Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 67.94% 45.70x
Online Home Decor Shoppers 62.98% 43.94x
Home Goods Supercenter Shoppers 61.74% 40.56x
Home Rug Shoppers 61.91% 40.52x
Discount Big Box Shoppers 57.78% 39.79x
Hardware Shoppers 54.00% 37.26x
Budget Grocery Shoppers 55.16% 34.92x
Custom Home Lighting Shoppers 47.11% 34.13x
Home Custom Bedroom Decorators 47.11% 34.13x
Bargain Shopping Researchers 45.05% 34.07x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Chicos.

Location Composition Index
Chicos 0.07% 1.64x
LL Bean 0.01% 1.61x
Tommy Bahama 0.03% 1.40x
Jos A. Bank Clothiers 0.21% 1.38x
Talbots 0.07% 1.38x
Lorna Jane 0.01% 1.30x
Michael Kors 0.03% 1.30x
Levi Strauss 0.01% 1.26x
Club Monaco 0.01% 1.26x
Old Navy 0.08% 1.26x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is furniturelandsouth.com.

Website Composition Index
furniturelandsouth.com 1.30% 80.53x
pier1.com 2.78% 78.61x
artvan.com 1.68% 77.43x
homegallerystores.com 1.39% 73.38x
worldmarket.com 6.31% 72.14x
ebags.com 1.97% 71.11x
newhomesource.com 2.06% 69.42x
greatbigcanvas.com 3.34% 66.42x
blindsgalore.com 1.65% 65.96x
bizrate.com 2.06% 65.76x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.42% 29.82x
Holiday Gifts 2.10% 24.49x
Home Office Products 1.03% 23.80x
Shopping Catalogs 6.57% 22.32x
Discount Shopping 9.38% 21.83x
Home Remodeling 5.45% 21.12x
Concert Posters 1.43% 20.83x
Furniture & Home Improvement 24.55% 20.26x
Bathrooms & Plumbing 6.23% 19.61x
Home Remodeling 13.26% 19.46x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female