Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 463.5 Thousand Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 463.5 thousand unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 18.92% 13.07x
Beer Aficionados 20.14% 12.95x
Rock Climbing Enthusiasts 25.71% 12.77x
Ski House Second Home Owners 19.52% 12.55x
Charitable Organization Supporters 19.21% 12.38x
Subaru Vehicle Shoppers 19.21% 11.91x
Home Brewing Enthusiasts 18.99% 11.73x
Craft Spirits Enthusiasts 18.76% 11.73x
High End TV Shoppers 19.61% 11.71x
IT Decision Makers 18.92% 11.55x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.48x
Lane Bryant 0.01% 1.43x
Banana Republic 0.01% 1.38x
Carhartt 0.21% 1.33x
Gap 0.01% 1.32x
White House Black Market 0.01% 1.27x
Dressbarn 0.01% 1.20x
Chicos 0.01% 1.16x
Maurices 0.02% 1.02x
Victoria's Secret 0.01% 1.00x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is wta.org.

Website Composition Index
wta.org 1.88% 26.40x
backpackinglight.com 2.30% 25.34x
backpacker.com 10.45% 24.19x
outdoorproject.com 3.18% 19.05x
summitpost.org 4.17% 18.47x
ems.com 1.32% 16.99x
tetongravity.com 1.61% 16.84x
thenewsrep.com 1.07% 16.57x
warisboring.com 1.25% 16.45x
dayhikesneardenver.com 1.38% 16.28x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 10.10% 15.49x
Colorado Snow 1.19% 11.97x
Winter Sports & Gear 1.15% 11.78x
National Parks 1.05% 11.31x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.45% 11.15x
Teaching Abroad 0.04% 10.73x
Drawing & Animation 0.03% 9.81x
Scuba Diving 0.05% 9.75x
Robotics 0.29% 9.30x
Active Lifestyle Enthusiasts 0.02% 9.29x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male