Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 63.18% 44.59x
Recipe Researchers 65.12% 44.29x
Home Kitchen Chefs 65.54% 43.80x
Home Design and Living Publication Readers 56.53% 42.77x
Cooking Show Fans 64.10% 42.32x
Healthy Eaters 58.62% 40.29x
Cook at Home Parents 65.05% 40.27x
Nutrition Conscious Eaters 56.23% 39.74x
Luxury Athletic Footwear Shoppers 54.73% 39.34x
Luxury Fitness Shoppers 54.72% 39.34x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.27x
Chicos 0.04% 1.26x
American Apparel 0.01% 1.18x
Jos A. Bank Clothiers 0.03% 1.17x
Talbots 0.02% 1.15x
Dressbarn 0.02% 1.12x
Madewell 0.01% 1.12x
American Eagle Outfitters 0.03% 1.08x
Forever 21 0.02% 1.07x
Old Navy 0.05% 1.05x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.27% 43.69x
ifoodblogger.com 2.62% 39.73x
myhoneysplace.com 1.14% 37.80x
homedesigninspired.com 1.19% 37.40x
realmomkitchen.com 1.12% 36.48x
cinnamonspiceandeverythingnice.com 2.23% 36.43x
creolecontessa.com 1.01% 35.87x
4theloveoffoodblog.com 1.47% 34.81x
gardenandtable.net 1.94% 34.75x
wearychef.com 3.21% 34.71x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 27.56x
Low Carb Diets 10.94% 24.82x
Coupons & Family 11.64% 23.18x
Cakes & Sweets 5.33% 23.06x
Female Lifestyle Content Readers 8.20% 22.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.76% 21.61x
Active Lifestyle Enthusiasts 0.10% 21.32x
Consumer Packaged Goods 16.10% 21.22x
Comedy Content 0.60% 20.66x
Food Cluster 2.42% 20.37x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female