Explore the Home Kitchen Chefs Audience
Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Kitchen Chefs audience.
INTERESTS
The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 76.58% | 57.40x |
| Cooking Show Fans | 76.38% | 52.78x |
| Home Design and Living Publication Readers | 66.11% | 49.71x |
| Recipe Researchers | 64.70% | 49.05x |
| Healthy Eaters | 66.96% | 48.43x |
| Nutrition Conscious Eaters | 66.11% | 48.17x |
| Healthy Snacks Shoppers | 66.95% | 45.69x |
| Luxury Fitness Shoppers | 58.92% | 44.42x |
| Luxury Athletic Footwear Shoppers | 58.92% | 44.42x |
| Shelf-Stable Food Content Readers | 0.25% | 44.02x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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APPAREL RETAILERS
The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.08% | 1.44x |
| Lane Bryant | 0.01% | 1.30x |
| Carhartt | 0.17% | 1.19x |
| American Eagle Outfitters | 0.02% | 1.17x |
| Old Navy | 0.02% | 1.16x |
| H&M | 0.01% | 1.13x |
| Victoria's Secret | 0.03% | 1.06x |
| Buckle | 0.01% | 1.06x |
| Banana Republic | 0.01% | 1.06x |
| Jos A. Bank Clothiers | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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WEBSITES
The Home Kitchen Chefs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Kitchen Chefs audience is ifoodblogger.com.
| Website | Composition | Index |
| ifoodblogger.com | 2.37% | 42.49x |
| recipe4living.com | 3.27% | 38.78x |
| betterrecipes.com | 1.78% | 38.32x |
| food52.com | 1.85% | 38.27x |
| hippressurecooking.com | 1.01% | 37.80x |
| honestcooking.com | 2.61% | 37.73x |
| wearychef.com | 2.72% | 36.37x |
| realmomkitchen.com | 1.06% | 36.16x |
| wickedgoodkitchen.com | 1.71% | 35.89x |
| cinnamonspiceandeverythingnice.com | 1.98% | 35.78x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 5.05% | 24.22x |
| Consumer Packaged Goods | 17.79% | 24.01x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 23.35x |
| Low Carb Diets | 11.06% | 23.08x |
| Food Cluster | 2.15% | 23.05x |
| Female Lifestyle Content Readers | 7.50% | 21.00x |
| Vegetarian Diet | 24.09% | 20.71x |
| Vegans & Animal Welfare | 3.00% | 20.21x |
| Cooking Recipe & Ingredient Researchers | 57.24% | 19.57x |
| Coupons & Family | 9.59% | 19.46x |
Composition Percentage:
The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
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DEMOGRAPHICS
The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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