Dstillery Audiences

HOLIDAY SEASON SPORTING GOODS DEAL SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Holiday Season Sporting Goods Deal Shoppers Audience

Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 55.10% 58.68x
Holiday Season Low-Cost Retail Deal Shoppers 48.98% 51.11x
Holiday Season Electronics and Game Deal Shoppers 43.23% 45.35x
Holiday Season Department Store Deal Shoppers 44.24% 41.52x
Department Store Shoppers 16.47% 21.98x
Discount Big Box Shoppers 16.44% 21.64x
Black Friday Deal Aggregator Shoppers 44.45% 20.12x
Big Box Shoppers 16.79% 18.64x
Deal and Discount Aggregator Researchers 19.24% 18.51x
Sale Seekers 16.53% 17.57x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
Buckle 0.04% 1.38x
Maurices 0.05% 1.27x
Michael Kors 0.01% 1.21x
Carhartt 0.30% 1.20x
Old Navy 0.04% 1.18x
Victoria's Secret 0.04% 1.11x
Journeys 0.04% 1.11x
American Eagle Outfitters 0.02% 1.09x
Zumiez 0.02% 1.07x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 2.48% 70.02x
theblackfriday.com 5.55% 50.24x
gunbroker.com 1.25% 32.79x
budsgunshop.com 3.79% 30.92x
sportsmansguide.com 5.96% 26.36x
huntingnet.com 1.51% 21.59x
blackfriday.com 14.11% 20.78x
gunnewsdaily.com 1.14% 20.62x
shootersforum.com 1.29% 20.58x
trucktrend.com 1.04% 20.31x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.09% 24.82x
Gun Enthusiast - Rifles & Ammo 2.96% 19.45x
Electronic Accessories 2.24% 13.80x
Women Shoppers 0.08% 13.51x
Discount Shopping 0.07% 12.10x
Hunting 3.61% 11.95x
Fire Fighting 0.08% 10.86x
Fishing 1.93% 10.27x
Auto Body Upkeep & Repair Researchers 0.08% 10.22x
Gun Enthusiast - Hunting & Self Defense 5.00% 10.16x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male