Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 60.34% 66.92x
Trendy Shoe Shoppers 52.95% 65.43x
Apartment Furniture Shoppers 53.61% 63.66x
Home Custom Bedroom Decorators 43.57% 60.86x
Custom Home Lighting Shoppers 46.39% 60.26x
Online Home Decor Shoppers 46.47% 57.60x
Home Decor Shoppers 47.33% 54.92x
Home Coffee Makers 41.85% 54.23x
Budget Grocery Shoppers 37.61% 54.07x
Nashville Activity Researchers 39.86% 53.98x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.86x
Jos A. Bank Clothiers 0.43% 1.71x
Topshop 0.01% 1.69x
Bonobos 0.05% 1.67x
Kate Spade 0.02% 1.63x
Club Monaco 0.01% 1.53x
Patagonia 0.03% 1.53x
Ralph Lauren 0.01% 1.52x
Intermix 0.01% 1.48x
J. Crew 0.03% 1.45x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is worldmarket.com.

Website Composition Index
worldmarket.com 8.58% 100.82x
pier1.com 3.40% 97.48x
cb2.com 2.63% 78.29x
mcgeeandco.com 1.33% 70.72x
zgallerie.com 11.74% 69.93x
furniturelandsouth.com 1.08% 68.92x
katespade.com 6.99% 66.59x
coach.com 1.09% 66.25x
arhaus.com 4.05% 66.14x
barenecessities.com 2.22% 65.38x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 4.18% 35.58x
Furniture & Home Improvement 29.88% 31.69x
Home Office Products 0.95% 28.65x
Washington D.C. Hotels 0.04% 27.86x
Home Decoration - Crafts & Kids 3.88% 27.22x
Home Décor, Furniture, & Decorating 0.06% 25.36x
Holiday Gifts 1.64% 25.07x
South Carolina Travel 0.54% 24.70x
Beach & Intimate Wear 1.98% 24.11x
Custom Gifts 6.58% 23.99x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female