Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 1.7 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Dessert/Sweets Bakers.

Interest Composition Index
Dessert/Sweets Bakers 48.84% 87.17x
Home Kitchen Chefs 35.51% 79.27x
Sweet Tooths 72.56% 76.49x
Cooking Show Fans 27.80% 73.04x
Healthy Diet Recipe Researchers 30.62% 69.51x
Healthy Snacks Shoppers 56.46% 67.43x
Bargain Shopping Researchers 16.80% 66.39x
Cook at Home Parents 40.80% 65.06x
Recipe Researchers 28.60% 61.50x
Healthy Eaters 37.51% 61.48x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.68x
Buckle 0.02% 1.36x
Express 0.02% 1.25x
White House Black Market 0.01% 1.24x
American Eagle Outfitters 0.02% 1.22x
Gymboree 0.02% 1.05x
Old Navy 0.02% 0.90x
Urban Outfitters 0.01% 0.89x
Journeys 0.02% 0.89x
Zumiez 0.02% 0.77x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is thegoldlininggirl.com.

Website Composition Index
thegoldlininggirl.com 1.41% 62.62x
thebakerupstairs.com 1.00% 61.84x
beyondthebutter.com 1.55% 60.50x
canadiancookingadventures.com 1.13% 59.73x
iscreamforbuttercream.com 1.94% 59.39x
sprinklesomesugar.com 1.17% 59.08x
pastryandbeyond.com 2.21% 59.04x
janespatisserie.com 1.73% 58.42x
thatskinnychickcanbake.com 3.71% 57.65x
jamhands.net 1.57% 57.48x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.63% 40.95x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 32.58x
Coupons & Family 9.27% 30.08x
Low Carb Diets 4.28% 27.90x
Canada Shopping - Kitchenware 0.21% 24.27x
Assorted Topics (Family, Household Wellness, The Beach) 12.42% 23.43x
Mommy Bloggers 10.56% 22.59x
Stay at Home Mom 19.91% 20.96x
Canada Consumer Product Cluster 0.85% 20.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.01% 20.53x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female