Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 18.89% 14.98x
Rock Climbing Enthusiasts 24.18% 14.95x
Nature and Outdoors Book Readers 14.58% 14.69x
Beer Aficionados 16.04% 14.67x
Charitable Organization Supporters 18.19% 14.27x
Subaru Vehicle Shoppers 16.11% 13.38x
Craft Spirits Enthusiasts 15.33% 13.24x
Home Brewing Enthusiasts 16.97% 13.07x
Off the Grid Living Enthusiasts 16.65% 12.66x
Marines 14.55% 12.56x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.27x
White House Black Market 0.02% 1.22x
J. Crew 0.01% 1.21x
Victoria's Secret 0.03% 1.16x
Michael Kors 0.01% 1.14x
Gymboree 0.02% 1.12x
Talbots 0.01% 1.11x
Chicos 0.02% 1.11x
Carhartt 0.22% 1.11x
Zumiez 0.02% 1.09x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 2.75% 31.81x
backpacker.com 11.48% 29.21x
rei.com 1.45% 22.96x
summitpost.org 3.55% 19.22x
switchbacktravel.com 5.99% 16.65x
outsideonline.com 7.29% 16.42x
gripped.com 1.00% 16.35x
usda.gov 1.47% 16.01x
summitdaily.com 1.95% 15.72x
sofrep.com 3.06% 15.31x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 9.16% 18.25x
Colorado Snow 1.59% 14.91x
Winter Sports & Gear 0.42% 12.92x
Marijuana 0.02% 12.57x
National Parks 0.25% 11.50x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.05% 10.55x
Bags & Luggage 0.73% 10.50x
Action Sports 0.31% 9.71x
Electronic Cabling 0.02% 8.98x
Robotics 0.04% 8.78x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male