Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 806.2 Thousand Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 806.2 thousand unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 74.40% 114.86x
Shelf-Stable Food Content Readers 31.14% 106.07x
Home Design and Living Publication Readers 27.55% 104.66x
Cooking Show Fans 57.15% 99.33x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 29.22% 97.64x
Healthy Diet Recipe Researchers 59.77% 96.85x
Pantry Recipes Researchers 31.80% 94.95x
Bargain Shopping Researchers 26.81% 90.87x
Nutrition Conscious Eaters 56.31% 86.96x
Gourmet Food & Wine Researchers 49.83% 85.73x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Maurices.

Location Composition Index
Maurices 0.04% 1.39x
Talbots 0.01% 1.21x
H&M 0.02% 1.19x
Lululemon 0.01% 1.11x
Old Navy 0.02% 1.05x
LOFT 0.01% 1.04x
Express 0.02% 1.03x
Mens Wearhouse 0.01% 1.01x
Gymboree 0.02% 0.97x
Buckle 0.01% 0.84x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is everafterinthewoods.com.

Website Composition Index
everafterinthewoods.com 1.14% 72.79x
canadiancookingadventures.com 1.57% 70.80x
bakeplaysmile.com 1.18% 64.74x
amish365.com 7.65% 62.19x
dinnerwithjulie.com 1.50% 61.24x
tastykitchen.com 1.74% 61.19x
janespatisserie.com 1.87% 60.99x
thesemisweetsisters.com 1.11% 59.48x
countrycleaver.com 1.01% 59.18x
jamhands.net 1.65% 58.97x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 45.33x
Cakes & Sweets 0.84% 44.55x
Vegans & Animal Welfare 0.28% 38.39x
Low Carb Diets 6.19% 35.60x
Assorted Topics (Family, Household Wellness, The Beach) 21.75% 35.22x
Stay at Home Mom 30.30% 28.87x
Canada Consumer Product Cluster 1.44% 28.78x
Canada Shopping - Kitchenware 0.32% 28.66x
Vegetarian Diet 8.83% 28.63x
Coupons & Family 9.14% 27.05x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female