Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 51.06% 60.37x
Home Rug Shoppers 62.19% 58.34x
Home Goods Supercenter Shoppers 62.19% 58.34x
Online Home Decor Shoppers 45.16% 56.19x
Department Store Shoppers 60.97% 55.50x
Discount Big Box Shoppers 50.13% 54.75x
Budget Grocery Shoppers 51.92% 54.04x
Country Home Decorators 50.96% 51.32x
Bargain Shopping Researchers 39.05% 48.01x
Home Exterior Design Enthusiasts 41.59% 47.77x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.33x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is overstock.com.

Website Composition Index
overstock.com 6.29% 53.08x
rotita.com 1.02% 49.57x
meredith.com 1.58% 47.38x
blair.com 2.35% 47.37x
steinmart.com 2.95% 44.50x
haband.com 1.04% 41.26x
nyandcompany.com 2.02% 41.18x
answersite.com 1.43% 40.48x
shopping.net 2.76% 39.09x
weeklyadsale.com 1.18% 38.59x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.25% 43.77x
Furniture Shopping 8.50% 37.05x
Promo Codes 1.60% 31.65x
Party Suppliers 0.84% 30.04x
Women Shoppers 2.59% 29.79x
Custom Gifts 0.49% 29.61x
Home Remodeling 1.95% 26.86x
Yard Structures 0.28% 26.16x
Networking Marketing 0.19% 25.96x
Furniture & Home Improvement 2.67% 25.34x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female