Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 56.04% 60.77x
Home Custom Bedroom Decorators 56.03% 60.76x
Home Design and Living Publication Readers 54.44% 54.52x
Home Remodelers 58.59% 54.18x
Wine Lovers 56.82% 51.77x
Eco-Conscious Consumers 56.32% 51.70x
Women’s Lifestyle Blogs Researchers 55.68% 51.61x
Kitchen & Bathroom Remodelers 60.67% 51.55x
Women's Fitness Enthusiasts 57.67% 51.27x
Home DIY Enthusiasts 54.77% 50.39x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.29x
Dressbarn 0.01% 1.28x
Gymboree 0.01% 1.18x
Buckle 0.01% 1.06x
Victoria's Secret 0.02% 1.01x
Old Navy 0.02% 1.00x
LOFT 0.01% 1.00x
White House Black Market 0.01% 0.98x
Carhartt 0.13% 0.98x
Chicos 0.01% 0.95x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is manrepeller.com.

Website Composition Index
manrepeller.com 4.20% 57.10x
cozylittlehouse.com 1.13% 50.79x
missmustardseed.com 1.81% 46.15x
theinspiredroom.net 1.79% 44.51x
thefinancialdiet.com 1.57% 43.79x
organized-home.com 1.34% 43.73x
town-n-country-living.com 2.16% 42.25x
remodelista.com 8.32% 41.43x
frenchcountrycottage.net 1.13% 41.38x
finecooking.com 2.54% 41.13x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.14% 30.83x
Travel, Food, Fashion & Fitness 5.30% 29.22x
Home Remodeling 2.25% 27.83x
Hair & Beauty 0.18% 27.18x
Furniture & Home Improvement 2.85% 26.12x
Mysticism 0.19% 26.05x
Custom Gifts 0.19% 22.61x
Vegans & Animal Welfare 1.01% 22.58x
Perfume, Makeup & Cosmetics 0.48% 22.42x
Organic Beauty & Skincare Products 0.23% 22.36x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female