Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 19.41% 16.08x
Beer Aficionados 20.71% 15.69x
Rock Climbing Enthusiasts 25.75% 15.43x
Charitable Organization Supporters 20.01% 15.06x
Ski House Second Home Owners 19.89% 14.63x
High End TV Shoppers 19.39% 14.28x
Craft Spirits Enthusiasts 18.77% 14.25x
Subaru Vehicle Shoppers 18.86% 14.21x
IT Decision Makers 19.06% 14.10x
Home Brewing Enthusiasts 19.86% 13.91x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.29x
Carhartt 0.19% 1.27x
Old Navy 0.02% 1.16x
Victoria's Secret 0.01% 1.13x
Maurices 0.01% 1.00x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is wta.org.

Website Composition Index
wta.org 2.51% 30.09x
backpacker.com 9.70% 28.96x
backpackinglight.com 1.26% 27.84x
alltrails.com 1.93% 25.02x
outdoorproject.com 2.70% 24.79x
trails.com 1.15% 23.66x
summitpost.org 3.37% 22.21x
hiconsumption.com 1.45% 21.46x
tetongravity.com 1.90% 20.75x
dayhikesneardenver.com 1.11% 20.41x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 8.81% 20.41x
Colorado Snow 1.55% 14.94x
National Parks 1.45% 14.82x
Winter Sports & Gear 1.30% 13.50x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.75% 13.29x
Drawing & Animation 0.04% 13.22x
Bags & Luggage 1.21% 11.04x
Police Gear 1.72% 10.82x
Men's Dress Shirt Shopping 0.32% 10.64x
Scuba Diving 0.07% 10.56x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male