Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 1.6 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 65.30% 104.10x
Cooking Show Fans 67.63% 91.91x
Shelf-Stable Food Content Readers 35.47% 86.53x
Home Design and Living Publication Readers 47.20% 85.22x
Healthy Eaters 57.00% 83.40x
Nutrition Conscious Eaters 54.91% 83.25x
Recipe Researchers 57.50% 82.83x
Healthy Diet Recipe Researchers 62.36% 81.65x
Luxury Athletic Footwear Shoppers 48.19% 75.40x
Luxury Fitness Shoppers 48.19% 75.40x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.60x
J. Crew 0.02% 1.39x
Chicos 0.03% 1.31x
Jos A. Bank Clothiers 0.02% 1.13x
Coach 0.01% 1.08x
Hollister 0.02% 1.08x
Mens Wearhouse 0.03% 1.05x
Old Navy 0.04% 1.04x
Zumiez 0.02% 1.04x
Maurices 0.04% 0.99x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is foodnetwork.ca.

Website Composition Index
foodnetwork.ca 4.49% 53.01x
littledairyontheprairie.com 1.15% 50.55x
therealfoodrds.com 3.38% 50.45x
naturallyella.com 1.38% 47.81x
ofbatteranddough.com 1.65% 46.63x
wildwildwhisk.com 1.77% 45.88x
scrummylane.com 1.22% 45.16x
pupswithchopsticks.com 1.19% 44.65x
tutti-dolci.com 1.22% 44.50x
101cookbooks.com 3.73% 44.30x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.61% 33.54x
Cakes & Sweets 1.39% 33.21x
Low Carb Diets 6.97% 32.68x
Canada Consumer Product Cluster 3.06% 31.96x
Vegetarian Diet 14.74% 30.80x
Canada Shopping - Kitchenware 0.43% 29.08x
Assorted Topics (Family, Household Wellness, The Beach) 26.56% 28.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 27.26x
Female Lifestyle Content Readers 3.56% 25.43x
Stay at Home Mom 32.45% 23.95x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female