Dstillery Audiences

HOLIDAY COCKTAIL RESEARCHERS

Audience Size: 1 Million Devices

Explore the Holiday Cocktail Researchers Audience

Below you'll find more information about the Holiday Cocktail Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Holiday Cocktail Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Cocktail Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Cocktail Researchers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 15.62% 41.79x
Whiskey Enthusiasts 33.19% 40.93x
Nutrition Conscious Eaters 22.99% 40.05x
Craft Spirits Enthusiasts 30.70% 39.82x
Wine Lovers 30.62% 39.79x
Healthy Eaters 22.23% 38.79x
Healthy Diet Recipe Researchers 28.18% 38.10x
Nashville Activity Researchers 14.55% 36.01x
Healthy Snacks Shoppers 28.64% 34.57x
Gin Enthusiasts 17.57% 34.54x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Interest attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Cocktail Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Cocktail Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.49x
J. Crew 0.01% 1.45x
Jos A. Bank Clothiers 0.01% 1.30x
Gap 0.02% 1.28x
Maurices 0.04% 1.25x
Gymboree 0.02% 1.18x
Eddie Bauer 0.01% 1.18x
Carhartt 0.14% 1.08x
Buckle 0.01% 1.03x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Location attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Cocktail Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Cocktail Researchers audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.96% 79.24x
canadapost.ca 2.57% 66.19x
mejuri.com 1.07% 65.18x
redfin.ca 3.60% 62.21x
wayfair.ca 2.91% 59.65x
ratehub.ca 1.97% 57.66x
reservebar.com 1.07% 57.63x
mixthatdrink.com 10.13% 55.82x
richmond-news.com 1.56% 55.23x
winefolly.com 1.68% 55.12x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Web attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Cocktail Researchers audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.61% 40.77x
Wine, Liquor & Mixology 20.35% 38.96x
Canadian Universities 0.25% 31.54x
Canada Consumer Product Cluster 1.86% 29.36x
Canada Business Cluster 6.78% 25.73x
Furniture Shopping 0.18% 25.23x
Canadian Lifestyle 3.00% 22.93x
Canada Culture and Tourism 7.67% 22.84x
Vegans & Animal Welfare 0.23% 22.05x
Canada Tax and Finance Research Cluster 0.80% 21.94x
Composition Percentage: The overlap percentage between the Holiday Cocktail Researchers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Cocktail Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Cocktail Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female