Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 616.3 Thousand Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 616.3 thousand unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 100.00% 74.11x
Department Store Shoppers 65.05% 47.59x
Home Decor Shoppers 60.81% 46.77x
Discount Big Box Shoppers 52.33% 46.09x
Budget Grocery Shoppers 51.75% 43.74x
Apartment Furniture Shoppers 41.08% 39.67x
Online Home Decor Shoppers 35.52% 37.30x
Big Box Shoppers 46.20% 36.28x
Bargain Shopping Researchers 35.56% 35.49x
Price Conscious Grocery Shoppers 35.12% 30.54x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is overstock.com.

Website Composition Index
overstock.com 8.62% 56.29x
jossandmain.com 1.37% 56.26x
blair.com 3.42% 52.76x
rotita.com 1.49% 52.74x
chadwicks.com 1.15% 49.97x
meredith.com 2.06% 47.82x
steinmart.com 4.27% 47.17x
christmastreeshops.com 1.11% 46.51x
nyandcompany.com 3.02% 45.24x
shein.com 2.04% 45.13x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.25% 32.03x
Furniture Shopping 9.74% 28.67x
Women Shoppers 3.31% 28.15x
Promo Codes 2.12% 28.07x
Custom Gifts 0.49% 25.62x
Party Suppliers 0.94% 22.89x
Holiday Gifts 0.09% 22.74x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.19% 22.20x
Networking Marketing 0.22% 21.03x
Fashion & Retail 1.98% 20.60x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female