Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 63.04% 33.04x
Vacation Rental Accommodation Researchers 51.32% 30.92x
Work Hard, Play Hard Travelers 52.59% 29.65x
Family Adventures Travelers 50.14% 27.99x
Work Comes First Travelers 46.21% 25.51x
Flight and Hotel Shoppers 49.69% 24.65x
Realtors & Real Estate Researchers 38.62% 23.23x
Apartment Furniture Shoppers 39.13% 23.19x
Travel Researchers 42.35% 23.14x
Home Decor Shoppers 39.96% 22.81x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.58x
Patagonia 0.01% 1.47x
Talbots 0.04% 1.39x
Jos A. Bank Clothiers 0.05% 1.34x
Lululemon 0.04% 1.22x
REI 0.01% 1.22x
Dressbarn 0.04% 1.21x
Ann Taylor 0.02% 1.18x
Urban Outfitters 0.04% 1.18x
Kate Spade 0.03% 1.17x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homeaway.com.

Website Composition Index
homeaway.com 8.89% 42.97x
vrbo.com 22.76% 39.36x
meyerre.com 1.61% 35.86x
omnihotels.com 1.01% 30.47x
hyatt.com 2.48% 28.45x
auntbugs.com 1.36% 27.25x
viator.com 1.56% 27.00x
southwest.com 12.69% 26.94x
yourcabin.com 1.41% 26.50x
agreatertown.com 1.20% 25.06x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 10.82% 29.19x
South Carolina Travel 0.18% 20.29x
South Carolina Beach Travel 2.83% 18.39x
Caribbean Vacation 4.44% 16.22x
Mexico Travel 0.43% 14.93x
National Parks 2.66% 14.49x
San Francisco Tourism 1.07% 14.05x
Mid-Atlantic Beaches 0.27% 13.16x
European Museums, Restaurants & Events 2.01% 13.01x
Colorado Snow 2.36% 12.48x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female