Products 4.71% 24.14x
Travel, Food, Fashion & Fitness 5.12% 23.95x
Low Carb Diets 15.09% 22.64x
Paleo & Keto Diet Enthusiasts 20.00% 21.74x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female