Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 43.96% 46.01x
Kitchen & Bathroom Remodelers 63.07% 39.41x
Home Design Enthusiasts 59.86% 38.61x
Home Remodelers 57.74% 37.64x
Custom Home Lighting Shoppers 51.24% 36.40x
Home Custom Bedroom Decorators 51.25% 36.40x
Online Home Decor Shoppers 52.80% 36.35x
HGTV Enthusiasts 60.60% 36.31x
Apartment Furniture Shoppers 56.77% 35.93x
Home Exterior Design Enthusiasts 54.36% 35.14x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.66x
J. Crew 0.01% 1.60x
American Eagle Outfitters 0.02% 1.52x
Zumiez 0.01% 1.50x
Talbots 0.01% 1.49x
Gymboree 0.01% 1.40x
Journeys 0.02% 1.36x
Banana Republic 0.01% 1.32x
Lane Bryant 0.01% 1.30x
White House Black Market 0.01% 1.29x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 6.23% 45.78x
homedit.com 29.22% 43.95x
emilyaclark.com 1.12% 39.24x
freshome.com 3.40% 37.59x
theharperhouse.com 1.27% 36.02x
carlaaston.com 3.26% 35.89x
theinspiredroom.net 1.42% 35.53x
hellolovelystudio.com 1.52% 35.34x
evolutionofstyleblog.com 1.58% 35.14x
thebudgetdecorator.com 1.87% 35.13x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 3.98% 22.71x
DIY Decoration & Furniture 6.20% 22.17x
Furniture & Home Improvement 4.49% 18.66x
Home Decoration - Crafts & Kids 0.50% 17.89x
Home Office Products 0.05% 17.23x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 50.98% 16.69x
Homeschooling 0.19% 16.65x
Painting & Renovation 1.96% 16.52x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 15.63x
Yard Structures 0.86% 15.48x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female