Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 315 Thousand Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 315 thousand unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 53.09% 58.19x
Kitchen & Bathroom Remodelers 59.26% 57.36x
Home and Garden TV Fans 54.14% 57.15x
Home Remodelers 51.84% 55.47x
Home Custom Bedroom Decorators 41.93% 55.04x
Custom Home Lighting Shoppers 41.93% 55.03x
Apartment Furniture Shoppers 50.78% 54.46x
Online Home Decor Shoppers 45.61% 52.85x
HGTV Enthusiasts 60.56% 50.95x
Home Exterior Design Enthusiasts 51.90% 50.82x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.99x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is freshome.com.

Website Composition Index
freshome.com 1.32% 61.74x
curbly.com 5.20% 60.55x
homedit.com 30.83% 58.67x
designsponge.com 1.21% 54.73x
monrovia.com 1.15% 47.71x
cozylittlehouse.com 1.08% 44.83x
evolutionofstyleblog.com 1.38% 44.19x
hellolovelystudio.com 1.65% 44.19x
laurelberninteriors.com 5.06% 44.07x
carlaaston.com 3.19% 44.06x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.73% 34.01x
DIY Decoration & Furniture 5.38% 31.21x
Home Decoration - Crafts & Kids 0.13% 27.46x
Furniture & Home Improvement 3.01% 27.20x
Yard Structures 0.28% 24.52x
Bird Watching 0.23% 24.52x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 50.40% 24.38x
Home Decoration - Remodeling & Outdoors 28.07% 22.95x
Custom Gifts 0.27% 22.33x
Painting & Renovation 1.17% 22.25x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female