Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 552 Thousand Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 552 thousand unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 15.67% 163.64x
Home Custom Bedroom Decorators 15.67% 163.52x
Women's Fitness Enthusiasts 44.91% 139.62x
Women’s Lifestyle Blogs Researchers 48.92% 136.12x
Women's Health Researchers 45.14% 135.90x
Eco-Conscious Consumers 37.66% 123.24x
Luxury Retail Researchers 43.89% 116.97x
Home Design and Living Publication Readers 22.90% 114.80x
Home Remodelers 43.12% 111.86x
Mens Fitness Publication Readers 35.47% 111.69x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.36x
Mens Wearhouse 0.02% 1.79x
Hollister 0.01% 1.71x
J. Crew 0.01% 1.40x
Zumiez 0.02% 1.35x
Old Navy 0.02% 1.28x
Buckle 0.01% 1.19x
Chicos 0.01% 1.19x
Talbots 0.01% 1.11x
Aeropostale 0.01% 1.09x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.71% 114.21x
fitwirr.com 7.46% 111.09x
sheridannurseries.com 1.18% 103.57x
thetelegram.com 1.46% 99.69x
theguardian.pe.ca 1.53% 98.61x
ratehub.ca 1.93% 96.88x
luxurycolumnist.com 4.78% 96.45x
thechronicleherald.ca 4.22% 94.87x
maisondecinq.com 1.08% 93.17x
capebretonpost.com 1.00% 90.45x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.75% 66.44x
Canada Consumer Product Cluster 2.94% 59.55x
Home Remodeling 1.73% 55.06x
Furniture & Home Improvement 1.33% 54.27x
Assorted Topics (Television, Origami, Men's Health) 1.71% 54.20x
Travel, Food, Fashion & Fitness 5.24% 53.30x
DIY Decoration & Furniture 8.48% 52.83x
Female Lifestyle Content Readers 4.79% 48.92x
Comedy Content 0.52% 42.75x
Canada Business Cluster 8.68% 41.61x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female