Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.1 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 73.55% 88.86x
Luxury Fitness Shoppers 66.20% 81.02x
Luxury Athletic Footwear Shoppers 66.23% 80.75x
Home Design and Living Publication Readers 61.64% 79.12x
Gourmet Food & Wine Researchers 63.58% 77.12x
Home Kitchen Chefs 65.88% 76.62x
Cooking Show Fans 57.18% 68.87x
Wine Lovers 52.26% 65.29x
Healthy Snacks Shoppers 57.13% 64.74x
Recipe Researchers 55.31% 64.56x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Supreme.

Location Composition Index
Supreme 0.02% 2.00x
Bonobos 0.11% 1.85x
Uniqlo 0.03% 1.73x
Jos A. Bank Clothiers 0.44% 1.48x
Madewell 0.05% 1.46x
Club Monaco 0.02% 1.45x
Patagonia 0.02% 1.40x
REI 0.02% 1.38x
Mens Wearhouse 0.65% 1.34x
The North Face 0.03% 1.33x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is amuse-your-bouche.com.

Website Composition Index
amuse-your-bouche.com 2.08% 68.95x
cearaskitchen.com 1.26% 66.39x
veganbaking.net 1.15% 65.84x
thefullhelping.com 3.90% 63.82x
theveglife.com 1.90% 62.92x
vegkitchen.com 1.37% 61.30x
holycowvegan.net 2.87% 60.96x
blissfulbasil.com 2.36% 60.69x
blog.fatfreevegan.com 3.24% 60.13x
thefirstmess.com 1.69% 59.86x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 8.60% 29.74x
Vegetarian Diet 35.12% 27.42x
Healthy Eating Researchers 6.83% 26.83x
Nutrition & Diabetic Living 2.16% 25.86x
Food Cluster 7.00% 25.09x
Assorted Topics (Family, Household Wellness, The Beach) 10.51% 24.46x
Organic Beauty & Skincare Products 4.75% 24.35x
Travel, Food, Fashion & Fitness 5.47% 24.30x
Active Lifestyle Enthusiasts 0.23% 23.75x
Low Carb Diets 15.67% 23.52x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female