Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 11.00% 42.86x
Kids Clothing Shoppers 11.84% 39.47x
Home Goods Supercenter Shoppers 15.24% 39.08x
Home Coffee Makers 20.42% 37.99x
Trendy Shoe Shoppers 12.84% 35.71x
Home Interior Design Enthusiasts 15.36% 35.40x
Office Supply Shoppers 18.61% 34.94x
Furniture Shoppers 19.23% 34.33x
Big & Tall Men 22.44% 33.82x
Department Store Shoppers 13.46% 33.23x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.52x
Maurices 0.02% 1.22x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 6.63% 57.94x
bedbathandbeyond.com 29.42% 26.66x
buybuybaby.com 2.91% 22.59x
farrow-ball.com 1.08% 18.70x
bettycrocker.com 9.18% 18.64x
decoist.com 1.73% 18.41x
tlcme.com 1.11% 18.36x
springhillnursery.com 2.07% 18.28x
westmagnoliacharm.com 1.02% 17.65x
pillsbury.com 5.38% 17.57x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.14% 20.66x
Furniture & Home Improvement 0.33% 19.04x
Home Remodeling 0.28% 13.45x
Painting & Renovation 0.15% 12.51x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.13% 12.28x
Party Planning & Invitations 1.29% 11.95x
Spam Call Number Searchers 0.08% 8.76x
DIY Decoration & Furniture 1.27% 8.62x
Bathrooms & Plumbing 0.05% 8.59x
Mail Order Food 0.09% 8.44x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female