Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 19.4 Thousand Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 19.4 thousand unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 42.23% 125.79x
Craft Spirits Enthusiasts 38.35% 114.22x
Home Exterior Design Enthusiasts 40.29% 113.23x
Off the Grid Living Enthusiasts 44.17% 109.32x
Eco-Conscious Consumers 28.16% 106.10x
Subaru Vehicle Shoppers 37.86% 105.81x
Home Heating and Cooling Researchers 40.78% 105.09x
HDTV Researchers 38.83% 103.30x
Meat Smokers Receipe Researchers 41.26% 102.62x
Product Manuals Researchers 48.54% 100.61x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.31x
Carhartt 0.21% 1.09x
Maurices 0.02% 1.07x
The Childrens Place 0.01% 0.97x
Journeys 0.01% 0.94x
Mens Wearhouse 0.01% 0.86x
Old Navy 0.01% 0.83x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 1.54% 67.16x
homebrewing.org 1.52% 56.33x
beerandbrewing.com 1.33% 45.56x
beeradvocate.com 28.67% 41.00x
homebrewtalk.com 6.86% 40.16x
woodworkersjournal.com 1.32% 37.46x
pewpewtactical.com 1.30% 37.04x
growlermag.com 1.47% 36.53x
hvac-talk.com 1.23% 36.24x
sportsmanswarehouse.com 1.54% 35.43x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 12.62% 31.30x
Wine, Liquor & Mixology 10.19% 30.33x
Hunting 10.19% 28.57x
Rural Living 0.05% 28.39x
Homesteading 6.80% 27.38x
Appliances & Reviews 23.79% 26.29x
Gun Enthusiast - Hunting & Self Defense 17.48% 26.20x
US Military Cluster 10.68% 25.82x
Robotics 0.85% 25.22x
Home Improvement Contractor 0.10% 23.38x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male