Dstillery Audiences

HOLIDAY SEASON DEPARTMENT STORE DEAL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Holiday Season Department Store Deal Shoppers Audience

Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 64.97% 55.34x
Holiday Season Home Improvement Deal Shoppers 60.02% 52.01x
Holiday Season Sporting Goods Deal Shoppers 48.09% 41.28x
Holiday Season Electronics and Game Deal Shoppers 48.10% 40.80x
Kids Clothing Shoppers 42.09% 22.34x
Home Rug Shoppers 28.99% 21.48x
Home Goods Supercenter Shoppers 28.99% 21.48x
Holiday Gift Shoppers 21.33% 20.43x
Fathers Day Celebrators 18.33% 17.68x
Discount Big Box Shoppers 20.07% 17.68x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.40x
Carhartt 0.08% 1.17x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 16.62% 43.50x
theblackfriday.com 8.68% 32.61x
blackfriday.com 25.10% 19.57x
tanga.com 1.90% 18.50x
jcpenney.com 74.70% 17.76x
frequent-ads.com 7.51% 17.04x
ladysavings.com 4.69% 16.82x
thecouponingcouple.com 2.12% 16.40x
hotcouponworld.com 2.22% 16.26x
toysrus.com 3.45% 15.95x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.57% 12.98x
Cheerleading 0.06% 12.21x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 12.04x
Visa & Immigration 0.36% 11.88x
Coupons 12.10% 11.73x
Rural Living 0.03% 11.33x
Big Box Retail 81.55% 10.46x
Electronic Accessories 2.96% 10.13x
Assorted Topics (Phone Cards, Construction, Food Reviews) 43.11% 8.96x
Promo Codes 0.65% 8.63x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female