Dstillery Audiences

HOME BUYERS

Audience Size: 1.1 Million Devices

Explore the Home Buyers Audience

Below you'll find more information about the Home Buyers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Buyers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Buyers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Buyers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 57.46% 59.49x
Hardware Shoppers 40.08% 43.29x
Retirement Financial Account Researchers 57.93% 42.76x
Retired Wealthy Assisted Living Researchers 58.12% 42.75x
Retired Health Insurance Researchers 45.14% 41.73x
Work Comes First Travelers 40.47% 40.20x
Online Health Researchers 33.31% 39.66x
Career Focused Individuals 37.63% 39.53x
Family Adventures Travelers 42.94% 39.28x
Auto Insurance Shoppers 37.06% 38.95x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Interest attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Buyers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Buyers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.50x
Victoria's Secret 0.02% 1.13x
The Childrens Place 0.01% 1.08x
Buckle 0.01% 1.08x
Carhartt 0.10% 1.05x
Express 0.01% 1.02x
Journeys 0.01% 0.92x
Maurices 0.01% 0.88x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Location attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Buyers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Buyers audience is forsalebyowner.com.

Website Composition Index
forsalebyowner.com 1.09% 68.27x
weichert.com 2.09% 62.03x
remax.com 2.59% 60.99x
landwatch.com 1.43% 58.52x
kw.com 1.35% 56.28x
pulte.com 1.48% 51.66x
mlsli.com 1.15% 50.59x
vrbo.com 1.75% 47.55x
howardhanna.com 2.77% 46.59x
activerain.com 1.27% 46.30x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Web attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Buyers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.80% 29.25x
Franchising 0.05% 24.76x
Texas Sporting & Outdoors Cluster 0.06% 24.69x
Yard Structures 0.62% 24.56x
Home Decoration - Crafts & Kids 0.26% 24.21x
Mortgages & Insurance 2.46% 24.00x
Moving & Storage 1.04% 23.48x
Computer Printers 0.06% 22.32x
General Interest 0.05% 22.11x
Beach Vacations 0.80% 21.48x
Composition Percentage: The overlap percentage between the Home Buyers audience and the Content Affinity attribute.
Index: A comparison of the Home Buyers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Buyers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male