Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 45.10% 30.43x
Power Tools Shoppers 38.45% 24.15x
Product Manuals Researchers 38.35% 22.64x
Craft Beer Enthusiasts 38.24% 22.56x
Subaru Vehicle Shoppers 31.65% 22.54x
Off the Grid Living Enthusiasts 42.34% 21.50x
Grill Masters 36.96% 21.35x
Archery Enthusiasts 33.67% 19.77x
Home Theater Enthusiasts 31.57% 19.70x
Light Bulb Shoppers 33.05% 19.48x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.49x
Columbia 0.01% 1.39x
Express Outlets 0.00% 1.31x
Joe's Jeans 0.01% 1.20x
Kate Spade 0.03% 1.20x
Eddie Bauer 0.02% 1.18x
Madewell 0.02% 1.15x
Patagonia 0.01% 1.13x
Carhartt 0.25% 1.13x
Urban Outfitters 0.06% 1.11x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is kingarthurflour.com.

Website Composition Index
kingarthurflour.com 12.90% 25.37x
extension.org 10.97% 24.74x
dengarden.com 10.77% 22.15x
seriouseats.com 33.25% 22.02x
psu.edu 9.41% 20.85x
totalwine.com 11.45% 20.83x
thisoldhouse.com 30.63% 20.45x
doityourself.com 39.09% 20.30x
budsgunshop.com 10.15% 20.21x
chowhound.com 21.80% 19.98x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 10.96% 37.80x
Grilling 6.59% 21.17x
Homesteading 5.74% 19.33x
Home Improvement Contractor 3.99% 19.10x
Handyman Tools 0.07% 18.21x
Survival Guides 0.83% 18.06x
Rural Living 0.28% 17.25x
Robotics 2.58% 16.92x
Machines & Industrial Supplies 6.64% 16.31x
Woodwork 9.84% 15.96x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male