Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 627.3 Thousand Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 627.3 thousand unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Craft Beer Enthusiasts.

Interest Composition Index
Craft Beer Enthusiasts 41.52% 68.92x
Beer Aficionados 56.19% 61.37x
Wood Carving Enthusiasts 31.64% 49.27x
Craft Spirits Enthusiasts 35.34% 49.26x
Whiskey Enthusiasts 18.77% 45.89x
BBQ Recipe Researchers 23.53% 43.50x
Home Coffee Makers 19.45% 43.38x
Professional Chefs 27.80% 41.45x
DIYers 37.32% 41.37x
Product Manuals Researchers 38.03% 40.71x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.65x
Maurices 0.01% 0.80x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is homebrewtalk.com.

Website Composition Index
homebrewtalk.com 6.87% 116.48x
homebrewacademy.com 3.12% 107.85x
beerconnoisseur.com 1.53% 77.62x
fermentingforfoodies.com 1.16% 75.11x
growforagecookferment.com 5.60% 73.84x
hopculture.com 4.56% 65.62x
beeradvocate.com 20.08% 64.18x
beesource.com 1.08% 60.39x
bisonbrew.com 1.47% 60.23x
sierranevada.com 1.76% 54.59x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.96% 90.36x
Power Tools 1.12% 30.19x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.99% 24.19x
Engineering 0.30% 22.32x
Woodwork 2.68% 21.72x
Homesteading 2.42% 20.07x
Exotic Pets 0.78% 20.01x
Wine, Liquor & Mixology 6.01% 19.88x
Grilling 0.30% 18.89x
Garden Power Equipment 2.50% 18.79x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male