Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 37.10% 60.18x
Gourmet Food & Wine Researchers 56.33% 59.37x
Home Kitchen Chefs 64.27% 58.03x
Healthy Diet Recipe Researchers 65.33% 58.02x
Recipe Researchers 60.19% 57.43x
Cooking Show Fans 60.19% 56.90x
Home Design and Living Publication Readers 48.03% 54.62x
Pantry Recipes Researchers 33.64% 54.43x
Cook at Home Parents 61.62% 52.52x
Nutrition Conscious Eaters 50.80% 52.38x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.05x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is wineandglue.com.

Website Composition Index
wineandglue.com 2.17% 54.25x
geniuskitchen.com 4.26% 47.00x
wilton.com 1.04% 46.30x
finecooking.com 4.12% 46.23x
thebakerupstairs.com 1.02% 44.75x
xokatierosario.com 1.02% 44.51x
thebakerchick.com 1.56% 44.05x
rainbootsandapronstrings.com 1.07% 44.01x
myrecipemagic.com 1.80% 43.22x
ourlifetastesgood.com 1.10% 43.07x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 35.72x
Cakes & Sweets 2.02% 30.64x
Low Carb Diets 8.77% 29.45x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 28.70x
Female Lifestyle Content Readers 5.47% 26.05x
Food Cluster 0.21% 25.51x
Vegans & Animal Welfare 1.26% 25.08x
Holistic Medicine 0.07% 24.60x
Coupons & Family 9.61% 23.73x
Vegetarian Diet 17.71% 22.29x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female