Dstillery Audiences

HOME BUYERS

Audience Size: 2.6 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 64.04% 165.91x
Home Custom Bedroom Decorators 34.98% 123.38x
Custom Home Lighting Shoppers 34.98% 123.38x
Hardware Shoppers 41.38% 121.07x
Texas Activity Researchers 37.44% 118.61x
Vacation Rental Accommodation Researchers 39.41% 116.68x
Sporting Goods Shoppers 42.36% 115.78x
Career Focused Individuals 41.87% 114.44x
Job Seekers 45.32% 112.71x
First Aid Researchers 48.28% 112.21x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.48x
Old Navy 0.01% 1.19x
Carhartt 0.09% 0.56x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is elliman.com.

Website Composition Index
elliman.com 1.11% 46.11x
forsalebyowner.com 2.72% 39.88x
landwatch.com 3.10% 36.64x
homepath.com 1.68% 36.52x
remax.com 9.57% 35.22x
weichert.com 4.30% 35.07x
homeaway.com 2.55% 32.21x
carbonmediagroup.com 2.21% 31.34x
kw.com 2.81% 31.03x
delwebb.com 1.54% 29.46x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 23.65% 34.13x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.33% 33.71x
People Search 21.67% 30.16x
Travel Adventure 8.37% 26.99x
Hometown Livability 8.87% 26.80x
Finance & Accounting Cluster 14.78% 26.71x
Appliances & Reviews 22.66% 25.04x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 11.82% 24.07x
Celebrity Gossip & Viral News 34.48% 23.24x
Medical Diagnostics 9.36% 22.91x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male