Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 3.5 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 55.09% 44.72x
Home Kitchen Chefs 56.54% 44.71x
Cooking Show Fans 56.13% 42.81x
Recipe Researchers 52.75% 41.87x
Home Design and Living Publication Readers 48.39% 41.44x
Healthy Snacks Shoppers 54.59% 40.29x
Healthy Eaters 50.22% 39.53x
Nutrition Conscious Eaters 49.64% 39.34x
Cook at Home Parents 51.67% 37.79x
Luxury Athletic Footwear Shoppers 45.84% 36.76x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.30x
Carhartt 0.12% 1.23x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is wickedgoodkitchen.com.

Website Composition Index
wickedgoodkitchen.com 1.63% 35.25x
craftsy.com 1.87% 34.97x
confessionsofacookbookqueen.com 1.10% 33.29x
ifoodblogger.com 1.82% 33.17x
wilton.com 6.85% 33.08x
betterrecipes.com 1.48% 32.57x
sweetsugarbelle.com 1.36% 32.39x
thebearfootbaker.com 1.16% 32.00x
joyofkosher.com 1.12% 31.85x
thecakeblog.com 1.69% 31.71x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 6.32% 30.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 23.23x
Consumer Packaged Goods 15.86% 21.37x
Low Carb Diets 10.36% 21.01x
Food Cluster 1.82% 20.32x
Coupons & Family 9.60% 19.26x
Female Lifestyle Content Readers 6.86% 19.19x
Homeschooling 0.44% 18.76x
Stay at Home Mom 34.65% 18.15x
Vegetarian Diet 21.40% 18.10x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female