Dstillery Audiences

HIP HOP FANS

Audience Size: 2.6 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.65% 20.58x
Readers of Jamaican Content 25.48% 20.18x
Black-Owned Business Researchers 42.68% 19.36x
Los Angeles Lakers Fans 25.15% 17.85x
Celebrity Gossip Fans 15.44% 17.59x
Black History Researchers 33.32% 17.44x
Exercise and Gym Researchers 12.85% 17.26x
UFC and MMA Fans 21.25% 16.90x
Atlanta United Fans 16.84% 16.55x
Entertainment & Tabloid Magazine Readers 13.40% 16.54x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is LOFT.

Location Composition Index
LOFT 0.02% 1.38x
Express 0.02% 1.33x
The Childrens Place 0.03% 1.29x
Lane Bryant 0.02% 1.27x
Jos A. Bank Clothiers 0.01% 1.25x
H&M 0.01% 1.25x
Old Navy 0.03% 1.16x
Journeys 0.02% 1.15x
Banana Republic 0.01% 1.14x
Zumiez 0.01% 1.13x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is urbanislandz.com.

Website Composition Index
urbanislandz.com 1.72% 44.75x
sohh.com 6.06% 42.70x
onsmash.com 2.69% 39.93x
allaboutlaughs.com 1.77% 38.19x
hiphopwired.com 9.93% 37.16x
rollingout.com 10.23% 36.23x
rap-up.com 9.62% 36.05x
hiphoplately.com 13.28% 35.65x
mediatakeout.com 1.65% 33.94x
bckonline.com 8.72% 30.75x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 8.28% 14.14x
African-American Hair 0.14% 11.53x
African American Celebrity Gossip 65.45% 11.32x
Caribbean Cluster 1.95% 10.81x
Local & Travel England - East Midlands 0.05% 10.48x
LGBTQ Advocacy 4.37% 10.06x
Memphis News 1.61% 9.96x
Hip-Hop Enthusiast 77.27% 9.95x
Assorted Topics (Freebies, Gardens, Jewelry) 1.23% 9.00x
Fashion Cluster 5.78% 8.94x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male