Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 3 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 54.36% 187.77x
Recipe Researchers 60.51% 184.66x
Cooking Show Fans 60.00% 180.88x
Healthy Eaters 52.82% 178.73x
Home Kitchen Chefs 56.92% 176.96x
Home Design and Living Publication Readers 51.79% 175.26x
Healthy Diet Recipe Researchers 63.08% 170.52x
Malaysian Food Enthusiasts 56.41% 156.75x
Cook at Home Parents 61.54% 155.38x
Luxury Athletic Footwear Shoppers 47.69% 153.05x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.28x
Old Navy 0.01% 1.17x
Carhartt 0.10% 0.75x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.08% 44.51x
your-daily-plus.com 1.27% 36.75x
ifoodblogger.com 1.34% 36.60x
wickedgoodkitchen.com 1.09% 35.92x
wearychef.com 1.56% 35.35x
fitwirr.com 1.46% 35.04x
thebakerupstairs.com 1.53% 33.31x
dreamingindiy.com 1.34% 32.20x
myrecipemagic.com 3.05% 31.18x
beslimmer-beyou.com 1.56% 31.10x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 18.46% 57.59x
Female Lifestyle Content Readers 15.90% 56.94x
Assorted Topics (Family, Household Wellness, The Beach) 16.41% 49.59x
Consumer Packaged Goods 21.03% 44.20x
Coupons & Family 14.87% 43.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.03% 39.48x
Stay at Home Mom 40.00% 39.47x
Scrapbooking & Home Art Projects 12.82% 38.15x
Mommy Bloggers 21.54% 33.87x
Vegetarian Diet 22.05% 32.81x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female