Dstillery Audiences

HOME MEDICAL SUPPLIES SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Home Medical Supplies Shoppers Audience

Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 37.80% 54.15x
Budget Grocery Shoppers 35.56% 51.23x
Retired Budget Healthcare Shoppers 36.25% 48.67x
Retired Assisted Living Shoppers 34.82% 47.50x
Retirees 34.76% 46.59x
Heart Surgery Researchers 33.60% 46.00x
Senior Living Center Researchers 34.74% 44.24x
Country Home Decorators 34.77% 43.17x
Spa and Pool Owners 35.92% 42.98x
Home Exterior Design Enthusiasts 31.61% 42.68x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.19x
Mens Wearhouse 0.43% 1.17x
Chicos 0.05% 1.06x
American Eagle Outfitters 0.06% 1.00x
Buckle 0.11% 0.99x
Talbots 0.04% 0.94x
Abercrombie & Fitch 0.02% 0.92x
Brooks Brothers 0.03% 0.91x
Gymboree 0.02% 0.90x
Journeys 0.03% 0.87x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is goldentech.com.

Website Composition Index
goldentech.com 1.24% 105.89x
phc-online.com 1.85% 82.84x
activeforever.com 1.22% 75.39x
sourceortho.net 1.04% 65.20x
alimed.com 3.30% 63.44x
wdrake.com 1.22% 61.55x
discountramps.com 1.29% 58.92x
bettymills.com 5.55% 57.42x
bulbhead.com 1.14% 56.35x
2016prices.com 1.32% 54.70x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Medical Supplies.

Content Affinity Composition Index
Medical Supplies 10.99% 31.14x
As Seen On TV Products 0.20% 29.67x
Discount Shopping 8.49% 28.73x
Holiday Gifts 1.68% 25.89x
Senior Care 2.98% 25.08x
Home Improvement Contractor 2.71% 25.05x
Rural Living 0.22% 23.42x
Shopping Catalogs 4.61% 20.89x
ISPs & Local Services 0.11% 20.06x
Flags & Trump 0.14% 19.99x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female