Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 43.89% 64.28x
Craft Spirits Enthusiasts 38.54% 51.56x
Power Tools Shoppers 37.79% 47.15x
Off the Grid Living Enthusiasts 38.18% 46.20x
Craft Beer Enthusiasts 37.72% 46.18x
Product Manuals Researchers 36.75% 45.88x
DIYers 37.36% 44.01x
Subaru Vehicle Shoppers 32.02% 43.78x
Grill Masters 36.62% 42.14x
Archery Enthusiasts 34.93% 41.87x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.33x
Jos A. Bank Clothiers 0.40% 1.28x
Mens Wearhouse 0.63% 1.24x
Bonobos 0.09% 1.22x
White House Black Market 0.34% 1.16x
Supreme 0.01% 1.15x
Johnston and Murphy 0.35% 1.13x
Talbots 0.06% 1.07x
Buckle 0.23% 1.04x
Urban Outfitters 0.06% 1.00x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 5.39% 88.92x
williamsbrewing.com 1.04% 79.70x
homebrewing.org 4.54% 61.23x
beerconnoisseur.com 1.55% 59.91x
homebrewtalk.com 6.45% 57.28x
foundersbrewing.com 1.99% 53.91x
deschutesbrewery.com 1.00% 49.35x
beerandbrewing.com 3.15% 45.24x
popularwoodworking.com 2.22% 43.41x
homepower.com 1.14% 39.67x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 14.83% 51.59x
Grilling 6.76% 29.81x
Survival Guides 0.74% 28.88x
Handyman Tools 0.06% 28.12x
Rural Living 0.26% 27.65x
Home Improvement Contractor 2.71% 26.96x
Robotics 2.71% 23.01x
Power Tools 7.64% 22.45x
Chef & Restaurant Resources 5.19% 22.40x
Woodwork 10.30% 22.18x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male