Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 13.32% 14.41x
Beer Aficionados 10.12% 14.32x
Rock Climbing Enthusiasts 18.38% 14.28x
Winter Sports Destination Seekers 9.96% 14.10x
Charitable Organization Supporters 11.47% 13.57x
Aspen Trip Planners 13.48% 12.72x
Craft Spirits Enthusiasts 9.75% 12.50x
Subaru Vehicle Shoppers 10.23% 12.40x
Marines 10.51% 12.33x
IT Decision Makers 11.18% 12.10x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.39x
Chicos 0.01% 1.21x
Buckle 0.01% 1.14x
Carhartt 0.14% 1.11x
White House Black Market 0.01% 1.09x
Journeys 0.02% 1.06x
Victoria's Secret 0.02% 1.05x
Express 0.01% 1.04x
American Eagle Outfitters 0.01% 1.03x
Lane Bryant 0.01% 1.03x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 1.63% 30.16x
backpacker.com 11.65% 25.48x
summitpost.org 2.86% 17.06x
switchbacktravel.com 2.36% 16.24x
outsideonline.com 1.27% 15.68x
summitdaily.com 2.08% 14.56x
yakimaherald.com 1.31% 14.43x
theoutbound.com 1.40% 14.16x
outtherecolorado.com 9.18% 13.60x
helenair.com 1.70% 13.43x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 4.10% 18.39x
Colorado Snow 1.43% 12.04x
Winter Sports & Gear 0.21% 11.26x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.70% 10.65x
Mobile Industry Information 0.15% 8.90x
Environmental Conservation 0.02% 8.32x
Bags & Luggage 0.51% 8.12x
National Parks 0.07% 7.81x
Survival Guides 0.06% 7.62x
Action Sports 0.12% 7.48x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male