Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 549.2 Thousand Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 549.2 thousand unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 37.39% 87.85x
Valentines Day Celebrators 31.07% 58.87x
Hard Seltzer Aficionados 8.38% 57.30x
Mother's Day Celebrators 27.79% 47.26x
Wedding Content Readers 21.70% 45.26x
Involved Parents 24.57% 44.99x
Office Supply Shoppers 20.89% 43.65x
Trendy Shoe Shoppers 11.74% 43.16x
True Crime Podcast Listeners 16.32% 40.70x
Intimates Shoppers 30.04% 38.81x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.83x
Mens Wearhouse 0.03% 2.39x
Jos A. Bank Clothiers 0.01% 2.33x
Carhartt 0.02% 2.02x
Old Navy 0.03% 1.77x
Journeys 0.04% 1.63x
Express 0.02% 1.44x
Chicos 0.02% 1.44x
Buckle 0.02% 1.37x
Gymboree 0.02% 1.36x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is experiencedmommy.com.

Website Composition Index
experiencedmommy.com 2.11% 38.14x
emmalinebride.com 1.23% 33.81x
weddingwire.com 1.73% 33.23x
dodoburd.com 2.24% 31.87x
partycity.com 1.00% 30.31x
bysophialee.com 1.80% 29.44x
collegefashion.net 1.68% 29.36x
bestproducts.com 28.15% 28.99x
uniquegifter.com 1.25% 28.77x
rookiemoms.com 1.02% 28.13x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 8.22% 16.38x
New Parents 0.77% 15.47x
Teen Hair 0.63% 14.14x
Scrapbooking & Home Art Projects 2.43% 13.66x
Parenting & Children's Activities 0.16% 13.29x
Child Development 0.34% 11.47x
Cakes & Sweets 0.22% 11.39x
Travel, Food, Fashion & Fitness 1.11% 11.20x
DIY Decoration & Furniture 1.76% 10.93x
Furniture & Home Improvement 0.26% 10.34x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female