Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 31.85% 22.17x
Beer Aficionados 26.36% 19.47x
Techies 26.57% 18.78x
Tech News Enthusiasts 26.30% 18.51x
Craft Spirits Enthusiasts 25.28% 18.19x
Nature and Outdoors Book Readers 26.58% 17.90x
Commercial Contractors & Designers 26.31% 17.76x
Photography Enthusiasts 26.67% 17.16x
Readers of Japanese Content 24.34% 16.72x
IT Decision Makers 25.80% 16.59x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.

Location Composition Index
REI 0.05% 2.50x
Patagonia 0.03% 1.90x
Bonobos 0.09% 1.47x
The North Face 0.04% 1.41x
Jos A. Bank Clothiers 0.46% 1.40x
Free People 0.05% 1.37x
Uniqlo 0.03% 1.28x
Topshop 0.02% 1.26x
Mens Wearhouse 0.68% 1.26x
Lululemon 0.08% 1.21x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is outdoorresearch.com.

Website Composition Index
outdoorresearch.com 1.34% 59.92x
backpacker.com 15.04% 55.34x
socalhiker.net 1.02% 52.27x
sportiva.com 1.02% 51.46x
outdoorproject.com 6.77% 50.65x
bikepacking.com 2.14% 48.67x
switchbacktravel.com 6.72% 48.16x
rei.com 2.08% 46.76x
nols.edu 1.54% 42.55x
backcountrygear.com 1.89% 41.05x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 14.97% 25.01x
Sports - Skiing, Snowboarding 0.05% 20.05x
Winter Sports & Gear 3.28% 15.34x
Bags & Luggage 2.87% 12.97x
National Parks 4.31% 12.89x
Survival Guides 0.52% 12.74x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.25% 12.56x
Colorado Snow 4.62% 12.16x
Men's Dress Shirt Shopping 1.59% 12.02x
Australia & New Zealand Media 6.25% 11.30x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male