Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 871.8 Thousand Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 871.8 thousand unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 31.32% 103.42x
Custom Home Lighting Shoppers 31.32% 103.42x
Women's Fitness Enthusiasts 48.48% 89.12x
Women’s Lifestyle Blogs Researchers 50.55% 89.01x
Home Remodelers 47.20% 87.56x
Women's Health Researchers 47.05% 82.93x
Home Design and Living Publication Readers 34.62% 82.52x
Eco-Conscious Consumers 41.96% 82.26x
Luxury Retail Researchers 44.94% 81.10x
Kitchen & Bathroom Remodelers 49.98% 79.74x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
The Childrens Place 0.02% 1.57x
Express 0.01% 1.43x
Zumiez 0.01% 1.41x
Maurices 0.02% 1.36x
LOFT 0.01% 1.31x
Chicos 0.01% 1.31x
Gap 0.01% 1.30x
Victoria's Secret 0.02% 1.07x
Carhartt 0.10% 1.01x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.17% 100.59x
fitwirr.com 5.80% 73.44x
hgtv.ca 2.22% 67.74x
luxurycolumnist.com 3.74% 66.46x
missmustardseed.com 2.14% 65.30x
maisondecinq.com 1.25% 65.25x
frenchcountrycottage.net 1.35% 63.16x
burnabynow.com 1.54% 62.33x
mastermindtoys.com 1.65% 60.38x
theboutiqueadventurer.com 3.10% 59.84x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.81% 45.35x
DIY Decoration & Furniture 7.09% 44.47x
Travel, Food, Fashion & Fitness 5.60% 43.67x
Canada Consumer Product Cluster 2.73% 42.72x
Assorted Topics (Television, Origami, Men's Health) 1.76% 39.71x
Canada Shopping - Kitchenware 0.64% 39.67x
Furniture & Home Improvement 1.53% 39.57x
Female Lifestyle Content Readers 4.51% 36.93x
Comedy Content 0.65% 33.93x
Vegans & Animal Welfare 0.35% 33.10x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female