Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.8 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 71.88% 216.67x
Recipe Researchers 65.62% 200.26x
Nutrition Conscious Eaters 70.62% 198.47x
Healthy Snacks Shoppers 69.38% 176.96x
Healthy Diet Recipe Researchers 65.00% 175.72x
Malaysian Food Enthusiasts 61.25% 170.20x
Bargain Shopping Researchers 58.13% 162.43x
Working Parents 63.12% 161.85x
Weight Loss Researchers 53.75% 158.20x
Wellness Enthusiasts 51.88% 156.38x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.33x
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 0.95x
Carhartt 0.12% 0.77x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 1.41% 38.13x
wickedgoodkitchen.com 1.11% 35.98x
wearychef.com 1.55% 34.59x
betterrecipes.com 1.05% 34.43x
recipe4living.com 1.96% 34.05x
honestcooking.com 2.59% 30.11x
injennieskitchen.com 1.16% 30.04x
camelliabrand.com 1.11% 29.84x
cookitsimply.com 1.11% 29.53x
idahopotato.com 1.02% 29.25x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 16.88% 51.00x
Consumer Packaged Goods 23.75% 49.93x
Low Carb Diets 15.62% 48.74x
Stay at Home Mom 45.62% 45.02x
Coupons & Family 13.12% 38.46x
Cooking Recipe & Ingredient Researchers 66.25% 36.09x
Vegetarian Diet 23.75% 35.33x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.12% 34.03x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 10.62% 31.62x
Wine, Liquor & Mixology 10.00% 29.76x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female