Dstillery Audiences

HOLIDAY SEASON SPORTING GOODS DEAL SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Holiday Season Sporting Goods Deal Shoppers Audience

Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 60.14% 52.12x
Holiday Season Low-Cost Retail Deal Shoppers 52.41% 44.64x
Holiday Season Department Store Deal Shoppers 49.51% 41.28x
Holiday Season Electronics and Game Deal Shoppers 47.87% 40.61x
Getting Off the Grid Travelers 19.67% 14.70x
Discount Big Box Shoppers 15.05% 13.26x
Archery Enthusiasts 17.87% 13.21x
Black Friday Deal Shoppers 18.08% 12.97x
Xtreme Sports Fans 19.71% 12.50x
Kids Clothing Shoppers 23.04% 12.23x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.18x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 18.62% 48.74x
theblackfriday.com 10.05% 37.77x
impactguns.com 2.72% 23.84x
longrangehunting.com 1.88% 21.21x
huntingnet.com 1.66% 21.15x
shootersforum.com 1.39% 21.12x
refugeforums.com 1.16% 20.10x
marlinowners.com 1.07% 20.01x
shotgunworld.com 1.57% 19.63x
budsgunshop.com 9.55% 19.44x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.05% 20.04x
Gun Enthusiast - Rifles & Ammo 8.28% 14.70x
Hunting 4.45% 11.70x
Electronic Accessories 3.18% 10.90x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 9.93x
Sports - Golf, Hunting, Fishing 0.06% 9.82x
Gun Enthusiast - Hunting & Self Defense 8.55% 9.76x
Construction Apparel 0.10% 9.42x
Assorted Topics (Phone Cards, Construction, Food Reviews) 43.23% 9.00x
Toys Shopping 0.37% 8.45x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male