Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 622 Thousand Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 622 thousand unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 33.15% 106.61x
Flower Delivery Shoppers 31.84% 86.20x
Kids Clothing Shoppers 31.11% 84.53x
Department Store Shoppers 35.49% 75.61x
Big & Tall Men 43.02% 64.97x
Christmas Lights Shoppers 44.26% 59.54x
Flower & Gift Basket Shoppers 50.27% 58.54x
Budget Grocery Shoppers 40.95% 57.70x
Office Supply Shoppers 31.68% 57.18x
Home Decor Shoppers 48.30% 55.64x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 2.09x
Maurices 0.03% 1.35x
American Eagle Outfitters 0.01% 1.25x
Old Navy 0.01% 1.07x
Zumiez 0.01% 0.97x
Journeys 0.01% 0.95x
Gymboree 0.01% 0.92x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 16.05% 157.72x
findsimilar.com 1.09% 133.84x
partycity.com 1.33% 122.48x
myfoodandfamily.com 2.12% 107.32x
homeandgardenideas.com 1.57% 89.91x
avasflowers.net 1.05% 85.93x
homes.com 3.53% 75.28x
shop411.com 5.53% 74.55x
bloglines.com 1.49% 74.18x
nichetraveler.com 1.58% 73.67x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.26% 34.21x
Unique & Personalized Fashion 0.34% 25.16x
Mail Order Food 0.26% 24.85x
Furniture & Home Improvement 0.44% 23.99x
Charity Walks 1.62% 23.70x
Shopping Catalogs 0.34% 23.60x
Appliances & Reviews 2.95% 18.60x
Spam Call Number Searchers 0.20% 18.45x
Humor & Entertainment 0.18% 17.61x
Spanish Lifestyle & Health 0.51% 16.91x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female