Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 37.97% 15.69x
Office Supply Shoppers 33.66% 13.75x
First Aid Researchers 29.65% 13.36x
Generic Prescription Drug Shoppers 28.05% 13.05x
Flower & Gift Basket Shoppers 26.75% 12.90x
Self Storage Shoppers 32.35% 12.89x
Embroidery Enthusiasts 26.38% 12.83x
Casual Dining Restaurant Researchers 26.02% 12.70x
Chandelier and Lamp Shoppers 24.71% 12.63x
Financial Advisors 27.61% 12.59x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Armani.

Location Composition Index
Armani 0.02% 1.24x
Jos A. Bank Clothiers 0.03% 1.18x
American Apparel 0.02% 1.18x
Talbots 0.02% 1.16x
Chicos 0.04% 1.14x
Mens Wearhouse 0.05% 1.12x
Ralph Lauren 0.01% 1.12x
Gymboree 0.03% 1.08x
Carhartt 0.22% 1.07x
Ann Taylor 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is quill.com.

Website Composition Index
quill.com 1.73% 29.38x
usa.canon.com 1.29% 24.09x
brother-usa.com 3.06% 23.25x
compare99.com 1.08% 21.42x
harborfreight.com 1.43% 19.49x
apc.com 1.12% 19.13x
homeandgardenideas.com 2.80% 18.74x
healthypanda.net 1.08% 18.46x
yellowpages.com 16.84% 17.73x
goodrx.com 2.90% 17.30x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.24% 18.25x
Computer Printers 0.56% 17.32x
ISPs & Local Services 0.02% 14.37x
Home Improvement Contractor 0.43% 12.64x
Electronic Cabling 0.80% 12.09x
Discount Shopping 1.29% 11.72x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 11.06x
Home Printing 0.21% 10.20x
Electronic Document Assembly 0.27% 9.68x
Barcode Site & App Users 0.04% 9.65x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male