Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 3 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 56.33% 32.45x
Vacation Planners 53.24% 30.37x
Family Adventures Travelers 46.09% 28.69x
Vacation Rental Accommodation Researchers 41.63% 27.84x
Work Comes First Travelers 42.09% 26.95x
Discount Flight Searchers 31.42% 25.17x
Flight and Hotel Shoppers 44.75% 24.94x
Home Buyers 36.54% 23.96x
Apartment Furniture Shoppers 36.00% 23.57x
Home Decor Shoppers 37.54% 23.40x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.39x
Old Navy 0.02% 1.32x
Chicos 0.02% 1.32x
Jos A. Bank Clothiers 0.01% 1.31x
American Eagle Outfitters 0.01% 1.27x
Banana Republic 0.01% 1.22x
Victoria's Secret 0.02% 1.19x
Maurices 0.02% 1.15x
LOFT 0.01% 1.12x
Carhartt 0.17% 1.10x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homeaway.com.

Website Composition Index
homeaway.com 1.83% 48.58x
vrbo.com 5.90% 46.42x
southwest.com 4.16% 34.42x
mypigeonforge.com 1.05% 30.17x
choicehotels.com 3.87% 30.01x
jossandmain.com 1.80% 28.15x
visitmysmokies.com 1.56% 27.84x
dollywood.com 2.45% 27.56x
meredith.com 2.66% 27.42x
rvonthego.com 1.09% 26.88x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 2.22% 24.96x
South Carolina Beach Travel 0.95% 19.62x
Caribbean Vacation 3.27% 17.09x
National Parks 1.18% 16.11x
Cheerleading 0.23% 15.25x
Home Decoration - Crafts & Kids 0.40% 14.38x
Texas Sporting & Outdoors Cluster 0.08% 14.21x
European Museums, Restaurants & Events 0.80% 14.12x
South Carolina Travel 0.09% 13.82x
San Francisco Tourism 0.25% 13.71x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female