Dstillery Audiences

HOME GOODS SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Home Goods Shoppers Audience

Below you'll find more information about the Home Goods Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Home Goods Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 52.78% 35.69x
Apartment Furniture Shoppers 45.22% 32.84x
Trendy Shoe Shoppers 42.18% 30.94x
Home Decor Shoppers 44.87% 30.16x
Furniture Shoppers 59.42% 28.56x
Online Home Decor Shoppers 37.62% 28.28x
Country Home Decorators 37.16% 26.78x
Bed & Bath Shoppers 45.61% 26.72x
Home Rug Shoppers 41.08% 26.31x
Home Goods Supercenter Shoppers 41.08% 26.31x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.19x
Mens Wearhouse 0.02% 1.06x
Carhartt 0.10% 0.98x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Shoppers audience is zgallerie.com.

Website Composition Index
zgallerie.com 6.23% 50.14x
worldmarket.com 2.58% 46.46x
jossandmain.com 7.90% 42.22x
kirklands.com 4.19% 39.73x
potterybarn.com 6.64% 37.53x
westelm.com 4.14% 36.85x
rhbabyandchild.com 1.10% 35.86x
restorationhardware.com 7.26% 34.65x
onekingslane.com 4.03% 33.95x
containerstore.com 5.17% 33.27x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 10.81% 28.58x
Higher-End Fashion Brands 0.46% 22.01x
Home Office Products 0.17% 20.58x
Home Decoration - Crafts & Kids 1.29% 20.50x
Cheerleading 0.91% 20.36x
Furniture Shopping 31.83% 18.76x
Custom Gifts 2.37% 17.42x
Party Suppliers 5.91% 17.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 17.21x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 16.78x
Composition Percentage: The overlap percentage between the Home Goods Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female