Dstillery Audiences

HOLIDAY SEASON SPORTING GOODS DEAL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Holiday Season Sporting Goods Deal Shoppers Audience

Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 55.19% 46.90x
Holiday Season Low-Cost Retail Deal Shoppers 51.48% 40.25x
Holiday Season Electronics and Game Deal Shoppers 46.52% 36.96x
Holiday Season Department Store Deal Shoppers 45.52% 35.73x
Getting Off the Grid Travelers 21.50% 14.86x
Discount Big Box Shoppers 17.41% 14.34x
Archery Enthusiasts 21.69% 13.65x
Xtreme Sports Fans 24.01% 13.60x
Big Box Shoppers 18.18% 13.01x
Work Boots & Safety Footwear Shoppers 20.23% 12.36x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.44x
Maurices 0.05% 1.40x
Buckle 0.03% 1.34x
Forever 21 0.02% 1.31x
Carhartt 0.29% 1.30x
Aeropostale 0.02% 1.22x
Victoria's Secret 0.04% 1.20x
Journeys 0.04% 1.19x
Mens Wearhouse 0.03% 1.16x
Dressbarn 0.02% 1.14x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 10.06% 47.33x
theblackfriday.com 6.18% 36.94x
impactguns.com 1.76% 27.56x
shotgunworld.com 1.19% 24.77x
gunbroker.com 5.40% 24.64x
huntingnet.com 1.53% 23.09x
longrangehunting.com 1.79% 22.91x
shootersforum.com 1.43% 22.77x
budsgunshop.com 8.72% 21.90x
blackfriday.com 15.30% 21.73x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 7.60% 16.29x
Rural Living 0.07% 15.87x
Sports - Golf, Hunting, Fishing 0.08% 15.19x
Hunting 4.27% 13.17x
Construction Apparel 0.04% 11.30x
Toys Shopping 0.34% 11.07x
Gun Enthusiast - Hunting & Self Defense 7.68% 10.89x
Electronic Accessories 2.77% 10.71x
Pool Cleaning 0.06% 10.60x
Yard Structures 0.08% 10.40x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male