Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 26.99% 83.47x
Healthy Diet Recipe Researchers 32.64% 83.29x
Recipe Researchers 27.78% 78.09x
Gourmet Food & Wine Researchers 23.69% 77.81x
Home Kitchen Chefs 29.17% 76.68x
Dessert/Sweets Bakers 40.37% 73.60x
Cook at Home Parents 56.43% 68.81x
Dieters 69.59% 65.81x
Mexican Food Enthusiasts 46.10% 60.08x
Healthy Eaters 45.20% 58.16x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.66x
Mens Wearhouse 0.01% 1.58x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is canadiancookingadventures.com.

Website Composition Index
canadiancookingadventures.com 1.15% 66.36x
savorybitesrecipes.com 1.62% 58.92x
jamhands.net 1.43% 54.82x
myorganizedchaos.net 4.35% 53.85x
slimmingeats.com 1.26% 53.43x
queensleeappetit.com 1.30% 52.92x
bakingwithmom.com 1.12% 52.76x
weekendatthecottage.com 2.61% 52.71x
easypeasypleasy.com 1.30% 52.16x
amandacooksandstyles.com 3.29% 51.94x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.52% 32.59x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 31.22x
Low Carb Diets 4.22% 29.72x
Vegans & Animal Welfare 0.13% 24.17x
Assorted Topics (Family, Household Wellness, The Beach) 11.93% 23.35x
Coupons & Family 7.58% 23.26x
Parenting & Children's Activities 0.16% 21.05x
Stay at Home Mom 18.27% 20.97x
Canada Consumer Product Cluster 0.83% 19.20x
Home Decoration Content Readers 12.14% 19.05x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female