Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 44.28% 39.85x
Apartment Furniture Shoppers 35.64% 38.26x
Home Decor Shoppers 45.37% 37.60x
Country Home Decorators 41.99% 35.26x
Trendy Shoe Shoppers 32.16% 33.90x
Budget Grocery Shoppers 37.86% 33.48x
Home Goods Supercenter Shoppers 41.04% 33.37x
Home Rug Shoppers 41.05% 33.37x
Online Home Decor Shoppers 27.18% 32.84x
Home Coffee Makers 34.59% 31.37x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Coach.

Location Composition Index
Coach 0.02% 1.84x
Banana Republic 0.03% 1.65x
Michael Kors 0.02% 1.63x
Eddie Bauer 0.02% 1.63x
Talbots 0.02% 1.62x
Jos A. Bank Clothiers 0.02% 1.59x
Gymboree 0.02% 1.58x
White House Black Market 0.03% 1.58x
Chicos 0.03% 1.52x
Express 0.03% 1.51x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is steinmart.com.

Website Composition Index
steinmart.com 1.06% 45.03x
burkedecor.com 2.42% 42.69x
overstock.com 1.30% 35.20x
wayfair.com 81.61% 29.02x
dollartree.com 1.43% 28.91x
bluestoneperennials.com 1.01% 28.75x
hellolovelystudio.com 1.02% 27.21x
hayneedle.com 5.58% 26.70x
arhaus.com 4.46% 25.87x
lifeonvirginiastreet.com 1.06% 25.29x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 2.26% 25.14x
Custom Gifts 0.13% 24.46x
Party Suppliers 0.18% 23.77x
Furniture & Home Improvement 2.18% 23.48x
Women Shoppers 0.77% 20.43x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.04% 19.07x
Fashion & Retail 0.34% 18.76x
Promo Codes 0.66% 18.30x
Networking Marketing 0.05% 17.70x
Home Remodeling 1.15% 16.95x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female