Explore the Home Coffee Makers Audience
Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Home Coffee Makers audience.
INTERESTS
The Home Coffee Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 55.41% | 33.06x |
| Country Home Decorators | 58.26% | 32.74x |
| Cooking Show Fans | 49.76% | 32.70x |
| Blender Shoppers | 61.09% | 32.31x |
| Bargain Shopping Researchers | 53.88% | 31.84x |
| Luxury Fitness Shoppers | 53.22% | 31.76x |
| Luxury Athletic Footwear Shoppers | 53.21% | 31.75x |
| Home Kitchen Chefs | 51.52% | 31.63x |
| Home Exterior Design Enthusiasts | 53.41% | 31.47x |
| Custom Home Lighting Shoppers | 57.02% | 31.40x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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APPAREL RETAILERS
The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.61x |
| Free People | 0.02% | 1.23x |
| Talbots | 0.03% | 1.22x |
| Bonobos | 0.01% | 1.22x |
| Lululemon | 0.04% | 1.20x |
| Carhartt | 0.30% | 1.17x |
| Chicos | 0.04% | 1.14x |
| Mens Wearhouse | 0.06% | 1.10x |
| Ralph Lauren | 0.01% | 1.08x |
| Dressbarn | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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WEBSITES
The Home Coffee Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Coffee Makers audience is bonnieplants.com.
| Website | Composition | Index |
| bonnieplants.com | 1.79% | 44.78x |
| truevalue.com | 1.63% | 41.35x |
| kitchenaid.com | 2.29% | 41.01x |
| allaboutbirds.org | 1.38% | 40.70x |
| recipetips.com | 1.24% | 40.40x |
| food52.com | 2.25% | 39.41x |
| hippressurecooking.com | 1.34% | 38.89x |
| extension.umn.edu | 1.48% | 38.80x |
| traegergrills.com | 1.70% | 38.74x |
| clarksusa.com | 1.19% | 37.72x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.72% | 21.09x |
| ISPs & Local Services | 0.03% | 20.16x |
| As Seen On TV Products | 0.05% | 19.14x |
| Food Cluster | 2.58% | 18.78x |
| Consumer Packaged Goods | 15.27% | 18.32x |
| Discount Shopping | 2.02% | 18.26x |
| Chef & Restaurant Resources | 2.67% | 18.24x |
| Grilling | 2.49% | 17.78x |
| Bird Watching | 1.08% | 17.01x |
| Home Decoration - Crafts & Kids | 1.52% | 16.90x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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DEMOGRAPHICS
The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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