Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 62.24% 43.21x
Apartment Furniture Shoppers 68.30% 42.95x
Discount Big Box Shoppers 53.79% 37.14x
Furniture and Appliances Industry 60.57% 36.67x
Hardware Shoppers 52.14% 35.74x
Budget Grocery Shoppers 53.16% 32.14x
Bargain Shopping Researchers 44.67% 31.37x
Realtors & Real Estate Researchers 42.02% 30.19x
Bed & Bath Shoppers 58.32% 29.17x
Home Buyers 40.67% 28.19x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.65x
Belk 0.01% 1.43x
Chicos 0.04% 1.35x
Kate Spade 0.02% 1.33x
Tommy Bahama 0.02% 1.29x
Michael Kors 0.01% 1.19x
Joe's Jeans 0.00% 1.19x
Lorna Jane 0.00% 1.15x
The North Face 0.01% 1.14x
J. Crew 0.02% 1.11x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is wisteria.com.

Website Composition Index
wisteria.com 0.37% 94.56x
balsamhill.com 0.26% 94.40x
mariakillam.com 0.22% 94.35x
beddingstyle.com 0.27% 94.34x
halfpricedrapes.com 0.29% 90.83x
starkcarpet.com 0.22% 89.27x
stevesblindsandwallpaper.com 0.31% 87.91x
millworkcity.com 0.20% 86.41x
bungalow5.com 0.35% 86.09x
ashleyfurniturehomestore.com 0.34% 85.32x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.67% 28.14x
Home Office Products 1.11% 21.65x
Holiday Gifts 2.17% 21.36x
Shopping Catalogs 6.60% 19.97x
Home Remodeling 5.81% 18.94x
DIY Decoration & Furniture 5.04% 18.81x
Furniture & Home Improvement 26.01% 18.63x
Mail Order Food 4.13% 18.22x
Concert Posters 1.81% 18.16x
Bathrooms & Plumbing 6.57% 18.15x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999