Explore the Holiday Season Department Store Deal Shoppers Audience
Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.
INTERESTS
The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Low-Cost Retail Deal Shoppers | 58.56% | 29.52x |
| Black Friday Big Box Deal Shoppers | 25.27% | 29.46x |
| Holiday Season Home Improvement Deal Shoppers | 52.91% | 27.17x |
| Department Store Shoppers | 11.83% | 25.21x |
| Kids Clothing Shoppers | 9.21% | 25.04x |
| Apartment Furniture Shoppers | 7.59% | 24.41x |
| Big & Tall Men | 16.07% | 24.27x |
| Home Rug Shoppers | 24.74% | 24.25x |
| Holiday Season Electronics and Game Deal Shoppers | 43.45% | 21.75x |
| Discount Big Box Shoppers | 12.34% | 20.37x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
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APPAREL RETAILERS
The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.42x |
| Maurices | 0.03% | 1.29x |
| Aeropostale | 0.01% | 1.22x |
| Buckle | 0.01% | 1.21x |
| Express | 0.01% | 1.20x |
| American Eagle Outfitters | 0.02% | 1.18x |
| Gymboree | 0.02% | 1.14x |
| Journeys | 0.02% | 1.13x |
| Zumiez | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
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WEBSITES
The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.
| Website | Composition | Index |
| bestblackfriday.com | 1.27% | 31.26x |
| theblackfriday.com | 3.84% | 19.06x |
| jcpenney.com | 64.57% | 17.34x |
| samsclub.com | 10.05% | 13.47x |
| passionforsavings.com | 1.73% | 12.06x |
| ladysavings.com | 1.73% | 11.09x |
| zulily.com | 5.85% | 10.89x |
| gapfactory.com | 3.21% | 10.75x |
| buybuybaby.com | 1.31% | 10.74x |
| kohls.com | 89.06% | 10.41x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Big Box Retail.
| Content Affinity | Composition | Index |
| Big Box Retail | 62.92% | 13.37x |
| Women Shoppers | 0.02% | 11.63x |
| Coupons | 3.63% | 9.20x |
| Promo Codes | 0.07% | 8.77x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 7.27x |
| Unique & Personalized Fashion | 0.09% | 6.59x |
| Bridal Fashion | 0.03% | 6.16x |
| Visa & Immigration | 0.08% | 6.08x |
| Shopping Catalogs | 0.08% | 5.97x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 24.64% | 5.74x |
Composition Percentage:
The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.
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DEMOGRAPHICS
The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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