Dstillery Audiences

HIGH-END BABY BRAND SHOPPERS

Audience Size: 4.8 Million Devices

Explore the High-End Baby Brand Shoppers Audience

Below you'll find more information about the High-End Baby Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the High-End Baby Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The High-End Baby Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the High-End Baby Brand Shoppers audience is Big Box Toy Shoppers.

Interest Composition Index
Big Box Toy Shoppers 24.54% 8.52x
Sunglasses Shoppers 4.55% 5.99x
Health Conscious Expecting Parents 6.58% 5.78x
Child Car Seat Researchers 7.36% 5.60x
Black Friday Deal Aggregator Shoppers 14.02% 5.37x
Mature Parents 5.71% 4.94x
Family Vacation Review Readers 13.67% 4.88x
Fathers Day Celebrators 2.71% 4.84x
Parents with Toddlers 7.23% 4.69x
Parents with Kids 2.82% 4.21x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Interest attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The High-End Baby Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the High-End Baby Brand Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Mens Wearhouse 0.01% 1.38x
Aeropostale 0.01% 1.24x
Journeys 0.02% 1.22x
Buckle 0.01% 1.22x
H&M 0.01% 1.13x
Victoria's Secret 0.01% 1.12x
White House Black Market 0.01% 1.11x
Express 0.01% 1.10x
Zumiez 0.02% 1.04x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Location attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The High-End Baby Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the High-End Baby Brand Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 4.42% 11.92x
babysleepsite.com 1.13% 7.82x
marleylilly.com 1.08% 7.73x
americanpregnancy.org 2.20% 7.70x
whattoexpect.com 10.48% 7.10x
momlovesbest.com 4.70% 7.10x
thebump.com 6.73% 6.73x
yummytoddlerfood.com 1.85% 6.46x
baby-chick.com 1.46% 6.37x
community.babycenter.com 4.55% 6.37x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Web attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the High-End Baby Brand Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.12% 14.85x
New Parents 0.38% 11.66x
San Francisco Tourism 0.01% 6.80x
Unique & Personalized Fashion 0.09% 6.46x
Korea Cluster 0.41% 6.39x
Canada Online Shopping Cluster 0.65% 6.17x
Parenting & Pregnancy Resources 8.13% 5.26x
Home Remodeling 0.03% 4.92x
Parenting Blogs 0.30% 4.72x
Party Planning & Invitations 0.46% 4.45x
Composition Percentage: The overlap percentage between the High-End Baby Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the High-End Baby Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The High-End Baby Brand Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female