Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 54.51% 38.41x
Work Hard, Play Hard Travelers 51.81% 36.73x
Vacation Rental Accommodation Researchers 43.25% 32.92x
Family Adventures Travelers 46.12% 32.29x
Work Comes First Travelers 41.38% 30.12x
Flight and Hotel Shoppers 42.61% 29.50x
Home Buyers 36.31% 26.51x
Realtors & Real Estate Researchers 33.41% 26.04x
Home Decor Shoppers 36.50% 25.91x
Apartment Furniture Shoppers 35.44% 25.78x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.73x
White House Black Market 0.01% 1.45x
Lane Bryant 0.01% 1.29x
Maurices 0.02% 1.22x
Victoria's Secret 0.01% 1.21x
Old Navy 0.01% 1.15x
Carhartt 0.15% 1.00x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homeaway.com.

Website Composition Index
homeaway.com 5.17% 55.28x
vrbo.com 14.76% 51.14x
meyerre.com 1.26% 50.51x
auntbugs.com 1.10% 41.12x
yourcabin.com 1.17% 40.06x
southwest.com 8.40% 35.14x
lakehouse.com 1.06% 32.83x
hotelguides.com 1.34% 31.71x
mypigeonforge.com 1.80% 29.33x
choicehotels.com 7.27% 29.20x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 6.35% 35.43x
South Carolina Beach Travel 1.95% 23.90x
National Parks 1.90% 19.53x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 19.52x
Caribbean Vacation 4.96% 19.44x
South Carolina Travel 0.11% 18.99x
Cheerleading 0.57% 17.84x
Mexico Travel 0.28% 17.70x
San Francisco Tourism 0.46% 17.22x
European Museums, Restaurants & Events 1.42% 16.63x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female