Dstillery Audiences

HOME BUYERS

Audience Size: 1.3 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 39.63% 68.52x
Retired Wealthy Assisted Living Researchers 52.48% 46.04x
Hardware Shoppers 26.18% 45.16x
Moving Services Shoppers 32.78% 43.28x
Work Comes First Travelers 20.18% 42.49x
Family Adventures Travelers 23.78% 42.45x
Home Decor Shoppers 33.31% 39.79x
Online Home Decor Shoppers 16.42% 39.73x
Career Focused Individuals 21.02% 39.32x
Online Health Researchers 18.44% 38.28x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.23x
Express 0.01% 1.15x
Carhartt 0.11% 0.96x
Victoria's Secret 0.02% 0.95x
Maurices 0.02% 0.85x
Mens Wearhouse 0.01% 0.71x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is homes.com.

Website Composition Index
homes.com 16.96% 67.60x
realtytrac.com 18.91% 42.14x
travelocity.com 1.48% 39.00x
hotels.com 2.78% 38.37x
gosection8.com 1.53% 37.11x
redfin.com 11.02% 35.36x
expedia.com 4.89% 35.24x
landandfarm.com 3.94% 33.94x
condo.com 3.41% 32.97x
moving.com 2.61% 30.79x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.12% 20.26x
Auto Body Upkeep & Repair Researchers 0.17% 20.23x
Hometown Livability 5.87% 20.17x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.26% 19.61x
Law School 1.15% 19.27x
Mortgages & Insurance 0.55% 18.59x
People Search 2.38% 18.17x
South Carolina Travel 0.09% 15.77x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.96% 15.59x
Spam Call Number Searchers 0.44% 14.68x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male