Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 821.9 Thousand Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 821.9 thousand unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 52.53% 118.63x
Home Design Enthusiasts 82.82% 113.42x
Online Home Decor Shoppers 52.44% 111.61x
Architecture Enthusiasts 57.05% 105.77x
Women’s Lifestyle Blogs Researchers 21.96% 104.90x
Grandparents 24.22% 85.85x
Landscape Architects 52.44% 81.72x
Home Remodelers 33.67% 79.32x
Home and Garden TV Fans 26.89% 74.45x
Luxury Second Home Owners 19.86% 71.87x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.45x
Gymboree 0.01% 1.36x
Old Navy 0.01% 1.27x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is insidehalton.com.

Website Composition Index
insidehalton.com 4.93% 79.92x
shabbyfufu.com 1.09% 78.30x
confessionsofaserialdiyer.com 6.06% 74.04x
thistlewoodfarms.com 3.24% 72.60x
fitwirr.com 3.04% 72.16x
domino.com 17.79% 70.08x
stylebyemilyhenderson.com 10.63% 69.17x
nikkisplate.com 4.15% 69.01x
mariakillam.com 2.14% 67.82x
thenordroom.com 1.64% 66.95x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.74% 42.55x
DIY Decoration & Furniture 5.14% 42.39x
Furniture & Home Improvement 0.61% 41.34x
Travel, Food, Fashion & Fitness 2.26% 37.38x
Quebec Vacations 1.53% 36.17x
Canada Consumer Product Cluster 1.29% 31.83x
Female Lifestyle Content Readers 2.05% 30.10x
Perfume, Makeup & Cosmetics 0.50% 30.06x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 30.13% 29.23x
Vegans & Animal Welfare 0.15% 28.71x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female