Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 1.7 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 41.77% 66.14x
Shelf-Stable Food Content Readers 27.43% 63.78x
Luxury Fitness Shoppers 40.21% 62.91x
Luxury Athletic Footwear Shoppers 40.20% 62.90x
Cooking Show Fans 46.10% 59.71x
Home Kitchen Chefs 44.52% 57.30x
Pantry Recipes Researchers 23.25% 55.47x
Bargain Shopping Researchers 33.33% 54.92x
Home Design and Living Publication Readers 28.56% 52.40x
Home Custom Bedroom Decorators 21.72% 52.40x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.55x
Chicos 0.02% 1.42x
Talbots 0.01% 1.40x
Jos A. Bank Clothiers 0.01% 1.18x
Banana Republic 0.02% 1.18x
Gap 0.02% 1.16x
Old Navy 0.03% 1.08x
LOFT 0.02% 1.04x
Express 0.02% 1.03x
Gymboree 0.01% 1.01x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is foodnetwork.ca.

Website Composition Index
foodnetwork.ca 3.39% 44.90x
myfoodandfamily.com 7.48% 34.43x
therealfoodrds.com 1.96% 32.43x
prouditaliancook.com 1.10% 30.76x
thefreshloaf.com 1.76% 30.51x
ofbatteranddough.com 1.01% 30.41x
italianfoodforever.com 1.52% 30.27x
emerils.com 2.67% 29.88x
foodinjars.com 1.54% 29.86x
joyofbaking.com 2.20% 29.02x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.09% 20.59x
Mail Order Food 0.53% 19.99x
Grilling 0.56% 19.58x
Arts & Crafts 0.09% 18.30x
Cakes & Sweets 0.71% 17.57x
Appliances & Reviews 5.27% 17.34x
Assorted Topics (Family, Household Wellness, The Beach) 14.98% 16.32x
Vegetarian Diet 7.35% 15.93x
Lawns & Pest Control 0.27% 15.90x
Furniture Shopping 0.18% 15.75x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female