Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.7 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 53.93% 36.91x
Home Kitchen Chefs 59.28% 36.53x
Gourmet Food & Wine Researchers 56.31% 36.22x
Recipe Researchers 51.57% 34.71x
Shelf-Stable Food Content Readers 35.89% 33.79x
Home Design and Living Publication Readers 49.97% 33.66x
Healthy Snacks Shoppers 56.06% 33.61x
Healthy Eaters 51.45% 32.52x
Nutrition Conscious Eaters 50.50% 32.40x
Healthy Diet Recipe Researchers 53.47% 30.70x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.90x
Gap 0.01% 1.60x
Banana Republic 0.01% 1.46x
Chicos 0.01% 1.45x
Old Navy 0.02% 1.37x
Dressbarn 0.01% 1.36x
Maurices 0.02% 1.32x
White House Black Market 0.01% 1.32x
Buckle 0.01% 1.28x
Carhartt 0.17% 1.17x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is wilton.com.

Website Composition Index
wilton.com 4.00% 33.56x
wearychef.com 1.08% 29.88x
joyofbaking.com 5.90% 29.50x
sweetsugarbelle.com 1.05% 29.34x
thecakeblog.com 1.55% 29.21x
injennieskitchen.com 1.04% 28.95x
recipe4living.com 1.33% 28.58x
sprinklebakes.com 1.60% 28.54x
inkatrinaskitchen.com 1.36% 28.50x
kraftrecipes.com 3.88% 28.28x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 4.45% 24.07x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 18.62x
Low Carb Diets 12.12% 16.42x
Food Cluster 0.78% 16.06x
Vegans & Animal Welfare 2.33% 15.55x
Female Lifestyle Content Readers 7.28% 15.52x
Homeschooling 0.25% 15.04x
Scrapbooking & Home Art Projects 6.43% 14.83x
Assorted Topics (Family, Household Wellness, The Beach) 13.13% 14.65x
Vegetarian Diet 24.66% 14.63x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female