Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.5 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 56.25% 55.68x
Shelf-Stable Food Content Readers 30.22% 55.03x
Gourmet Food & Wine Researchers 50.49% 54.78x
Cooking Show Fans 52.91% 53.10x
Recipe Researchers 48.52% 51.52x
Home Design and Living Publication Readers 39.45% 49.80x
Healthy Snacks Shoppers 54.64% 49.26x
Nutrition Conscious Eaters 44.84% 49.08x
Pantry Recipes Researchers 28.11% 48.63x
Healthy Eaters 45.70% 48.43x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.47x
Coach 0.01% 1.45x
Jos A. Bank Clothiers 0.02% 1.32x
Dressbarn 0.02% 1.26x
Chicos 0.02% 1.25x
Express 0.03% 1.25x
Gap 0.02% 1.23x
J. Crew 0.01% 1.19x
Mens Wearhouse 0.03% 1.19x
Forever 21 0.01% 1.18x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is joyofbaking.com.

Website Composition Index
joyofbaking.com 3.72% 44.72x
finecooking.com 1.79% 44.64x
tutti-dolci.com 1.12% 41.94x
thebakerchick.com 1.12% 41.51x
ofbatteranddough.com 1.92% 39.37x
wildwildwhisk.com 1.85% 39.36x
sugarsaltmagic.com 1.39% 38.86x
cupcakeproject.com 2.48% 38.56x
thefreshloaf.com 2.96% 38.48x
sweetestmenu.com 3.40% 38.43x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.64% 32.96x
Canada Shopping - General Commerce 0.34% 26.97x
Low Carb Diets 5.84% 23.10x
Canada Consumer Product Cluster 4.10% 22.79x
Canada Shopping - Kitchenware 0.64% 22.75x
Hair & Beauty 0.07% 22.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 21.18x
Vegetarian Diet 12.87% 20.55x
Networking Marketing 0.05% 20.34x
Vegans & Animal Welfare 0.71% 20.19x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female