Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 54.26% 92.66x
Home Rug Shoppers 65.26% 88.64x
Home Goods Supercenter Shoppers 65.28% 88.63x
Online Home Decor Shoppers 46.57% 87.97x
Discount Big Box Shoppers 52.53% 87.44x
Budget Grocery Shoppers 52.02% 87.30x
Department Store Shoppers 62.81% 85.86x
Country Home Decorators 51.67% 79.19x
Bargain Shopping Researchers 39.53% 75.44x
Home Exterior Design Enthusiasts 41.66% 74.70x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.76x
Dressbarn 0.01% 1.62x
Banana Republic 0.01% 1.48x
White House Black Market 0.01% 1.48x
Buckle 0.01% 1.34x
Zumiez 0.01% 1.28x
Carhartt 0.13% 1.22x
Old Navy 0.02% 1.11x
Maurices 0.02% 1.08x
The Childrens Place 0.01% 1.01x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 1.62% 57.69x
overstock.com 9.35% 56.09x
potterybarn.com 1.24% 55.84x
rotita.com 1.58% 50.11x
meredith.com 2.31% 49.31x
christmastreeshops.com 1.32% 48.45x
valuecityfurniture.com 1.27% 48.38x
blair.com 3.33% 46.83x
restorationhardware.com 1.35% 45.73x
chadwicks.com 1.18% 45.21x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 12.78% 44.60x
Promo Codes 2.38% 37.86x
Bathrooms & Plumbing 0.42% 37.33x
Party Suppliers 1.58% 36.83x
Women Shoppers 3.72% 36.75x
Custom Gifts 0.67% 36.36x
Furniture & Home Improvement 3.43% 36.30x
Vitamin Shoppers 0.65% 34.81x
Yard Structures 0.65% 33.66x
Discount Shopping 0.42% 32.97x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female