Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 56.74% 110.26x
Cooking Show Fans 49.10% 103.44x
Home Kitchen Chefs 54.26% 96.18x
Cook at Home Parents 54.60% 95.79x
Recipe Researchers 50.40% 91.42x
Dessert/Sweets Bakers 58.72% 90.34x
Gourmet Food & Wine Researchers 43.21% 88.04x
Shelf-Stable Food Content Readers 21.83% 86.20x
Healthy Eaters 46.21% 83.86x
Bargain Shopping Researchers 20.05% 80.68x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.57x
Journeys 0.03% 1.20x
Buckle 0.02% 1.15x
Lululemon 0.01% 1.14x
H&M 0.02% 1.13x
Mens Wearhouse 0.01% 1.04x
Express 0.02% 1.01x
American Eagle Outfitters 0.02% 1.01x
Gymboree 0.02% 0.95x
Old Navy 0.02% 0.91x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is canadiancookingadventures.com.

Website Composition Index
canadiancookingadventures.com 1.80% 81.58x
jamhands.net 1.95% 69.22x
thebakerupstairs.com 1.25% 68.62x
savorybitesrecipes.com 2.96% 66.48x
sprinklesomesugar.com 1.41% 65.75x
slimmingeats.com 1.61% 65.72x
myorganizedchaos.net 5.67% 65.42x
recipesfoodandcooking.com 1.36% 63.73x
jamiecooksitup.net 2.13% 63.48x
gratefulprayerthankfulheart.com 1.59% 63.13x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 49.81x
Cakes & Sweets 0.77% 40.15x
Low Carb Diets 6.55% 37.56x
Assorted Topics (Family, Household Wellness, The Beach) 19.34% 31.36x
Coupons & Family 10.54% 31.30x
Vegans & Animal Welfare 0.21% 29.02x
Female Lifestyle Content Readers 2.38% 24.30x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.82% 24.19x
Stay at Home Mom 25.33% 24.14x
Mommy Bloggers 10.21% 24.05x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female