Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.4 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 55.92% 67.83x
Home Kitchen Chefs 57.84% 67.26x
Home Design and Living Publication Readers 49.54% 63.58x
Cooking Show Fans 52.11% 62.76x
Recipe Researchers 52.66% 61.47x
Nutrition Conscious Eaters 49.11% 59.33x
Healthy Snacks Shoppers 51.92% 58.84x
Healthy Eaters 48.04% 56.99x
Bargain Shopping Researchers 41.50% 55.72x
Luxury Fitness Shoppers 44.03% 53.89x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.60x
Jos A. Bank Clothiers 0.38% 1.36x
Bonobos 0.08% 1.35x
Patagonia 0.02% 1.31x
REI 0.02% 1.29x
Mens Wearhouse 0.57% 1.27x
Club Monaco 0.02% 1.20x
Madewell 0.03% 1.17x
The North Face 0.03% 1.14x
Talbots 0.05% 1.14x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is jamhands.net.

Website Composition Index
jamhands.net 1.28% 62.73x
cooks.com 1.23% 61.50x
confessionsofacookbookqueen.com 2.22% 60.72x
joyofbaking.com 4.82% 58.82x
chiefhealth.us 1.04% 57.78x
thebakerchick.com 1.91% 57.36x
sweetopia.net 1.16% 57.24x
mastercook.com 2.20% 56.79x
bakeorbreak.com 3.37% 56.04x
laurainthekitchen.com 1.55% 55.96x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 10.98% 31.11x
Consumer Packaged Goods 29.66% 23.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 23.06x
Assorted Topics (Family, Household Wellness, The Beach) 9.71% 22.61x
Coupons & Family 12.07% 22.06x
Food Cluster 5.94% 21.29x
DIY Decoration & Furniture 5.24% 21.13x
Low Carb Diets 13.94% 20.92x
Homeschooling 0.75% 20.84x
Scrapbooking & Home Art Projects 7.74% 20.42x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female