Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 34.45% 24.32x
Office Supply Shoppers 33.09% 22.11x
First Aid Researchers 26.83% 20.42x
Flower & Gift Basket Shoppers 27.13% 19.49x
Casual Dining Restaurant Researchers 26.08% 19.39x
Online Calculator Users 25.48% 18.74x
Generic Prescription Drug Shoppers 25.41% 18.51x
Discount Big Box Shoppers 24.06% 18.47x
Spa and Pool Owners 24.77% 18.43x
Financial Advisors 26.41% 18.42x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.43x
White House Black Market 0.34% 1.28x
Mens Wearhouse 0.43% 1.27x
Johnston and Murphy 0.50% 1.22x
Bonobos 0.08% 1.19x
Buckle 0.23% 1.12x
Topshop 0.02% 1.05x
J. Crew 0.01% 0.98x
REI 0.01% 0.98x
Tommy Bahama 0.02% 0.95x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is brother-usa.com.

Website Composition Index
brother-usa.com 3.46% 35.23x
quill.com 3.21% 32.46x
usa.canon.com 2.73% 30.75x
americasspotlight.com 1.19% 28.84x
findthecompany.com 1.56% 28.49x
weekly-ads.us 1.59% 27.17x
compare99.com 1.79% 27.10x
bbb.org 1.91% 24.90x
efaucets.com 1.30% 24.86x
harborfreight.com 3.53% 24.78x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.51% 21.97x
Computer Printers 0.94% 20.24x
ISPs & Local Services 0.05% 16.89x
Home Improvement Contractor 1.01% 15.41x
Discount Shopping 2.53% 13.83x
Electronic Cabling 1.27% 13.82x
Home Printing 0.36% 13.30x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 12.79x
Humor & Entertainment 0.99% 11.83x
Rural Living 0.08% 11.76x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male