Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 22.17% 48.78x
Craft Spirits Enthusiasts 22.36% 48.02x
Gin Enthusiasts 14.00% 42.05x
Wood Carving Enthusiasts 37.09% 39.82x
Online Alcohol Shoppers 27.44% 39.08x
New Homeowners 30.58% 37.07x
Home Exterior Design Enthusiasts 14.55% 35.54x
BBQ Recipe Researchers 29.41% 35.50x
Whiskey Enthusiasts 23.72% 35.34x
DIYers 24.67% 35.12x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.91x
Gap 0.01% 1.88x
White House Black Market 0.02% 1.57x
J. Crew 0.01% 1.50x
Chicos 0.02% 1.45x
Lululemon 0.01% 1.44x
Old Navy 0.03% 1.37x
Michael Kors 0.01% 1.35x
Mens Wearhouse 0.01% 1.30x
LOFT 0.01% 1.27x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is winemakingtalk.com.

Website Composition Index
winemakingtalk.com 1.13% 113.68x
homebrewtalk.com 6.03% 72.64x
homebrewacademy.com 2.03% 72.26x
hopculture.com 3.16% 60.38x
beeradvocate.com 16.75% 54.16x
fermentingforfoodies.com 1.16% 50.63x
beerconnoisseur.com 1.77% 50.31x
growforagecookferment.com 5.21% 47.05x
lumberjocks.com 1.68% 42.48x
untappd.com 20.74% 41.61x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.95% 61.71x
Machines & Industrial Supplies 0.17% 27.70x
Power Tools 1.37% 27.04x
Survival Guides 0.12% 22.41x
Woodwork 2.92% 21.65x
Grilling 0.51% 21.34x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.00% 19.94x
Wine, Liquor & Mixology 6.89% 18.30x
Engineering 0.27% 17.52x
Home Furnishings 0.57% 17.12x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male