Dstillery Audiences

HOLIDAY SEASON DEPARTMENT STORE DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Holiday Season Department Store Deal Shoppers Audience

Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 63.19% 57.40x
Holiday Season Home Improvement Deal Shoppers 51.49% 51.46x
Holiday Season Electronics and Game Deal Shoppers 44.79% 41.75x
Holiday Season Sporting Goods Deal Shoppers 43.71% 39.57x
Black Friday Deal Aggregator Shoppers 50.81% 28.13x
Home Rug Shoppers 31.67% 26.86x
Home Goods Supercenter Shoppers 31.67% 26.86x
Kids Clothing Shoppers 46.05% 25.02x
Discount Big Box Shoppers 22.06% 22.73x
Holiday Gift Shoppers 17.51% 22.20x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.79x
Lane Bryant 0.04% 1.54x
Maurices 0.07% 1.53x
Aeropostale 0.03% 1.51x
Old Navy 0.06% 1.48x
Mens Wearhouse 0.05% 1.44x
Victoria's Secret 0.05% 1.39x
Buckle 0.04% 1.37x
Express 0.03% 1.36x
H&M 0.02% 1.33x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 6.03% 48.56x
theblackfriday.com 4.21% 33.78x
partycity.com 10.09% 22.55x
blackfriday.com 11.71% 22.22x
frequent-ads.com 3.24% 22.01x
toysrus.com 1.73% 21.12x
tanga.com 2.18% 20.23x
jcpenney.com 78.74% 19.18x
thecouponingcouple.com 1.40% 18.76x
passionforsavings.com 3.68% 17.13x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.30% 18.75x
Visa & Immigration 0.32% 13.54x
Coupons 10.79% 13.33x
Party Suppliers 0.04% 12.69x
Women Shoppers 0.31% 12.13x
Custom Gifts 0.03% 11.90x
Big Box Retail 85.69% 11.58x
Promo Codes 0.36% 10.76x
Electronic Accessories 2.08% 10.21x
Bridal Fashion 0.13% 9.93x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female