Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 62.49% 49.64x
Home Kitchen Chefs 64.21% 49.57x
Recipe Researchers 65.19% 48.77x
Cooking Show Fans 61.83% 48.19x
Home Design and Living Publication Readers 56.43% 48.03x
Cook at Home Parents 63.50% 45.89x
Healthy Eaters 57.47% 45.70x
Luxury Fitness Shoppers 53.91% 45.04x
Luxury Athletic Footwear Shoppers 53.91% 45.03x
Nutrition Conscious Eaters 55.27% 44.93x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.23x
Talbots 0.03% 1.20x
Free People 0.02% 1.19x
Madewell 0.02% 1.17x
Chicos 0.04% 1.13x
The North Face 0.01% 1.12x
Urban Outfitters 0.03% 1.09x
Lululemon 0.03% 1.09x
Mens Wearhouse 0.05% 1.09x
Old Navy 0.07% 1.09x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 3.10% 47.21x
yammiesnoshery.com 1.57% 46.18x
homedesigninspired.com 1.27% 44.35x
cinnamonspiceandeverythingnice.com 2.36% 42.92x
thebestblogrecipes.com 3.14% 42.73x
withablast.net 1.44% 42.44x
laurenrabadi.com 1.17% 42.40x
theironyou.com 1.11% 42.36x
thebakerchick.com 1.31% 42.32x
creolecontessa.com 1.05% 42.22x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 28.86x
Low Carb Diets 10.47% 25.48x
Female Lifestyle Content Readers 7.78% 23.04x
Coupons & Family 10.92% 22.61x
Cakes & Sweets 5.33% 21.87x
Comedy Content 0.64% 21.79x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.47% 21.38x
Consumer Packaged Goods 16.95% 21.11x
DIY Decoration & Furniture 3.68% 20.20x
Food Cluster 3.02% 20.12x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female