Dstillery Audiences

HOME BUYERS

Audience Size: 3.1 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 56.12% 52.42x
Hardware Shoppers 39.74% 39.23x
Retired Wealthy Assisted Living Researchers 55.81% 37.79x
Retirement Financial Account Researchers 55.99% 37.39x
Retired Health Insurance Researchers 45.22% 36.79x
Work Comes First Travelers 37.22% 36.55x
Career Focused Individuals 36.57% 36.50x
Family Adventures Travelers 39.73% 36.25x
Online Home Decor Shoppers 34.60% 35.63x
Online Health Researchers 33.01% 35.32x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.44x
Chicos 0.02% 1.20x
Jos A. Bank Clothiers 0.01% 1.18x
Old Navy 0.03% 1.14x
Victoria's Secret 0.03% 1.03x
LOFT 0.01% 1.03x
Express 0.02% 1.00x
American Eagle Outfitters 0.01% 0.99x
Banana Republic 0.01% 0.95x
Journeys 0.02% 0.94x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is rehold.com.

Website Composition Index
rehold.com 1.06% 42.38x
radaris.com 1.85% 42.04x
bizbuysell.com 1.08% 39.34x
buzzfile.com 2.98% 36.92x
fitsmallbusiness.com 1.43% 36.35x
homesnacks.net 3.27% 36.23x
taxfoundation.org 1.02% 35.65x
guidestar.org 1.18% 35.04x
instantcheckmate.com 1.15% 34.88x
legalzoom.com 1.12% 34.81x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.26% 30.78x
Home Decoration - Crafts & Kids 0.07% 30.07x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.35% 28.94x
Institutional Investing 0.16% 25.76x
Auctions & Repossessions 0.11% 24.47x
Yard Structures 0.17% 23.80x
Electronic Cabling 0.05% 23.49x
Furniture Shopping 3.48% 22.30x
People Search 6.15% 21.15x
Mortgages & Insurance 1.40% 21.05x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male