Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 59.25% 50.70x
Custom Home Lighting Shoppers 59.23% 50.69x
Home Remodelers 63.20% 49.73x
Home DIY Enthusiasts 62.90% 48.43x
Home Design and Living Publication Readers 59.37% 48.27x
Eco-Conscious Consumers 57.76% 47.34x
Wine Lovers 56.27% 45.72x
Luxury Second Home Owners 54.32% 45.63x
Women's Fitness Enthusiasts 55.18% 45.11x
Kitchen & Bathroom Remodelers 65.17% 44.84x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 2.43x
Bonobos 0.15% 1.86x
Patagonia 0.02% 1.53x
Topshop 0.03% 1.48x
Jos A. Bank Clothiers 0.36% 1.43x
White House Black Market 0.45% 1.36x
Mens Wearhouse 0.57% 1.35x
Johnston and Murphy 0.67% 1.32x
REI 0.02% 1.31x
Buckle 0.32% 1.24x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is theletteredcottage.net.

Website Composition Index
theletteredcottage.net 1.10% 46.78x
hellolovelystudio.com 1.11% 44.60x
mylistoflists.com 1.10% 44.03x
theinspiredroom.net 1.96% 43.89x
homedesigninspired.com 1.48% 43.57x
designsponge.com 3.65% 43.21x
remodelista.com 4.64% 42.70x
centsationalstyle.com 2.08% 42.67x
popularwoodworking.com 1.16% 42.51x
food52.com 3.17% 42.48x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.10% 30.26x
Travel, Food, Fashion & Fitness 5.07% 26.37x
Home Décor, Furniture, & Decorating 0.03% 23.00x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 22.96x
Comedy Content 0.73% 21.85x
Female Lifestyle Content Readers 7.35% 20.72x
Survival Guides 0.37% 20.52x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 34.42% 20.40x
Home Office Products 0.40% 20.33x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.17% 20.32x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female