Explore the Holiday Season Low-Cost Retail Deal Shoppers Audience
Below you'll find more information about the Holiday Season Low-Cost Retail Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Holiday Season Low-Cost Retail Deal Shoppers audience.
INTERESTS
The Holiday Season Low-Cost Retail Deal Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Season Low-Cost Retail Deal Shoppers audience is Black Friday Big Box Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Big Box Deal Shoppers | 28.02% | 34.95x |
| Holiday Season Home Improvement Deal Shoppers | 69.88% | 33.83x |
| Holiday Season Electronics and Game Deal Shoppers | 69.27% | 33.51x |
| Black Friday Deal Shoppers | 25.85% | 28.78x |
| Holiday Season Department Store Deal Shoppers | 69.19% | 27.67x |
| Holiday Season Sporting Goods Deal Shoppers | 61.79% | 24.84x |
| Department Store Shoppers | 8.93% | 22.05x |
| Discount Big Box Shoppers | 13.06% | 21.17x |
| Kids Clothing Shoppers | 6.30% | 20.98x |
| Apartment Furniture Shoppers | 5.37% | 20.92x |
Composition Percentage:
The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
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APPAREL RETAILERS
The Holiday Season Low-Cost Retail Deal Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Season Low-Cost Retail Deal Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.28x |
| Old Navy | 0.01% | 1.10x |
| Gymboree | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
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WEBSITES
The Holiday Season Low-Cost Retail Deal Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Season Low-Cost Retail Deal Shoppers audience is theblackfriday.com.
| Website | Composition | Index |
| theblackfriday.com | 6.53% | 33.26x |
| samsclub.com | 14.61% | 18.57x |
| ladysavings.com | 2.33% | 14.52x |
| hotcouponworld.com | 1.37% | 13.30x |
| passionforsavings.com | 1.79% | 12.51x |
| jcpenney.com | 44.05% | 11.92x |
| brickseek.com | 6.47% | 11.40x |
| kmart.com | 2.39% | 11.11x |
| groupon.com | 7.31% | 11.04x |
| rentals.com | 1.46% | 10.84x |
Composition Percentage:
The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Season Low-Cost Retail Deal Shoppers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 9.71x |
| Coupons | 3.70% | 8.72x |
| Electronic Accessories | 1.13% | 8.58x |
| Big Box Retail | 43.38% | 8.56x |
| Promo Codes | 0.05% | 7.07x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 27.56% | 6.61x |
| Chain Restaurants | 1.62% | 6.35x |
| Women Shoppers | 0.01% | 6.24x |
| Unique & Personalized Fashion | 0.06% | 5.76x |
| Sports Apparel | 2.04% | 5.58x |
Composition Percentage:
The overlap percentage between the Holiday Season Low-Cost Retail Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Low-Cost Retail Deal Shoppers audience to the internet population.
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DEMOGRAPHICS
The Holiday Season Low-Cost Retail Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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