Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 60.85% 37.39x
Eco-Conscious Consumers 52.73% 36.13x
Luxury Second Home Owners 45.77% 35.17x
Home and Garden TV Fans 52.98% 34.92x
Home Kitchen Chefs 49.73% 34.81x
Women's Fitness Enthusiasts 44.59% 34.00x
Beach House Second Home Owners 46.57% 33.47x
Online Home Decor Shoppers 45.52% 32.99x
Healthy Eaters 43.25% 32.39x
Tech-Savvy Moms 53.67% 32.35x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.92x
American Apparel 0.04% 1.46x
Patagonia 0.01% 1.35x
Michael Kors 0.02% 1.29x
Express Outlets 0.00% 1.25x
Zara 0.03% 1.24x
Lululemon 0.06% 1.23x
Madewell 0.02% 1.23x
LOFT 0.04% 1.19x
Free People 0.02% 1.17x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.57% 79.85x
remodelista.com 5.79% 77.25x
emilyaclark.com 1.24% 75.30x
designsponge.com 3.69% 74.94x
livelovediy.com 1.59% 73.03x
retrorenovation.com 1.12% 72.65x
theinspiredroom.net 2.84% 69.63x
centsationalstyle.com 2.56% 68.46x
copycatchic.com 1.18% 68.32x
littlevintagenest.com 1.84% 68.28x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 9.31% 33.34x
Travel, Food, Fashion & Fitness 6.05% 25.36x
Home Office Products 1.10% 22.91x
Home Décor, Furniture, & Decorating 0.11% 21.78x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.27% 19.98x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.60% 19.96x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 39.31% 19.48x
Female Lifestyle Content Readers 6.69% 19.43x
Feminism 2.04% 19.31x
Comedy Content 1.04% 19.15x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female