Dstillery Audiences

HOME BUYERS

Audience Size: 2.6 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 69.82% 50.44x
Hardware Shoppers 45.79% 33.04x
Home Decor Shoppers 44.02% 30.07x
Vacation Rental Accommodation Researchers 46.45% 28.79x
Online Home Decor Shoppers 38.04% 27.35x
Auto Insurance Shoppers 44.24% 27.05x
Sporting Goods Shoppers 39.19% 27.03x
Roommate Seekers 44.12% 26.37x
Flower & Gift Basket Shoppers 40.61% 26.18x
Apartment Furniture Shoppers 38.76% 25.89x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.37x
Talbots 0.05% 1.33x
Supreme 0.00% 1.29x
Lorna Jane 0.00% 1.26x
Tommy Bahama 0.02% 1.23x
Kate Spade 0.02% 1.20x
REI 0.02% 1.18x
Brooks Brothers 0.03% 1.15x
LOFT 0.03% 1.15x
Chicos 0.04% 1.15x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.

Website Composition Index
newhomesource.com 3.24% 77.62x
corcoran.com 1.46% 66.31x
elliman.com 4.33% 62.08x
raveis.com 1.34% 56.74x
forsalebyowner.com 22.35% 55.35x
realtytrac.com 10.16% 53.00x
redfin.com 2.54% 50.81x
ziprealty.com 3.02% 49.44x
berkshirehathawayhs.com 2.67% 48.10x
condo.com 3.78% 47.89x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 6.34% 16.93x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.18% 16.49x
Mortgages & Insurance 12.07% 16.08x
Franchising 0.56% 15.55x
Apartment & Community Real Estate Researchers 0.60% 14.87x
Real Estate Cluster 2.39% 14.73x
Hometown Livability 8.66% 14.33x
New York City Real Estate Research Cluster 9.73% 14.11x
Washington D.C. Hotels 0.04% 13.87x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.02% 13.78x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female