Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 4.6 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 60.70% 35.28x
Home and Garden TV Fans 55.77% 35.04x
Home Remodelers 59.47% 35.00x
Kitchen & Bathroom Remodelers 63.49% 34.33x
Home Exterior Design Enthusiasts 54.55% 32.14x
Custom Home Lighting Shoppers 57.67% 31.76x
Home Custom Bedroom Decorators 57.70% 31.76x
Country Home Decorators 56.10% 31.53x
Online Home Decor Shoppers 59.39% 30.67x
HGTV Enthusiasts 58.35% 30.61x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.30x
Carhartt 0.28% 1.14x
Ralph Lauren 0.01% 1.14x
Mens Wearhouse 0.05% 1.09x
Free People 0.02% 1.09x
Madewell 0.02% 1.08x
Talbots 0.03% 1.08x
J. Crew 0.04% 1.08x
Urban Outfitters 0.03% 1.08x
Jos A. Bank Clothiers 0.03% 1.07x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 6.37% 45.51x
homedesigninspired.com 1.40% 43.00x
homedit.com 22.23% 42.70x
freshome.com 3.85% 40.24x
hellolovelystudio.com 1.11% 36.68x
theharperhouse.com 1.36% 36.59x
centsationalstyle.com 1.97% 36.25x
andersonandgrant.com 1.01% 36.22x
cityfarmhouse.com 1.10% 36.07x
viewalongtheway.com 1.36% 35.86x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 4.57% 22.78x
Home Remodeling 7.09% 18.48x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 34.58% 18.34x
Decoration & Fabric 0.03% 17.89x
Comedy Content 0.55% 17.72x
Painting & Renovation 2.73% 17.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 17.16x
Home Office Products 0.23% 17.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.61% 16.72x
Home Decoration - Remodeling & Outdoors 22.60% 16.66x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female