Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.5 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 73.25% 55.39x
Healthy Eaters 61.13% 45.78x
Nutrition Conscious Eaters 63.04% 44.94x
Cooking Show Fans 72.52% 44.24x
Recipe Researchers 62.08% 40.66x
Healthy Snacks Shoppers 63.38% 39.95x
Home Kitchen Bakers 61.79% 37.26x
Bargain Shopping Researchers 52.59% 35.65x
Gluten-Free Recipe Researchers 55.56% 34.88x
Home Design Enthusiasts 51.67% 34.81x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Columbia.

Location Composition Index
Columbia 0.01% 1.29x
LOFT 0.04% 1.11x
Lorna Jane 0.01% 1.11x
Chicos 0.05% 1.09x
Urban Outfitters 0.06% 1.07x
Carhartt 0.21% 1.07x
Michael Kors 0.02% 1.03x
American Apparel 0.03% 0.97x
Supreme 0.00% 0.96x
Gymboree 0.03% 0.96x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is stupideasypaleo.com.

Website Composition Index
stupideasypaleo.com 1.25% 71.81x
cookscountry.com 1.21% 69.53x
kingarthurflour.com 28.11% 60.94x
naturallyella.com 2.84% 59.90x
thecrepesofwrath.com 1.21% 59.17x
jamhands.net 1.52% 58.97x
thenourishedcaveman.com 1.27% 58.44x
cearaskitchen.com 1.02% 58.27x
thefauxmartha.com 1.01% 58.13x
cooksillustrated.com 4.29% 57.58x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 8.75% 26.46x
Cakes & Sweets 9.26% 21.74x
Food Cluster 8.45% 21.66x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.29% 21.60x
Vegetarian Diet 29.79% 21.10x
Low Carb Diets 15.92% 20.84x
DIY Decoration & Furniture 5.74% 20.55x
Consumer Packaged Goods 38.57% 19.47x
Cooking Recipe & Ingredient Researchers 67.00% 18.92x
Coupons & Family 12.40% 18.78x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female