Dstillery Audiences

HIGH-END BABY BRAND SHOPPERS

Audience Size: 2.3 Million Devices

Explore the High-End Baby Brand Shoppers Audience

Below you'll find more information about the High-End Baby Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the High-End Baby Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The High-End Baby Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the High-End Baby Brand Shoppers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 8.02% 9.90x
Child Car Seat Researchers 7.18% 9.44x
Fathers Day Celebrators 4.74% 8.67x
Kids Clothing Shoppers 7.58% 7.75x
Fertility Treatment Researchers 6.25% 7.75x
Baby Products Buyers 5.11% 7.49x
Day Care Users 10.49% 7.47x
Holiday Season Department Store Deal Shoppers 5.15% 7.47x
Christmas Celebration Researchers 8.35% 7.30x
Pregnancy Resources Researchers 5.35% 7.28x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Interest attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The High-End Baby Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the High-End Baby Brand Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 7.60x
Michael Kors 0.01% 5.43x
Old Navy 0.02% 3.24x
Journeys 0.01% 2.33x
Carhartt 0.06% 1.48x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Location attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The High-End Baby Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the High-End Baby Brand Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 4.05% 17.09x
kindredbravely.com 1.21% 16.88x
marleylilly.com 1.51% 12.24x
littletikes.com 1.35% 10.24x
farfetch.com 1.13% 9.15x
wearfigs.com 1.39% 8.93x
toysrus.com 1.90% 8.51x
momlovesbest.com 4.01% 8.43x
burkedecor.com 1.65% 8.30x
arhaus.com 1.34% 7.79x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Web attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the High-End Baby Brand Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.94% 17.83x
Cheerleading 0.04% 11.30x
New Parents 1.24% 10.90x
Toys Shopping 0.20% 10.88x
Korea Cluster 0.47% 9.16x
Canada Online Shopping Cluster 1.30% 8.92x
Higher-End Fashion Brands 0.01% 8.39x
Canadian Lifestyle 0.50% 6.55x
Parenting & Pregnancy Resources 10.09% 6.41x
French Education 0.13% 6.28x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The High-End Baby Brand Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female