Dstillery Audiences

HOME REMODELERS

Audience Size: 1.4 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 40.65% 91.13x
Custom Home Lighting Shoppers 40.65% 91.13x
Home and Garden TV Fans 61.29% 87.25x
Online Home Decor Shoppers 42.57% 73.38x
Home Design Enthusiasts 51.62% 72.81x
Apartment Furniture Shoppers 48.55% 70.58x
Home Design and Living Publication Readers 41.71% 70.05x
Kitchen & Bathroom Remodelers 55.53% 68.25x
Bargain Shopping Researchers 45.53% 66.05x
Home DIY Enthusiasts 48.27% 65.11x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Coach.

Location Composition Index
Coach 0.01% 1.44x
Mens Wearhouse 0.03% 1.32x
J. Crew 0.01% 1.20x
Eddie Bauer 0.01% 1.20x
Jos A. Bank Clothiers 0.02% 1.14x
Zumiez 0.02% 1.12x
Maurices 0.04% 1.05x
Chicos 0.02% 1.05x
The Childrens Place 0.03% 1.05x
Victoria's Secret 0.04% 1.02x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is hgtv.ca.

Website Composition Index
hgtv.ca 4.26% 64.65x
town-n-country-living.com 1.99% 56.93x
followtheyellowbrickhome.com 1.02% 55.24x
bluestoneperennials.com 1.03% 54.19x
ginghamgardens.com 1.36% 53.22x
greenandvibrant.com 1.01% 52.56x
oldhouseonline.com 1.49% 51.37x
frenchcountrycottage.net 1.11% 51.05x
missmustardseed.com 1.67% 47.47x
flowerpatchfarmhouse.com 1.83% 46.93x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.73% 37.76x
Home Remodeling 1.59% 37.32x
Canada Shopping - Kitchenware 0.46% 32.14x
Canada Consumer Product Cluster 2.93% 32.07x
Natural & Healthy Living Researchers 0.29% 30.13x
Bird Watching 0.13% 26.96x
Travel, Food, Fashion & Fitness 2.89% 26.56x
Teen Hair 1.91% 26.36x
Female Lifestyle Content Readers 3.42% 25.13x
Furniture & Home Improvement 1.40% 24.75x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female