Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 43.44% 45.18x
Custom Home Lighting Shoppers 59.56% 44.79x
Home Custom Bedroom Decorators 59.56% 44.79x
Home Design and Living Publication Readers 60.07% 41.44x
Home Remodelers 60.88% 41.03x
Eco-Conscious Consumers 56.99% 40.42x
Wine Lovers 57.64% 39.79x
Home DIY Enthusiasts 57.47% 39.35x
Kitchen & Bathroom Remodelers 62.27% 39.06x
Women's Fitness Enthusiasts 59.79% 38.93x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.76x
Jos A. Bank Clothiers 0.01% 1.70x
Chicos 0.02% 1.65x
Banana Republic 0.01% 1.54x
Mens Wearhouse 0.02% 1.50x
White House Black Market 0.02% 1.44x
Gymboree 0.01% 1.43x
LOFT 0.01% 1.38x
Journeys 0.02% 1.36x
American Eagle Outfitters 0.01% 1.33x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is designsponge.com.

Website Composition Index
designsponge.com 3.01% 34.30x
theinspiredroom.net 1.35% 33.84x
cozylittlehouse.com 1.10% 32.94x
carlaaston.com 2.87% 31.82x
interweave.com 1.19% 31.46x
remodelista.com 5.49% 31.41x
thebudgetdecorator.com 1.65% 31.26x
care2.com 1.13% 31.17x
designboom.com 1.75% 30.92x
thriftydecorchick.com 2.68% 30.57x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.03% 21.44x
Travel, Food, Fashion & Fitness 6.07% 19.63x
Home Remodeling 3.28% 18.64x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 18.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.96x
Homeschooling 0.20% 17.12x
Female Lifestyle Content Readers 6.66% 16.89x
Home Office Products 0.05% 16.81x
Furniture & Home Improvement 4.10% 16.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 16.75x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female