Dstillery Audiences

HOLIDAY SEASON HOME IMPROVEMENT DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Holiday Season Home Improvement Deal Shoppers Audience

Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 66.25% 55.90x
Holiday Season Sporting Goods Deal Shoppers 60.86% 52.02x
Holiday Season Department Store Deal Shoppers 62.48% 51.99x
Holiday Season Electronics and Game Deal Shoppers 61.72% 50.55x
Discount Big Box Shoppers 24.67% 21.26x
Home Rug Shoppers 26.08% 19.31x
Home Goods Supercenter Shoppers 26.08% 19.31x
2020 Holiday Season Sale News Researchers 17.91% 17.78x
Department Store Shoppers 24.03% 17.50x
Holiday Gift Shoppers 17.66% 17.30x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.38x
Carhartt 0.09% 1.23x
Maurices 0.01% 1.19x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 20.77% 54.37x
theblackfriday.com 11.63% 43.70x
blackfriday.com 28.16% 21.97x
techbargains.com 1.87% 20.08x
costcoinsider.com 1.33% 18.52x
frequent-ads.com 7.79% 17.68x
tanga.com 1.80% 17.60x
frugalhotspot.com 1.18% 17.56x
dealnews.com 3.69% 16.82x
brickseek.com 16.41% 16.05x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.06% 22.43x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 19.33x
Electronic Accessories 4.54% 15.29x
Toys Shopping 0.60% 13.45x
Cheerleading 0.06% 11.60x
Assorted Topics (Phone Cards, Construction, Food Reviews) 53.83% 11.12x
Painting & Renovation 0.62% 10.46x
Coupons 10.94% 10.42x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 9.86x
Visa & Immigration 0.29% 9.66x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female