Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 99.99% 70.85x
Home Decor Shoppers 64.61% 45.86x
Department Store Shoppers 64.63% 42.89x
Discount Big Box Shoppers 58.20% 41.12x
Budget Grocery Shoppers 53.47% 38.28x
Apartment Furniture Shoppers 47.17% 34.32x
Big Box Shoppers 47.45% 31.43x
Online Home Decor Shoppers 42.11% 31.09x
Generic Prescription Drug Shoppers 40.06% 29.23x
Bargain Shopping Researchers 37.68% 28.10x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.39x
Victoria's Secret 0.01% 1.27x
Old Navy 0.01% 1.26x
Carhartt 0.14% 1.04x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.20% 52.68x
weekly-ads.us 1.06% 46.02x
overstock.com 30.47% 45.89x
modlily.com 2.74% 44.13x
liligal.com 2.48% 42.49x
jossandmain.com 5.20% 41.56x
rotita.com 5.16% 40.87x
blair.com 11.39% 40.62x
quizzstar.com 1.10% 40.21x
meredith.com 7.43% 38.27x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.36% 28.61x
Furniture Shopping 33.20% 25.57x
Discount Shopping 0.67% 25.14x
Consumer Rewards 0.16% 21.68x
Promo Codes 6.28% 21.44x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.00% 21.22x
Shopping Catalogs 1.58% 20.19x
Women Shoppers 8.78% 19.36x
Holiday Gifts 0.42% 19.15x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 19.10x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female