Explore the Holiday Season Department Store Deal Shoppers Audience
Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.
INTERESTS
The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Low-Cost Retail Deal Shoppers | 58.44% | 64.70x |
| Holiday Season Home Improvement Deal Shoppers | 50.02% | 55.78x |
| Holiday Season Electronics and Game Deal Shoppers | 40.91% | 43.95x |
| Holiday Season Sporting Goods Deal Shoppers | 42.54% | 42.58x |
| Department Store Shoppers | 31.04% | 34.74x |
| Kids Clothing Shoppers | 33.68% | 34.30x |
| Apartment Furniture Shoppers | 23.86% | 32.73x |
| Home Rug Shoppers | 29.81% | 31.27x |
| Discount Big Box Shoppers | 19.78% | 27.00x |
| Discount Womens Shoes Shoppers | 21.85% | 26.27x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Curious about what else the Holiday Season Department Store Deal Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 1.58x |
| Old Navy | 0.04% | 1.52x |
| Lane Bryant | 0.02% | 1.52x |
| Dressbarn | 0.02% | 1.48x |
| H&M | 0.01% | 1.39x |
| Mens Wearhouse | 0.03% | 1.34x |
| Talbots | 0.01% | 1.30x |
| Aeropostale | 0.02% | 1.30x |
| Maurices | 0.04% | 1.27x |
| LOFT | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Want to find more of the Holiday Season Department Store Deal Shoppers audience in the real world?
Sign Up
WEBSITES
The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.
| Website | Composition | Index |
| bestblackfriday.com | 2.14% | 61.07x |
| theblackfriday.com | 4.33% | 39.51x |
| partycity.com | 2.83% | 22.91x |
| blackfriday.com | 14.13% | 21.04x |
| catofashions.com | 3.03% | 20.13x |
| jcpenney.com | 83.69% | 18.67x |
| tanga.com | 2.08% | 18.15x |
| passionforsavings.com | 3.20% | 17.52x |
| coupons.com | 1.64% | 16.70x |
| thekrazycouponlady.com | 13.29% | 15.99x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Want to see more of the websites the Holiday Season Department Store Deal Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.12% | 19.06x |
| Coupons | 7.87% | 14.38x |
| Visa & Immigration | 0.27% | 14.36x |
| Big Box Retail | 87.99% | 12.87x |
| Electronic Accessories | 1.77% | 11.20x |
| Promo Codes | 0.29% | 10.27x |
| Bridal Fashion | 0.11% | 8.77x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 55.22% | 8.15x |
| Discount Shopping | 0.05% | 7.64x |
| Chain Restaurants | 3.04% | 7.42x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
Want to see more of the Content Affinities the Holiday Season Department Store Deal Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Holiday Season Department Store Deal Shoppers audience?
Sign Up