Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 36.46% 41.62x
BBQ Recipe Researchers 31.19% 38.78x
Beer Aficionados 27.58% 36.64x
Craft Spirits Enthusiasts 29.06% 35.45x
Volkswagen Vehicle Shopper 28.80% 32.25x
Gin Enthusiasts 19.30% 31.62x
Patio Furniture Shoppers 26.47% 31.39x
LED Lighting Shoppers 26.57% 30.58x
Meat Smokers Receipe Researchers 29.25% 30.54x
Home Heating and Cooling Researchers 26.07% 29.71x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.41x
Dressbarn 0.02% 1.37x
Maurices 0.03% 1.34x
Buckle 0.02% 1.29x
White House Black Market 0.02% 1.28x
Lane Bryant 0.02% 1.24x
Aeropostale 0.02% 1.23x
Express 0.02% 1.22x
Banana Republic 0.01% 1.17x
Old Navy 0.02% 1.10x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is winemakingtalk.com.

Website Composition Index
winemakingtalk.com 1.40% 89.38x
homebrewacademy.com 1.82% 60.38x
homebrewtalk.com 6.91% 58.75x
beeradvocate.com 17.84% 46.04x
fermentingforfoodies.com 1.02% 45.32x
hopculture.com 3.61% 44.83x
beerconnoisseur.com 2.19% 42.58x
growforagecookferment.com 4.51% 38.16x
beesource.com 1.22% 32.52x
smokingmeatforums.com 5.37% 32.39x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 2.05% 44.60x
Machines & Industrial Supplies 0.12% 22.87x
Power Tools 1.59% 21.60x
Grilling 0.54% 21.08x
Survival Guides 0.15% 18.60x
Engineering 0.31% 17.94x
Woodwork 3.49% 17.48x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.16% 17.00x
Homesteading 3.00% 16.18x
Bird Watching 0.07% 15.79x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male