Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 3.5 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 59.25% 43.94x
Gourmet Food & Wine Researchers 59.70% 43.41x
Cooking Show Fans 55.50% 41.80x
Home Design and Living Publication Readers 51.47% 40.96x
Recipe Researchers 57.06% 40.20x
Nutrition Conscious Eaters 53.16% 39.18x
Healthy Snacks Shoppers 55.47% 38.91x
Healthy Eaters 51.36% 38.63x
Cook at Home Parents 53.41% 37.58x
Bargain Shopping Researchers 45.84% 37.51x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.41x
Jos A. Bank Clothiers 0.34% 1.40x
Supreme 0.01% 1.36x
REI 0.02% 1.33x
Mens Wearhouse 0.53% 1.27x
White House Black Market 0.36% 1.24x
Buckle 0.27% 1.18x
The North Face 0.02% 1.13x
Johnston and Murphy 0.45% 1.11x
Belk 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is confessionsofacookbookqueen.com.

Website Composition Index
confessionsofacookbookqueen.com 1.49% 46.59x
mastercook.com 1.35% 45.97x
thebakerchick.com 1.35% 43.76x
bakeorbreak.com 2.52% 43.19x
americanheritagecooking.com 1.09% 42.57x
jaysbakingmecrazy.com 1.07% 42.24x
sweetsugarbelle.com 1.42% 41.87x
joyofbaking.com 3.70% 41.66x
thebearfootbaker.com 1.28% 41.53x
sprinklebakes.com 1.67% 41.44x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 7.56% 23.03x
Consumer Packaged Goods 21.56% 18.82x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 18.57x
Coupons & Family 9.25% 17.35x
Low Carb Diets 10.28% 17.17x
Homeschooling 0.57% 16.62x
Food Cluster 4.06% 16.59x
Assorted Topics (Family, Household Wellness, The Beach) 7.84% 16.54x
Scrapbooking & Home Art Projects 5.92% 16.35x
DIY Decoration & Furniture 3.88% 16.12x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female