Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 2.4 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 53.32% 42.99x
Luxury Athletic Footwear Shoppers 51.91% 41.42x
Luxury Fitness Shoppers 51.91% 41.42x
Cooking Show Fans 53.47% 41.33x
Home Kitchen Chefs 53.52% 41.12x
Shelf-Stable Food Content Readers 34.75% 40.19x
Bargain Shopping Researchers 44.57% 38.20x
Home Custom Bedroom Decorators 39.48% 38.13x
Custom Home Lighting Shoppers 39.48% 38.13x
Nutrition Conscious Eaters 46.42% 37.69x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.50x
Chicos 0.01% 1.41x
Dressbarn 0.01% 1.22x
Old Navy 0.02% 1.20x
Banana Republic 0.01% 1.17x
Buckle 0.01% 1.16x
Maurices 0.02% 1.14x
Carhartt 0.15% 1.11x
White House Black Market 0.01% 1.07x
The Childrens Place 0.01% 1.02x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is containerstore.com.

Website Composition Index
containerstore.com 1.07% 42.18x
kraftrecipes.com 1.96% 41.74x
geniuskitchen.com 14.05% 41.42x
williams-sonoma.com 2.14% 38.62x
instantpot.com 2.51% 38.57x
provenwinners.com 1.36% 37.79x
geappliances.com 1.02% 37.43x
wilton.com 2.21% 37.41x
monrovia.com 2.32% 36.85x
crock-pot.com 1.05% 36.84x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 0.67% 22.67x
Food Cluster 0.41% 19.90x
Mail Order Food 1.13% 19.08x
Home Decoration - Crafts & Kids 0.32% 18.32x
Grilling 1.14% 18.31x
Holistic Medicine 0.15% 18.19x
Custom Gifts 0.77% 17.18x
Promo Codes 2.25% 16.73x
Bathrooms & Plumbing 0.47% 16.20x
Homeschooling 0.13% 16.11x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female