Explore the Home Buyers Audience
Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.
INTERESTS
The Home Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 64.04% | 165.91x |
| Home Custom Bedroom Decorators | 34.98% | 123.38x |
| Custom Home Lighting Shoppers | 34.98% | 123.38x |
| Hardware Shoppers | 41.38% | 121.07x |
| Texas Activity Researchers | 37.44% | 118.61x |
| Vacation Rental Accommodation Researchers | 39.41% | 116.68x |
| Sporting Goods Shoppers | 42.36% | 115.78x |
| Career Focused Individuals | 41.87% | 114.44x |
| Job Seekers | 45.32% | 112.71x |
| First Aid Researchers | 48.28% | 112.21x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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APPAREL RETAILERS
The Home Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Buyers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.48x |
| Old Navy | 0.01% | 1.19x |
| Carhartt | 0.09% | 0.56x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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WEBSITES
The Home Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Buyers audience is elliman.com.
| Website | Composition | Index |
| elliman.com | 1.11% | 46.11x |
| forsalebyowner.com | 2.72% | 39.88x |
| landwatch.com | 3.10% | 36.64x |
| homepath.com | 1.68% | 36.52x |
| remax.com | 9.57% | 35.22x |
| weichert.com | 4.30% | 35.07x |
| homeaway.com | 2.55% | 32.21x |
| carbonmediagroup.com | 2.21% | 31.34x |
| kw.com | 2.81% | 31.03x |
| delwebb.com | 1.54% | 29.46x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Buyers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 23.65% | 34.13x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 11.33% | 33.71x |
| People Search | 21.67% | 30.16x |
| Travel Adventure | 8.37% | 26.99x |
| Hometown Livability | 8.87% | 26.80x |
| Finance & Accounting Cluster | 14.78% | 26.71x |
| Appliances & Reviews | 22.66% | 25.04x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 11.82% | 24.07x |
| Celebrity Gossip & Viral News | 34.48% | 23.24x |
| Medical Diagnostics | 9.36% | 22.91x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
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DEMOGRAPHICS
The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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