Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 36.83% 20.32x
Office Supply Shoppers 37.34% 17.76x
First Aid Researchers 27.92% 17.36x
Discount Big Box Shoppers 24.33% 16.76x
Flower & Gift Basket Shoppers 25.04% 15.88x
Spa and Pool Owners 23.60% 15.63x
Hardware Shoppers 22.40% 15.46x
Online Directory Searchers 22.29% 14.93x
Home Decor Shoppers 21.67% 14.54x
Smart Home Product Researchers 29.13% 14.45x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.28x
Talbots 0.05% 1.23x
Chicos 0.05% 1.21x
Jos A. Bank Clothiers 0.16% 1.17x
Belk 0.01% 1.15x
Columbia 0.01% 1.15x
Dressbarn 0.04% 1.11x
LOFT 0.05% 1.11x
Victoria's Secret 0.08% 1.06x
Mens Wearhouse 0.21% 1.03x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is cartridgeworld.com.

Website Composition Index
cartridgeworld.com 1.28% 69.20x
mozilla.org 1.07% 48.38x
brother-usa.com 9.84% 46.00x
detonate.com 1.54% 43.94x
usa.canon.com 7.65% 42.89x
bizrate.com 1.26% 41.37x
findthecompany.com 3.63% 39.17x
kingofwake.tv 1.11% 39.06x
acwholesalers.com 2.24% 38.81x
puritan.com 1.77% 38.36x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.09% 24.40x
Computer Printers 1.60% 22.19x
ISPs & Local Services 0.14% 15.98x
Home Improvement Contractor 2.48% 15.76x
Electronic Cabling 1.93% 14.77x
Discount Shopping 5.90% 13.74x
Home Printing 0.75% 13.52x
Barcode Site & App Users 0.10% 13.07x
Rural Living 0.17% 12.85x
Humor & Entertainment 1.63% 12.67x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female