Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 4.4 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 55.41% 33.06x
Country Home Decorators 58.26% 32.74x
Cooking Show Fans 49.76% 32.70x
Blender Shoppers 61.09% 32.31x
Bargain Shopping Researchers 53.88% 31.84x
Luxury Fitness Shoppers 53.22% 31.76x
Luxury Athletic Footwear Shoppers 53.21% 31.75x
Home Kitchen Chefs 51.52% 31.63x
Home Exterior Design Enthusiasts 53.41% 31.47x
Custom Home Lighting Shoppers 57.02% 31.40x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is REI.

Location Composition Index
REI 0.02% 1.61x
Free People 0.02% 1.23x
Talbots 0.03% 1.22x
Bonobos 0.01% 1.22x
Lululemon 0.04% 1.20x
Carhartt 0.30% 1.17x
Chicos 0.04% 1.14x
Mens Wearhouse 0.06% 1.10x
Ralph Lauren 0.01% 1.08x
Dressbarn 0.03% 1.07x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 1.79% 44.78x
truevalue.com 1.63% 41.35x
kitchenaid.com 2.29% 41.01x
allaboutbirds.org 1.38% 40.70x
recipetips.com 1.24% 40.40x
food52.com 2.25% 39.41x
hippressurecooking.com 1.34% 38.89x
extension.umn.edu 1.48% 38.80x
traegergrills.com 1.70% 38.74x
clarksusa.com 1.19% 37.72x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.72% 21.09x
ISPs & Local Services 0.03% 20.16x
As Seen On TV Products 0.05% 19.14x
Food Cluster 2.58% 18.78x
Consumer Packaged Goods 15.27% 18.32x
Discount Shopping 2.02% 18.26x
Chef & Restaurant Resources 2.67% 18.24x
Grilling 2.49% 17.78x
Bird Watching 1.08% 17.01x
Home Decoration - Crafts & Kids 1.52% 16.90x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female