Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 33.81% 22.49x
Office Supply Shoppers 31.76% 20.17x
Department Store Shoppers 24.78% 18.91x
Discount Big Box Shoppers 25.65% 18.76x
First Aid Researchers 27.13% 18.57x
Casual Dining Restaurant Researchers 24.69% 18.41x
Flower & Gift Basket Shoppers 25.31% 18.30x
Smart Home Product Researchers 25.06% 18.09x
Spa and Pool Owners 25.29% 17.19x
Embroidery Enthusiasts 24.17% 17.10x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.50x
Belk 0.01% 1.25x
Jos A. Bank Clothiers 0.32% 1.21x
Supreme 0.01% 1.20x
Mens Wearhouse 0.50% 1.15x
The Childrens Place 0.10% 1.10x
Abercrombie & Fitch 0.04% 1.09x
Tommy Bahama 0.03% 1.08x
Buckle 0.16% 1.05x
Johnston and Murphy 0.13% 1.05x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is cartridgeworld.com.

Website Composition Index
cartridgeworld.com 1.24% 50.76x
brother-usa.com 7.11% 38.95x
detonate.com 1.24% 33.56x
bizrate.com 1.01% 33.52x
usa.canon.com 5.67% 33.42x
quill.com 5.00% 31.32x
findthecompany.com 2.90% 30.57x
go90.com 1.06% 30.51x
acwholesalers.com 1.74% 30.37x
puritan.com 1.36% 29.10x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.68% 21.73x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.53% 21.63x
ISPs & Local Services 0.10% 16.83x
Home Improvement Contractor 2.14% 15.67x
Electronic Cabling 1.15% 15.58x
Discount Shopping 5.77% 14.21x
Home Printing 0.52% 13.31x
Barcode Site & App Users 0.05% 13.25x
Rural Living 0.16% 12.81x
Humor & Entertainment 2.08% 12.71x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male