Dstillery Audiences

HIP HOP FANS

Audience Size: 3.4 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of African American Content.

Interest Composition Index
Readers of African American Content 39.61% 27.04x
Readers of Jamaican Content 24.65% 17.29x
Los Angeles Lakers Fans 16.45% 12.78x
Basketball Enthusiasts 18.63% 12.19x
Boxing Fans 18.84% 12.19x
NBA Fans 16.99% 12.13x
WWE and Pro Wrestling Fans 14.90% 11.58x
Houston Rockets Fans 16.39% 11.33x
Condom Shoppers 18.69% 11.28x
San Antonio Spurs Fans 12.91% 10.76x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.48x
The Childrens Place 0.11% 1.86x
Supreme 0.02% 1.67x
Michael Kors 0.04% 1.65x
Hollister 0.04% 1.60x
Zara 0.05% 1.54x
H&M 0.08% 1.53x
American Apparel 0.06% 1.52x
Journeys 0.07% 1.47x
Aeropostale 0.04% 1.47x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is lilwaynehq.com.

Website Composition Index
lilwaynehq.com 1.29% 81.24x
sohh.com 20.28% 71.53x
onsmash.com 1.90% 69.75x
datpiff.com 6.25% 69.45x
according2hiphop.com 1.14% 67.66x
urbanbellemag.com 3.11% 67.21x
kollegekidd.com 2.75% 67.04x
hiphopoverload.com 3.39% 65.16x
livemixtapes.com 2.37% 62.65x
allhiphop.com 8.30% 62.40x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.18% 25.54x
Hip-Hop Enthusiast 75.61% 21.20x
Luxury Sneakers 13.93% 18.14x
Assorted Topics (Television, Origami, Men's Health) 0.26% 15.09x
Instagram Management 0.85% 11.30x
African American Celebrity Gossip 62.36% 10.56x
Alternative Streaming Services 0.36% 10.23x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 10.04x
Parenting & Nutrition 0.07% 9.60x
African-American Hair 4.59% 9.40x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male