Dstillery Audiences

HOME BUYERS

Audience Size: 2.2 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 67.35% 49.77x
Hardware Shoppers 51.30% 35.73x
Home Decor Shoppers 48.46% 32.95x
Online Health Researchers 42.62% 31.82x
Department Store Shoppers 40.58% 30.97x
Flower & Gift Basket Shoppers 42.19% 30.51x
Vacation Rental Accommodation Researchers 40.41% 29.35x
First Aid Researchers 42.67% 29.21x
Home Custom Bedroom Decorators 36.87% 29.15x
Discount Big Box Shoppers 39.79% 29.09x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.41x
Supreme 0.02% 1.79x
Club Monaco 0.02% 1.55x
Jos A. Bank Clothiers 0.40% 1.49x
Zara 0.04% 1.44x
Ralph Lauren 0.02% 1.35x
Bonobos 0.07% 1.34x
Patagonia 0.02% 1.34x
Intermix 0.01% 1.33x
Topshop 0.01% 1.26x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.

Website Composition Index
newhomesource.com 1.96% 69.26x
redfin.com 1.66% 50.25x
elliman.com 4.14% 46.88x
berkshirehathawayhs.com 1.82% 46.65x
mugshots.com 1.54% 45.30x
forsalebyowner.com 16.40% 44.99x
credio.com 2.18% 43.74x
bestparking.com 1.06% 43.69x
ediblearrangements.com 1.25% 42.29x
tripping.com 1.65% 41.98x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 17.65x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 17.15x
Franchising 0.49% 16.72x
Pre-Built Home Researchers 5.93% 15.93x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.38% 15.70x
Credit Unions & Consumer Protection 0.30% 15.66x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.26% 15.62x
Beach Vacations 13.92% 15.23x
Home Office Products 0.48% 14.93x
Mortgages & Insurance 9.70% 14.76x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male