Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 65.36% 82.64x
Vacation Rental Accommodation Researchers 55.49% 73.92x
Flight and Hotel Shoppers 45.54% 55.56x
Home Buyers 33.15% 48.81x
Realtors & Real Estate Researchers 32.75% 48.60x
Travel Researchers 38.98% 47.08x
Home Custom Bedroom Decorators 29.48% 46.11x
Affordable Hotel Bookers 42.34% 46.04x
Home Decor Shoppers 33.14% 45.89x
Luxury Boutique Hotel Researchers 44.59% 44.94x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.50% 1.85x
Bonobos 0.09% 1.73x
Ralph Lauren 0.03% 1.64x
The North Face 0.04% 1.59x
Johnston and Murphy 0.17% 1.50x
Chicos 0.09% 1.47x
Express Outlets 0.01% 1.45x
Eddie Bauer 0.03% 1.44x
Patagonia 0.02% 1.44x
White House Black Market 0.24% 1.44x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 2.40% 94.98x
tripping.com 2.58% 73.75x
vacationrentalpros.com 1.69% 70.17x
homeaway.com 32.22% 67.31x
sterlingresorts.com 1.45% 62.94x
findrentals.com 1.14% 56.80x
starwoodhotels.com 1.91% 50.50x
meyerre.com 3.36% 50.44x
vrbo.com 65.17% 49.65x
stonybrooklodging.com 1.03% 49.13x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 36.20% 40.77x
South Carolina Travel 0.67% 32.49x
Caribbean Vacation 6.12% 25.18x
Washington D.C. Hotels 0.03% 22.87x
South Carolina Beach Travel 5.20% 22.69x
Mexico Travel 1.03% 20.25x
San Francisco Tourism 2.63% 17.63x
European Museums, Restaurants & Events 3.90% 16.98x
National Parks 4.32% 16.94x
Winter Sports & Gear 2.99% 16.16x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female