Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Furniture and Appliances Industry.

Interest Composition Index
Furniture and Appliances Industry 58.29% 35.29x
Kitchen & Bathroom Remodelers 60.69% 33.94x
Eco-Conscious Consumers 51.08% 33.28x
Luxury Second Home Owners 43.37% 32.52x
Home and Garden TV Fans 50.72% 32.23x
Home Kitchen Chefs 51.03% 31.40x
Beach House Second Home Owners 43.58% 31.16x
Women's Fitness Enthusiasts 43.23% 30.82x
Online Home Decor Shoppers 43.40% 30.13x
Tech-Savvy Moms 51.31% 29.55x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.01% 1.65x
American Apparel 0.03% 1.51x
Eddie Bauer 0.01% 1.49x
Ralph Lauren 0.01% 1.38x
Zara 0.02% 1.30x
Madewell 0.01% 1.28x
Columbia 0.01% 1.27x
Kate Spade 0.02% 1.26x
REI 0.01% 1.26x
Lorna Jane 0.00% 1.26x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is cupofjo.com.

Website Composition Index
cupofjo.com 0.69% 91.73x
desiretoinspire.net 0.69% 84.61x
themaryn.com 0.24% 83.44x
interiordesignpro.org 0.28% 82.01x
cementtileshop.com 0.40% 81.91x
glamshelf.com 0.25% 81.54x
justagirlblog.com 0.26% 80.97x
goldenboysandme.com 0.24% 80.22x
decorspace.net 0.31% 79.91x
cottageandvine.net 0.43% 79.63x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.70% 32.46x
Travel, Food, Fashion & Fitness 5.45% 24.65x
Home Office Products 1.11% 21.76x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 36.08% 20.72x
Female Lifestyle Content Readers 5.97% 19.58x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.12% 19.54x
Comedy Content 1.01% 18.80x
Feminism 2.13% 18.77x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 18.11% 18.46x
Home Décor, Furniture, & Decorating 0.12% 18.39x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999