Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 34.51% 23.06x
Techies 27.14% 22.16x
Beer Aficionados 29.05% 22.14x
Tech News Enthusiasts 28.73% 21.60x
Nature and Outdoors Book Readers 28.29% 21.18x
Craft Spirits Enthusiasts 27.04% 20.50x
Readers of Japanese Content 26.55% 20.42x
Camera Review Readers 26.50% 19.82x
IT Decision Makers 28.37% 19.82x
Photography Enthusiasts 28.65% 19.77x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.

Location Composition Index
REI 0.04% 2.08x
Patagonia 0.02% 1.69x
Bonobos 0.12% 1.57x
Supreme 0.01% 1.48x
Jos A. Bank Clothiers 0.37% 1.35x
Mens Wearhouse 0.58% 1.27x
The North Face 0.03% 1.26x
Columbia 0.02% 1.21x
White House Black Market 0.38% 1.19x
Chicos 0.07% 1.17x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpacker.com.

Website Composition Index
backpacker.com 12.31% 36.82x
outdoorproject.com 4.75% 33.11x
switchbacktravel.com 4.07% 32.35x
bikepacking.com 1.76% 31.00x
rei.com 1.37% 30.83x
nols.edu 1.16% 28.34x
suunto.com 1.27% 27.82x
warisboring.com 1.62% 27.31x
backcountrygear.com 1.53% 26.78x
summitpost.org 4.27% 26.62x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 11.11% 22.49x
Sports - Skiing, Snowboarding 0.03% 18.53x
Winter Sports & Gear 2.45% 14.89x
National Parks 3.45% 12.68x
Survival Guides 0.29% 12.67x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.43% 12.64x
Bags & Luggage 2.12% 12.36x
Australia & New Zealand Media 4.78% 12.10x
Men's Dress Shirt Shopping 1.00% 11.68x
Colorado Snow 3.44% 11.49x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male