Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 5.8 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 67.06% 32.40x
Home Goods Supercenter Shoppers 67.06% 32.38x
Apartment Furniture Shoppers 64.46% 32.04x
Department Store Shoppers 62.50% 31.18x
Budget Grocery Shoppers 52.68% 29.99x
Discount Big Box Shoppers 60.48% 29.92x
Online Home Decor Shoppers 57.93% 29.91x
Country Home Decorators 48.43% 27.22x
Bargain Shopping Researchers 44.16% 26.09x
Home Goods Shoppers 52.33% 25.63x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.20x
Ralph Lauren 0.01% 1.18x
Chicos 0.04% 1.17x
Madewell 0.02% 1.09x
Carhartt 0.25% 1.09x
Mens Wearhouse 0.05% 1.08x
Dressbarn 0.02% 1.06x
Jos A. Bank Clothiers 0.03% 1.05x
White House Black Market 0.04% 1.04x
Gymboree 0.03% 0.99x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.53% 34.89x
toysrus.com 2.10% 30.94x
weekly-ads.us 1.37% 30.73x
jossandmain.com 6.15% 29.78x
compare99.com 1.46% 29.32x
kirklands.com 3.14% 28.16x
efaucets.com 1.15% 27.39x
ucomparehealthcare.com 1.05% 26.77x
blackforestdecor.com 1.16% 26.63x
quizzstar.com 1.36% 26.57x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.87% 20.72x
Discount Shopping 2.11% 19.10x
ISPs & Local Services 0.03% 19.07x
Home Improvement Contractor 0.57% 16.67x
Furniture Shopping 39.33% 16.61x
Holiday Gifts 0.69% 16.52x
Furniture & Home Improvement 8.81% 16.44x
Shopping Catalogs 1.90% 16.35x
Home Office Products 0.22% 16.12x
Beach Vacations 5.50% 15.78x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female