Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 62.87% 47.66x
Gourmet Food & Wine Researchers 62.45% 46.80x
Home Kitchen Chefs 65.15% 45.69x
Cooking Show Fans 64.09% 44.28x
Home Design and Living Publication Readers 58.32% 43.85x
Shelf-Stable Food Content Readers 0.25% 43.34x
Cook at Home Parents 63.92% 42.32x
Healthy Eaters 58.19% 42.09x
Nutrition Conscious Eaters 56.33% 41.04x
Luxury Fitness Shoppers 54.24% 40.89x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 1.27x
Carhartt 0.16% 1.19x
Dressbarn 0.01% 1.16x
White House Black Market 0.01% 1.14x
Old Navy 0.02% 1.13x
Chicos 0.01% 1.12x
Buckle 0.01% 1.11x
Victoria's Secret 0.03% 1.02x
Lane Bryant 0.01% 1.01x
LOFT 0.01% 0.98x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.07% 46.80x
myhoneysplace.com 1.00% 41.99x
ifoodblogger.com 2.31% 41.30x
gardenandtable.net 1.71% 40.79x
homedesigninspired.com 1.09% 37.90x
cinnamonspiceandeverythingnice.com 2.08% 37.60x
wearychef.com 2.80% 37.35x
wickedgoodkitchen.com 1.72% 36.29x
4theloveoffoodblog.com 1.53% 36.08x
dreamingindiy.com 1.85% 35.52x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 31.12x
Low Carb Diets 12.29% 25.66x
Cakes & Sweets 5.05% 24.25x
Female Lifestyle Content Readers 8.54% 23.91x
Coupons & Family 11.72% 23.78x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.38% 21.99x
Consumer Packaged Goods 15.56% 21.00x
Food Cluster 1.94% 20.80x
Comedy Content 0.53% 20.79x
Scrapbooking & Home Art Projects 6.71% 20.37x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female