Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 67.69% 57.66x
Holiday Season Home Improvement Deal Shoppers 59.16% 51.27x
Holiday Season Department Store Deal Shoppers 48.93% 40.80x
Holiday Season Sporting Goods Deal Shoppers 47.31% 40.61x
2020 Holiday Season Sale News Researchers 20.31% 21.22x
Smartphone Case Shoppers 25.64% 18.25x
Discount Big Box Shoppers 20.26% 17.85x
Sale Seekers 17.31% 16.91x
Black Friday Deal Shoppers 23.20% 16.64x
Discount Device Shoppers 23.96% 15.70x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.23x
Carhartt 0.07% 1.04x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 9.85% 37.00x
bestblackfriday.com 9.13% 23.89x
techbargains.com 1.99% 21.43x
thefpsreview.com 1.45% 18.61x
gamingintel.com 7.57% 18.48x
blackfriday.com 23.14% 18.05x
dealnews.com 3.85% 17.53x
apptrigger.com 2.04% 17.11x
brickseek.com 17.46% 17.07x
newegg.com 16.21% 17.01x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 17.14x
Electronic Accessories 4.89% 16.70x
Toys Shopping 0.54% 12.19x
Visa & Immigration 0.37% 12.08x
Vaping 0.13% 9.41x
Assorted Topics (Phone Cards, Construction, Food Reviews) 43.20% 8.97x
Coupons 9.20% 8.91x
Sports Apparel 2.49% 8.69x
Build Your Own Computer Enthusiasts 10.05% 8.09x
Luxury Sneakers 4.40% 7.52x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male