Dstillery Audiences

HOLIDAY SEASON DEPARTMENT STORE DEAL SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Holiday Season Department Store Deal Shoppers Audience

Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 58.44% 64.70x
Holiday Season Home Improvement Deal Shoppers 50.02% 55.78x
Holiday Season Electronics and Game Deal Shoppers 40.91% 43.95x
Holiday Season Sporting Goods Deal Shoppers 42.54% 42.58x
Department Store Shoppers 31.04% 34.74x
Kids Clothing Shoppers 33.68% 34.30x
Apartment Furniture Shoppers 23.86% 32.73x
Home Rug Shoppers 29.81% 31.27x
Discount Big Box Shoppers 19.78% 27.00x
Discount Womens Shoes Shoppers 21.85% 26.27x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.58x
Old Navy 0.04% 1.52x
Lane Bryant 0.02% 1.52x
Dressbarn 0.02% 1.48x
H&M 0.01% 1.39x
Mens Wearhouse 0.03% 1.34x
Talbots 0.01% 1.30x
Aeropostale 0.02% 1.30x
Maurices 0.04% 1.27x
LOFT 0.02% 1.25x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 2.14% 61.07x
theblackfriday.com 4.33% 39.51x
partycity.com 2.83% 22.91x
blackfriday.com 14.13% 21.04x
catofashions.com 3.03% 20.13x
jcpenney.com 83.69% 18.67x
tanga.com 2.08% 18.15x
passionforsavings.com 3.20% 17.52x
coupons.com 1.64% 16.70x
thekrazycouponlady.com 13.29% 15.99x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.12% 19.06x
Coupons 7.87% 14.38x
Visa & Immigration 0.27% 14.36x
Big Box Retail 87.99% 12.87x
Electronic Accessories 1.77% 11.20x
Promo Codes 0.29% 10.27x
Bridal Fashion 0.11% 8.77x
Assorted Topics (Phone Cards, Construction, Food Reviews) 55.22% 8.15x
Discount Shopping 0.05% 7.64x
Chain Restaurants 3.04% 7.42x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female