Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 389.3 Thousand Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 389.3 thousand unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 100.00% 77.78x
Department Store Shoppers 66.58% 48.82x
Home Decor Shoppers 61.03% 48.48x
Discount Big Box Shoppers 51.76% 48.00x
Budget Grocery Shoppers 51.75% 45.53x
Apartment Furniture Shoppers 40.70% 41.86x
Online Home Decor Shoppers 35.74% 39.24x
Bargain Shopping Researchers 36.83% 38.12x
Big Box Shoppers 46.82% 37.51x
Price Conscious Grocery Shoppers 35.95% 31.94x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.92x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is blair.com.

Website Composition Index
blair.com 2.75% 59.46x
rotita.com 1.07% 55.78x
overstock.com 6.05% 54.64x
steinmart.com 3.07% 50.17x
haband.com 1.15% 49.13x
meredith.com 1.31% 49.11x
nyandcompany.com 2.17% 47.91x
avenue.com 1.11% 47.57x
ashleystewart.com 1.08% 46.15x
answersite.com 1.50% 44.46x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.16% 33.03x
Women Shoppers 2.26% 30.37x
Furniture Shopping 6.49% 30.02x
Custom Gifts 0.35% 29.81x
Promo Codes 1.47% 28.83x
Party Suppliers 0.58% 25.74x
Fashion & Retail 1.30% 23.06x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.14% 22.67x
Networking Marketing 0.14% 21.94x
Toys Shopping 0.75% 21.47x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female