Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.4 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 58.21% 47.57x
Gourmet Food & Wine Researchers 58.27% 47.31x
Cooking Show Fans 55.49% 46.09x
Home Design and Living Publication Readers 50.19% 44.07x
Recipe Researchers 55.98% 44.05x
Nutrition Conscious Eaters 51.71% 42.84x
Healthy Eaters 50.92% 42.52x
Healthy Snacks Shoppers 56.17% 42.08x
Cook at Home Parents 54.55% 41.25x
Bargain Shopping Researchers 45.40% 41.04x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.48x
REI 0.01% 1.44x
Madewell 0.01% 1.40x
Belk 0.01% 1.38x
Eddie Bauer 0.02% 1.26x
Bonobos 0.02% 1.24x
Chicos 0.05% 1.21x
Columbia 0.01% 1.21x
J. Crew 0.02% 1.18x
Lululemon 0.03% 1.16x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.02% 61.61x
mastercook.com 1.13% 55.41x
save-on-crafts.com 1.01% 53.34x
food52.com 3.28% 51.52x
confessionsofacookbookqueen.com 1.39% 49.79x
craftsy.com 6.27% 48.82x
thebakerchick.com 1.34% 46.77x
thebearfootbaker.com 1.33% 45.69x
sweetsugarbelle.com 1.51% 44.97x
thekitchenmccabe.com 1.02% 44.54x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 6.64% 25.79x
Consumer Packaged Goods 18.38% 21.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 20.94x
Low Carb Diets 8.84% 20.24x
Food Cluster 3.17% 19.19x
Coupons & Family 8.71% 18.94x
Stay at Home Mom 26.75% 18.39x
DIY Decoration & Furniture 3.43% 18.25x
Homeschooling 0.50% 18.02x
Cooking Recipe & Ingredient Researchers 42.35% 17.99x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female