Dstillery Audiences

HOLIDAY SEASON HOME IMPROVEMENT DEAL SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Holiday Season Home Improvement Deal Shoppers Audience

Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 67.70% 60.39x
Holiday Season Electronics and Game Deal Shoppers 61.52% 56.15x
Holiday Season Sporting Goods Deal Shoppers 58.95% 54.27x
Holiday Season Department Store Deal Shoppers 59.21% 51.37x
Black Friday Deal Aggregator Shoppers 51.47% 30.66x
Discount Big Box Shoppers 29.52% 28.67x
Big Box Shoppers 28.61% 24.02x
Home Rug Shoppers 28.67% 23.93x
Home Goods Supercenter Shoppers 28.66% 23.92x
Deal and Discount Aggregator Researchers 23.87% 23.70x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.56x
Maurices 0.07% 1.48x
Aeropostale 0.03% 1.31x
Express 0.03% 1.27x
Mens Wearhouse 0.05% 1.24x
Forever 21 0.02% 1.23x
Buckle 0.04% 1.23x
Carhartt 0.35% 1.23x
Eddie Bauer 0.01% 1.22x
The Childrens Place 0.04% 1.22x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 8.19% 65.65x
theblackfriday.com 6.02% 49.76x
blackfriday.com 14.26% 28.40x
hfqpdb.com 1.65% 26.75x
frequent-ads.com 3.81% 25.50x
toysrus.com 1.85% 22.37x
techbargains.com 1.33% 21.53x
brickseek.com 15.41% 21.21x
partycity.com 9.60% 21.06x
tanga.com 2.13% 19.58x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 3.56% 17.42x
Toys Shopping 0.26% 16.08x
Rural Living 0.04% 15.47x
Party Suppliers 0.04% 13.13x
Car Keys, Locks & Remotes 0.13% 12.50x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.13% 12.42x
Auto Body Upkeep & Repair Researchers 0.20% 12.18x
Coupons 9.66% 11.94x
Power Tools 1.33% 11.76x
Appliances & Reviews 4.95% 11.13x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female