Dstillery Audiences

HOME GOODS SUPERCENTER SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Home Goods Supercenter Shoppers Audience

Below you'll find more information about the Home Goods Supercenter Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Goods Supercenter Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Goods Supercenter Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Goods Supercenter Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 99.99% 65.43x
Home Decor Shoppers 60.48% 40.56x
Discount Big Box Shoppers 54.50% 37.53x
Online Home Decor Shoppers 46.81% 32.66x
Apartment Furniture Shoppers 47.74% 32.11x
Department Store Shoppers 82.48% 27.89x
Budget Grocery Shoppers 43.74% 27.69x
Bargain Shopping Researchers 35.94% 27.17x
Hardware Shoppers 39.20% 27.05x
Bed & Bath Shoppers 45.50% 26.07x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Interest attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Goods Supercenter Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Goods Supercenter Shoppers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.32x
Talbots 0.06% 1.31x
Charlotte Russe 0.02% 1.29x
Ann Taylor 0.02% 1.25x
Supreme 0.01% 1.23x
Jos A. Bank Clothiers 0.18% 1.22x
Express 0.03% 1.21x
Dressbarn 0.05% 1.21x
Chicos 0.05% 1.19x
Tommy Bahama 0.02% 1.17x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Location attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Goods Supercenter Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Goods Supercenter Shoppers audience is kmart.com.

Website Composition Index
kmart.com 21.78% 49.14x
ebags.com 1.86% 42.19x
overstock.com 53.87% 42.15x
cooks.com 1.48% 42.13x
gandgwebstore.com 1.10% 40.78x
collectionsetc.com 6.71% 40.20x
linkshe.com 3.47% 39.84x
liligal.com 7.04% 39.76x
modlily.com 7.73% 39.54x
aeropostale.com 1.06% 39.26x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Web attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Goods Supercenter Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.85% 21.16x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.54% 20.13x
Shopping Catalogs 5.49% 18.67x
Furniture Shopping 53.80% 18.53x
Promo Codes 12.72% 17.17x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.12% 15.55x
Discount Shopping 6.67% 15.51x
Assorted Topics (Car News, Animals, Viral Media) 6.08% 15.28x
Holiday Gifts 1.26% 14.73x
Concert Posters 1.00% 14.50x
Composition Percentage: The overlap percentage between the Home Goods Supercenter Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Goods Supercenter Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Goods Supercenter Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female