Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 68.94% 48.46x
Vacation Rental Accommodation Researchers 55.82% 47.59x
Flight and Hotel Shoppers 47.17% 35.38x
Realtors & Real Estate Researchers 36.54% 31.64x
Home Buyers 37.57% 31.50x
Affordable Hotel Bookers 44.26% 31.08x
Home Custom Bedroom Decorators 32.23% 30.98x
Custom Home Lighting Shoppers 32.22% 30.97x
Travel Researchers 42.32% 30.51x
Luxury Boutique Hotel Researchers 45.42% 30.50x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.52% 1.75x
Bonobos 0.13% 1.62x
REI 0.03% 1.50x
Belk 0.02% 1.47x
White House Black Market 0.44% 1.47x
Johnston and Murphy 0.48% 1.36x
Mens Wearhouse 0.66% 1.33x
Patagonia 0.02% 1.27x
Free People 0.03% 1.27x
Ralph Lauren 0.02% 1.24x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 1.81% 65.68x
tripping.com 2.02% 51.13x
homeaway.com 25.62% 49.69x
sterlingresorts.com 1.17% 48.05x
vacationrentalpros.com 1.56% 46.20x
findrentals.com 1.15% 39.08x
vrbo.com 54.77% 38.85x
starwoodhotels.com 1.51% 36.92x
meyerre.com 3.12% 35.72x
smokymtndreams.com 1.08% 35.19x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 28.41% 34.21x
South Carolina Travel 0.53% 26.56x
Caribbean Vacation 6.11% 20.64x
Washington D.C. Hotels 0.02% 19.39x
South Carolina Beach Travel 5.05% 18.58x
Mexico Travel 0.89% 17.16x
San Francisco Tourism 2.32% 15.10x
European Museums, Restaurants & Events 3.57% 14.44x
National Parks 4.27% 14.26x
Winter Sports & Gear 2.61% 13.93x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female