Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.9 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 52.43% 32.26x
Gourmet Food & Wine Researchers 52.56% 32.02x
Cooking Show Fans 48.85% 30.13x
Nutrition Conscious Eaters 44.43% 29.43x
Healthy Eaters 43.32% 28.53x
Recipe Researchers 49.09% 27.51x
Bargain Shopping Researchers 38.47% 27.01x
Healthy Snacks Shoppers 47.11% 26.95x
Cook at Home Parents 44.97% 25.76x
Gluten-Free Recipe Researchers 46.90% 25.57x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.19x
Lululemon 0.03% 1.12x
Lorna Jane 0.00% 1.12x
Patagonia 0.01% 1.11x
Kate Spade 0.02% 1.10x
Levi Strauss 0.01% 1.09x
Columbia 0.01% 1.04x
Carhartt 0.15% 1.01x
Chicos 0.03% 1.01x
Urban Outfitters 0.03% 0.99x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is realbakingwithrose.com.

Website Composition Index
realbakingwithrose.com 0.22% 86.09x
make-fabulous-cakes.com 0.18% 82.63x
tarteletteblog.com 0.19% 81.83x
karascouturecakes.com 0.19% 78.84x
puffpastry.com 0.17% 76.98x
thibeaultstable.com 0.19% 76.84x
barefootcontessa.com 0.59% 73.44x
piarecipes.com 0.43% 72.56x
bakedperfection.com 0.20% 71.98x
gretchensbakery.com 0.12% 71.86x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 8.99% 22.59x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.35% 20.42x
DIY Decoration & Furniture 4.25% 15.87x
Coupons & Family 9.17% 15.69x
Scrapbooking & Home Art Projects 5.96% 15.24x
Vegetarian Diet 19.80% 15.16x
Cooking Recipe & Ingredient Researchers 50.46% 15.02x
Mail Order Food 3.36% 14.80x
Stay at Home Mom 9.44% 14.79x
Consumer Packaged Goods 31.83% 14.79x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000