Explore the Home Remodelers Audience
Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home Remodelers audience.
INTERESTS
The Home Remodelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 71.95% | 55.49x |
| Custom Home Lighting Shoppers | 62.55% | 52.03x |
| Home Custom Bedroom Decorators | 62.54% | 52.03x |
| Online Home Decor Shoppers | 63.80% | 48.20x |
| Home Design Enthusiasts | 59.11% | 48.13x |
| Bargain Shopping Researchers | 61.78% | 47.95x |
| Orlando Activities Researchers | 57.09% | 46.05x |
| Apartment Furniture Shoppers | 59.99% | 45.77x |
| Home Design and Living Publication Readers | 57.07% | 45.76x |
| Kitchen & Bathroom Remodelers | 62.82% | 44.66x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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APPAREL RETAILERS
The Home Remodelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodelers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.63x |
| Mens Wearhouse | 0.01% | 1.30x |
| Carhartt | 0.16% | 1.13x |
| Maurices | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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WEBSITES
The Home Remodelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodelers audience is traditionalhome.com.
| Website | Composition | Index |
| traditionalhome.com | 1.67% | 41.85x |
| cleanmama.net | 1.03% | 41.44x |
| ruggable.com | 1.24% | 38.29x |
| diyprojects.com | 1.23% | 36.75x |
| provenwinners.com | 3.32% | 35.68x |
| craftsy.com | 1.20% | 35.34x |
| thenester.com | 1.23% | 34.34x |
| gardenia.net | 3.50% | 33.30x |
| monrovia.com | 5.54% | 33.28x |
| kirklands.com | 2.36% | 33.17x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodelers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 5.82% | 25.33x |
| Home Decoration - Crafts & Kids | 1.26% | 24.54x |
| DIY Decoration & Furniture | 5.95% | 23.82x |
| Food Cluster | 1.59% | 23.16x |
| Holiday Gifts | 0.54% | 23.06x |
| Painting & Renovation | 2.83% | 22.50x |
| Lawns & Pest Control | 5.44% | 22.26x |
| Home Office Products | 0.13% | 21.65x |
| Tattoos & Costumes | 0.31% | 21.07x |
| Dermatology | 1.59% | 20.88x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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DEMOGRAPHICS
The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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