Dstillery Audiences

HOLIDAY SEASON LOW-COST RETAIL DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Holiday Season Low-Cost Retail Deal Shoppers Audience

Below you'll find more information about the Holiday Season Low-Cost Retail Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Holiday Season Low-Cost Retail Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Low-Cost Retail Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Low-Cost Retail Deal Shoppers audience is Holiday Season Electronics and Game Deal Shoppers.

Interest Composition Index
Holiday Season Electronics and Game Deal Shoppers 68.44% 57.22x
Holiday Season Home Improvement Deal Shoppers 64.82% 55.76x
Holiday Season Department Store Deal Shoppers 65.88% 55.08x
Holiday Season Sporting Goods Deal Shoppers 51.56% 44.49x
2020 Holiday Season Sale News Researchers 18.49% 18.61x
Discount Big Box Shoppers 21.37% 18.54x
Holiday Gift Shoppers 19.01% 18.20x
Home Rug Shoppers 23.27% 17.37x
Home Goods Supercenter Shoppers 23.27% 17.37x
Fathers Day Celebrators 18.04% 17.00x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Low-Cost Retail Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Low-Cost Retail Deal Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.21x
Carhartt 0.09% 1.17x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Low-Cost Retail Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Low-Cost Retail Deal Shoppers audience is theblackfriday.com.

Website Composition Index
theblackfriday.com 10.54% 39.59x
bestblackfriday.com 9.57% 25.06x
blackfriday.com 24.65% 19.23x
ladysavings.com 5.07% 18.16x
hotcouponworld.com 2.39% 17.48x
frequent-ads.com 7.68% 17.43x
familydollar.com 1.15% 17.38x
toysrus.com 3.71% 17.16x
thecouponingcouple.com 2.13% 16.49x
brickseek.com 16.32% 15.96x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Low-Cost Retail Deal Shoppers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.68% 15.29x
Rural Living 0.04% 13.10x
Electronic Accessories 3.67% 12.52x
Coupons 11.86% 11.49x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 10.96x
Assorted Topics (Phone Cards, Construction, Food Reviews) 46.72% 9.70x
Visa & Immigration 0.29% 9.50x
Chat Rooms 0.02% 9.13x
Cheerleading 0.04% 8.72x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 7.91x
Composition Percentage: The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Low-Cost Retail Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female