Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 923.7 Thousand Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 923.7 thousand unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 22.97% 79.03x
Custom Home Lighting Shoppers 22.97% 79.03x
Home and Garden TV Fans 43.03% 79.00x
Home Design Enthusiasts 40.50% 74.00x
Online Home Decor Shoppers 28.21% 72.56x
Kitchen & Bathroom Remodelers 46.50% 72.21x
Home Remodelers 37.65% 70.33x
HGTV Enthusiasts 55.32% 67.84x
Homeowners 34.95% 63.90x
Home Exterior Design Enthusiasts 39.36% 62.98x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.59x
LOFT 0.01% 1.41x
Zumiez 0.01% 1.38x
Gap 0.01% 1.38x
White House Black Market 0.01% 1.30x
Chicos 0.01% 1.27x
Express 0.01% 1.17x
Old Navy 0.02% 1.16x
Journeys 0.02% 1.15x
Buckle 0.01% 1.14x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 6.42% 91.05x
homedit.com 32.88% 81.76x
ideastoknow.com 1.20% 66.45x
followtheyellowbrickhome.com 1.47% 65.89x
hgtv.ca 2.06% 63.49x
frenchcountrycottage.net 1.36% 62.77x
dododsondesigns.com 1.65% 61.19x
maisondecinq.com 1.15% 59.83x
designthusiasm.com 1.19% 59.61x
sarahjoyblog.com 1.17% 58.25x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.87% 47.18x
DIY Decoration & Furniture 6.16% 39.17x
Furniture & Home Improvement 1.37% 37.45x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 52.82% 29.76x
Female Lifestyle Content Readers 3.21% 26.75x
Home Decoration - Remodeling & Outdoors 30.29% 25.87x
Comedy Content 0.48% 25.72x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.82% 25.25x
Teen Hair 1.51% 24.38x
Furniture Shopping 0.19% 23.41x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female