Dstillery Audiences

HOME REMODELERS

Audience Size: 1.6 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 67.94% 69.98x
Home Custom Bedroom Decorators 52.78% 68.90x
Custom Home Lighting Shoppers 52.78% 68.90x
Online Home Decor Shoppers 52.79% 60.29x
Home Design Enthusiasts 55.48% 60.22x
Home Design and Living Publication Readers 49.60% 58.59x
Kitchen & Bathroom Remodelers 59.24% 57.44x
Bargain Shopping Researchers 53.31% 57.38x
Apartment Furniture Shoppers 55.70% 57.26x
Orlando Activities Researchers 45.10% 54.73x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.62x
Express 0.02% 1.39x
J. Crew 0.01% 1.25x
Maurices 0.04% 1.18x
Banana Republic 0.02% 1.18x
Victoria's Secret 0.03% 1.17x
Talbots 0.01% 1.13x
White House Black Market 0.02% 1.12x
Buckle 0.02% 1.12x
LOFT 0.02% 1.07x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.15% 52.56x
hgtv.ca 5.80% 51.94x
town-n-country-living.com 2.16% 50.76x
greenandvibrant.com 1.69% 47.74x
bluestoneperennials.com 1.48% 46.91x
marthastewartweddings.com 1.25% 45.32x
coastalliving.com 1.15% 45.17x
oldhouseonline.com 2.39% 44.98x
frenchcountrycottage.net 1.14% 44.53x
finecooking.com 1.41% 43.02x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.34% 29.73x
Home Remodeling 1.87% 29.45x
Custom Gifts 0.11% 27.82x
Party Suppliers 0.11% 27.22x
Canada Shopping - General Commerce 0.26% 25.58x
Natural & Healthy Living Researchers 0.35% 25.17x
Perfume, Makeup & Cosmetics 0.46% 24.16x
Travel, Food, Fashion & Fitness 3.40% 23.01x
Disease Cluster 0.06% 22.81x
Canada Consumer Product Cluster 3.68% 22.64x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female