Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 48.92% 44.21x
Hard Seltzer Aficionados 21.37% 30.67x
Mother's Day Celebrators 29.17% 30.16x
True Crime Podcast Listeners 26.96% 30.12x
Involved Parents 31.34% 24.54x
COVID Symptoms Researchers 21.47% 23.62x
Trendy Shoe Shoppers 23.83% 23.08x
Wedding Content Readers 24.04% 22.48x
Womens Subscription Box Shoppers 30.02% 22.36x
Sleepwear Shoppers 32.62% 20.25x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.53x
Express 0.01% 1.34x
Old Navy 0.02% 1.34x
Victoria's Secret 0.02% 1.30x
White House Black Market 0.01% 1.29x
American Eagle Outfitters 0.01% 1.26x
Buckle 0.01% 1.23x
Maurices 0.02% 1.21x
Carhartt 0.11% 1.16x
The Childrens Place 0.01% 0.91x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is vicicollection.com.

Website Composition Index
vicicollection.com 1.09% 24.75x
exclusivepumping.com 1.55% 24.22x
showmeyourmumu.com 1.18% 23.47x
experiencedmommy.com 8.93% 22.85x
momlovesbest.com 11.26% 22.82x
gracobaby.com 1.41% 21.86x
greenweddingshoes.com 1.13% 21.69x
pregnantchicken.com 1.15% 21.08x
alphamom.com 1.91% 20.94x
nestedbean.com 1.69% 20.90x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.27% 16.56x
Bridal Fashion 0.24% 13.53x
Costumes 0.03% 13.50x
Wedding Planning 6.66% 13.08x
Toys Shopping 0.66% 12.86x
New Parents 2.50% 12.51x
Beauty & Cosmetics 0.58% 12.00x
Tattoos & Costumes 0.05% 11.55x
College Greek Life 0.23% 11.50x
Cheerleading 0.06% 10.74x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female