Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 4.4 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 80.97% 48.31x
Cooking Show Fans 73.33% 48.18x
Home Design and Living Publication Readers 68.23% 43.00x
Healthy Eaters 70.02% 41.48x
Nutrition Conscious Eaters 69.64% 40.95x
Recipe Researchers 70.30% 40.77x
Healthy Snacks Shoppers 68.99% 39.11x
Cook at Home Parents 66.19% 38.29x
Luxury Fitness Shoppers 63.95% 38.16x
Luxury Athletic Footwear Shoppers 63.94% 38.14x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is REI.

Location Composition Index
REI 0.01% 1.41x
Carhartt 0.31% 1.27x
Talbots 0.03% 1.10x
Buckle 0.04% 1.06x
Chicos 0.04% 1.05x
Dressbarn 0.02% 1.01x
Lululemon 0.03% 1.00x
Jos A. Bank Clothiers 0.03% 0.99x
Mens Wearhouse 0.05% 0.99x
Lane Bryant 0.03% 0.99x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.71% 39.64x
recipetips.com 1.03% 38.73x
food52.com 2.03% 37.72x
realmomkitchen.com 1.17% 36.55x
honestcooking.com 2.53% 36.34x
recipe4living.com 3.80% 36.34x
hippressurecooking.com 1.15% 35.83x
betterrecipes.com 2.01% 35.79x
fortheloveofcooking.net 1.93% 35.46x
bonnieplants.com 1.17% 34.92x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 17.96% 21.54x
Low Carb Diets 9.57% 21.40x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 21.40x
Cakes & Sweets 5.17% 20.10x
Food Cluster 2.69% 19.57x
Vegetarian Diet 21.30% 18.25x
Female Lifestyle Content Readers 6.87% 18.10x
Cooking Recipe & Ingredient Researchers 51.85% 17.87x
Stay at Home Mom 31.34% 17.39x
Coupons & Family 8.92% 17.33x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female