Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 61.84% 38.96x
Home Kitchen Chefs 56.06% 38.52x
Gourmet Food & Wine Researchers 53.48% 38.34x
Cooking Show Fans 52.54% 35.38x
Cook at Home Parents 57.02% 35.25x
Healthy Eaters 49.65% 33.91x
Nutrition Conscious Eaters 48.52% 32.78x
Coupon Researchers 51.92% 31.84x
Bargain Shopping Researchers 43.39% 30.47x
Home Kitchen Bakers 51.02% 29.11x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.27x
Lane Bryant 0.04% 1.04x
Madewell 0.01% 1.03x
Ann Taylor 0.01% 1.02x
Tommy Bahama 0.02% 0.98x
Carhartt 0.17% 0.98x
Levi Strauss 0.01% 0.96x
Lululemon 0.04% 0.95x
Express 0.02% 0.95x
Belk 0.01% 0.94x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is piarecipes.com.

Website Composition Index
piarecipes.com 0.61% 104.12x
thatvintagelife.com 0.19% 92.24x
grabyourhealthy.com 0.38% 91.98x
craftyrecipes.com 0.45% 88.81x
rickontherocks.com 0.24% 87.40x
fromcatstocooking.com 0.27% 86.47x
fantasticsausage.com 0.39% 85.10x
22recipe.com 0.21% 83.61x
buzzfitclub.com 0.48% 82.89x
ourorganichealth.com 0.77% 82.22x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.36% 27.94x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 7.66% 26.51x
Female Lifestyle Content Readers 8.13% 26.07x
Coupons & Family 15.68% 25.30x
Low Carb Diets 17.84% 24.31x
Comedy Content 1.23% 23.57x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 22.59% 22.64x
Scrapbooking & Home Art Projects 9.23% 21.71x
DIY Decoration & Furniture 5.68% 21.23x
Cakes & Sweets 8.58% 20.73x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000