Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 68.60% 43.94x
Home Goods Supercenter Shoppers 68.60% 43.94x
Apartment Furniture Shoppers 59.63% 43.30x
Department Store Shoppers 62.18% 40.95x
Discount Big Box Shoppers 58.18% 40.07x
Online Home Decor Shoppers 52.96% 39.80x
Budget Grocery Shoppers 55.15% 39.08x
Country Home Decorators 48.62% 35.03x
Hardware Shoppers 45.16% 34.25x
Bargain Shopping Researchers 42.69% 33.33x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.22x
Carhartt 0.12% 1.16x
Old Navy 0.01% 1.14x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.61% 48.82x
jossandmain.com 7.11% 41.49x
weekly-ads.us 1.42% 41.30x
rugstudio.com 1.03% 39.97x
blackforestdecor.com 1.29% 39.26x
luxedecor.com 1.90% 39.14x
efaucets.com 1.32% 37.46x
overstock.com 35.46% 37.31x
kirklands.com 3.62% 36.82x
potterybarn.com 5.81% 36.42x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.91% 30.26x
Discount Shopping 1.07% 28.02x
Furniture Shopping 41.27% 24.32x
Furniture & Home Improvement 9.05% 23.93x
Holiday Gifts 0.69% 23.79x
Shopping Catalogs 1.76% 21.69x
Home Remodeling 5.78% 21.55x
Beach Vacations 5.31% 21.17x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.38% 21.09x
Home Remodeling 2.10% 21.05x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female