HOLIDAY SEASON SPORTING GOODS DEAL SHOPPERS

Audience Size: 414.1 Thousand Devices

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Explore the Holiday Season Sporting Goods Deal Shoppers Audience

Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 414.1 thousand unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

INTERESTS

The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest	Composition	Index
Holiday Season Home Improvement Deal Shoppers	57.72%	51.41x
Holiday Season Low-Cost Retail Deal Shoppers	52.50%	44.88x
Holiday Season Electronics and Game Deal Shoppers	47.24%	40.91x
Holiday Season Department Store Deal Shoppers	47.57%	40.31x
Getting Off the Grid Travelers	20.41%	16.30x
Discount Big Box Shoppers	15.71%	15.05x
Archery Enthusiasts	19.23%	14.68x
Xtreme Sports Fans	21.93%	14.05x
Black Friday Deal Shoppers	18.10%	13.21x
Big Box Shoppers	16.00%	13.13x

Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.

Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.

APPAREL RETAILERS

The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	1.14x

Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.

Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.

WEBSITES

The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.

Website	Composition	Index
bestblackfriday.com	13.10%	49.14x
theblackfriday.com	7.45%	38.29x
impactguns.com	2.15%	26.94x
shotgunworld.com	1.40%	23.40x
gunbroker.com	6.51%	23.31x
huntingnet.com	1.63%	23.17x
longrangehunting.com	1.88%	22.97x
shootersforum.com	1.45%	22.88x
marlinowners.com	1.08%	21.83x
refugeforums.com	1.20%	21.68x

Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.

Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Rural Living.

Content Affinity	Composition	Index
Rural Living	0.05%	18.24x
Gun Enthusiast - Rifles & Ammo	8.06%	15.62x
Hunting	4.28%	12.67x
Sports - Golf, Hunting, Fishing	0.07%	12.56x
Electronic Accessories	2.72%	11.21x
Gun Enthusiast - Hunting & Self Defense	8.18%	10.65x
Toys Shopping	0.36%	10.12x
Fishing	1.92%	9.20x
Assorted Topics (Phone Cards, Construction, Food Reviews)	46.78%	8.88x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.02%	8.72x

Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.

DEMOGRAPHICS

The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male