Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 30.71% 18.93x
Beer Aficionados 26.10% 17.34x
Techies 22.48% 17.28x
Craft Spirits Enthusiasts 22.95% 16.75x
Tech News Enthusiasts 22.99% 16.34x
Nature and Outdoors Book Readers 24.74% 16.10x
Subaru Vehicle Shoppers 22.85% 15.48x
Photography Enthusiasts 24.19% 15.04x
Android Fans 21.25% 15.01x
Running Enthusiasts 19.96% 14.92x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.

Location Composition Index
REI 0.04% 2.00x
Columbia 0.02% 1.73x
LL Bean 0.01% 1.56x
Patagonia 0.03% 1.45x
Lorna Jane 0.01% 1.41x
Free People 0.03% 1.37x
Everlane 0.01% 1.34x
Chicos 0.06% 1.32x
The North Face 0.03% 1.31x
Madewell 0.03% 1.29x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is gearinstitute.com.

Website Composition Index
gearinstitute.com 1.03% 38.32x
backpacker.com 11.67% 35.97x
outdoorresearch.com 1.15% 34.94x
bikepacking.com 1.70% 33.36x
scienceaf.com 1.02% 32.52x
outdoorproject.com 7.30% 28.26x
rockymountainhikingtrails.com 1.06% 27.96x
summitpost.org 1.91% 27.85x
wta.org 5.38% 27.28x
nols.edu 1.27% 27.13x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 16.81% 24.63x
Sports - Skiing, Snowboarding 0.06% 21.14x
National Parks 4.34% 14.90x
Winter Sports & Gear 3.85% 14.19x
Bags & Luggage 2.88% 13.77x
Australia & New Zealand Media 5.02% 13.60x
Survival Guides 0.51% 13.48x
Men's Dress Shirt Shopping 1.95% 12.66x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.71% 12.28x
Colorado Snow 4.70% 12.14x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male