Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 59.99% 118.70x
Recipe Researchers 64.12% 118.04x
Cooking Show Fans 63.76% 115.25x
Shelf-Stable Food Content Readers 44.08% 114.84x
Home Design and Living Publication Readers 51.09% 113.85x
Home Kitchen Chefs 63.30% 113.51x
Healthy Diet Recipe Researchers 67.90% 111.63x
Pantry Recipes Researchers 39.89% 107.46x
Healthy Eaters 54.43% 104.32x
Nutrition Conscious Eaters 54.00% 102.54x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.90x
Dressbarn 0.01% 1.90x
White House Black Market 0.02% 1.87x
Michael Kors 0.01% 1.77x
Lane Bryant 0.01% 1.73x
Gap 0.01% 1.67x
Banana Republic 0.01% 1.56x
Buckle 0.02% 1.42x
Hollister 0.01% 1.38x
Old Navy 0.02% 1.36x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is wineandglue.com.

Website Composition Index
wineandglue.com 3.21% 49.75x
cinnamonspiceandeverythingnice.com 1.08% 49.46x
thebakerupstairs.com 1.21% 46.39x
xokatierosario.com 1.51% 45.81x
myrecipemagic.com 2.36% 43.81x
rainbootsandapronstrings.com 1.66% 43.74x
wilton.com 1.55% 43.30x
bakingwithmom.com 1.42% 43.13x
geniuskitchen.com 8.03% 42.67x
ourlifetastesgood.com 1.35% 42.50x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 3.08% 46.34x
Low Carb Diets 11.83% 43.83x
Female Lifestyle Content Readers 7.55% 40.37x
Food Cluster 0.35% 39.44x
Vegans & Animal Welfare 1.83% 38.99x
Coupons & Family 12.97% 34.75x
Assorted Topics (Family, Household Wellness, The Beach) 16.48% 33.30x
DIY Decoration & Furniture 4.88% 32.88x
Hair & Beauty 0.42% 32.81x
Stay at Home Mom 33.72% 32.44x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female