Dstillery Audiences

HOME MEDICAL SUPPLIES SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Home Medical Supplies Shoppers Audience

Below you'll find more information about the Home Medical Supplies Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Medical Supplies Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Medical Supplies Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Medical Supplies Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 39.45% 38.06x
Budget Grocery Shoppers 38.26% 36.52x
Retired Budget Healthcare Shoppers 37.62% 34.11x
Retired Assisted Living Shoppers 36.51% 33.61x
Big Box Shoppers 37.13% 32.93x
Heart Surgery Researchers 35.36% 31.89x
Retirees 38.16% 31.73x
Country Home Decorators 35.71% 31.14x
Senior Living Center Researchers 36.10% 30.72x
Home Exterior Design Enthusiasts 32.08% 29.96x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Interest attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Medical Supplies Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Medical Supplies Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.54x
Jos A. Bank Clothiers 0.32% 1.29x
Mens Wearhouse 0.49% 1.20x
Buckle 0.22% 1.11x
Express Outlets 0.01% 1.11x
White House Black Market 0.26% 1.06x
Johnston and Murphy 0.29% 0.99x
Chicos 0.06% 0.99x
Ralph Lauren 0.01% 0.98x
Dressbarn 0.05% 0.95x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Location attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Medical Supplies Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Medical Supplies Shoppers audience is goldentech.com.

Website Composition Index
goldentech.com 1.15% 68.51x
usmedicalsupplies.com 2.09% 55.23x
phc-online.com 1.63% 53.38x
alimed.com 2.51% 46.12x
2016prices.com 1.11% 40.68x
bettymills.com 4.75% 38.46x
shopperstop.us 1.05% 37.50x
compressionsale.com 1.80% 37.41x
bizrate.com 1.13% 36.92x
compare99.com 3.84% 35.51x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Web attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Medical Supplies Shoppers audience is Medical Supplies.

Content Affinity Composition Index
Medical Supplies 9.77% 25.72x
Discount Shopping 7.04% 25.22x
As Seen On TV Products 0.17% 24.33x
Holiday Gifts 1.46% 22.66x
Home Improvement Contractor 2.22% 21.68x
Senior Care 2.53% 21.60x
Rural Living 0.19% 20.40x
Shopping Catalogs 3.96% 18.95x
ISPs & Local Services 0.08% 17.30x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.06% 17.07x
Composition Percentage: The overlap percentage between the Home Medical Supplies Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Medical Supplies Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Medical Supplies Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female