Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 63.67% 47.12x
Vacation Rental Accommodation Researchers 55.06% 42.17x
Flight and Hotel Shoppers 46.67% 33.66x
Home Buyers 39.62% 30.95x
Luxury Boutique Hotel Researchers 44.53% 30.84x
Realtors & Real Estate Researchers 37.87% 30.76x
Travel Researchers 42.99% 30.38x
Affordable Hotel Bookers 45.83% 29.98x
Apartment Furniture Shoppers 39.95% 29.38x
Home Decor Shoppers 39.89% 29.36x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.77x
Bonobos 0.14% 1.76x
Supreme 0.01% 1.65x
White House Black Market 0.53% 1.61x
Johnston and Murphy 0.72% 1.42x
Mens Wearhouse 0.57% 1.34x
Topshop 0.03% 1.28x
Buckle 0.32% 1.25x
REI 0.02% 1.25x
Tommy Bahama 0.03% 1.20x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homeaway.com.

Website Composition Index
homeaway.com 15.05% 54.23x
tripping.com 1.11% 51.73x
vrbo.com 36.02% 47.50x
vacationrentalpros.com 1.06% 46.68x
meyerre.com 2.19% 40.96x
omnihotels.com 1.84% 37.88x
hyatt.com 4.66% 35.98x
vacationidea.com 1.26% 33.93x
viator.com 2.52% 33.57x
parksidecabinrentals.com 1.04% 33.35x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 17.88% 32.92x
South Carolina Travel 0.30% 25.68x
Washington D.C. Hotels 0.01% 21.11x
Caribbean Vacation 4.72% 20.10x
South Carolina Beach Travel 3.79% 18.60x
Mexico Travel 0.59% 17.21x
San Francisco Tourism 1.57% 15.34x
National Parks 3.33% 14.76x
European Museums, Restaurants & Events 2.52% 14.23x
Winter Sports & Gear 1.88% 13.67x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female