Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 69.12% 34.84x
Holiday Season Home Improvement Deal Shoppers 59.71% 30.66x
Black Friday Big Box Deal Shoppers 22.88% 26.67x
Black Friday Tech Deal Shoppers 14.63% 23.33x
Holiday Season Sporting Goods Deal Shoppers 54.29% 22.96x
Deal and Discount Aggregator Researchers 15.94% 22.13x
Holiday Season Department Store Deal Shoppers 50.31% 21.75x
Discount Big Box Shoppers 11.27% 18.62x
Coupon Researchers 10.50% 18.42x
Big Box Shoppers 11.59% 16.05x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Aeropostale 0.01% 1.37x
Journeys 0.02% 1.30x
Express 0.01% 1.22x
Buckle 0.01% 1.22x
Maurices 0.03% 1.20x
Gymboree 0.02% 1.15x
Mens Wearhouse 0.01% 1.13x
H&M 0.01% 1.07x
Zumiez 0.02% 0.98x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 6.08% 30.95x
vgchartz.com 1.00% 15.72x
mynintendonews.com 1.20% 15.32x
samsclub.com 11.99% 15.24x
pushsquare.com 7.82% 14.33x
dsogaming.com 1.10% 14.19x
gamingintel.com 7.22% 14.05x
mp1st.com 4.41% 13.71x
playstationlifestyle.net 1.48% 13.27x
holdtoreset.com 1.12% 13.11x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 11.53x
Electronic Accessories 1.24% 10.71x
Studio & Franchise Video Game Players 1.87% 8.38x
Car Keys, Locks & Remotes 0.03% 7.53x
Visa & Immigration 0.10% 7.36x
Coupons 2.70% 6.70x
Big Box Retail 31.49% 6.54x
Sports Apparel 2.34% 6.53x
Assorted Topics (Phone Cards, Construction, Food Reviews) 26.86% 6.12x
High-End Audio 0.95% 6.12x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male