Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 47.73% 30.61x
Home Decor Shoppers 40.07% 26.93x
Apartment Furniture Shoppers 38.75% 26.55x
Trendy Shoe Shoppers 37.11% 26.18x
Home Rug Shoppers 41.20% 23.64x
Home Goods Supercenter Shoppers 41.20% 23.63x
Budget Grocery Shoppers 35.43% 23.34x
Soap Shoppers 32.85% 23.17x
Country Home Decorators 37.68% 23.06x
Furniture Shoppers 52.37% 23.00x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.80x
Banana Republic 0.01% 1.54x
Chicos 0.02% 1.53x
Lane Bryant 0.01% 1.50x
Jos A. Bank Clothiers 0.01% 1.49x
American Eagle Outfitters 0.01% 1.39x
LOFT 0.01% 1.33x
Express 0.01% 1.25x
White House Black Market 0.01% 1.23x
Old Navy 0.02% 1.23x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is zgallerie.com.

Website Composition Index
zgallerie.com 2.29% 48.37x
worldmarket.com 1.11% 47.29x
jossandmain.com 2.63% 40.64x
potterybarn.com 2.37% 38.89x
westelm.com 1.47% 38.54x
restorationhardware.com 2.83% 36.81x
onekingslane.com 1.62% 35.72x
containerstore.com 1.32% 31.08x
bcbg.com 1.05% 30.21x
papersource.com 1.16% 29.90x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 4.92% 20.73x
Home Office Products 0.05% 17.55x
Home Decoration - Crafts & Kids 0.45% 16.06x
Furniture Shopping 13.13% 15.57x
Higher-End Fashion Brands 0.14% 15.38x
Cheerleading 0.23% 15.33x
Party Suppliers 2.13% 14.85x
Women Shoppers 4.63% 14.81x
Custom Gifts 1.01% 14.47x
Holiday Gifts 0.17% 13.91x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female