Explore the Home Heating and Cooling Researchers Audience
Below you'll find more information about the Home Heating and Cooling Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Heating and Cooling Researchers audience.
INTERESTS
The Home Heating and Cooling Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Heating and Cooling Researchers audience is Plumbers.
| Interest | Composition | Index |
| Plumbers | 46.42% | 55.98x |
| DIYers | 45.62% | 54.79x |
| Product Manuals Researchers | 41.74% | 53.58x |
| Home Exterior Design Enthusiasts | 36.35% | 50.87x |
| Power Tools Shoppers | 40.43% | 50.17x |
| Contractors & Construction Professionals | 39.47% | 46.96x |
| New Homeowners | 41.06% | 46.83x |
| Kitchen Stove Shoppers | 34.78% | 43.67x |
| Lawn and Home Pest Control Researchers | 32.77% | 43.37x |
| Light Bulb Shoppers | 34.30% | 42.27x |
Composition Percentage:
The overlap percentage between the Home Heating and Cooling Researchers audience and the Interest attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
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APPAREL RETAILERS
The Home Heating and Cooling Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Heating and Cooling Researchers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.65x |
| Jos A. Bank Clothiers | 0.33% | 1.28x |
| Gymboree | 0.02% | 1.25x |
| Mens Wearhouse | 0.51% | 1.23x |
| Ralph Lauren | 0.01% | 1.20x |
| Columbia | 0.02% | 1.18x |
| Express | 0.03% | 1.17x |
| White House Black Market | 0.16% | 1.15x |
| Bonobos | 0.05% | 1.13x |
| Johnston and Murphy | 0.11% | 1.12x |
Composition Percentage:
The overlap percentage between the Home Heating and Cooling Researchers audience and the Location attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
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WEBSITES
The Home Heating and Cooling Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Heating and Cooling Researchers audience is heatinghelp.com.
| Website | Composition | Index |
| heatinghelp.com | 7.40% | 85.00x |
| contractingbusiness.com | 1.99% | 79.89x |
| americanhvacparts.com | 1.31% | 78.34x |
| pmengineer.com | 1.05% | 76.64x |
| energyvanguard.com | 5.95% | 73.65x |
| theacoutlet.com | 2.35% | 72.01x |
| plumbingzone.com | 1.00% | 71.78x |
| furnacepartsource.com | 1.06% | 70.59x |
| pmmag.com | 1.24% | 69.73x |
| trane.com | 1.41% | 68.40x |
Composition Percentage:
The overlap percentage between the Home Heating and Cooling Researchers audience and the Web attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Heating and Cooling Researchers audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 28.03% | 33.91x |
| Home Improvement Contractor | 2.73% | 25.28x |
| Handyman Tools | 0.05% | 24.35x |
| Lighting & Power | 4.30% | 22.70x |
| Power Tools | 6.90% | 21.08x |
| Rural Living | 0.19% | 20.91x |
| Bathrooms & Plumbing | 5.03% | 19.31x |
| Machines & Industrial Supplies | 5.89% | 18.91x |
| Amateur Radios | 5.28% | 18.11x |
| Clean Energy | 2.90% | 17.99x |
Composition Percentage:
The overlap percentage between the Home Heating and Cooling Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Heating and Cooling Researchers audience to the internet population.
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DEMOGRAPHICS
The Home Heating and Cooling Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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