Explore the Home DIY Enthusiasts Audience
Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.
INTERESTS
The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 60.70% | 35.28x |
| Home and Garden TV Fans | 55.77% | 35.04x |
| Home Remodelers | 59.47% | 35.00x |
| Kitchen & Bathroom Remodelers | 63.49% | 34.33x |
| Home Exterior Design Enthusiasts | 54.55% | 32.14x |
| Custom Home Lighting Shoppers | 57.67% | 31.76x |
| Home Custom Bedroom Decorators | 57.70% | 31.76x |
| Country Home Decorators | 56.10% | 31.53x |
| Online Home Decor Shoppers | 59.39% | 30.67x |
| HGTV Enthusiasts | 58.35% | 30.61x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Curious about what else the Home DIY Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.30x |
| Carhartt | 0.28% | 1.14x |
| Ralph Lauren | 0.01% | 1.14x |
| Mens Wearhouse | 0.05% | 1.09x |
| Free People | 0.02% | 1.09x |
| Madewell | 0.02% | 1.08x |
| Talbots | 0.03% | 1.08x |
| J. Crew | 0.04% | 1.08x |
| Urban Outfitters | 0.03% | 1.08x |
| Jos A. Bank Clothiers | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Want to find more of the Home DIY Enthusiasts audience in the real world?
Sign Up
WEBSITES
The Home DIY Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.
| Website | Composition | Index |
| curbly.com | 6.37% | 45.51x |
| homedesigninspired.com | 1.40% | 43.00x |
| homedit.com | 22.23% | 42.70x |
| freshome.com | 3.85% | 40.24x |
| hellolovelystudio.com | 1.11% | 36.68x |
| theharperhouse.com | 1.36% | 36.59x |
| centsationalstyle.com | 1.97% | 36.25x |
| andersonandgrant.com | 1.01% | 36.22x |
| cityfarmhouse.com | 1.10% | 36.07x |
| viewalongtheway.com | 1.36% | 35.86x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Want to see more of the websites the Home DIY Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 4.57% | 22.78x |
| Home Remodeling | 7.09% | 18.48x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 34.58% | 18.34x |
| Decoration & Fabric | 0.03% | 17.89x |
| Comedy Content | 0.55% | 17.72x |
| Painting & Renovation | 2.73% | 17.53x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.21% | 17.16x |
| Home Office Products | 0.23% | 17.16x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 10.61% | 16.72x |
| Home Decoration - Remodeling & Outdoors | 22.60% | 16.66x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the Home DIY Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Home DIY Enthusiasts audience?
Sign Up