Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 1.8 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 71.85% 77.42x
Cooking Show Fans 72.61% 70.70x
Shelf-Stable Food Content Readers 40.26% 67.87x
Home Design and Living Publication Readers 55.28% 65.24x
Nutrition Conscious Eaters 60.24% 64.94x
Healthy Eaters 62.19% 64.32x
Recipe Researchers 64.50% 64.07x
Healthy Diet Recipe Researchers 67.92% 61.53x
Luxury Athletic Footwear Shoppers 57.34% 58.84x
Luxury Fitness Shoppers 57.34% 58.83x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.71x
J. Crew 0.01% 1.51x
Dressbarn 0.02% 1.28x
Victoria's Secret 0.03% 1.21x
Old Navy 0.03% 1.18x
H&M 0.01% 1.17x
Buckle 0.02% 1.17x
Aeropostale 0.02% 1.17x
Express 0.02% 1.16x
Lane Bryant 0.02% 1.13x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is finecooking.com.

Website Composition Index
finecooking.com 2.03% 63.24x
foodnetwork.ca 7.52% 45.91x
naturallyella.com 1.62% 42.99x
thefreshloaf.com 3.05% 42.93x
tutti-dolci.com 1.13% 42.82x
ofbatteranddough.com 1.91% 42.65x
littledairyontheprairie.com 1.63% 42.47x
wildwildwhisk.com 1.86% 42.35x
dinnerwithjulie.com 1.41% 41.65x
dimitrasdishes.com 1.73% 41.12x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.24% 27.91x
Low Carb Diets 6.89% 27.88x
Vegans & Animal Welfare 0.82% 27.24x
Canada Shopping - General Commerce 0.26% 27.22x
Canada Consumer Product Cluster 4.19% 25.98x
Vegetarian Diet 15.10% 25.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 25.34x
Assorted Topics (Family, Household Wellness, The Beach) 23.60% 23.51x
Canada Shopping - Kitchenware 0.57% 23.03x
Consumer Packaged Goods 24.00% 22.14x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female