Dstillery Audiences

HEALTHY EATERS

Audience Size: 3.2 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 74.62% 52.99x
Home Design and Living Publication Readers 64.68% 49.03x
Luxury Fitness Shoppers 65.27% 48.21x
Luxury Athletic Footwear Shoppers 65.27% 48.21x
Gourmet Food & Wine Researchers 66.23% 47.52x
Home Kitchen Chefs 69.19% 46.48x
Cooking Show Fans 62.90% 42.27x
Wine Lovers 54.49% 41.43x
Recipe Researchers 57.99% 41.15x
Healthy Snacks Shoppers 60.98% 40.34x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.37x
Maurices 0.02% 1.30x
Old Navy 0.01% 1.24x
Carhartt 0.16% 1.11x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is thefullhelping.com.

Website Composition Index
thefullhelping.com 2.66% 37.08x
betterrecipes.com 1.17% 36.03x
theveglife.com 1.11% 36.01x
blissfulbasil.com 1.41% 34.75x
ifoodblogger.com 1.34% 34.30x
vegetariantimes.com 4.70% 34.21x
veggiesdontbite.com 2.63% 33.85x
recipe4living.com 2.04% 33.25x
camelliabrand.com 1.25% 32.85x
unconventionalbaker.com 1.16% 32.74x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.55% 26.77x
Food Cluster 1.35% 22.29x
Paleo & Keto Diet Enthusiasts 5.01% 21.19x
Vegetarian Diet 27.82% 20.74x
Holistic Medicine 0.34% 20.38x
Organic Beauty & Skincare Products 1.36% 19.93x
Nutrition & Diabetic Living 0.75% 19.68x
Low Carb Diets 10.74% 19.42x
Healthy Eating Researchers 1.52% 19.16x
Travel, Food, Fashion & Fitness 5.00% 18.76x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female