
Explore the Holiday Season Sporting Goods Deal Shoppers Audience
Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

INTERESTS
As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.
Interest | Composition | Index |
Holiday Season Home Improvement Deal Shoppers | 55.10% | 58.68x |
Holiday Season Low-Cost Retail Deal Shoppers | 48.98% | 51.11x |
Holiday Season Electronics and Game Deal Shoppers | 43.23% | 45.35x |
Holiday Season Department Store Deal Shoppers | 44.24% | 41.52x |
Department Store Shoppers | 16.47% | 21.98x |
Discount Big Box Shoppers | 16.44% | 21.64x |
Black Friday Deal Aggregator Shoppers | 44.45% | 20.12x |
Big Box Shoppers | 16.79% | 18.64x |
Deal and Discount Aggregator Researchers | 19.24% | 18.51x |
Sale Seekers | 16.53% | 17.57x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Belk.
Location | Composition | Index |
Belk | 0.01% | 1.58x |
Buckle | 0.04% | 1.38x |
Maurices | 0.05% | 1.27x |
Michael Kors | 0.01% | 1.21x |
Carhartt | 0.30% | 1.20x |
Old Navy | 0.04% | 1.18x |
Victoria's Secret | 0.04% | 1.11x |
Journeys | 0.04% | 1.11x |
American Eagle Outfitters | 0.02% | 1.09x |
Zumiez | 0.02% | 1.07x |

WEBSITES
As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.
Website | Composition | Index |
bestblackfriday.com | 2.48% | 70.02x |
theblackfriday.com | 5.55% | 50.24x |
gunbroker.com | 1.25% | 32.79x |
budsgunshop.com | 3.79% | 30.92x |
sportsmansguide.com | 5.96% | 26.36x |
huntingnet.com | 1.51% | 21.59x |
blackfriday.com | 14.11% | 20.78x |
gunnewsdaily.com | 1.14% | 20.62x |
shootersforum.com | 1.29% | 20.58x |
trucktrend.com | 1.04% | 20.31x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Sports - Golf, Hunting, Fishing.
Content Affinity | Composition | Index |
Sports - Golf, Hunting, Fishing | 0.09% | 24.82x |
Gun Enthusiast - Rifles & Ammo | 2.96% | 19.45x |
Electronic Accessories | 2.24% | 13.80x |
Women Shoppers | 0.08% | 13.51x |
Discount Shopping | 0.07% | 12.10x |
Hunting | 3.61% | 11.95x |
Fire Fighting | 0.08% | 10.86x |
Fishing | 1.93% | 10.27x |
Auto Body Upkeep & Repair Researchers | 0.08% | 10.22x |
Gun Enthusiast - Hunting & Self Defense | 5.00% | 10.16x |
