Dstillery Audiences

HOME DESIGN AND LIVING PUBLICATION READERS

Audience Size: 3.2 Million Devices

Explore the Home Design and Living Publication Readers Audience

Below you'll find more information about the Home Design and Living Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Design and Living Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Design and Living Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Design and Living Publication Readers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 72.10% 50.32x
Nutrition Conscious Eaters 67.67% 48.95x
Healthy Eaters 68.93% 48.86x
Home Kitchen Chefs 71.24% 48.77x
Wine Lovers 62.30% 46.87x
Cooking Show Fans 65.93% 46.28x
Recipe Researchers 68.97% 45.86x
Luxury Fitness Shoppers 60.07% 45.24x
Luxury Athletic Footwear Shoppers 60.06% 45.24x
Home Custom Bedroom Decorators 55.46% 44.86x
Composition Percentage: The overlap percentage between the Home Design and Living Publication Readers audience and the Interest attribute.
Index: A comparison of the Home Design and Living Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Design and Living Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Design and Living Publication Readers audience is REI.

Location Composition Index
REI 0.02% 1.43x
Bonobos 0.02% 1.40x
Chicos 0.06% 1.32x
The North Face 0.02% 1.28x
Lululemon 0.04% 1.23x
Free People 0.02% 1.20x
Carhartt 0.19% 1.19x
J. Crew 0.03% 1.17x
Tommy Bahama 0.02% 1.16x
Belk 0.01% 1.16x
Composition Percentage: The overlap percentage between the Home Design and Living Publication Readers audience and the Location attribute.
Index: A comparison of the Home Design and Living Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Design and Living Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Design and Living Publication Readers audience is mastercook.com.

Website Composition Index
mastercook.com 1.09% 50.86x
food52.com 3.28% 48.62x
ifoodblogger.com 3.52% 43.97x
honestcooking.com 2.89% 43.01x
confessionsofacookbookqueen.com 1.15% 40.83x
prouditaliancook.com 1.33% 40.35x
wearychef.com 3.87% 40.24x
recipetips.com 1.41% 40.09x
girlversusdough.com 1.24% 39.76x
diabeticlivingonline.com 1.25% 39.55x
Composition Percentage: The overlap percentage between the Home Design and Living Publication Readers audience and the Web attribute.
Index: A comparison of the Home Design and Living Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Design and Living Publication Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 25.47x
Travel, Food, Fashion & Fitness 4.35% 23.09x
Low Carb Diets 10.29% 22.78x
Consumer Packaged Goods 19.37% 22.00x
DIY Decoration & Furniture 4.09% 20.85x
Food Cluster 3.55% 20.79x
Assorted Topics (Family, Household Wellness, The Beach) 9.69% 20.41x
Female Lifestyle Content Readers 7.14% 20.10x
Coupons & Family 9.63% 19.71x
Stay at Home Mom 29.65% 19.13x
Composition Percentage: The overlap percentage between the Home Design and Living Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Design and Living Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Design and Living Publication Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female