Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.1 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 73.58% 71.42x
Cooking Show Fans 74.04% 65.79x
Home Design and Living Publication Readers 58.50% 61.22x
Shelf-Stable Food Content Readers 42.46% 61.00x
Nutrition Conscious Eaters 62.63% 60.59x
Healthy Eaters 63.90% 60.33x
Recipe Researchers 65.12% 58.28x
Healthy Diet Recipe Researchers 67.87% 56.28x
Healthy Snacks Shoppers 67.74% 55.40x
Luxury Athletic Footwear Shoppers 58.51% 54.54x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is finecooking.com.

Website Composition Index
finecooking.com 4.96% 56.64x
geniuskitchen.com 4.61% 53.02x
wineandglue.com 1.95% 50.25x
wilton.com 1.07% 49.45x
kraftcanada.com 2.05% 43.97x
101cookbooks.com 4.58% 42.33x
naturallyella.com 2.14% 41.12x
brooklynsupper.com 1.03% 40.66x
savorysimple.net 1.83% 40.32x
carveyourcraving.com 1.06% 39.42x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.84% 29.12x
Food Cluster 0.22% 28.34x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.09% 28.01x
Low Carb Diets 7.53% 26.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 25.68x
Vegans & Animal Welfare 1.22% 24.54x
Vegetarian Diet 18.69% 23.91x
Female Lifestyle Content Readers 4.71% 23.20x
Canada Consumer Product Cluster 6.11% 22.52x
Consumer Packaged Goods 23.79% 21.65x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female