Explore the Home Buyers Audience
Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Buyers audience.
INTERESTS
The Home Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 67.59% | 58.53x |
| Hardware Shoppers | 50.02% | 42.08x |
| Online Health Researchers | 41.07% | 38.17x |
| Home Decor Shoppers | 48.43% | 37.94x |
| Home Custom Bedroom Decorators | 37.87% | 36.41x |
| Custom Home Lighting Shoppers | 37.86% | 36.39x |
| Vacation Rental Accommodation Researchers | 42.58% | 36.30x |
| Auto Insurance Shoppers | 44.19% | 36.19x |
| Credit Score Researchers | 48.62% | 35.57x |
| Retired Health Insurance Researchers | 36.69% | 35.40x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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APPAREL RETAILERS
The Home Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Buyers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.75x |
| Bonobos | 0.10% | 1.60x |
| Jos A. Bank Clothiers | 0.38% | 1.52x |
| Patagonia | 0.02% | 1.37x |
| Topshop | 0.02% | 1.37x |
| Intermix | 0.02% | 1.34x |
| Armani | 0.03% | 1.33x |
| Johnston and Murphy | 0.38% | 1.32x |
| Mens Wearhouse | 0.53% | 1.29x |
| Club Monaco | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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WEBSITES
The Home Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.
| Website | Composition | Index |
| newhomesource.com | 1.38% | 48.41x |
| redfin.com | 1.25% | 38.05x |
| berkshirehathawayhs.com | 1.40% | 35.50x |
| mugshots.com | 1.17% | 34.52x |
| elliman.com | 3.40% | 34.05x |
| credio.com | 1.66% | 33.71x |
| forsalebyowner.com | 12.75% | 33.45x |
| landsofamerica.com | 2.71% | 33.28x |
| hubzu.com | 1.79% | 33.09x |
| tripping.com | 1.28% | 32.67x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Buyers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 20.33x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.13% | 20.16x |
| Franchising | 0.52% | 17.02x |
| Beach Vacations | 13.59% | 16.36x |
| Pre-Built Home Researchers | 4.95% | 16.11x |
| Mortgages & Insurance | 10.18% | 15.93x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 9.13% | 15.28x |
| Home Office Products | 0.46% | 15.27x |
| Real Estate Cluster | 2.23% | 15.06x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.50% | 15.02x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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DEMOGRAPHICS
The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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