Dstillery Audiences

HIP HOP FANS

Audience Size: 3 Million Devices

Explore the Hip Hop Fans Audience

Below you'll find more information about the Hip Hop Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Hip Hop Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Hip Hop Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip Hop Fans audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 29.67% 24.79x
Atlanta United Fans 23.28% 20.00x
Los Angeles Lakers Fans 27.54% 19.85x
Black History Researchers 34.68% 19.64x
WWE and Pro Wrestling Fans 23.69% 19.00x
Black-Owned Business Researchers 36.08% 18.61x
NBA Fans 24.10% 18.51x
Entertainment & Tabloid Magazine Readers 18.31% 17.84x
Atlanta Hawks Fans 23.72% 17.51x
San Antonio Spurs Fans 22.83% 17.22x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Interest attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip Hop Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip Hop Fans audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.29x
Old Navy 0.02% 1.21x
Express 0.01% 1.13x
Victoria's Secret 0.02% 1.06x
Buckle 0.01% 1.03x
The Childrens Place 0.01% 0.97x
Journeys 0.01% 0.89x
Carhartt 0.08% 0.71x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Location attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip Hop Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip Hop Fans audience is flyheight.com.

Website Composition Index
flyheight.com 1.36% 50.54x
allhiphop.com 6.31% 49.63x
ambrosiaforheads.com 1.57% 47.49x
onsmash.com 3.75% 46.82x
hiphopoverload.com 1.94% 45.15x
hiphopwired.com 8.07% 43.55x
sohh.com 25.73% 42.61x
rap-up.com 6.12% 42.39x
datpiff.com 2.33% 41.80x
kollegekidd.com 1.13% 41.56x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Web attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip Hop Fans audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.24% 32.80x
Luxury Sneakers 9.72% 16.28x
African-American Hair 0.87% 12.52x
African American Celebrity Gossip 65.10% 11.83x
Celebrity Gossip 0.55% 11.23x
Gossip & Rumors 18.34% 11.04x
Hip-Hop Enthusiast 75.90% 11.04x
Caribbean Cluster 3.13% 10.93x
South Africa News Cluster 1.98% 10.78x
Phone & Computer Game Downloaders 0.17% 10.57x
Composition Percentage: The overlap percentage between the Hip Hop Fans audience and the Content Affinity attribute.
Index: A comparison of the Hip Hop Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip Hop Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male