Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 64.30% 37.86x
Home Goods Supercenter Shoppers 64.30% 37.86x
Apartment Furniture Shoppers 57.67% 36.85x
Department Store Shoppers 62.49% 35.76x
Discount Big Box Shoppers 53.60% 35.45x
Budget Grocery Shoppers 55.33% 34.35x
Online Home Decor Shoppers 49.50% 34.29x
Country Home Decorators 53.61% 31.21x
Home and Garden TV Fans 28.83% 29.99x
Home Exterior Design Enthusiasts 44.91% 29.87x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.61x
White House Black Market 0.01% 1.40x
Chicos 0.01% 1.40x
Gymboree 0.01% 1.37x
American Eagle Outfitters 0.01% 1.34x
Banana Republic 0.01% 1.31x
Dressbarn 0.01% 1.24x
Journeys 0.02% 1.23x
Lane Bryant 0.01% 1.23x
Old Navy 0.02% 1.20x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 2.79% 43.58x
overstock.com 14.26% 42.85x
potterybarn.com 2.50% 41.59x
modlily.com 1.07% 37.89x
meredith.com 3.61% 37.26x
rotita.com 2.31% 36.46x
zgallerie.com 1.69% 36.08x
valuecityfurniture.com 2.26% 35.68x
lenox.com 1.05% 35.40x
christmastreeshops.com 2.18% 34.58x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.74% 26.29x
Furniture Shopping 18.62% 21.47x
Holiday Gifts 0.26% 20.88x
Furniture & Home Improvement 4.78% 19.63x
Discount Shopping 0.33% 18.36x
Custom Gifts 1.30% 18.25x
Party Suppliers 2.68% 18.21x
Cheerleading 0.29% 17.93x
Home Remodeling 3.14% 17.83x
Home Improvement Contractor 0.05% 17.69x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female