Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 2 Million Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 68.13% 57.82x
Holiday Season Home Improvement Deal Shoppers 58.23% 54.76x
Holiday Season Sporting Goods Deal Shoppers 47.69% 41.15x
Holiday Season Department Store Deal Shoppers 48.76% 40.93x
Discount Big Box Shoppers 24.78% 22.62x
Sale Seekers 21.36% 21.79x
Smartphone Case Shoppers 31.97% 21.16x
Big Box Shoppers 25.42% 20.26x
2020 Holiday Season Sale News Researchers 17.73% 18.69x
Discount Device Shoppers 28.79% 18.22x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.49x
H&M 0.02% 1.40x
Eddie Bauer 0.02% 1.35x
Coach 0.01% 1.31x
American Eagle Outfitters 0.03% 1.30x
Dressbarn 0.03% 1.27x
Maurices 0.06% 1.21x
Mens Wearhouse 0.05% 1.20x
Old Navy 0.05% 1.18x
The Childrens Place 0.04% 1.15x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 4.99% 41.78x
gamestop.com 9.46% 31.59x
bestblackfriday.com 3.89% 29.93x
blackfriday.com 11.82% 24.76x
premiumbuilds.com 1.06% 23.78x
toysrus.com 2.04% 23.66x
techbargains.com 1.45% 23.00x
gamingintel.com 9.17% 22.87x
kicksonfire.com 1.76% 22.34x
brickseek.com 15.16% 21.83x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 3.97% 18.83x
Mobile Phone Networks 0.09% 14.60x
Visa & Immigration 0.32% 13.88x
Toys Shopping 0.24% 13.37x
Vaping 0.05% 12.05x
Coupons 8.08% 9.94x
Party Suppliers 0.04% 9.86x
Sports Apparel 3.39% 9.43x
Auto Tires & Parts Repair Researchers 0.12% 9.01x
Alternative Streaming Services 0.05% 8.98x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male