Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 66.21% 76.28x
Home Kitchen Chefs 60.58% 74.43x
Gourmet Food & Wine Researchers 62.73% 68.71x
Cooking Show Fans 57.33% 67.68x
Cook at Home Parents 59.09% 66.00x
Home Design and Living Publication Readers 60.73% 65.96x
Healthy Eaters 53.49% 65.67x
Nutrition Conscious Eaters 51.95% 64.20x
Luxury Fitness Shoppers 50.38% 63.90x
Luxury Athletic Footwear Shoppers 50.41% 63.43x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.29x
LOFT 0.06% 1.16x
Mens Wearhouse 0.44% 1.15x
Supreme 0.01% 1.15x
Banana Republic 0.03% 1.12x
The North Face 0.02% 1.11x
Ann Taylor 0.01% 1.09x
Gap 0.05% 1.08x
Lululemon 0.05% 1.07x
Eddie Bauer 0.02% 1.06x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is what2cook.net.

Website Composition Index
what2cook.net 1.14% 91.31x
chiefhealth.us 1.85% 89.65x
diyandmag.com 1.02% 81.41x
cleaneatingrecipes.com 1.10% 78.99x
joyfulmommaskitchen.com 1.54% 78.21x
staynaturallyhealthy.com 1.26% 76.49x
jamhands.net 1.75% 75.53x
thefrugalgirls.com 1.38% 74.98x
newleafwellness.biz 1.67% 74.62x
sunlitspaces.com 1.43% 74.21x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 37.71x
Coupons & Family 15.83% 30.75x
Female Lifestyle Content Readers 9.56% 29.84x
Assorted Topics (Family, Household Wellness, The Beach) 10.25% 28.99x
Low Carb Diets 18.86% 28.29x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.46% 27.06x
Comedy Content 1.15% 26.58x
Cakes & Sweets 8.70% 26.00x
DIY Decoration & Furniture 5.87% 25.35x
Scrapbooking & Home Art Projects 9.61% 25.04x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female