Dstillery Audiences

HOLIDAY SEASON LOW-COST RETAIL DEAL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Holiday Season Low-Cost Retail Deal Shoppers Audience

Below you'll find more information about the Holiday Season Low-Cost Retail Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Holiday Season Low-Cost Retail Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Low-Cost Retail Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Low-Cost Retail Deal Shoppers audience is Black Friday Big Box Deal Shoppers.

Interest Composition Index
Black Friday Big Box Deal Shoppers 28.02% 34.95x
Holiday Season Home Improvement Deal Shoppers 69.88% 33.83x
Holiday Season Electronics and Game Deal Shoppers 69.27% 33.51x
Black Friday Deal Shoppers 25.85% 28.78x
Holiday Season Department Store Deal Shoppers 69.19% 27.67x
Holiday Season Sporting Goods Deal Shoppers 61.79% 24.84x
Department Store Shoppers 8.93% 22.05x
Discount Big Box Shoppers 13.06% 21.17x
Kids Clothing Shoppers 6.30% 20.98x
Apartment Furniture Shoppers 5.37% 20.92x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Low-Cost Retail Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Low-Cost Retail Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.28x
Old Navy 0.01% 1.10x
Gymboree 0.01% 0.98x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Low-Cost Retail Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Low-Cost Retail Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 6.53% 33.26x
samsclub.com 14.61% 18.57x
ladysavings.com 2.33% 14.52x
hotcouponworld.com 1.37% 13.30x
passionforsavings.com 1.79% 12.51x
jcpenney.com 44.05% 11.92x
brickseek.com 6.47% 11.40x
kmart.com 2.39% 11.11x
groupon.com 7.31% 11.04x
rentals.com 1.46% 10.84x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Low-Cost Retail Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 9.71x
Coupons 3.70% 8.72x
Electronic Accessories 1.13% 8.58x
Big Box Retail 43.38% 8.56x
Promo Codes 0.05% 7.07x
Assorted Topics (Phone Cards, Construction, Food Reviews) 27.56% 6.61x
Chain Restaurants 1.62% 6.35x
Women Shoppers 0.01% 6.24x
Unique & Personalized Fashion 0.06% 5.76x
Sports Apparel 2.04% 5.58x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Low-Cost Retail Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female