Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 3.4 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 76.58% 57.40x
Cooking Show Fans 76.38% 52.78x
Home Design and Living Publication Readers 66.11% 49.71x
Recipe Researchers 64.70% 49.05x
Healthy Eaters 66.96% 48.43x
Nutrition Conscious Eaters 66.11% 48.17x
Healthy Snacks Shoppers 66.95% 45.69x
Luxury Fitness Shoppers 58.92% 44.42x
Luxury Athletic Footwear Shoppers 58.92% 44.42x
Shelf-Stable Food Content Readers 0.25% 44.02x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 1.44x
Lane Bryant 0.01% 1.30x
Carhartt 0.17% 1.19x
American Eagle Outfitters 0.02% 1.17x
Old Navy 0.02% 1.16x
H&M 0.01% 1.13x
Victoria's Secret 0.03% 1.06x
Buckle 0.01% 1.06x
Banana Republic 0.01% 1.06x
Jos A. Bank Clothiers 0.01% 1.04x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.37% 42.49x
recipe4living.com 3.27% 38.78x
betterrecipes.com 1.78% 38.32x
food52.com 1.85% 38.27x
hippressurecooking.com 1.01% 37.80x
honestcooking.com 2.61% 37.73x
wearychef.com 2.72% 36.37x
realmomkitchen.com 1.06% 36.16x
wickedgoodkitchen.com 1.71% 35.89x
cinnamonspiceandeverythingnice.com 1.98% 35.78x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 5.05% 24.22x
Consumer Packaged Goods 17.79% 24.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 23.35x
Low Carb Diets 11.06% 23.08x
Food Cluster 2.15% 23.05x
Female Lifestyle Content Readers 7.50% 21.00x
Vegetarian Diet 24.09% 20.71x
Vegans & Animal Welfare 3.00% 20.21x
Cooking Recipe & Ingredient Researchers 57.24% 19.57x
Coupons & Family 9.59% 19.46x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female