Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 56.90% 84.76x
Home Kitchen Chefs 54.64% 77.30x
Shelf-Stable Food Content Readers 30.82% 76.85x
Cooking Show Fans 50.59% 73.55x
Dessert/Sweets Bakers 65.77% 73.11x
Cook at Home Parents 58.34% 72.02x
Home Design and Living Publication Readers 29.78% 70.99x
Bargain Shopping Researchers 33.66% 68.61x
Gourmet Food & Wine Researchers 43.96% 65.89x
Healthy Eaters 36.57% 65.37x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.37x
Maurices 0.03% 1.33x
Buckle 0.02% 1.30x
Carhartt 0.15% 1.13x
Mens Wearhouse 0.02% 1.08x
Lane Bryant 0.01% 1.02x
Old Navy 0.02% 1.01x
Victoria's Secret 0.02% 0.86x
Journeys 0.02% 0.86x
Express 0.01% 0.86x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is myrecipemagic.com.

Website Composition Index
myrecipemagic.com 1.47% 65.08x
thebakerupstairs.com 1.28% 58.87x
thetipsyhousewife.org 1.82% 54.85x
therealfoodrds.com 1.80% 54.63x
thegoldlininggirl.com 1.63% 53.86x
canadiancookingadventures.com 1.84% 53.20x
gratefulprayerthankfulheart.com 1.67% 53.05x
jamhands.net 1.57% 52.82x
slimmingeats.com 1.61% 52.64x
thebakerchick.com 1.06% 52.15x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 46.53x
Cakes & Sweets 1.37% 40.32x
Low Carb Diets 6.98% 36.84x
Vegans & Animal Welfare 0.37% 34.85x
Coupons & Family 11.41% 28.88x
Assorted Topics (Family, Household Wellness, The Beach) 23.95% 27.47x
Female Lifestyle Content Readers 3.35% 27.44x
Canada Consumer Product Cluster 1.70% 26.53x
Vegetarian Diet 10.67% 26.29x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.22% 25.97x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female