Dstillery Audiences

HOME DIY ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Home DIY Enthusiasts Audience

Below you'll find more information about the Home DIY Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home DIY Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home DIY Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home DIY Enthusiasts audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 57.37% 42.76x
Kitchen & Bathroom Remodelers 61.09% 42.67x
Home Remodelers 54.17% 41.81x
Home and Garden TV Fans 55.92% 40.41x
Home Custom Bedroom Decorators 47.15% 39.04x
Custom Home Lighting Shoppers 47.15% 39.04x
Apartment Furniture Shoppers 52.96% 38.53x
HGTV Enthusiasts 57.34% 38.36x
Home Exterior Design Enthusiasts 50.32% 37.86x
Online Home Decor Shoppers 50.65% 37.39x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home DIY Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home DIY Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.31x
Mens Wearhouse 0.01% 1.18x
Carhartt 0.16% 1.15x
Victoria's Secret 0.01% 1.10x
Old Navy 0.01% 0.99x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Location attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home DIY Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home DIY Enthusiasts audience is curbly.com.

Website Composition Index
curbly.com 7.49% 47.36x
architectureartdesigns.com 1.56% 44.84x
homedit.com 30.36% 44.65x
homedesigninspired.com 1.18% 43.89x
diyprojects.com 1.30% 40.50x
andersonandgrant.com 1.05% 40.00x
traditionalhome.com 1.51% 39.16x
shelterness.com 1.05% 38.44x
emilyaclark.com 1.21% 38.18x
theinspiredroom.net 1.79% 37.41x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Web attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home DIY Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.86% 26.56x
DIY Decoration & Furniture 6.71% 26.33x
Home Office Products 0.14% 22.28x
Furniture & Home Improvement 6.57% 22.25x
Home Remodeling 1.65% 21.01x
Fashion & Cosmetics 0.05% 20.86x
Painting & Renovation 2.62% 20.59x
Home Decoration - Crafts & Kids 0.96% 20.24x
Tattoos & Costumes 0.26% 20.05x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 50.49% 19.95x
Composition Percentage: The overlap percentage between the Home DIY Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home DIY Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home DIY Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female