Dstillery Audiences

HOME COFFEE MAKERS

Audience Size: 2.1 Million Devices

Explore the Home Coffee Makers Audience

Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Coffee Makers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Coffee Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 49.23% 47.15x
Shelf-Stable Food Content Readers 31.71% 46.18x
Luxury Fitness Shoppers 48.86% 46.11x
Luxury Athletic Footwear Shoppers 48.85% 46.10x
Cooking Show Fans 50.63% 45.62x
Home Kitchen Chefs 51.17% 43.72x
Pantry Recipes Researchers 28.65% 42.29x
Home Custom Bedroom Decorators 36.15% 41.34x
Custom Home Lighting Shoppers 36.15% 41.34x
Bargain Shopping Researchers 41.66% 41.07x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.99x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Coffee Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Coffee Makers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 7.90% 50.36x
williams-sonoma.com 1.31% 48.21x
instantpot.com 1.47% 45.46x
finecooking.com 5.30% 45.10x
wilton.com 1.39% 44.85x
monrovia.com 1.56% 42.92x
meredith.com 1.75% 40.66x
traderjoes.com 3.52% 36.64x
wegmans.com 1.99% 36.16x
wineandglue.com 2.04% 35.95x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 0.36% 27.29x
Home Decoration - Crafts & Kids 0.20% 24.03x
Custom Gifts 0.44% 22.46x
Homeschooling 0.09% 21.25x
Mail Order Food 1.01% 20.63x
Grilling 0.95% 20.51x
Food Cluster 0.21% 20.44x
Networking Marketing 0.22% 19.61x
Tattoos & Costumes 0.06% 19.34x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.09% 19.17x
Composition Percentage: The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female