Dstillery Audiences

HOME DESIGN ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Home Design Enthusiasts Audience

Below you'll find more information about the Home Design Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Design Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design Enthusiasts audience is Home Remodelers.

Interest Composition Index
Home Remodelers 59.78% 81.53x
Home Custom Bedroom Decorators 53.83% 80.39x
Custom Home Lighting Shoppers 53.87% 80.20x
Home DIY Enthusiasts 58.98% 76.70x
Kitchen & Bathroom Remodelers 61.56% 74.76x
Home Design and Living Publication Readers 51.50% 72.09x
Eco-Conscious Consumers 51.08% 70.87x
Luxury Second Home Owners 46.15% 69.10x
Home and Garden TV Fans 53.29% 68.68x
Tech-Savvy Moms 51.41% 65.33x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Interest attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 2.19x
Supreme 0.02% 2.09x
Bonobos 0.13% 1.84x
Ralph Lauren 0.03% 1.46x
Jos A. Bank Clothiers 0.43% 1.45x
Madewell 0.05% 1.39x
Topshop 0.02% 1.39x
LL Bean 0.01% 1.38x
Mens Wearhouse 0.66% 1.36x
REI 0.02% 1.33x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Location attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design Enthusiasts audience is livelovediy.com.

Website Composition Index
livelovediy.com 1.14% 53.04x
emilyaclark.com 1.19% 46.90x
theletteredcottage.net 1.61% 46.44x
farrow-ball.com 1.11% 46.37x
cb2.com 1.42% 45.76x
remodelista.com 5.57% 43.89x
theinspiredroom.net 2.73% 43.72x
beautyeditor.ca 1.23% 43.21x
yellowbrickhome.com 1.30% 43.14x
sunlitspaces.com 1.16% 42.83x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Web attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design Enthusiasts audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 11.29% 44.59x
Home Décor, Furniture, & Decorating 0.08% 36.24x
Travel, Food, Fashion & Fitness 8.14% 34.97x
Home Office Products 0.91% 31.10x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 28.99x
Comedy Content 1.14% 26.87x
Organic Beauty & Skincare Products 4.96% 25.83x
Female Lifestyle Content Readers 10.35% 25.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.98% 25.33x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 47.31% 25.22x
Composition Percentage: The overlap percentage between the Home Design Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Home Design Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female