Dstillery Audiences

HOME BUYERS

Audience Size: 2.9 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 69.02% 45.06x
Hardware Shoppers 47.58% 31.44x
Home Decor Shoppers 46.67% 28.21x
Home Custom Bedroom Decorators 41.44% 26.87x
Custom Home Lighting Shoppers 41.44% 26.87x
Vacation Rental Accommodation Researchers 48.44% 26.21x
Auto Insurance Shoppers 44.88% 25.74x
Retirement Financial Account Researchers 40.06% 25.73x
Sporting Goods Shoppers 42.44% 25.68x
Flower & Gift Basket Shoppers 42.98% 25.39x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.73x
Armani 0.03% 1.69x
Uniqlo 0.02% 1.66x
LL Bean 0.01% 1.59x
Ralph Lauren 0.01% 1.58x
Patagonia 0.02% 1.53x
Express Outlets 0.00% 1.50x
Tommy Bahama 0.03% 1.49x
Ann Taylor 0.03% 1.47x
Club Monaco 0.01% 1.46x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.

Website Composition Index
newhomesource.com 2.44% 85.10x
corcoran.com 1.09% 71.26x
elliman.com 3.88% 62.77x
forsalebyowner.com 18.18% 60.58x
redfin.com 2.02% 60.12x
berkshirehathawayhs.com 2.13% 55.61x
mugshots.com 1.82% 53.25x
credio.com 2.62% 52.31x
ebags.com 1.39% 51.58x
bestparking.com 1.40% 51.55x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 17.05x
Pre-Built Home Researchers 5.74% 16.73x
Mortgages & Insurance 11.00% 15.68x
Washington D.C. Hotels 0.03% 15.63x
Franchising 0.52% 15.54x
Apartment & Community Real Estate Researchers 0.54% 14.39x
Real Estate Cluster 2.23% 14.04x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.04% 14.04x
Hometown Livability 8.45% 13.94x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.01% 13.89x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female