Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 43.94% 44.27x
Craft Spirits Enthusiasts 42.83% 41.33x
Off the Grid Living Enthusiasts 45.38% 38.56x
Home Heating and Cooling Researchers 38.60% 37.57x
Beekeeping Enthusiasts 36.76% 37.46x
Meat Smokers Receipe Researchers 42.19% 37.28x
Subaru Vehicle Shoppers 38.51% 37.11x
Product Manuals Researchers 43.35% 36.75x
DIYers 40.43% 36.66x
Home Exterior Design Enthusiasts 36.19% 36.49x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.36x
Carhartt 0.15% 1.19x
American Eagle Outfitters 0.01% 1.13x
Old Navy 0.02% 1.10x
Maurices 0.02% 1.05x
Express 0.01% 0.94x
Buckle 0.01% 0.89x
Journeys 0.02% 0.84x
Victoria's Secret 0.01% 0.79x
The Childrens Place 0.01% 0.75x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is mouser.com.

Website Composition Index
mouser.com 1.27% 49.31x
beeradvocate.com 25.68% 48.94x
cheaperthandirt.com 1.61% 48.01x
americanhunter.org 1.59% 47.59x
growforagecookferment.com 3.99% 46.14x
homebrewtalk.com 6.14% 43.83x
grabagun.com 1.05% 43.74x
beerconnoisseur.com 2.42% 42.92x
remington.com 1.42% 42.50x
gunsandammo.com 1.35% 42.48x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.66% 42.16x
Robotics 0.33% 32.06x
Machines & Industrial Supplies 1.26% 30.79x
Marijuana 0.26% 30.62x
Grilling 1.42% 29.36x
Chef & Restaurant Resources 0.47% 26.18x
Airsoft & Paintball Equipment 0.25% 25.77x
Amateur Radios 0.92% 25.73x
Hobby Drones & Remote-Controlled Cars 0.32% 25.68x
Sports - Golf, Hunting, Fishing 0.16% 25.52x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male