Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 44.83% 32.32x
Craft Spirits Enthusiasts 38.17% 28.19x
Power Tools Shoppers 40.47% 25.15x
Product Manuals Researchers 39.52% 24.61x
Subaru Vehicle Shoppers 33.97% 24.00x
Off the Grid Living Enthusiasts 41.39% 23.74x
Craft Beer Enthusiasts 38.14% 23.40x
Grill Masters 37.10% 22.92x
Home Exterior Design Enthusiasts 33.30% 22.90x
Archery Enthusiasts 36.20% 22.04x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.44x
Madewell 0.03% 1.41x
Columbia 0.02% 1.40x
REI 0.03% 1.30x
Patagonia 0.02% 1.12x
Urban Outfitters 0.06% 1.10x
Jos A. Bank Clothiers 0.19% 1.07x
Dressbarn 0.05% 1.07x
Carhartt 0.10% 1.06x
Free People 0.02% 1.06x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 5.04% 121.93x
northernbrewer.com 1.22% 108.16x
homebrewtalk.com 3.42% 99.41x
brewersfriend.com 1.31% 86.82x
stonebrewing.com 1.15% 72.10x
beerconnoisseur.com 2.03% 68.74x
foundersbrewing.com 2.49% 62.43x
beerandbrewing.com 2.44% 60.84x
beeradvocate.com 25.43% 60.13x
deschutesbrewery.com 1.35% 58.48x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 11.21% 39.60x
Grilling 5.98% 24.39x
Home Improvement Contractor 3.31% 22.50x
Survival Guides 0.78% 21.55x
Rural Living 0.25% 20.47x
Homesteading 5.75% 20.19x
Handyman Tools 0.05% 19.11x
Robotics 2.54% 18.98x
Woodwork 9.59% 18.16x
Machines & Industrial Supplies 6.48% 17.60x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male