Dstillery Audiences

HOLIDAY SEASON DEPARTMENT STORE DEAL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Holiday Season Department Store Deal Shoppers Audience

Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 66.09% 51.66x
Holiday Season Home Improvement Deal Shoppers 55.79% 47.41x
Holiday Season Electronics and Game Deal Shoppers 47.86% 38.03x
Holiday Season Sporting Goods Deal Shoppers 45.36% 35.73x
Home Rug Shoppers 32.00% 22.52x
Home Goods Supercenter Shoppers 32.00% 22.52x
Kids Clothing Shoppers 43.30% 21.40x
Holiday Gift Shoppers 20.02% 21.32x
Discount Big Box Shoppers 23.03% 18.96x
Department Store Shoppers 27.97% 18.69x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.79x
Lane Bryant 0.03% 1.62x
Old Navy 0.04% 1.51x
Buckle 0.03% 1.47x
American Eagle Outfitters 0.02% 1.44x
Victoria's Secret 0.04% 1.41x
The Childrens Place 0.03% 1.37x
Aeropostale 0.02% 1.36x
Forever 21 0.01% 1.31x
Maurices 0.04% 1.30x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 9.74% 45.82x
theblackfriday.com 5.55% 33.19x
blackfriday.com 16.36% 23.25x
frequent-ads.com 5.15% 20.47x
partycity.com 16.94% 18.70x
toysrus.com 2.85% 18.67x
tanga.com 2.44% 18.40x
jcpenney.com 77.32% 18.15x
thecouponingcouple.com 1.75% 18.10x
ladysavings.com 4.71% 16.63x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.51% 16.46x
Cheerleading 0.04% 14.81x
Coupons 11.96% 12.93x
Party Suppliers 0.17% 11.81x
Visa & Immigration 0.32% 11.31x
Bridal Fashion 0.18% 11.05x
Big Box Retail 85.47% 10.46x
Electronic Accessories 2.58% 9.97x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.15% 9.89x
Promo Codes 0.42% 9.75x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female