Dstillery Audiences

HOME BUYERS

Audience Size: 3.6 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 67.77% 55.05x
Hardware Shoppers 51.01% 41.26x
Online Health Researchers 44.03% 37.27x
Home Decor Shoppers 50.62% 37.26x
Auto Insurance Shoppers 45.58% 35.71x
Sporting Goods Shoppers 45.86% 35.48x
Credit Score Researchers 49.89% 35.41x
Home Custom Bedroom Decorators 41.21% 35.26x
Custom Home Lighting Shoppers 41.20% 35.26x
Vacation Rental Accommodation Researchers 46.01% 35.24x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.34x
Topshop 0.03% 1.76x
Bonobos 0.11% 1.64x
Jos A. Bank Clothiers 0.32% 1.54x
White House Black Market 0.39% 1.43x
Johnston and Murphy 0.60% 1.40x
Mens Wearhouse 0.47% 1.33x
Uniqlo 0.02% 1.21x
Tommy Bahama 0.03% 1.20x
Club Monaco 0.01% 1.20x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is landsofamerica.com.

Website Composition Index
landsofamerica.com 2.11% 45.09x
berkshirehathawayhs.com 1.06% 43.26x
newhomesource.com 1.04% 42.97x
credio.com 1.14% 42.71x
findthecompany.com 2.25% 41.05x
forsalebyowner.com 9.64% 40.05x
elliman.com 2.79% 39.45x
freightconnect.com 1.16% 38.53x
hubzu.com 1.42% 37.55x
calculator.net 2.50% 37.54x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 20.78x
Washington D.C. Hotels 0.01% 18.72x
Beach Vacations 9.63% 17.72x
Mortgages & Insurance 8.05% 16.31x
Pre-Built Home Researchers 3.85% 16.09x
Franchising 0.39% 16.04x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.12% 15.68x
Home Improvement Contractor 1.02% 15.60x
South Carolina Travel 0.18% 15.50x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.36% 15.49x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male