Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 67.00% 46.04x
Home Rug Shoppers 62.47% 45.88x
Home Goods Supercenter Shoppers 62.49% 45.88x
Department Store Shoppers 61.26% 44.64x
Online Home Decor Shoppers 61.42% 42.71x
Discount Big Box Shoppers 59.38% 42.65x
Budget Grocery Shoppers 51.29% 41.10x
Hardware Shoppers 52.60% 38.14x
Bargain Shopping Researchers 44.22% 36.19x
Country Home Decorators 48.70% 36.06x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.53x
White House Black Market 0.41% 1.43x
Bonobos 0.09% 1.35x
Mens Wearhouse 0.55% 1.34x
Johnston and Murphy 0.50% 1.25x
Buckle 0.28% 1.24x
Talbots 0.04% 1.14x
REI 0.02% 1.07x
Topshop 0.02% 1.06x
Brooks Brothers 0.03% 1.04x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is pier1.com.

Website Composition Index
pier1.com 1.12% 52.04x
greatbigcanvas.com 1.54% 48.40x
bizrate.com 1.15% 48.24x
collectionsetc.com 3.51% 48.20x
belk.com 1.06% 44.06x
toysrus.com 6.99% 44.04x
arhaus.com 1.51% 43.66x
save-on-crafts.com 1.27% 43.37x
dressbarn.com 1.28% 42.61x
linkshe.com 1.80% 42.41x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.27% 24.21x
Discount Shopping 4.94% 20.61x
Holiday Gifts 1.12% 20.35x
Shopping Catalogs 3.63% 19.89x
Home Office Products 0.49% 19.33x
ISPs & Local Services 0.07% 18.69x
Mail Order Food 2.46% 17.98x
Home Improvement Contractor 1.54% 17.94x
Furniture & Home Improvement 15.04% 17.85x
Custom Gifts 4.16% 17.58x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female