Dstillery Audiences

HEALTHY EATERS

Audience Size: 796.8 Thousand Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 796.8 thousand unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 46.11% 144.58x
Pre-Measured Grocery Shoppers 43.42% 131.07x
Wine Lovers 36.65% 128.65x
Cooking Show Fans 31.92% 123.79x
Healthy Diet Recipe Researchers 39.57% 120.61x
Gourmet Food & Wine Researchers 28.95% 120.18x
Home Design and Living Publication Readers 34.06% 101.21x
Plant Based & Vegan Food Recipe Shoppers 33.65% 101.13x
Nutrition Conscious Eaters 62.75% 99.76x
Dessert/Sweets Bakers 46.29% 97.72x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.29x
Maurices 0.02% 1.50x
Old Navy 0.01% 1.40x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is canadiancookingadventures.com.

Website Composition Index
canadiancookingadventures.com 1.34% 77.19x
chowhound.com 3.67% 73.14x
dinnerwithjulie.com 1.52% 70.36x
acanadianfoodie.com 1.16% 70.16x
retailmenot.ca 1.80% 69.03x
insidehalton.com 4.15% 67.18x
thechronicleherald.ca 1.34% 66.71x
rachaelraymag.com 1.75% 64.61x
seasonsandsuppers.ca 8.65% 64.11x
weekendatthecottage.com 3.14% 63.36x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.25% 46.97x
Cakes & Sweets 0.63% 43.59x
Low Carb Diets 5.07% 40.46x
Canada Consumer Product Cluster 1.63% 39.78x
Vegetarian Diet 9.42% 37.14x
Parenting & Children's Activities 0.24% 36.50x
Assorted Topics (Family, Household Wellness, The Beach) 17.15% 34.33x
Female Lifestyle Content Readers 2.16% 32.43x
Stay at Home Mom 24.56% 32.37x
Quebec Vacations 1.29% 30.34x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female