Dstillery Audiences

HOME MEDICAL SUPPLIES SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Home Medical Supplies Shoppers Audience

Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 29.43% 23.94x
Budget Grocery Shoppers 28.27% 23.81x
Retired Assisted Living Shoppers 27.11% 22.86x
Generic Prescription Drug Shoppers 28.17% 22.51x
Retired Budget Healthcare Shoppers 28.80% 21.85x
Heart Surgery Researchers 21.78% 21.26x
Home Goods Supercenter Shoppers 27.96% 20.65x
Home Rug Shoppers 27.95% 20.65x
Home Decor Shoppers 27.54% 20.59x
Country Home Decorators 25.27% 19.96x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.11x
Dressbarn 0.01% 1.09x
Banana Republic 0.02% 1.03x
Old Navy 0.03% 1.01x
Maurices 0.03% 0.97x
Journeys 0.02% 0.95x
Buckle 0.02% 0.95x
American Eagle Outfitters 0.01% 0.94x
Chicos 0.02% 0.93x
Lane Bryant 0.01% 0.91x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is blair.com.

Website Composition Index
blair.com 1.40% 38.54x
theweb.com 1.08% 38.27x
shopping.net 1.91% 38.04x
smarter.com 3.98% 30.52x
topixoffbeat.com 2.16% 25.52x
shop411.com 6.06% 25.25x
cybermondaylive.net 1.08% 25.17x
forbigandheavypeople.com 1.23% 23.82x
scribol.com 2.03% 23.49x
likeswifty.com 3.34% 22.52x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Medical Supplies.

Content Affinity Composition Index
Medical Supplies 0.25% 19.93x
Home Decoration - Crafts & Kids 0.05% 19.24x
Holiday Gifts 0.04% 17.18x
Disease Cluster 0.11% 16.91x
Christian Music 0.05% 15.70x
Vitamin Shoppers 0.13% 14.83x
Mid-Atlantic Beaches 0.07% 14.72x
Concert Posters 0.03% 14.72x
Furniture Shopping 2.27% 14.53x
Discount Shopping 0.20% 14.12x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female