Dstillery Audiences

HOME KITCHEN CHEFS

Audience Size: 2.4 Million Devices

Explore the Home Kitchen Chefs Audience

Below you'll find more information about the Home Kitchen Chefs audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Kitchen Chefs audience.

Dstillery Crafted Audiences

INTERESTS

The Home Kitchen Chefs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Kitchen Chefs audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 55.70% 53.11x
Gourmet Food & Wine Researchers 76.69% 49.11x
Home Design and Living Publication Readers 64.75% 43.32x
Malaysian Food Enthusiasts 45.98% 41.67x
Healthy Eaters 68.45% 41.58x
Nutrition Conscious Eaters 67.47% 41.53x
Recipe Researchers 66.28% 41.32x
Shelf-Stable Food Content Readers 42.96% 39.78x
Healthy Snacks Shoppers 68.31% 39.49x
Luxury Fitness Shoppers 61.31% 38.34x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Interest attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Kitchen Chefs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Kitchen Chefs audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.53x
Old Navy 0.03% 1.49x
Dressbarn 0.01% 1.49x
Maurices 0.03% 1.39x
Chicos 0.01% 1.36x
LOFT 0.01% 1.21x
Carhartt 0.18% 1.18x
American Eagle Outfitters 0.01% 1.11x
Journeys 0.02% 1.09x
Victoria's Secret 0.02% 1.04x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Location attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Kitchen Chefs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Kitchen Chefs audience is wearychef.com.

Website Composition Index
wearychef.com 1.02% 41.88x
recipe4living.com 1.29% 40.39x
honestcooking.com 2.02% 37.37x
finecooking.com 10.95% 36.51x
injennieskitchen.com 1.02% 36.02x
kraftrecipes.com 2.73% 35.68x
cinnamonspiceandeverythingnice.com 1.54% 34.49x
girlversusdough.com 1.52% 34.39x
geniuskitchen.com 17.20% 34.23x
wilton.com 2.89% 33.97x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Web attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Kitchen Chefs audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 3.04% 19.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 18.26x
Food Cluster 0.65% 17.82x
Low Carb Diets 11.31% 17.50x
Vegans & Animal Welfare 2.13% 17.03x
Female Lifestyle Content Readers 6.83% 16.65x
Vegetarian Diet 24.59% 16.36x
Assorted Topics (Family, Household Wellness, The Beach) 12.41% 15.46x
Fashion & Cosmetics 0.03% 15.30x
Tattoos & Costumes 0.14% 15.30x
Composition Percentage: The overlap percentage between the Home Kitchen Chefs audience and the Content Affinity attribute.
Index: A comparison of the Home Kitchen Chefs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Kitchen Chefs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female