Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 33.48% 24.48x
Beer Aficionados 27.89% 24.31x
Nature and Outdoors Book Readers 27.54% 23.41x
Tech News Enthusiasts 27.66% 23.20x
Techies 27.44% 23.16x
Craft Spirits Enthusiasts 25.81% 22.54x
Readers of Japanese Content 26.06% 22.38x
IT Decision Makers 27.55% 21.66x
Photography Enthusiasts 28.03% 21.65x
Camera Review Readers 26.09% 21.43x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.94x
Columbia 0.02% 1.70x
Madewell 0.02% 1.53x
The North Face 0.02% 1.52x
REI 0.02% 1.46x
Free People 0.02% 1.42x
Carhartt 0.07% 1.32x
Chicos 0.06% 1.31x
Eddie Bauer 0.02% 1.27x
American Apparel 0.03% 1.24x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpacker.com.

Website Composition Index
backpacker.com 10.95% 40.55x
outdoorproject.com 4.05% 35.75x
bikepacking.com 1.56% 34.19x
switchbacktravel.com 3.08% 31.66x
alltrails.com 5.21% 31.56x
nols.edu 1.00% 30.81x
wta.org 4.93% 30.53x
summitpost.org 3.99% 30.32x
warisboring.com 1.62% 29.95x
backcountrygear.com 1.36% 29.79x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 9.82% 25.52x
Sports - Skiing, Snowboarding 0.03% 20.63x
Winter Sports & Gear 2.13% 16.04x
National Parks 2.99% 14.85x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.95% 14.71x
Survival Guides 0.23% 14.30x
Bags & Luggage 1.87% 13.84x
Colorado Snow 3.01% 13.68x
Australia & New Zealand Media 4.54% 13.56x
Men's Dress Shirt Shopping 0.77% 12.80x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male