Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 39.37% 44.82x
Family Adventures Travelers 26.54% 37.90x
Work Comes First Travelers 20.29% 33.51x
Vacation Rental Accommodation Researchers 21.32% 33.05x
Vacation Planners 35.48% 32.80x
Online Home Decor Shoppers 17.12% 31.63x
Home Buyers 26.34% 31.52x
Home Decor Shoppers 28.61% 31.06x
Apartment Furniture Shoppers 20.48% 30.92x
Realtors & Real Estate Researchers 20.14% 29.24x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.49x
Talbots 0.02% 1.45x
Eddie Bauer 0.01% 1.45x
Lululemon 0.01% 1.38x
Chicos 0.03% 1.35x
Banana Republic 0.02% 1.33x
Gap 0.02% 1.26x
Mens Wearhouse 0.04% 1.25x
Dressbarn 0.02% 1.25x
LOFT 0.02% 1.24x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is hotwire.com.

Website Composition Index
hotwire.com 1.11% 46.24x
hotels.com 6.40% 40.39x
vimeo.com 3.31% 25.76x
partycity.com 5.47% 23.84x
crazyfamilyadventure.com 1.32% 22.89x
wayfair.com 31.51% 22.73x
cvs.com 2.33% 22.43x
hiltonheadisland.org 1.76% 22.15x
avasflowers.net 2.17% 21.14x
familyvacationcritic.com 4.38% 20.45x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.13% 19.78x
National Parks 0.16% 18.70x
South Carolina Travel 0.11% 18.31x
Mexico Travel 0.05% 17.23x
US Soccer 0.21% 16.09x
Meeting Planning & Hotels 0.07% 15.67x
Caribbean Vacation 1.25% 15.05x
Toys Shopping 0.05% 14.65x
San Francisco Tourism 0.07% 14.34x
Party Planning & Invitations 3.87% 14.00x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female