Dstillery Audiences

HIGH-END BABY BRAND SHOPPERS

Audience Size: 6.3 Million Devices

Explore the High-End Baby Brand Shoppers Audience

Below you'll find more information about the High-End Baby Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the High-End Baby Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The High-End Baby Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the High-End Baby Brand Shoppers audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 31.12% 6.98x
True Crime Podcast Listeners 0.02% 6.59x
Fathers Day Celebrators 8.56% 6.37x
Child Car Seat Researchers 11.73% 5.95x
Health Conscious Expecting Parents 10.75% 5.68x
Day Care Users 12.49% 5.00x
Adjustable Desks Shoppers 18.69% 4.93x
Baby Products Buyers 8.67% 4.90x
Military Families 11.28% 4.60x
Fertility Treatment Researchers 8.82% 4.31x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Interest attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The High-End Baby Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the High-End Baby Brand Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.40x
Old Navy 0.01% 1.35x
Maurices 0.01% 0.97x
Carhartt 0.08% 0.89x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Location attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The High-End Baby Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the High-End Baby Brand Shoppers audience is monicaandandy.com.

Website Composition Index
monicaandandy.com 1.25% 20.70x
kindredbravely.com 1.45% 17.90x
exclusivepumping.com 1.21% 14.34x
buybuybaby.com 5.41% 14.23x
mcgeeandco.com 1.34% 13.73x
nestedbean.com 1.51% 13.57x
vicicollection.com 1.51% 12.63x
gracobaby.com 1.84% 12.58x
marleylilly.com 1.23% 11.69x
littletikes.com 2.04% 11.35x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Web attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the High-End Baby Brand Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.61% 15.11x
Cheerleading 0.14% 12.45x
New Parents 2.62% 9.14x
Toys Shopping 0.52% 9.01x
Quebec Vacation Research Cluster 0.20% 7.66x
Quebec Real Estate 0.20% 7.30x
Furniture & Home Improvement 1.21% 7.27x
Quebec Job Seeker Cluster 0.13% 7.23x
Unique & Personalized Fashion 0.43% 7.17x
Canada Online Shopping Cluster 0.95% 7.15x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The High-End Baby Brand Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female