Explore the Home Buyers Audience
Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Buyers audience.
INTERESTS
The Home Buyers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 69.82% | 50.44x |
| Hardware Shoppers | 45.79% | 33.04x |
| Home Decor Shoppers | 44.02% | 30.07x |
| Vacation Rental Accommodation Researchers | 46.45% | 28.79x |
| Online Home Decor Shoppers | 38.04% | 27.35x |
| Auto Insurance Shoppers | 44.24% | 27.05x |
| Sporting Goods Shoppers | 39.19% | 27.03x |
| Roommate Seekers | 44.12% | 26.37x |
| Flower & Gift Basket Shoppers | 40.61% | 26.18x |
| Apartment Furniture Shoppers | 38.76% | 25.89x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Curious about what else the Home Buyers audience is interested in?
Sign Up
APPAREL RETAILERS
The Home Buyers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Buyers audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.01% | 1.37x |
| Talbots | 0.05% | 1.33x |
| Supreme | 0.00% | 1.29x |
| Lorna Jane | 0.00% | 1.26x |
| Tommy Bahama | 0.02% | 1.23x |
| Kate Spade | 0.02% | 1.20x |
| REI | 0.02% | 1.18x |
| Brooks Brothers | 0.03% | 1.15x |
| LOFT | 0.03% | 1.15x |
| Chicos | 0.04% | 1.15x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Want to find more of the Home Buyers audience in the real world?
Sign Up
WEBSITES
The Home Buyers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Buyers audience is newhomesource.com.
| Website | Composition | Index |
| newhomesource.com | 3.24% | 77.62x |
| corcoran.com | 1.46% | 66.31x |
| elliman.com | 4.33% | 62.08x |
| raveis.com | 1.34% | 56.74x |
| forsalebyowner.com | 22.35% | 55.35x |
| realtytrac.com | 10.16% | 53.00x |
| redfin.com | 2.54% | 50.81x |
| ziprealty.com | 3.02% | 49.44x |
| berkshirehathawayhs.com | 2.67% | 48.10x |
| condo.com | 3.78% | 47.89x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Want to see more of the websites the Home Buyers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 6.34% | 16.93x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.18% | 16.49x |
| Mortgages & Insurance | 12.07% | 16.08x |
| Franchising | 0.56% | 15.55x |
| Apartment & Community Real Estate Researchers | 0.60% | 14.87x |
| Real Estate Cluster | 2.39% | 14.73x |
| Hometown Livability | 8.66% | 14.33x |
| New York City Real Estate Research Cluster | 9.73% | 14.11x |
| Washington D.C. Hotels | 0.04% | 13.87x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.02% | 13.78x |
Composition Percentage:
The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Want to see more of the Content Affinities the Home Buyers audience visits?
Sign Up
DEMOGRAPHICS
The Home Buyers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Home Buyers audience?
Sign Up