Explore the Home Design Enthusiasts Audience
Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 552 thousand unique devices whose actions qualify for the Home Design Enthusiasts audience.
INTERESTS
The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Design Enthusiasts audience is Custom Home Lighting Shoppers.
| Interest | Composition | Index |
| Custom Home Lighting Shoppers | 15.67% | 163.64x |
| Home Custom Bedroom Decorators | 15.67% | 163.52x |
| Women's Fitness Enthusiasts | 44.91% | 139.62x |
| Women’s Lifestyle Blogs Researchers | 48.92% | 136.12x |
| Women's Health Researchers | 45.14% | 135.90x |
| Eco-Conscious Consumers | 37.66% | 123.24x |
| Luxury Retail Researchers | 43.89% | 116.97x |
| Home Design and Living Publication Readers | 22.90% | 114.80x |
| Home Remodelers | 43.12% | 111.86x |
| Mens Fitness Publication Readers | 35.47% | 111.69x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.36x |
| Mens Wearhouse | 0.02% | 1.79x |
| Hollister | 0.01% | 1.71x |
| J. Crew | 0.01% | 1.40x |
| Zumiez | 0.02% | 1.35x |
| Old Navy | 0.02% | 1.28x |
| Buckle | 0.01% | 1.19x |
| Chicos | 0.01% | 1.19x |
| Talbots | 0.01% | 1.11x |
| Aeropostale | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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WEBSITES
The Home Design Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Design Enthusiasts audience is mastermindtoys.com.
| Website | Composition | Index |
| mastermindtoys.com | 1.71% | 114.21x |
| fitwirr.com | 7.46% | 111.09x |
| sheridannurseries.com | 1.18% | 103.57x |
| thetelegram.com | 1.46% | 99.69x |
| theguardian.pe.ca | 1.53% | 98.61x |
| ratehub.ca | 1.93% | 96.88x |
| luxurycolumnist.com | 4.78% | 96.45x |
| thechronicleherald.ca | 4.22% | 94.87x |
| maisondecinq.com | 1.08% | 93.17x |
| capebretonpost.com | 1.00% | 90.45x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.75% | 66.44x |
| Canada Consumer Product Cluster | 2.94% | 59.55x |
| Home Remodeling | 1.73% | 55.06x |
| Furniture & Home Improvement | 1.33% | 54.27x |
| Assorted Topics (Television, Origami, Men's Health) | 1.71% | 54.20x |
| Travel, Food, Fashion & Fitness | 5.24% | 53.30x |
| DIY Decoration & Furniture | 8.48% | 52.83x |
| Female Lifestyle Content Readers | 4.79% | 48.92x |
| Comedy Content | 0.52% | 42.75x |
| Canada Business Cluster | 8.68% | 41.61x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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