Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 46.52% 34.35x
Craft Spirits Enthusiasts 40.88% 29.42x
Power Tools Shoppers 39.78% 27.68x
Product Manuals Researchers 38.20% 27.21x
Off the Grid Living Enthusiasts 39.94% 27.19x
Craft Beer Enthusiasts 38.50% 26.96x
DIYers 39.70% 25.38x
Archery Enthusiasts 37.08% 25.29x
Grill Masters 36.65% 24.99x
Subaru Vehicle Shoppers 36.79% 24.69x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.38x
Mens Wearhouse 0.64% 1.21x
Jos A. Bank Clothiers 0.38% 1.21x
Bonobos 0.07% 1.10x
Chicos 0.09% 1.09x
Ralph Lauren 0.02% 1.09x
Lululemon 0.07% 1.08x
Talbots 0.06% 1.08x
Johnston and Murphy 0.16% 1.07x
LL Bean 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 5.62% 98.66x
williamsbrewing.com 1.07% 86.87x
brewersfriend.com 1.09% 84.98x
homebrewtalk.com 6.02% 65.38x
beerconnoisseur.com 1.75% 64.35x
foundersbrewing.com 2.23% 57.85x
deschutesbrewery.com 1.13% 53.38x
beerandbrewing.com 3.16% 49.77x
popularwoodworking.com 2.51% 47.16x
beeradvocate.com 32.18% 43.15x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 12.19% 34.65x
Grilling 6.36% 21.30x
Rural Living 0.24% 19.77x
Survival Guides 0.80% 19.59x
Handyman Tools 0.05% 19.19x
Home Improvement Contractor 2.59% 18.99x
Machines & Industrial Supplies 4.99% 18.79x
Robotics 2.35% 17.82x
Power Tools 6.37% 17.82x
Lighting & Power 2.73% 16.76x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male