Explore the Hip Hop Fans Audience
Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hip Hop Fans audience.
INTERESTS
The Hip Hop Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip Hop Fans audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 25.72% | 19.83x |
| Black History Researchers | 33.54% | 16.30x |
| Black-Owned Business Researchers | 35.67% | 16.14x |
| Los Angeles Lakers Fans | 26.67% | 16.03x |
| Atlanta United Fans | 22.02% | 15.66x |
| WWE and Pro Wrestling Fans | 22.42% | 15.45x |
| Entertainment & Tabloid Magazine Readers | 17.67% | 14.95x |
| NBA Fans | 22.42% | 14.45x |
| Oklahoma City Thunder Fans | 21.59% | 14.39x |
| San Antonio Spurs Fans | 21.64% | 14.26x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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APPAREL RETAILERS
The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 1.36x |
| Lane Bryant | 0.02% | 1.34x |
| Express | 0.02% | 1.34x |
| Victoria's Secret | 0.03% | 1.28x |
| Journeys | 0.03% | 1.24x |
| LOFT | 0.02% | 1.23x |
| Zumiez | 0.01% | 1.17x |
| Old Navy | 0.03% | 1.16x |
| Gymboree | 0.01% | 1.12x |
| Gap | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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WEBSITES
The Hip Hop Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip Hop Fans audience is allhiphop.com.
| Website | Composition | Index |
| allhiphop.com | 2.61% | 47.80x |
| hiphopwired.com | 9.01% | 42.70x |
| datpiff.com | 1.40% | 41.73x |
| sohh.com | 16.51% | 41.40x |
| onsmash.com | 2.17% | 41.16x |
| urbanbellemag.com | 7.42% | 39.45x |
| hiphoplately.com | 15.88% | 37.83x |
| cassiuslife.com | 3.62% | 37.21x |
| hiphopoverload.com | 1.25% | 36.20x |
| rap-up.com | 8.37% | 35.77x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Luxury Sneakers.
| Content Affinity | Composition | Index |
| Luxury Sneakers | 9.19% | 14.43x |
| Phone & Computer Game Downloaders | 0.06% | 11.69x |
| African-American Hair | 0.50% | 11.59x |
| African American Celebrity Gossip | 63.01% | 11.01x |
| Caribbean Cluster | 2.60% | 10.44x |
| Fashion & Retail | 0.36% | 10.15x |
| Gossip & Rumors | 20.77% | 9.59x |
| Hip-Hop Enthusiast | 65.38% | 9.43x |
| Marijuana | 0.02% | 8.68x |
| South Africa News Cluster | 1.25% | 8.45x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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DEMOGRAPHICS
The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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