Dstillery Audiences

HOME MEDICAL SUPPLIES SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Home Medical Supplies Shoppers Audience

Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 40.92% 35.50x
Budget Grocery Shoppers 41.57% 34.69x
Generic Prescription Drug Shoppers 42.81% 34.48x
Retired Assisted Living Shoppers 38.86% 32.44x
Retired Budget Healthcare Shoppers 38.55% 31.92x
Retirees 37.10% 30.77x
Heart Surgery Researchers 35.78% 30.63x
Country Home Decorators 38.44% 30.50x
Spa and Pool Owners 39.23% 30.46x
Big Box Shoppers 39.48% 30.38x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.34x
Eddie Bauer 0.02% 1.25x
Talbots 0.02% 1.12x
Buckle 0.03% 1.09x
Chicos 0.03% 1.07x
Jos A. Bank Clothiers 0.03% 1.05x
Journeys 0.05% 1.01x
Gymboree 0.03% 0.99x
Zumiez 0.04% 0.98x
Hollister 0.02% 0.98x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is usmedicalsupplies.com.

Website Composition Index
usmedicalsupplies.com 1.08% 60.49x
phc-online.com 1.05% 53.69x
alimed.com 1.24% 53.63x
2017savings.com 3.97% 46.85x
compare99.com 2.48% 46.23x
bestdiscounts.us 1.14% 45.54x
collectionsetc.com 2.08% 44.45x
ucomparehealthcare.com 2.17% 43.81x
shopsales.us 4.39% 43.00x
finduslocal.com 1.17% 42.43x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 3.77% 26.80x
Medical Supplies 6.08% 24.42x
As Seen On TV Products 0.08% 23.50x
Home Improvement Contractor 1.14% 22.79x
Rural Living 0.13% 22.22x
Senior Care 1.42% 21.98x
ISPs & Local Services 0.04% 21.53x
Holiday Gifts 0.84% 20.71x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.72% 20.01x
Shopping Catalogs 2.34% 19.55x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female