Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 57.50% 45.62x
Kitchen & Bathroom Remodelers 61.06% 45.51x
Home Remodelers 55.65% 44.94x
Home and Garden TV Fans 54.48% 43.50x
Home Custom Bedroom Decorators 50.93% 40.99x
Custom Home Lighting Shoppers 50.93% 40.99x
Apartment Furniture Shoppers 55.40% 40.23x
Online Home Decor Shoppers 53.04% 39.87x
HGTV Enthusiasts 56.71% 39.74x
Home Exterior Design Enthusiasts 51.96% 39.57x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.26x
Old Navy 0.01% 1.16x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 6.85% 47.65x
homedesigninspired.com 1.37% 45.46x
homedit.com 25.71% 43.81x
freshome.com 3.44% 43.55x
andersonandgrant.com 1.10% 38.67x
hellolovelystudio.com 1.32% 37.54x
digsdigs.com 1.24% 37.46x
diyprojects.com 1.92% 36.88x
decoist.com 4.54% 36.81x
centsationalstyle.com 2.18% 36.78x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.27% 29.47x
Home Remodeling 7.38% 27.52x
Painting & Renovation 2.95% 23.23x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 45.30% 23.05x
Furniture & Home Improvement 8.54% 22.59x
Home Remodeling 2.24% 22.49x
Home Office Products 0.18% 21.83x
Comedy Content 0.56% 21.70x
Home Decoration - Crafts & Kids 1.32% 21.01x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.75% 20.51x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female