Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 2.6 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Blender Shoppers.

Interest Composition Index
Blender Shoppers 63.61% 51.96x
Home Custom Bedroom Decorators 51.41% 49.43x
Custom Home Lighting Shoppers 51.40% 49.40x
Bargain Shopping Researchers 49.50% 48.09x
Home Exterior Design Enthusiasts 51.44% 48.04x
Country Home Decorators 55.05% 47.99x
Budget Grocery Shoppers 49.39% 47.14x
Orlando Activities Researchers 49.50% 47.08x
Nashville Activity Researchers 50.10% 45.83x
Luxury Fitness Shoppers 49.93% 44.44x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is LL Bean.

Location Composition Index
LL Bean 0.02% 1.59x
Jos A. Bank Clothiers 0.47% 1.53x
Bonobos 0.11% 1.44x
REI 0.03% 1.40x
Mens Wearhouse 0.67% 1.32x
White House Black Market 0.40% 1.30x
Uniqlo 0.03% 1.29x
Saint Laurent Paris 0.01% 1.25x
Johnston and Murphy 0.44% 1.21x
Supreme 0.01% 1.12x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is cookscountry.com.

Website Composition Index
cookscountry.com 1.03% 79.89x
worldmarket.com 4.95% 62.01x
kitchenaid.com 7.59% 60.46x
barenecessities.com 1.86% 57.92x
cooksillustrated.com 4.10% 56.93x
bonnieplants.com 5.84% 56.82x
sharperimage.com 1.03% 56.02x
whole30.com 1.72% 55.95x
armstrong.com 1.64% 55.82x
ebags.com 1.36% 54.36x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.18% 26.04x
Home Improvement Contractor 2.60% 25.39x
Holiday Gifts 1.59% 24.72x
Mail Order Food 3.97% 24.65x
Chef & Restaurant Resources 5.79% 24.07x
Food Cluster 6.42% 22.47x
Shopping Catalogs 4.45% 21.28x
Bird Watching 2.29% 21.19x
Consumer Packaged Goods 26.65% 20.70x
Home Decoration - Crafts & Kids 3.11% 20.67x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female