Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 3 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 69.70% 67.00x
Cooking Show Fans 70.73% 61.14x
Shelf-Stable Food Content Readers 38.36% 58.30x
Home Design and Living Publication Readers 56.05% 56.14x
Nutrition Conscious Eaters 63.72% 56.11x
Recipe Researchers 61.68% 56.00x
Healthy Eaters 65.67% 55.25x
Healthy Diet Recipe Researchers 65.72% 54.18x
Pantry Recipes Researchers 33.96% 52.32x
Healthy Snacks Shoppers 67.14% 51.83x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Talbots.

Location Composition Index
Talbots 0.01% 1.45x
American Eagle Outfitters 0.02% 1.30x
LOFT 0.02% 1.29x
White House Black Market 0.02% 1.22x
Carhartt 0.16% 1.09x
Victoria's Secret 0.02% 1.03x
Mens Wearhouse 0.02% 0.99x
Aeropostale 0.01% 0.97x
Maurices 0.02% 0.97x
Zumiez 0.01% 0.96x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is finecooking.com.

Website Composition Index
finecooking.com 3.57% 57.85x
wineandglue.com 1.23% 50.19x
kraftcanada.com 1.42% 46.80x
naturallyella.com 1.95% 40.98x
101cookbooks.com 4.31% 40.46x
katiebirdbakes.com 1.15% 39.88x
thefreshloaf.com 3.73% 38.79x
tutti-dolci.com 1.19% 38.65x
ofbatteranddough.com 2.27% 38.06x
fussfreeflavours.com 1.20% 37.92x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.20% 26.83x
Cakes & Sweets 1.48% 26.06x
Low Carb Diets 7.11% 25.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 25.11x
Vegetarian Diet 17.66% 23.89x
Canada Consumer Product Cluster 5.39% 22.95x
Food Cluster 0.11% 22.60x
Custom Gifts 0.19% 22.48x
Female Lifestyle Content Readers 4.57% 21.62x
Consumer Packaged Goods 24.35% 21.28x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female