Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 25.43% 17.24x
Techies 22.64% 17.06x
Nature and Outdoors Book Readers 27.21% 16.09x
Tech News Enthusiasts 22.69% 15.91x
Subaru Vehicle Shoppers 22.17% 15.63x
Running Enthusiasts 20.33% 14.98x
Cycling Enthusiasts 20.59% 14.84x
Photography Enthusiasts 25.29% 14.79x
Charitable Organization Supporters 23.20% 14.73x
Environmental Activists 28.14% 14.72x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.80x
Patagonia 0.01% 1.51x
LL Bean 0.01% 1.50x
Free People 0.03% 1.47x
Madewell 0.02% 1.45x
Columbia 0.02% 1.45x
The North Face 0.04% 1.45x
American Apparel 0.04% 1.35x
Lorna Jane 0.01% 1.26x
Urban Outfitters 0.05% 1.23x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 1.48% 87.96x
backpacker.com 13.13% 66.82x
gearinstitute.com 1.44% 64.51x
outdoorresearch.com 1.34% 60.57x
bikepacking.com 1.91% 59.97x
mountain-forecast.com 1.14% 58.88x
summitpost.org 1.52% 58.11x
scienceaf.com 1.31% 56.01x
nols.edu 1.48% 49.54x
outdoorproject.com 8.85% 49.18x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 18.69% 24.45x
Sports - Skiing, Snowboarding 0.07% 21.11x
National Parks 4.79% 14.99x
Winter Sports & Gear 3.98% 14.55x
Australia & New Zealand Media 5.81% 13.72x
Bags & Luggage 3.11% 13.12x
Survival Guides 0.60% 12.77x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 4.69% 12.02x
Colorado Snow 5.06% 11.70x
Men's Dress Shirt Shopping 2.32% 11.61x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male