Explore the Home Decor Shoppers Audience
Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Decor Shoppers audience.
INTERESTS
The Home Decor Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 49.80% | 133.18x |
| Discount Big Box Shoppers | 48.21% | 128.92x |
| Home Rug Shoppers | 60.16% | 128.43x |
| Home Goods Supercenter Shoppers | 60.16% | 128.43x |
| Department Store Shoppers | 56.57% | 126.19x |
| Online Home Decor Shoppers | 44.62% | 121.95x |
| Country Home Decorators | 41.83% | 111.27x |
| Budget Grocery Shoppers | 49.80% | 110.59x |
| Hardware Shoppers | 36.25% | 106.08x |
| Home Exterior Design Enthusiasts | 37.45% | 105.24x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.08% | 3.29x |
| Carhartt | 0.28% | 1.59x |
| Chicos | 0.01% | 1.41x |
| Mens Wearhouse | 0.01% | 1.21x |
| Maurices | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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WEBSITES
The Home Decor Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decor Shoppers audience is jossandmain.com.
| Website | Composition | Index |
| jossandmain.com | 4.52% | 41.42x |
| luxedecor.com | 1.27% | 41.40x |
| overstock.com | 22.09% | 40.45x |
| potterybarn.com | 3.93% | 38.69x |
| kirklands.com | 1.95% | 35.85x |
| modlily.com | 1.76% | 35.83x |
| totallyfurniture.com | 1.17% | 35.54x |
| meredith.com | 5.62% | 35.36x |
| liligal.com | 1.60% | 35.11x |
| rotita.com | 3.51% | 33.93x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 35.86% | 51.75x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 10.36% | 30.82x |
| Appliances & Reviews | 24.70% | 27.30x |
| Medical Diagnostics | 10.76% | 26.34x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 27.09% | 24.04x |
| Finance & Accounting Cluster | 12.35% | 22.32x |
| Assorted Topics (Events, Tickets, Fitness) | 9.96% | 21.64x |
| Woodwork | 4.78% | 21.02x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.07% | 20.86x |
| Healthcare - Dermatology & Aging | 13.15% | 20.51x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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