Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 57.87% 53.62x
Custom Home Lighting Shoppers 57.87% 53.56x
Home Remodelers 61.06% 51.82x
Home Design and Living Publication Readers 59.22% 50.40x
Home DIY Enthusiasts 61.20% 50.40x
Eco-Conscious Consumers 56.97% 49.53x
Wine Lovers 56.27% 48.59x
Luxury Second Home Owners 55.23% 47.35x
Women's Fitness Enthusiasts 56.96% 47.33x
Kitchen & Bathroom Remodelers 62.84% 46.90x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.61x
Lululemon 0.04% 1.51x
Madewell 0.02% 1.50x
Urban Outfitters 0.03% 1.47x
Free People 0.02% 1.46x
Bonobos 0.01% 1.46x
The North Face 0.02% 1.46x
American Apparel 0.02% 1.39x
American Eagle Outfitters 0.05% 1.21x
Jos A. Bank Clothiers 0.03% 1.18x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.36% 47.44x
food52.com 2.47% 46.21x
designsponge.com 3.43% 45.52x
hellolovelystudio.com 1.09% 45.16x
theinspiredroom.net 1.87% 45.13x
remodelista.com 4.91% 44.21x
centsationalstyle.com 1.99% 43.45x
cleanmama.net 1.77% 42.93x
xojane.com 2.37% 42.64x
vintagerevivals.com 1.73% 42.36x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.73% 31.42x
Travel, Food, Fashion & Fitness 4.85% 28.30x
Home Décor, Furniture, & Decorating 0.02% 25.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 23.60x
Comedy Content 0.69% 23.49x
Female Lifestyle Content Readers 7.27% 21.53x
Survival Guides 0.32% 21.29x
Home Office Products 0.32% 21.10x
Mysticism 0.33% 20.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 20.87x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female