Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 68.36% 63.60x
Holiday Season Home Improvement Deal Shoppers 58.38% 59.14x
Holiday Season Sporting Goods Deal Shoppers 47.64% 45.67x
Holiday Season Department Store Deal Shoppers 47.68% 42.82x
Deal and Discount Aggregator Researchers 28.97% 29.86x
Sale Seekers 17.60% 25.29x
Black Friday Deal Aggregator Shoppers 46.62% 24.68x
Discount Big Box Shoppers 20.55% 24.09x
Big Box Shoppers 21.69% 20.80x
Smartphone Case Shoppers 28.68% 20.20x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.08% 1.32x
Lane Bryant 0.04% 1.27x
Buckle 0.05% 1.25x
American Eagle Outfitters 0.04% 1.23x
Old Navy 0.06% 1.17x
Zumiez 0.03% 1.16x
Express 0.05% 1.16x
Mens Wearhouse 0.05% 1.14x
Kate Spade 0.01% 1.14x
Journeys 0.07% 1.11x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 9.52% 47.35x
gamestop.com 5.55% 34.29x
bestblackfriday.com 2.33% 32.14x
toysrus.com 1.18% 22.93x
techbargains.com 1.29% 22.60x
gamingintel.com 12.94% 20.88x
kicksonfire.com 1.17% 20.62x
displayninja.com 1.32% 19.25x
partycity.com 4.96% 19.24x
dealnews.com 3.42% 17.93x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 3.64% 19.48x
Visa & Immigration 0.29% 15.10x
Toys Shopping 0.05% 12.02x
Coupons 6.64% 9.58x
Sports Apparel 3.78% 8.91x
Build Your Own Computer Enthusiasts 8.84% 8.38x
Chain Restaurants 4.18% 8.30x
Promo Codes 0.26% 8.27x
High-End Audio 1.98% 8.26x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 8.16x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female