Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 5.3 Million Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 99.80% 48.21x
Home Decor Shoppers 69.33% 32.38x
Department Store Shoppers 63.18% 31.52x
Discount Big Box Shoppers 60.49% 29.92x
Budget Grocery Shoppers 49.19% 28.00x
Apartment Furniture Shoppers 54.02% 26.85x
Online Home Decor Shoppers 48.84% 25.22x
Big Box Shoppers 46.66% 23.80x
Bed & Bath Shoppers 49.14% 23.35x
Bargain Shopping Researchers 39.36% 23.26x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.15x
Mens Wearhouse 0.05% 1.13x
Carhartt 0.24% 1.05x
Chicos 0.03% 1.03x
Madewell 0.02% 1.02x
American Apparel 0.02% 1.01x
Old Navy 0.05% 0.99x
Hollister 0.03% 0.99x
Talbots 0.02% 0.99x
H&M 0.04% 0.98x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 2.17% 44.55x
linkshe.com 1.16% 41.03x
weekly-ads.us 1.97% 40.73x
quizzstar.com 1.90% 34.26x
jossandmain.com 7.64% 33.89x
modlily.com 4.76% 33.70x
toysrus.com 2.91% 32.86x
liligal.com 4.04% 32.53x
overstock.com 44.73% 32.26x
compare99.com 1.78% 31.59x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.67% 18.49x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.21% 17.14x
Consumer Rewards 0.17% 16.88x
Furniture Shopping 39.07% 16.50x
Discount Shopping 1.78% 16.09x
Shopping Catalogs 1.84% 15.86x
Promo Codes 7.22% 14.51x
ISPs & Local Services 0.02% 14.31x
Holiday Gifts 0.56% 13.38x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 13.13x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female