Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 3.3 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 57.00% 45.32x
Gourmet Food & Wine Researchers 54.15% 45.20x
Cooking Show Fans 55.07% 44.05x
Recipe Researchers 52.46% 41.82x
Home Design and Living Publication Readers 47.41% 41.35x
Healthy Snacks Shoppers 54.58% 41.20x
Shelf-Stable Food Content Readers 18.73% 40.48x
Healthy Eaters 49.95% 39.37x
Nutrition Conscious Eaters 49.08% 39.30x
Cook at Home Parents 52.20% 37.08x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.36x
Maurices 0.02% 1.23x
Carhartt 0.16% 1.21x
Old Navy 0.01% 1.17x
Mens Wearhouse 0.01% 1.07x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is wickedgoodkitchen.com.

Website Composition Index
wickedgoodkitchen.com 1.23% 38.72x
wilton.com 5.16% 35.84x
ifoodblogger.com 1.27% 33.29x
thebearfootbaker.com 1.02% 32.92x
sweetsugarbelle.com 1.20% 32.84x
betterrecipes.com 1.02% 32.61x
wearychef.com 1.50% 32.15x
thecakeblog.com 1.69% 31.75x
recipe4living.com 1.85% 31.10x
inkatrinaskitchen.com 1.66% 31.07x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 5.45% 30.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 21.74x
Low Carb Diets 11.46% 20.22x
Food Cluster 1.16% 19.39x
Female Lifestyle Content Readers 7.04% 18.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 18.17x
Tattoos & Costumes 0.23% 17.59x
Homeschooling 0.34% 17.53x
Coupons & Family 9.58% 17.36x
Vegans & Animal Welfare 2.34% 17.30x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female