Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 61.46% 42.31x
Apartment Furniture Shoppers 58.84% 40.43x
Trendy Shoe Shoppers 55.89% 40.09x
Custom Home Lighting Shoppers 46.05% 36.31x
Home Custom Bedroom Decorators 46.04% 36.30x
Online Home Decor Shoppers 51.90% 36.08x
Home Decor Shoppers 52.93% 35.69x
Budget Grocery Shoppers 43.80% 35.10x
Home Coffee Makers 44.79% 34.53x
Country Home Decorators 46.13% 34.16x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.15% 1.97x
Supreme 0.01% 1.75x
Jos A. Bank Clothiers 0.45% 1.68x
Topshop 0.03% 1.56x
White House Black Market 0.48% 1.52x
Mens Wearhouse 0.63% 1.41x
Intermix 0.01% 1.38x
Johnston and Murphy 0.58% 1.33x
Armani 0.03% 1.28x
Club Monaco 0.02% 1.28x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is pier1.com.

Website Composition Index
pier1.com 1.47% 59.50x
worldmarket.com 3.65% 56.28x
cb2.com 1.09% 52.83x
arhaus.com 1.96% 49.42x
zgallerie.com 8.41% 49.11x
katespade.com 3.10% 47.83x
save-on-crafts.com 1.53% 45.87x
burkedecor.com 1.07% 45.52x
charlotterusse.com 1.60% 45.13x
livingspaces.com 1.03% 45.11x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 1.81% 22.93x
Furniture & Home Improvement 19.23% 22.82x
Washington D.C. Hotels 0.02% 21.98x
Home Office Products 0.53% 20.58x
Home Decoration - Crafts & Kids 2.70% 19.98x
Home Décor, Furniture, & Decorating 0.03% 18.72x
Custom Gifts 4.42% 18.69x
Holiday Gifts 0.98% 17.88x
Beach & Intimate Wear 1.02% 17.56x
Shopping Catalogs 3.19% 17.50x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female