Dstillery Audiences

HOME BREWING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Home Brewing Enthusiasts Audience

Below you'll find more information about the Home Brewing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Brewing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Brewing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Brewing Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 44.73% 53.40x
Craft Spirits Enthusiasts 38.20% 46.55x
Power Tools Shoppers 39.72% 43.37x
Product Manuals Researchers 38.85% 42.71x
Off the Grid Living Enthusiasts 40.03% 41.80x
Craft Beer Enthusiasts 37.71% 39.79x
Subaru Vehicle Shoppers 35.15% 39.17x
Home Exterior Design Enthusiasts 31.97% 39.16x
Archery Enthusiasts 36.88% 37.64x
Grill Masters 36.98% 37.61x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Brewing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Brewing Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.15x
Mens Wearhouse 0.44% 1.12x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Brewing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Brewing Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 5.70% 121.68x
williamsbrewing.com 1.11% 107.29x
northernbrewer.com 1.13% 107.15x
brewersfriend.com 1.31% 100.02x
homebrewtalk.com 5.01% 86.85x
beerconnoisseur.com 1.98% 74.76x
stonebrewing.com 1.08% 71.98x
foundersbrewing.com 2.51% 67.17x
deschutesbrewery.com 1.31% 62.46x
beerandbrewing.com 3.04% 61.06x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Brewing Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 11.49% 44.61x
Grilling 5.75% 27.25x
Home Improvement Contractor 2.92% 25.71x
Robotics 2.49% 21.66x
Power Tools 6.96% 20.99x
Homesteading 6.18% 20.93x
Woodwork 9.35% 20.71x
Machines & Industrial Supplies 6.35% 20.22x
Chef & Restaurant Resources 4.89% 20.13x
Lawns & Pest Control 10.58% 17.26x
Composition Percentage: The overlap percentage between the Home Brewing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Brewing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Brewing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male