Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 48.46% 34.64x
Craft Spirits Enthusiasts 44.40% 32.01x
Off the Grid Living Enthusiasts 45.26% 30.76x
Home Heating and Cooling Researchers 41.34% 29.67x
Product Manuals Researchers 44.47% 29.63x
DIYers 42.47% 29.62x
Subaru Vehicle Shoppers 41.92% 28.92x
Power Tools Shoppers 45.97% 28.83x
Home Exterior Design Enthusiasts 38.22% 28.54x
Beekeeping Enthusiasts 38.77% 28.32x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.09% 1.56x
Carhartt 0.23% 1.53x
Old Navy 0.03% 1.19x
Lane Bryant 0.01% 1.16x
Banana Republic 0.02% 1.12x
Buckle 0.01% 1.08x
Chicos 0.01% 1.06x
H&M 0.01% 1.00x
Express 0.02% 0.93x
Victoria's Secret 0.03% 0.91x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 2.32% 62.59x
homebrewing.org 2.17% 49.92x
homebrewtalk.com 5.97% 39.77x
beerandbrewing.com 1.82% 39.68x
ecmweb.com 1.02% 37.47x
beerconnoisseur.com 1.68% 36.26x
vortexoptics.com 1.02% 34.90x
foundersbrewing.com 1.68% 34.39x
hvac-talk.com 1.70% 33.70x
beeradvocate.com 29.63% 33.47x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.22% 36.25x
Rural Living 0.06% 28.42x
Grilling 2.64% 26.15x
Robotics 1.14% 23.77x
Home Improvement Contractor 0.19% 22.14x
Machines & Industrial Supplies 3.41% 21.60x
Power Tools 4.70% 20.43x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.06% 19.56x
Homesteading 5.31% 19.46x
Chef & Restaurant Resources 1.97% 19.12x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male