Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 47.69% 38.94x
Craft Spirits Enthusiasts 44.24% 35.33x
Off the Grid Living Enthusiasts 46.44% 32.76x
Product Manuals Researchers 44.37% 32.59x
Power Tools Shoppers 45.49% 32.52x
DIYers 44.92% 31.43x
Subaru Vehicle Shoppers 42.20% 31.25x
Home Exterior Design Enthusiasts 38.62% 30.60x
Archery Enthusiasts 44.38% 30.54x
Craft Beer Enthusiasts 40.80% 29.23x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.38x
REI 0.02% 1.32x
Jos A. Bank Clothiers 0.33% 1.29x
White House Black Market 0.42% 1.25x
Mens Wearhouse 0.54% 1.23x
Buckle 0.32% 1.22x
Johnston and Murphy 0.62% 1.18x
Patagonia 0.01% 1.13x
Madewell 0.01% 1.06x
Columbia 0.01% 1.00x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 3.32% 70.06x
homebrewing.org 2.89% 51.95x
foundersbrewing.com 1.13% 49.96x
homebrewtalk.com 4.94% 47.75x
popularwoodworking.com 1.22% 44.17x
bobistheoilguy.com 1.41% 40.78x
beerandbrewing.com 2.20% 39.30x
beeradvocate.com 26.39% 39.19x
woodweb.com 1.43% 38.18x
jesspryles.com 1.72% 37.56x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.48% 31.24x
Grilling 3.81% 22.24x
Rural Living 0.15% 21.66x
Survival Guides 0.39% 21.36x
Home Improvement Contractor 1.37% 21.03x
Handyman Tools 0.03% 18.99x
Power Tools 5.32% 18.12x
Robotics 1.76% 18.04x
Woodwork 6.78% 17.55x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.76% 17.13x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male