Dstillery Audiences

HOME BUYERS

Audience Size: 2.6 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 67.39% 65.48x
Hardware Shoppers 46.43% 46.55x
Home Decor Shoppers 44.60% 42.06x
Vacation Rental Accommodation Researchers 40.71% 39.83x
Home Custom Bedroom Decorators 36.18% 39.21x
Auto Insurance Shoppers 42.74% 38.37x
Custom Home Lighting Shoppers 37.24% 38.16x
Flower & Gift Basket Shoppers 41.24% 37.77x
Retirement Financial Account Researchers 35.95% 37.77x
Sporting Goods Shoppers 40.98% 37.56x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.45x
Mens Wearhouse 0.40% 1.24x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.

Website Composition Index
newhomesource.com 2.17% 79.48x
redfin.com 1.83% 57.51x
elliman.com 4.08% 54.92x
forsalebyowner.com 17.23% 54.25x
berkshirehathawayhs.com 1.95% 53.41x
mugshots.com 1.66% 50.87x
credio.com 2.39% 49.88x
bestparking.com 1.22% 49.29x
ebags.com 1.23% 48.02x
ediblearrangements.com 1.40% 47.30x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 5.42% 18.79x
Mortgages & Insurance 10.66% 17.69x
Beach Vacations 16.37% 16.32x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.29% 16.30x
Real Estate Cluster 2.21% 15.61x
Home Decoration - Crafts & Kids 2.32% 15.51x
Hometown Livability 8.98% 15.34x
Home Improvement Contractor 1.73% 14.61x
Tiny & Modular Home Researchers 4.89% 14.42x
Home Remodeling 3.20% 14.17x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male