Explore the Home Brewing Enthusiasts Audience
Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.
INTERESTS
The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.
| Interest | Composition | Index |
| Beer Aficionados | 43.89% | 64.28x |
| Craft Spirits Enthusiasts | 38.54% | 51.56x |
| Power Tools Shoppers | 37.79% | 47.15x |
| Off the Grid Living Enthusiasts | 38.18% | 46.20x |
| Craft Beer Enthusiasts | 37.72% | 46.18x |
| Product Manuals Researchers | 36.75% | 45.88x |
| DIYers | 37.36% | 44.01x |
| Subaru Vehicle Shoppers | 32.02% | 43.78x |
| Grill Masters | 36.62% | 42.14x |
| Archery Enthusiasts | 34.93% | 41.87x |
Composition Percentage:
The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.33x |
| Jos A. Bank Clothiers | 0.40% | 1.28x |
| Mens Wearhouse | 0.63% | 1.24x |
| Bonobos | 0.09% | 1.22x |
| White House Black Market | 0.34% | 1.16x |
| Supreme | 0.01% | 1.15x |
| Johnston and Murphy | 0.35% | 1.13x |
| Talbots | 0.06% | 1.07x |
| Buckle | 0.23% | 1.04x |
| Urban Outfitters | 0.06% | 1.00x |
Composition Percentage:
The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
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WEBSITES
The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.
| Website | Composition | Index |
| morebeer.com | 5.39% | 88.92x |
| williamsbrewing.com | 1.04% | 79.70x |
| homebrewing.org | 4.54% | 61.23x |
| beerconnoisseur.com | 1.55% | 59.91x |
| homebrewtalk.com | 6.45% | 57.28x |
| foundersbrewing.com | 1.99% | 53.91x |
| deschutesbrewery.com | 1.00% | 49.35x |
| beerandbrewing.com | 3.15% | 45.24x |
| popularwoodworking.com | 2.22% | 43.41x |
| homepower.com | 1.14% | 39.67x |
Composition Percentage:
The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 14.83% | 51.59x |
| Grilling | 6.76% | 29.81x |
| Survival Guides | 0.74% | 28.88x |
| Handyman Tools | 0.06% | 28.12x |
| Rural Living | 0.26% | 27.65x |
| Home Improvement Contractor | 2.71% | 26.96x |
| Robotics | 2.71% | 23.01x |
| Power Tools | 7.64% | 22.45x |
| Chef & Restaurant Resources | 5.19% | 22.40x |
| Woodwork | 10.30% | 22.18x |
Composition Percentage:
The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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