Dstillery Audiences

HOME REMODELERS

Audience Size: 5.4 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 46.54% 30.18x
Bargain Shopping Researchers 38.75% 29.30x
Home Exterior Design Enthusiasts 40.84% 29.18x
Home Design Enthusiasts 42.72% 29.15x
Custom Home Lighting Shoppers 40.22% 29.14x
Home Custom Bedroom Decorators 40.22% 29.14x
Online Home Decor Shoppers 39.89% 27.84x
Lawn & Garden Enthusiasts 39.35% 27.30x
Country Home Decorators 43.25% 27.27x
Orlando Activities Researchers 40.93% 27.18x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.49x
Madewell 0.02% 1.32x
Express Outlets 0.01% 1.30x
Chicos 0.05% 1.25x
Brooks Brothers 0.04% 1.24x
Kate Spade 0.02% 1.24x
Columbia 0.01% 1.23x
Club Monaco 0.01% 1.22x
Jos A. Bank Clothiers 0.18% 1.21x
Gymboree 0.03% 1.21x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is armstrong.com.

Website Composition Index
armstrong.com 1.43% 45.88x
worldmarket.com 3.82% 44.65x
finegardening.com 3.57% 44.37x
popularwoodworking.com 2.26% 42.44x
hortmag.com 1.19% 42.24x
save-on-crafts.com 2.09% 42.17x
pegasuslighting.com 1.02% 41.96x
greenbuildingadvisor.com 3.05% 41.68x
beautyeditor.ca 1.33% 41.33x
architectureartdesigns.com 1.44% 40.45x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.08% 18.98x
Painting & Renovation 5.29% 15.71x
Home Improvement Contractor 2.44% 15.47x
Holiday Gifts 1.27% 14.85x
As Seen On TV Products 0.13% 14.52x
Home Decoration - Crafts & Kids 2.64% 14.51x
Home Remodeling 9.88% 14.50x
Travel, Food, Fashion & Fitness 3.33% 14.19x
Bird Watching 1.55% 14.16x
Home Office Products 0.61% 14.05x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female