Dstillery Audiences

HOME REMODELERS

Audience Size: 4.4 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 71.84% 49.11x
Custom Home Lighting Shoppers 65.13% 43.60x
Home Custom Bedroom Decorators 65.16% 43.59x
Bargain Shopping Researchers 63.67% 43.27x
Home Design and Living Publication Readers 59.13% 41.81x
Orlando Activities Researchers 59.40% 41.49x
Home Design Enthusiasts 62.45% 41.41x
Online Home Decor Shoppers 65.54% 40.89x
Home Exterior Design Enthusiasts 58.66% 40.03x
Home DIY Enthusiasts 61.13% 39.47x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Belk.

Location Composition Index
Belk 0.01% 1.39x
REI 0.01% 1.27x
Dressbarn 0.04% 1.24x
Carhartt 0.33% 1.22x
Ann Taylor 0.02% 1.13x
Talbots 0.03% 1.09x
Jos A. Bank Clothiers 0.04% 1.08x
Madewell 0.02% 1.07x
Brooks Brothers 0.03% 1.06x
Eddie Bauer 0.02% 1.05x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 1.49% 38.53x
extension.umn.edu 1.33% 36.23x
truevalue.com 1.33% 35.18x
craftsy.com 3.80% 34.38x
thetreecenter.com 1.35% 34.35x
homedesigninspired.com 1.08% 33.75x
cleanmama.net 1.41% 33.42x
allaboutbirds.org 1.07% 32.94x
freshome.com 3.06% 32.69x
xojane.com 1.82% 32.05x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 4.98% 24.51x
Home Improvement Contractor 0.91% 21.00x
Painting & Renovation 3.37% 20.28x
As Seen On TV Products 0.06% 19.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 19.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.46x
Home Decoration - Crafts & Kids 1.86% 19.18x
Travel, Food, Fashion & Fitness 3.60% 19.14x
Home Remodeling 7.75% 18.90x
Rural Living 0.11% 18.85x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female