Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 36.94% 21.51x
Office Supply Shoppers 35.86% 19.89x
First Aid Researchers 28.45% 18.23x
Discount Big Box Shoppers 23.66% 17.03x
Hardware Shoppers 21.91% 15.81x
Flower & Gift Basket Shoppers 24.42% 15.74x
Smart Home Product Researchers 29.51% 15.53x
Spa and Pool Owners 23.78% 15.52x
Online Directory Searchers 23.01% 15.29x
Voice Over Internet Protocol (VoIP) Users 19.02% 14.92x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.20x
Hollister 0.01% 1.14x
Chicos 0.04% 1.10x
Talbots 0.04% 1.10x
Carhartt 0.17% 1.07x
Dressbarn 0.03% 1.05x
Brooks Brothers 0.03% 1.04x
Belk 0.01% 1.03x
Eddie Bauer 0.01% 1.02x
Ann Taylor 0.01% 1.02x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is cartridgeworld.com.

Website Composition Index
cartridgeworld.com 1.20% 60.24x
office.xerox.com 1.01% 57.61x
mozilla.org 1.26% 39.17x
whatscheaper.com 1.18% 36.67x
brother-usa.com 10.23% 34.79x
usa.canon.com 9.09% 34.30x
northshorecommercialdoor.com 1.01% 34.07x
bizrate.com 1.45% 33.96x
kingofwake.tv 1.26% 31.70x
apc.com 1.84% 31.68x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.39% 25.61x
Computer Printers 1.99% 23.87x
Electronic Cabling 2.34% 15.48x
ISPs & Local Services 0.19% 15.31x
Home Improvement Contractor 3.21% 14.89x
Barcode Site & App Users 0.12% 14.06x
Rural Living 0.22% 13.05x
Home Printing 0.96% 13.03x
Discount Shopping 7.43% 12.53x
Lighting & Power 3.04% 11.44x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female