Explore the Hiking Enthusiasts Audience
Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hiking Enthusiasts audience.
INTERESTS
The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hiking Enthusiasts audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 35.49% | 27.10x |
| Asheville Trip Planners | 11.85% | 16.16x |
| Egypt Trip Planners | 7.43% | 15.83x |
| Airbnb Researchers | 5.22% | 15.58x |
| Mens Business Clothes Shoppers | 5.27% | 15.39x |
| Scuba Diving Enthusiasts | 7.27% | 14.93x |
| Nashville Activity Researchers | 19.60% | 13.85x |
| Running Enthusiasts | 16.29% | 13.54x |
| Winter Apparel Shoppers | 13.91% | 13.54x |
| Moving Services Shoppers | 4.25% | 13.42x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.27x |
| Urban Outfitters | 0.01% | 1.22x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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WEBSITES
The Hiking Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hiking Enthusiasts audience is thesmokies.com.
| Website | Composition | Index |
| thesmokies.com | 3.67% | 36.33x |
| flashpackingamerica.com | 1.01% | 35.39x |
| thedailytimes.com | 1.04% | 22.20x |
| wate.com | 7.61% | 17.82x |
| wanderingwheatleys.com | 1.40% | 16.59x |
| earthtrekkers.com | 3.35% | 15.50x |
| knoxnews.com | 6.56% | 15.08x |
| wvlt.tv | 2.89% | 15.07x |
| utsports.com | 1.86% | 14.88x |
| wbir.com | 6.68% | 14.85x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.04% | 12.37x |
| Backpacking | 0.97% | 10.37x |
| Paper & Packaging | 0.02% | 8.15x |
| Tennessee Cluster | 7.54% | 7.98x |
| Credit Unions & Consumer Protection | 0.01% | 7.88x |
| Scuba Diving | 0.02% | 6.90x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.11% | 6.88x |
| Beach Vacations | 0.01% | 6.40x |
| Ohio Universities | 0.45% | 6.14x |
| Medical Supplies and Information | 0.12% | 6.04x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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