Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 1.4 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 39.17% 103.84x
Gourmet Food & Wine Researchers 54.44% 103.27x
Home Kitchen Chefs 60.14% 102.56x
Pantry Recipes Researchers 34.17% 100.14x
Cooking Show Fans 59.03% 99.36x
Home Design and Living Publication Readers 47.36% 97.96x
Healthy Snacks Shoppers 60.14% 97.17x
Nutrition Conscious Eaters 50.42% 95.01x
Healthy Eaters 52.78% 94.28x
Recipe Researchers 55.56% 93.52x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Maurices.

Location Composition Index
Maurices 0.03% 3.69x
Old Navy 0.01% 1.72x
Carhartt 0.04% 0.69x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is wilton.com.

Website Composition Index
wilton.com 1.33% 43.66x
kraftcanada.com 2.39% 38.77x
joyofbaking.com 4.85% 36.75x
finecooking.com 4.05% 34.86x
bakeorbreak.com 3.51% 34.49x
wineandglue.com 1.92% 34.34x
thebakerchick.com 1.38% 33.57x
savorysimple.net 1.83% 33.26x
geniuskitchen.com 4.90% 33.05x
katiebirdbakes.com 1.27% 32.42x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.83% 34.53x
Canada Consumer Product Cluster 5.69% 32.14x
Travel, Food, Fashion & Fitness 4.31% 32.02x
Vegetarian Diet 19.44% 29.11x
Female Lifestyle Content Readers 5.69% 29.00x
Stay at Home Mom 29.31% 28.60x
Consumer Packaged Goods 19.72% 28.43x
Assorted Topics (Family, Household Wellness, The Beach) 16.39% 27.13x
Coupons & Family 9.86% 26.71x
Cooking Recipe & Ingredient Researchers 53.75% 25.08x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female