Dstillery Audiences

HOLIDAY SEASON SPORTING GOODS DEAL SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Holiday Season Sporting Goods Deal Shoppers Audience

Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 55.09% 53.29x
Holiday Season Low-Cost Retail Deal Shoppers 52.52% 45.80x
Holiday Season Electronics and Game Deal Shoppers 46.81% 42.13x
Holiday Season Department Store Deal Shoppers 45.47% 39.50x
Black Friday Deal Aggregator Shoppers 44.71% 25.99x
Discount Big Box Shoppers 18.87% 17.96x
Getting Off the Grid Travelers 21.98% 16.65x
Big Box Shoppers 19.83% 16.43x
Xtreme Sports Fans 24.88% 15.88x
Deal and Discount Aggregator Researchers 16.27% 15.82x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.68x
Kate Spade 0.01% 1.61x
Maurices 0.08% 1.51x
Lane Bryant 0.04% 1.49x
Carhartt 0.40% 1.29x
Coach 0.01% 1.29x
Victoria's Secret 0.05% 1.22x
Aeropostale 0.03% 1.22x
Old Navy 0.06% 1.19x
The Childrens Place 0.05% 1.18x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.

Website Composition Index
bestblackfriday.com 6.66% 52.63x
theblackfriday.com 4.76% 40.39x
impactguns.com 1.20% 32.06x
gunbroker.com 3.66% 29.18x
ammoseek.com 4.58% 27.63x
budsgunshop.com 7.47% 23.75x
shootersforum.com 1.35% 23.73x
longrangehunting.com 1.70% 23.34x
blackfriday.com 10.92% 22.82x
huntingnet.com 1.57% 22.41x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.07% 19.64x
Rural Living 0.05% 19.55x
Gun Enthusiast - Rifles & Ammo 5.96% 18.54x
Hunting 4.22% 13.22x
Electronic Accessories 2.47% 12.11x
Gun Enthusiast - Hunting & Self Defense 6.48% 11.54x
Toys Shopping 0.18% 11.53x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.91% 10.36x
Mobile Phone Networks 0.05% 10.14x
Trucking 1.99% 10.11x
Composition Percentage: The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male