Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 52.34% 35.21x
Trendy Shoe Shoppers 53.34% 34.78x
Home Interior Design Enthusiasts 60.62% 34.40x
Home Custom Bedroom Decorators 43.98% 31.86x
Custom Home Lighting Shoppers 43.98% 31.86x
Online Home Decor Shoppers 45.44% 31.71x
Home Decor Shoppers 46.42% 31.14x
Home Coffee Makers 41.32% 29.41x
Country Home Decorators 45.24% 28.53x
Orlando Activities Researchers 42.94% 28.51x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.72x
Kate Spade 0.03% 1.67x
Chicos 0.08% 1.66x
Club Monaco 0.02% 1.66x
Everlane 0.01% 1.65x
Michael Kors 0.04% 1.65x
Armani 0.04% 1.55x
Jos A. Bank Clothiers 0.26% 1.55x
Zara 0.05% 1.55x
Columbia 0.02% 1.53x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is worldmarket.com.

Website Composition Index
worldmarket.com 10.03% 72.54x
pier1.com 3.85% 70.94x
cb2.com 3.01% 54.24x
zgallerie.com 10.98% 50.59x
coach.com 1.25% 48.00x
furniturelandsouth.com 1.19% 46.93x
katespade.com 8.05% 46.83x
barenecessities.com 2.54% 46.52x
tableclothsfactory.com 1.60% 45.40x
francescas.com 1.16% 44.94x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 4.56% 27.77x
Furniture & Home Improvement 29.17% 24.07x
Home Office Products 0.98% 22.68x
Home Decoration - Crafts & Kids 4.06% 22.35x
Washington D.C. Hotels 0.05% 22.32x
Holiday Gifts 1.70% 19.79x
South Carolina Travel 0.60% 18.94x
Custom Gifts 6.75% 18.87x
Beach & Intimate Wear 2.21% 18.84x
DIY Decoration & Furniture 4.99% 18.62x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female