Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 4.3 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 57.49% 38.81x
Gourmet Food & Wine Researchers 56.56% 38.67x
Cooking Show Fans 54.52% 37.90x
Home Design and Living Publication Readers 49.90% 35.28x
Recipe Researchers 55.69% 35.20x
Healthy Snacks Shoppers 54.38% 34.53x
Healthy Eaters 51.18% 34.08x
Nutrition Conscious Eaters 51.64% 34.01x
Cook at Home Parents 52.57% 33.35x
Luxury Athletic Footwear Shoppers 47.77% 32.40x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is REI.

Location Composition Index
REI 0.01% 1.41x
Ann Taylor 0.02% 1.26x
Carhartt 0.32% 1.19x
Talbots 0.03% 1.14x
Lululemon 0.03% 1.06x
Madewell 0.02% 1.05x
Jos A. Bank Clothiers 0.03% 1.04x
Kate Spade 0.02% 1.04x
Urban Outfitters 0.03% 1.04x
American Apparel 0.02% 1.03x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is food52.com.

Website Composition Index
food52.com 1.81% 33.18x
confessionsofacookbookqueen.com 1.03% 32.83x
craftsy.com 3.37% 32.72x
ifoodblogger.com 2.08% 29.87x
thebakerchick.com 1.17% 29.87x
thecakeblog.com 1.56% 29.82x
lovecrochet.com 1.06% 29.59x
honestcooking.com 2.07% 29.51x
betterrecipes.com 1.67% 29.33x
recipe4living.com 3.05% 28.68x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 6.43% 23.85x
Consumer Packaged Goods 16.96% 19.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 19.06x
Low Carb Diets 8.42% 18.67x
Food Cluster 2.59% 17.19x
Coupons & Family 8.87% 16.67x
Decoration & Fabric 0.03% 16.09x
Stay at Home Mom 28.86% 15.95x
Homeschooling 0.44% 15.88x
Female Lifestyle Content Readers 6.10% 15.77x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female