Dstillery Audiences

HIGH-END BABY BRAND SHOPPERS

Audience Size: 5.9 Million Devices

Explore the High-End Baby Brand Shoppers Audience

Below you'll find more information about the High-End Baby Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the High-End Baby Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The High-End Baby Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the High-End Baby Brand Shoppers audience is Big Box Toy Shoppers.

Interest Composition Index
Big Box Toy Shoppers 12.19% 6.73x
Health Conscious Expecting Parents 9.16% 6.73x
Child Car Seat Researchers 9.21% 6.48x
Sunglasses Shoppers 4.55% 5.99x
Fathers Day Celebrators 4.68% 5.66x
Day Care Users 10.45% 5.03x
Fertility Treatment Researchers 7.28% 4.86x
Pregnancy Resources Researchers 6.03% 4.80x
Baby Products Buyers 5.92% 4.79x
Toy Blogs Readers 5.00% 4.56x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Interest attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The High-End Baby Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the High-End Baby Brand Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.36x
Gap 0.02% 1.35x
American Eagle Outfitters 0.02% 1.32x
Banana Republic 0.02% 1.32x
Buckle 0.02% 1.28x
Talbots 0.01% 1.27x
Old Navy 0.03% 1.26x
Gymboree 0.01% 1.26x
Lane Bryant 0.02% 1.25x
Jos A. Bank Clothiers 0.01% 1.24x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Location attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The High-End Baby Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the High-End Baby Brand Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 8.55% 20.19x
exclusivepumping.com 1.25% 14.98x
babyfoode.com 1.27% 11.66x
marleylilly.com 1.33% 10.79x
parenting.com 1.39% 10.66x
babysleepsite.com 2.00% 9.98x
americanpregnancy.org 3.52% 9.53x
momlovesbest.com 5.86% 9.48x
experiencedmommy.com 1.73% 9.24x
babycenter.ca 1.41% 8.94x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Web attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the High-End Baby Brand Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.39% 15.70x
New Parents 0.79% 10.94x
Toys Shopping 0.08% 8.33x
Canada Online Shopping Cluster 1.03% 7.86x
Quebec Vacation Research Cluster 0.02% 7.12x
Korea Cluster 0.43% 6.50x
Unique & Personalized Fashion 0.10% 5.91x
Parenting & Pregnancy Resources 10.94% 5.63x
Canada Shopping - General Commerce 0.03% 5.49x
Quebec Job Seeker Cluster 0.02% 5.45x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The High-End Baby Brand Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female