Dstillery Audiences

HIP HOP FANS

Audience Size: 2.9 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 27.13% 19.82x
Black History Researchers 33.82% 17.42x
Los Angeles Lakers Fans 26.55% 17.32x
Black-Owned Business Researchers 37.69% 16.62x
Atlanta United Fans 21.32% 16.02x
WWE and Pro Wrestling Fans 22.77% 15.95x
NBA Fans 21.61% 15.61x
Entertainment & Tabloid Magazine Readers 17.08% 15.50x
San Antonio Spurs Fans 22.13% 15.33x
Celebrity Gossip Fans 17.06% 15.28x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.03% 1.18x
Michael Kors 0.01% 1.15x
Express 0.02% 1.14x
Old Navy 0.04% 1.09x
Banana Republic 0.02% 1.04x
Hollister 0.01% 1.03x
Mens Wearhouse 0.03% 1.03x
Lane Bryant 0.02% 1.02x
LOFT 0.02% 1.00x
Aeropostale 0.02% 0.97x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is allhiphop.com.

Website Composition Index
allhiphop.com 1.47% 49.19x
sohh.com 13.23% 44.01x
urbanislandz.com 2.15% 42.91x
hiphopwired.com 9.29% 41.29x
onsmash.com 2.14% 40.57x
urbanbellemag.com 5.90% 40.15x
datpiff.com 1.06% 40.05x
sneakerfreaker.com 1.07% 38.32x
hiphopoverload.com 1.02% 37.55x
cassiuslife.com 3.46% 36.35x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 8.49% 14.64x
Phone & Computer Game Downloaders 0.03% 13.96x
Fashion & Retail 0.14% 11.07x
African-American Hair 0.31% 10.68x
African American Celebrity Gossip 61.88% 10.67x
Caribbean Cluster 2.46% 10.58x
Hip-Hop Enthusiast 65.42% 10.30x
Gossip & Rumors 21.79% 8.93x
South Africa News Cluster 1.01% 7.96x
Addiction & Recovery Reference 0.01% 7.93x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male