Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 698.9 Thousand Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 698.9 thousand unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 56.69% 120.82x
Home Custom Bedroom Decorators 11.31% 112.59x
Custom Home Lighting Shoppers 11.31% 112.59x
Home and Garden TV Fans 41.80% 106.25x
HGTV Enthusiasts 37.70% 98.40x
Home Interior Design Enthusiasts 41.92% 98.29x
Architecture Enthusiasts 49.02% 95.31x
Home Design and Living Publication Readers 26.67% 84.81x
Commercial Contractors & Designers 36.92% 76.42x
Home Exterior Design Enthusiasts 31.55% 74.09x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.63x
Maurices 0.02% 1.37x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 4.59% 112.05x
homedit.com 32.13% 104.23x
deliciousanddiy.com 1.55% 72.36x
followtheyellowbrickhome.com 1.03% 72.17x
confessionsofaserialdiyer.com 5.65% 65.28x
atlaneandhigh.com 1.50% 62.36x
ginghamgardens.com 1.34% 61.49x
town-n-country-living.com 1.29% 60.67x
remodelandolacasa.com 1.23% 60.67x
postcardsfromtheridge.com 1.06% 59.92x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.99% 45.84x
DIY Decoration & Furniture 6.01% 39.62x
Furniture & Home Improvement 0.64% 38.17x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 43.02% 34.59x
Comedy Content 0.30% 34.36x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.73% 27.59x
Female Lifestyle Content Readers 2.11% 26.58x
Home Decoration - Remodeling & Outdoors 24.54% 26.07x
Woodwork 2.85% 23.37x
Home Decoration Content Readers 15.36% 22.05x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female