Dstillery Audiences

HIGH-END BABY BRAND SHOPPERS

Audience Size: 5.9 Million Devices

Explore the High-End Baby Brand Shoppers Audience

Below you'll find more information about the High-End Baby Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the High-End Baby Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The High-End Baby Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the High-End Baby Brand Shoppers audience is Big Box Toy Shoppers.

Interest Composition Index
Big Box Toy Shoppers 25.94% 9.20x
Sunglasses Shoppers 4.55% 5.99x
Big Box Store Jewelry Sale Shoppers 1.65% 5.54x
Black Friday Deal Aggregator Shoppers 15.20% 5.52x
Child Car Seat Researchers 4.69% 5.35x
Family Vacation Review Readers 13.58% 5.26x
Mature Parents 3.38% 4.86x
Parents with Toddlers 5.23% 4.73x
Holiday Season Department Store Deal Shoppers 10.30% 4.24x
Getaways Researchers 9.81% 3.91x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Interest attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The High-End Baby Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the High-End Baby Brand Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.22x
Zumiez 0.01% 1.08x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Location attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The High-End Baby Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the High-End Baby Brand Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 1.26% 10.33x
surlatable.com 1.46% 8.29x
whattoexpect.com 7.99% 7.45x
momlovesbest.com 4.08% 7.17x
renaud-bray.com 1.20% 6.90x
thebump.com 5.28% 6.84x
yummytoddlerfood.com 1.49% 6.70x
community.babycenter.com 2.97% 6.48x
babycenter.com 6.84% 6.25x
baby-chick.com 1.08% 6.24x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Web attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the High-End Baby Brand Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.06% 13.50x
Canada Online Shopping Cluster 0.88% 8.07x
Home Remodeling 0.03% 6.70x
Korea Cluster 0.35% 6.70x
Party Planning & Invitations 0.34% 5.95x
Unique & Personalized Fashion 0.04% 4.96x
Children's Health 0.04% 4.49x
Child Development 0.08% 4.41x
Canadian Lifestyle 0.19% 4.16x
K-12 Teacher Resources 1.18% 4.14x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The High-End Baby Brand Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female