Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.9 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 75.19% 59.59x
Home Design and Living Publication Readers 63.66% 54.52x
Luxury Athletic Footwear Shoppers 66.39% 53.24x
Luxury Fitness Shoppers 66.39% 53.24x
Gourmet Food & Wine Researchers 65.34% 53.04x
Home Kitchen Chefs 66.78% 52.81x
Cooking Show Fans 62.04% 47.32x
Recipe Researchers 58.02% 46.05x
Wine Lovers 54.13% 45.38x
Healthy Snacks Shoppers 60.64% 44.75x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.29x
Carhartt 0.12% 1.17x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is thefullhelping.com.

Website Composition Index
thefullhelping.com 2.76% 38.26x
joyofkosher.com 1.33% 37.93x
food52.com 2.13% 37.75x
theveglife.com 1.20% 37.70x
betterrecipes.com 1.69% 37.05x
honestcooking.com 2.64% 36.94x
blissfulbasil.com 1.51% 36.66x
veggiesdontbite.com 2.57% 35.67x
vegetariantimes.com 4.90% 35.40x
ifoodblogger.com 1.93% 35.18x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 4.25% 28.97x
Food Cluster 2.39% 26.60x
Paleo & Keto Diet Enthusiasts 7.02% 23.83x
Healthy Eating Researchers 2.18% 23.77x
Vegetarian Diet 27.95% 23.65x
Low Carb Diets 11.00% 22.32x
Organic Beauty & Skincare Products 1.91% 22.30x
Travel, Food, Fashion & Fitness 4.86% 22.06x
Consumer Packaged Goods 16.29% 21.95x
Holistic Medicine 0.50% 21.82x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female