Dstillery Audiences

HOME REMODELERS

Audience Size: 3 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 71.95% 55.49x
Custom Home Lighting Shoppers 62.55% 52.03x
Home Custom Bedroom Decorators 62.54% 52.03x
Online Home Decor Shoppers 63.80% 48.20x
Home Design Enthusiasts 59.11% 48.13x
Bargain Shopping Researchers 61.78% 47.95x
Orlando Activities Researchers 57.09% 46.05x
Apartment Furniture Shoppers 59.99% 45.77x
Home Design and Living Publication Readers 57.07% 45.76x
Kitchen & Bathroom Remodelers 62.82% 44.66x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.63x
Mens Wearhouse 0.01% 1.30x
Carhartt 0.16% 1.13x
Maurices 0.01% 1.02x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is traditionalhome.com.

Website Composition Index
traditionalhome.com 1.67% 41.85x
cleanmama.net 1.03% 41.44x
ruggable.com 1.24% 38.29x
diyprojects.com 1.23% 36.75x
provenwinners.com 3.32% 35.68x
craftsy.com 1.20% 35.34x
thenester.com 1.23% 34.34x
gardenia.net 3.50% 33.30x
monrovia.com 5.54% 33.28x
kirklands.com 2.36% 33.17x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.82% 25.33x
Home Decoration - Crafts & Kids 1.26% 24.54x
DIY Decoration & Furniture 5.95% 23.82x
Food Cluster 1.59% 23.16x
Holiday Gifts 0.54% 23.06x
Painting & Renovation 2.83% 22.50x
Lawns & Pest Control 5.44% 22.26x
Home Office Products 0.13% 21.65x
Tattoos & Costumes 0.31% 21.07x
Dermatology 1.59% 20.88x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female