Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.7 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 56.78% 45.99x
Cooking Show Fans 56.59% 45.98x
Home Kitchen Chefs 61.52% 45.93x
Shelf-Stable Food Content Readers 38.30% 44.23x
Home Design and Living Publication Readers 47.79% 43.21x
Recipe Researchers 54.35% 43.03x
Healthy Snacks Shoppers 57.26% 42.41x
Healthy Eaters 52.50% 41.70x
Nutrition Conscious Eaters 51.87% 41.33x
Pantry Recipes Researchers 33.69% 40.74x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.41x
Chicos 0.01% 1.37x
Dressbarn 0.01% 1.24x
Carhartt 0.16% 1.22x
Buckle 0.01% 1.18x
White House Black Market 0.01% 1.15x
Old Navy 0.02% 1.15x
Journeys 0.01% 1.01x
The Childrens Place 0.01% 0.97x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is wilton.com.

Website Composition Index
wilton.com 2.51% 52.88x
kraftrecipes.com 1.55% 43.72x
honestcooking.com 1.27% 43.48x
joyofbaking.com 5.32% 42.09x
thecakeblog.com 1.25% 41.87x
cinnamonspiceandeverythingnice.com 1.15% 41.06x
bakeorbreak.com 3.55% 40.95x
kraftcanada.com 3.47% 40.90x
cupcakeproject.com 3.07% 40.47x
wineandglue.com 3.35% 40.37x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 2.82% 25.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 23.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 22.83x
Low Carb Diets 8.78% 18.63x
Food Cluster 0.39% 17.84x
Tattoos & Costumes 0.12% 17.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 17.12x
Female Lifestyle Content Readers 5.11% 16.95x
Vegans & Animal Welfare 1.53% 16.89x
Vegetarian Diet 18.94% 16.76x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female