Dstillery Audiences

HOME BUYERS

Audience Size: 2.1 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 58.05% 55.98x
Hardware Shoppers 40.54% 41.02x
Retired Wealthy Assisted Living Researchers 57.74% 40.01x
Retirement Financial Account Researchers 57.87% 39.69x
Retired Health Insurance Researchers 45.10% 39.66x
Career Focused Individuals 36.45% 38.65x
Family Adventures Travelers 40.63% 38.47x
Work Comes First Travelers 40.03% 37.49x
Job Seekers 35.98% 37.33x
Online Health Researchers 33.37% 37.27x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is weichert.com.

Website Composition Index
weichert.com 1.31% 60.75x
rehold.com 1.51% 45.98x
radaris.com 2.33% 45.06x
meredith.com 1.41% 42.93x
howardhanna.com 1.95% 42.82x
bizbuysell.com 1.29% 41.20x
lawdepot.com 1.08% 39.68x
buzzfile.com 4.00% 39.25x
overstock.com 4.46% 37.79x
answersite.com 1.33% 37.62x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.45% 29.48x
Home Decoration - Crafts & Kids 0.16% 28.84x
Institutional Investing 0.26% 27.42x
Auctions & Repossessions 0.21% 26.02x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.42% 24.93x
Moving & Storage 0.66% 24.88x
Senior Care 0.06% 23.87x
Yard Structures 0.29% 23.40x
Mortgages & Insurance 1.81% 23.24x
Furniture Shopping 5.72% 22.06x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male