Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 47.91% 40.71x
Craft Spirits Enthusiasts 44.39% 37.25x
Off the Grid Living Enthusiasts 45.79% 34.75x
Power Tools Shoppers 44.92% 34.17x
Product Manuals Researchers 44.81% 34.17x
DIYers 44.80% 33.19x
Subaru Vehicle Shoppers 42.38% 33.15x
Home Exterior Design Enthusiasts 38.39% 32.58x
Archery Enthusiasts 43.59% 31.25x
Craft Beer Enthusiasts 40.35% 31.12x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.37x
The North Face 0.01% 1.30x
Madewell 0.02% 1.28x
Chicos 0.04% 1.24x
REI 0.01% 1.24x
Eddie Bauer 0.02% 1.18x
White House Black Market 0.05% 1.17x
Free People 0.02% 1.13x
Jos A. Bank Clothiers 0.03% 1.12x
Mens Wearhouse 0.05% 1.11x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 3.08% 66.62x
homebrewing.org 2.68% 50.49x
homebrewtalk.com 4.80% 46.42x
popularwoodworking.com 1.02% 44.63x
bobistheoilguy.com 1.21% 41.80x
foundersbrewing.com 1.29% 39.91x
beeradvocate.com 25.63% 39.03x
ecmweb.com 1.32% 37.45x
beerandbrewing.com 2.14% 37.27x
brewersfriend.com 1.03% 37.11x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.56% 33.46x
Rural Living 0.14% 24.94x
Grilling 3.46% 24.25x
Home Improvement Contractor 1.10% 22.98x
Survival Guides 0.33% 22.65x
Handyman Tools 0.02% 19.64x
Environmentally Friendly Cars 0.07% 19.21x
Robotics 1.53% 18.79x
Homesteading 5.38% 18.58x
Power Tools 5.27% 18.36x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male