Dstillery Audiences

HOME BUYERS

Audience Size: 6.1 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 63.60% 31.06x
Hardware Shoppers 49.08% 24.51x
Retirement Financial Account Researchers 43.09% 24.17x
Retired Wealthy Assisted Living Researchers 42.66% 23.84x
Retired Health Insurance Researchers 41.67% 22.93x
Home Decor Shoppers 49.03% 22.90x
Online Health Researchers 42.84% 22.32x
Auto Insurance Shoppers 43.47% 22.26x
Online Directory Searchers 44.12% 22.22x
Work Hard, Play Hard Travelers 48.23% 21.93x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Armani.

Location Composition Index
Armani 0.02% 1.39x
Madewell 0.02% 1.29x
Ralph Lauren 0.01% 1.28x
Jos A. Bank Clothiers 0.03% 1.22x
Lululemon 0.03% 1.20x
Chicos 0.04% 1.19x
White House Black Market 0.04% 1.17x
Tommy Bahama 0.01% 1.17x
Kate Spade 0.02% 1.16x
American Apparel 0.02% 1.16x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is landsofamerica.com.

Website Composition Index
landsofamerica.com 1.09% 32.18x
elliman.com 1.61% 28.38x
forsalebyowner.com 5.06% 28.01x
calculator.net 1.16% 26.85x
ziprealty.com 1.28% 26.66x
homeaway.com 5.10% 25.69x
thegamer.tv 1.38% 25.38x
homemetry.com 1.92% 25.37x
dingit.tv 1.31% 25.22x
remax.com 12.95% 24.86x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 17.07x
Beach Vacations 5.01% 14.39x
ISPs & Local Services 0.02% 13.64x
Mortgages & Insurance 5.20% 13.34x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.07% 13.17x
Pre-Built Home Researchers 2.49% 13.05x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.17% 12.69x
Apartment & Community Real Estate Researchers 0.22% 12.35x
Home Improvement Contractor 0.42% 12.23x
Discount Shopping 1.33% 12.09x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male