Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 59.53% 37.52x
Home Remodelers 62.39% 36.72x
Custom Home Lighting Shoppers 65.19% 35.89x
Home Custom Bedroom Decorators 65.21% 35.89x
Women's Fitness Enthusiasts 57.18% 35.69x
Wine Lovers 57.96% 35.46x
Home DIY Enthusiasts 63.29% 35.28x
Eco-Conscious Consumers 61.39% 34.62x
Home and Garden TV Fans 54.48% 34.23x
Luxury Second Home Owners 57.16% 34.14x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.55x
American Apparel 0.03% 1.45x
Uniqlo 0.01% 1.31x
Free People 0.02% 1.30x
Bonobos 0.01% 1.30x
Lululemon 0.04% 1.29x
Urban Outfitters 0.04% 1.25x
Ralph Lauren 0.01% 1.23x
Forever 21 0.04% 1.21x
Gap 0.07% 1.17x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.05% 34.01x
food52.com 1.77% 33.22x
cleanmama.net 1.29% 32.20x
designsponge.com 2.74% 32.06x
theinspiredroom.net 1.49% 31.21x
freshome.com 2.78% 31.12x
xojane.com 1.61% 30.65x
remodelista.com 4.30% 30.54x
centsationalstyle.com 1.61% 29.90x
vintagerevivals.com 1.42% 29.62x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 4.83% 24.09x
Travel, Food, Fashion & Fitness 4.17% 22.41x
Comedy Content 0.58% 18.66x
Home Décor, Furniture, & Decorating 0.01% 18.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.12x
Female Lifestyle Content Readers 6.56% 17.29x
Survival Guides 0.25% 16.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 16.77x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 31.51% 16.72x
Mysticism 0.30% 16.60x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female