Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 60.73% 50.51x
Home Custom Bedroom Decorators 60.72% 50.51x
Home Remodelers 59.90% 48.13x
Home Design and Living Publication Readers 59.05% 47.34x
Eco-Conscious Consumers 56.37% 45.73x
Wine Lovers 54.86% 45.53x
Women's Fitness Enthusiasts 56.02% 44.77x
Home DIY Enthusiasts 60.41% 44.74x
Kitchen & Bathroom Remodelers 62.23% 44.25x
Luxury Second Home Owners 53.79% 43.99x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.10x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is cleanmama.net.

Website Composition Index
cleanmama.net 1.02% 40.90x
remodelista.com 5.60% 38.20x
theinspiredroom.net 1.77% 36.68x
homedesigninspired.com 1.04% 36.50x
designsponge.com 3.54% 35.44x
masondixonknitting.com 1.16% 35.43x
emilyaclark.com 1.12% 35.39x
diyprojects.com 1.17% 34.88x
ruggable.com 1.12% 34.62x
shabbyfufu.com 1.10% 34.51x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 7.04% 28.18x
Travel, Food, Fashion & Fitness 6.37% 24.73x
Home Remodeling 5.23% 22.76x
Home Office Products 0.14% 21.94x
Organic Beauty & Skincare Products 1.57% 21.92x
Female Lifestyle Content Readers 7.99% 21.20x
Tattoos & Costumes 0.31% 21.11x
Furniture & Home Improvement 6.54% 20.73x
Environmental Conservation 0.10% 20.54x
Comedy Content 0.55% 20.51x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female