Dstillery Audiences

HEALTHY EATERS

Audience Size: 4.5 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 76.52% 45.00x
Home Design and Living Publication Readers 66.41% 41.85x
Home Kitchen Chefs 67.57% 41.48x
Luxury Fitness Shoppers 69.07% 41.22x
Luxury Athletic Footwear Shoppers 69.08% 41.21x
Gourmet Food & Wine Researchers 68.43% 40.84x
Cooking Show Fans 60.27% 39.60x
Recipe Researchers 61.12% 35.45x
Healthy Snacks Shoppers 61.96% 35.13x
Wine Lovers 57.10% 34.93x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is REI.

Location Composition Index
REI 0.01% 1.36x
Bonobos 0.01% 1.30x
Free People 0.02% 1.25x
Lululemon 0.04% 1.23x
Urban Outfitters 0.03% 1.19x
Ann Taylor 0.01% 1.16x
Forever 21 0.04% 1.15x
Carhartt 0.28% 1.13x
Mens Wearhouse 0.05% 1.11x
Talbots 0.03% 1.08x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is food52.com.

Website Composition Index
food52.com 2.05% 38.13x
honestcooking.com 2.31% 33.28x
thefullhelping.com 2.13% 33.05x
feedmephoebe.com 1.29% 32.65x
betterrecipes.com 1.81% 32.15x
hippressurecooking.com 1.03% 31.83x
joyofkosher.com 1.39% 31.77x
fortheloveofcooking.net 1.72% 31.54x
blissfulbasil.com 1.25% 31.10x
vegetariantimes.com 3.98% 30.73x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.51% 21.39x
Food Cluster 2.64% 19.23x
Vegetarian Diet 22.26% 19.08x
Low Carb Diets 8.45% 18.90x
Healthy Eating Researchers 2.30% 18.40x
Travel, Food, Fashion & Fitness 3.40% 18.26x
Paleo & Keto Diet Enthusiasts 7.47% 18.26x
Nutrition & Diabetic Living 1.14% 18.20x
Consumer Packaged Goods 14.85% 17.81x
Active Lifestyle Enthusiasts 0.09% 17.21x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female