Explore the Home Design Enthusiasts Audience
Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.
INTERESTS
The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Design Enthusiasts audience is Furniture and Appliances Industry.
| Interest | Composition | Index |
| Furniture and Appliances Industry | 58.29% | 35.29x |
| Kitchen & Bathroom Remodelers | 60.69% | 33.94x |
| Eco-Conscious Consumers | 51.08% | 33.28x |
| Luxury Second Home Owners | 43.37% | 32.52x |
| Home and Garden TV Fans | 50.72% | 32.23x |
| Home Kitchen Chefs | 51.03% | 31.40x |
| Beach House Second Home Owners | 43.58% | 31.16x |
| Women's Fitness Enthusiasts | 43.23% | 30.82x |
| Online Home Decor Shoppers | 43.40% | 30.13x |
| Tech-Savvy Moms | 51.31% | 29.55x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 1.65x |
| American Apparel | 0.03% | 1.51x |
| Eddie Bauer | 0.01% | 1.49x |
| Ralph Lauren | 0.01% | 1.38x |
| Zara | 0.02% | 1.30x |
| Madewell | 0.01% | 1.28x |
| Columbia | 0.01% | 1.27x |
| Kate Spade | 0.02% | 1.26x |
| REI | 0.01% | 1.26x |
| Lorna Jane | 0.00% | 1.26x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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WEBSITES
The Home Design Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Design Enthusiasts audience is cupofjo.com.
| Website | Composition | Index |
| cupofjo.com | 0.69% | 91.73x |
| desiretoinspire.net | 0.69% | 84.61x |
| themaryn.com | 0.24% | 83.44x |
| interiordesignpro.org | 0.28% | 82.01x |
| cementtileshop.com | 0.40% | 81.91x |
| glamshelf.com | 0.25% | 81.54x |
| justagirlblog.com | 0.26% | 80.97x |
| goldenboysandme.com | 0.24% | 80.22x |
| decorspace.net | 0.31% | 79.91x |
| cottageandvine.net | 0.43% | 79.63x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 8.70% | 32.46x |
| Travel, Food, Fashion & Fitness | 5.45% | 24.65x |
| Home Office Products | 1.11% | 21.76x |
| Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) | 36.08% | 20.72x |
| Female Lifestyle Content Readers | 5.97% | 19.58x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.12% | 19.54x |
| Comedy Content | 1.01% | 18.80x |
| Feminism | 2.13% | 18.77x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 18.11% | 18.46x |
| Home Décor, Furniture, & Decorating | 0.12% | 18.39x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home Design Enthusiasts audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999
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