Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 61.74% 48.58x
Vacation Rental Accommodation Researchers 53.17% 43.33x
Work Hard, Play Hard Travelers 31.49% 40.36x
Family Adventures Travelers 29.05% 38.86x
Flight and Hotel Shoppers 45.27% 35.27x
Work Comes First Travelers 28.36% 33.41x
Home Buyers 38.69% 32.53x
Realtors & Real Estate Researchers 36.52% 32.21x
Travel Researchers 41.12% 31.99x
Affordable Hotel Bookers 43.83% 31.64x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.57x
Tommy Bahama 0.01% 1.57x
The North Face 0.02% 1.50x
Talbots 0.03% 1.39x
REI 0.01% 1.35x
Jos A. Bank Clothiers 0.04% 1.30x
Free People 0.02% 1.27x
White House Black Market 0.05% 1.25x
Kate Spade 0.02% 1.24x
Brooks Brothers 0.02% 1.23x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is homeaway.com.

Website Composition Index
homeaway.com 12.17% 55.43x
vrbo.com 30.00% 49.60x
meyerre.com 1.99% 42.89x
omnihotels.com 1.46% 38.83x
hyatt.com 3.66% 36.31x
vacationidea.com 1.03% 35.27x
parksidecabinrentals.com 1.03% 34.94x
viator.com 2.08% 34.64x
hearthsidecabinrentals.com 1.19% 32.20x
southwest.com 16.01% 32.13x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 13.99% 36.43x
South Carolina Travel 0.25% 27.14x
South Carolina Beach Travel 3.40% 21.48x
Caribbean Vacation 4.72% 20.61x
Mexico Travel 0.50% 17.80x
National Parks 3.06% 16.62x
San Francisco Tourism 1.33% 16.45x
Mid-Atlantic Beaches 0.30% 15.19x
European Museums, Restaurants & Events 2.28% 14.99x
Colorado Snow 2.81% 14.36x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female