Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 44.51% 37.71x
Apartment Furniture Shoppers 35.13% 33.05x
Home Decor Shoppers 41.69% 32.02x
Trendy Shoe Shoppers 32.91% 31.54x
Country Home Decorators 36.58% 29.31x
Budget Grocery Shoppers 33.85% 28.99x
Home Rug Shoppers 39.50% 28.91x
Home Goods Supercenter Shoppers 39.50% 28.91x
Furniture Shoppers 50.61% 28.31x
Home Coffee Makers 32.88% 28.27x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.99x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is zgallerie.com.

Website Composition Index
zgallerie.com 1.08% 64.92x
potterybarn.com 1.01% 53.50x
jossandmain.com 1.29% 53.00x
restorationhardware.com 1.31% 50.55x
mcgeeandco.com 1.29% 42.34x
williams-sonoma.com 1.08% 39.49x
nyandcompany.com 2.62% 39.27x
steinmart.com 3.39% 37.42x
overstock.com 5.58% 36.41x
vicicollection.com 1.31% 36.21x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 3.07% 25.64x
Home Decoration - Crafts & Kids 0.21% 23.92x
Furniture Shopping 7.54% 21.21x
Party Suppliers 0.89% 19.90x
Higher-End Fashion Brands 0.05% 19.89x
Women Shoppers 2.44% 19.72x
Cheerleading 0.09% 18.36x
Promo Codes 1.41% 17.84x
Custom Gifts 0.36% 17.83x
Southern California Cluster 0.04% 17.48x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female