Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 59.02% 64.60x
Trendy Shoe Shoppers 54.44% 62.42x
Apartment Furniture Shoppers 54.91% 60.47x
Custom Home Lighting Shoppers 44.74% 57.01x
Home Custom Bedroom Decorators 44.36% 56.98x
Online Home Decor Shoppers 46.50% 53.12x
Home Decor Shoppers 47.64% 51.88x
Home Coffee Makers 41.82% 51.78x
Budget Grocery Shoppers 38.03% 51.09x
Country Home Decorators 40.52% 50.65x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.11x
Jos A. Bank Clothiers 0.56% 1.79x
Intermix 0.02% 1.78x
Bonobos 0.11% 1.75x
Topshop 0.02% 1.66x
Supreme 0.02% 1.56x
Club Monaco 0.03% 1.52x
Johnston and Murphy 0.22% 1.50x
Saint Laurent Paris 0.01% 1.46x
Ann Taylor 0.04% 1.44x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is worldmarket.com.

Website Composition Index
worldmarket.com 7.23% 59.73x
pier1.com 2.95% 58.72x
mcgeeandco.com 1.00% 47.82x
cb2.com 2.02% 47.15x
zgallerie.com 12.13% 45.85x
arhaus.com 3.42% 42.54x
katespade.com 5.68% 41.36x
tableclothsfactory.com 1.18% 39.84x
barenecessities.com 2.03% 39.30x
save-on-crafts.com 2.68% 38.84x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 3.76% 35.39x
Furniture & Home Improvement 29.87% 31.72x
Washington D.C. Hotels 0.03% 29.75x
Home Office Products 0.87% 29.15x
Home Decoration - Crafts & Kids 3.98% 27.11x
Home Décor, Furniture, & Decorating 0.05% 25.12x
Holiday Gifts 1.66% 25.11x
Beach & Intimate Wear 1.91% 24.68x
Custom Gifts 6.67% 24.37x
South Carolina Travel 0.49% 23.72x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female