Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.9 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 56.25% 69.11x
Gourmet Food & Wine Researchers 58.81% 64.42x
Cooking Show Fans 52.27% 61.71x
Recipe Researchers 53.20% 61.29x
Nutrition Conscious Eaters 49.07% 60.64x
Healthy Snacks Shoppers 51.47% 59.03x
Home Design and Living Publication Readers 54.33% 59.01x
Healthy Eaters 47.92% 58.83x
Bargain Shopping Researchers 40.38% 57.68x
Luxury Fitness Shoppers 44.18% 56.04x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.43x
The North Face 0.02% 1.34x
Supreme 0.02% 1.32x
Lululemon 0.06% 1.29x
Jos A. Bank Clothiers 0.29% 1.26x
Mens Wearhouse 0.45% 1.21x
Ralph Lauren 0.01% 1.19x
Uniqlo 0.01% 1.17x
LOFT 0.06% 1.17x
Bonobos 0.03% 1.16x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is confessionsofacookbookqueen.com.

Website Composition Index
confessionsofacookbookqueen.com 2.08% 55.53x
cooks.com 1.28% 54.96x
joyofbaking.com 4.32% 53.31x
thebakerchick.com 1.71% 51.04x
jamhands.net 1.32% 50.48x
thefrugalgirls.com 1.05% 50.23x
bakeorbreak.com 2.86% 49.79x
chickensintheroad.com 1.01% 49.00x
sprinklebakes.com 2.26% 48.91x
mastercook.com 2.24% 47.94x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 10.27% 30.68x
Assorted Topics (Family, Household Wellness, The Beach) 8.51% 24.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 22.75x
Consumer Packaged Goods 29.00% 22.69x
Coupons & Family 11.29% 21.92x
DIY Decoration & Furniture 4.91% 21.19x
Food Cluster 5.76% 20.95x
Stay at Home Mom 27.23% 20.28x
Homeschooling 0.71% 19.86x
Low Carb Diets 13.22% 19.83x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female