Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 58.87% 36.33x
Home and Garden TV Fans 53.91% 35.24x
Kitchen & Bathroom Remodelers 61.37% 34.33x
Online Home Decor Shoppers 48.58% 32.24x
Home Custom Bedroom Decorators 42.24% 31.15x
Apartment Furniture Shoppers 49.91% 30.94x
HGTV Enthusiasts 53.37% 30.85x
Custom Home Lighting Shoppers 44.94% 30.76x
Country Home Decorators 47.08% 29.93x
Home Exterior Design Enthusiasts 45.36% 29.50x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.24x
Mens Wearhouse 0.36% 1.14x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.56% 107.10x
industrystandarddesign.com 1.76% 96.53x
getmyhometogether.com 1.15% 90.00x
decoratingyoursmallspace.com 1.37% 89.89x
curbly.com 9.31% 88.77x
sunlitspaces.com 1.93% 83.57x
littlevintagenest.com 1.67% 81.71x
livelovediy.com 1.66% 78.46x
architectureartdesigns.com 2.86% 76.74x
homedit.com 23.68% 75.15x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.78% 32.00x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 45.30% 22.98x
Home Remodeling 14.41% 20.95x
Home Decoration - Remodeling & Outdoors 32.79% 20.40x
Painting & Renovation 6.29% 19.59x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.36% 19.45x
Scrapbooking & Home Art Projects 8.85% 19.24x
Travel, Food, Fashion & Fitness 4.55% 18.52x
Home Remodeling 4.67% 18.04x
Female Lifestyle Content Readers 6.34% 17.70x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female