Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 1.2 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 33.48% 88.71x
Home Design and Living Publication Readers 32.54% 87.06x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 31.44% 84.36x
Cooking Show Fans 63.95% 83.56x
Pantry Recipes Researchers 32.17% 81.40x
Healthy Diet Recipe Researchers 58.71% 79.39x
Dessert/Sweets Bakers 64.46% 74.26x
Nutrition Conscious Eaters 42.38% 73.82x
Healthy Snacks Shoppers 60.64% 73.22x
Gourmet Food & Wine Researchers 56.89% 72.94x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Chicos.

Location Composition Index
Chicos 0.02% 1.68x
Maurices 0.06% 1.65x
Hollister 0.01% 1.62x
Gymboree 0.02% 1.50x
Carhartt 0.20% 1.41x
White House Black Market 0.02% 1.30x
Talbots 0.01% 1.16x
Lane Bryant 0.01% 1.10x
LOFT 0.01% 1.09x
American Eagle Outfitters 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is everafterinthewoods.com.

Website Composition Index
everafterinthewoods.com 1.32% 60.00x
myrecipemagic.com 1.06% 58.50x
bakeplaysmile.com 1.15% 49.80x
amish365.com 7.36% 49.69x
thegoldlininggirl.com 1.34% 49.09x
thebakerupstairs.com 1.02% 48.90x
bakeorbreak.com 3.80% 48.78x
tutti-dolci.com 1.00% 48.59x
therealfoodrds.com 1.19% 48.34x
vintagekitchennotes.com 2.72% 47.70x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 38.23x
Cakes & Sweets 1.06% 32.98x
Low Carb Diets 6.27% 32.01x
Assorted Topics (Family, Household Wellness, The Beach) 24.69% 28.73x
Vegans & Animal Welfare 0.27% 26.44x
Canada Consumer Product Cluster 1.56% 24.68x
Vegetarian Diet 9.58% 24.40x
Stay at Home Mom 32.27% 23.96x
Female Lifestyle Content Readers 3.05% 23.79x
Coupons & Family 9.40% 23.38x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female