Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 68.21% 45.80x
Home Kitchen Chefs 64.02% 45.30x
Gourmet Food & Wine Researchers 64.95% 43.81x
Home Design and Living Publication Readers 60.79% 43.72x
Cooking Show Fans 61.99% 42.39x
Cook at Home Parents 60.24% 40.44x
Healthy Eaters 56.97% 40.34x
Nutrition Conscious Eaters 55.63% 38.93x
Luxury Fitness Shoppers 54.16% 38.73x
Luxury Athletic Footwear Shoppers 54.18% 38.71x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is REI.

Location Composition Index
REI 0.03% 1.71x
Express Outlets 0.01% 1.43x
Buckle 0.22% 1.25x
Mens Wearhouse 0.59% 1.22x
Jos A. Bank Clothiers 0.33% 1.14x
Supreme 0.01% 1.14x
Johnston and Murphy 0.15% 1.11x
Chicos 0.08% 1.06x
White House Black Market 0.22% 1.04x
Patagonia 0.02% 1.04x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is what2cook.net.

Website Composition Index
what2cook.net 1.03% 81.60x
chiefhealth.us 1.63% 80.65x
staynaturallyhealthy.com 1.12% 68.95x
jamhands.net 1.58% 68.52x
joyfulmommaskitchen.com 1.50% 68.33x
newleafwellness.biz 1.45% 63.37x
inspiringcooks.com 1.89% 62.87x
thefrugalgirls.com 1.20% 62.14x
dishesanddustbunnies.com 2.31% 61.82x
hollyscheatday.com 1.12% 60.73x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 28.60x
Coupons & Family 16.02% 23.43x
Female Lifestyle Content Readers 10.67% 23.22x
Low Carb Diets 19.14% 22.74x
Assorted Topics (Family, Household Wellness, The Beach) 12.06% 21.40x
Mommy Bloggers 10.96% 21.39x
Scrapbooking & Home Art Projects 9.04% 21.36x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.91% 21.31x
Cakes & Sweets 9.21% 20.76x
Comedy Content 1.10% 20.50x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female