Explore the Home Buyers Audience
Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.
INTERESTS
The Home Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 71.39% | 50.60x |
| Hardware Shoppers | 47.04% | 31.49x |
| Home Decor Shoppers | 44.59% | 29.07x |
| Vacation Rental Accommodation Researchers | 47.46% | 27.92x |
| Online Home Decor Shoppers | 37.70% | 26.98x |
| Auto Insurance Shoppers | 43.88% | 26.37x |
| Retired Wealthy Assisted Living Researchers | 43.33% | 26.27x |
| Roommate Seekers | 45.29% | 26.07x |
| Sporting Goods Shoppers | 39.57% | 25.81x |
| Apartment Furniture Shoppers | 38.80% | 25.43x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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APPAREL RETAILERS
The Home Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Buyers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.66x |
| Saint Laurent Paris | 0.01% | 1.51x |
| Columbia | 0.01% | 1.46x |
| Hugo Boss | 0.01% | 1.36x |
| Levi Strauss | 0.01% | 1.36x |
| Club Monaco | 0.01% | 1.31x |
| REI | 0.01% | 1.26x |
| Belk | 0.01% | 1.24x |
| Free People | 0.01% | 1.24x |
| Ralph Lauren | 0.01% | 1.23x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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WEBSITES
The Home Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Buyers audience is homesnap.com.
| Website | Composition | Index |
| homesnap.com | 0.42% | 93.86x |
| coachrealtors.com | 0.21% | 86.51x |
| newhomesource.com | 3.72% | 81.41x |
| point2homes.com | 0.67% | 69.88x |
| corcoran.com | 1.69% | 68.86x |
| corelogic.com | 0.15% | 66.69x |
| elliman.com | 4.49% | 65.35x |
| tinyhouselistings.com | 0.18% | 64.17x |
| hfflp.com | 0.32% | 64.07x |
| forsalebyownerbuyersguide.com | 0.36% | 63.75x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 6.61% | 16.90x |
| Mortgages & Insurance | 12.44% | 16.35x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.15% | 14.98x |
| Franchising | 0.54% | 14.75x |
| New York City Real Estate Research Cluster | 9.85% | 14.47x |
| Real Estate Cluster | 2.35% | 14.26x |
| Apartment & Community Real Estate Researchers | 0.60% | 14.17x |
| Hometown Livability | 8.66% | 13.81x |
| Home Office Products | 0.65% | 13.43x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.91% | 13.34x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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DEMOGRAPHICS
The Home Buyers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000
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