Explore the Home Printer Shoppers Audience
Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Printer Shoppers audience.
INTERESTS
The Home Printer Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.
| Interest | Composition | Index |
| Ink & Toner Shoppers | 36.94% | 21.51x |
| Office Supply Shoppers | 35.86% | 19.89x |
| First Aid Researchers | 28.45% | 18.23x |
| Discount Big Box Shoppers | 23.66% | 17.03x |
| Hardware Shoppers | 21.91% | 15.81x |
| Flower & Gift Basket Shoppers | 24.42% | 15.74x |
| Smart Home Product Researchers | 29.51% | 15.53x |
| Spa and Pool Owners | 23.78% | 15.52x |
| Online Directory Searchers | 23.01% | 15.29x |
| Voice Over Internet Protocol (VoIP) Users | 19.02% | 14.92x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.20x |
| Hollister | 0.01% | 1.14x |
| Chicos | 0.04% | 1.10x |
| Talbots | 0.04% | 1.10x |
| Carhartt | 0.17% | 1.07x |
| Dressbarn | 0.03% | 1.05x |
| Brooks Brothers | 0.03% | 1.04x |
| Belk | 0.01% | 1.03x |
| Eddie Bauer | 0.01% | 1.02x |
| Ann Taylor | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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WEBSITES
The Home Printer Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Printer Shoppers audience is cartridgeworld.com.
| Website | Composition | Index |
| cartridgeworld.com | 1.20% | 60.24x |
| office.xerox.com | 1.01% | 57.61x |
| mozilla.org | 1.26% | 39.17x |
| whatscheaper.com | 1.18% | 36.67x |
| brother-usa.com | 10.23% | 34.79x |
| usa.canon.com | 9.09% | 34.30x |
| northshorecommercialdoor.com | 1.01% | 34.07x |
| bizrate.com | 1.45% | 33.96x |
| kingofwake.tv | 1.26% | 31.70x |
| apc.com | 1.84% | 31.68x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.39% | 25.61x |
| Computer Printers | 1.99% | 23.87x |
| Electronic Cabling | 2.34% | 15.48x |
| ISPs & Local Services | 0.19% | 15.31x |
| Home Improvement Contractor | 3.21% | 14.89x |
| Barcode Site & App Users | 0.12% | 14.06x |
| Rural Living | 0.22% | 13.05x |
| Home Printing | 0.96% | 13.03x |
| Discount Shopping | 7.43% | 12.53x |
| Lighting & Power | 3.04% | 11.44x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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