Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 3.5 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 49.42% 40.11x
Home Kitchen Chefs 48.09% 38.03x
Luxury Athletic Footwear Shoppers 47.12% 37.79x
Luxury Fitness Shoppers 47.12% 37.79x
Cooking Show Fans 49.45% 37.72x
Country Home Decorators 52.22% 37.62x
Custom Home Lighting Shoppers 45.74% 36.81x
Home Custom Bedroom Decorators 45.74% 36.81x
Blender Shoppers 55.49% 36.50x
Kitchen Stove Shoppers 49.93% 36.46x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.42x
Carhartt 0.16% 1.31x
Mens Wearhouse 0.02% 0.99x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is hippressurecooking.com.

Website Composition Index
hippressurecooking.com 1.16% 40.63x
food52.com 1.99% 39.87x
cooksillustrated.com 1.04% 37.05x
containerstore.com 5.30% 34.10x
craftsy.com 2.10% 33.82x
joyofkosher.com 1.31% 33.70x
joann.com 4.09% 32.85x
thetreecenter.com 1.05% 31.97x
betterrecipes.com 1.55% 31.38x
recipe4living.com 2.76% 30.74x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 2.45% 24.41x
Food Cluster 2.17% 24.20x
Grilling 2.21% 22.12x
Home Decoration - Crafts & Kids 1.36% 21.65x
Holiday Gifts 0.62% 21.49x
Mail Order Food 2.02% 20.53x
Environmentally Friendly Cars 0.05% 20.28x
Consumer Packaged Goods 14.80% 19.93x
Cakes & Sweets 3.91% 19.02x
Bird Watching 0.79% 18.53x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female