Dstillery Audiences

HOME BUYERS

Audience Size: 2.6 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 71.39% 50.60x
Hardware Shoppers 47.04% 31.49x
Home Decor Shoppers 44.59% 29.07x
Vacation Rental Accommodation Researchers 47.46% 27.92x
Online Home Decor Shoppers 37.70% 26.98x
Auto Insurance Shoppers 43.88% 26.37x
Retired Wealthy Assisted Living Researchers 43.33% 26.27x
Roommate Seekers 45.29% 26.07x
Sporting Goods Shoppers 39.57% 25.81x
Apartment Furniture Shoppers 38.80% 25.43x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.66x
Saint Laurent Paris 0.01% 1.51x
Columbia 0.01% 1.46x
Hugo Boss 0.01% 1.36x
Levi Strauss 0.01% 1.36x
Club Monaco 0.01% 1.31x
REI 0.01% 1.26x
Belk 0.01% 1.24x
Free People 0.01% 1.24x
Ralph Lauren 0.01% 1.23x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is homesnap.com.

Website Composition Index
homesnap.com 0.42% 93.86x
coachrealtors.com 0.21% 86.51x
newhomesource.com 3.72% 81.41x
point2homes.com 0.67% 69.88x
corcoran.com 1.69% 68.86x
corelogic.com 0.15% 66.69x
elliman.com 4.49% 65.35x
tinyhouselistings.com 0.18% 64.17x
hfflp.com 0.32% 64.07x
forsalebyownerbuyersguide.com 0.36% 63.75x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 6.61% 16.90x
Mortgages & Insurance 12.44% 16.35x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 14.98x
Franchising 0.54% 14.75x
New York City Real Estate Research Cluster 9.85% 14.47x
Real Estate Cluster 2.35% 14.26x
Apartment & Community Real Estate Researchers 0.60% 14.17x
Hometown Livability 8.66% 13.81x
Home Office Products 0.65% 13.43x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.91% 13.34x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000