Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 3.2 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 50.36% 36.13x
Luxury Fitness Shoppers 46.70% 34.49x
Luxury Athletic Footwear Shoppers 46.70% 34.49x
Home Kitchen Chefs 50.37% 33.84x
Cooking Show Fans 50.31% 33.81x
Home Custom Bedroom Decorators 40.11% 33.22x
Custom Home Lighting Shoppers 40.11% 33.22x
Blender Shoppers 50.38% 32.97x
Kitchen Stove Shoppers 44.65% 32.91x
Supermarket Shoppers 48.19% 32.83x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.82x
White House Black Market 0.01% 1.54x
Chicos 0.01% 1.48x
Mens Wearhouse 0.02% 1.31x
Carhartt 0.18% 1.15x
Victoria's Secret 0.01% 1.15x
Maurices 0.02% 1.09x
Old Navy 0.01% 1.07x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is americastestkitchen.com.

Website Composition Index
americastestkitchen.com 1.04% 36.62x
containerstore.com 3.51% 35.10x
craftsy.com 1.09% 33.41x
betterrecipes.com 1.14% 33.33x
lodgemfg.com 1.30% 33.29x
ifoodblogger.com 1.30% 31.25x
recipe4living.com 2.03% 31.16x
kraftrecipes.com 7.70% 30.70x
geappliances.com 3.54% 30.62x
hellmanns.com 1.14% 30.57x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 1.67% 22.56x
Food Cluster 1.26% 20.72x
Home Decoration - Crafts & Kids 0.97% 20.55x
Holiday Gifts 0.42% 19.36x
Mail Order Food 1.81% 18.79x
Home Improvement Contractor 0.09% 18.66x
Grilling 1.64% 18.48x
Cakes & Sweets 3.19% 17.96x
Bird Watching 0.65% 16.58x
Fashion & Cosmetics 0.04% 16.51x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female