Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 58.33% 42.26x
Home Custom Bedroom Decorators 58.33% 42.25x
Kitchen & Bathroom Remodelers 60.63% 39.12x
Home DIY Enthusiasts 63.77% 38.72x
Eco-Conscious Consumers 51.33% 38.58x
Luxury Second Home Owners 46.55% 37.23x
Home Kitchen Chefs 49.67% 36.43x
Women's Fitness Enthusiasts 45.08% 36.24x
Home and Garden TV Fans 54.42% 35.29x
Beach House Second Home Owners 48.29% 34.60x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.11x
Levi Strauss 0.02% 1.95x
Everlane 0.01% 1.86x
Free People 0.03% 1.75x
American Apparel 0.06% 1.72x
LL Bean 0.01% 1.69x
Armani 0.04% 1.65x
Patagonia 0.03% 1.65x
Express Outlets 0.01% 1.59x
Madewell 0.03% 1.56x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.27% 87.86x
industrystandarddesign.com 1.57% 87.70x
remodelista.com 5.68% 78.37x
littlevintagenest.com 1.54% 76.54x
emilyaclark.com 1.27% 75.92x
livelovediy.com 1.51% 73.35x
decoratingyoursmallspace.com 1.09% 72.10x
cb2.com 2.46% 69.91x
sunlitspaces.com 1.60% 69.73x
theinspiredroom.net 2.83% 69.61x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 9.21% 34.37x
Travel, Food, Fashion & Fitness 6.30% 26.88x
Home Décor, Furniture, & Decorating 0.10% 24.39x
Home Office Products 1.05% 24.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 21.91x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 39.15% 20.53x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.84% 20.30x
Assorted Topics (Family, Household Wellness, The Beach) 7.35% 20.25x
Comedy Content 1.06% 20.20x
Female Lifestyle Content Readers 7.08% 20.14x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female