Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 67.16% 48.98x
Home Kitchen Chefs 63.94% 48.92x
Home Design and Living Publication Readers 56.54% 48.22x
Cooking Show Fans 56.16% 48.12x
Gourmet Food & Wine Researchers 64.21% 47.64x
Cook at Home Parents 56.55% 46.47x
Healthy Eaters 55.82% 44.67x
Luxury Fitness Shoppers 50.11% 44.61x
Luxury Athletic Footwear Shoppers 50.10% 44.57x
Nutrition Conscious Eaters 54.91% 43.07x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.35x
Bonobos 0.10% 1.26x
Mens Wearhouse 0.59% 1.23x
White House Black Market 0.35% 1.21x
Buckle 0.27% 1.18x
REI 0.02% 1.10x
Lululemon 0.06% 1.08x
Johnston and Murphy 0.37% 1.07x
Patagonia 0.02% 1.05x
Eddie Bauer 0.03% 1.04x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.12% 58.47x
jamhands.net 1.16% 51.41x
joyfulmommaskitchen.com 1.12% 50.01x
newleafwellness.biz 1.07% 47.90x
inspiringcooks.com 1.43% 47.13x
glutenfreedaddy.com 1.27% 45.98x
jaysbakingmecrazy.com 1.77% 45.88x
dishesanddustbunnies.com 1.77% 45.52x
trimmedandtoned.com 1.63% 44.48x
beautyepic.com 1.11% 44.41x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 28.04x
Coupons & Family 13.71% 23.58x
Low Carb Diets 15.81% 23.03x
Female Lifestyle Content Readers 9.63% 22.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.04% 21.11x
Comedy Content 0.92% 20.92x
Cakes & Sweets 7.51% 20.65x
Assorted Topics (Family, Household Wellness, The Beach) 10.26% 20.60x
Scrapbooking & Home Art Projects 8.14% 20.41x
Mommy Bloggers 9.72% 20.23x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female