Dstillery Audiences

HOME MEDICAL SUPPLIES SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Home Medical Supplies Shoppers Audience

Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 44.72% 25.46x
Retired Health Insurance Researchers 45.90% 25.26x
Generic Prescription Drug Shoppers 52.53% 24.44x
Retired Assisted Living Shoppers 42.78% 23.55x
Retired Budget Healthcare Shoppers 41.80% 22.80x
Heart Surgery Researchers 35.90% 22.64x
Country Home Decorators 40.13% 22.55x
Retirees 39.69% 22.20x
Spa and Pool Owners 43.11% 21.85x
Big Box Shoppers 42.70% 21.78x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.22x
Jos A. Bank Clothiers 0.03% 1.16x
Talbots 0.02% 1.11x
Chicos 0.03% 1.07x
Dressbarn 0.02% 1.06x
Buckle 0.03% 1.00x
Mens Wearhouse 0.04% 0.98x
Journeys 0.06% 0.94x
Gymboree 0.03% 0.94x
Aeropostale 0.03% 0.94x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is 2017savings.com.

Website Composition Index
2017savings.com 3.18% 38.47x
compare99.com 2.02% 37.75x
collectionsetc.com 1.70% 36.68x
ucomparehealthcare.com 1.58% 35.71x
shopsales.us 3.56% 35.69x
finduslocal.com 1.02% 35.58x
compressionsale.com 1.22% 34.61x
weekly-ads.us 1.57% 33.62x
bettymills.com 2.70% 33.16x
ascendnutritionals.com 1.01% 31.13x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 2.51% 22.79x
Medical Supplies 4.80% 21.44x
ISPs & Local Services 0.03% 20.22x
As Seen On TV Products 0.05% 19.24x
Home Improvement Contractor 0.66% 19.24x
Senior Care 1.04% 18.61x
Rural Living 0.09% 17.91x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.53% 17.21x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.27% 16.87x
Holiday Gifts 0.69% 16.58x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female