Dstillery Audiences

HOME BUYERS

Audience Size: 3.2 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 61.87% 46.67x
Hardware Shoppers 44.92% 35.84x
Retired Health Insurance Researchers 43.64% 32.96x
Home Decor Shoppers 46.48% 32.95x
Retirement Financial Account Researchers 49.60% 31.89x
Family Adventures Travelers 45.18% 31.58x
Retired Wealthy Assisted Living Researchers 49.36% 31.30x
Online Health Researchers 37.37% 31.19x
Work Comes First Travelers 44.56% 31.17x
First Aid Researchers 44.49% 31.05x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.29x
Carhartt 0.12% 0.98x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is elliman.com.

Website Composition Index
elliman.com 1.38% 49.34x
forsalebyowner.com 3.71% 42.71x
landwatch.com 4.04% 39.10x
homepath.com 1.92% 37.69x
homeaway.com 3.92% 36.36x
remax.com 11.95% 36.35x
carbonmediagroup.com 3.02% 35.43x
weichert.com 4.86% 34.92x
century21.com 2.91% 34.54x
ziprealty.com 1.25% 34.11x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 29.94x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 23.97x
Pre-Built Home Researchers 2.12% 21.66x
Apartment & Community Real Estate Researchers 0.16% 20.94x
Beach Vacations 4.08% 20.70x
Home Improvement Contractor 0.10% 18.86x
Franchising 0.19% 18.70x
Home Decoration - Crafts & Kids 0.96% 18.65x
Discount Shopping 0.53% 18.47x
Home Office Products 0.11% 18.34x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male