Explore the Hiking Enthusiasts Audience
Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hiking Enthusiasts audience.
INTERESTS
The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 21.92% | 15.87x |
| Beer Aficionados | 14.08% | 15.62x |
| Ski House Second Home Owners | 15.48% | 15.02x |
| Nature and Outdoors Book Readers | 13.11% | 14.78x |
| Charitable Organization Supporters | 15.00% | 14.70x |
| Craft Spirits Enthusiasts | 13.05% | 14.05x |
| Home Brewing Enthusiasts | 14.46% | 13.91x |
| Subaru Vehicle Shoppers | 13.28% | 13.87x |
| Off the Grid Living Enthusiasts | 14.87% | 13.29x |
| Marines | 12.17% | 13.18x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.02% | 1.45x |
| Lululemon | 0.01% | 1.40x |
| Zumiez | 0.03% | 1.33x |
| Chicos | 0.03% | 1.30x |
| Carhartt | 0.30% | 1.26x |
| Jos A. Bank Clothiers | 0.02% | 1.16x |
| Maurices | 0.05% | 1.11x |
| Lane Bryant | 0.02% | 1.08x |
| Mens Wearhouse | 0.03% | 1.06x |
| American Eagle Outfitters | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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WEBSITES
The Hiking Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.
| Website | Composition | Index |
| backpackinglight.com | 1.99% | 35.92x |
| backpacker.com | 13.08% | 31.17x |
| summitpost.org | 2.94% | 22.13x |
| outsideonline.com | 3.39% | 19.19x |
| summitdaily.com | 1.88% | 18.04x |
| theoutbound.com | 1.97% | 17.16x |
| vaildaily.com | 1.41% | 16.91x |
| yakimaherald.com | 1.40% | 16.81x |
| switchbacktravel.com | 4.79% | 16.72x |
| 5280.com | 1.76% | 16.04x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 5.84% | 17.54x |
| Colorado Snow | 1.09% | 12.92x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.83% | 10.82x |
| National Parks | 0.10% | 10.13x |
| Winter Sports & Gear | 0.18% | 9.65x |
| Bags & Luggage | 0.52% | 8.74x |
| Lighting & Power | 0.03% | 8.62x |
| Beer, Wine & Alcohol | 0.46% | 8.28x |
| Survival Guides | 0.06% | 7.51x |
| San Francisco Tourism | 0.04% | 7.43x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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