Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 3.4 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 77.53% 59.85x
Cooking Show Fans 76.44% 55.10x
Home Design and Living Publication Readers 65.10% 52.19x
Healthy Eaters 66.08% 50.34x
Nutrition Conscious Eaters 65.35% 49.98x
Recipe Researchers 67.29% 48.91x
Healthy Snacks Shoppers 67.66% 46.40x
Luxury Athletic Footwear Shoppers 58.94% 45.34x
Luxury Fitness Shoppers 58.94% 45.33x
Healthy Diet Recipe Researchers 65.95% 43.72x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Maurices.

Location Composition Index
Maurices 0.01% 1.20x
Carhartt 0.16% 1.15x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 1.77% 41.38x
wickedgoodkitchen.com 1.34% 37.37x
betterrecipes.com 1.31% 37.26x
wearychef.com 1.98% 36.72x
recipe4living.com 2.47% 36.67x
hellmanns.com 1.25% 32.59x
honestcooking.com 2.47% 32.17x
cinnamonspiceandeverythingnice.com 1.83% 31.68x
mealplannerpro.com 1.24% 31.50x
healthy-delicious.com 1.85% 31.22x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 4.67% 25.10x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 22.51x
Food Cluster 1.53% 22.41x
Low Carb Diets 12.49% 22.35x
Consumer Packaged Goods 20.06% 21.68x
Vegans & Animal Welfare 2.97% 21.35x
Female Lifestyle Content Readers 7.81% 20.73x
Vegetarian Diet 26.68% 19.89x
Stay at Home Mom 39.88% 18.39x
Assorted Topics (Family, Household Wellness, The Beach) 13.13% 18.38x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female