Explore the Holiday Season Sporting Goods Deal Shoppers Audience
Below you'll find more information about the Holiday Season Sporting Goods Deal Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Holiday Season Sporting Goods Deal Shoppers audience.
INTERESTS
The Holiday Season Sporting Goods Deal Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Season Sporting Goods Deal Shoppers audience is Holiday Season Home Improvement Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Home Improvement Deal Shoppers | 55.09% | 53.29x |
| Holiday Season Low-Cost Retail Deal Shoppers | 52.52% | 45.80x |
| Holiday Season Electronics and Game Deal Shoppers | 46.81% | 42.13x |
| Holiday Season Department Store Deal Shoppers | 45.47% | 39.50x |
| Black Friday Deal Aggregator Shoppers | 44.71% | 25.99x |
| Discount Big Box Shoppers | 18.87% | 17.96x |
| Getting Off the Grid Travelers | 21.98% | 16.65x |
| Big Box Shoppers | 19.83% | 16.43x |
| Xtreme Sports Fans | 24.88% | 15.88x |
| Deal and Discount Aggregator Researchers | 16.27% | 15.82x |
Composition Percentage:
The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Interest attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
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APPAREL RETAILERS
The Holiday Season Sporting Goods Deal Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Season Sporting Goods Deal Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.68x |
| Kate Spade | 0.01% | 1.61x |
| Maurices | 0.08% | 1.51x |
| Lane Bryant | 0.04% | 1.49x |
| Carhartt | 0.40% | 1.29x |
| Coach | 0.01% | 1.29x |
| Victoria's Secret | 0.05% | 1.22x |
| Aeropostale | 0.03% | 1.22x |
| Old Navy | 0.06% | 1.19x |
| The Childrens Place | 0.05% | 1.18x |
Composition Percentage:
The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Location attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
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WEBSITES
The Holiday Season Sporting Goods Deal Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Season Sporting Goods Deal Shoppers audience is bestblackfriday.com.
| Website | Composition | Index |
| bestblackfriday.com | 6.66% | 52.63x |
| theblackfriday.com | 4.76% | 40.39x |
| impactguns.com | 1.20% | 32.06x |
| gunbroker.com | 3.66% | 29.18x |
| ammoseek.com | 4.58% | 27.63x |
| budsgunshop.com | 7.47% | 23.75x |
| shootersforum.com | 1.35% | 23.73x |
| longrangehunting.com | 1.70% | 23.34x |
| blackfriday.com | 10.92% | 22.82x |
| huntingnet.com | 1.57% | 22.41x |
Composition Percentage:
The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Web attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Season Sporting Goods Deal Shoppers audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.07% | 19.64x |
| Rural Living | 0.05% | 19.55x |
| Gun Enthusiast - Rifles & Ammo | 5.96% | 18.54x |
| Hunting | 4.22% | 13.22x |
| Electronic Accessories | 2.47% | 12.11x |
| Gun Enthusiast - Hunting & Self Defense | 6.48% | 11.54x |
| Toys Shopping | 0.18% | 11.53x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.91% | 10.36x |
| Mobile Phone Networks | 0.05% | 10.14x |
| Trucking | 1.99% | 10.11x |
Composition Percentage:
The overlap percentage between the Holiday Season Sporting Goods Deal Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Holiday Season Sporting Goods Deal Shoppers audience to the internet population.
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DEMOGRAPHICS
The Holiday Season Sporting Goods Deal Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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