Explore the Home DIY Enthusiasts Audience
Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.
INTERESTS
The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 64.12% | 50.68x |
| Home and Garden TV Fans | 56.57% | 50.06x |
| Kitchen & Bathroom Remodelers | 66.83% | 48.90x |
| Home Remodelers | 60.47% | 48.39x |
| Custom Home Lighting Shoppers | 47.60% | 45.75x |
| Home Custom Bedroom Decorators | 47.57% | 45.73x |
| Home Exterior Design Enthusiasts | 47.58% | 44.44x |
| HGTV Enthusiasts | 58.77% | 44.26x |
| Country Home Decorators | 50.27% | 43.83x |
| Online Home Decor Shoppers | 55.50% | 43.18x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.42% | 1.46x |
| Bonobos | 0.11% | 1.44x |
| REI | 0.03% | 1.42x |
| Mens Wearhouse | 0.60% | 1.28x |
| White House Black Market | 0.36% | 1.27x |
| Ralph Lauren | 0.02% | 1.22x |
| Patagonia | 0.02% | 1.22x |
| Supreme | 0.01% | 1.21x |
| Columbia | 0.02% | 1.17x |
| Buckle | 0.25% | 1.13x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
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WEBSITES
The Home DIY Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home DIY Enthusiasts audience is diyandmag.com.
| Website | Composition | Index |
| diyandmag.com | 1.12% | 91.54x |
| decoratingyoursmallspace.com | 1.02% | 85.50x |
| beckiowens.com | 1.09% | 80.19x |
| industrystandarddesign.com | 1.22% | 80.06x |
| livelovediy.com | 1.60% | 77.56x |
| littlevintagenest.com | 1.38% | 77.32x |
| curbly.com | 12.37% | 75.40x |
| emilyaclark.com | 1.69% | 69.90x |
| tidbitsandtwine.com | 1.33% | 67.27x |
| jenniferrizzo.com | 1.21% | 66.39x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 8.79% | 33.00x |
| Home Décor, Furniture, & Decorating | 0.05% | 26.57x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 47.71% | 24.08x |
| Home Remodeling | 14.04% | 22.18x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.31% | 21.73x |
| Home Office Products | 0.66% | 21.71x |
| Painting & Renovation | 5.32% | 21.29x |
| Scrapbooking & Home Art Projects | 8.49% | 21.27x |
| Home Decoration - Remodeling & Outdoors | 33.32% | 21.25x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 17.98% | 21.03x |
Composition Percentage:
The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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