Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 62.91% 66.36x
Holiday Season Home Improvement Deal Shoppers 54.04% 56.67x
Holiday Season Sporting Goods Deal Shoppers 44.53% 41.85x
Holiday Season Department Store Deal Shoppers 41.87% 38.52x
Deal and Discount Aggregator Researchers 30.52% 28.74x
Discount Big Box Shoppers 17.46% 25.52x
Big Box Shoppers 18.36% 22.40x
Department Store Shoppers 18.67% 19.99x
Smartphone Case Shoppers 27.65% 19.54x
iPhone Users 20.13% 18.85x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.61x
Old Navy 0.04% 1.50x
Lane Bryant 0.02% 1.48x
Maurices 0.06% 1.48x
Chicos 0.03% 1.46x
Mens Wearhouse 0.02% 1.42x
Aeropostale 0.03% 1.41x
Journeys 0.04% 1.39x
American Eagle Outfitters 0.03% 1.38x
Express 0.03% 1.28x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 4.32% 53.80x
gamestop.com 2.14% 41.34x
blackfriday.com 10.47% 23.14x
vgchartz.com 1.46% 20.96x
seekingtech.com 1.24% 20.29x
displayninja.com 1.42% 19.78x
gamingintel.com 15.17% 19.62x
gamingbolt.com 1.72% 19.33x
partycity.com 1.24% 19.14x
charlieintel.com 6.44% 18.91x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 3.01% 19.76x
Visa & Immigration 0.24% 11.75x
Studio & Franchise Video Game Players 2.45% 9.83x
Pet Supplies 0.07% 9.66x
Sports Apparel 3.31% 9.49x
High-End Audio 1.74% 8.40x
Chain Restaurants 3.10% 8.23x
Coupons 4.03% 8.18x
Car Keys, Locks & Remotes 0.04% 7.99x
Luxury Sneakers 4.39% 7.74x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male