Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 48.31% 41.92x
Family Adventures Travelers 36.89% 36.40x
Vacation Rental Accommodation Researchers 32.15% 34.29x
Work Comes First Travelers 30.91% 33.23x
Vacation Planners 44.33% 32.96x
Online Home Decor Shoppers 27.18% 31.31x
Apartment Furniture Shoppers 30.45% 30.95x
Home Buyers 33.15% 29.34x
Home Decor Shoppers 35.13% 29.27x
Realtors & Real Estate Researchers 28.64% 28.82x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.67x
Gap 0.03% 1.46x
Chicos 0.03% 1.45x
Coach 0.01% 1.44x
Lululemon 0.01% 1.43x
LOFT 0.03% 1.36x
Gymboree 0.02% 1.34x
Express 0.03% 1.34x
Michael Kors 0.02% 1.33x
J. Crew 0.02% 1.32x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is smokymtndreams.com.

Website Composition Index
smokymtndreams.com 1.44% 40.48x
hotwire.com 3.13% 40.42x
jetsetter.com 1.75% 37.00x
hilton.com 2.72% 35.54x
reservations.com 1.54% 34.97x
hotels.com 14.78% 34.75x
coastalliving.com 1.09% 34.39x
overstock.com 1.05% 27.88x
weathertech.com 1.33% 27.15x
officedepot.com 3.07% 25.13x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.09% 24.77x
Beach Vacations 0.34% 21.08x
Mid-Atlantic Beaches 0.08% 20.17x
Party Suppliers 0.13% 19.59x
Construction Apparel 0.04% 19.39x
Pool Cleaning 0.07% 18.77x
Insurance Cluster 0.09% 18.51x
Furniture Shopping 1.59% 18.31x
Yard Structures 0.06% 17.60x
National Parks 0.28% 17.25x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female