Explore the Home Kitchen Chefs Audience
Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Home Kitchen Chefs audience.
INTERESTS
The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 71.85% | 77.42x |
| Cooking Show Fans | 72.61% | 70.70x |
| Shelf-Stable Food Content Readers | 40.26% | 67.87x |
| Home Design and Living Publication Readers | 55.28% | 65.24x |
| Nutrition Conscious Eaters | 60.24% | 64.94x |
| Healthy Eaters | 62.19% | 64.32x |
| Recipe Researchers | 64.50% | 64.07x |
| Healthy Diet Recipe Researchers | 67.92% | 61.53x |
| Luxury Athletic Footwear Shoppers | 57.34% | 58.84x |
| Luxury Fitness Shoppers | 57.34% | 58.83x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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APPAREL RETAILERS
The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.71x |
| J. Crew | 0.01% | 1.51x |
| Dressbarn | 0.02% | 1.28x |
| Victoria's Secret | 0.03% | 1.21x |
| Old Navy | 0.03% | 1.18x |
| H&M | 0.01% | 1.17x |
| Buckle | 0.02% | 1.17x |
| Aeropostale | 0.02% | 1.17x |
| Express | 0.02% | 1.16x |
| Lane Bryant | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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WEBSITES
The Home Kitchen Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Kitchen Chefs audience is finecooking.com.
| Website | Composition | Index |
| finecooking.com | 2.03% | 63.24x |
| foodnetwork.ca | 7.52% | 45.91x |
| naturallyella.com | 1.62% | 42.99x |
| thefreshloaf.com | 3.05% | 42.93x |
| tutti-dolci.com | 1.13% | 42.82x |
| ofbatteranddough.com | 1.91% | 42.65x |
| littledairyontheprairie.com | 1.63% | 42.47x |
| wildwildwhisk.com | 1.86% | 42.35x |
| dinnerwithjulie.com | 1.41% | 41.65x |
| dimitrasdishes.com | 1.73% | 41.12x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 1.24% | 27.91x |
| Low Carb Diets | 6.89% | 27.88x |
| Vegans & Animal Welfare | 0.82% | 27.24x |
| Canada Shopping - General Commerce | 0.26% | 27.22x |
| Canada Consumer Product Cluster | 4.19% | 25.98x |
| Vegetarian Diet | 15.10% | 25.83x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.17% | 25.34x |
| Assorted Topics (Family, Household Wellness, The Beach) | 23.60% | 23.51x |
| Canada Shopping - Kitchenware | 0.57% | 23.03x |
| Consumer Packaged Goods | 24.00% | 22.14x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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DEMOGRAPHICS
The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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