Explore the Home Design Enthusiasts Audience
Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Design Enthusiasts audience.
INTERESTS
The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.
| Interest | Composition | Index |
| Custom Home Lighting Shoppers | 58.33% | 42.26x |
| Home Custom Bedroom Decorators | 58.33% | 42.25x |
| Kitchen & Bathroom Remodelers | 60.63% | 39.12x |
| Home DIY Enthusiasts | 63.77% | 38.72x |
| Eco-Conscious Consumers | 51.33% | 38.58x |
| Luxury Second Home Owners | 46.55% | 37.23x |
| Home Kitchen Chefs | 49.67% | 36.43x |
| Women's Fitness Enthusiasts | 45.08% | 36.24x |
| Home and Garden TV Fans | 54.42% | 35.29x |
| Beach House Second Home Owners | 48.29% | 34.60x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 2.11x |
| Levi Strauss | 0.02% | 1.95x |
| Everlane | 0.01% | 1.86x |
| Free People | 0.03% | 1.75x |
| American Apparel | 0.06% | 1.72x |
| LL Bean | 0.01% | 1.69x |
| Armani | 0.04% | 1.65x |
| Patagonia | 0.03% | 1.65x |
| Express Outlets | 0.01% | 1.59x |
| Madewell | 0.03% | 1.56x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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WEBSITES
The Home Design Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Design Enthusiasts audience is diyandmag.com.
| Website | Composition | Index |
| diyandmag.com | 1.27% | 87.86x |
| industrystandarddesign.com | 1.57% | 87.70x |
| remodelista.com | 5.68% | 78.37x |
| littlevintagenest.com | 1.54% | 76.54x |
| emilyaclark.com | 1.27% | 75.92x |
| livelovediy.com | 1.51% | 73.35x |
| decoratingyoursmallspace.com | 1.09% | 72.10x |
| cb2.com | 2.46% | 69.91x |
| sunlitspaces.com | 1.60% | 69.73x |
| theinspiredroom.net | 2.83% | 69.61x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 9.21% | 34.37x |
| Travel, Food, Fashion & Fitness | 6.30% | 26.88x |
| Home Décor, Furniture, & Decorating | 0.10% | 24.39x |
| Home Office Products | 1.05% | 24.33x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 21.91x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 39.15% | 20.53x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.84% | 20.30x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.35% | 20.25x |
| Comedy Content | 1.06% | 20.20x |
| Female Lifestyle Content Readers | 7.08% | 20.14x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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