Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 707.6 Thousand Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 707.6 thousand unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 36.72% 95.11x
Luxury Athletic Footwear Shoppers 27.49% 89.66x
Luxury Fitness Shoppers 27.49% 89.66x
Cooking Show Fans 32.74% 85.99x
Italian Food Enthusiasts 36.68% 84.04x
Bargain Shopping Researchers 20.46% 80.85x
Mexican Food Enthusiasts 42.15% 71.18x
Home Custom Bedroom Decorators 7.00% 68.71x
Custom Home Lighting Shoppers 7.00% 68.71x
Budget Grocery Shoppers 41.49% 68.39x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.82x
Urban Outfitters 0.02% 1.72x
Michael Kors 0.01% 1.70x
Express 0.02% 1.53x
Zumiez 0.03% 1.46x
Gap 0.01% 1.46x
American Eagle Outfitters 0.02% 1.42x
Aeropostale 0.02% 1.40x
Maurices 0.04% 1.39x
Buckle 0.02% 1.30x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is myfoodandfamily.com.

Website Composition Index
myfoodandfamily.com 1.35% 55.72x
emerils.com 1.17% 52.58x
rachaelraymag.com 2.49% 45.66x
tablespoon.com 2.87% 41.91x
bettycrocker.com 19.62% 38.11x
joyofbaking.com 1.31% 37.58x
pillsbury.com 11.56% 36.04x
wayfair.com 4.75% 35.74x
whatscookingamerica.net 1.06% 32.84x
chowhound.com 3.23% 32.84x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 9.26% 17.47x
Cooking Recipe & Ingredient Researchers 35.67% 17.27x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.89% 17.18x
Cakes & Sweets 0.25% 16.01x
Mail Order Food 0.19% 15.89x
Appliances & Reviews 2.70% 15.70x
Charity Walks 1.07% 15.25x
Consumer Packaged Goods 20.11% 15.00x
Stay at Home Mom 13.68% 14.40x
Sewing, Embroidery & Quilting 0.81% 13.65x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female