Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.2 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 76.17% 92.40x
Cooking Show Fans 68.49% 82.49x
Home Design and Living Publication Readers 63.72% 81.80x
Nutrition Conscious Eaters 63.95% 77.26x
Healthy Eaters 64.58% 76.62x
Recipe Researchers 64.27% 75.01x
Healthy Snacks Shoppers 64.11% 72.65x
Luxury Fitness Shoppers 57.76% 70.70x
Luxury Athletic Footwear Shoppers 57.80% 70.47x
Home Kitchen Bakers 59.53% 67.26x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Supreme.

Location Composition Index
Supreme 0.02% 1.54x
REI 0.02% 1.43x
Bonobos 0.08% 1.40x
Club Monaco 0.02% 1.38x
Jos A. Bank Clothiers 0.40% 1.37x
Uniqlo 0.02% 1.33x
Mens Wearhouse 0.61% 1.29x
Eddie Bauer 0.03% 1.19x
Johnston and Murphy 0.16% 1.16x
The North Face 0.03% 1.13x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is thefrugalgirls.com.

Website Composition Index
thefrugalgirls.com 1.20% 70.10x
chickensintheroad.com 1.13% 68.09x
amuse-your-bouche.com 1.97% 65.61x
jamhands.net 1.31% 64.05x
mastercook.com 2.47% 63.75x
newleafwellness.biz 1.28% 63.22x
vietworldkitchen.com 1.31% 61.62x
jaysbakingmecrazy.com 2.19% 61.48x
theperfectpantry.com 1.23% 57.88x
chiefhealth.us 1.04% 57.63x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 27.50x
Food Cluster 7.45% 26.69x
Assorted Topics (Family, Household Wellness, The Beach) 11.35% 26.41x
Consumer Packaged Goods 33.65% 26.32x
Cakes & Sweets 9.15% 25.92x
Low Carb Diets 17.16% 25.76x
Vegetarian Diet 31.37% 24.49x
Coupons & Family 12.88% 23.55x
DIY Decoration & Furniture 5.81% 23.46x
Healthy Eating Researchers 5.96% 23.44x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female