Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 51.49% 74.24x
Custom Home Lighting Shoppers 51.49% 74.24x
Home Design and Living Publication Readers 51.44% 63.35x
Women’s Lifestyle Blogs Researchers 56.50% 62.44x
Home Remodelers 56.53% 62.12x
Women's Fitness Enthusiasts 55.40% 61.61x
Wine Lovers 54.27% 61.14x
Eco-Conscious Consumers 53.20% 60.44x
Kitchen & Bathroom Remodelers 57.55% 59.42x
Luxury Retail Researchers 52.62% 58.53x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.49x
Chicos 0.02% 1.38x
Express 0.02% 1.35x
Hollister 0.01% 1.30x
White House Black Market 0.02% 1.28x
Old Navy 0.03% 1.20x
American Eagle Outfitters 0.02% 1.20x
Journeys 0.02% 1.17x
Mens Wearhouse 0.02% 1.17x
Dressbarn 0.01% 1.15x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.59% 64.37x
thelifehacker.org 1.02% 58.00x
organized-home.com 1.12% 52.12x
missmustardseed.com 2.08% 50.89x
hgtv.ca 5.45% 49.24x
town-n-country-living.com 2.09% 49.20x
theinspiredroom.net 1.77% 47.68x
frenchcountrycottage.net 1.20% 47.17x
remodelista.com 7.40% 46.75x
thriftydecorchick.com 4.76% 46.67x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.14% 34.03x
Travel, Food, Fashion & Fitness 4.38% 31.45x
Home Remodeling 1.85% 30.93x
Mysticism 0.12% 29.38x
Canada Shopping - General Commerce 0.26% 29.21x
Canada Consumer Product Cluster 4.16% 26.88x
Canada Shopping - Kitchenware 0.63% 26.71x
Perfume, Makeup & Cosmetics 0.49% 26.51x
Furniture & Home Improvement 2.18% 26.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 23.93x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female