Dstillery Audiences

HOLIDAY COCKTAIL RESEARCHERS

Audience Size: 622.9 Thousand Devices

Explore the Holiday Cocktail Researchers Audience

Below you'll find more information about the Holiday Cocktail Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 622.9 thousand unique devices whose actions qualify for the Holiday Cocktail Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Cocktail Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Cocktail Researchers audience is Online Alcohol Shoppers.

Interest Composition Index
Online Alcohol Shoppers 62.12% 77.06x
Wine Lovers 27.17% 73.15x
Whiskey Enthusiasts 30.14% 68.78x
Healthy Diet Recipe Researchers 24.18% 57.87x
Home Kitchen Chefs 23.86% 54.73x
Pre-Measured Grocery Shoppers 23.79% 54.67x
Wellness Enthusiasts 11.39% 50.51x
Craft Spirits Enthusiasts 25.65% 49.89x
Plant Based & Vegan Food Recipe Shoppers 19.42% 49.88x
Gas Discount Researchers 15.38% 48.05x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Interest attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Cocktail Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Cocktail Researchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.88x
Express 0.01% 1.72x
Old Navy 0.02% 1.71x
Chicos 0.01% 1.70x
Zumiez 0.02% 1.67x
Maurices 0.03% 1.53x
Aeropostale 0.01% 1.51x
Buckle 0.01% 1.49x
Mens Wearhouse 0.01% 1.31x
Urban Outfitters 0.01% 1.20x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Location attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Cocktail Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Cocktail Researchers audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.42% 149.37x
canadapost.ca 2.04% 121.16x
sheridannurseries.com 1.10% 118.64x
ratehub.ca 1.65% 112.64x
redfin.ca 2.96% 92.08x
mixthatdrink.com 8.88% 91.93x
wayfair.ca 1.12% 91.91x
retailmenot.ca 3.39% 91.58x
theguardian.pe.ca 1.05% 87.57x
moodymixologist.com 1.35% 87.08x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Web attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Cocktail Researchers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 19.39% 66.79x
Canada Shopping - Kitchenware 0.59% 66.31x
Canada Consumer Product Cluster 1.63% 41.72x
Canada Culture and Tourism 7.63% 41.47x
Canadian Lifestyle 3.97% 38.51x
Canada Business Cluster 6.91% 36.54x
Beer, Wine & Alcohol 0.81% 33.32x
Comedy Content 0.30% 33.03x
Canadian Universities 0.26% 32.81x
Canada Tax and Finance Research Cluster 0.91% 32.29x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Cocktail Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female