Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 47.03% 37.67x
New Year Resolution Intender 5.76% 31.67x
Valentines Day Celebrators 40.45% 29.88x
School Supply Shoppers 12.11% 25.86x
Furniture Shoppers 11.98% 25.53x
Bed & Bath Shoppers 12.08% 25.48x
Office Supply Shoppers 12.61% 25.27x
Save More Money / Spend Less Money Resolution Intender 10.03% 25.19x
True Crime Podcast Listeners 6.22% 25.18x
Big Box Shoppers 14.05% 25.17x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.34x
Zumiez 0.01% 1.29x
Old Navy 0.01% 1.05x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is bestproducts.com.

Website Composition Index
bestproducts.com 18.80% 21.51x
bysophialee.com 1.05% 19.35x
dodoburd.com 1.12% 17.58x
greenweddingshoes.com 1.38% 17.44x
thedatingdivas.com 1.50% 15.67x
americanpregnancy.org 1.10% 15.35x
travelfashiongirl.com 1.34% 14.98x
theknot.com 8.74% 14.86x
jolynneshane.com 1.21% 14.59x
theeverymom.com 1.38% 13.98x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 2.99% 10.02x
Travel, Food, Fashion & Fitness 0.48% 7.76x
Scrapbooking & Home Art Projects 1.24% 7.09x
Cakes & Sweets 0.10% 6.81x
Unique & Personalized Fashion 0.07% 6.78x
DIY Decoration & Furniture 0.83% 6.78x
Beauty & Cosmetics 0.05% 6.61x
Big Box Retail 29.78% 6.47x
Children's Health 0.06% 6.45x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 6.57% 6.33x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female