Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 67.02% 52.39x
Holiday Season Home Improvement Deal Shoppers 57.63% 48.97x
Holiday Season Department Store Deal Shoppers 48.45% 38.03x
Holiday Season Sporting Goods Deal Shoppers 46.92% 36.96x
Smartphone Case Shoppers 30.16% 19.00x
Discount Big Box Shoppers 22.86% 18.82x
Sale Seekers 20.20% 18.22x
2020 Holiday Season Sale News Researchers 18.49% 17.86x
Big Box Shoppers 23.54% 16.85x
Discount Device Shoppers 27.33% 15.62x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.57x
Lane Bryant 0.02% 1.45x
American Eagle Outfitters 0.02% 1.39x
Victoria's Secret 0.04% 1.37x
J. Crew 0.01% 1.35x
Coach 0.01% 1.31x
Aeropostale 0.02% 1.25x
The Childrens Place 0.03% 1.23x
Forever 21 0.01% 1.22x
Buckle 0.03% 1.19x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 6.50% 38.83x
bestblackfriday.com 5.77% 27.14x
gamestop.com 13.64% 25.54x
blackfriday.com 16.11% 22.89x
gamingintel.com 6.93% 22.72x
techbargains.com 1.67% 20.97x
brickseek.com 16.69% 20.07x
toysrus.com 3.02% 19.73x
premiumbuilds.com 1.36% 19.72x
thefpsreview.com 1.03% 19.61x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 4.50% 17.38x
Toys Shopping 0.41% 13.20x
Vaping 0.11% 12.12x
Visa & Immigration 0.31% 10.93x
Coupons 8.94% 9.66x
Sports Apparel 3.11% 9.02x
Mobile Phone Networks 0.10% 8.51x
Party Suppliers 0.12% 8.30x
Assorted Topics (Phone Cards, Construction, Food Reviews) 49.93% 8.05x
Auto Tires & Parts Repair Researchers 0.17% 7.96x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male