Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 3 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 53.16% 36.23x
Home Kitchen Chefs 54.35% 35.64x
Nutrition Conscious Eaters 45.90% 32.06x
Cooking Show Fans 52.86% 31.92x
Healthy Eaters 44.49% 31.07x
Recipe Researchers 50.81% 31.00x
Healthy Snacks Shoppers 50.17% 29.62x
Bargain Shopping Researchers 41.83% 28.37x
Gluten-Free Recipe Researchers 45.93% 27.29x
Cook at Home Parents 46.72% 27.02x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.56x
Patagonia 0.01% 1.27x
Express Outlets 0.00% 1.22x
Ann Taylor 0.02% 1.17x
Free People 0.02% 1.13x
Intermix 0.01% 1.13x
Michael Kors 0.02% 1.11x
REI 0.02% 1.08x
H&M 0.03% 1.08x
Chicos 0.05% 1.07x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is cooks.com.

Website Composition Index
cooks.com 1.76% 61.49x
joyofbaking.com 4.38% 61.18x
confessionsofacookbookqueen.com 2.37% 60.82x
cookscountry.com 1.03% 58.37x
kingarthurflour.com 26.88% 57.26x
jamhands.net 1.46% 56.00x
thebakerchick.com 1.58% 54.76x
bakeorbreak.com 2.54% 54.53x
thecakeblog.com 2.80% 53.74x
sprinklebakes.com 2.25% 52.37x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 10.53% 23.97x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.96% 21.04x
DIY Decoration & Furniture 4.78% 16.97x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.23% 16.68x
Coupons & Family 10.91% 16.27x
Consumer Packaged Goods 32.72% 15.96x
Food Cluster 6.32% 15.78x
Low Carb Diets 12.17% 15.77x
Stay at Home Mom 18.56% 15.67x
Scrapbooking & Home Art Projects 7.19% 15.44x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female