Dstillery Audiences

HOME DECOR SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Home Decor Shoppers Audience

Below you'll find more information about the Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decor Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 26.84% 69.03x
Apartment Furniture Shoppers 46.49% 63.66x
Home Rug Shoppers 57.27% 62.45x
Discount Big Box Shoppers 41.64% 57.63x
Home Goods Supercenter Shoppers 37.82% 57.54x
Department Store Shoppers 49.23% 54.69x
Budget Grocery Shoppers 43.58% 54.30x
Bargain Shopping Researchers 25.32% 50.72x
Hardware Shoppers 26.70% 47.73x
Home Exterior Design Enthusiasts 29.83% 47.73x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decor Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.67x
American Eagle Outfitters 0.02% 1.58x
Jos A. Bank Clothiers 0.01% 1.49x
Aeropostale 0.01% 1.41x
Express 0.02% 1.40x
Dressbarn 0.01% 1.38x
Zumiez 0.01% 1.31x
Old Navy 0.02% 1.28x
LOFT 0.01% 1.23x
White House Black Market 0.01% 1.21x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decor Shoppers audience is findsimilar.com.

Website Composition Index
findsimilar.com 2.45% 47.72x
wayfair.com 38.12% 45.45x
hayneedle.com 2.53% 37.29x
frequent-ads.com 1.62% 35.18x
hgtv.ca 1.13% 34.50x
partycity.com 4.21% 34.10x
travelocity.com 1.26% 33.75x
hotels.com 2.36% 32.95x
hellolovelystudio.com 1.09% 32.88x
myfoodandfamily.com 4.23% 32.86x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decor Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 0.34% 40.69x
Home Remodeling 1.14% 28.82x
Discount Shopping 0.16% 27.80x
Furniture & Home Improvement 0.97% 26.31x
Appliances & Reviews 5.05% 20.34x
Shopping Catalogs 0.20% 19.62x
Women Shoppers 0.12% 19.52x
DIY Decoration & Furniture 3.00% 19.09x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.61% 17.14x
Mail Order Food 0.35% 16.90x
Composition Percentage: The overlap percentage between the Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female