Dstillery Audiences

HEALTHY EATERS

Audience Size: 1.9 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 72.32% 67.59x
Home Design and Living Publication Readers 55.60% 60.98x
Gourmet Food & Wine Researchers 61.17% 59.64x
Home Kitchen Chefs 68.09% 58.83x
Luxury Athletic Footwear Shoppers 61.94% 57.96x
Luxury Fitness Shoppers 61.94% 57.96x
Shelf-Stable Food Content Readers 35.30% 54.04x
Pantry Recipes Researchers 34.24% 52.12x
Cooking Show Fans 59.78% 51.91x
Wine Lovers 52.44% 51.03x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.83x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 3.74% 55.61x
kraftcanada.com 1.87% 51.99x
geniuskitchen.com 1.74% 51.43x
healthlinkbc.ca 1.43% 46.72x
lcbo.com 1.38% 45.47x
thefullhelping.com 1.97% 45.39x
vegetariantimes.com 2.68% 45.31x
naturallyella.com 2.16% 45.24x
wineandglue.com 1.23% 44.73x
babble.com 1.36% 43.12x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.62% 35.54x
Canada Consumer Product Cluster 6.83% 27.55x
Food Cluster 0.14% 27.35x
Canada Shopping - General Commerce 0.73% 26.86x
Vegetarian Diet 19.40% 26.37x
Canada Shopping - Kitchenware 1.00% 25.55x
Custom Gifts 0.25% 25.25x
Low Carb Diets 6.91% 25.00x
London Tourism & Events 0.08% 24.97x
Paleo & Keto Diet Enthusiasts 1.67% 24.03x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female