Dstillery Audiences

HOME REMODELERS

Audience Size: 5.2 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 45.02% 29.52x
Home Design Enthusiasts 41.63% 27.98x
Bargain Shopping Researchers 39.77% 26.97x
Online Home Decor Shoppers 37.46% 26.93x
Kitchen & Bathroom Remodelers 42.35% 25.23x
Lawn & Garden Enthusiasts 41.56% 24.94x
Apartment Furniture Shoppers 37.25% 24.88x
Luxury Second Home Owners 30.82% 24.07x
Home Kitchen Chefs 36.29% 23.80x
Nutrition Conscious Eaters 33.60% 23.47x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Belk.

Location Composition Index
Belk 0.02% 1.06x
LOFT 0.04% 1.05x
REI 0.02% 1.03x
Saint Laurent Paris 0.01% 1.03x
Chicos 0.04% 1.02x
Carhartt 0.17% 1.01x
The North Face 0.02% 0.97x
Urban Outfitters 0.03% 0.97x
LL Bean 0.00% 0.94x
Eddie Bauer 0.01% 0.93x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is armstrong.com.

Website Composition Index
armstrong.com 1.80% 41.51x
littlevintagenest.com 1.17% 41.40x
finegardening.com 4.32% 41.18x
worldmarket.com 4.73% 39.69x
house-painting-info.com 1.05% 39.51x
town-n-country-living.com 1.01% 38.74x
popularwoodworking.com 2.82% 37.76x
digsdigs.com 1.72% 37.51x
carlaaston.com 2.90% 37.33x
pegasuslighting.com 1.27% 37.25x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.15% 18.28x
Painting & Renovation 5.75% 14.37x
Home Remodeling 10.36% 13.87x
Home Decoration - Crafts & Kids 2.79% 13.49x
Home Improvement Contractor 2.89% 13.41x
Home Remodeling 3.83% 13.17x
Home Office Products 0.63% 13.15x
Travel, Food, Fashion & Fitness 3.15% 13.14x
Holiday Gifts 1.45% 12.80x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 12.73x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female