Dstillery Audiences

HOME REMODELERS

Audience Size: 1.9 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 70.22% 72.23x
Home Custom Bedroom Decorators 55.85% 72.08x
Custom Home Lighting Shoppers 55.85% 72.07x
Online Home Decor Shoppers 57.60% 63.48x
Home Design Enthusiasts 57.26% 63.40x
Bargain Shopping Researchers 56.15% 62.10x
Home Design and Living Publication Readers 51.54% 61.46x
Orlando Activities Researchers 48.20% 60.10x
Apartment Furniture Shoppers 58.41% 59.45x
Kitchen & Bathroom Remodelers 60.03% 57.97x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.42x
Carhartt 0.12% 1.16x
Maurices 0.02% 1.13x
Old Navy 0.02% 1.08x
Victoria's Secret 0.02% 0.99x
Journeys 0.01% 0.81x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is provenwinners.com.

Website Composition Index
provenwinners.com 1.40% 56.23x
gardenia.net 1.48% 53.32x
monrovia.com 2.24% 52.15x
jossandmain.com 1.43% 48.46x
freshome.com 1.82% 47.03x
wildflower.org 1.19% 45.37x
pennington.com 1.26% 45.04x
chadwicks.com 1.19% 43.45x
familyhomeplans.com 1.16% 42.86x
extension.org 2.90% 42.61x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.33% 31.72x
Home Remodeling 2.81% 30.70x
Homeschooling 0.16% 29.51x
DIY Decoration & Furniture 5.16% 28.39x
Food Cluster 0.35% 28.02x
Lawns & Pest Control 2.10% 27.06x
Bird Watching 0.40% 25.77x
Hair & Beauty 0.46% 25.49x
Painting & Renovation 1.61% 25.02x
Furniture & Home Improvement 3.01% 24.84x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female