Dstillery Audiences

HEALTHY EATERS

Audience Size: 862 Thousand Devices

Explore the Healthy Eaters Audience

Below you'll find more information about the Healthy Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 862 thousand unique devices whose actions qualify for the Healthy Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Eaters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 76.24% 114.86x
Home Design and Living Publication Readers 28.14% 106.92x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 30.48% 101.85x
Pre-Measured Grocery Shoppers 66.75% 101.49x
Nutrition Conscious Eaters 64.29% 99.30x
Shelf-Stable Food Content Readers 29.05% 98.96x
Healthy Diet Recipe Researchers 58.85% 95.36x
Pantry Recipes Researchers 31.77% 94.88x
Wine Lovers 58.55% 94.57x
Cooking Show Fans 52.36% 91.00x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Interest attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Eaters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.72x
Lululemon 0.01% 1.48x
Talbots 0.01% 1.46x
Mens Wearhouse 0.01% 1.34x
Carhartt 0.01% 1.28x
H&M 0.01% 1.13x
Old Navy 0.02% 1.08x
Express 0.01% 0.88x
Zumiez 0.02% 0.86x
Maurices 0.02% 0.82x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Location attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Eaters audience is acanadianfoodie.com.

Website Composition Index
acanadianfoodie.com 1.14% 77.95x
canadiancookingadventures.com 1.67% 75.37x
baked-theblog.com 1.11% 75.29x
mastermindtoys.com 1.12% 74.08x
dinnerwithjulie.com 1.78% 72.77x
thefirstmess.com 2.06% 68.95x
bakeplaysmile.com 1.25% 68.76x
easypeasyfoodie.com 1.54% 67.86x
everafterinthewoods.com 1.05% 67.19x
janespatisserie.com 1.95% 63.54x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Web attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.39% 54.47x
Cakes & Sweets 0.81% 42.77x
Low Carb Diets 6.64% 38.18x
Assorted Topics (Family, Household Wellness, The Beach) 23.29% 37.70x
Vegetarian Diet 11.52% 37.37x
Canada Consumer Product Cluster 1.77% 35.39x
Canada Shopping - Kitchenware 0.38% 34.27x
Stay at Home Mom 31.83% 30.33x
Female Lifestyle Content Readers 2.90% 29.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 27.10x
Composition Percentage: The overlap percentage between the Healthy Eaters audience and the Content Affinity attribute.
Index: A comparison of the Healthy Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female