Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 54.76% 35.82x
Off the Grid Living Enthusiasts 42.15% 35.40x
Product Manuals Researchers 40.33% 34.28x
Craft Spirits Enthusiasts 52.31% 32.91x
Power Tools Shoppers 43.47% 32.04x
Craft Beer Enthusiasts 41.09% 30.92x
Survivalist Enthusiasts 40.90% 30.35x
Home Heating and Cooling Researchers 47.54% 30.11x
Subaru Vehicle Shoppers 45.97% 29.80x
Archery Enthusiasts 44.02% 29.80x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.59x
Carhartt 0.25% 1.36x
LOFT 0.02% 1.33x
Dressbarn 0.01% 1.33x
Hollister 0.01% 1.31x
Jos A. Bank Clothiers 0.01% 1.27x
Old Navy 0.03% 1.26x
Talbots 0.01% 1.26x
White House Black Market 0.02% 1.23x
Mens Wearhouse 0.02% 1.17x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 1.25% 63.07x
homebrewing.org 1.22% 53.91x
beerandbrewing.com 1.18% 44.52x
homebrewtalk.com 6.49% 41.24x
woodworkersjournal.com 1.10% 37.04x
beeradvocate.com 29.93% 36.73x
growlermag.com 1.36% 36.18x
pewpewtactical.com 1.10% 35.73x
sportsmanswarehouse.com 1.02% 33.75x
brewersfriend.com 1.54% 33.49x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.24% 37.54x
Robotics 0.68% 28.26x
Grilling 2.16% 24.71x
Machines & Industrial Supplies 1.92% 24.32x
Home Improvement Contractor 0.06% 22.79x
Chef & Restaurant Resources 1.03% 22.17x
Lighting & Power 1.07% 20.85x
Marijuana 0.40% 20.74x
Power Tools 3.52% 19.95x
Sports - Golf, Hunting, Fishing 0.19% 19.87x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male