Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 53.03% 43.19x
Family Adventures Travelers 42.32% 37.55x
Vacation Planners 50.08% 36.71x
Vacation Rental Accommodation Researchers 37.33% 35.96x
Work Comes First Travelers 38.48% 34.77x
Flight and Hotel Shoppers 43.81% 31.17x
Home Buyers 36.43% 30.86x
Apartment Furniture Shoppers 33.81% 30.70x
Online Home Decor Shoppers 30.23% 30.18x
Realtors & Real Estate Researchers 31.46% 30.15x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 2.26x
Carhartt 0.07% 1.05x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is vrbo.com.

Website Composition Index
vrbo.com 1.15% 58.60x
choicehotels.com 2.23% 41.66x
dollywood.com 1.36% 39.10x
ritzcarlton.com 1.40% 38.00x
bringfido.com 1.66% 37.18x
meredith.com 1.58% 36.48x
hilton.com 10.84% 36.06x
reservations.com 6.84% 34.00x
ncl.com 1.93% 33.65x
familyvacationcritic.com 5.91% 33.17x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.89% 33.82x
South Carolina Beach Travel 0.54% 30.35x
Caribbean Vacation 1.80% 24.55x
National Parks 0.75% 24.08x
Mexico Travel 0.12% 22.23x
Costumes 0.04% 19.81x
Texas Sporting & Outdoors Cluster 0.04% 19.81x
Networking Marketing 0.22% 19.53x
European Museums, Restaurants & Events 0.41% 18.86x
Furniture Shopping 6.39% 17.90x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female