Dstillery Audiences

HIP HOP FANS

Audience Size: 3.4 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 25.72% 19.83x
Black History Researchers 33.54% 16.30x
Black-Owned Business Researchers 35.67% 16.14x
Los Angeles Lakers Fans 26.67% 16.03x
Atlanta United Fans 22.02% 15.66x
WWE and Pro Wrestling Fans 22.42% 15.45x
Entertainment & Tabloid Magazine Readers 17.67% 14.95x
NBA Fans 22.42% 14.45x
Oklahoma City Thunder Fans 21.59% 14.39x
San Antonio Spurs Fans 21.64% 14.26x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.36x
Lane Bryant 0.02% 1.34x
Express 0.02% 1.34x
Victoria's Secret 0.03% 1.28x
Journeys 0.03% 1.24x
LOFT 0.02% 1.23x
Zumiez 0.01% 1.17x
Old Navy 0.03% 1.16x
Gymboree 0.01% 1.12x
Gap 0.01% 1.09x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is allhiphop.com.

Website Composition Index
allhiphop.com 2.61% 47.80x
hiphopwired.com 9.01% 42.70x
datpiff.com 1.40% 41.73x
sohh.com 16.51% 41.40x
onsmash.com 2.17% 41.16x
urbanbellemag.com 7.42% 39.45x
hiphoplately.com 15.88% 37.83x
cassiuslife.com 3.62% 37.21x
hiphopoverload.com 1.25% 36.20x
rap-up.com 8.37% 35.77x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 9.19% 14.43x
Phone & Computer Game Downloaders 0.06% 11.69x
African-American Hair 0.50% 11.59x
African American Celebrity Gossip 63.01% 11.01x
Caribbean Cluster 2.60% 10.44x
Fashion & Retail 0.36% 10.15x
Gossip & Rumors 20.77% 9.59x
Hip-Hop Enthusiast 65.38% 9.43x
Marijuana 0.02% 8.68x
South Africa News Cluster 1.25% 8.45x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male