Explore the Home Decor Shoppers Audience
Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Decor Shoppers audience.
INTERESTS
The Home Decor Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decor Shoppers audience is Online Home Decor Shoppers.
| Interest | Composition | Index |
| Online Home Decor Shoppers | 62.24% | 43.21x |
| Apartment Furniture Shoppers | 68.30% | 42.95x |
| Discount Big Box Shoppers | 53.79% | 37.14x |
| Furniture and Appliances Industry | 60.57% | 36.67x |
| Hardware Shoppers | 52.14% | 35.74x |
| Budget Grocery Shoppers | 53.16% | 32.14x |
| Bargain Shopping Researchers | 44.67% | 31.37x |
| Realtors & Real Estate Researchers | 42.02% | 30.19x |
| Bed & Bath Shoppers | 58.32% | 29.17x |
| Home Buyers | 40.67% | 28.19x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.65x |
| Belk | 0.01% | 1.43x |
| Chicos | 0.04% | 1.35x |
| Kate Spade | 0.02% | 1.33x |
| Tommy Bahama | 0.02% | 1.29x |
| Michael Kors | 0.01% | 1.19x |
| Joe's Jeans | 0.00% | 1.19x |
| Lorna Jane | 0.00% | 1.15x |
| The North Face | 0.01% | 1.14x |
| J. Crew | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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WEBSITES
The Home Decor Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decor Shoppers audience is wisteria.com.
| Website | Composition | Index |
| wisteria.com | 0.37% | 94.56x |
| balsamhill.com | 0.26% | 94.40x |
| mariakillam.com | 0.22% | 94.35x |
| beddingstyle.com | 0.27% | 94.34x |
| halfpricedrapes.com | 0.29% | 90.83x |
| starkcarpet.com | 0.22% | 89.27x |
| stevesblindsandwallpaper.com | 0.31% | 87.91x |
| millworkcity.com | 0.20% | 86.41x |
| bungalow5.com | 0.35% | 86.09x |
| ashleyfurniturehomestore.com | 0.34% | 85.32x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 5.67% | 28.14x |
| Home Office Products | 1.11% | 21.65x |
| Holiday Gifts | 2.17% | 21.36x |
| Shopping Catalogs | 6.60% | 19.97x |
| Home Remodeling | 5.81% | 18.94x |
| DIY Decoration & Furniture | 5.04% | 18.81x |
| Furniture & Home Improvement | 26.01% | 18.63x |
| Mail Order Food | 4.13% | 18.22x |
| Concert Posters | 1.81% | 18.16x |
| Bathrooms & Plumbing | 6.57% | 18.15x |
Composition Percentage:
The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Decor Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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