Dstillery Audiences

HISTORY BUFFS

Audience Size: 3.1 Million Devices

Explore the History Buffs Audience

Below you'll find more information about the History Buffs audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the History Buffs audience.

Dstillery Crafted Audiences

INTERESTS

The History Buffs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the History Buffs audience is U.S. History Buffs.

Interest Composition Index
U.S. History Buffs 67.25% 25.80x
Documentary Film Fans 42.01% 21.96x
World War One History Buffs 51.91% 20.82x
Revolutionary War History Buffs 47.30% 20.25x
Civil War History Buff 39.39% 19.97x
Occupy Movement Supporters 35.96% 17.22x
Conservative Think Tank Readers 45.57% 16.72x
Native American Culture Enthusiasts 36.69% 16.24x
Immigration Control Advocates 38.05% 16.21x
Poetry Readers 39.24% 16.16x
Composition Percentage: The overlap percentage between the History Buffs audience and the Interest attribute.
Index: A comparison of the History Buffs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The History Buffs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the History Buffs audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.32x
Lorna Jane 0.01% 1.18x
Intermix 0.01% 1.17x
Abercrombie & Fitch 0.02% 1.16x
LL Bean 0.00% 1.15x
Lululemon 0.05% 1.15x
Talbots 0.05% 1.14x
Belk 0.02% 1.11x
Banana Republic 0.04% 1.11x
Express 0.03% 1.10x
Composition Percentage: The overlap percentage between the History Buffs audience and the Location attribute.
Index: A comparison of the History Buffs audience to the internet population.
Dstillery Web Insights

WEBSITES

The History Buffs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the History Buffs audience is historynet.com.

Website Composition Index
historynet.com 9.90% 43.22x
nbcwashington.com 5.78% 32.46x
pewresearch.org 7.23% 32.07x
motherjones.com 13.41% 31.02x
jhu.edu 8.83% 30.95x
yale.edu 6.15% 30.71x
jpost.com 7.22% 30.39x
inverse.com 7.62% 30.38x
onthisday.com 7.59% 29.63x
oxforddictionaries.com 13.03% 29.55x
Composition Percentage: The overlap percentage between the History Buffs audience and the Web attribute.
Index: A comparison of the History Buffs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the History Buffs audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 15.21% 23.87x
Social & Demographic Trends 5.47% 15.43x
England Tourism 0.14% 15.36x
Historical Information - Educational Guides 40.75% 14.75x
University Press 11.45% 14.69x
Alt Religion 2.28% 14.36x
Science Education & Academia 7.73% 13.30x
Youth Educational Resources 3.50% 13.29x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 4.67% 12.47x
Writing Tools & Citation 29.92% 12.15x
Composition Percentage: The overlap percentage between the History Buffs audience and the Content Affinity attribute.
Index: A comparison of the History Buffs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The History Buffs audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999