Dstillery Audiences

HIP HOP FANS

Audience Size: 2.5 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 28.07% 34.79x
Los Angeles Lakers Fans 16.65% 22.36x
NBA Fans 18.34% 21.65x
Atlanta Hawks Fans 16.00% 21.11x
Basketball Enthusiasts 18.52% 20.81x
Boxing Fans 18.24% 20.57x
WWE and Pro Wrestling Fans 14.88% 19.81x
San Antonio Spurs Fans 13.55% 19.32x
Houston Rockets Fans 15.42% 19.22x
Condom Shoppers 17.60% 19.22x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.47x
Supreme 0.03% 2.39x
Uniqlo 0.03% 1.77x
Topshop 0.02% 1.76x
Ann Taylor 0.04% 1.49x
Zara 0.04% 1.47x
Mens Wearhouse 0.65% 1.43x
H&M 0.10% 1.41x
American Apparel 0.05% 1.40x
Charlotte Russe 0.06% 1.38x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is lilwaynehq.com.

Website Composition Index
lilwaynehq.com 1.90% 84.21x
kollegekidd.com 2.61% 73.76x
onsmash.com 3.38% 71.27x
hiphopoverload.com 2.64% 70.42x
hip-hopvibe.com 1.10% 68.17x
hot97.com 19.15% 67.34x
allhiphop.com 14.15% 65.30x
urbanbellemag.com 9.18% 62.88x
datpiff.com 7.30% 62.85x
rap-up.com 6.32% 58.91x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.71% 33.74x
Hip-Hop Enthusiast 86.57% 21.47x
Luxury Sneakers 15.76% 20.39x
Assorted Topics (Television, Origami, Men's Health) 0.21% 16.88x
Instagram Management 0.69% 12.78x
African-American Hair 4.58% 11.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.24x
African American Celebrity Gossip 76.78% 11.12x
Caribbean Cluster 2.60% 10.99x
Parenting & Nutrition 0.04% 10.53x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male