Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 33.98% 25.52x
Office Supply Shoppers 32.73% 22.00x
First Aid Researchers 25.77% 21.04x
Flower & Gift Basket Shoppers 25.34% 19.98x
Generic Prescription Drug Shoppers 24.71% 19.68x
Casual Dining Restaurant Researchers 25.54% 19.50x
Self Storage Shoppers 25.98% 19.46x
Online Calculator Users 24.83% 19.43x
Home Decor Shoppers 23.77% 18.84x
Spa and Pool Owners 23.80% 18.76x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.28x
Kate Spade 0.02% 1.20x
Chicos 0.03% 1.17x
Talbots 0.02% 1.15x
J. Crew 0.03% 1.06x
Dressbarn 0.02% 1.06x
LOFT 0.04% 1.05x
Jos A. Bank Clothiers 0.02% 1.05x
Gymboree 0.03% 1.05x
Mens Wearhouse 0.04% 1.04x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is quill.com.

Website Composition Index
quill.com 2.28% 33.51x
usa.canon.com 1.91% 29.58x
weekly-ads.us 1.22% 27.58x
findthecompany.com 1.12% 27.56x
compare99.com 1.40% 27.00x
brother-usa.com 3.56% 26.48x
collectionsetc.com 1.09% 24.31x
ucomparehealthcare.com 1.14% 24.03x
efaucets.com 1.02% 24.00x
harborfreight.com 2.52% 23.80x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.42% 24.32x
Computer Printers 0.86% 22.48x
ISPs & Local Services 0.04% 19.80x
Home Improvement Contractor 0.82% 17.17x
Discount Shopping 2.09% 15.54x
Electronic Cabling 1.18% 15.32x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.19x
Home Printing 0.30% 13.38x
Rural Living 0.07% 13.08x
Humor & Entertainment 0.83% 12.55x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male