Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 65.01% 42.54x
Home Kitchen Chefs 57.78% 42.38x
Gourmet Food & Wine Researchers 60.27% 38.69x
Healthy Eaters 50.48% 37.76x
Nutrition Conscious Eaters 49.29% 36.50x
Cook at Home Parents 61.84% 35.66x
Cooking Show Fans 59.59% 35.61x
Luxury Fitness Shoppers 52.26% 35.42x
Luxury Athletic Footwear Shoppers 52.43% 35.09x
Coupon Researchers 51.81% 35.00x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.29x
Levi Strauss 0.01% 1.22x
Kate Spade 0.02% 1.20x
REI 0.02% 1.13x
Gymboree 0.03% 1.13x
Jos A. Bank Clothiers 0.17% 1.12x
Brooks Brothers 0.04% 1.12x
Madewell 0.02% 1.12x
LL Bean 0.01% 1.11x
Carhartt 0.15% 1.10x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is what2cook.net.

Website Composition Index
what2cook.net 1.22% 85.70x
chiefhealth.us 2.04% 82.67x
diyandmag.com 1.16% 82.39x
getmyhometogether.com 1.02% 81.58x
jamhands.net 1.78% 78.72x
joyfulmommaskitchen.com 1.50% 78.51x
thefrugalgirls.com 1.57% 78.29x
industrystandarddesign.com 1.35% 77.02x
newleafwellness.biz 1.90% 76.35x
cleaneatingrecipes.com 1.21% 71.41x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 32.00x
Coupons & Family 15.98% 26.64x
Assorted Topics (Family, Household Wellness, The Beach) 9.42% 25.97x
Female Lifestyle Content Readers 9.06% 25.78x
Low Carb Diets 18.99% 24.23x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.11% 23.82x
Comedy Content 1.20% 22.85x
Cakes & Sweets 8.76% 22.81x
DIY Decoration & Furniture 5.94% 22.17x
Scrapbooking & Home Art Projects 9.89% 21.79x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female