Dstillery Audiences

HOLIDAY SEASON LOW-COST RETAIL DEAL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Holiday Season Low-Cost Retail Deal Shoppers Audience

Below you'll find more information about the Holiday Season Low-Cost Retail Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Season Low-Cost Retail Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Low-Cost Retail Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Low-Cost Retail Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 62.20% 60.73x
Holiday Season Electronics and Game Deal Shoppers 65.94% 60.59x
Holiday Season Department Store Deal Shoppers 65.92% 58.48x
Holiday Season Sporting Goods Deal Shoppers 51.79% 46.15x
Discount Big Box Shoppers 24.61% 22.68x
Big Box Shoppers 26.21% 21.69x
Home Rug Shoppers 25.25% 20.49x
Home Goods Supercenter Shoppers 25.23% 20.48x
Holiday Gift Shoppers 17.05% 20.27x
Fathers Day Celebrators 15.68% 19.15x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Low-Cost Retail Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Low-Cost Retail Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.09% 1.56x
Belk 0.01% 1.47x
Buckle 0.05% 1.45x
Gymboree 0.03% 1.38x
Aeropostale 0.04% 1.38x
Express 0.04% 1.34x
Journeys 0.06% 1.31x
Dressbarn 0.03% 1.26x
Carhartt 0.40% 1.25x
Old Navy 0.07% 1.24x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Low-Cost Retail Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Low-Cost Retail Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 5.43% 43.21x
bestblackfriday.com 4.29% 30.05x
blackfriday.com 12.69% 26.22x
toysrus.com 2.29% 24.08x
partycity.com 12.99% 23.61x
frequent-ads.com 4.01% 23.50x
igotmyrefund.com 1.32% 21.24x
brickseek.com 14.48% 20.50x
thecouponingcouple.com 1.53% 19.19x
gamestop.com 6.22% 18.69x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Low-Cost Retail Deal Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.35% 16.69x
Electronic Accessories 2.92% 13.13x
Coupons 10.66% 12.71x
Visa & Immigration 0.28% 11.16x
Vaping 0.05% 10.61x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 10.38x
Networking Marketing 0.03% 10.17x
Mobile Phone Networks 0.08% 9.96x
Dermatology 0.06% 9.22x
Women Shoppers 0.33% 9.08x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Low-Cost Retail Deal Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female