Dstillery Audiences

HEALTHY SNACKS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Healthy Snacks Shoppers Audience

Below you'll find more information about the Healthy Snacks Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Healthy Snacks Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Healthy Snacks Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Healthy Snacks Shoppers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 47.79% 47.83x
Malaysian Food Enthusiasts 42.68% 40.90x
Gourmet Food & Wine Researchers 62.26% 40.74x
Recipe Researchers 64.64% 40.23x
Shelf-Stable Food Content Readers 43.41% 40.02x
Home Kitchen Chefs 66.32% 39.92x
Healthy Diet Recipe Researchers 68.10% 38.25x
Home Design and Living Publication Readers 56.01% 38.10x
Pantry Recipes Researchers 37.44% 37.63x
Home and Garden TV Fans 35.66% 37.24x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Interest attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Healthy Snacks Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Healthy Snacks Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.53x
Lane Bryant 0.01% 1.39x
Jos A. Bank Clothiers 0.01% 1.38x
Buckle 0.01% 1.32x
Old Navy 0.02% 1.31x
Gymboree 0.01% 1.30x
Chicos 0.02% 1.30x
White House Black Market 0.01% 1.28x
Dressbarn 0.01% 1.26x
Carhartt 0.19% 1.23x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Location attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Healthy Snacks Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Healthy Snacks Shoppers audience is fitwirr.com.

Website Composition Index
fitwirr.com 1.02% 39.33x
thebakerupstairs.com 1.28% 37.72x
beslimmer-beyou.com 1.11% 36.39x
myrecipemagic.com 2.57% 34.54x
dreamingindiy.com 1.05% 34.22x
wineandglue.com 4.98% 34.22x
ourlifetastesgood.com 1.44% 33.93x
sprinklebakes.com 1.50% 33.72x
cinnamonspiceandeverythingnice.com 1.48% 33.06x
lavenderandmacarons.com 1.35% 33.05x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Web attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Healthy Snacks Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 25.24x
Cakes & Sweets 2.97% 20.13x
Low Carb Diets 12.20% 19.61x
Female Lifestyle Content Readers 7.24% 18.39x
Coupons & Family 10.31% 17.72x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.66% 17.01x
Assorted Topics (Family, Household Wellness, The Beach) 12.94% 16.56x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 16.44x
Vegans & Animal Welfare 1.99% 16.43x
Scrapbooking & Home Art Projects 6.17% 16.35x
Composition Percentage: The overlap percentage between the Healthy Snacks Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Healthy Snacks Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Healthy Snacks Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female