Explore the Home Buyers Audience
Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Buyers audience.
INTERESTS
The Home Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 67.35% | 49.77x |
| Hardware Shoppers | 51.30% | 35.73x |
| Home Decor Shoppers | 48.46% | 32.95x |
| Online Health Researchers | 42.62% | 31.82x |
| Department Store Shoppers | 40.58% | 30.97x |
| Flower & Gift Basket Shoppers | 42.19% | 30.51x |
| Vacation Rental Accommodation Researchers | 40.41% | 29.35x |
| First Aid Researchers | 42.67% | 29.21x |
| Home Custom Bedroom Decorators | 36.87% | 29.15x |
| Discount Big Box Shoppers | 39.79% | 29.09x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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APPAREL RETAILERS
The Home Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Buyers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.41x |
| Supreme | 0.02% | 1.79x |
| Club Monaco | 0.02% | 1.55x |
| Jos A. Bank Clothiers | 0.40% | 1.49x |
| Zara | 0.04% | 1.44x |
| Ralph Lauren | 0.02% | 1.35x |
| Bonobos | 0.07% | 1.34x |
| Patagonia | 0.02% | 1.34x |
| Intermix | 0.01% | 1.33x |
| Topshop | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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WEBSITES
The Home Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.
| Website | Composition | Index |
| newhomesource.com | 1.96% | 69.26x |
| redfin.com | 1.66% | 50.25x |
| elliman.com | 4.14% | 46.88x |
| berkshirehathawayhs.com | 1.82% | 46.65x |
| mugshots.com | 1.54% | 45.30x |
| forsalebyowner.com | 16.40% | 44.99x |
| credio.com | 2.18% | 43.74x |
| bestparking.com | 1.06% | 43.69x |
| ediblearrangements.com | 1.25% | 42.29x |
| tripping.com | 1.65% | 41.98x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Buyers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 17.65x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.12% | 17.15x |
| Franchising | 0.49% | 16.72x |
| Pre-Built Home Researchers | 5.93% | 15.93x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.38% | 15.70x |
| Credit Unions & Consumer Protection | 0.30% | 15.66x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 9.26% | 15.62x |
| Beach Vacations | 13.92% | 15.23x |
| Home Office Products | 0.48% | 14.93x |
| Mortgages & Insurance | 9.70% | 14.76x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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DEMOGRAPHICS
The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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