Explore the Home Design Enthusiasts Audience
Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.
INTERESTS
The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Design Enthusiasts audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 57.87% | 53.62x |
| Custom Home Lighting Shoppers | 57.87% | 53.56x |
| Home Remodelers | 61.06% | 51.82x |
| Home Design and Living Publication Readers | 59.22% | 50.40x |
| Home DIY Enthusiasts | 61.20% | 50.40x |
| Eco-Conscious Consumers | 56.97% | 49.53x |
| Wine Lovers | 56.27% | 48.59x |
| Luxury Second Home Owners | 55.23% | 47.35x |
| Women's Fitness Enthusiasts | 56.96% | 47.33x |
| Kitchen & Bathroom Remodelers | 62.84% | 46.90x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.61x |
| Lululemon | 0.04% | 1.51x |
| Madewell | 0.02% | 1.50x |
| Urban Outfitters | 0.03% | 1.47x |
| Free People | 0.02% | 1.46x |
| Bonobos | 0.01% | 1.46x |
| The North Face | 0.02% | 1.46x |
| American Apparel | 0.02% | 1.39x |
| American Eagle Outfitters | 0.05% | 1.21x |
| Jos A. Bank Clothiers | 0.03% | 1.18x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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WEBSITES
The Home Design Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Design Enthusiasts audience is homedesigninspired.com.
| Website | Composition | Index |
| homedesigninspired.com | 1.36% | 47.44x |
| food52.com | 2.47% | 46.21x |
| designsponge.com | 3.43% | 45.52x |
| hellolovelystudio.com | 1.09% | 45.16x |
| theinspiredroom.net | 1.87% | 45.13x |
| remodelista.com | 4.91% | 44.21x |
| centsationalstyle.com | 1.99% | 43.45x |
| cleanmama.net | 1.77% | 42.93x |
| xojane.com | 2.37% | 42.64x |
| vintagerevivals.com | 1.73% | 42.36x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 5.73% | 31.42x |
| Travel, Food, Fashion & Fitness | 4.85% | 28.30x |
| Home Décor, Furniture, & Decorating | 0.02% | 25.45x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.25% | 23.60x |
| Comedy Content | 0.69% | 23.49x |
| Female Lifestyle Content Readers | 7.27% | 21.53x |
| Survival Guides | 0.32% | 21.29x |
| Home Office Products | 0.32% | 21.10x |
| Mysticism | 0.33% | 20.97x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.14% | 20.87x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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