Dstillery Audiences

HOME NETWORKING RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Home Networking Researchers Audience

Below you'll find more information about the Home Networking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Home Networking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Networking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Networking Researchers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 55.84% 42.08x
IT Decision Makers 47.18% 37.12x
Laptop Researchers 46.40% 36.80x
Camera Review Readers 41.10% 34.15x
Android Fans 43.50% 33.73x
Sony Fans 49.53% 33.57x
Mobile Phone Comparison Shoppers 44.24% 33.18x
HDTV Researchers 53.01% 32.41x
iPhone Users 41.97% 32.32x
Home Theater Enthusiasts 41.87% 31.88x
Composition Percentage: The overlap percentage between the Home Networking Researchers audience and the Interest attribute.
Index: A comparison of the Home Networking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Networking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Networking Researchers audience is REI.

Location Composition Index
REI 0.01% 1.39x
The North Face 0.02% 1.38x
Lululemon 0.04% 1.29x
Bonobos 0.01% 1.28x
Brooks Brothers 0.03% 1.27x
Jos A. Bank Clothiers 0.04% 1.25x
White House Black Market 0.05% 1.22x
Kate Spade 0.02% 1.21x
Free People 0.02% 1.20x
Eddie Bauer 0.02% 1.19x
Composition Percentage: The overlap percentage between the Home Networking Researchers audience and the Location attribute.
Index: A comparison of the Home Networking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Networking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Networking Researchers audience is itprotoday.com.

Website Composition Index
itprotoday.com 1.53% 44.30x
arlo.com 3.33% 43.69x
oneplus.net 1.07% 41.27x
asus.com 2.22% 39.51x
bobistheoilguy.com 1.06% 38.93x
appuals.com 3.47% 38.81x
snbforums.com 1.34% 38.02x
netgear.com 9.79% 37.41x
uploadvr.com 2.11% 36.94x
dzone.com 1.12% 36.75x
Composition Percentage: The overlap percentage between the Home Networking Researchers audience and the Web attribute.
Index: A comparison of the Home Networking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Networking Researchers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.08% 21.59x
Telescopes 1.22% 20.53x
Studio & Franchise Video Game Players 6.64% 19.39x
Robotics 1.53% 18.72x
Content Streamers & Downloaders 0.05% 18.62x
Home Improvement Contractor 0.87% 18.23x
Electronic Cabling 1.41% 18.19x
High-End Audio 6.78% 17.44x
Gadgets 0.41% 17.42x
Build Your Own Computer Enthusiasts 27.30% 16.93x
Composition Percentage: The overlap percentage between the Home Networking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Networking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Networking Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male