Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 59.68% 50.71x
Home and Garden TV Fans 56.15% 50.51x
Home Design Enthusiasts 52.85% 50.39x
Home Remodelers 52.69% 48.73x
Apartment Furniture Shoppers 52.91% 48.09x
Custom Home Lighting Shoppers 44.34% 48.08x
Home Custom Bedroom Decorators 44.33% 48.08x
Online Home Decor Shoppers 48.41% 46.88x
Home Exterior Design Enthusiasts 52.73% 45.49x
HGTV Enthusiasts 61.61% 44.94x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.55x
Chicos 0.02% 1.45x
Dressbarn 0.01% 1.32x
Buckle 0.02% 1.29x
Gap 0.01% 1.16x
Jos A. Bank Clothiers 0.01% 1.10x
LOFT 0.01% 1.09x
Hollister 0.01% 1.08x
American Eagle Outfitters 0.01% 1.06x
Aeropostale 0.01% 1.04x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 5.29% 58.37x
homedit.com 31.62% 57.01x
carlaaston.com 3.15% 43.15x
laurelberninteriors.com 4.90% 42.87x
hellolovelystudio.com 1.68% 42.48x
town-n-country-living.com 2.12% 41.88x
evolutionofstyleblog.com 1.35% 41.58x
cityfarmhouse.com 1.61% 41.25x
jillianlare.com 1.08% 40.99x
missmustardseed.com 1.51% 40.85x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.58% 31.98x
DIY Decoration & Furniture 5.81% 29.18x
Furniture & Home Improvement 2.88% 26.46x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 51.87% 22.53x
Custom Gifts 0.19% 22.48x
Pool Cleaning 0.13% 21.88x
Yard Structures 0.17% 21.40x
Hair & Beauty 0.14% 20.99x
Bird Watching 0.18% 20.90x
Home Decoration - Remodeling & Outdoors 29.82% 20.52x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female