Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 4.5 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 28.29% 18.82x
Rock Climbing Enthusiasts 33.23% 18.44x
Nature and Outdoors Book Readers 27.93% 17.94x
Techies 26.06% 17.70x
Tech News Enthusiasts 27.35% 17.38x
Craft Spirits Enthusiasts 25.34% 17.29x
Readers of Japanese Content 25.61% 17.11x
High End TV Shoppers 27.22% 16.79x
IT Decision Makers 28.57% 16.51x
Photography Enthusiasts 27.22% 16.47x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 2.02x
Patagonia 0.01% 1.66x
Columbia 0.01% 1.64x
Bonobos 0.01% 1.39x
Urban Outfitters 0.04% 1.29x
The North Face 0.02% 1.29x
Madewell 0.03% 1.27x
Jos A. Bank Clothiers 0.05% 1.24x
Carhartt 0.35% 1.18x
Tommy Bahama 0.01% 1.14x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpacker.com.

Website Composition Index
backpacker.com 10.20% 36.33x
outdoorproject.com 3.57% 31.89x
bikepacking.com 1.51% 31.04x
wta.org 4.41% 29.53x
alltrails.com 4.02% 28.79x
summitpost.org 3.72% 28.11x
warisboring.com 1.41% 27.20x
trails.com 2.24% 26.66x
dayhikesneardenver.com 1.23% 26.04x
bladehq.com 1.22% 25.76x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 8.95% 22.19x
Sports - Skiing, Snowboarding 0.02% 17.74x
National Parks 2.48% 13.53x
Winter Sports & Gear 2.04% 13.09x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.71% 12.86x
Colorado Snow 2.39% 12.67x
Bags & Luggage 1.77% 12.22x
Survival Guides 0.19% 11.92x
Australia & New Zealand Media 3.87% 11.56x
Men's Dress Shirt Shopping 0.63% 10.97x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male