Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 5.3 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 61.12% 30.47x
Apartment Furniture Shoppers 57.49% 28.57x
Trendy Shoe Shoppers 51.57% 27.91x
Home Decor Shoppers 54.87% 25.63x
Online Home Decor Shoppers 49.32% 25.47x
Country Home Decorators 44.21% 24.84x
Budget Grocery Shoppers 42.78% 24.35x
Bed & Bath Shoppers 51.20% 24.32x
Furniture Shoppers 67.82% 24.25x
Home Coffee Makers 41.06% 24.24x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.58x
REI 0.01% 1.49x
American Apparel 0.03% 1.46x
Free People 0.02% 1.40x
Armani 0.02% 1.38x
Madewell 0.02% 1.37x
Tommy Bahama 0.01% 1.33x
Zara 0.02% 1.33x
Gap 0.08% 1.31x
Urban Outfitters 0.04% 1.30x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is zgallerie.com.

Website Composition Index
zgallerie.com 7.60% 44.71x
katespade.com 1.12% 43.23x
worldmarket.com 4.04% 41.97x
jossandmain.com 9.10% 40.39x
kirklands.com 4.83% 39.65x
toysrus.com 3.20% 36.16x
clarksusa.com 1.12% 35.30x
potterybarn.com 7.40% 33.22x
containerstore.com 5.89% 32.76x
westelm.com 4.69% 32.08x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 11.60% 21.67x
ISPs & Local Services 0.02% 18.23x
Home Office Products 0.25% 18.13x
Higher-End Fashion Brands 0.67% 17.66x
Home Decoration - Crafts & Kids 1.58% 17.51x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 16.02x
Cheerleading 0.97% 14.92x
Shopping Catalogs 1.71% 14.68x
Custom Gifts 3.00% 14.46x
Furniture Shopping 34.17% 14.43x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female