Dstillery Audiences

HEALTHY EATERS

Audience Size: 1.2 Million Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 73.99% 70.23x
Home Design and Living Publication Readers 59.76% 63.53x
Gourmet Food & Wine Researchers 62.37% 62.60x
Home Kitchen Chefs 68.06% 61.63x
Luxury Fitness Shoppers 64.49% 60.52x
Luxury Athletic Footwear Shoppers 64.49% 60.51x
Cooking Show Fans 61.15% 55.09x
Wine Lovers 54.73% 53.93x
Custom Home Lighting Shoppers 45.96% 53.48x
Home Custom Bedroom Decorators 45.95% 53.48x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 5.09% 43.82x
kraftcanada.com 2.47% 40.04x
thefullhelping.com 2.00% 39.76x
vegetariantimes.com 2.84% 39.38x
naturallyella.com 2.34% 38.27x
geniuskitchen.com 5.53% 37.32x
101cookbooks.com 4.57% 36.73x
fitnessmagazine.com 1.19% 35.67x
ohmyveggies.com 4.13% 35.52x
ricardocuisine.com 2.30% 35.49x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.98% 32.80x
Food Cluster 0.31% 32.47x
Paleo & Keto Diet Enthusiasts 2.04% 26.06x
Canada Consumer Product Cluster 7.81% 25.84x
Vegetarian Diet 21.61% 25.67x
Homeschooling 0.10% 24.45x
Low Carb Diets 7.80% 23.68x
Holistic Medicine 0.09% 23.23x
Natural Diet & Supplement Researchers 0.86% 22.70x
Canada Shopping - General Commerce 0.98% 22.64x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female