Dstillery Audiences

HOME BUYERS

Audience Size: 267.9 Thousand Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 267.9 thousand unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 32.56% 75.08x
Online Directory Searchers 24.68% 70.41x
Moving Services Shoppers 19.91% 62.83x
Retired Wealthy Assisted Living Researchers 63.36% 56.42x
Family Adventures Travelers 5.62% 47.35x
Work Hard, Play Hard Travelers 17.78% 43.81x
Home Goods Supercenter Shoppers 18.87% 42.76x
Apartment Furniture Shoppers 9.70% 42.02x
Flower Delivery Shoppers 13.16% 38.74x
Work Comes First Travelers 3.16% 38.64x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.15x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is homes.com.

Website Composition Index
homes.com 2.83% 111.96x
realtytrac.com 7.15% 94.20x
propertyshark.com 12.51% 76.58x
byowner.com 8.87% 62.12x
condo.com 2.88% 61.18x
rent.com 14.68% 59.77x
parcellookup.com 2.49% 58.72x
realestateone.com 2.07% 54.73x
vht.com 2.78% 46.36x
landandfarm.com 3.18% 46.15x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.40% 41.31x
Spam Call Number Searchers 0.20% 32.13x
Apartment Hunting 8.39% 30.50x
Hometown Livability 2.85% 21.78x
People Search 1.94% 21.40x
Discount Travel 4.05% 19.19x
Law School 0.35% 17.92x
Home Remodeling 0.27% 15.42x
Phone & Business Information Searchers 27.24% 15.20x
Children's Health 0.14% 14.58x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female