Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 36.99% 39.30x
Craft Spirits Enthusiasts 37.56% 37.94x
Meat Smokers Receipe Researchers 36.85% 34.68x
Off the Grid Living Enthusiasts 39.80% 34.28x
Beekeeping Enthusiasts 31.22% 32.02x
Home Exterior Design Enthusiasts 28.30% 31.62x
Survivalist Enthusiasts 34.23% 30.73x
Mens Business Clothes Shoppers 26.53% 30.66x
Men's Clothing Shoppers 25.60% 30.10x
Home Heating and Cooling Researchers 33.40% 30.00x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.36x
Carhartt 0.21% 1.27x
Maurices 0.03% 1.18x
Chicos 0.02% 1.10x
Zumiez 0.01% 1.09x
Mens Wearhouse 0.02% 1.09x
Gymboree 0.01% 1.04x
Jos A. Bank Clothiers 0.01% 1.01x
Victoria's Secret 0.02% 1.00x
American Eagle Outfitters 0.01% 0.99x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 24.44% 63.21x
growforagecookferment.com 5.83% 59.36x
brewersfriend.com 1.25% 57.40x
homebrewtalk.com 7.04% 54.30x
beerconnoisseur.com 2.77% 49.60x
instructables.com 2.15% 42.04x
jesspryles.com 1.00% 37.29x
forums.mtbr.com 1.04% 36.41x
heatinghelp.com 1.02% 35.45x
hopculture.com 1.69% 35.26x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 2.51% 41.63x
Grilling 0.93% 26.94x
Airsoft & Paintball Equipment 0.07% 24.13x
Machines & Industrial Supplies 0.18% 22.48x
Bird Watching 0.10% 18.50x
Survival Guides 0.16% 18.34x
Power Tools 1.84% 18.02x
Home Furnishings 0.59% 17.87x
Car Keys, Locks & Remotes 0.09% 17.49x
Woodwork 3.63% 17.38x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male