Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 100.00% 83.37x
Home Decor Shoppers 57.63% 51.77x
Department Store Shoppers 65.12% 51.02x
Discount Big Box Shoppers 50.05% 49.82x
Budget Grocery Shoppers 51.13% 47.19x
Apartment Furniture Shoppers 38.89% 43.81x
Online Home Decor Shoppers 33.05% 42.03x
Bargain Shopping Researchers 34.70% 41.06x
Big Box Shoppers 46.92% 38.45x
Home Goods Shoppers 45.93% 34.46x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.51x
Lane Bryant 0.03% 1.51x
Hollister 0.02% 1.51x
Dressbarn 0.02% 1.45x
Express 0.02% 1.35x
Aeropostale 0.02% 1.35x
Victoria's Secret 0.04% 1.31x
Zumiez 0.02% 1.27x
Chicos 0.02% 1.27x
Jos A. Bank Clothiers 0.02% 1.25x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is blair.com.

Website Composition Index
blair.com 1.01% 63.24x
shopping.net 1.21% 45.46x
overstock.com 1.08% 41.95x
dollartree.com 1.39% 38.90x
kmart.com 18.79% 37.26x
officedepot.com 3.43% 35.43x
cvs.com 7.48% 34.48x
intelius.com 2.61% 32.57x
weathertech.com 1.12% 30.21x
shop411.com 5.43% 29.92x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.09% 31.58x
Party Suppliers 0.09% 30.05x
Furniture Shopping 1.48% 28.42x
Women Shoppers 0.73% 28.34x
Promo Codes 0.84% 24.66x
Toys Shopping 0.39% 24.42x
Fashion & Retail 0.21% 22.90x
Disease Cluster 0.06% 22.05x
Chef & Restaurant Resources 0.05% 21.90x
Shoes & Accessories 0.25% 18.79x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female