Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 61.51% 48.43x
Home Remodelers 60.02% 47.23x
Kitchen & Bathroom Remodelers 67.15% 46.20x
Home and Garden TV Fans 59.07% 44.44x
Custom Home Lighting Shoppers 51.17% 43.79x
Home Custom Bedroom Decorators 51.17% 43.79x
Apartment Furniture Shoppers 57.32% 42.15x
Home Exterior Design Enthusiasts 53.17% 42.13x
HGTV Enthusiasts 58.77% 42.10x
Online Home Decor Shoppers 57.10% 41.75x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.68x
Bonobos 0.12% 1.54x
Jos A. Bank Clothiers 0.35% 1.42x
White House Black Market 0.43% 1.35x
Topshop 0.03% 1.33x
Mens Wearhouse 0.53% 1.28x
Johnston and Murphy 0.62% 1.26x
Buckle 0.31% 1.24x
Patagonia 0.01% 1.14x
Columbia 0.01% 1.10x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 7.34% 56.32x
homedit.com 23.04% 52.04x
homedesigninspired.com 1.76% 49.53x
hellolovelystudio.com 1.20% 47.21x
theletteredcottage.net 1.16% 47.09x
mylistoflists.com 1.23% 46.86x
centsationalstyle.com 2.33% 46.24x
cityfarmhouse.com 1.33% 46.20x
woohome.com 1.14% 46.02x
laurelberninteriors.com 4.72% 45.19x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.93% 29.42x
Home Décor, Furniture, & Decorating 0.03% 23.17x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 38.71% 22.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 21.89x
Comedy Content 0.72% 21.42x
Painting & Renovation 3.61% 21.34x
Home Remodeling 10.16% 20.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.51% 20.85x
Home Decoration - Remodeling & Outdoors 26.55% 20.74x
Scrapbooking & Home Art Projects 6.50% 20.71x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female