Dstillery Audiences

HOLIDAY GIFT SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Holiday Gift Shoppers Audience

Below you'll find more information about the Holiday Gift Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Holiday Gift Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gift Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gift Shoppers audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 49.64% 51.58x
Hard Seltzer Aficionados 23.63% 39.53x
Mother's Day Celebrators 31.95% 37.03x
True Crime Podcast Listeners 28.60% 35.05x
Involved Parents 40.75% 31.96x
Trendy Shoe Shoppers 32.00% 29.86x
COVID Symptoms Researchers 25.78% 28.31x
Wedding Content Readers 33.52% 28.28x
Womens Subscription Box Shoppers 38.59% 27.50x
Parents with Kids 30.74% 24.85x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gift Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gift Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.19x
J. Crew 0.01% 2.05x
H&M 0.01% 1.81x
Forever 21 0.01% 1.80x
Old Navy 0.03% 1.76x
Victoria's Secret 0.03% 1.67x
Gap 0.01% 1.64x
Jos A. Bank Clothiers 0.01% 1.50x
The Childrens Place 0.02% 1.48x
American Eagle Outfitters 0.02% 1.47x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gift Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gift Shoppers audience is kindredbravely.com.

Website Composition Index
kindredbravely.com 1.07% 33.93x
tula.com 1.29% 32.77x
everydaysavvy.com 1.04% 32.02x
experiencedmommy.com 8.40% 30.48x
nestedbean.com 1.11% 28.98x
thebudgetsavvybride.com 1.19% 28.76x
thepostpartumparty.com 1.28% 27.44x
exclusivepumping.com 2.37% 27.23x
girlfriend.com 1.01% 26.94x
theeverymom.com 3.79% 24.93x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gift Shoppers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.32% 20.40x
Parenting & Children's Activities 1.14% 19.77x
New Parents 2.32% 15.13x
Networking Marketing 0.07% 15.04x
Dermatology 0.11% 14.23x
Wedding Planning 9.61% 13.88x
Toys Shopping 0.43% 13.51x
Hair & Beauty 0.09% 13.22x
Travel, Food, Fashion & Fitness 2.27% 13.11x
Scrapbooking & Home Art Projects 2.83% 12.85x
Composition Percentage: The overlap percentage between the Holiday Gift Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gift Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gift Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female