Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Architecture Enthusiasts.

Interest Composition Index
Architecture Enthusiasts 61.13% 120.52x
Home Decor Shoppers 79.63% 118.25x
Women’s Lifestyle Blogs Researchers 22.65% 116.48x
Home Goods Shoppers 44.80% 106.55x
Online Home Decor Shoppers 45.48% 103.81x
Landscape Architects 61.21% 100.10x
Grandparents 24.02% 89.03x
Home Remodelers 32.66% 79.93x
Women’s Fashion Blogs Readers 30.36% 79.07x
Luxury Second Home Owners 21.05% 79.06x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.46x
Gymboree 0.01% 1.38x
Old Navy 0.01% 1.25x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is insidehalton.com.

Website Composition Index
insidehalton.com 5.06% 81.95x
dezeen.com 1.20% 81.06x
shabbyfufu.com 1.04% 74.37x
timescolonist.com 4.21% 70.65x
domino.com 17.88% 70.45x
stylebyemilyhenderson.com 10.71% 69.66x
fitwirr.com 2.93% 69.54x
confessionsofaserialdiyer.com 5.67% 69.35x
thechronicleherald.ca 1.38% 68.81x
thenordroom.com 1.68% 68.49x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.66% 47.65x
Home Remodeling 0.79% 47.15x
DIY Decoration & Furniture 5.14% 41.85x
Quebec Vacations 1.76% 41.18x
Travel, Food, Fashion & Fitness 2.39% 38.43x
Canada Consumer Product Cluster 1.33% 31.98x
Perfume, Makeup & Cosmetics 0.51% 30.36x
Female Lifestyle Content Readers 2.01% 29.85x
Vancouver British Columbia Research Cluster 1.91% 29.39x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 8.55% 28.72x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female