Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 57.60% 74.92x
Home Remodelers 52.18% 72.92x
Kitchen & Bathroom Remodelers 61.10% 71.89x
Home and Garden TV Fans 54.18% 70.62x
Online Home Decor Shoppers 49.18% 64.70x
HGTV Enthusiasts 54.16% 64.33x
Home Custom Bedroom Decorators 42.20% 62.74x
Apartment Furniture Shoppers 49.94% 62.72x
Custom Home Lighting Shoppers 44.99% 61.68x
Home Exterior Design Enthusiasts 43.34% 59.99x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.46x
Kate Spade 0.02% 1.43x
Bonobos 0.06% 1.37x
Eddie Bauer 0.02% 1.35x
Mens Wearhouse 0.52% 1.29x
Tommy Bahama 0.02% 1.22x
Free People 0.02% 1.21x
Chicos 0.06% 1.19x
Uniqlo 0.01% 1.18x
The North Face 0.02% 1.17x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.08% 90.56x
industrystandarddesign.com 1.19% 80.77x
curbly.com 9.43% 79.16x
littlevintagenest.com 1.33% 78.12x
sunlitspaces.com 1.42% 77.89x
livelovediy.com 1.40% 75.06x
homedit.com 26.36% 72.48x
emilyaclark.com 1.33% 72.18x
tidbitsandtwine.com 1.06% 69.10x
houseofturquoise.com 1.02% 68.59x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.93% 37.94x
Home Décor, Furniture, & Decorating 0.06% 29.48x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 46.95% 27.23x
Home Remodeling 14.58% 25.01x
Home Office Products 0.77% 23.86x
Home Decoration - Remodeling & Outdoors 33.07% 23.80x
Painting & Renovation 5.96% 23.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 23.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.47% 23.15x
Comedy Content 0.98% 23.02x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female