Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 48.93% 48.61x
Hard Seltzer Aficionados 24.15% 36.17x
Mother's Day Celebrators 32.19% 33.13x
True Crime Podcast Listeners 29.13% 32.55x
Involved Parents 33.83% 28.15x
Trendy Shoe Shoppers 27.68% 26.56x
COVID Symptoms Researchers 24.20% 25.81x
Wedding Content Readers 28.16% 24.99x
Womens Subscription Box Shoppers 35.37% 24.91x
Getaways Researchers 22.34% 22.86x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.03x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is showmeyourmumu.com.

Website Composition Index
showmeyourmumu.com 1.24% 25.59x
exclusivepumping.com 1.74% 22.84x
experiencedmommy.com 9.18% 22.84x
birdygrey.com 1.28% 22.76x
kindredbravely.com 1.48% 22.56x
momlovesbest.com 10.95% 22.39x
tula.com 1.75% 21.47x
thehomeedit.com 1.32% 21.40x
nestedbean.com 1.50% 20.82x
gracobaby.com 1.03% 20.79x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.17% 18.60x
Bridal Fashion 0.25% 16.64x
New Parents 2.34% 14.16x
Wedding Planning 7.42% 12.96x
Toys Shopping 0.49% 12.74x
Hair & Beauty 0.10% 11.89x
College Greek Life 0.26% 11.69x
Beauty & Cosmetics 0.43% 11.40x
Travel, Food, Fashion & Fitness 1.90% 11.40x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.07% 11.14x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female