Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 49.10% 35.98x
Apartment Furniture Shoppers 43.26% 31.47x
Home Decor Shoppers 42.38% 30.08x
Trendy Shoe Shoppers 40.31% 29.62x
Furniture Shoppers 53.95% 28.29x
Home Rug Shoppers 37.58% 26.63x
Home Goods Supercenter Shoppers 37.57% 26.62x
Online Home Decor Shoppers 35.88% 26.49x
Bed & Bath Shoppers 42.00% 25.63x
Country Home Decorators 36.89% 25.47x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.74x
Chicos 0.01% 1.73x
Victoria's Secret 0.01% 1.42x
Mens Wearhouse 0.01% 1.39x
Maurices 0.01% 1.02x
Carhartt 0.12% 0.91x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is zgallerie.com.

Website Composition Index
zgallerie.com 4.64% 55.81x
worldmarket.com 1.99% 53.20x
jossandmain.com 5.65% 45.16x
potterybarn.com 4.90% 42.51x
westelm.com 2.97% 41.89x
kirklands.com 2.87% 41.24x
restorationhardware.com 5.42% 40.27x
onekingslane.com 3.02% 38.46x
luxedecor.com 1.28% 36.59x
pbteen.com 1.04% 35.51x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 8.63% 29.23x
Home Office Products 0.14% 23.03x
Higher-End Fashion Brands 0.30% 21.09x
Home Decoration - Crafts & Kids 0.97% 20.46x
Cheerleading 0.65% 20.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 20.23x
Furniture Shopping 24.90% 19.18x
Party Suppliers 4.48% 18.15x
Apartment & Community Real Estate Researchers 0.13% 18.01x
Custom Gifts 1.87% 17.68x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female