Dstillery Audiences

HOME BUYERS

Audience Size: 3.8 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 66.38% 58.55x
Hardware Shoppers 50.23% 43.50x
Family Adventures Travelers 29.78% 39.84x
Home Decor Shoppers 50.06% 39.68x
Work Hard, Play Hard Travelers 30.96% 39.68x
Online Health Researchers 42.51% 39.37x
Auto Insurance Shoppers 44.20% 37.89x
Retired Health Insurance Researchers 43.20% 37.61x
First Aid Researchers 45.96% 37.53x
Online Directory Searchers 45.06% 37.37x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.33x
Kate Spade 0.02% 1.29x
Lululemon 0.02% 1.26x
Mens Wearhouse 0.05% 1.24x
Michael Kors 0.03% 1.21x
Coach 0.03% 1.20x
Banana Republic 0.05% 1.16x
J. Crew 0.03% 1.12x
Chicos 0.03% 1.12x
Gap 0.05% 1.09x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is landsofamerica.com.

Website Composition Index
landsofamerica.com 1.64% 47.52x
findthecompany.com 1.71% 41.97x
ziprealty.com 1.80% 38.92x
forsalebyowner.com 7.82% 38.89x
calculator.net 1.83% 38.58x
elliman.com 2.35% 37.57x
homefinder.com 1.31% 37.37x
homemetry.com 3.14% 37.03x
bitlanders.com 1.36% 37.01x
thegamer.tv 1.95% 36.80x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 24.59x
Beach Vacations 7.87% 20.51x
ISPs & Local Services 0.04% 18.93x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.01% 18.43x
Mortgages & Insurance 7.58% 18.19x
Home Improvement Contractor 0.84% 17.55x
Cars, Travel & Food 0.32% 17.54x
Pre-Built Home Researchers 3.65% 17.43x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.29% 17.04x
Franchising 0.36% 17.02x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male