Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 1 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Dessert/Sweets Bakers.

Interest Composition Index
Dessert/Sweets Bakers 59.01% 62.62x
Shelf-Stable Food Content Readers 23.71% 62.10x
Home Kitchen Chefs 52.96% 61.56x
Cooking Show Fans 47.00% 59.73x
Healthy Snacks Shoppers 49.29% 57.29x
Home Design and Living Publication Readers 21.92% 56.92x
Healthy Diet Recipe Researchers 42.26% 55.89x
Gourmet Food & Wine Researchers 44.20% 55.21x
Nutrition Conscious Eaters 32.13% 55.16x
Bargain Shopping Researchers 26.71% 54.86x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.69x
Maurices 0.06% 1.67x
Chicos 0.02% 1.57x
Old Navy 0.03% 1.44x
Hollister 0.01% 1.29x
Urban Outfitters 0.02% 1.26x
LOFT 0.02% 1.26x
Buckle 0.02% 1.25x
Journeys 0.02% 1.22x
Carhartt 0.16% 1.22x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is myrecipemagic.com.

Website Composition Index
myrecipemagic.com 1.02% 54.83x
tutti-dolci.com 1.16% 54.82x
mastermindtoys.com 1.29% 52.21x
joyofbaking.com 2.93% 51.01x
bakeorbreak.com 4.00% 50.37x
cupcakeproject.com 2.57% 50.33x
ofbatteranddough.com 1.33% 49.71x
wildwildwhisk.com 1.46% 49.68x
sweetestmenu.com 3.35% 49.65x
dinnerwithjulie.com 1.52% 49.61x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.30% 41.28x
Canada Consumer Product Cluster 1.69% 27.41x
Vegans & Animal Welfare 0.28% 27.03x
Low Carb Diets 5.25% 26.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 25.88x
Canada Shopping - Kitchenware 0.38% 25.60x
Assorted Topics (Family, Household Wellness, The Beach) 20.77% 24.46x
Vegetarian Diet 8.98% 23.05x
Coupons & Family 8.31% 20.73x
Stay at Home Mom 27.35% 20.49x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female