Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 46.85% 61.81x
Online Home Decor Shoppers 37.64% 61.34x
Home Rug Shoppers 59.63% 57.07x
Home Goods Supercenter Shoppers 59.63% 57.07x
Discount Big Box Shoppers 46.47% 51.83x
Department Store Shoppers 59.98% 51.63x
Budget Grocery Shoppers 49.69% 50.81x
Country Home Decorators 50.36% 50.39x
Bargain Shopping Researchers 35.02% 47.97x
Home Exterior Design Enthusiasts 36.81% 45.56x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.53x
Coach 0.01% 1.38x
Chicos 0.03% 1.22x
Eddie Bauer 0.01% 1.21x
Dressbarn 0.02% 1.20x
Victoria's Secret 0.05% 1.20x
American Eagle Outfitters 0.03% 1.18x
H&M 0.02% 1.18x
Mens Wearhouse 0.04% 1.16x
Buckle 0.03% 1.15x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is findsimilar.com.

Website Composition Index
findsimilar.com 3.96% 40.86x
burkedecor.com 1.16% 38.94x
intelius.com 1.93% 38.90x
hotwire.com 1.33% 37.90x
cvs.com 5.05% 37.83x
officedepot.com 1.98% 37.03x
wayfair.com 63.08% 36.97x
hellolovelystudio.com 1.09% 35.23x
smarter.com 2.46% 35.15x
mariakillam.com 1.61% 34.18x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 0.50% 29.14x
Home Remodeling 1.32% 27.24x
Toys Shopping 0.20% 24.90x
Furniture & Home Improvement 1.33% 20.97x
Shoes & Accessories 0.15% 20.61x
Shopping Catalogs 0.33% 20.11x
Discount Shopping 0.17% 19.87x
Promo Codes 0.60% 19.32x
Mail Order Food 0.40% 18.97x
Appliances & Reviews 6.59% 18.91x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female