Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 21.92% 15.87x
Beer Aficionados 14.08% 15.62x
Ski House Second Home Owners 15.48% 15.02x
Nature and Outdoors Book Readers 13.11% 14.78x
Charitable Organization Supporters 15.00% 14.70x
Craft Spirits Enthusiasts 13.05% 14.05x
Home Brewing Enthusiasts 14.46% 13.91x
Subaru Vehicle Shoppers 13.28% 13.87x
Off the Grid Living Enthusiasts 14.87% 13.29x
Marines 12.17% 13.18x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.45x
Lululemon 0.01% 1.40x
Zumiez 0.03% 1.33x
Chicos 0.03% 1.30x
Carhartt 0.30% 1.26x
Jos A. Bank Clothiers 0.02% 1.16x
Maurices 0.05% 1.11x
Lane Bryant 0.02% 1.08x
Mens Wearhouse 0.03% 1.06x
American Eagle Outfitters 0.02% 1.06x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 1.99% 35.92x
backpacker.com 13.08% 31.17x
summitpost.org 2.94% 22.13x
outsideonline.com 3.39% 19.19x
summitdaily.com 1.88% 18.04x
theoutbound.com 1.97% 17.16x
vaildaily.com 1.41% 16.91x
yakimaherald.com 1.40% 16.81x
switchbacktravel.com 4.79% 16.72x
5280.com 1.76% 16.04x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 5.84% 17.54x
Colorado Snow 1.09% 12.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.83% 10.82x
National Parks 0.10% 10.13x
Winter Sports & Gear 0.18% 9.65x
Bags & Luggage 0.52% 8.74x
Lighting & Power 0.03% 8.62x
Beer, Wine & Alcohol 0.46% 8.28x
Survival Guides 0.06% 7.51x
San Francisco Tourism 0.04% 7.43x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male