Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.6 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 74.28% 47.66x
Home Design and Living Publication Readers 64.69% 43.58x
Luxury Fitness Shoppers 64.90% 42.69x
Luxury Athletic Footwear Shoppers 64.89% 42.69x
Home Kitchen Chefs 69.09% 42.57x
Gourmet Food & Wine Researchers 66.09% 42.51x
Cooking Show Fans 58.22% 39.84x
Recipe Researchers 55.63% 37.44x
Wine Lovers 55.02% 37.40x
Wellness Enthusiasts 58.74% 37.37x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.67x
White House Black Market 0.01% 1.63x
Gap 0.01% 1.50x
Dressbarn 0.01% 1.42x
Lane Bryant 0.01% 1.38x
Buckle 0.01% 1.33x
Old Navy 0.02% 1.31x
Victoria's Secret 0.02% 1.30x
Mens Wearhouse 0.01% 1.19x
Chicos 0.01% 1.18x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is thefullhelping.com.

Website Composition Index
thefullhelping.com 2.56% 33.13x
blissfulbasil.com 1.33% 31.14x
vegetariantimes.com 4.30% 30.96x
recipe4living.com 1.41% 30.26x
veggiesdontbite.com 2.61% 29.83x
passtheplants.com 1.40% 29.65x
unconventionalbaker.com 1.12% 29.51x
familycircle.com 2.15% 29.23x
honestcooking.com 2.25% 29.22x
wearychef.com 1.04% 28.79x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.58% 23.93x
Active Lifestyle Enthusiasts 0.05% 21.42x
Food Cluster 0.94% 19.25x
Paleo & Keto Diet Enthusiasts 4.26% 18.89x
Holistic Medicine 0.27% 18.38x
Vegetarian Diet 30.22% 17.92x
Organic Beauty & Skincare Products 1.21% 17.64x
Travel, Food, Fashion & Fitness 5.90% 17.19x
Natural Diet & Supplement Researchers 1.84% 17.08x
Female Lifestyle Content Readers 7.91% 16.88x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female