Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 24.53% 17.54x
Nature and Outdoors Book Readers 24.24% 17.30x
Rock Climbing Enthusiasts 28.69% 17.05x
Charitable Organization Supporters 23.30% 16.20x
Craft Spirits Enthusiasts 22.25% 16.05x
Techies 22.61% 15.89x
Tech News Enthusiasts 22.39% 15.84x
High End TV Shoppers 24.31% 15.73x
IT Decision Makers 23.59% 15.72x
Photography Enthusiasts 22.31% 15.50x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.11% 2.08x
American Apparel 0.01% 1.67x
Lululemon 0.01% 1.55x
Chicos 0.02% 1.40x
Carhartt 0.19% 1.29x
Buckle 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.24x
H&M 0.01% 1.14x
Old Navy 0.02% 1.14x
Lane Bryant 0.01% 1.09x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is bikepacking.com.

Website Composition Index
bikepacking.com 1.20% 31.24x
backpacker.com 10.36% 30.97x
wta.org 3.64% 29.54x
outdoorproject.com 3.23% 27.67x
alltrails.com 3.23% 26.18x
backcountrygear.com 1.12% 26.01x
trails.com 1.84% 24.53x
summitpost.org 3.56% 24.41x
hiconsumption.com 2.36% 23.19x
dayhikesneardenver.com 1.13% 23.10x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 8.35% 22.68x
National Parks 2.04% 15.76x
Colorado Snow 1.97% 14.55x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.21% 14.10x
Winter Sports & Gear 1.73% 13.74x
Bags & Luggage 1.53% 12.24x
Men's Dress Shirt Shopping 0.48% 11.70x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 11.06x
Police Gear 2.31% 10.85x
Assorted Topics (Power Trains, Drones, Web Design) 1.16% 10.69x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male