Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 68.63% 45.84x
Online Home Decor Shoppers 63.48% 45.64x
Discount Big Box Shoppers 55.21% 39.75x
Hardware Shoppers 52.04% 37.55x
Budget Grocery Shoppers 54.12% 34.66x
Bargain Shopping Researchers 47.07% 31.92x
Realtors & Real Estate Researchers 43.99% 31.78x
Bed & Bath Shoppers 58.30% 31.33x
Home Buyers 42.79% 30.07x
Flower & Gift Basket Shoppers 45.91% 29.60x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.53x
Saint Laurent Paris 0.01% 1.50x
Ann Taylor 0.02% 1.26x
Supreme 0.00% 1.22x
Chicos 0.05% 1.17x
Talbots 0.05% 1.14x
Free People 0.02% 1.13x
Tommy Bahama 0.03% 1.12x
LOFT 0.04% 1.12x
Kate Spade 0.02% 1.12x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is swagsgalore.com.

Website Composition Index
swagsgalore.com 1.05% 78.54x
pier1.com 3.52% 73.75x
furniturelandsouth.com 1.61% 71.15x
artvan.com 2.10% 69.86x
rugstudio.com 1.89% 67.83x
worldmarket.com 7.92% 66.49x
homegallerystores.com 1.71% 65.35x
ebags.com 2.43% 63.15x
newhomesource.com 2.53% 62.48x
theshadestore.com 1.83% 61.65x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 6.03% 29.15x
Home Office Products 1.11% 23.04x
Holiday Gifts 2.49% 21.91x
Shopping Catalogs 7.16% 20.85x
Home Remodeling 5.91% 20.35x
Concert Posters 1.75% 19.42x
DIY Decoration & Furniture 5.41% 19.22x
Bathrooms & Plumbing 6.70% 19.20x
Furniture & Home Improvement 26.82% 19.09x
Home Remodeling 14.13% 18.92x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female