Dstillery Audiences

HOME LENDING RESEARCHERS

Audience Size: 398 Thousand Devices

Explore the Home Lending Researchers Audience

Below you'll find more information about the Home Lending Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 398 thousand unique devices whose actions qualify for the Home Lending Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Lending Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Lending Researchers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 50.73% 43.05x
Family Adventures Travelers 39.59% 38.96x
Vacation Planners 45.87% 36.52x
Vacation Rental Accommodation Researchers 35.46% 35.84x
Work Comes First Travelers 34.41% 35.63x
Apartment Furniture Shoppers 31.21% 32.10x
Online Home Decor Shoppers 28.97% 31.80x
Home Buyers 35.30% 30.83x
Flight and Hotel Shoppers 40.66% 30.73x
Realtors & Real Estate Researchers 30.95% 30.28x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Interest attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Lending Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Lending Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Location attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Lending Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Lending Researchers audience is dollywood.com.

Website Composition Index
dollywood.com 1.04% 51.87x
bringfido.com 1.21% 48.79x
ritzcarlton.com 1.07% 48.53x
hilton.com 7.78% 43.17x
jetsetter.com 3.99% 42.52x
choicehotels.com 1.35% 42.31x
hotwire.com 6.47% 40.47x
outdoorproject.com 1.06% 40.43x
smokymtndreams.com 2.28% 40.34x
reservations.com 4.68% 39.72x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Web attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Lending Researchers audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.31% 28.39x
Beach Vacations 0.48% 27.00x
National Parks 0.56% 24.16x
Caribbean Vacation 1.38% 22.85x
Mexico Travel 0.10% 20.44x
Pre-Built Home Researchers 0.27% 20.21x
Cub & Girl Scouts 0.11% 20.17x
Networking Marketing 0.13% 20.00x
Furniture Shopping 4.14% 19.16x
European Museums, Restaurants & Events 0.30% 18.93x
Composition Percentage: The overlap percentage between the Home Lending Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Lending Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Lending Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female