Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home DIY Enthusiasts.

Interest Composition Index
Home DIY Enthusiasts 70.83% 197.94x
Home and Garden TV Fans 63.89% 177.54x
Kitchen & Bathroom Remodelers 73.61% 174.36x
Nutrition Conscious Eaters 56.94% 160.03x
Misc-Deal Seekers or Coupon Shoppers 57.64% 156.67x
Online Home Decor Shoppers 56.94% 155.63x
Apartment Furniture Shoppers 55.56% 148.57x
Beekeeping Enthusiasts 52.78% 144.24x
Bargain Shopping Researchers 51.39% 143.60x
HGTV Enthusiasts 60.42% 143.10x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.01% 1.63x
Old Navy 0.02% 1.40x
Mens Wearhouse 0.01% 1.26x
Maurices 0.01% 1.22x
Victoria's Secret 0.01% 1.16x
Carhartt 0.13% 0.83x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is remodelista.com.

Website Composition Index
remodelista.com 5.90% 35.73x
masondixonknitting.com 1.11% 35.46x
theinspiredroom.net 1.80% 35.29x
emilyaclark.com 1.26% 34.97x
designsponge.com 3.85% 34.39x
shabbyfufu.com 1.18% 33.28x
traditionalhome.com 1.15% 33.22x
cozylittlehouse.com 1.24% 32.70x
thebudgetdecorator.com 2.27% 31.89x
carlaaston.com 3.29% 31.17x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.22% 41.73x
Stay at Home Mom 38.89% 38.38x
Consumer Packaged Goods 17.36% 36.50x
Fashion Cluster 15.28% 36.04x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 56.94% 35.88x
Local Events & Travel Guide 15.28% 29.55x
Home Decoration Content Readers 29.86% 29.17x
Cooking Recipe & Ingredient Researchers 51.39% 28.00x
Vegetarian Diet 18.75% 27.90x
Wedding Planning 14.58% 27.65x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female