Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 56.63% 36.74x
Recipe Researchers 62.24% 36.09x
Gourmet Food & Wine Researchers 54.43% 35.79x
Cook at Home Parents 56.33% 34.23x
Cooking Show Fans 52.74% 33.66x
Healthy Eaters 48.70% 33.13x
Nutrition Conscious Eaters 47.92% 31.74x
Coupon Researchers 49.34% 31.60x
Bargain Shopping Researchers 41.25% 30.36x
Misc-Deal Seekers or Coupon Shoppers 40.54% 28.39x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.18x
Urban Outfitters 0.04% 1.15x
Joe's Jeans 0.00% 1.13x
REI 0.02% 1.12x
The North Face 0.02% 1.11x
Dressbarn 0.04% 1.09x
Club Monaco 0.01% 1.09x
Lorna Jane 0.00% 1.07x
Carhartt 0.18% 1.04x
Eddie Bauer 0.01% 1.00x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is piarecipes.com.

Website Composition Index
piarecipes.com 0.64% 112.67x
thatvintagelife.com 0.20% 100.28x
grabyourhealthy.com 0.40% 98.79x
craftyrecipes.com 0.48% 96.34x
rickontherocks.com 0.25% 93.54x
fantasticsausage.com 0.39% 92.59x
fromcatstocooking.com 0.28% 91.88x
foodfunandhappiness.com 0.41% 89.19x
buzzfitclub.com 0.51% 88.41x
bakeeatrepeat.ca 0.24% 87.41x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.32% 26.15x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.96% 25.85x
Female Lifestyle Content Readers 7.73% 25.53x
Coupons & Family 14.57% 24.78x
Low Carb Diets 17.09% 23.60x
Comedy Content 1.21% 23.08x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 21.66% 22.19x
Scrapbooking & Home Art Projects 8.48% 21.45x
DIY Decoration & Furniture 5.41% 20.43x
Cakes & Sweets 8.04% 20.17x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000