Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 16.21% 30.69x
Beer Aficionados 15.96% 30.25x
Ski House Second Home Owners 17.08% 29.89x
Rock Climbing Enthusiasts 25.83% 29.42x
Subaru Vehicle Shoppers 15.85% 28.98x
Charitable Organization Supporters 17.04% 28.24x
Comedy Fans 13.72% 28.01x
High End TV Shoppers 16.58% 27.70x
Craft Spirits Enthusiasts 14.91% 27.55x
Home Brewing Enthusiasts 17.72% 27.42x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.84x
Chicos 0.01% 1.76x
Banana Republic 0.01% 1.66x
Gymboree 0.01% 1.61x
Zumiez 0.01% 1.61x
American Eagle Outfitters 0.01% 1.24x
Old Navy 0.02% 1.24x
Carhartt 0.12% 1.23x
The Childrens Place 0.01% 1.01x
Journeys 0.01% 0.83x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 2.24% 33.69x
backpacker.com 10.68% 32.26x
outdoorproject.com 1.59% 30.32x
summitpost.org 3.15% 24.52x
opb.org 1.26% 23.08x
dndbeyond.com 1.22% 20.30x
tetongravity.com 1.04% 19.38x
powerpyx.com 1.14% 19.32x
rei.com 2.49% 19.00x
shacknews.com 1.03% 18.68x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 9.05% 24.85x
Colorado Snow 1.09% 20.54x
National Parks 0.47% 18.21x
Police Gear 0.73% 17.86x
Assorted Topics (Power Trains, Drones, Web Design) 0.57% 17.16x
Winter Sports & Gear 0.59% 15.76x
Bags & Luggage 0.65% 15.49x
Vaping 0.21% 15.31x
Higher Education 0.17% 15.07x
Natural & Healthy Living Researchers 0.22% 14.91x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male