Explore the Healthy Snacks Shoppers Audience
Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.
INTERESTS
The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.
| Interest | Composition | Index |
| Recipe Researchers | 61.84% | 38.96x |
| Home Kitchen Chefs | 56.06% | 38.52x |
| Gourmet Food & Wine Researchers | 53.48% | 38.34x |
| Cooking Show Fans | 52.54% | 35.38x |
| Cook at Home Parents | 57.02% | 35.25x |
| Healthy Eaters | 49.65% | 33.91x |
| Nutrition Conscious Eaters | 48.52% | 32.78x |
| Coupon Researchers | 51.92% | 31.84x |
| Bargain Shopping Researchers | 43.39% | 30.47x |
| Home Kitchen Bakers | 51.02% | 29.11x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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APPAREL RETAILERS
The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.27x |
| Lane Bryant | 0.04% | 1.04x |
| Madewell | 0.01% | 1.03x |
| Ann Taylor | 0.01% | 1.02x |
| Tommy Bahama | 0.02% | 0.98x |
| Carhartt | 0.17% | 0.98x |
| Levi Strauss | 0.01% | 0.96x |
| Lululemon | 0.04% | 0.95x |
| Express | 0.02% | 0.95x |
| Belk | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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WEBSITES
The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is piarecipes.com.
| Website | Composition | Index |
| piarecipes.com | 0.61% | 104.12x |
| thatvintagelife.com | 0.19% | 92.24x |
| grabyourhealthy.com | 0.38% | 91.98x |
| craftyrecipes.com | 0.45% | 88.81x |
| rickontherocks.com | 0.24% | 87.40x |
| fromcatstocooking.com | 0.27% | 86.47x |
| fantasticsausage.com | 0.39% | 85.10x |
| 22recipe.com | 0.21% | 83.61x |
| buzzfitclub.com | 0.48% | 82.89x |
| ourorganichealth.com | 0.77% | 82.22x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.36% | 27.94x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 7.66% | 26.51x |
| Female Lifestyle Content Readers | 8.13% | 26.07x |
| Coupons & Family | 15.68% | 25.30x |
| Low Carb Diets | 17.84% | 24.31x |
| Comedy Content | 1.23% | 23.57x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 22.59% | 22.64x |
| Scrapbooking & Home Art Projects | 9.23% | 21.71x |
| DIY Decoration & Furniture | 5.68% | 21.23x |
| Cakes & Sweets | 8.58% | 20.73x |
Composition Percentage:
The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
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DEMOGRAPHICS
The Healthy Snacks Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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