Explore the Home Printer Shoppers Audience
Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Printer Shoppers audience.
INTERESTS
The Home Printer Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.
| Interest | Composition | Index |
| Ink & Toner Shoppers | 33.81% | 22.49x |
| Office Supply Shoppers | 31.76% | 20.17x |
| Department Store Shoppers | 24.78% | 18.91x |
| Discount Big Box Shoppers | 25.65% | 18.76x |
| First Aid Researchers | 27.13% | 18.57x |
| Casual Dining Restaurant Researchers | 24.69% | 18.41x |
| Flower & Gift Basket Shoppers | 25.31% | 18.30x |
| Smart Home Product Researchers | 25.06% | 18.09x |
| Spa and Pool Owners | 25.29% | 17.19x |
| Embroidery Enthusiasts | 24.17% | 17.10x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.50x |
| Belk | 0.01% | 1.25x |
| Jos A. Bank Clothiers | 0.32% | 1.21x |
| Supreme | 0.01% | 1.20x |
| Mens Wearhouse | 0.50% | 1.15x |
| The Childrens Place | 0.10% | 1.10x |
| Abercrombie & Fitch | 0.04% | 1.09x |
| Tommy Bahama | 0.03% | 1.08x |
| Buckle | 0.16% | 1.05x |
| Johnston and Murphy | 0.13% | 1.05x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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WEBSITES
The Home Printer Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Printer Shoppers audience is cartridgeworld.com.
| Website | Composition | Index |
| cartridgeworld.com | 1.24% | 50.76x |
| brother-usa.com | 7.11% | 38.95x |
| detonate.com | 1.24% | 33.56x |
| bizrate.com | 1.01% | 33.52x |
| usa.canon.com | 5.67% | 33.42x |
| quill.com | 5.00% | 31.32x |
| findthecompany.com | 2.90% | 30.57x |
| go90.com | 1.06% | 30.51x |
| acwholesalers.com | 1.74% | 30.37x |
| puritan.com | 1.36% | 29.10x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.68% | 21.73x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.53% | 21.63x |
| ISPs & Local Services | 0.10% | 16.83x |
| Home Improvement Contractor | 2.14% | 15.67x |
| Electronic Cabling | 1.15% | 15.58x |
| Discount Shopping | 5.77% | 14.21x |
| Home Printing | 0.52% | 13.31x |
| Barcode Site & App Users | 0.05% | 13.25x |
| Rural Living | 0.16% | 12.81x |
| Humor & Entertainment | 2.08% | 12.71x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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