Dstillery Audiences

HOME BUYERS

Audience Size: 869 Thousand Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 869 thousand unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 31.04% 82.98x
Moving Services Shoppers 33.76% 53.89x
Retired Wealthy Assisted Living Researchers 49.63% 50.92x
Family Adventures Travelers 16.25% 47.42x
Online Directory Searchers 32.70% 46.08x
Work Comes First Travelers 11.16% 44.63x
Home Decor Shoppers 28.41% 42.27x
Job Seekers 14.46% 41.82x
Work Hard, Play Hard Travelers 24.99% 40.88x
Online Home Decor Shoppers 7.68% 39.69x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.84x
Talbots 0.02% 1.75x
Dressbarn 0.01% 1.58x
Zumiez 0.02% 1.26x
Express 0.02% 1.24x
Journeys 0.02% 1.23x
Urban Outfitters 0.02% 1.15x
Maurices 0.03% 1.14x
Victoria's Secret 0.01% 1.06x
White House Black Market 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is homes.com.

Website Composition Index
homes.com 9.59% 105.68x
realtytrac.com 14.06% 59.72x
moving.com 1.34% 48.59x
landandfarm.com 4.08% 47.50x
rentals.com 9.81% 44.97x
advancedbackgroundchecks.com 1.41% 43.73x
expedia.com 1.24% 43.21x
condo.com 3.13% 41.92x
apartmentguide.com 20.80% 38.81x
propertyshark.com 9.41% 35.66x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.59% 27.53x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.85% 24.30x
Apartment Hunting 13.90% 21.67x
Hometown Livability 4.31% 17.89x
People Search 2.33% 17.81x
Spam Call Number Searchers 0.30% 17.80x
Law School 0.76% 17.55x
Car Shopping 7.64% 17.15x
Discount Travel 10.05% 16.12x
Auto Body Upkeep & Repair Researchers 0.09% 15.94x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male