Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 35.91% 42.80x
Apartment Furniture Shoppers 27.81% 42.26x
Home Goods Supercenter Shoppers 25.95% 41.77x
Online Home Decor Shoppers 16.83% 40.76x
Trendy Shoe Shoppers 21.17% 38.74x
Budget Grocery Shoppers 32.02% 37.82x
Home Coffee Makers 26.09% 36.83x
Home Rug Shoppers 34.76% 36.16x
Home Custom Bedroom Decorators 10.82% 34.95x
Custom Home Lighting Shoppers 10.82% 34.95x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.88x
Aeropostale 0.02% 1.61x
Express 0.02% 1.52x
Jos A. Bank Clothiers 0.01% 1.49x
Chicos 0.02% 1.46x
Dressbarn 0.01% 1.34x
White House Black Market 0.02% 1.33x
Old Navy 0.03% 1.31x
American Eagle Outfitters 0.02% 1.26x
Zumiez 0.01% 1.24x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 39.64% 46.96x
arhaus.com 2.74% 40.54x
hayneedle.com 2.26% 33.28x
partycity.com 4.12% 33.04x
myfoodandfamily.com 3.26% 25.19x
hotels.com 1.81% 25.17x
findsimilar.com 1.28% 25.05x
expedia.com 3.38% 24.48x
avasflowers.net 1.46% 23.70x
farrow-ball.com 2.07% 22.86x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 1.07% 27.37x
Furniture Shopping 0.21% 24.91x
Toys Shopping 0.06% 21.31x
Women Shoppers 0.11% 18.31x
Mail Order Food 0.37% 17.69x
Home Remodeling 0.70% 17.35x
Shopping Catalogs 0.19% 17.27x
Party Planning & Invitations 3.80% 16.74x
Promo Codes 0.44% 15.05x
DIY Decoration & Furniture 2.08% 12.95x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female