Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 64.12% 50.68x
Home and Garden TV Fans 56.57% 50.06x
Kitchen & Bathroom Remodelers 66.83% 48.90x
Home Remodelers 60.47% 48.39x
Custom Home Lighting Shoppers 47.60% 45.75x
Home Custom Bedroom Decorators 47.57% 45.73x
Home Exterior Design Enthusiasts 47.58% 44.44x
HGTV Enthusiasts 58.77% 44.26x
Country Home Decorators 50.27% 43.83x
Online Home Decor Shoppers 55.50% 43.18x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.46x
Bonobos 0.11% 1.44x
REI 0.03% 1.42x
Mens Wearhouse 0.60% 1.28x
White House Black Market 0.36% 1.27x
Ralph Lauren 0.02% 1.22x
Patagonia 0.02% 1.22x
Supreme 0.01% 1.21x
Columbia 0.02% 1.17x
Buckle 0.25% 1.13x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.12% 91.54x
decoratingyoursmallspace.com 1.02% 85.50x
beckiowens.com 1.09% 80.19x
industrystandarddesign.com 1.22% 80.06x
livelovediy.com 1.60% 77.56x
littlevintagenest.com 1.38% 77.32x
curbly.com 12.37% 75.40x
emilyaclark.com 1.69% 69.90x
tidbitsandtwine.com 1.33% 67.27x
jenniferrizzo.com 1.21% 66.39x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.79% 33.00x
Home Décor, Furniture, & Decorating 0.05% 26.57x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 47.71% 24.08x
Home Remodeling 14.04% 22.18x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 21.73x
Home Office Products 0.66% 21.71x
Painting & Renovation 5.32% 21.29x
Scrapbooking & Home Art Projects 8.49% 21.27x
Home Decoration - Remodeling & Outdoors 33.32% 21.25x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.98% 21.03x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female