Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 4.6 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 51.01% 30.08x
Craft Spirits Enthusiasts 46.90% 27.92x
Off the Grid Living Enthusiasts 46.01% 27.44x
Product Manuals Researchers 45.55% 26.69x
Power Tools Shoppers 46.23% 26.25x
DIYers 45.73% 25.52x
Archery Enthusiasts 41.47% 25.46x
Subaru Vehicle Shoppers 45.97% 24.77x
Beekeeping Enthusiasts 42.71% 24.68x
Home Exterior Design Enthusiasts 41.81% 24.63x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.44x
Carhartt 0.36% 1.39x
Chicos 0.04% 1.14x
Urban Outfitters 0.03% 1.10x
Jos A. Bank Clothiers 0.04% 1.07x
Mens Wearhouse 0.06% 1.07x
American Apparel 0.02% 1.07x
The North Face 0.01% 1.05x
Eddie Bauer 0.02% 1.03x
Lane Bryant 0.03% 1.01x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 2.71% 55.71x
homebrewing.org 2.41% 42.96x
homebrewtalk.com 5.01% 37.35x
beerconnoisseur.com 1.20% 34.24x
foundersbrewing.com 1.38% 33.50x
ecmweb.com 1.06% 33.44x
beerandbrewing.com 1.95% 33.33x
vortexoptics.com 1.22% 31.87x
beeradvocate.com 26.18% 31.70x
traegergrills.com 1.32% 31.42x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.85% 28.52x
Rural Living 0.11% 21.81x
Grilling 2.98% 21.26x
Home Improvement Contractor 0.67% 19.54x
Survival Guides 0.28% 18.69x
Robotics 1.27% 17.75x
Environmentally Friendly Cars 0.06% 17.08x
Handyman Tools 0.02% 16.78x
Machines & Industrial Supplies 3.71% 16.72x
Homesteading 4.97% 16.40x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male