Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 58.14% 38.85x
Work Hard, Play Hard Travelers 51.02% 35.49x
Vacation Rental Accommodation Researchers 46.13% 34.21x
Family Adventures Travelers 46.57% 31.88x
Work Comes First Travelers 42.90% 29.56x
Flight and Hotel Shoppers 44.50% 28.53x
Travel Researchers 39.25% 26.36x
Home Buyers 38.80% 25.98x
Apartment Furniture Shoppers 35.72% 25.92x
Affordable Hotel Bookers 39.74% 25.86x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.38x
Hollister 0.01% 1.32x
Mens Wearhouse 0.07% 1.27x
White House Black Market 0.01% 1.26x
Banana Republic 0.02% 1.17x
Jos A. Bank Clothiers 0.01% 1.14x
Old Navy 0.02% 1.11x
Gap 0.02% 1.08x
LOFT 0.02% 1.08x
Lane Bryant 0.01% 1.04x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homeaway.com.

Website Composition Index
homeaway.com 8.45% 52.15x
vrbo.com 22.22% 47.36x
meyerre.com 1.66% 45.03x
hearthsidecabinrentals.com 1.02% 35.94x
auntbugs.com 1.41% 35.16x
yourcabin.com 1.46% 34.11x
hyatt.com 1.49% 32.54x
southwest.com 12.25% 31.42x
viator.com 1.27% 31.38x
agreatertown.com 1.21% 31.23x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 9.11% 35.30x
South Carolina Beach Travel 2.54% 23.28x
South Carolina Travel 0.15% 21.10x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.00x
National Parks 2.39% 18.45x
Caribbean Vacation 5.30% 17.65x
Mexico Travel 0.36% 16.57x
San Francisco Tourism 0.71% 16.48x
European Museums, Restaurants & Events 1.92% 16.23x
Cheerleading 0.72% 15.90x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female