Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 49.80% 133.18x
Discount Big Box Shoppers 48.21% 128.92x
Home Rug Shoppers 60.16% 128.43x
Home Goods Supercenter Shoppers 60.16% 128.43x
Department Store Shoppers 56.57% 126.19x
Online Home Decor Shoppers 44.62% 121.95x
Country Home Decorators 41.83% 111.27x
Budget Grocery Shoppers 49.80% 110.59x
Hardware Shoppers 36.25% 106.08x
Home Exterior Design Enthusiasts 37.45% 105.24x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.08% 3.29x
Carhartt 0.28% 1.59x
Chicos 0.01% 1.41x
Mens Wearhouse 0.01% 1.21x
Maurices 0.01% 1.09x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 4.52% 41.42x
luxedecor.com 1.27% 41.40x
overstock.com 22.09% 40.45x
potterybarn.com 3.93% 38.69x
kirklands.com 1.95% 35.85x
modlily.com 1.76% 35.83x
totallyfurniture.com 1.17% 35.54x
meredith.com 5.62% 35.36x
liligal.com 1.60% 35.11x
rotita.com 3.51% 33.93x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 35.86% 51.75x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.36% 30.82x
Appliances & Reviews 24.70% 27.30x
Medical Diagnostics 10.76% 26.34x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 27.09% 24.04x
Finance & Accounting Cluster 12.35% 22.32x
Assorted Topics (Events, Tickets, Fitness) 9.96% 21.64x
Woodwork 4.78% 21.02x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 20.86x
Healthcare - Dermatology & Aging 13.15% 20.51x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female