Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.4 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 75.59% 46.06x
Cooking Show Fans 68.61% 42.32x
Healthy Eaters 61.02% 40.18x
Nutrition Conscious Eaters 60.53% 40.10x
Healthy Snacks Shoppers 61.27% 35.05x
Recipe Researchers 61.02% 34.20x
Bargain Shopping Researchers 47.59% 33.41x
Home Kitchen Bakers 60.34% 32.26x
Cook at Home Parents 55.23% 31.63x
Home Design Enthusiasts 50.19% 31.40x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.32x
REI 0.02% 1.27x
Patagonia 0.01% 1.21x
Columbia 0.01% 1.18x
Kate Spade 0.02% 1.14x
Levi Strauss 0.01% 1.13x
Zara 0.02% 1.08x
Carhartt 0.16% 1.07x
Tommy Bahama 0.02% 1.07x
Urban Outfitters 0.03% 1.05x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is realbakingwithrose.com.

Website Composition Index
realbakingwithrose.com 0.23% 91.83x
make-fabulous-cakes.com 0.18% 83.16x
puffpastry.com 0.18% 81.77x
piarecipes.com 0.48% 81.43x
melangery.com 0.27% 81.16x
tarteletteblog.com 0.19% 80.26x
mysweetmission.net 1.07% 79.87x
crisco.com 0.27% 76.86x
memoriediangelina.com 0.33% 76.39x
comfycook.com 0.16% 76.14x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.66% 25.41x
Vegetarian Diet 27.07% 20.72x
Cakes & Sweets 8.04% 20.19x
Food Cluster 8.05% 19.69x
Low Carb Diets 14.02% 19.33x
DIY Decoration & Furniture 5.15% 19.22x
Cooking Recipe & Ingredient Researchers 63.67% 18.95x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.22% 18.42x
Female Lifestyle Content Readers 5.54% 18.19x
Coupons & Family 10.53% 18.02x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999