Dstillery Audiences

HOME BUYERS

Audience Size: 3.3 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 67.59% 58.53x
Hardware Shoppers 50.02% 42.08x
Online Health Researchers 41.07% 38.17x
Home Decor Shoppers 48.43% 37.94x
Home Custom Bedroom Decorators 37.87% 36.41x
Custom Home Lighting Shoppers 37.86% 36.39x
Vacation Rental Accommodation Researchers 42.58% 36.30x
Auto Insurance Shoppers 44.19% 36.19x
Credit Score Researchers 48.62% 35.57x
Retired Health Insurance Researchers 36.69% 35.40x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.75x
Bonobos 0.10% 1.60x
Jos A. Bank Clothiers 0.38% 1.52x
Patagonia 0.02% 1.37x
Topshop 0.02% 1.37x
Intermix 0.02% 1.34x
Armani 0.03% 1.33x
Johnston and Murphy 0.38% 1.32x
Mens Wearhouse 0.53% 1.29x
Club Monaco 0.02% 1.25x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.

Website Composition Index
newhomesource.com 1.38% 48.41x
redfin.com 1.25% 38.05x
berkshirehathawayhs.com 1.40% 35.50x
mugshots.com 1.17% 34.52x
elliman.com 3.40% 34.05x
credio.com 1.66% 33.71x
forsalebyowner.com 12.75% 33.45x
landsofamerica.com 2.71% 33.28x
hubzu.com 1.79% 33.09x
tripping.com 1.28% 32.67x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 20.33x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 20.16x
Franchising 0.52% 17.02x
Beach Vacations 13.59% 16.36x
Pre-Built Home Researchers 4.95% 16.11x
Mortgages & Insurance 10.18% 15.93x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.13% 15.28x
Home Office Products 0.46% 15.27x
Real Estate Cluster 2.23% 15.06x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.50% 15.02x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male