Explore the Home Coffee Makers Audience
Below you'll find more information about the Home Coffee Makers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Coffee Makers audience.
INTERESTS
The Home Coffee Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Coffee Makers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 41.77% | 66.14x |
| Shelf-Stable Food Content Readers | 27.43% | 63.78x |
| Luxury Fitness Shoppers | 40.21% | 62.91x |
| Luxury Athletic Footwear Shoppers | 40.20% | 62.90x |
| Cooking Show Fans | 46.10% | 59.71x |
| Home Kitchen Chefs | 44.52% | 57.30x |
| Pantry Recipes Researchers | 23.25% | 55.47x |
| Bargain Shopping Researchers | 33.33% | 54.92x |
| Home Design and Living Publication Readers | 28.56% | 52.40x |
| Home Custom Bedroom Decorators | 21.72% | 52.40x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Interest attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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APPAREL RETAILERS
The Home Coffee Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Coffee Makers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.55x |
| Chicos | 0.02% | 1.42x |
| Talbots | 0.01% | 1.40x |
| Jos A. Bank Clothiers | 0.01% | 1.18x |
| Banana Republic | 0.02% | 1.18x |
| Gap | 0.02% | 1.16x |
| Old Navy | 0.03% | 1.08x |
| LOFT | 0.02% | 1.04x |
| Express | 0.02% | 1.03x |
| Gymboree | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Location attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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WEBSITES
The Home Coffee Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Coffee Makers audience is foodnetwork.ca.
| Website | Composition | Index |
| foodnetwork.ca | 3.39% | 44.90x |
| myfoodandfamily.com | 7.48% | 34.43x |
| therealfoodrds.com | 1.96% | 32.43x |
| prouditaliancook.com | 1.10% | 30.76x |
| thefreshloaf.com | 1.76% | 30.51x |
| ofbatteranddough.com | 1.01% | 30.41x |
| italianfoodforever.com | 1.52% | 30.27x |
| emerils.com | 2.67% | 29.88x |
| foodinjars.com | 1.54% | 29.86x |
| joyofbaking.com | 2.20% | 29.02x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Web attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Coffee Makers audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.09% | 20.59x |
| Mail Order Food | 0.53% | 19.99x |
| Grilling | 0.56% | 19.58x |
| Arts & Crafts | 0.09% | 18.30x |
| Cakes & Sweets | 0.71% | 17.57x |
| Appliances & Reviews | 5.27% | 17.34x |
| Assorted Topics (Family, Household Wellness, The Beach) | 14.98% | 16.32x |
| Vegetarian Diet | 7.35% | 15.93x |
| Lawns & Pest Control | 0.27% | 15.90x |
| Furniture Shopping | 0.18% | 15.75x |
Composition Percentage:
The overlap percentage between the Home Coffee Makers audience and the Content Affinity attribute.
Index: A comparison of the Home Coffee Makers audience to the internet population.
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DEMOGRAPHICS
The Home Coffee Makers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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