Dstillery Audiences

HIKING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Hiking Enthusiasts Audience

Below you'll find more information about the Hiking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Hiking Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Hiking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hiking Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 24.33% 16.52x
Techies 21.29% 16.20x
Running Enthusiasts 20.21% 14.87x
Tech News Enthusiasts 21.45% 14.86x
Subaru Vehicle Shoppers 22.91% 14.56x
Mens Fitness Publication Readers 18.35% 14.20x
Environmental Activists 29.09% 14.12x
Photography Enthusiasts 26.08% 14.04x
Eco-Conscious Consumers 21.41% 13.95x
Charitable Organization Supporters 25.76% 13.92x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Interest attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hiking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hiking Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.01% 1.73x
Lorna Jane 0.01% 1.60x
Eddie Bauer 0.02% 1.59x
Patagonia 0.01% 1.55x
REI 0.02% 1.52x
Free People 0.02% 1.32x
Madewell 0.02% 1.29x
Urban Outfitters 0.05% 1.24x
Uniqlo 0.01% 1.17x
American Apparel 0.03% 1.15x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Location attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hiking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hiking Enthusiasts audience is besthiking.net.

Website Composition Index
besthiking.net 0.03% 83.73x
dutchwaregear.com 0.10% 81.33x
trailjournals.com 0.62% 74.39x
mountainproject.com 0.06% 71.29x
granitegear.com 0.06% 67.22x
backpackinglight.com 1.44% 66.65x
bigagnes.com 0.11% 65.63x
thegamefreakshow.com 0.06% 63.98x
automontor.com 0.02% 62.77x
livefortheoutdoors.com 0.07% 62.41x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Web attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hiking Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 18.81% 24.17x
Sports - Skiing, Snowboarding 0.08% 20.38x
Winter Sports & Gear 3.67% 15.84x
National Parks 5.02% 14.69x
Australia & New Zealand Media 6.24% 14.01x
Bags & Luggage 2.89% 12.95x
Survival Guides 0.60% 12.83x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 4.16% 12.37x
Men's Dress Shirt Shopping 2.20% 11.53x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.68% 11.52x
Composition Percentage: The overlap percentage between the Hiking Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Hiking Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hiking Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999