Explore the Home Design Enthusiasts Audience
Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Design Enthusiasts audience.
INTERESTS
The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Design Enthusiasts audience is Architecture Enthusiasts.
| Interest | Composition | Index |
| Architecture Enthusiasts | 61.13% | 120.52x |
| Home Decor Shoppers | 79.63% | 118.25x |
| Women’s Lifestyle Blogs Researchers | 22.65% | 116.48x |
| Home Goods Shoppers | 44.80% | 106.55x |
| Online Home Decor Shoppers | 45.48% | 103.81x |
| Landscape Architects | 61.21% | 100.10x |
| Grandparents | 24.02% | 89.03x |
| Home Remodelers | 32.66% | 79.93x |
| Women’s Fashion Blogs Readers | 30.36% | 79.07x |
| Luxury Second Home Owners | 21.05% | 79.06x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.46x |
| Gymboree | 0.01% | 1.38x |
| Old Navy | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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WEBSITES
The Home Design Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Design Enthusiasts audience is insidehalton.com.
| Website | Composition | Index |
| insidehalton.com | 5.06% | 81.95x |
| dezeen.com | 1.20% | 81.06x |
| shabbyfufu.com | 1.04% | 74.37x |
| timescolonist.com | 4.21% | 70.65x |
| domino.com | 17.88% | 70.45x |
| stylebyemilyhenderson.com | 10.71% | 69.66x |
| fitwirr.com | 2.93% | 69.54x |
| confessionsofaserialdiyer.com | 5.67% | 69.35x |
| thechronicleherald.ca | 1.38% | 68.81x |
| thenordroom.com | 1.68% | 68.49x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 0.66% | 47.65x |
| Home Remodeling | 0.79% | 47.15x |
| DIY Decoration & Furniture | 5.14% | 41.85x |
| Quebec Vacations | 1.76% | 41.18x |
| Travel, Food, Fashion & Fitness | 2.39% | 38.43x |
| Canada Consumer Product Cluster | 1.33% | 31.98x |
| Perfume, Makeup & Cosmetics | 0.51% | 30.36x |
| Female Lifestyle Content Readers | 2.01% | 29.85x |
| Vancouver British Columbia Research Cluster | 1.91% | 29.39x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 8.55% | 28.72x |
Composition Percentage:
The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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