Explore the Hiking Enthusiasts Audience
Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Hiking Enthusiasts audience.
INTERESTS
The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hiking Enthusiasts audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 31.85% | 22.17x |
| Beer Aficionados | 26.36% | 19.47x |
| Techies | 26.57% | 18.78x |
| Tech News Enthusiasts | 26.30% | 18.51x |
| Craft Spirits Enthusiasts | 25.28% | 18.19x |
| Nature and Outdoors Book Readers | 26.58% | 17.90x |
| Commercial Contractors & Designers | 26.31% | 17.76x |
| Photography Enthusiasts | 26.67% | 17.16x |
| Readers of Japanese Content | 24.34% | 16.72x |
| IT Decision Makers | 25.80% | 16.59x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.05% | 2.50x |
| Patagonia | 0.03% | 1.90x |
| Bonobos | 0.09% | 1.47x |
| The North Face | 0.04% | 1.41x |
| Jos A. Bank Clothiers | 0.46% | 1.40x |
| Free People | 0.05% | 1.37x |
| Uniqlo | 0.03% | 1.28x |
| Topshop | 0.02% | 1.26x |
| Mens Wearhouse | 0.68% | 1.26x |
| Lululemon | 0.08% | 1.21x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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WEBSITES
The Hiking Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hiking Enthusiasts audience is outdoorresearch.com.
| Website | Composition | Index |
| outdoorresearch.com | 1.34% | 59.92x |
| backpacker.com | 15.04% | 55.34x |
| socalhiker.net | 1.02% | 52.27x |
| sportiva.com | 1.02% | 51.46x |
| outdoorproject.com | 6.77% | 50.65x |
| bikepacking.com | 2.14% | 48.67x |
| switchbacktravel.com | 6.72% | 48.16x |
| rei.com | 2.08% | 46.76x |
| nols.edu | 1.54% | 42.55x |
| backcountrygear.com | 1.89% | 41.05x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 14.97% | 25.01x |
| Sports - Skiing, Snowboarding | 0.05% | 20.05x |
| Winter Sports & Gear | 3.28% | 15.34x |
| Bags & Luggage | 2.87% | 12.97x |
| National Parks | 4.31% | 12.89x |
| Survival Guides | 0.52% | 12.74x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.25% | 12.56x |
| Colorado Snow | 4.62% | 12.16x |
| Men's Dress Shirt Shopping | 1.59% | 12.02x |
| Australia & New Zealand Media | 6.25% | 11.30x |
Composition Percentage:
The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Hiking Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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