Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 24.92% 94.30x
Healthy Diet Recipe Researchers 31.53% 93.75x
Gourmet Food & Wine Researchers 21.67% 88.05x
Recipe Researchers 25.83% 87.69x
Home Kitchen Chefs 27.89% 86.18x
Dessert/Sweets Bakers 39.29% 82.62x
Cook at Home Parents 54.21% 77.17x
Dieters 68.15% 73.88x
Mexican Food Enthusiasts 44.29% 66.42x
Healthy Eaters 43.74% 65.69x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.28x
Maurices 0.02% 1.22x
Urban Outfitters 0.01% 1.08x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is canadiancookingadventures.com.

Website Composition Index
canadiancookingadventures.com 1.15% 66.36x
savorybitesrecipes.com 1.62% 58.92x
jamhands.net 1.43% 54.82x
myorganizedchaos.net 4.35% 53.85x
slimmingeats.com 1.26% 53.43x
queensleeappetit.com 1.30% 52.92x
bakingwithmom.com 1.12% 52.76x
weekendatthecottage.com 2.61% 52.71x
easypeasypleasy.com 1.30% 52.16x
amandacooksandstyles.com 3.29% 51.94x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 35.72x
Cakes & Sweets 0.48% 33.56x
Low Carb Diets 3.94% 31.18x
Coupons & Family 6.95% 24.77x
Parenting & Children's Activities 0.16% 24.02x
Assorted Topics (Family, Household Wellness, The Beach) 11.92% 23.69x
Vegans & Animal Welfare 0.13% 23.56x
Stay at Home Mom 16.97% 22.42x
Canada Consumer Product Cluster 0.85% 21.06x
Vegetarian Diet 5.31% 20.88x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female