Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 49.02% 55.09x
Hard Seltzer Aficionados 25.50% 43.87x
Mother's Day Celebrators 35.29% 41.40x
True Crime Podcast Listeners 30.14% 38.81x
Involved Parents 41.87% 36.89x
Trendy Shoe Shoppers 32.69% 35.40x
Wedding Content Readers 34.34% 32.48x
COVID Symptoms Researchers 26.31% 31.61x
Womens Subscription Box Shoppers 40.98% 29.69x
Luxury Fitness Shoppers 27.28% 29.11x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.76x
Old Navy 0.05% 1.57x
White House Black Market 0.03% 1.46x
Mens Wearhouse 0.04% 1.37x
LOFT 0.03% 1.36x
Dressbarn 0.02% 1.33x
Maurices 0.05% 1.31x
Chicos 0.03% 1.25x
Jos A. Bank Clothiers 0.02% 1.25x
H&M 0.01% 1.18x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is experiencedmommy.com.

Website Composition Index
experiencedmommy.com 6.75% 35.75x
thepostpartumparty.com 1.60% 31.35x
thebudgetsavvybride.com 1.18% 30.28x
exclusivepumping.com 2.49% 29.83x
rookiemoms.com 1.13% 29.34x
mommyonpurpose.com 1.08% 27.84x
thebabyswag.com 1.09% 27.76x
alphamom.com 2.29% 27.26x
merricksart.com 1.05% 27.01x
babyfoode.com 2.87% 26.41x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.28% 20.52x
Parenting & Children's Activities 0.81% 20.45x
New Parents 2.00% 17.52x
Toys Shopping 0.28% 17.51x
Diamonds & Precious Metals 0.05% 15.72x
Dermatology 0.09% 15.59x
Female Lifestyle Content Readers 2.59% 14.98x
DIY Decoration & Furniture 2.71% 14.94x
Scrapbooking & Home Art Projects 2.94% 14.79x
Travel, Food, Fashion & Fitness 2.00% 14.42x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female