Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 100.00% 54.58x
Home Decor Shoppers 62.39% 35.08x
Department Store Shoppers 63.58% 34.77x
Discount Big Box Shoppers 54.51% 33.11x
Budget Grocery Shoppers 52.65% 30.82x
Apartment Furniture Shoppers 43.47% 27.64x
Big Box Shoppers 45.84% 25.27x
Online Home Decor Shoppers 38.07% 25.12x
Bargain Shopping Researchers 36.72% 23.40x
Bed & Bath Shoppers 44.85% 21.81x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.72x
Gap 0.01% 1.54x
White House Black Market 0.01% 1.40x
Buckle 0.01% 1.36x
Victoria's Secret 0.01% 1.24x
Old Navy 0.02% 1.24x
Maurices 0.02% 1.14x
Mens Wearhouse 0.01% 1.06x
Journeys 0.01% 1.01x
Carhartt 0.14% 0.98x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is overstock.com.

Website Composition Index
overstock.com 18.43% 40.12x
modlily.com 1.52% 38.79x
blair.com 7.05% 37.18x
rotita.com 3.15% 36.73x
liligal.com 1.32% 36.66x
jossandmain.com 3.39% 36.56x
meredith.com 4.60% 33.71x
kirklands.com 1.33% 33.58x
chadwicks.com 2.42% 31.26x
goodrx.com 1.46% 31.18x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.91% 23.57x
Furniture Shopping 22.57% 20.63x
Discount Shopping 0.39% 18.22x
Promo Codes 4.55% 18.06x
Women Shoppers 7.25% 18.06x
Cheerleading 0.45% 17.89x
Consumer Rewards 0.09% 17.79x
Custom Gifts 1.59% 17.61x
Party Suppliers 3.42% 16.87x
Holiday Gifts 0.28% 16.47x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female