Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 54.70% 58.99x
Kitchen & Bathroom Remodelers 57.79% 57.59x
Home Design Enthusiasts 51.56% 57.49x
Custom Home Lighting Shoppers 40.20% 55.90x
Home Custom Bedroom Decorators 40.20% 55.90x
Home Remodelers 50.29% 55.85x
Apartment Furniture Shoppers 50.43% 54.74x
Online Home Decor Shoppers 45.25% 52.82x
HGTV Enthusiasts 60.72% 52.65x
Home Exterior Design Enthusiasts 51.82% 51.89x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.44x
Talbots 0.01% 1.36x
Express 0.02% 1.32x
Old Navy 0.03% 1.23x
American Eagle Outfitters 0.02% 1.22x
Maurices 0.04% 1.21x
Journeys 0.03% 1.11x
Carhartt 0.19% 1.09x
Lane Bryant 0.02% 1.07x
Mens Wearhouse 0.03% 1.05x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 5.66% 67.31x
homedit.com 30.38% 67.14x
followtheyellowbrickhome.com 1.07% 51.93x
town-n-country-living.com 2.12% 50.41x
organized-home.com 1.04% 49.12x
oldhouseonline.com 2.48% 48.66x
carlaaston.com 3.05% 48.27x
frenchcountrycottage.net 1.22% 48.25x
confessionsofaserialdiyer.com 4.12% 48.08x
hellolovelystudio.com 1.77% 47.70x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.04% 34.13x
DIY Decoration & Furniture 5.84% 32.29x
Furniture & Home Improvement 2.34% 28.32x
Party Suppliers 0.08% 24.61x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 51.72% 24.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 22.51x
Home Decoration - Remodeling & Outdoors 29.77% 22.35x
Furniture Shopping 1.13% 21.47x
Painting & Renovation 0.89% 21.36x
Bird Watching 0.14% 21.02x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female