Dstillery Audiences

HOLIDAY SEASON DEPARTMENT STORE DEAL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Holiday Season Department Store Deal Shoppers Audience

Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 58.56% 29.52x
Black Friday Big Box Deal Shoppers 25.27% 29.46x
Holiday Season Home Improvement Deal Shoppers 52.91% 27.17x
Department Store Shoppers 11.83% 25.21x
Kids Clothing Shoppers 9.21% 25.04x
Apartment Furniture Shoppers 7.59% 24.41x
Big & Tall Men 16.07% 24.27x
Home Rug Shoppers 24.74% 24.25x
Holiday Season Electronics and Game Deal Shoppers 43.45% 21.75x
Discount Big Box Shoppers 12.34% 20.37x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.42x
Maurices 0.03% 1.29x
Aeropostale 0.01% 1.22x
Buckle 0.01% 1.21x
Express 0.01% 1.20x
American Eagle Outfitters 0.02% 1.18x
Gymboree 0.02% 1.14x
Journeys 0.02% 1.13x
Zumiez 0.01% 0.88x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 1.27% 31.26x
theblackfriday.com 3.84% 19.06x
jcpenney.com 64.57% 17.34x
samsclub.com 10.05% 13.47x
passionforsavings.com 1.73% 12.06x
ladysavings.com 1.73% 11.09x
zulily.com 5.85% 10.89x
gapfactory.com 3.21% 10.75x
buybuybaby.com 1.31% 10.74x
kohls.com 89.06% 10.41x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Big Box Retail.

Content Affinity Composition Index
Big Box Retail 62.92% 13.37x
Women Shoppers 0.02% 11.63x
Coupons 3.63% 9.20x
Promo Codes 0.07% 8.77x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 7.27x
Unique & Personalized Fashion 0.09% 6.59x
Bridal Fashion 0.03% 6.16x
Visa & Immigration 0.08% 6.08x
Shopping Catalogs 0.08% 5.97x
Assorted Topics (Phone Cards, Construction, Food Reviews) 24.64% 5.74x
Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female