Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 17.59% 12.39x
Credit Score Researchers 15.38% 10.82x
Flight and Hotel Shoppers 14.05% 10.52x
Generic Prescription Drug Shoppers 12.51% 10.50x
First Aid Researchers 11.82% 10.27x
Self Storage Shoppers 14.75% 10.19x
Online Directory Searchers 12.21% 10.12x
Retired Health Insurance Researchers 11.69% 10.08x
Financially Aware (COVID-19 related) 9.50% 10.01x
Credit Union Researchers 14.23% 9.90x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is shopping.net.

Website Composition Index
shopping.net 1.26% 18.02x
officedepot.com 4.33% 15.28x
windstream.net 1.27% 15.00x
buzzfile.com 1.40% 13.96x
overstock.com 1.59% 13.69x
smarter.com 2.08% 13.29x
homeandgardenideas.com 1.34% 13.25x
shop411.com 3.66% 12.54x
justanswer.com 1.66% 12.45x
topixoffbeat.com 1.41% 12.36x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.06% 13.84x
Holiday Gifts 0.03% 11.93x
Chemicals 0.03% 10.38x
Bathrooms & Plumbing 0.10% 9.41x
Custom Printing 0.31% 9.25x
Paper & Packaging 0.02% 8.31x
Promo Codes 0.48% 8.23x
Credit Unions & Consumer Protection 0.03% 8.05x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 7.99x
Machines & Industrial Supplies 0.19% 7.52x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male