Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 6.66% 15.76x
Rock Climbing Enthusiasts 16.71% 15.27x
Winter Sports Destination Seekers 8.06% 15.25x
Ski House Second Home Owners 11.34% 15.17x
Aspen Trip Planners 12.04% 14.76x
Charitable Organization Supporters 9.65% 14.42x
Craft Spirits Enthusiasts 5.88% 13.49x
Home Brewing Enthusiasts 8.71% 13.40x
Subaru Vehicle Shoppers 8.49% 13.25x
High End TV Shoppers 10.45% 13.15x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.40x
Maurices 0.03% 1.21x
J. Crew 0.01% 1.21x
Old Navy 0.02% 1.20x
Chicos 0.01% 1.17x
Talbots 0.01% 1.16x
Zumiez 0.03% 1.15x
Victoria's Secret 0.01% 1.07x
Gymboree 0.02% 1.06x
Journeys 0.02% 1.03x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 1.28% 33.14x
backpacker.com 10.36% 30.08x
summitpost.org 3.76% 19.30x
mountain-forecast.com 1.19% 19.19x
summitdaily.com 2.51% 17.12x
outtherecolorado.com 8.13% 16.44x
halopedia.org 1.28% 16.01x
helenair.com 1.43% 15.32x
aspentimes.com 1.56% 14.45x
vaildaily.com 2.09% 14.45x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 3.05% 18.64x
Colorado Snow 1.58% 13.51x
Winter Sports & Gear 0.11% 13.37x
National Parks 0.08% 10.85x
Mobile Industry Information 0.22% 9.91x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.49% 9.77x
Bags & Luggage 0.42% 8.43x
Police Gear 0.06% 7.87x
Survival Guides 0.04% 7.70x
Public Policy Media 0.42% 7.53x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male