Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 65.50% 77.79x
Online Home Decor Shoppers 60.46% 74.95x
Home Rug Shoppers 56.39% 73.20x
Home Goods Supercenter Shoppers 56.42% 73.18x
Discount Big Box Shoppers 56.11% 69.86x
Department Store Shoppers 57.05% 69.76x
Budget Grocery Shoppers 46.43% 66.76x
Hardware Shoppers 51.62% 64.63x
Bargain Shopping Researchers 40.95% 58.49x
Home Custom Bedroom Decorators 41.47% 57.93x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.48x
Gymboree 0.02% 1.33x
Patagonia 0.02% 1.30x
Ann Taylor 0.01% 1.29x
Mens Wearhouse 0.46% 1.27x
Johnston and Murphy 0.08% 1.27x
Talbots 0.04% 1.27x
Chicos 0.04% 1.22x
Armani 0.04% 1.21x
LOFT 0.06% 1.20x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is furniturelandsouth.com.

Website Composition Index
furniturelandsouth.com 1.11% 67.47x
artvan.com 1.45% 64.67x
pier1.com 2.42% 64.46x
homegallerystores.com 1.22% 61.93x
ebags.com 1.66% 58.94x
worldmarket.com 5.28% 58.78x
newhomesource.com 1.78% 58.30x
greatbigcanvas.com 2.89% 57.26x
bizrate.com 1.82% 57.00x
belk.com 1.95% 55.08x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.96% 34.84x
Holiday Gifts 1.85% 28.25x
Home Office Products 0.90% 27.09x
Discount Shopping 7.97% 26.18x
Shopping Catalogs 5.84% 26.12x
Furniture & Home Improvement 22.48% 23.84x
Home Remodeling 5.12% 23.40x
Mail Order Food 4.03% 23.30x
Concert Posters 1.18% 23.15x
Home Décor, Furniture, & Decorating 0.06% 23.06x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female