Dstillery Audiences

HOLIDAY SEASON LOW-COST RETAIL DEAL SHOPPERS

Audience Size: 409.5 Thousand Devices

Explore the Holiday Season Low-Cost Retail Deal Shoppers Audience

Below you'll find more information about the Holiday Season Low-Cost Retail Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 409.5 thousand unique devices whose actions qualify for the Holiday Season Low-Cost Retail Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Low-Cost Retail Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Low-Cost Retail Deal Shoppers audience is Holiday Season Electronics and Game Deal Shoppers.

Interest Composition Index
Holiday Season Electronics and Game Deal Shoppers 67.44% 56.80x
Holiday Season Home Improvement Deal Shoppers 64.56% 56.64x
Holiday Season Department Store Deal Shoppers 66.71% 55.78x
Holiday Season Sporting Goods Deal Shoppers 51.89% 44.75x
Discount Big Box Shoppers 22.34% 20.72x
Home Goods Supercenter Shoppers 24.32% 18.92x
Home Rug Shoppers 24.33% 18.92x
Big Box Shoppers 23.26% 18.63x
Holiday Gift Shoppers 17.80% 18.18x
Fathers Day Celebrators 16.85% 17.91x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Low-Cost Retail Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Low-Cost Retail Deal Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.07x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Low-Cost Retail Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Low-Cost Retail Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 7.95% 40.85x
bestblackfriday.com 7.24% 27.14x
blackfriday.com 19.91% 22.54x
frequent-ads.com 6.45% 20.62x
ladysavings.com 4.97% 18.53x
toysrus.com 3.70% 18.06x
hotcouponworld.com 2.30% 18.01x
brickseek.com 15.90% 17.99x
thecouponingcouple.com 1.90% 17.93x
smokymtndreams.com 1.07% 17.80x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Low-Cost Retail Deal Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.53% 15.15x
Electronic Accessories 3.06% 12.58x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 12.51x
Coupons 10.75% 12.22x
Rural Living 0.04% 11.99x
Assorted Topics (Phone Cards, Construction, Food Reviews) 49.55% 9.39x
Cheerleading 0.03% 8.45x
Visa & Immigration 0.22% 8.16x
Big Box Retail 62.04% 8.13x
Networking Marketing 0.05% 7.75x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Low-Cost Retail Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female