Explore the Home Goods Shoppers Audience
Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Home Goods Shoppers audience.
INTERESTS
The Home Goods Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Goods Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 35.91% | 42.80x |
| Apartment Furniture Shoppers | 27.81% | 42.26x |
| Home Goods Supercenter Shoppers | 25.95% | 41.77x |
| Online Home Decor Shoppers | 16.83% | 40.76x |
| Trendy Shoe Shoppers | 21.17% | 38.74x |
| Budget Grocery Shoppers | 32.02% | 37.82x |
| Home Coffee Makers | 26.09% | 36.83x |
| Home Rug Shoppers | 34.76% | 36.16x |
| Home Custom Bedroom Decorators | 10.82% | 34.95x |
| Custom Home Lighting Shoppers | 10.82% | 34.95x |
Composition Percentage:
The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.88x |
| Aeropostale | 0.02% | 1.61x |
| Express | 0.02% | 1.52x |
| Jos A. Bank Clothiers | 0.01% | 1.49x |
| Chicos | 0.02% | 1.46x |
| Dressbarn | 0.01% | 1.34x |
| White House Black Market | 0.02% | 1.33x |
| Old Navy | 0.03% | 1.31x |
| American Eagle Outfitters | 0.02% | 1.26x |
| Zumiez | 0.01% | 1.24x |
Composition Percentage:
The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
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WEBSITES
The Home Goods Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Goods Shoppers audience is wayfair.com.
| Website | Composition | Index |
| wayfair.com | 39.64% | 46.96x |
| arhaus.com | 2.74% | 40.54x |
| hayneedle.com | 2.26% | 33.28x |
| partycity.com | 4.12% | 33.04x |
| myfoodandfamily.com | 3.26% | 25.19x |
| hotels.com | 1.81% | 25.17x |
| findsimilar.com | 1.28% | 25.05x |
| expedia.com | 3.38% | 24.48x |
| avasflowers.net | 1.46% | 23.70x |
| farrow-ball.com | 2.07% | 22.86x |
Composition Percentage:
The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 1.07% | 27.37x |
| Furniture Shopping | 0.21% | 24.91x |
| Toys Shopping | 0.06% | 21.31x |
| Women Shoppers | 0.11% | 18.31x |
| Mail Order Food | 0.37% | 17.69x |
| Home Remodeling | 0.70% | 17.35x |
| Shopping Catalogs | 0.19% | 17.27x |
| Party Planning & Invitations | 3.80% | 16.74x |
| Promo Codes | 0.44% | 15.05x |
| DIY Decoration & Furniture | 2.08% | 12.95x |
Composition Percentage:
The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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