Dstillery Audiences

HIP HOP FANS

Audience Size: 3.2 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 28.68% 20.01x
Los Angeles Lakers Fans 26.71% 17.04x
Black History Researchers 33.97% 16.54x
Atlanta United Fans 22.38% 16.49x
WWE and Pro Wrestling Fans 24.10% 16.40x
Entertainment & Tabloid Magazine Readers 17.82% 15.69x
NBA Fans 21.43% 15.55x
San Antonio Spurs Fans 20.86% 15.08x
Atlanta Hawks Fans 21.74% 14.93x
Oklahoma City Thunder Fans 22.37% 14.82x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.84x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is allhiphop.com.

Website Composition Index
allhiphop.com 3.84% 47.44x
onsmash.com 2.73% 44.19x
hiphopwired.com 9.36% 41.77x
datpiff.com 1.74% 41.47x
sohh.com 19.17% 41.26x
hiphoplately.com 17.45% 39.78x
kollegekidd.com 1.02% 39.32x
urbanbellemag.com 9.05% 39.20x
hiphopoverload.com 1.46% 38.76x
cassiuslife.com 3.48% 38.47x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 29.92x
Luxury Sneakers 8.64% 14.66x
African American Celebrity Gossip 60.95% 11.35x
African-American Hair 0.61% 10.97x
Phone & Computer Game Downloaders 0.08% 10.22x
Gossip & Rumors 18.82% 10.06x
Caribbean Cluster 2.73% 9.93x
Hip-Hop Enthusiast 67.57% 9.68x
Fashion & Retail 0.64% 9.54x
South Africa News Cluster 1.51% 9.30x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male