Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 34.04% 55.65x
Home Kitchen Chefs 64.03% 54.58x
Gourmet Food & Wine Researchers 56.92% 53.49x
Healthy Diet Recipe Researchers 64.68% 52.96x
Cooking Show Fans 59.67% 51.96x
Recipe Researchers 58.03% 51.71x
Home Design and Living Publication Readers 46.90% 49.75x
Pantry Recipes Researchers 31.37% 49.45x
Healthy Eaters 54.56% 48.54x
Cook at Home Parents 60.44% 48.25x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.13x
Mens Wearhouse 0.01% 1.12x
Carhartt 0.12% 1.10x
Journeys 0.01% 1.02x
The Childrens Place 0.01% 0.96x
Victoria's Secret 0.01% 0.86x
Old Navy 0.01% 0.82x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.24% 50.65x
finecooking.com 2.77% 44.87x
kraftcanada.com 1.32% 43.40x
thebakerchick.com 1.36% 41.73x
laaloosh.com 1.50% 39.98x
frugalnutrition.com 1.14% 39.33x
littledairyontheprairie.com 2.45% 38.46x
notenoughcinnamon.com 1.95% 38.28x
livingsweetmoments.com 1.19% 38.25x
betsylife.com 1.04% 38.21x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 30.00x
Low Carb Diets 7.65% 27.53x
Cakes & Sweets 1.49% 26.44x
Vegans & Animal Welfare 1.17% 25.94x
Female Lifestyle Content Readers 4.72% 22.55x
Vegetarian Diet 16.31% 22.11x
Coupons & Family 7.91% 21.83x
Tattoos & Costumes 0.07% 21.76x
Canada Consumer Product Cluster 5.01% 21.42x
Canada Shopping - General Commerce 0.52% 21.30x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female