Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 34.44% 28.19x
Office Supply Shoppers 34.79% 24.83x
First Aid Researchers 26.02% 23.56x
Discount Big Box Shoppers 22.79% 22.84x
Flower & Gift Basket Shoppers 23.98% 21.96x
Spa and Pool Owners 22.07% 21.68x
Casual Dining Restaurant Researchers 21.67% 21.67x
Smart Home Product Researchers 24.67% 21.01x
Hardware Shoppers 20.84% 20.90x
Online Directory Searchers 20.27% 20.72x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.23x
Mens Wearhouse 0.35% 1.12x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is cartridgeworld.com.

Website Composition Index
cartridgeworld.com 1.20% 57.76x
brother-usa.com 7.96% 43.05x
detonate.com 1.31% 37.88x
bizrate.com 1.07% 37.49x
usa.canon.com 6.19% 37.25x
go90.com 1.07% 34.44x
findthecompany.com 3.05% 34.30x
acwholesalers.com 1.86% 34.19x
puritan.com 1.45% 32.95x
quill.com 5.19% 32.73x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.10% 17.80x
Electronic Cabling 1.80% 16.65x
Discount Shopping 5.03% 15.49x
Low Budget Shoppers 1.78% 12.58x
Lighting & Power 2.40% 12.29x
Amateur Radios 3.43% 11.72x
Custom Printing 4.55% 10.93x
Machines & Industrial Supplies 3.43% 10.77x
Power Tools 3.65% 10.66x
Bathrooms & Plumbing 2.84% 10.46x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male