Dstillery Audiences

HIP HOP FANS

Audience Size: 3.3 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of African American Content.

Interest Composition Index
Readers of African American Content 37.17% 23.12x
Readers of Jamaican Content 24.82% 14.47x
NBA Fans 15.79% 11.19x
Boxing Fans 18.38% 11.10x
WWE and Pro Wrestling Fans 16.57% 10.62x
Houston Rockets Fans 16.67% 10.51x
Condom Shoppers 20.42% 9.97x
Oklahoma City Thunder Fans 14.92% 9.75x
Atlanta Hawks Fans 14.63% 9.71x
San Antonio Spurs Fans 12.64% 9.56x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Everlane.

Location Composition Index
Everlane 0.00% 2.19x
The Childrens Place 0.10% 1.85x
Belk 0.03% 1.60x
Urban Outfitters 0.06% 1.47x
Abercrombie & Fitch 0.03% 1.44x
Hugo Boss 0.02% 1.43x
American Apparel 0.04% 1.43x
Lane Bryant 0.06% 1.40x
Intermix 0.01% 1.39x
Club Monaco 0.01% 1.38x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is lilwaynehq.com.

Website Composition Index
lilwaynehq.com 1.41% 75.05x
sohh.com 18.45% 70.06x
datpiff.com 6.35% 69.94x
onsmash.com 1.43% 66.55x
kollegekidd.com 2.60% 66.42x
livemixtapes.com 2.84% 61.55x
rap-up.com 3.71% 61.10x
urbanbellemag.com 3.14% 60.11x
kanyetothe.com 1.03% 59.41x
vladtv.com 10.26% 58.52x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.94% 22.38x
Hip-Hop Enthusiast 72.37% 20.36x
Luxury Sneakers 14.20% 16.89x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.28% 14.08x
Instagram Management 0.95% 9.86x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.06% 9.78x
Alternative Streaming Services 0.47% 9.73x
African American Celebrity Gossip 57.86% 9.60x
Parenting & Nutrition 0.10% 9.16x
African-American Hair 4.71% 8.54x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male