Dstillery Audiences

HOME MEDICAL SUPPLIES SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Home Medical Supplies Shoppers Audience

Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 32.79% 30.77x
Generic Prescription Drug Shoppers 32.79% 29.46x
Budget Grocery Shoppers 31.93% 29.46x
Retired Assisted Living Shoppers 31.11% 29.25x
Retired Budget Healthcare Shoppers 33.02% 28.04x
Heart Surgery Researchers 24.78% 26.57x
Food Delivery Service Users 21.89% 26.54x
Home Decor Shoppers 30.06% 25.13x
Country Home Decorators 29.16% 25.03x
Pain Medication Users 26.36% 24.71x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.29x
Maurices 0.02% 1.25x
Carhartt 0.13% 1.19x
Buckle 0.01% 1.17x
Express 0.01% 1.15x
American Eagle Outfitters 0.01% 1.07x
White House Black Market 0.01% 1.07x
Mens Wearhouse 0.01% 1.03x
Journeys 0.02% 1.02x
Victoria's Secret 0.02% 0.99x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is answersite.com.

Website Composition Index
answersite.com 2.13% 43.37x
blair.com 3.17% 42.56x
haband.com 1.58% 42.20x
shopping.net 4.04% 41.14x
theweb.com 2.03% 40.26x
360daily.com 1.23% 38.36x
rotita.com 1.23% 36.85x
weeklyadsale.com 1.51% 34.78x
purevolume.com 1.29% 34.65x
orthofeet.com 1.23% 34.14x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Medical Supplies.

Content Affinity Composition Index
Medical Supplies 0.81% 26.02x
Home Decoration - Crafts & Kids 0.25% 24.08x
Vitamin Shoppers 0.58% 19.11x
Pharmacy 1.91% 18.30x
Holiday Gifts 0.10% 17.81x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 17.73x
Disease Cluster 0.43% 17.57x
Flower Shopping 0.19% 17.18x
Women Shoppers 2.45% 16.71x
Diabetes Research 0.63% 16.61x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female