Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 31.40% 30.16x
Beer Aficionados 26.26% 26.76x
Techies 23.16% 25.88x
Craft Spirits Enthusiasts 23.34% 25.40x
Nature and Outdoors Book Readers 25.83% 24.92x
Tech News Enthusiasts 24.11% 24.65x
Subaru Vehicle Shoppers 23.37% 22.98x
Photography Enthusiasts 28.03% 22.30x
Mobile Phone Comparison Shoppers 21.86% 22.25x
Readers of Japanese Content 21.87% 22.23x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.27x
Mens Wearhouse 0.44% 1.09x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is outdoorresearch.com.

Website Composition Index
outdoorresearch.com 1.37% 60.22x
backpacker.com 14.21% 59.99x
bikepacking.com 2.02% 53.34x
sportiva.com 1.01% 53.26x
outdoorproject.com 7.76% 50.39x
switchbacktravel.com 8.22% 46.60x
rockymountainhikingtrails.com 1.15% 44.78x
rei.com 2.43% 44.67x
outsideonline.com 1.05% 44.43x
nols.edu 1.59% 44.01x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 17.68% 31.64x
Winter Sports & Gear 3.81% 18.25x
National Parks 4.51% 17.67x
Bags & Luggage 3.08% 17.06x
Men's Dress Shirt Shopping 1.82% 15.60x
Australia & New Zealand Media 5.37% 15.44x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.07% 15.27x
Colorado Snow 4.83% 15.02x
Police Gear 4.40% 12.64x
Beer, Wine & Alcohol 3.24% 12.14x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male