Explore the Home Medical Supplies Shoppers Audience
Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.
INTERESTS
The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 44.72% | 25.46x |
| Retired Health Insurance Researchers | 45.90% | 25.26x |
| Generic Prescription Drug Shoppers | 52.53% | 24.44x |
| Retired Assisted Living Shoppers | 42.78% | 23.55x |
| Retired Budget Healthcare Shoppers | 41.80% | 22.80x |
| Heart Surgery Researchers | 35.90% | 22.64x |
| Country Home Decorators | 40.13% | 22.55x |
| Retirees | 39.69% | 22.20x |
| Spa and Pool Owners | 43.11% | 21.85x |
| Big Box Shoppers | 42.70% | 21.78x |
Composition Percentage:
The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.22x |
| Jos A. Bank Clothiers | 0.03% | 1.16x |
| Talbots | 0.02% | 1.11x |
| Chicos | 0.03% | 1.07x |
| Dressbarn | 0.02% | 1.06x |
| Buckle | 0.03% | 1.00x |
| Mens Wearhouse | 0.04% | 0.98x |
| Journeys | 0.06% | 0.94x |
| Gymboree | 0.03% | 0.94x |
| Aeropostale | 0.03% | 0.94x |
Composition Percentage:
The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
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WEBSITES
The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is 2017savings.com.
| Website | Composition | Index |
| 2017savings.com | 3.18% | 38.47x |
| compare99.com | 2.02% | 37.75x |
| collectionsetc.com | 1.70% | 36.68x |
| ucomparehealthcare.com | 1.58% | 35.71x |
| shopsales.us | 3.56% | 35.69x |
| finduslocal.com | 1.02% | 35.58x |
| compressionsale.com | 1.22% | 34.61x |
| weekly-ads.us | 1.57% | 33.62x |
| bettymills.com | 2.70% | 33.16x |
| ascendnutritionals.com | 1.01% | 31.13x |
Composition Percentage:
The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 2.51% | 22.79x |
| Medical Supplies | 4.80% | 21.44x |
| ISPs & Local Services | 0.03% | 20.22x |
| As Seen On TV Products | 0.05% | 19.24x |
| Home Improvement Contractor | 0.66% | 19.24x |
| Senior Care | 1.04% | 18.61x |
| Rural Living | 0.09% | 17.91x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.53% | 17.21x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.27% | 16.87x |
| Holiday Gifts | 0.69% | 16.58x |
Composition Percentage:
The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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