Dstillery Audiences

HEALTHY EATERS

Audience Size: 2.4 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 74.57% 68.08x
Home Design and Living Publication Readers 62.05% 62.51x
Gourmet Food & Wine Researchers 66.02% 60.92x
Home Kitchen Chefs 69.25% 60.22x
Luxury Athletic Footwear Shoppers 67.41% 59.82x
Luxury Fitness Shoppers 67.41% 59.82x
Cooking Show Fans 62.50% 54.76x
Wine Lovers 55.34% 52.84x
Wellness Enthusiasts 57.73% 52.39x
Recipe Researchers 58.80% 51.80x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.72x
Chicos 0.01% 1.56x
Buckle 0.01% 1.49x
White House Black Market 0.01% 1.42x
Maurices 0.01% 1.10x
Carhartt 0.13% 1.09x
Old Navy 0.01% 1.04x
The Childrens Place 0.01% 1.03x
Victoria's Secret 0.01% 0.98x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is thefullhelping.com.

Website Composition Index
thefullhelping.com 2.11% 48.46x
honestcooking.com 1.38% 47.76x
vegetariantimes.com 3.37% 47.28x
finecooking.com 7.81% 46.72x
familycircle.com 1.28% 46.10x
blissfulbasil.com 1.04% 46.04x
passtheplants.com 1.02% 45.34x
whfoods.com 1.27% 44.09x
ohmyveggies.com 4.69% 43.43x
veggiesdontbite.com 2.16% 43.20x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 2.36% 28.44x
Food Cluster 0.48% 24.54x
Vegetarian Diet 24.35% 23.04x
Holistic Medicine 0.18% 22.62x
Homeschooling 0.17% 22.36x
Paleo & Keto Diet Enthusiasts 2.70% 22.33x
Low Carb Diets 9.37% 21.43x
Female Lifestyle Content Readers 5.79% 20.63x
Natural Diet & Supplement Researchers 1.17% 20.32x
Travel, Food, Fashion & Fitness 4.47% 20.28x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female