Dstillery Audiences

HOLIDAY SEASON HOME IMPROVEMENT DEAL SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Holiday Season Home Improvement Deal Shoppers Audience

Below you'll find more information about the Holiday Season Home Improvement Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Holiday Season Home Improvement Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Home Improvement Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Home Improvement Deal Shoppers audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 69.81% 35.19x
Black Friday Big Box Deal Shoppers 26.75% 31.19x
Holiday Season Electronics and Game Deal Shoppers 61.25% 30.66x
Holiday Season Sporting Goods Deal Shoppers 65.26% 27.61x
Holiday Season Department Store Deal Shoppers 62.85% 27.17x
Department Store Shoppers 11.23% 23.93x
Discount Big Box Shoppers 14.35% 23.69x
Apartment Furniture Shoppers 6.79% 21.83x
Kids Clothing Shoppers 7.99% 21.70x
Big & Tall Men 14.21% 21.47x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Home Improvement Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Home Improvement Deal Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.38x
Maurices 0.03% 1.26x
American Eagle Outfitters 0.02% 1.16x
Express 0.01% 1.07x
Gymboree 0.02% 0.97x
Journeys 0.01% 0.88x
Zumiez 0.01% 0.62x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Home Improvement Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Home Improvement Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 1.77% 43.51x
theblackfriday.com 6.03% 29.94x
samsclub.com 15.31% 20.52x
tractorsupply.com 1.80% 12.30x
ladysavings.com 1.81% 11.60x
brickseek.com 6.26% 11.30x
diychatroom.com 3.05% 11.29x
jcpenney.com 41.80% 11.22x
sears.com 12.38% 11.15x
kmart.com 2.34% 11.09x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Home Improvement Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.10% 9.52x
Big Box Retail 41.24% 8.59x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 8.46x
Coupons 3.36% 8.34x
Assorted Topics (Phone Cards, Construction, Food Reviews) 35.91% 8.20x
Promo Codes 0.06% 7.99x
Appliances & Reviews 1.23% 7.85x
Garden Power Equipment 1.25% 7.67x
Woodwork 0.90% 7.51x
Painting & Renovation 0.09% 7.36x
Composition Percentage: The overlap percentage between the Holiday Season Home Improvement Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Home Improvement Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Home Improvement Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female