Dstillery Audiences

HOLIDAY SEASON HOME IMPROVEMENT DEAL SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Holiday Season Home Improvement Deal Shoppers Audience

Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 65.12% 71.88x
Holiday Season Electronics and Game Deal Shoppers 57.84% 62.40x
Holiday Season Sporting Goods Deal Shoppers 59.83% 60.23x
Holiday Season Department Store Deal Shoppers 57.43% 55.78x
Discount Big Box Shoppers 23.89% 33.06x
Department Store Shoppers 29.15% 32.39x
Apartment Furniture Shoppers 21.47% 29.40x
Kids Clothing Shoppers 26.25% 27.84x
Big Box Shoppers 23.17% 26.34x
Home Rug Shoppers 24.05% 26.22x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 1.51x
Gymboree 0.02% 1.39x
Michael Kors 0.01% 1.32x
Buckle 0.02% 1.32x
LOFT 0.02% 1.28x
American Eagle Outfitters 0.02% 1.19x
Victoria's Secret 0.03% 1.17x
Mens Wearhouse 0.03% 1.16x
Carhartt 0.21% 1.15x
Express 0.02% 1.14x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 2.78% 80.44x
theblackfriday.com 6.26% 57.58x
frequent-ads.com 1.14% 25.15x
blackfriday.com 16.41% 24.72x
partycity.com 2.61% 21.50x
samsclub.com 56.45% 19.60x
lumberjocks.com 1.67% 17.44x
tractorsupply.com 4.14% 17.07x
tanga.com 1.93% 16.86x
forums.jlconline.com 1.20% 16.77x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 2.88% 18.21x
Car Keys, Locks & Remotes 0.09% 15.73x
Discount Shopping 0.08% 13.74x
Auto Body Upkeep & Repair Researchers 0.11% 13.63x
Coupons 6.66% 12.18x
Women Shoppers 0.07% 12.16x
Painting & Renovation 0.24% 11.78x
Appliances & Reviews 2.90% 11.68x
Power Tools 0.86% 11.64x
Promo Codes 0.32% 11.60x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female