Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 3.4 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Blender Shoppers.

Interest Composition Index
Blender Shoppers 62.82% 49.39x
Home Custom Bedroom Decorators 50.89% 47.78x
Custom Home Lighting Shoppers 50.87% 47.71x
Country Home Decorators 58.00% 47.62x
Bargain Shopping Researchers 51.94% 46.96x
Home Exterior Design Enthusiasts 53.23% 46.77x
Gourmet Food & Wine Researchers 56.51% 45.88x
Budget Grocery Shoppers 52.27% 45.86x
Orlando Activities Researchers 48.87% 45.33x
Home Kitchen Chefs 54.44% 44.49x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Chicos.

Location Composition Index
Chicos 0.07% 1.46x
Carhartt 0.07% 1.33x
Talbots 0.04% 1.29x
Jos A. Bank Clothiers 0.08% 1.25x
White House Black Market 0.10% 1.23x
Eddie Bauer 0.02% 1.22x
Tommy Bahama 0.03% 1.19x
Madewell 0.01% 1.18x
Dressbarn 0.04% 1.18x
Mens Wearhouse 0.12% 1.18x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 2.91% 50.41x
kitchenaid.com 3.56% 49.01x
truevalue.com 2.66% 46.11x
allaboutbirds.org 2.25% 45.89x
cooksillustrated.com 2.03% 45.32x
bissell.com 1.56% 45.27x
mastercook.com 1.14% 45.05x
parkseed.com 1.06% 44.88x
surlatable.com 6.11% 44.53x
recipetips.com 1.82% 43.73x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.50% 26.93x
As Seen On TV Products 0.10% 26.25x
Mail Order Food 2.37% 25.40x
Holiday Gifts 0.96% 23.79x
Food Cluster 3.89% 23.53x
Chef & Restaurant Resources 3.63% 23.34x
Discount Shopping 3.60% 23.23x
Consumer Packaged Goods 19.52% 23.14x
ISPs & Local Services 0.05% 22.63x
Home Décor, Furniture, & Decorating 0.02% 22.60x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female