Explore the Holiday Season Home Improvement Deal Shoppers Audience
Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.
INTERESTS
The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Low-Cost Retail Deal Shoppers | 67.70% | 60.39x |
| Holiday Season Electronics and Game Deal Shoppers | 61.52% | 56.15x |
| Holiday Season Sporting Goods Deal Shoppers | 58.95% | 54.27x |
| Holiday Season Department Store Deal Shoppers | 59.21% | 51.37x |
| Black Friday Deal Aggregator Shoppers | 51.47% | 30.66x |
| Discount Big Box Shoppers | 29.52% | 28.67x |
| Big Box Shoppers | 28.61% | 24.02x |
| Home Rug Shoppers | 28.67% | 23.93x |
| Home Goods Supercenter Shoppers | 28.66% | 23.92x |
| Deal and Discount Aggregator Researchers | 23.87% | 23.70x |
Composition Percentage:
The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
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APPAREL RETAILERS
The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 1.56x |
| Maurices | 0.07% | 1.48x |
| Aeropostale | 0.03% | 1.31x |
| Express | 0.03% | 1.27x |
| Mens Wearhouse | 0.05% | 1.24x |
| Forever 21 | 0.02% | 1.23x |
| Buckle | 0.04% | 1.23x |
| Carhartt | 0.35% | 1.23x |
| Eddie Bauer | 0.01% | 1.22x |
| The Childrens Place | 0.04% | 1.22x |
Composition Percentage:
The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
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WEBSITES
The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.
| Website | Composition | Index |
| bestblackfriday.com | 8.19% | 65.65x |
| theblackfriday.com | 6.02% | 49.76x |
| blackfriday.com | 14.26% | 28.40x |
| hfqpdb.com | 1.65% | 26.75x |
| frequent-ads.com | 3.81% | 25.50x |
| toysrus.com | 1.85% | 22.37x |
| techbargains.com | 1.33% | 21.53x |
| brickseek.com | 15.41% | 21.21x |
| partycity.com | 9.60% | 21.06x |
| tanga.com | 2.13% | 19.58x |
Composition Percentage:
The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 3.56% | 17.42x |
| Toys Shopping | 0.26% | 16.08x |
| Rural Living | 0.04% | 15.47x |
| Party Suppliers | 0.04% | 13.13x |
| Car Keys, Locks & Remotes | 0.13% | 12.50x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.13% | 12.42x |
| Auto Body Upkeep & Repair Researchers | 0.20% | 12.18x |
| Coupons | 9.66% | 11.94x |
| Power Tools | 1.33% | 11.76x |
| Appliances & Reviews | 4.95% | 11.13x |
Composition Percentage:
The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
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DEMOGRAPHICS
The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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