Dstillery Audiences

HOME REMODELERS

Audience Size: 680.9 Thousand Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 680.9 thousand unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 28.60% 104.03x
Custom Home Lighting Shoppers 28.60% 104.03x
Home and Garden TV Fans 51.99% 98.78x
Home Design Enthusiasts 45.70% 82.13x
Online Home Decor Shoppers 31.01% 78.72x
Home Design and Living Publication Readers 31.88% 76.99x
Kitchen & Bathroom Remodelers 48.97% 74.28x
Bargain Shopping Researchers 35.15% 69.64x
Orlando Activities Researchers 18.22% 68.45x
Women's Fitness Enthusiasts 39.42% 67.98x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.84x
White House Black Market 0.02% 1.78x
Hollister 0.02% 1.76x
Maurices 0.05% 1.56x
Zumiez 0.03% 1.32x
Old Navy 0.03% 1.29x
Carhartt 0.16% 1.18x
American Eagle Outfitters 0.02% 1.17x
Express 0.02% 1.10x
H&M 0.01% 1.10x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is hgtv.ca.

Website Composition Index
hgtv.ca 1.94% 86.41x
sarahjoyblog.com 1.06% 71.27x
maisondecinq.com 1.07% 66.94x
mastermindtoys.com 1.55% 65.76x
followtheyellowbrickhome.com 1.31% 65.75x
town-n-country-living.com 2.00% 61.23x
frenchcountrycottage.net 1.24% 61.17x
shabbyfufu.com 1.14% 60.52x
designthusiasm.com 1.02% 59.46x
sheridannurseries.com 1.03% 58.12x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.64% 41.50x
Canada Consumer Product Cluster 2.48% 40.53x
Canada Shopping - Kitchenware 0.60% 40.38x
DIY Decoration & Furniture 6.73% 39.53x
Furniture & Home Improvement 1.17% 31.90x
Teen Hair 1.69% 30.23x
Perfume, Makeup & Cosmetics 0.48% 29.26x
Comedy Content 0.52% 28.97x
Travel, Food, Fashion & Fitness 3.45% 27.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 27.53x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female