Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 54.85% 52.02x
Home Design Enthusiasts 56.11% 51.81x
Kitchen & Bathroom Remodelers 59.64% 51.21x
Home Remodelers 52.88% 51.05x
Home Custom Bedroom Decorators 44.45% 50.84x
Custom Home Lighting Shoppers 44.45% 50.84x
Apartment Furniture Shoppers 52.31% 49.49x
Online Home Decor Shoppers 47.47% 48.81x
Home Exterior Design Enthusiasts 50.60% 47.80x
HGTV Enthusiasts 59.52% 47.73x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.18x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 6.19% 64.69x
freshome.com 1.94% 59.68x
homedit.com 30.37% 56.38x
designsponge.com 1.87% 56.08x
emilyaclark.com 1.05% 51.72x
kellyelko.com 1.03% 49.63x
provenwinners.com 1.05% 49.28x
craftgossip.com 1.35% 49.27x
jossandmain.com 1.19% 48.87x
monrovia.com 1.76% 48.47x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.78% 32.00x
DIY Decoration & Furniture 5.46% 29.46x
Homeschooling 0.12% 29.03x
Furniture & Home Improvement 3.05% 25.73x
Home Decoration - Crafts & Kids 0.21% 25.27x
Painting & Renovation 1.44% 24.15x
Holiday Gifts 0.10% 24.10x
Bathrooms & Plumbing 0.36% 23.09x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 48.44% 22.86x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.11% 22.72x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female