Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 729.6 Thousand Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 729.6 thousand unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 40.90% 68.38x
Valentines Day Celebrators 33.05% 46.81x
Hard Seltzer Aficionados 11.54% 44.25x
Mother's Day Celebrators 27.63% 40.74x
Trendy Shoe Shoppers 19.32% 38.78x
Involved Parents 32.77% 37.82x
Wedding Content Readers 27.35% 37.05x
True Crime Podcast Listeners 19.42% 36.81x
Intimates Shoppers 34.82% 33.60x
International Womens Day Researchers 28.46% 31.44x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.80x
White House Black Market 0.02% 1.56x
Dressbarn 0.01% 1.55x
Express 0.02% 1.50x
Gap 0.02% 1.48x
Journeys 0.03% 1.46x
J. Crew 0.01% 1.38x
LOFT 0.01% 1.27x
Gymboree 0.02% 1.21x
Urban Outfitters 0.02% 1.20x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is experiencedmommy.com.

Website Composition Index
experiencedmommy.com 3.42% 31.98x
dodoburd.com 3.17% 28.55x
emmalinebride.com 1.02% 27.04x
thepostpartumparty.com 1.57% 26.79x
rookiemoms.com 1.12% 26.59x
weddingwire.com 3.48% 26.48x
partycity.com 2.48% 26.02x
exclusivepumping.com 1.94% 25.44x
thebudgetsavvybride.com 1.21% 25.00x
uniquegifter.com 1.84% 24.71x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Teen Hair.

Content Affinity Composition Index
Teen Hair 1.02% 18.04x
Furniture & Home Improvement 0.60% 16.40x
New Parents 1.03% 15.76x
Wedding Planning 9.42% 15.52x
Cakes & Sweets 0.49% 15.29x
Travel, Food, Fashion & Fitness 1.60% 12.82x
Perfume, Makeup & Cosmetics 0.20% 12.59x
DIY Decoration & Furniture 2.08% 12.19x
Parenting & Children's Activities 0.20% 11.85x
Scrapbooking & Home Art Projects 2.79% 11.58x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female