Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 1.9 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 44.05% 64.31x
Home Kitchen Chefs 53.13% 64.11x
Shelf-Stable Food Content Readers 28.51% 60.79x
Cooking Show Fans 49.02% 60.08x
Dessert/Sweets Bakers 60.13% 59.87x
Recipe Researchers 45.72% 57.48x
Home Design and Living Publication Readers 32.85% 55.03x
Healthy Snacks Shoppers 52.39% 55.01x
Healthy Diet Recipe Researchers 45.83% 54.01x
Nutrition Conscious Eaters 38.92% 53.28x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Belk.

Location Composition Index
Belk 0.01% 1.38x
Maurices 0.05% 1.35x
Coach 0.01% 1.27x
Jos A. Bank Clothiers 0.02% 1.23x
H&M 0.02% 1.20x
Chicos 0.02% 1.12x
Talbots 0.01% 1.09x
J. Crew 0.01% 1.09x
Lane Bryant 0.02% 1.08x
Carhartt 0.22% 1.07x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is littledairyontheprairie.com.

Website Composition Index
littledairyontheprairie.com 1.01% 49.88x
thebakerchick.com 1.05% 49.07x
tutti-dolci.com 1.26% 49.07x
cupcakeproject.com 2.60% 47.20x
ofbatteranddough.com 1.56% 47.09x
wildwildwhisk.com 1.70% 46.81x
joyofbaking.com 3.50% 46.11x
bakeorbreak.com 4.16% 45.09x
sweetestmenu.com 3.53% 44.91x
baking-sense.com 2.75% 44.69x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.55% 37.77x
Canada Consumer Product Cluster 2.41% 26.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 25.87x
Low Carb Diets 5.13% 24.51x
Canada Shopping - Kitchenware 0.32% 22.49x
Assorted Topics (Family, Household Wellness, The Beach) 20.67% 22.28x
Vegetarian Diet 9.98% 21.25x
Stay at Home Mom 27.29% 20.33x
Female Lifestyle Content Readers 2.72% 20.10x
Vegans & Animal Welfare 0.35% 19.77x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female