Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 64.75% 71.31x
Department Store Shoppers 54.96% 70.48x
Online Home Decor Shoppers 59.76% 68.26x
Home Rug Shoppers 57.10% 67.98x
Home Goods Supercenter Shoppers 57.12% 67.97x
Discount Big Box Shoppers 54.85% 65.36x
Budget Grocery Shoppers 46.66% 62.69x
Hardware Shoppers 51.05% 59.66x
Bargain Shopping Researchers 40.31% 54.12x
Country Home Decorators 42.93% 53.66x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.54x
Belk 0.02% 1.40x
Supreme 0.01% 1.35x
Mens Wearhouse 0.60% 1.33x
Johnston and Murphy 0.18% 1.32x
Talbots 0.05% 1.25x
Ann Taylor 0.03% 1.21x
Bonobos 0.07% 1.20x
White House Black Market 0.25% 1.18x
Express Outlets 0.01% 1.16x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is furniturelandsouth.com.

Website Composition Index
furniturelandsouth.com 1.04% 77.25x
artvan.com 1.37% 73.66x
pier1.com 2.27% 72.35x
homegallerystores.com 1.16% 71.37x
swagsgalore.com 1.05% 67.40x
ebags.com 1.55% 67.40x
greatbigcanvas.com 2.73% 66.74x
newhomesource.com 1.66% 66.50x
bizrate.com 1.76% 66.46x
worldmarket.com 4.85% 66.04x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.04% 34.31x
Holiday Gifts 1.85% 27.99x
Home Office Products 0.81% 27.10x
Shopping Catalogs 5.58% 26.46x
Discount Shopping 7.69% 26.33x
Mail Order Food 3.78% 23.19x
Furniture & Home Improvement 21.79% 23.14x
Home Décor, Furniture, & Decorating 0.05% 22.57x
Home Remodeling 5.14% 22.51x
Home Improvement Contractor 2.39% 22.51x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female