Dstillery Audiences

HOLIDAY SEASON HOME IMPROVEMENT DEAL SHOPPERS

Audience Size: 382.7 Thousand Devices

Explore the Holiday Season Home Improvement Deal Shoppers Audience

Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 382.7 thousand unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 66.91% 57.19x
Holiday Season Electronics and Game Deal Shoppers 60.78% 52.63x
Holiday Season Department Store Deal Shoppers 61.20% 51.86x
Holiday Season Sporting Goods Deal Shoppers 59.82% 51.41x
Discount Big Box Shoppers 25.28% 24.21x
Home Rug Shoppers 26.81% 21.54x
Home Goods Supercenter Shoppers 26.80% 21.54x
Big Box Shoppers 24.02% 19.71x
Home Decor Shoppers 24.03% 19.53x
Department Store Shoppers 25.70% 19.35x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 15.39% 57.70x
theblackfriday.com 8.99% 46.19x
blackfriday.com 22.76% 25.77x
frequent-ads.com 6.58% 21.02x
techbargains.com 1.62% 20.39x
hfqpdb.com 1.75% 18.88x
brickseek.com 16.33% 18.48x
frugalhotspot.com 1.14% 17.85x
costcoinsider.com 1.34% 17.52x
tanga.com 2.10% 17.14x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 25.28x
Rural Living 0.06% 18.88x
Electronic Accessories 3.86% 15.89x
Toys Shopping 0.52% 14.64x
Coupons 10.19% 11.51x
Yard Structures 0.13% 11.47x
Assorted Topics (Phone Cards, Construction, Food Reviews) 58.17% 11.03x
Telescopes 0.09% 10.96x
Pool Cleaning 0.09% 10.84x
Auto Body Upkeep & Repair Researchers 0.32% 10.68x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female