Dstillery Audiences

HOME REMODELERS

Audience Size: 750.4 Thousand Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 750.4 thousand unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 11.94% 118.15x
Custom Home Lighting Shoppers 11.94% 118.15x
Home and Garden TV Fans 38.02% 106.82x
Country Home Decorators 37.41% 103.85x
Grandparents 34.94% 99.89x
Home Design Enthusiasts 42.86% 96.05x
HGTV Enthusiasts 41.35% 88.74x
Women’s Lifestyle Blogs Researchers 21.92% 81.53x
Women's Fitness Enthusiasts 33.60% 80.10x
Bargain Shopping Researchers 20.67% 76.60x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Gap.

Location Composition Index
Gap 0.01% 1.95x
Carhartt 0.01% 1.62x
Old Navy 0.02% 1.56x
Maurices 0.02% 1.12x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.27% 124.48x
sheridannurseries.com 1.12% 119.79x
tlcme.com 6.74% 111.75x
retailmenot.ca 3.75% 99.53x
ratehub.ca 1.44% 96.56x
insidehalton.com 6.69% 88.42x
theguardian.pe.ca 1.05% 87.03x
remembering.ca 3.35% 86.81x
canadapost.ca 1.50% 86.09x
thechronicleherald.ca 2.86% 84.04x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.61% 67.87x
Canada Consumer Product Cluster 2.19% 55.90x
Home Remodeling 1.14% 48.28x
DIY Decoration & Furniture 6.71% 44.44x
Canada Tourism Research Cluster 6.41% 43.25x
Comedy Content 0.39% 41.30x
Canada Culture and Tourism 7.66% 41.17x
Parenting & Children's Activities 0.33% 41.04x
Canada Business Cluster 6.98% 36.64x
Vancouver British Columbia Research Cluster 2.89% 36.12x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female