Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 32.07% 41.06x
Family Adventures Travelers 17.38% 35.30x
Vacation Rental Accommodation Researchers 12.92% 29.32x
Work Comes First Travelers 10.99% 29.16x
Home Buyers 21.82% 29.07x
Home Goods Supercenter Shoppers 20.61% 28.25x
Vacation Planners 30.63% 28.14x
Apartment Furniture Shoppers 18.71% 27.60x
Airbnb Researchers 22.55% 27.09x
Home Decor Shoppers 21.52% 27.00x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.96x
Lululemon 0.02% 1.50x
Express 0.02% 1.41x
Mens Wearhouse 0.01% 1.36x
Carhartt 0.09% 1.27x
J. Crew 0.01% 1.26x
Hollister 0.01% 1.26x
Chicos 0.02% 1.20x
American Eagle Outfitters 0.02% 1.18x
Forever 21 0.01% 1.18x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is hotels.com.

Website Composition Index
hotels.com 1.36% 42.08x
expedia.com 2.70% 40.54x
partycity.com 1.58% 24.46x
wayfair.com 11.73% 24.29x
campgroundreviews.com 2.09% 22.48x
homes.com 3.54% 22.43x
onthesnow.com 2.47% 21.22x
familyvacationcritic.com 3.84% 19.57x
theoutbound.com 1.14% 19.19x
hiltonheadisland.org 1.68% 18.71x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.11% 23.28x
South Carolina Travel 0.11% 20.62x
National Parks 0.18% 18.79x
Caribbean Vacation 1.46% 15.39x
Furniture Shopping 0.09% 15.27x
Minnesota Community Business Cluster 0.35% 14.29x
European Museums, Restaurants & Events 0.11% 13.62x
Discount Travel 11.02% 12.36x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 5.61% 12.33x
Lacrosse College Athletics 0.11% 12.23x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female