Dstillery Audiences

HIP HOP FANS

Audience Size: 2.5 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 26.86% 29.64x
Boxing Fans 34.57% 23.33x
Readers of Jamaican Content 24.76% 20.73x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.44% 20.00x
Entertainment & Tabloid Magazine Readers 14.82% 19.18x
Streaming Radio Listeners 18.09% 18.90x
UFC and MMA Fans 22.57% 17.82x
Los Angeles Lakers Fans 26.04% 17.63x
Women's Fashion Magazine Readers 8.53% 17.18x
Entertainment Industry Decision Makers 8.18% 17.14x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Old Navy.

Location Composition Index
Old Navy 0.04% 1.30x
Lane Bryant 0.01% 1.21x
Gap 0.01% 1.13x
American Apparel 0.01% 1.06x
The Childrens Place 0.01% 1.05x
Urban Outfitters 0.03% 1.03x
Lululemon 0.01% 1.03x
Victoria's Secret 0.02% 1.02x
H&M 0.02% 1.01x
Hollister 0.01% 1.00x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is urbanislandz.com.

Website Composition Index
urbanislandz.com 1.14% 48.83x
sohh.com 3.33% 45.11x
hiphopwired.com 6.64% 42.24x
rollingout.com 5.96% 41.18x
sneakerfreaker.com 1.94% 38.69x
bckonline.com 7.98% 38.56x
hiphoplately.com 8.89% 38.30x
onsmash.com 2.99% 38.16x
mtonews.com 3.09% 36.66x
hip-hopvibe.com 2.92% 35.98x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 7.49% 14.34x
African-American Hair 0.08% 11.30x
Caribbean Cluster 1.53% 10.68x
African American Celebrity Gossip 63.80% 10.38x
Hip-Hop Enthusiast 79.78% 9.89x
LGBTQ Advocacy 3.88% 9.45x
Fashion Cluster 7.16% 9.05x
Assorted Topics (Freebies, Gardens, Jewelry) 1.02% 8.96x
Discount Shopping 0.02% 8.89x
Memphis News 1.62% 8.57x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male