Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 66.81% 46.34x
Gourmet Food & Wine Researchers 64.06% 45.88x
Home Kitchen Chefs 64.62% 44.81x
Cooking Show Fans 65.44% 44.14x
Home Design and Living Publication Readers 57.76% 43.99x
Healthy Diet Recipe Researchers 64.94% 42.40x
Cook at Home Parents 65.32% 41.42x
Shelf-Stable Food Content Readers 8.56% 41.27x
Healthy Eaters 57.78% 40.83x
Nutrition Conscious Eaters 55.98% 39.88x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.45x
Carhartt 0.14% 1.18x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.46% 46.99x
ifoodblogger.com 1.86% 41.93x
wearychef.com 2.24% 39.49x
wickedgoodkitchen.com 1.47% 39.42x
dreamingindiy.com 1.66% 36.59x
thebakerupstairs.com 1.60% 36.41x
fitwirr.com 1.97% 35.76x
thegoldlininggirl.com 2.28% 35.25x
cinnamonspiceandeverythingnice.com 2.01% 35.03x
betterrecipes.com 1.28% 34.94x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 30.76x
Low Carb Diets 14.09% 25.30x
Cakes & Sweets 4.63% 24.50x
Female Lifestyle Content Readers 8.68% 23.34x
Coupons & Family 12.37% 22.42x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.73% 21.27x
Vegans & Animal Welfare 2.86% 20.36x
Scrapbooking & Home Art Projects 7.72% 19.83x
Food Cluster 1.40% 19.55x
Assorted Topics (Family, Household Wellness, The Beach) 13.20% 19.55x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female