Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 59.55% 39.13x
Home Kitchen Chefs 63.71% 39.11x
Gourmet Food & Wine Researchers 64.06% 38.23x
Recipe Researchers 65.35% 37.90x
Home Design and Living Publication Readers 58.38% 36.79x
Cook at Home Parents 62.75% 36.30x
Healthy Eaters 59.31% 35.13x
Nutrition Conscious Eaters 57.90% 34.05x
Luxury Fitness Shoppers 56.86% 33.93x
Luxury Athletic Footwear Shoppers 56.86% 33.92x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.25x
Carhartt 0.29% 1.22x
Mens Wearhouse 0.05% 1.05x
Forever 21 0.03% 1.05x
Chicos 0.04% 1.05x
Talbots 0.02% 1.05x
Buckle 0.04% 1.02x
Jos A. Bank Clothiers 0.03% 1.00x
Gymboree 0.03% 0.98x
Lululemon 0.03% 0.98x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.21% 37.70x
ifoodblogger.com 2.46% 36.17x
homedesigninspired.com 1.07% 34.53x
realmomkitchen.com 1.05% 33.20x
cinnamonspiceandeverythingnice.com 2.01% 33.03x
myhoneysplace.com 1.07% 32.14x
food52.com 1.69% 31.72x
thebestblogrecipes.com 2.76% 31.64x
thebakerchick.com 1.23% 31.61x
thebakerupstairs.com 1.39% 31.19x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 25.17x
Low Carb Diets 9.77% 21.84x
Coupons & Family 10.38% 20.17x
Female Lifestyle Content Readers 7.53% 19.85x
Cakes & Sweets 4.95% 19.22x
Comedy Content 0.58% 18.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.64% 18.34x
Consumer Packaged Goods 15.09% 18.10x
Scrapbooking & Home Art Projects 5.89% 17.34x
Food Cluster 2.36% 17.17x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female