Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 67.13% 60.90x
Home Kitchen Chefs 60.32% 60.19x
Gourmet Food & Wine Researchers 62.78% 55.05x
Cooking Show Fans 57.49% 53.90x
Healthy Eaters 52.47% 53.66x
Cook at Home Parents 59.29% 53.47x
Nutrition Conscious Eaters 51.05% 52.02x
Luxury Fitness Shoppers 50.74% 50.99x
Luxury Athletic Footwear Shoppers 50.77% 50.69x
Coupon Researchers 52.57% 49.20x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.24x
Mens Wearhouse 0.41% 1.12x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is what2cook.net.

Website Composition Index
what2cook.net 1.17% 92.27x
chiefhealth.us 1.92% 90.73x
diyandmag.com 1.06% 82.25x
cleaneatingrecipes.com 1.14% 79.90x
joyfulmommaskitchen.com 1.59% 79.32x
staynaturallyhealthy.com 1.30% 77.24x
jamhands.net 1.82% 76.78x
thefrugalgirls.com 1.42% 75.59x
newleafwellness.biz 1.72% 75.38x
hollyscheatday.com 1.09% 74.89x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 16.13% 30.09x
Female Lifestyle Content Readers 9.67% 29.30x
Assorted Topics (Family, Household Wellness, The Beach) 10.45% 28.41x
Low Carb Diets 19.24% 27.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.94% 26.51x
Cakes & Sweets 8.90% 25.51x
Scrapbooking & Home Art Projects 9.82% 24.80x
DIY Decoration & Furniture 5.98% 24.71x
Mommy Bloggers 11.14% 24.11x
Teen Hair 9.58% 22.85x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female