Dstillery Audiences

HIGH-END BABY BRAND SHOPPERS

Audience Size: 6.1 Million Devices

Explore the High-End Baby Brand Shoppers Audience

Below you'll find more information about the High-End Baby Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the High-End Baby Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The High-End Baby Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the High-End Baby Brand Shoppers audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 10.06% 7.11x
Child Car Seat Researchers 10.79% 6.77x
Fathers Day Celebrators 5.62% 6.13x
Sunglasses Shoppers 4.55% 5.99x
Day Care Users 11.90% 5.38x
Fertility Treatment Researchers 8.56% 5.31x
Baby Products Buyers 7.03% 5.17x
Pregnancy Resources Researchers 6.74% 4.89x
Military Families 9.45% 4.77x
Parents with Kids 5.24% 4.48x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Interest attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The High-End Baby Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the High-End Baby Brand Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.28x
Dressbarn 0.01% 1.26x
White House Black Market 0.02% 1.23x
Jos A. Bank Clothiers 0.01% 1.22x
Lane Bryant 0.01% 1.18x
Journeys 0.02% 1.16x
Chicos 0.01% 1.16x
Aeropostale 0.01% 1.16x
Gymboree 0.01% 1.14x
Buckle 0.02% 1.12x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Location attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The High-End Baby Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the High-End Baby Brand Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 5.71% 19.56x
exclusivepumping.com 1.59% 14.89x
babyfoode.com 1.63% 12.32x
littletikes.com 1.74% 11.33x
marleylilly.com 1.33% 10.82x
momlovesbest.com 7.51% 9.91x
parenting.com 1.43% 9.75x
babysleepsite.com 2.97% 9.54x
babycenter.ca 1.86% 9.48x
americanpregnancy.org 4.19% 9.40x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Web attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the High-End Baby Brand Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.66% 17.33x
New Parents 1.13% 11.35x
Toys Shopping 0.20% 9.98x
Cheerleading 0.02% 8.80x
Canada Online Shopping Cluster 1.17% 8.18x
Unique & Personalized Fashion 0.20% 7.97x
Quebec Vacation Research Cluster 0.05% 7.47x
Korea Cluster 0.52% 6.78x
Canadian Lifestyle 0.58% 6.76x
Quebec Job Seeker Cluster 0.03% 6.51x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The High-End Baby Brand Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female