HOLIDAY SEASON DEPARTMENT STORE DEAL SHOPPERS

Audience Size: 417.4 Thousand Devices

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Explore the Holiday Season Department Store Deal Shoppers Audience

Below you'll find more information about the Holiday Season Department Store Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 417.4 thousand unique devices whose actions qualify for the Holiday Season Department Store Deal Shoppers audience.

INTERESTS

The Holiday Season Department Store Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Department Store Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest	Composition	Index
Holiday Season Low-Cost Retail Deal Shoppers	65.95%	56.37x
Holiday Season Home Improvement Deal Shoppers	58.23%	51.86x
Holiday Season Electronics and Game Deal Shoppers	47.90%	41.48x
Holiday Season Sporting Goods Deal Shoppers	46.91%	40.31x
Home Rug Shoppers	29.93%	24.04x
Home Goods Supercenter Shoppers	29.92%	24.04x
Kids Clothing Shoppers	43.07%	23.76x
Holiday Gift Shoppers	20.48%	21.07x
Discount Big Box Shoppers	20.80%	19.92x
Department Store Shoppers	26.17%	19.70x

Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Interest attribute.

Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.

APPAREL RETAILERS

The Holiday Season Department Store Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Department Store Deal Shoppers audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	1.12x

Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Location attribute.

Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.

WEBSITES

The Holiday Season Department Store Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Department Store Deal Shoppers audience is bestblackfriday.com.

Website	Composition	Index
bestblackfriday.com	12.22%	45.83x
theblackfriday.com	6.59%	33.87x
blackfriday.com	19.77%	22.39x
frequent-ads.com	6.24%	19.95x
jcpenney.com	75.99%	18.41x
tanga.com	2.20%	17.94x
thecouponingcouple.com	1.90%	17.91x
ladysavings.com	4.64%	17.29x
hotcouponworld.com	2.15%	16.82x
partycity.com	20.13%	16.68x

Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Web attribute.

Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Department Store Deal Shoppers audience is Toys Shopping.

Content Affinity	Composition	Index
Toys Shopping	0.51%	14.45x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.04%	13.75x
Coupons	11.26%	12.72x
Visa & Immigration	0.30%	11.10x
Big Box Retail	82.98%	10.87x
Electronic Accessories	2.46%	10.14x
Assorted Topics (Phone Cards, Construction, Food Reviews)	46.21%	8.76x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	0.12%	8.52x
Cheerleading	0.03%	8.44x
Bridal Fashion	0.13%	8.07x

Composition Percentage: The overlap percentage between the Holiday Season Department Store Deal Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Holiday Season Department Store Deal Shoppers audience to the internet population.

DEMOGRAPHICS

The Holiday Season Department Store Deal Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female