Dstillery Audiences

HOLIDAY SEASON SPORTING GOODS DEAL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Holiday Season Sporting Goods Deal Shoppers Audience

Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 53.77% 27.61x
Holiday Season Low-Cost Retail Deal Shoppers 50.45% 25.43x
Black Friday Big Box Deal Shoppers 19.91% 23.21x
Holiday Season Electronics and Game Deal Shoppers 45.88% 22.96x
Holiday Season Department Store Deal Shoppers 46.40% 20.06x
Department Store Shoppers 7.54% 16.06x
Discount Big Box Shoppers 9.56% 15.79x
Kids Clothing Shoppers 5.19% 14.11x
Coupon Researchers 7.99% 14.00x
Big & Tall Men 9.27% 14.00x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.73x
Old Navy 0.02% 1.36x
Maurices 0.03% 1.24x
Express 0.01% 1.08x
American Eagle Outfitters 0.01% 0.94x
Journeys 0.01% 0.92x
Zumiez 0.01% 0.66x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 1.50% 36.95x
theblackfriday.com 5.74% 28.47x
samsclub.com 13.07% 17.51x
tractorsupply.com 1.80% 12.28x
nadaguides.com 4.18% 12.27x
archerytalk.com 1.67% 11.80x
silveradosierra.com 2.37% 11.57x
rokslide.com 1.28% 11.47x
gmtruckclub.com 1.00% 11.38x
smartmarineguide.com 1.89% 11.37x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.06% 13.87x
Gun Enthusiast - Rifles & Ammo 0.56% 11.26x
Women Shoppers 0.02% 9.83x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 9.83x
Beach Vacations 0.03% 9.36x
Auto Body Upkeep & Repair Researchers 0.05% 8.71x
Hunting 1.92% 7.89x
Fishing 1.02% 7.33x
Electronic Accessories 0.83% 7.21x
Big Box Retail 32.54% 6.82x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male