Dstillery Audiences

HEALTHY EATERS

Audience Size: 769.4 Thousand Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 769.4 thousand unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 66.38% 115.64x
Home Design and Living Publication Readers 36.86% 98.62x
Luxury Athletic Footwear Shoppers 45.40% 85.60x
Luxury Fitness Shoppers 45.40% 85.60x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 31.43% 84.33x
Plant Based & Vegan Food Recipe Shoppers 51.94% 75.42x
Wellness Enthusiasts 41.74% 75.27x
Wine Lovers 56.64% 73.60x
Custom Home Lighting Shoppers 19.91% 72.79x
Home Custom Bedroom Decorators 19.91% 72.78x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Chicos.

Location Composition Index
Chicos 0.03% 2.54x
White House Black Market 0.01% 1.38x
Gymboree 0.02% 1.34x
Banana Republic 0.01% 1.23x
Zumiez 0.02% 1.19x
Carhartt 0.12% 1.14x
Maurices 0.03% 1.11x
LOFT 0.01% 1.07x
American Eagle Outfitters 0.01% 1.05x
Gap 0.01% 0.98x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.75% 71.06x
therealfoodrds.com 1.71% 66.69x
burnabynow.com 1.36% 64.16x
richmond-news.com 1.76% 62.33x
acanadianfoodie.com 1.02% 60.55x
thefullhelping.com 1.98% 60.50x
vegetariantimes.com 3.18% 60.30x
redfin.ca 3.47% 59.80x
lazycatkitchen.com 2.21% 58.65x
thefirstmess.com 2.38% 58.11x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.66% 63.16x
Canada Consumer Product Cluster 2.68% 42.41x
Canada Shopping - Kitchenware 0.63% 42.37x
Vegetarian Diet 14.47% 36.85x
Paleo & Keto Diet Enthusiasts 0.84% 34.30x
Low Carb Diets 6.12% 31.28x
Assorted Topics (Family, Household Wellness, The Beach) 24.77% 28.83x
Travel, Food, Fashion & Fitness 3.46% 27.72x
Canada Business Cluster 7.17% 27.19x
Assorted Topics (Television, Origami, Men's Health) 1.11% 26.93x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female