Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 62.75% 38.29x
Home Kitchen Chefs 57.14% 37.47x
Gourmet Food & Wine Researchers 54.88% 37.41x
Healthy Eaters 48.59% 33.94x
Cook at Home Parents 58.45% 33.80x
Cooking Show Fans 55.73% 33.65x
Nutrition Conscious Eaters 47.36% 33.08x
Coupon Researchers 50.10% 31.98x
Home Kitchen Bakers 50.32% 29.62x
Bargain Shopping Researchers 43.59% 29.56x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.16x
Carhartt 0.19% 1.06x
Urban Outfitters 0.04% 1.05x
The North Face 0.02% 1.05x
Chicos 0.05% 1.02x
LL Bean 0.01% 1.02x
Free People 0.02% 0.99x
Express Outlets 0.00% 0.97x
LOFT 0.03% 0.96x
Express 0.02% 0.90x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is myhoneysplace.com.

Website Composition Index
myhoneysplace.com 1.11% 86.55x
jamhands.net 2.08% 77.37x
what2cook.net 1.36% 75.57x
joyfulmommaskitchen.com 1.56% 74.45x
diyandmag.com 1.55% 74.22x
southerninlaw.com 1.36% 71.52x
inspiringcooks.com 1.96% 70.83x
cleaneatingrecipes.com 1.31% 70.15x
getmyhometogether.com 1.28% 69.53x
easylivingtoday.com 1.12% 68.63x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.39% 28.23x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 8.17% 24.70x
Female Lifestyle Content Readers 8.29% 24.00x
Coupons & Family 15.90% 23.72x
Low Carb Diets 17.90% 23.20x
Comedy Content 1.19% 21.67x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 22.56% 21.22x
Scrapbooking & Home Art Projects 9.45% 20.29x
DIY Decoration & Furniture 5.70% 20.27x
Cakes & Sweets 8.86% 20.16x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female