Explore the Healthy Snacks Shoppers Audience
Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.
INTERESTS
The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthy Snacks Shoppers audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 34.04% | 55.65x |
| Home Kitchen Chefs | 64.03% | 54.58x |
| Gourmet Food & Wine Researchers | 56.92% | 53.49x |
| Healthy Diet Recipe Researchers | 64.68% | 52.96x |
| Cooking Show Fans | 59.67% | 51.96x |
| Recipe Researchers | 58.03% | 51.71x |
| Home Design and Living Publication Readers | 46.90% | 49.75x |
| Pantry Recipes Researchers | 31.37% | 49.45x |
| Healthy Eaters | 54.56% | 48.54x |
| Cook at Home Parents | 60.44% | 48.25x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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APPAREL RETAILERS
The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.13x |
| Mens Wearhouse | 0.01% | 1.12x |
| Carhartt | 0.12% | 1.10x |
| Journeys | 0.01% | 1.02x |
| The Childrens Place | 0.01% | 0.96x |
| Victoria's Secret | 0.01% | 0.86x |
| Old Navy | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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WEBSITES
The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is wineandglue.com.
| Website | Composition | Index |
| wineandglue.com | 1.24% | 50.65x |
| finecooking.com | 2.77% | 44.87x |
| kraftcanada.com | 1.32% | 43.40x |
| thebakerchick.com | 1.36% | 41.73x |
| laaloosh.com | 1.50% | 39.98x |
| frugalnutrition.com | 1.14% | 39.33x |
| littledairyontheprairie.com | 2.45% | 38.46x |
| notenoughcinnamon.com | 1.95% | 38.28x |
| livingsweetmoments.com | 1.19% | 38.25x |
| betsylife.com | 1.04% | 38.21x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.19% | 30.00x |
| Low Carb Diets | 7.65% | 27.53x |
| Cakes & Sweets | 1.49% | 26.44x |
| Vegans & Animal Welfare | 1.17% | 25.94x |
| Female Lifestyle Content Readers | 4.72% | 22.55x |
| Vegetarian Diet | 16.31% | 22.11x |
| Coupons & Family | 7.91% | 21.83x |
| Tattoos & Costumes | 0.07% | 21.76x |
| Canada Consumer Product Cluster | 5.01% | 21.42x |
| Canada Shopping - General Commerce | 0.52% | 21.30x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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DEMOGRAPHICS
The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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