Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 54.30% 60.51x
Shelf-Stable Food Content Readers 35.19% 60.30x
Healthy Diet Recipe Researchers 62.13% 60.00x
Home Kitchen Chefs 62.16% 59.67x
Recipe Researchers 56.45% 59.51x
Cooking Show Fans 58.96% 57.68x
Cook at Home Parents 62.03% 53.75x
Home Design and Living Publication Readers 44.05% 53.33x
Healthy Eaters 49.53% 53.17x
Pantry Recipes Researchers 31.82% 52.73x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.44x
Maurices 0.04% 1.34x
J. Crew 0.01% 1.32x
Dressbarn 0.02% 1.27x
American Eagle Outfitters 0.02% 1.25x
H&M 0.01% 1.18x
Hollister 0.01% 1.17x
Old Navy 0.03% 1.16x
Carhartt 0.21% 1.11x
Victoria's Secret 0.03% 1.11x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is finecooking.com.

Website Composition Index
finecooking.com 1.50% 49.63x
littledairyontheprairie.com 1.83% 49.52x
thebakerchick.com 1.23% 48.80x
frugalnutrition.com 1.03% 45.98x
laaloosh.com 1.34% 44.76x
notenoughcinnamon.com 2.00% 44.31x
runningwithspoons.com 1.49% 43.41x
livingsweetmoments.com 1.06% 43.37x
tutti-dolci.com 1.13% 43.12x
thegoldlininggirl.com 1.26% 43.08x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 35.28x
Low Carb Diets 7.40% 30.47x
Cakes & Sweets 1.26% 28.91x
Vegans & Animal Welfare 0.75% 26.21x
Canada Shopping - General Commerce 0.22% 25.16x
Female Lifestyle Content Readers 4.12% 23.94x
Coupons & Family 8.18% 23.18x
Vegetarian Diet 13.29% 23.09x
Canada Consumer Product Cluster 3.50% 22.68x
Assorted Topics (Family, Household Wellness, The Beach) 22.01% 22.13x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female