Explore the Healthy Eaters Audience
Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Healthy Eaters audience.
INTERESTS
The Healthy Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.
| Interest | Composition | Index |
| Nutrition Conscious Eaters | 74.00% | 49.02x |
| Gourmet Food & Wine Researchers | 64.53% | 42.44x |
| Home Kitchen Chefs | 64.49% | 41.84x |
| Cooking Show Fans | 59.24% | 37.82x |
| Women's Fitness Enthusiasts | 46.04% | 33.33x |
| Healthy Snacks Shoppers | 55.50% | 33.13x |
| Recipe Researchers | 55.25% | 32.04x |
| Gluten-Free Recipe Researchers | 55.81% | 30.64x |
| Yogis | 51.27% | 29.97x |
| Home Design Enthusiasts | 45.61% | 29.58x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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APPAREL RETAILERS
The Healthy Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.51x |
| Joe's Jeans | 0.00% | 1.48x |
| Urban Outfitters | 0.05% | 1.43x |
| LL Bean | 0.00% | 1.42x |
| Madewell | 0.02% | 1.41x |
| Club Monaco | 0.01% | 1.37x |
| REI | 0.02% | 1.23x |
| Eddie Bauer | 0.01% | 1.21x |
| Abercrombie & Fitch | 0.02% | 1.19x |
| Dressbarn | 0.04% | 1.14x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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WEBSITES
The Healthy Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthy Eaters audience is innerself.com.
| Website | Composition | Index |
| innerself.com | 0.24% | 97.12x |
| typingstudy.com | 0.38% | 84.69x |
| peacefmonline.com | 0.23% | 83.25x |
| thisrawsomeveganlife.com | 0.46% | 79.93x |
| engine2diet.com | 0.22% | 76.63x |
| fatfreevegan.com | 0.20% | 75.62x |
| sproutedkitchen.com | 0.81% | 75.51x |
| findingvegan.com | 0.34% | 74.74x |
| savvyvegetarian.com | 0.34% | 74.68x |
| vegweb.com | 0.90% | 74.09x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthy Eaters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 6.91% | 25.67x |
| Vegetarian Diet | 31.09% | 23.76x |
| Vegans & Animal Welfare | 10.49% | 21.14x |
| Travel, Food, Fashion & Fitness | 4.15% | 18.86x |
| Food Cluster | 7.46% | 18.60x |
| Organic Beauty & Skincare Products | 5.06% | 18.57x |
| Healthy Eating Researchers | 8.29% | 18.54x |
| Low Carb Diets | 12.98% | 17.92x |
| Stay at Home Mom | 12.26% | 17.63x |
| Active Lifestyle Enthusiasts | 0.21% | 16.56x |
Composition Percentage:
The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
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DEMOGRAPHICS
The Healthy Eaters audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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