Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 55.98% 70.70x
Home Custom Bedroom Decorators 55.97% 70.70x
Home Design and Living Publication Readers 55.25% 65.99x
Home Remodelers 57.86% 64.83x
Eco-Conscious Consumers 54.10% 62.77x
Women's Fitness Enthusiasts 55.06% 62.18x
Wine Lovers 55.64% 61.67x
Luxury Second Home Owners 52.41% 60.46x
Women’s Lifestyle Blogs Researchers 54.44% 59.88x
Women's Health Researchers 52.82% 59.72x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.17x
Carhartt 0.10% 1.04x
Maurices 0.01% 0.86x
Old Navy 0.01% 0.86x
Journeys 0.01% 0.71x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is designsponge.com.

Website Composition Index
designsponge.com 2.32% 58.88x
manrepeller.com 7.73% 47.81x
freshome.com 1.83% 47.25x
cozylittlehouse.com 1.05% 47.12x
designboom.com 1.13% 44.88x
gardenia.net 1.23% 44.24x
theparisreview.org 1.01% 43.80x
provenwinners.com 1.08% 43.54x
insteading.com 1.06% 43.29x
theinspiredroom.net 1.32% 43.21x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.18% 33.82x
Travel, Food, Fashion & Fitness 5.33% 30.74x
London Tourism & Events 0.16% 30.30x
Home Remodeling 2.68% 28.96x
Homeschooling 0.16% 28.39x
Furniture & Home Improvement 3.15% 25.62x
Female Lifestyle Content Readers 5.94% 25.52x
Organic Beauty & Skincare Products 0.51% 23.42x
Homemade Jewelry & Crafts 0.77% 23.40x
Tattoos & Costumes 0.09% 23.33x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female