Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 35.49% 27.10x
Asheville Trip Planners 11.85% 16.16x
Egypt Trip Planners 7.43% 15.83x
Airbnb Researchers 5.22% 15.58x
Mens Business Clothes Shoppers 5.27% 15.39x
Scuba Diving Enthusiasts 7.27% 14.93x
Nashville Activity Researchers 19.60% 13.85x
Running Enthusiasts 16.29% 13.54x
Winter Apparel Shoppers 13.91% 13.54x
Moving Services Shoppers 4.25% 13.42x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.27x
Urban Outfitters 0.01% 1.22x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is thesmokies.com.

Website Composition Index
thesmokies.com 3.67% 36.33x
flashpackingamerica.com 1.01% 35.39x
thedailytimes.com 1.04% 22.20x
wate.com 7.61% 17.82x
wanderingwheatleys.com 1.40% 16.59x
earthtrekkers.com 3.35% 15.50x
knoxnews.com 6.56% 15.08x
wvlt.tv 2.89% 15.07x
utsports.com 1.86% 14.88x
wbir.com 6.68% 14.85x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is National Parks.

Content Affinity Composition Index
National Parks 0.04% 12.37x
Backpacking 0.97% 10.37x
Paper & Packaging 0.02% 8.15x
Tennessee Cluster 7.54% 7.98x
Credit Unions & Consumer Protection 0.01% 7.88x
Scuba Diving 0.02% 6.90x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 6.88x
Beach Vacations 0.01% 6.40x
Ohio Universities 0.45% 6.14x
Medical Supplies and Information 0.12% 6.04x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male