Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 16.30% 10.18x
Financially Aware (COVID-19 related) 10.00% 8.91x
Credit Score Researchers 14.88% 8.87x
Credit Union Researchers 13.84% 8.57x
Online Directory Searchers 11.51% 8.57x
Generic Prescription Drug Shoppers 11.50% 8.56x
Flight and Hotel Shoppers 12.93% 8.44x
Retired Health Insurance Researchers 11.13% 8.35x
First Aid Researchers 10.82% 8.25x
Self Storage Shoppers 14.24% 8.23x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.39x
J. Crew 0.01% 1.35x
Michael Kors 0.01% 1.35x
The Childrens Place 0.02% 1.19x
Banana Republic 0.01% 1.16x
Jos A. Bank Clothiers 0.01% 1.13x
White House Black Market 0.02% 1.13x
Dressbarn 0.01% 1.08x
Gymboree 0.01% 1.08x
Aeropostale 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is homeandgardenideas.com.

Website Composition Index
homeandgardenideas.com 1.30% 14.55x
officedepot.com 2.76% 13.90x
windstream.net 1.14% 13.18x
shop411.com 2.94% 12.56x
smarter.com 1.58% 12.52x
likeswifty.com 1.67% 12.32x
mentalflare.com 2.59% 12.02x
nichetraveler.com 1.12% 11.06x
hotwire.com 1.35% 10.62x
hilton.com 1.38% 10.40x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.04% 14.25x
Health & Safety Compliance 0.05% 9.44x
Bathrooms & Plumbing 0.06% 8.40x
Robotics 0.04% 7.77x
Custom Printing 0.24% 7.72x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.04% 7.61x
Holiday Gifts 0.02% 7.40x
Auctions & Repossessions 0.04% 7.28x
Home Decoration - Crafts & Kids 0.02% 7.17x
Christian Music 0.02% 6.80x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male