Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 3.8 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 80.61% 59.49x
Cooking Show Fans 73.70% 56.30x
Home Design and Living Publication Readers 66.02% 53.17x
Healthy Eaters 66.89% 51.82x
Nutrition Conscious Eaters 67.03% 51.45x
Recipe Researchers 69.70% 50.08x
Healthy Snacks Shoppers 67.93% 48.19x
Luxury Fitness Shoppers 62.26% 48.02x
Luxury Athletic Footwear Shoppers 62.25% 48.01x
Cook at Home Parents 64.70% 46.14x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.44x
Jos A. Bank Clothiers 0.36% 1.41x
REI 0.02% 1.30x
White House Black Market 0.39% 1.27x
Mens Wearhouse 0.55% 1.27x
Buckle 0.31% 1.25x
Talbots 0.05% 1.17x
Johnston and Murphy 0.52% 1.16x
Eddie Bauer 0.03% 1.06x
Columbia 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is amuse-your-bouche.com.

Website Composition Index
amuse-your-bouche.com 1.03% 49.67x
mastercook.com 1.35% 48.56x
jaysbakingmecrazy.com 1.14% 47.78x
recipetips.com 1.98% 43.87x
americanheritagecooking.com 1.05% 42.51x
food52.com 3.79% 41.92x
bonnieplants.com 2.67% 41.82x
honestcooking.com 3.29% 41.34x
gardenandtable.net 1.04% 40.85x
cooksillustrated.com 1.97% 40.80x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 22.36x
Consumer Packaged Goods 23.40% 21.82x
Low Carb Diets 11.92% 21.42x
Cakes & Sweets 6.37% 20.52x
Food Cluster 4.58% 20.37x
Vegetarian Diet 23.09% 20.02x
Cooking Recipe & Ingredient Researchers 52.63% 19.76x
Assorted Topics (Family, Household Wellness, The Beach) 8.82% 19.36x
Female Lifestyle Content Readers 7.28% 19.15x
Coupons & Family 9.68% 19.10x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female