Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 31.78% 39.52x
Beer Aficionados 23.20% 33.97x
Techies 21.78% 33.13x
Nature and Outdoors Book Readers 25.08% 32.27x
Tech News Enthusiasts 21.47% 32.08x
Craft Spirits Enthusiasts 22.72% 30.39x
Subaru Vehicle Shoppers 21.29% 29.11x
Readers of Japanese Content 20.51% 28.93x
Photography Enthusiasts 24.25% 28.82x
Indoor Cycling & Spinning Enthusiasts 20.52% 28.55x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.88x
Everlane 0.01% 1.76x
Bonobos 0.12% 1.58x
Jos A. Bank Clothiers 0.44% 1.43x
The North Face 0.03% 1.36x
Patagonia 0.02% 1.36x
Free People 0.03% 1.34x
Urban Outfitters 0.08% 1.30x
Mens Wearhouse 0.64% 1.26x
Columbia 0.02% 1.19x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is thehikinglife.com.

Website Composition Index
thehikinglife.com 1.28% 94.44x
outdoorresearch.com 1.67% 66.64x
gregorypacks.com 1.05% 66.03x
backpacker.com 18.56% 60.05x
sportiva.com 1.29% 58.28x
outdoorproject.com 7.73% 57.12x
socalhiker.net 1.26% 56.88x
switchbacktravel.com 7.48% 54.41x
rei.com 2.37% 53.58x
bikepacking.com 2.68% 52.71x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 18.40% 35.87x
Sports - Skiing, Snowboarding 0.06% 32.84x
Winter Sports & Gear 4.04% 22.22x
Survival Guides 0.48% 18.84x
National Parks 5.24% 18.22x
Bags & Luggage 3.18% 17.87x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.14% 17.61x
Men's Dress Shirt Shopping 1.71% 16.75x
Colorado Snow 5.15% 15.93x
Australia & New Zealand Media 6.27% 15.92x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male