Dstillery Audiences

HOME BUYERS

Audience Size: 1.9 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 53.03% 60.31x
Hardware Shoppers 37.10% 43.74x
Retired Wealthy Assisted Living Researchers 56.10% 42.78x
Retirement Financial Account Researchers 55.61% 42.47x
Retired Health Insurance Researchers 43.08% 40.63x
Family Adventures Travelers 36.21% 40.45x
Work Comes First Travelers 32.69% 40.18x
Online Home Decor Shoppers 29.44% 39.72x
Career Focused Individuals 32.47% 39.45x
Online Health Researchers 28.56% 38.72x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.37x
White House Black Market 0.02% 1.36x
Chicos 0.02% 1.36x
Dressbarn 0.02% 1.35x
Victoria's Secret 0.03% 1.24x
Express 0.02% 1.22x
Banana Republic 0.01% 1.21x
Gymboree 0.01% 1.18x
Gap 0.01% 1.16x
Lane Bryant 0.02% 1.15x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is hotwire.com.

Website Composition Index
hotwire.com 2.68% 43.66x
homesnacks.net 1.46% 42.96x
blockshopper.com 4.58% 42.89x
homes.com 30.32% 42.06x
intelius.com 3.22% 39.79x
realtytrac.com 28.18% 35.06x
funeral.com 2.13% 34.60x
letgo.com 2.08% 34.05x
officedepot.com 3.30% 33.77x
findlaw.com 1.07% 33.09x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.26% 38.17x
Pre-Built Home Researchers 0.10% 28.69x
Party Suppliers 0.07% 25.29x
Moving & Storage 0.22% 24.74x
Amateur Radios 0.07% 22.02x
Custom Gifts 0.06% 21.29x
Lighting & Power 0.12% 21.29x
People Search 4.04% 21.20x
Furniture Shopping 1.10% 21.09x
Mortgages & Insurance 1.03% 20.56x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male