Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 785.6 Thousand Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 785.6 thousand unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 25.81% 61.44x
Family Adventures Travelers 9.34% 51.77x
Work Comes First Travelers 4.59% 38.70x
Home Goods Supercenter Shoppers 17.11% 37.54x
Airbnb Researchers 16.22% 36.58x
Apartment Furniture Shoppers 11.54% 36.28x
Home Buyers 22.30% 35.25x
Last Minute Travelers 27.75% 33.95x
Vacation Rental Accommodation Researchers 12.69% 33.90x
Affordable Hotel Bookers 29.24% 33.60x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.65x
Zumiez 0.02% 1.42x
Urban Outfitters 0.01% 1.38x
American Eagle Outfitters 0.01% 1.07x
Old Navy 0.01% 0.96x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homes.com.

Website Composition Index
homes.com 1.62% 32.04x
wayfair.com 3.58% 31.32x
trivago.com 6.40% 27.57x
campgroundreviews.com 1.16% 27.50x
familyvacationcritic.com 2.90% 26.92x
kayak.com 25.91% 25.86x
hiltonheadisland.org 1.43% 24.99x
condo.com 1.45% 24.83x
tourneymachine.com 1.21% 23.00x
crazyfamilyadventure.com 1.31% 22.81x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.18% 20.82x
Caribbean Vacation 1.11% 18.47x
Discount Travel 6.82% 17.06x
Winter Sports & Gear 0.12% 16.54x
Charity Walks 1.09% 15.88x
Home Remodeling 0.11% 15.57x
Furniture & Home Improvement 0.27% 13.77x
US Soccer 0.19% 13.60x
Fishing 1.92% 13.51x
Party Planning & Invitations 1.47% 13.45x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female