Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 466.7 Thousand Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 466.7 thousand unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 43.20% 39.91x
Apartment Furniture Shoppers 33.57% 36.00x
Home Decor Shoppers 42.87% 34.84x
Trendy Shoe Shoppers 31.30% 33.06x
Country Home Decorators 38.88% 32.60x
Budget Grocery Shoppers 34.65% 31.82x
Home Goods Supercenter Shoppers 39.19% 31.49x
Home Rug Shoppers 39.19% 31.48x
Furniture Shoppers 50.55% 30.58x
Home Coffee Makers 32.74% 30.14x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.82x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is nyandcompany.com.

Website Composition Index
nyandcompany.com 1.85% 40.79x
steinmart.com 2.41% 39.41x
overstock.com 4.01% 36.23x
shein.com 1.07% 34.07x
burkedecor.com 3.93% 30.22x
apt2b.com 1.36% 28.43x
traderjoes.com 1.88% 27.97x
blair.com 1.28% 27.55x
arhaus.com 4.30% 26.52x
hayneedle.com 6.99% 25.93x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.13% 25.95x
Furniture & Home Improvement 2.69% 24.35x
Furniture Shopping 5.12% 23.19x
Party Suppliers 0.48% 20.95x
Custom Gifts 0.25% 20.79x
Promo Codes 1.02% 19.88x
Women Shoppers 1.49% 19.70x
Cheerleading 0.06% 18.51x
Pre-Built Home Researchers 0.24% 17.96x
Fashion & Retail 1.01% 17.63x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female