Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.9 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 54.57% 40.03x
Gourmet Food & Wine Researchers 57.53% 36.93x
Nutrition Conscious Eaters 47.46% 35.14x
Healthy Eaters 45.70% 34.19x
Recipe Researchers 52.24% 34.18x
Cooking Show Fans 55.60% 33.23x
Healthy Snacks Shoppers 51.15% 33.19x
Bargain Shopping Researchers 42.52% 32.15x
Luxury Fitness Shoppers 46.71% 31.65x
Luxury Athletic Footwear Shoppers 46.87% 31.37x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.57x
Columbia 0.01% 1.36x
LL Bean 0.01% 1.34x
Madewell 0.02% 1.32x
Gymboree 0.04% 1.29x
Lululemon 0.08% 1.28x
J. Crew 0.04% 1.24x
Express Outlets 0.00% 1.23x
Lorna Jane 0.01% 1.23x
Saint Laurent Paris 0.01% 1.22x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is confessionsofacookbookqueen.com.

Website Composition Index
confessionsofacookbookqueen.com 2.16% 67.85x
cooks.com 1.45% 67.41x
joyofbaking.com 4.23% 65.65x
kingarthurflour.com 22.98% 65.57x
jamhands.net 1.39% 60.86x
thebakerchick.com 1.63% 60.73x
thefrugalgirls.com 1.21% 59.93x
bakeorbreak.com 2.64% 59.87x
sprinklebakes.com 2.25% 58.43x
so-sew-easy.com 1.07% 57.40x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 10.31% 26.85x
Assorted Topics (Family, Household Wellness, The Beach) 7.94% 21.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 18.98x
Consumer Packaged Goods 31.04% 18.74x
Coupons & Family 11.19% 18.65x
DIY Decoration & Furniture 4.99% 18.63x
Food Cluster 6.18% 17.90x
Stay at Home Mom 23.51% 17.74x
Homeschooling 0.75% 17.04x
Low Carb Diets 13.19% 16.83x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female