Explore the Holiday Gift Shoppers Audience
Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Holiday Gift Shoppers audience.
INTERESTS
The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.
| Interest | Composition | Index |
| Fathers Day Celebrators | 49.02% | 55.09x |
| Hard Seltzer Aficionados | 25.50% | 43.87x |
| Mother's Day Celebrators | 35.29% | 41.40x |
| True Crime Podcast Listeners | 30.14% | 38.81x |
| Involved Parents | 41.87% | 36.89x |
| Trendy Shoe Shoppers | 32.69% | 35.40x |
| Wedding Content Readers | 34.34% | 32.48x |
| COVID Symptoms Researchers | 26.31% | 31.61x |
| Womens Subscription Box Shoppers | 40.98% | 29.69x |
| Luxury Fitness Shoppers | 27.28% | 29.11x |
Composition Percentage:
The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
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APPAREL RETAILERS
The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.76x |
| Old Navy | 0.05% | 1.57x |
| White House Black Market | 0.03% | 1.46x |
| Mens Wearhouse | 0.04% | 1.37x |
| LOFT | 0.03% | 1.36x |
| Dressbarn | 0.02% | 1.33x |
| Maurices | 0.05% | 1.31x |
| Chicos | 0.03% | 1.25x |
| Jos A. Bank Clothiers | 0.02% | 1.25x |
| H&M | 0.01% | 1.18x |
Composition Percentage:
The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
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WEBSITES
The Holiday Gift Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Gift Shoppers audience is experiencedmommy.com.
| Website | Composition | Index |
| experiencedmommy.com | 6.75% | 35.75x |
| thepostpartumparty.com | 1.60% | 31.35x |
| thebudgetsavvybride.com | 1.18% | 30.28x |
| exclusivepumping.com | 2.49% | 29.83x |
| rookiemoms.com | 1.13% | 29.34x |
| mommyonpurpose.com | 1.08% | 27.84x |
| thebabyswag.com | 1.09% | 27.76x |
| alphamom.com | 2.29% | 27.26x |
| merricksart.com | 1.05% | 27.01x |
| babyfoode.com | 2.87% | 26.41x |
Composition Percentage:
The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.28% | 20.52x |
| Parenting & Children's Activities | 0.81% | 20.45x |
| New Parents | 2.00% | 17.52x |
| Toys Shopping | 0.28% | 17.51x |
| Diamonds & Precious Metals | 0.05% | 15.72x |
| Dermatology | 0.09% | 15.59x |
| Female Lifestyle Content Readers | 2.59% | 14.98x |
| DIY Decoration & Furniture | 2.71% | 14.94x |
| Scrapbooking & Home Art Projects | 2.94% | 14.79x |
| Travel, Food, Fashion & Fitness | 2.00% | 14.42x |
Composition Percentage:
The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
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DEMOGRAPHICS
The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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