Explore the Hip Hop Fans Audience
Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hip Hop Fans audience.
INTERESTS
The Hip Hop Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip Hop Fans audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.65% | 20.58x |
| Readers of Jamaican Content | 25.48% | 20.18x |
| Black-Owned Business Researchers | 42.68% | 19.36x |
| Los Angeles Lakers Fans | 25.15% | 17.85x |
| Celebrity Gossip Fans | 15.44% | 17.59x |
| Black History Researchers | 33.32% | 17.44x |
| Exercise and Gym Researchers | 12.85% | 17.26x |
| UFC and MMA Fans | 21.25% | 16.90x |
| Atlanta United Fans | 16.84% | 16.55x |
| Entertainment & Tabloid Magazine Readers | 13.40% | 16.54x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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APPAREL RETAILERS
The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.38x |
| Express | 0.02% | 1.33x |
| The Childrens Place | 0.03% | 1.29x |
| Lane Bryant | 0.02% | 1.27x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
| H&M | 0.01% | 1.25x |
| Old Navy | 0.03% | 1.16x |
| Journeys | 0.02% | 1.15x |
| Banana Republic | 0.01% | 1.14x |
| Zumiez | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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WEBSITES
The Hip Hop Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip Hop Fans audience is urbanislandz.com.
| Website | Composition | Index |
| urbanislandz.com | 1.72% | 44.75x |
| sohh.com | 6.06% | 42.70x |
| onsmash.com | 2.69% | 39.93x |
| allaboutlaughs.com | 1.77% | 38.19x |
| hiphopwired.com | 9.93% | 37.16x |
| rollingout.com | 10.23% | 36.23x |
| rap-up.com | 9.62% | 36.05x |
| hiphoplately.com | 13.28% | 35.65x |
| mediatakeout.com | 1.65% | 33.94x |
| bckonline.com | 8.72% | 30.75x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Luxury Sneakers.
| Content Affinity | Composition | Index |
| Luxury Sneakers | 8.28% | 14.14x |
| African-American Hair | 0.14% | 11.53x |
| African American Celebrity Gossip | 65.45% | 11.32x |
| Caribbean Cluster | 1.95% | 10.81x |
| Local & Travel England - East Midlands | 0.05% | 10.48x |
| LGBTQ Advocacy | 4.37% | 10.06x |
| Memphis News | 1.61% | 9.96x |
| Hip-Hop Enthusiast | 77.27% | 9.95x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.23% | 9.00x |
| Fashion Cluster | 5.78% | 8.94x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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DEMOGRAPHICS
The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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