Dstillery Audiences

HOME BUYERS

Audience Size: 2.5 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 62.69% 44.17x
Hardware Shoppers 42.62% 33.27x
Retired Health Insurance Researchers 47.73% 31.14x
Retirement Financial Account Researchers 58.42% 30.89x
Retired Wealthy Assisted Living Researchers 58.19% 30.88x
Work Comes First Travelers 45.20% 30.63x
Family Adventures Travelers 46.42% 30.25x
Online Health Researchers 38.91% 29.91x
Career Focused Individuals 42.36% 29.77x
Auto Insurance Shoppers 41.76% 29.47x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.53x
American Eagle Outfitters 0.01% 1.36x
Lane Bryant 0.01% 1.34x
Aeropostale 0.01% 1.34x
Victoria's Secret 0.02% 1.27x
Chicos 0.01% 1.23x
The Childrens Place 0.02% 1.23x
Journeys 0.02% 1.14x
Mens Wearhouse 0.01% 1.13x
White House Black Market 0.01% 1.10x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is forsalebyowner.com.

Website Composition Index
forsalebyowner.com 1.47% 45.81x
homepath.com 1.07% 43.69x
weichert.com 2.79% 43.18x
remax.com 4.97% 42.38x
landwatch.com 1.93% 42.17x
kw.com 1.84% 37.74x
homeaway.com 1.17% 36.77x
delwebb.com 1.03% 35.97x
carbonmediagroup.com 1.28% 35.52x
pulte.com 2.04% 34.75x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 1.08% 19.76x
Home Improvement Contractor 0.04% 19.62x
Home Office Products 0.05% 19.13x
Home Decoration - Crafts & Kids 0.50% 18.54x
Moving & Storage 1.59% 17.31x
Mortgages & Insurance 3.15% 16.63x
Franchising 0.09% 16.24x
Yard Structures 0.86% 16.19x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.25% 16.12x
Beach Vacations 1.34% 16.01x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male