Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 65.76% 52.24x
Home Rug Shoppers 65.76% 52.24x
Apartment Furniture Shoppers 67.15% 52.12x
Department Store Shoppers 62.29% 50.31x
Discount Big Box Shoppers 60.35% 48.77x
Online Home Decor Shoppers 61.42% 47.87x
Budget Grocery Shoppers 53.29% 46.76x
Hardware Shoppers 49.99% 43.95x
Country Home Decorators 50.32% 41.32x
Bargain Shopping Researchers 45.10% 40.78x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.10% 1.43x
Madewell 0.01% 1.41x
Belk 0.01% 1.35x
Jos A. Bank Clothiers 0.07% 1.34x
Talbots 0.03% 1.32x
Brooks Brothers 0.02% 1.25x
Bonobos 0.02% 1.24x
Eddie Bauer 0.02% 1.23x
Chicos 0.05% 1.21x
Johnston and Murphy 0.15% 1.19x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is save-on-crafts.com.

Website Composition Index
save-on-crafts.com 1.11% 58.92x
greatbigcanvas.com 1.24% 58.87x
toysrus.com 5.94% 56.64x
katespade.com 1.87% 54.94x
swimoutlet.com 2.60% 53.19x
dressbarn.com 1.03% 51.09x
theshadestore.com 1.25% 50.00x
collectionsetc.com 2.46% 48.29x
hyatt.com 5.36% 48.17x
olivegarden.com 1.08% 48.01x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.90% 29.00x
Discount Shopping 3.97% 25.67x
Holiday Gifts 0.97% 24.13x
Shopping Catalogs 2.96% 23.78x
ISPs & Local Services 0.05% 23.39x
Home Office Products 0.39% 22.57x
Home Improvement Contractor 1.23% 22.09x
Mail Order Food 1.97% 21.13x
Furniture & Home Improvement 13.16% 21.03x
Home Décor, Furniture, & Decorating 0.02% 20.72x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female