Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.6 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 80.80% 51.87x
Healthy Eaters 63.63% 47.60x
Nutrition Conscious Eaters 63.91% 47.32x
Cooking Show Fans 74.87% 44.74x
Luxury Fitness Shoppers 63.28% 42.88x
Recipe Researchers 65.18% 42.65x
Luxury Athletic Footwear Shoppers 63.48% 42.49x
Healthy Snacks Shoppers 65.32% 42.38x
Home Kitchen Bakers 62.26% 40.03x
Bargain Shopping Researchers 52.69% 39.84x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Columbia.

Location Composition Index
Columbia 0.02% 1.72x
Express Outlets 0.01% 1.45x
Uniqlo 0.02% 1.45x
LL Bean 0.01% 1.40x
Levi Strauss 0.02% 1.38x
Madewell 0.02% 1.32x
Gymboree 0.04% 1.27x
J. Crew 0.04% 1.27x
Brooks Brothers 0.04% 1.24x
American Apparel 0.04% 1.20x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is stupideasypaleo.com.

Website Composition Index
stupideasypaleo.com 1.02% 77.61x
thefrugalgirls.com 1.51% 73.60x
kingarthurflour.com 23.85% 67.23x
thecrepesofwrath.com 1.09% 64.90x
thenourishedcaveman.com 1.06% 64.89x
newleafwellness.biz 1.61% 63.50x
chickensintheroad.com 1.34% 63.35x
cooks.com 1.35% 61.89x
jamhands.net 1.42% 61.12x
mastercook.com 2.80% 60.93x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 9.75% 26.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 24.24x
Food Cluster 8.29% 24.01x
Cakes & Sweets 9.18% 23.91x
Consumer Packaged Goods 37.10% 22.40x
Vegetarian Diet 30.92% 22.07x
DIY Decoration & Furniture 5.87% 21.93x
Low Carb Diets 17.05% 21.75x
Coupons & Family 12.64% 21.07x
Nutrition & Diabetic Living 1.74% 21.05x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female