Explore the Home Decor Shoppers Audience
Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 821.9 thousand unique devices whose actions qualify for the Home Decor Shoppers audience.
INTERESTS
The Home Decor Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decor Shoppers audience is Home Goods Shoppers.
| Interest | Composition | Index |
| Home Goods Shoppers | 52.53% | 118.63x |
| Home Design Enthusiasts | 82.82% | 113.42x |
| Online Home Decor Shoppers | 52.44% | 111.61x |
| Architecture Enthusiasts | 57.05% | 105.77x |
| Women’s Lifestyle Blogs Researchers | 21.96% | 104.90x |
| Grandparents | 24.22% | 85.85x |
| Landscape Architects | 52.44% | 81.72x |
| Home Remodelers | 33.67% | 79.32x |
| Home and Garden TV Fans | 26.89% | 74.45x |
| Luxury Second Home Owners | 19.86% | 71.87x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.45x |
| Gymboree | 0.01% | 1.36x |
| Old Navy | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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WEBSITES
The Home Decor Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decor Shoppers audience is insidehalton.com.
| Website | Composition | Index |
| insidehalton.com | 4.93% | 79.92x |
| shabbyfufu.com | 1.09% | 78.30x |
| confessionsofaserialdiyer.com | 6.06% | 74.04x |
| thistlewoodfarms.com | 3.24% | 72.60x |
| fitwirr.com | 3.04% | 72.16x |
| domino.com | 17.79% | 70.08x |
| stylebyemilyhenderson.com | 10.63% | 69.17x |
| nikkisplate.com | 4.15% | 69.01x |
| mariakillam.com | 2.14% | 67.82x |
| thenordroom.com | 1.64% | 66.95x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.74% | 42.55x |
| DIY Decoration & Furniture | 5.14% | 42.39x |
| Furniture & Home Improvement | 0.61% | 41.34x |
| Travel, Food, Fashion & Fitness | 2.26% | 37.38x |
| Quebec Vacations | 1.53% | 36.17x |
| Canada Consumer Product Cluster | 1.29% | 31.83x |
| Female Lifestyle Content Readers | 2.05% | 30.10x |
| Perfume, Makeup & Cosmetics | 0.50% | 30.06x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 30.13% | 29.23x |
| Vegans & Animal Welfare | 0.15% | 28.71x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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