Dstillery Audiences

HOME PRINTER SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Home Printer Shoppers Audience

Below you'll find more information about the Home Printer Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Printer Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Printer Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Printer Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 38.46% 21.07x
Office Supply Shoppers 37.97% 18.90x
First Aid Researchers 30.21% 17.89x
Discount Big Box Shoppers 24.29% 16.82x
Hardware Shoppers 23.12% 15.48x
Smart Home Product Researchers 31.13% 15.47x
Flower & Gift Basket Shoppers 24.89% 15.30x
Online Directory Searchers 22.60% 15.20x
Spa and Pool Owners 24.13% 15.14x
Auto Insurance Shoppers 24.07% 14.46x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Interest attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Printer Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Printer Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.39x
Talbots 0.04% 1.22x
Dressbarn 0.04% 1.21x
Gymboree 0.02% 1.19x
Tommy Bahama 0.02% 1.13x
Chicos 0.04% 1.13x
Ralph Lauren 0.01% 1.12x
The North Face 0.02% 1.10x
Aeropostale 0.02% 1.08x
Lorna Jane 0.00% 1.06x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Location attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Printer Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Printer Shoppers audience is bluedogink.com.

Website Composition Index
bluedogink.com 0.24% 102.91x
tonerbuzz.com 0.53% 88.68x
ink4less.com 0.28% 84.55x
officelink-inc.com 0.19% 74.44x
inkjetsuperstore.com 0.40% 73.22x
atlasphones.com 0.12% 72.25x
ptouchdirect.com 0.17% 70.62x
lexjet.com 0.87% 69.12x
cartridgeworld.com 1.27% 66.73x
office.xerox.com 1.27% 62.00x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Web attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Printer Shoppers audience is Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.49% 24.95x
Computer Printers 2.17% 24.09x
Electronic Cabling 2.49% 15.35x
Home Improvement Contractor 3.58% 14.79x
ISPs & Local Services 0.21% 14.41x
Rural Living 0.21% 13.55x
Barcode Site & App Users 0.12% 13.42x
Home Printing 1.00% 13.16x
Discount Shopping 8.09% 12.28x
Lighting & Power 3.14% 11.33x
Composition Percentage: The overlap percentage between the Home Printer Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Printer Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Printer Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000