Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 17.34% 18.81x
Beer Aficionados 16.03% 18.75x
Rock Climbing Enthusiasts 23.44% 18.69x
Nature and Outdoors Book Readers 14.71% 18.02x
Charitable Organization Supporters 16.56% 17.97x
Subaru Vehicle Shoppers 16.16% 17.21x
Craft Spirits Enthusiasts 14.26% 17.04x
Home Brewing Enthusiasts 16.59% 16.66x
IT Decision Makers 14.74% 16.55x
Comedy Fans 14.87% 16.24x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.84x
Carhartt 0.08% 1.40x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 2.45% 28.61x
backpacker.com 9.91% 28.21x
outdoorproject.com 1.08% 26.64x
summitpost.org 2.89% 20.30x
rei.com 2.20% 18.05x
yakimaherald.com 1.52% 15.58x
summitdaily.com 1.52% 15.30x
tetongravity.com 1.08% 14.92x
theoutbound.com 2.59% 14.15x
climbing.com 1.02% 14.08x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 9.02% 19.69x
Colorado Snow 1.28% 16.36x
National Parks 0.35% 15.27x
Winter Sports & Gear 0.62% 14.12x
Airsoft & Paintball Equipment 0.08% 12.86x
Robotics 0.06% 12.06x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.95% 11.05x
Cub & Girl Scouts 0.08% 10.90x
Action Sports 0.34% 10.77x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.06% 10.43x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male