Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.5 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 73.47% 51.31x
Gourmet Food & Wine Researchers 64.94% 44.27x
Home Kitchen Chefs 65.72% 43.10x
Cooking Show Fans 61.47% 37.12x
Women's Fitness Enthusiasts 47.36% 34.49x
Healthy Snacks Shoppers 57.49% 33.94x
Recipe Researchers 55.56% 33.90x
Gluten-Free Recipe Researchers 55.01% 32.69x
Yogis 51.30% 31.61x
Home Design Enthusiasts 46.45% 31.23x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is The North Face.

Location Composition Index
The North Face 0.03% 1.35x
Urban Outfitters 0.04% 1.27x
Intermix 0.01% 1.21x
Madewell 0.02% 1.20x
LOFT 0.04% 1.20x
Ann Taylor 0.02% 1.19x
Supreme 0.00% 1.18x
LL Bean 0.01% 1.15x
REI 0.02% 1.14x
Chicos 0.05% 1.13x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is cearaskitchen.com.

Website Composition Index
cearaskitchen.com 1.30% 71.69x
stupideasypaleo.com 1.31% 70.97x
nomeatathlete.com 1.17% 70.65x
blissfulbasil.com 2.12% 67.97x
veganbaking.net 1.41% 67.68x
naturallyella.com 3.31% 67.52x
holycowvegan.net 2.53% 66.38x
thefullhelping.com 3.55% 65.89x
ohsheglows.com 7.63% 64.55x
simplyorganic.com 1.04% 64.49x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 8.22% 24.86x
Vegetarian Diet 33.52% 23.27x
Vegans & Animal Welfare 10.80% 21.78x
Healthy Eating Researchers 8.25% 19.58x
Food Cluster 7.77% 19.39x
Organic Beauty & Skincare Products 5.24% 19.26x
Travel, Food, Fashion & Fitness 4.61% 19.23x
Low Carb Diets 14.22% 18.43x
Nutrition & Diabetic Living 1.81% 18.06x
Stay at Home Mom 20.36% 17.19x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female