Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 40.27% 36.84x
Craft Spirits Enthusiasts 40.46% 34.95x
Off the Grid Living Enthusiasts 41.52% 31.59x
Meat Smokers Receipe Researchers 40.57% 31.09x
Home Exterior Design Enthusiasts 32.42% 30.35x
Beekeeping Enthusiasts 34.54% 30.28x
Survivalist Enthusiasts 37.33% 29.64x
Men's Clothing Shoppers 30.50% 29.45x
Subaru Vehicle Shoppers 34.88% 28.96x
Home Heating and Cooling Researchers 35.81% 28.53x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.03% 1.46x
J. Crew 0.01% 1.34x
Jos A. Bank Clothiers 0.02% 1.19x
Carhartt 0.24% 1.18x
Talbots 0.01% 1.17x
LOFT 0.02% 1.11x
Michael Kors 0.01% 1.10x
Lane Bryant 0.02% 0.98x
Aeropostale 0.02% 0.97x
Maurices 0.03% 0.97x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 23.81% 48.67x
foundersbrewing.com 1.01% 43.69x
growforagecookferment.com 4.57% 41.50x
beerconnoisseur.com 2.74% 39.68x
brewersfriend.com 1.46% 39.01x
tractorhouse.com 1.30% 36.94x
dndbeyond.com 1.48% 36.11x
homebrewtalk.com 7.27% 36.05x
instructables.com 9.16% 35.62x
qdma.com 1.04% 30.73x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.75% 39.28x
Robotics 0.13% 28.58x
Machines & Industrial Supplies 0.49% 26.66x
Grilling 1.27% 24.47x
Airsoft & Paintball Equipment 0.13% 24.12x
Yard Structures 0.17% 23.66x
Chef & Restaurant Resources 0.12% 22.18x
Sports - Golf, Hunting, Fishing 0.12% 21.38x
Auctions & Repossessions 0.10% 21.25x
Men's Dress Shirt Shopping 0.10% 20.82x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male