Dstillery Audiences

HOME BUYERS

Audience Size: 3.3 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 61.85% 45.97x
Hardware Shoppers 45.86% 34.72x
Home Decor Shoppers 47.06% 32.58x
Retired Health Insurance Researchers 43.66% 31.63x
Online Health Researchers 39.68% 31.07x
Family Adventures Travelers 45.36% 31.05x
Work Hard, Play Hard Travelers 44.48% 30.94x
Retirement Financial Account Researchers 49.27% 30.60x
Auto Insurance Shoppers 41.57% 30.60x
First Aid Researchers 45.00% 30.53x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 1.29x
Chicos 0.01% 1.16x
Old Navy 0.02% 1.12x
Zumiez 0.01% 1.07x
Banana Republic 0.01% 1.05x
Gap 0.01% 1.04x
LOFT 0.01% 1.00x
Carhartt 0.11% 0.96x
Journeys 0.01% 0.96x
Express 0.01% 0.93x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is landsofamerica.com.

Website Composition Index
landsofamerica.com 1.25% 45.60x
elliman.com 1.89% 43.37x
forsalebyowner.com 4.88% 38.95x
ziprealty.com 1.40% 34.48x
homemetry.com 1.54% 34.40x
homeaway.com 5.28% 33.65x
thegamer.tv 1.35% 32.81x
remax.com 14.66% 32.74x
homepath.com 2.20% 32.61x
landwatch.com 4.81% 32.51x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 26.25x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 21.18x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.14% 20.37x
Beach Vacations 5.13% 19.85x
Apartment & Community Real Estate Researchers 0.24% 19.77x
Pre-Built Home Researchers 2.51% 19.28x
England Tourism 0.03% 19.26x
Mortgages & Insurance 5.57% 18.75x
Discount Shopping 0.75% 18.32x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.82% 17.77x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male