Explore the Home Kitchen Chefs Audience
Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Kitchen Chefs audience.
INTERESTS
The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 80.61% | 59.49x |
| Cooking Show Fans | 73.70% | 56.30x |
| Home Design and Living Publication Readers | 66.02% | 53.17x |
| Healthy Eaters | 66.89% | 51.82x |
| Nutrition Conscious Eaters | 67.03% | 51.45x |
| Recipe Researchers | 69.70% | 50.08x |
| Healthy Snacks Shoppers | 67.93% | 48.19x |
| Luxury Fitness Shoppers | 62.26% | 48.02x |
| Luxury Athletic Footwear Shoppers | 62.25% | 48.01x |
| Cook at Home Parents | 64.70% | 46.14x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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APPAREL RETAILERS
The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.11% | 1.44x |
| Jos A. Bank Clothiers | 0.36% | 1.41x |
| REI | 0.02% | 1.30x |
| White House Black Market | 0.39% | 1.27x |
| Mens Wearhouse | 0.55% | 1.27x |
| Buckle | 0.31% | 1.25x |
| Talbots | 0.05% | 1.17x |
| Johnston and Murphy | 0.52% | 1.16x |
| Eddie Bauer | 0.03% | 1.06x |
| Columbia | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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WEBSITES
The Home Kitchen Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Kitchen Chefs audience is amuse-your-bouche.com.
| Website | Composition | Index |
| amuse-your-bouche.com | 1.03% | 49.67x |
| mastercook.com | 1.35% | 48.56x |
| jaysbakingmecrazy.com | 1.14% | 47.78x |
| recipetips.com | 1.98% | 43.87x |
| americanheritagecooking.com | 1.05% | 42.51x |
| food52.com | 3.79% | 41.92x |
| bonnieplants.com | 2.67% | 41.82x |
| honestcooking.com | 3.29% | 41.34x |
| gardenandtable.net | 1.04% | 40.85x |
| cooksillustrated.com | 1.97% | 40.80x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.27% | 22.36x |
| Consumer Packaged Goods | 23.40% | 21.82x |
| Low Carb Diets | 11.92% | 21.42x |
| Cakes & Sweets | 6.37% | 20.52x |
| Food Cluster | 4.58% | 20.37x |
| Vegetarian Diet | 23.09% | 20.02x |
| Cooking Recipe & Ingredient Researchers | 52.63% | 19.76x |
| Assorted Topics (Family, Household Wellness, The Beach) | 8.82% | 19.36x |
| Female Lifestyle Content Readers | 7.28% | 19.15x |
| Coupons & Family | 9.68% | 19.10x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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DEMOGRAPHICS
The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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