Dstillery Audiences

HOME KITCHEN BAKERS

Audience Size: 2.2 Million Devices

Explore the Home Kitchen Bakers Audience

Below you'll find more information about the Home Kitchen Bakers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Kitchen Bakers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Bakers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Bakers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 57.10% 49.34x
Gourmet Food & Wine Researchers 50.24% 48.99x
Shelf-Stable Food Content Readers 31.46% 48.15x
Cooking Show Fans 53.75% 46.68x
Recipe Researchers 48.85% 45.31x
Home Design and Living Publication Readers 40.84% 44.79x
Healthy Snacks Shoppers 54.60% 44.28x
Pantry Recipes Researchers 29.07% 44.25x
Nutrition Conscious Eaters 47.10% 44.02x
Healthy Eaters 47.90% 43.74x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Interest attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Bakers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Bakers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.91x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Location attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Bakers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Bakers audience is kraftcanada.com.

Website Composition Index
kraftcanada.com 1.71% 46.69x
geniuskitchen.com 1.58% 42.25x
joyofbaking.com 4.40% 42.13x
finecooking.com 2.86% 41.97x
wineandglue.com 1.16% 41.42x
tutti-dolci.com 1.18% 38.76x
thebakerchick.com 1.27% 38.12x
bakeorbreak.com 3.32% 37.83x
katiebirdbakes.com 1.10% 36.86x
sugarsaltmagic.com 1.46% 36.33x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Web attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Bakers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.68% 30.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 24.47x
Canada Shopping - General Commerce 0.63% 23.17x
Low Carb Diets 6.00% 21.72x
Canada Consumer Product Cluster 5.31% 21.44x
Custom Gifts 0.21% 21.10x
Cub & Girl Scouts 0.11% 20.08x
Food Cluster 0.10% 19.88x
Canada Shopping - Kitchenware 0.77% 19.60x
Vegetarian Diet 14.30% 19.44x
Composition Percentage: The overlap percentage between the Home Kitchen Bakers audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Bakers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Bakers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female