Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 74.78% 81.96x
Cooking Show Fans 74.91% 76.15x
Home Design and Living Publication Readers 59.92% 71.44x
Nutrition Conscious Eaters 64.47% 67.91x
Healthy Eaters 64.99% 67.84x
Recipe Researchers 65.31% 66.83x
Shelf-Stable Food Content Readers 43.47% 65.80x
Healthy Snacks Shoppers 67.95% 63.22x
Healthy Diet Recipe Researchers 67.78% 62.95x
Luxury Fitness Shoppers 59.83% 61.27x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.20x
Old Navy 0.02% 1.13x
Maurices 0.02% 1.12x
Carhartt 0.12% 1.10x
Buckle 0.01% 0.98x
Express 0.01% 0.97x
Victoria's Secret 0.02% 0.94x
Journeys 0.01% 0.92x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is finecooking.com.

Website Composition Index
finecooking.com 7.36% 53.07x
honestcooking.com 1.18% 52.10x
cinnamonspiceandeverythingnice.com 1.12% 49.11x
geniuskitchen.com 9.80% 48.80x
wineandglue.com 3.25% 47.74x
kraftrecipes.com 1.02% 47.71x
wilton.com 1.79% 47.23x
101cookbooks.com 5.28% 41.97x
naturallyella.com 2.52% 40.61x
topwithcinnamon.com 1.06% 40.50x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 2.65% 31.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 30.61x
Food Cluster 0.37% 29.65x
Low Carb Diets 10.01% 28.56x
Vegans & Animal Welfare 1.71% 26.40x
Female Lifestyle Content Readers 5.88% 25.56x
Vegetarian Diet 22.09% 25.27x
Homeschooling 0.13% 24.64x
Stay at Home Mom 33.70% 22.94x
Tattoos & Costumes 0.09% 22.66x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female