Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 59.58% 46.87x
Custom Home Lighting Shoppers 59.58% 46.86x
Home Remodelers 59.83% 45.34x
Home Design and Living Publication Readers 59.53% 44.76x
Home DIY Enthusiasts 59.04% 43.67x
Kitchen & Bathroom Remodelers 59.67% 42.83x
Eco-Conscious Consumers 58.14% 42.77x
Wine Lovers 56.98% 42.75x
Women's Fitness Enthusiasts 58.30% 42.15x
Luxury Second Home Owners 54.70% 41.86x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.09% 1.73x
Chicos 0.02% 1.28x
H&M 0.01% 1.27x
Gymboree 0.01% 1.25x
Talbots 0.01% 1.23x
Buckle 0.01% 1.22x
Michael Kors 0.01% 1.21x
Old Navy 0.02% 1.18x
Banana Republic 0.02% 1.13x
Victoria's Secret 0.03% 1.12x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.18% 40.99x
cleanmama.net 1.33% 39.79x
food52.com 1.85% 38.26x
designsponge.com 3.47% 37.76x
theinspiredroom.net 1.87% 37.56x
emilyaclark.com 1.02% 36.66x
andersonandgrant.com 1.01% 36.61x
hellolovelystudio.com 1.27% 36.35x
freshome.com 2.98% 36.02x
remodelista.com 5.78% 35.64x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.07% 29.18x
Travel, Food, Fashion & Fitness 5.62% 26.06x
Comedy Content 0.55% 21.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.22x
Female Lifestyle Content Readers 7.45% 20.84x
Organic Beauty & Skincare Products 1.86% 20.84x
Home Remodeling 5.64% 20.57x
Home Office Products 0.18% 20.20x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 37.89% 19.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 19.46x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female