Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.3 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 80.62% 65.46x
Cooking Show Fans 75.27% 62.51x
Home Design and Living Publication Readers 66.09% 58.03x
Healthy Eaters 67.81% 56.63x
Nutrition Conscious Eaters 67.66% 56.06x
Recipe Researchers 70.04% 55.11x
Luxury Fitness Shoppers 62.73% 52.09x
Luxury Athletic Footwear Shoppers 62.74% 52.08x
Healthy Snacks Shoppers 69.39% 51.98x
Cook at Home Parents 66.81% 50.52x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.53x
REI 0.02% 1.50x
Bonobos 0.02% 1.23x
Eddie Bauer 0.02% 1.22x
Talbots 0.03% 1.22x
Chicos 0.05% 1.22x
Madewell 0.01% 1.15x
Jos A. Bank Clothiers 0.07% 1.13x
Mens Wearhouse 0.11% 1.13x
Lululemon 0.04% 1.11x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.27% 76.39x
amuse-your-bouche.com 1.05% 71.54x
mastercook.com 1.30% 63.69x
save-on-crafts.com 1.07% 56.70x
food52.com 3.59% 56.41x
foodiefiasco.com 1.04% 55.50x
bonnieplants.com 2.50% 54.53x
recipetips.com 1.76% 52.83x
ifoodblogger.com 3.98% 52.04x
thegardengrazer.com 1.17% 51.38x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 25.53x
Consumer Packaged Goods 21.41% 25.38x
Low Carb Diets 10.97% 25.11x
Food Cluster 3.84% 23.28x
Cakes & Sweets 5.92% 23.01x
Vegetarian Diet 22.33% 22.33x
Cooking Recipe & Ingredient Researchers 52.04% 22.11x
Female Lifestyle Content Readers 7.33% 21.51x
Stay at Home Mom 30.65% 21.07x
Coupons & Family 9.58% 20.83x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female