Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 65.47% 46.87x
Gourmet Food & Wine Researchers 63.99% 46.59x
Recipe Researchers 66.18% 46.20x
Home Design and Living Publication Readers 56.66% 46.07x
Cooking Show Fans 62.69% 45.25x
Healthy Eaters 57.35% 43.61x
Cook at Home Parents 64.21% 43.44x
Luxury Fitness Shoppers 55.41% 42.71x
Luxury Athletic Footwear Shoppers 55.42% 42.71x
Nutrition Conscious Eaters 55.97% 42.45x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Buckle.

Location Composition Index
Buckle 0.34% 1.36x
Bonobos 0.11% 1.35x
Jos A. Bank Clothiers 0.33% 1.34x
White House Black Market 0.41% 1.28x
Mens Wearhouse 0.53% 1.27x
Johnston and Murphy 0.60% 1.19x
Madewell 0.01% 1.04x
Chicos 0.05% 0.97x
Free People 0.02% 0.95x
Talbots 0.04% 0.95x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is mastercook.com.

Website Composition Index
mastercook.com 1.07% 45.58x
mylistoflists.com 1.10% 43.88x
dishesanddustbunnies.com 1.23% 43.33x
thebakerchick.com 1.26% 43.27x
4theloveoffoodblog.com 1.39% 42.94x
thegardengrazer.com 1.01% 42.64x
thebestblogrecipes.com 3.35% 42.34x
ifoodblogger.com 3.71% 42.33x
withablast.net 1.47% 42.22x
creolecontessa.com 1.09% 42.07x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 27.08x
Low Carb Diets 11.31% 23.41x
Coupons & Family 10.59% 22.46x
Female Lifestyle Content Readers 7.80% 21.98x
Comedy Content 0.70% 20.90x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.43% 20.72x
Cakes & Sweets 5.62% 20.33x
Scrapbooking & Home Art Projects 6.27% 20.00x
DIY Decoration & Furniture 3.92% 19.44x
Mommy Bloggers 7.73% 19.41x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female