Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 49.83% 48.66x
Home Rug Shoppers 61.96% 45.78x
Home Goods Supercenter Shoppers 61.96% 45.77x
Online Home Decor Shoppers 44.29% 45.60x
Budget Grocery Shoppers 51.16% 43.09x
Discount Big Box Shoppers 49.76% 42.78x
Department Store Shoppers 59.91% 42.57x
Country Home Decorators 52.11% 41.16x
Bargain Shopping Researchers 39.18% 39.75x
Home Exterior Design Enthusiasts 40.83% 38.22x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.24x
Talbots 0.01% 1.23x
Old Navy 0.04% 1.16x
Chicos 0.02% 1.06x
Carhartt 0.21% 1.05x
Gap 0.02% 1.04x
Jos A. Bank Clothiers 0.01% 1.03x
Hollister 0.01% 1.03x
Banana Republic 0.02% 1.01x
Gymboree 0.01% 1.00x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is overstock.com.

Website Composition Index
overstock.com 3.99% 44.05x
steinmart.com 2.55% 41.92x
nyandcompany.com 2.00% 40.40x
blair.com 1.42% 40.14x
shein.com 1.05% 36.28x
greatbigcanvas.com 1.01% 36.23x
hammacher.com 1.31% 35.90x
tbdress.com 1.00% 35.60x
dollartree.com 4.35% 33.81x
shopping.net 1.56% 32.07x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.09% 36.15x
Furniture Shopping 5.09% 32.64x
Party Suppliers 0.40% 28.49x
Custom Gifts 0.23% 27.21x
Holiday Gifts 0.05% 25.43x
Women Shoppers 1.39% 24.68x
Promo Codes 0.99% 24.00x
Home Remodeling 1.88% 23.43x
Yard Structures 0.17% 22.95x
Discount Shopping 0.32% 22.70x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female