Explore the Home Printer Shoppers Audience
Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Printer Shoppers audience.
INTERESTS
The Home Printer Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.
| Interest | Composition | Index |
| Ink & Toner Shoppers | 38.46% | 21.07x |
| Office Supply Shoppers | 37.97% | 18.90x |
| First Aid Researchers | 30.21% | 17.89x |
| Discount Big Box Shoppers | 24.29% | 16.82x |
| Hardware Shoppers | 23.12% | 15.48x |
| Smart Home Product Researchers | 31.13% | 15.47x |
| Flower & Gift Basket Shoppers | 24.89% | 15.30x |
| Online Directory Searchers | 22.60% | 15.20x |
| Spa and Pool Owners | 24.13% | 15.14x |
| Auto Insurance Shoppers | 24.07% | 14.46x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.39x |
| Talbots | 0.04% | 1.22x |
| Dressbarn | 0.04% | 1.21x |
| Gymboree | 0.02% | 1.19x |
| Tommy Bahama | 0.02% | 1.13x |
| Chicos | 0.04% | 1.13x |
| Ralph Lauren | 0.01% | 1.12x |
| The North Face | 0.02% | 1.10x |
| Aeropostale | 0.02% | 1.08x |
| Lorna Jane | 0.00% | 1.06x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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WEBSITES
The Home Printer Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Printer Shoppers audience is bluedogink.com.
| Website | Composition | Index |
| bluedogink.com | 0.24% | 102.91x |
| tonerbuzz.com | 0.53% | 88.68x |
| ink4less.com | 0.28% | 84.55x |
| officelink-inc.com | 0.19% | 74.44x |
| inkjetsuperstore.com | 0.40% | 73.22x |
| atlasphones.com | 0.12% | 72.25x |
| ptouchdirect.com | 0.17% | 70.62x |
| lexjet.com | 0.87% | 69.12x |
| cartridgeworld.com | 1.27% | 66.73x |
| office.xerox.com | 1.27% | 62.00x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.49% | 24.95x |
| Computer Printers | 2.17% | 24.09x |
| Electronic Cabling | 2.49% | 15.35x |
| Home Improvement Contractor | 3.58% | 14.79x |
| ISPs & Local Services | 0.21% | 14.41x |
| Rural Living | 0.21% | 13.55x |
| Barcode Site & App Users | 0.12% | 13.42x |
| Home Printing | 1.00% | 13.16x |
| Discount Shopping | 8.09% | 12.28x |
| Lighting & Power | 3.14% | 11.33x |
Composition Percentage:
The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Printer Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000
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