Explore the Hiking Enthusiasts Audience
Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hiking Enthusiasts audience.
INTERESTS
The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 30.71% | 18.93x |
| Beer Aficionados | 26.10% | 17.34x |
| Techies | 22.48% | 17.28x |
| Craft Spirits Enthusiasts | 22.95% | 16.75x |
| Tech News Enthusiasts | 22.99% | 16.34x |
| Nature and Outdoors Book Readers | 24.74% | 16.10x |
| Subaru Vehicle Shoppers | 22.85% | 15.48x |
| Photography Enthusiasts | 24.19% | 15.04x |
| Android Fans | 21.25% | 15.01x |
| Running Enthusiasts | 19.96% | 14.92x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.04% | 2.00x |
| Columbia | 0.02% | 1.73x |
| LL Bean | 0.01% | 1.56x |
| Patagonia | 0.03% | 1.45x |
| Lorna Jane | 0.01% | 1.41x |
| Free People | 0.03% | 1.37x |
| Everlane | 0.01% | 1.34x |
| Chicos | 0.06% | 1.32x |
| The North Face | 0.03% | 1.31x |
| Madewell | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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WEBSITES
The Hiking Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hiking Enthusiasts audience is gearinstitute.com.
| Website | Composition | Index |
| gearinstitute.com | 1.03% | 38.32x |
| backpacker.com | 11.67% | 35.97x |
| outdoorresearch.com | 1.15% | 34.94x |
| bikepacking.com | 1.70% | 33.36x |
| scienceaf.com | 1.02% | 32.52x |
| outdoorproject.com | 7.30% | 28.26x |
| rockymountainhikingtrails.com | 1.06% | 27.96x |
| summitpost.org | 1.91% | 27.85x |
| wta.org | 5.38% | 27.28x |
| nols.edu | 1.27% | 27.13x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 16.81% | 24.63x |
| Sports - Skiing, Snowboarding | 0.06% | 21.14x |
| National Parks | 4.34% | 14.90x |
| Winter Sports & Gear | 3.85% | 14.19x |
| Bags & Luggage | 2.88% | 13.77x |
| Australia & New Zealand Media | 5.02% | 13.60x |
| Survival Guides | 0.51% | 13.48x |
| Men's Dress Shirt Shopping | 1.95% | 12.66x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.71% | 12.28x |
| Colorado Snow | 4.70% | 12.14x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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