Dstillery Audiences

HOME HEATING AND COOLING RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Home Heating and Cooling Researchers Audience

Below you'll find more information about the Home Heating and Cooling Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Heating and Cooling Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Heating and Cooling Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Heating and Cooling Researchers audience is Plumbers.

Interest Composition Index
Plumbers 46.42% 55.98x
DIYers 45.62% 54.79x
Product Manuals Researchers 41.74% 53.58x
Home Exterior Design Enthusiasts 36.35% 50.87x
Power Tools Shoppers 40.43% 50.17x
Contractors & Construction Professionals 39.47% 46.96x
New Homeowners 41.06% 46.83x
Kitchen Stove Shoppers 34.78% 43.67x
Lawn and Home Pest Control Researchers 32.77% 43.37x
Light Bulb Shoppers 34.30% 42.27x
Composition Percentage: The overlap percentage between the Home Heating and Cooling Researchers audience and the Interest attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Heating and Cooling Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Heating and Cooling Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.65x
Jos A. Bank Clothiers 0.33% 1.28x
Gymboree 0.02% 1.25x
Mens Wearhouse 0.51% 1.23x
Ralph Lauren 0.01% 1.20x
Columbia 0.02% 1.18x
Express 0.03% 1.17x
White House Black Market 0.16% 1.15x
Bonobos 0.05% 1.13x
Johnston and Murphy 0.11% 1.12x
Composition Percentage: The overlap percentage between the Home Heating and Cooling Researchers audience and the Location attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Heating and Cooling Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Heating and Cooling Researchers audience is heatinghelp.com.

Website Composition Index
heatinghelp.com 7.40% 85.00x
contractingbusiness.com 1.99% 79.89x
americanhvacparts.com 1.31% 78.34x
pmengineer.com 1.05% 76.64x
energyvanguard.com 5.95% 73.65x
theacoutlet.com 2.35% 72.01x
plumbingzone.com 1.00% 71.78x
furnacepartsource.com 1.06% 70.59x
pmmag.com 1.24% 69.73x
trane.com 1.41% 68.40x
Composition Percentage: The overlap percentage between the Home Heating and Cooling Researchers audience and the Web attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Heating and Cooling Researchers audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 28.03% 33.91x
Home Improvement Contractor 2.73% 25.28x
Handyman Tools 0.05% 24.35x
Lighting & Power 4.30% 22.70x
Power Tools 6.90% 21.08x
Rural Living 0.19% 20.91x
Bathrooms & Plumbing 5.03% 19.31x
Machines & Industrial Supplies 5.89% 18.91x
Amateur Radios 5.28% 18.11x
Clean Energy 2.90% 17.99x
Composition Percentage: The overlap percentage between the Home Heating and Cooling Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Heating and Cooling Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male