Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 42.91% 40.37x
Craft Spirits Enthusiasts 41.09% 37.93x
Off the Grid Living Enthusiasts 43.72% 34.17x
Meat Smokers Receipe Researchers 42.18% 34.05x
Home Exterior Design Enthusiasts 34.36% 33.57x
Beekeeping Enthusiasts 35.38% 33.21x
Subaru Vehicle Shoppers 37.37% 32.26x
Home Heating and Cooling Researchers 37.22% 31.84x
Survivalist Enthusiasts 38.44% 31.73x
Men's Clothing Shoppers 31.37% 31.55x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 24.49% 48.80x
americanhunter.org 1.08% 47.85x
growforagecookferment.com 4.24% 47.15x
thebiggamehuntingblog.com 1.03% 44.20x
americanrifleman.org 1.18% 41.84x
shootingillustrated.com 1.02% 41.18x
stihlusa.com 1.63% 40.86x
dewalt.com 1.29% 40.25x
dndbeyond.com 2.00% 40.02x
beerconnoisseur.com 2.61% 39.57x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.27% 40.59x
Robotics 0.20% 30.11x
Marijuana 0.13% 29.46x
Machines & Industrial Supplies 0.71% 28.71x
Grilling 1.20% 26.98x
Airsoft & Paintball Equipment 0.18% 26.52x
Auctions & Repossessions 0.21% 25.81x
Chef & Restaurant Resources 0.24% 25.73x
Sports - Golf, Hunting, Fishing 0.15% 24.61x
Yard Structures 0.30% 24.02x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male