Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 991.1 Thousand Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 991.1 thousand unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 14.76% 76.34x
Apartment Furniture Shoppers 37.70% 72.47x
Discount Big Box Shoppers 33.89% 67.44x
Home Rug Shoppers 53.91% 66.45x
Department Store Shoppers 45.89% 64.21x
Big & Tall Men 37.55% 63.81x
Kids Clothing Shoppers 37.49% 61.54x
Budget Grocery Shoppers 35.91% 60.61x
Home Goods Supercenter Shoppers 34.53% 57.48x
Bargain Shopping Researchers 15.36% 57.37x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 2.01x
Patagonia 0.01% 1.89x
Gap 0.01% 1.88x
LOFT 0.02% 1.69x
Jos A. Bank Clothiers 0.01% 1.68x
White House Black Market 0.02% 1.49x
Dressbarn 0.01% 1.46x
Talbots 0.02% 1.46x
Maurices 0.04% 1.34x
Express 0.02% 1.21x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 17.02% 67.60x
findsimilar.com 1.28% 63.22x
myfoodandfamily.com 1.90% 43.35x
partycity.com 1.37% 41.34x
hayneedle.com 1.37% 41.09x
hellolovelystudio.com 1.03% 40.59x
homes.com 3.59% 39.92x
loveremodeled.com 1.51% 38.69x
mariakillam.com 1.92% 38.21x
theanswerhub.com 1.21% 37.57x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.90% 28.77x
Furniture & Home Improvement 0.63% 25.25x
Promo Codes 0.27% 21.00x
Appliances & Reviews 4.10% 20.37x
Bridal Fashion 0.14% 19.25x
DIY Decoration & Furniture 3.09% 19.23x
Shopping Catalogs 0.14% 18.24x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 11.04% 15.36x
Sewing, Embroidery & Quilting 0.97% 15.33x
Painting & Renovation 0.26% 14.81x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female