Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 63.58% 39.76x
Home Kitchen Chefs 59.29% 38.79x
Gourmet Food & Wine Researchers 58.76% 37.18x
Healthy Eaters 50.44% 35.42x
Nutrition Conscious Eaters 48.78% 34.36x
Cook at Home Parents 61.09% 33.93x
Cooking Show Fans 58.55% 33.91x
Luxury Fitness Shoppers 51.98% 33.76x
Coupon Researchers 51.29% 32.92x
Luxury Athletic Footwear Shoppers 52.63% 32.74x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.76x
Patagonia 0.01% 1.47x
Club Monaco 0.01% 1.27x
Eddie Bauer 0.01% 1.15x
Madewell 0.02% 1.15x
Belk 0.02% 1.11x
Lane Bryant 0.04% 1.11x
Levi Strauss 0.01% 1.10x
REI 0.02% 1.09x
LOFT 0.04% 1.09x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is what2cook.net.

Website Composition Index
what2cook.net 1.22% 81.79x
diyandmag.com 1.29% 79.67x
jamhands.net 1.84% 77.44x
thefrugalgirls.com 1.73% 76.93x
getmyhometogether.com 1.11% 75.87x
joyfulmommaskitchen.com 1.51% 75.83x
chiefhealth.us 2.19% 73.89x
newleafwellness.biz 2.08% 73.48x
inspiringcooks.com 1.83% 72.58x
hollyscheatday.com 1.02% 70.94x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.37% 29.19x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 8.26% 24.81x
Coupons & Family 15.03% 24.71x
Female Lifestyle Content Readers 8.33% 24.18x
Low Carb Diets 17.65% 23.02x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 21.29% 22.20x
Comedy Content 1.11% 21.54x
Cakes & Sweets 8.37% 21.35x
Scrapbooking & Home Art Projects 9.10% 20.96x
DIY Decoration & Furniture 5.59% 20.69x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female