Dstillery Audiences

HOLIDAY SEASON HOME IMPROVEMENT DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Holiday Season Home Improvement Deal Shoppers Audience

Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 67.15% 52.50x
Holiday Season Electronics and Game Deal Shoppers 61.62% 48.97x
Holiday Season Department Store Deal Shoppers 60.39% 47.41x
Holiday Season Sporting Goods Deal Shoppers 59.53% 46.90x
Discount Big Box Shoppers 28.05% 23.10x
Home Rug Shoppers 28.27% 19.90x
Home Goods Supercenter Shoppers 28.27% 19.90x
Big Box Shoppers 27.41% 19.62x
Sale Seekers 20.62% 18.60x
Department Store Shoppers 27.48% 18.36x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.38x
Lane Bryant 0.02% 1.36x
Forever 21 0.01% 1.32x
Buckle 0.03% 1.31x
Eddie Bauer 0.01% 1.27x
Hollister 0.02% 1.26x
Carhartt 0.27% 1.24x
Victoria's Secret 0.04% 1.21x
Aeropostale 0.02% 1.21x
American Eagle Outfitters 0.02% 1.19x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 12.45% 58.59x
theblackfriday.com 7.75% 46.31x
blackfriday.com 19.32% 27.45x
frequent-ads.com 5.58% 22.19x
hfqpdb.com 1.80% 21.99x
techbargains.com 1.57% 19.73x
brickseek.com 16.39% 19.71x
toysrus.com 2.81% 18.39x
costcoinsider.com 1.43% 17.92x
frugalhotspot.com 1.20% 17.51x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.07% 17.10x
Toys Shopping 0.49% 15.80x
Electronic Accessories 4.01% 15.48x
Chef & Restaurant Resources 0.07% 12.98x
Car Keys, Locks & Remotes 0.28% 12.58x
Construction Apparel 0.05% 12.18x
Yard Structures 0.09% 11.86x
Coupons 10.91% 11.79x
Auto Tires & Parts Repair Researchers 0.24% 11.52x
Painting & Renovation 0.61% 11.13x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female