Explore the Home Remodelers Audience
Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Remodelers audience.
INTERESTS
The Home Remodelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 67.61% | 80.22x |
| Home Design Enthusiasts | 62.95% | 75.41x |
| Home Custom Bedroom Decorators | 57.98% | 74.48x |
| Custom Home Lighting Shoppers | 58.06% | 73.98x |
| Bargain Shopping Researchers | 54.76% | 73.52x |
| Home Exterior Design Enthusiasts | 56.05% | 73.31x |
| Online Home Decor Shoppers | 60.59% | 69.21x |
| Country Home Decorators | 55.29% | 69.11x |
| Kitchen & Bathroom Remodelers | 64.20% | 67.82x |
| Orlando Activities Researchers | 53.58% | 67.67x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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APPAREL RETAILERS
The Home Remodelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodelers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.58x |
| Jos A. Bank Clothiers | 0.39% | 1.43x |
| Mens Wearhouse | 0.60% | 1.34x |
| Club Monaco | 0.02% | 1.28x |
| Bonobos | 0.07% | 1.20x |
| REI | 0.02% | 1.18x |
| Buckle | 0.19% | 1.16x |
| Johnston and Murphy | 0.15% | 1.14x |
| White House Black Market | 0.24% | 1.14x |
| Uniqlo | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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WEBSITES
The Home Remodelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodelers audience is industrystandarddesign.com.
| Website | Composition | Index |
| industrystandarddesign.com | 1.22% | 87.96x |
| littlevintagenest.com | 1.36% | 82.53x |
| livelovediy.com | 1.29% | 69.33x |
| armstrong.com | 1.77% | 66.67x |
| hortmag.com | 1.61% | 65.55x |
| finegardening.com | 4.91% | 64.59x |
| ninahendrick.com | 1.16% | 62.70x |
| popularwoodworking.com | 2.83% | 61.75x |
| save-on-crafts.com | 2.54% | 61.44x |
| theletteredcottage.net | 1.81% | 61.43x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 8.90% | 35.91x |
| Painting & Renovation | 7.29% | 29.06x |
| Handyman Tools | 0.05% | 25.64x |
| Home Improvement Contractor | 2.70% | 25.41x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.10% | 25.29x |
| Home Decoration - Crafts & Kids | 3.68% | 25.10x |
| Home Remodeling | 14.91% | 25.04x |
| Holiday Gifts | 1.65% | 25.00x |
| Home Décor, Furniture, & Decorating | 0.05% | 24.86x |
| Home Office Products | 0.72% | 24.13x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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DEMOGRAPHICS
The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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