Dstillery Audiences

HEALTHY EATERS

Audience Size: 2 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 71.47% 78.23x
Home Design and Living Publication Readers 55.45% 70.00x
Home Kitchen Chefs 67.53% 66.84x
Gourmet Food & Wine Researchers 61.52% 66.75x
Luxury Fitness Shoppers 63.63% 65.14x
Luxury Athletic Footwear Shoppers 63.63% 65.13x
Shelf-Stable Food Content Readers 34.25% 62.38x
Pantry Recipes Researchers 34.57% 59.82x
Cooking Show Fans 58.35% 58.56x
Recipe Researchers 54.55% 57.92x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.85x
Jos A. Bank Clothiers 0.02% 1.68x
Express 0.03% 1.49x
Coach 0.01% 1.49x
Eddie Bauer 0.01% 1.36x
White House Black Market 0.02% 1.35x
American Eagle Outfitters 0.02% 1.30x
Gap 0.02% 1.29x
Victoria's Secret 0.03% 1.24x
Aeropostale 0.02% 1.23x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 2.42% 60.56x
kraftcanada.com 1.08% 56.72x
thefullhelping.com 1.94% 48.57x
naturallyella.com 1.91% 47.94x
manrepeller.com 2.29% 47.07x
vegetariantimes.com 2.44% 46.67x
lazycatkitchen.com 2.24% 46.43x
foodnetwork.ca 8.81% 45.98x
ohmyveggies.com 3.75% 45.64x
ilovevegan.com 2.44% 45.26x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.34% 38.43x
Canada Shopping - General Commerce 0.38% 29.93x
Canada Consumer Product Cluster 5.29% 29.43x
Vegetarian Diet 17.66% 28.21x
Canada Shopping - Kitchenware 0.75% 26.65x
Low Carb Diets 6.65% 26.29x
Canada Job Seekers Cluster 0.09% 25.61x
Paleo & Keto Diet Enthusiasts 1.45% 24.71x
Organic Beauty & Skincare Products 0.17% 24.54x
Food Cluster 0.08% 24.29x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female