Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 46.28% 34.38x
Craft Spirits Enthusiasts 42.36% 31.66x
Home Heating and Cooling Researchers 40.20% 29.66x
Off the Grid Living Enthusiasts 44.18% 29.65x
DIYers 41.36% 29.13x
Product Manuals Researchers 43.58% 28.97x
Subaru Vehicle Shoppers 40.17% 28.76x
Home Exterior Design Enthusiasts 36.77% 28.27x
Power Tools Shoppers 45.36% 27.80x
Meat Smokers Receipe Researchers 40.82% 27.47x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.27x
Maurices 0.01% 1.17x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 1.86% 67.40x
homebrewing.org 1.79% 54.77x
beerandbrewing.com 1.53% 44.55x
homebrewtalk.com 6.85% 41.61x
beerconnoisseur.com 1.91% 37.51x
cheesemaking.com 1.01% 36.73x
hvac-talk.com 1.42% 36.18x
woodworkersjournal.com 1.54% 35.90x
pewpewtactical.com 1.46% 35.89x
bladehq.com 1.00% 35.66x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.95% 36.56x
Rural Living 0.04% 27.35x
Grilling 2.32% 26.18x
Robotics 0.95% 25.03x
Home Improvement Contractor 0.13% 24.28x
Machines & Industrial Supplies 2.85% 23.51x
Power Tools 4.20% 20.37x
Chef & Restaurant Resources 1.64% 20.36x
Marijuana 0.74% 20.10x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.76% 19.84x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male