Dstillery Audiences

HOLIDAY SEASON LOW-COST RETAIL DEAL SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Holiday Season Low-Cost Retail Deal Shoppers Audience

Below you'll find more information about the Holiday Season Low-Cost Retail Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Holiday Season Low-Cost Retail Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Low-Cost Retail Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Low-Cost Retail Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 64.26% 68.25x
Holiday Season Electronics and Game Deal Shoppers 65.06% 67.88x
Holiday Season Department Store Deal Shoppers 66.22% 61.71x
Holiday Season Sporting Goods Deal Shoppers 52.01% 51.32x
Department Store Shoppers 24.91% 30.21x
Discount Big Box Shoppers 22.00% 28.99x
Apartment Furniture Shoppers 18.23% 27.70x
Big Box Shoppers 24.51% 26.63x
Kids Clothing Shoppers 27.97% 26.34x
Home Rug Shoppers 23.36% 24.31x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Low-Cost Retail Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Low-Cost Retail Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.61x
American Eagle Outfitters 0.03% 1.45x
Old Navy 0.05% 1.32x
Buckle 0.03% 1.29x
Zumiez 0.02% 1.25x
Maurices 0.05% 1.24x
Dressbarn 0.02% 1.24x
Journeys 0.04% 1.23x
Gymboree 0.02% 1.20x
Victoria's Secret 0.04% 1.17x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Low-Cost Retail Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Low-Cost Retail Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 6.84% 61.63x
bestblackfriday.com 1.40% 39.20x
partycity.com 3.39% 26.93x
frequent-ads.com 1.25% 26.70x
blackfriday.com 17.58% 25.87x
gamestop.com 1.84% 23.00x
ladysavings.com 5.09% 18.60x
catofashions.com 2.73% 17.95x
zaxbys.com 2.17% 17.73x
samsclub.com 51.60% 17.39x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Low-Cost Retail Deal Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 2.48% 15.34x
Coupons 7.79% 13.97x
Visa & Immigration 0.24% 12.78x
Women Shoppers 0.07% 11.95x
Chain Restaurants 4.53% 10.74x
Promo Codes 0.31% 10.69x
Big Box Retail 63.61% 9.18x
Sports Apparel 3.28% 9.03x
Assorted Topics (Phone Cards, Construction, Food Reviews) 60.57% 8.82x
Discount Shopping 0.05% 8.39x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Low-Cost Retail Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female