Dstillery Audiences

HOLIDAY SEASON ELECTRONICS AND GAME DEAL SHOPPERS

Audience Size: 395.3 Thousand Devices

Explore the Holiday Season Electronics and Game Deal Shoppers Audience

Below you'll find more information about the Holiday Season Electronics and Game Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 395.3 thousand unique devices whose actions qualify for the Holiday Season Electronics and Game Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Electronics and Game Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Electronics and Game Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 67.46% 57.66x
Holiday Season Home Improvement Deal Shoppers 59.10% 52.63x
Holiday Season Department Store Deal Shoppers 48.95% 41.48x
Holiday Season Sporting Goods Deal Shoppers 47.61% 40.91x
Smartphone Case Shoppers 28.00% 20.31x
2020 Holiday Season Sale News Researchers 18.89% 20.16x
Discount Big Box Shoppers 20.82% 19.94x
Sale Seekers 18.09% 18.63x
Big Box Shoppers 20.75% 17.02x
Black Friday Deal Shoppers 22.82% 16.65x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Electronics and Game Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Electronics and Game Deal Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Electronics and Game Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Electronics and Game Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 7.53% 38.69x
bestblackfriday.com 6.99% 26.21x
gamestop.com 15.97% 22.53x
techbargains.com 1.71% 21.55x
blackfriday.com 18.82% 21.31x
gamingintel.com 7.38% 20.94x
thefpsreview.com 1.18% 19.51x
brickseek.com 16.81% 19.02x
newegg.com 15.05% 18.74x
displayninja.com 1.39% 17.60x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Electronics and Game Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 22.83x
Electronic Accessories 4.14% 17.04x
Toys Shopping 0.43% 12.28x
Vaping 0.12% 10.78x
Visa & Immigration 0.29% 10.65x
Coupons 8.49% 9.59x
Memes & Comedy 0.02% 9.48x
Mobile Phone Networks 0.14% 9.24x
Rural Living 0.03% 9.18x
Sports Apparel 2.81% 9.08x
Composition Percentage: The overlap percentage between the Holiday Season Electronics and Game Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Electronics and Game Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Electronics and Game Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male