Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.7 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 81.02% 88.74x
Cooking Show Fans 69.55% 82.11x
Nutrition Conscious Eaters 65.01% 80.33x
Healthy Eaters 64.94% 79.72x
Recipe Researchers 65.61% 75.58x
Home Design and Living Publication Readers 69.52% 75.51x
Healthy Snacks Shoppers 64.90% 74.43x
Luxury Fitness Shoppers 58.67% 74.42x
Luxury Athletic Footwear Shoppers 58.70% 73.88x
Bargain Shopping Researchers 48.59% 69.40x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.49x
Supreme 0.02% 1.41x
Lululemon 0.06% 1.32x
Jos A. Bank Clothiers 0.31% 1.30x
Bonobos 0.04% 1.26x
Mens Wearhouse 0.47% 1.23x
LOFT 0.06% 1.20x
Patagonia 0.02% 1.19x
The North Face 0.02% 1.18x
Banana Republic 0.03% 1.15x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is thefrugalgirls.com.

Website Composition Index
thefrugalgirls.com 1.27% 60.96x
chickensintheroad.com 1.17% 56.49x
amuse-your-bouche.com 2.06% 54.43x
newleafwellness.biz 1.37% 54.10x
mastercook.com 2.50% 53.40x
jaysbakingmecrazy.com 2.28% 51.39x
jamhands.net 1.34% 50.99x
cooks.com 1.18% 50.61x
vietworldkitchen.com 1.34% 50.41x
whole30.com 1.75% 50.07x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 10.16% 28.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 27.99x
Food Cluster 7.44% 27.08x
Cakes & Sweets 8.88% 26.52x
Consumer Packaged Goods 33.71% 26.38x
Low Carb Diets 16.72% 25.08x
Vegetarian Diet 30.26% 24.99x
DIY Decoration & Furniture 5.65% 24.40x
Nutrition & Diabetic Living 1.80% 24.15x
Coupons & Family 12.33% 23.95x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female