Explore the Hip Hop Fans Audience
Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hip Hop Fans audience.
INTERESTS
The Hip Hop Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip Hop Fans audience is Readers of African American Content.
| Interest | Composition | Index |
| Readers of African American Content | 37.17% | 23.12x |
| Readers of Jamaican Content | 24.82% | 14.47x |
| NBA Fans | 15.79% | 11.19x |
| Boxing Fans | 18.38% | 11.10x |
| WWE and Pro Wrestling Fans | 16.57% | 10.62x |
| Houston Rockets Fans | 16.67% | 10.51x |
| Condom Shoppers | 20.42% | 9.97x |
| Oklahoma City Thunder Fans | 14.92% | 9.75x |
| Atlanta Hawks Fans | 14.63% | 9.71x |
| San Antonio Spurs Fans | 12.64% | 9.56x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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APPAREL RETAILERS
The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 2.19x |
| The Childrens Place | 0.10% | 1.85x |
| Belk | 0.03% | 1.60x |
| Urban Outfitters | 0.06% | 1.47x |
| Abercrombie & Fitch | 0.03% | 1.44x |
| Hugo Boss | 0.02% | 1.43x |
| American Apparel | 0.04% | 1.43x |
| Lane Bryant | 0.06% | 1.40x |
| Intermix | 0.01% | 1.39x |
| Club Monaco | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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WEBSITES
The Hip Hop Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip Hop Fans audience is lilwaynehq.com.
| Website | Composition | Index |
| lilwaynehq.com | 1.41% | 75.05x |
| sohh.com | 18.45% | 70.06x |
| datpiff.com | 6.35% | 69.94x |
| onsmash.com | 1.43% | 66.55x |
| kollegekidd.com | 2.60% | 66.42x |
| livemixtapes.com | 2.84% | 61.55x |
| rap-up.com | 3.71% | 61.10x |
| urbanbellemag.com | 3.14% | 60.11x |
| kanyetothe.com | 1.03% | 59.41x |
| vladtv.com | 10.26% | 58.52x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.94% | 22.38x |
| Hip-Hop Enthusiast | 72.37% | 20.36x |
| Luxury Sneakers | 14.20% | 16.89x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.28% | 14.08x |
| Instagram Management | 0.95% | 9.86x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.06% | 9.78x |
| Alternative Streaming Services | 0.47% | 9.73x |
| African American Celebrity Gossip | 57.86% | 9.60x |
| Parenting & Nutrition | 0.10% | 9.16x |
| African-American Hair | 4.71% | 8.54x |
Composition Percentage:
The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
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DEMOGRAPHICS
The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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