Dstillery Audiences

HOME REMODELERS

Audience Size: 3.2 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 71.25% 52.85x
Bargain Shopping Researchers 60.27% 49.32x
Home Custom Bedroom Decorators 62.29% 49.12x
Custom Home Lighting Shoppers 62.26% 49.09x
Home Design Enthusiasts 64.09% 48.19x
Orlando Activities Researchers 57.72% 46.21x
Home Exterior Design Enthusiasts 60.09% 46.17x
Home Design and Living Publication Readers 57.79% 45.99x
Home DIY Enthusiasts 60.98% 45.50x
Online Home Decor Shoppers 64.95% 45.16x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.44x
Mens Wearhouse 0.55% 1.30x
White House Black Market 0.38% 1.30x
Bonobos 0.09% 1.29x
Buckle 0.29% 1.23x
Johnston and Murphy 0.46% 1.13x
REI 0.02% 1.09x
Columbia 0.01% 1.09x
Eddie Bauer 0.03% 1.03x
Chicos 0.06% 1.01x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is save-on-crafts.com.

Website Composition Index
save-on-crafts.com 1.41% 47.44x
popularwoodworking.com 1.65% 47.00x
bluestoneperennials.com 1.23% 45.95x
bonnieplants.com 3.02% 43.88x
motherearthnews.com 1.11% 43.57x
theletteredcottage.net 1.17% 43.15x
jacksonandperkins.com 1.02% 43.11x
mylistoflists.com 1.24% 42.21x
woodweb.com 1.88% 42.19x
woohome.com 1.14% 41.49x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.08% 25.25x
Painting & Renovation 4.69% 21.75x
Home Improvement Contractor 1.70% 19.81x
Home Décor, Furniture, & Decorating 0.03% 19.72x
Holiday Gifts 1.04% 18.85x
Home Decoration - Crafts & Kids 2.54% 18.83x
Survival Guides 0.42% 18.66x
Handyman Tools 0.03% 18.66x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 18.62x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 18.52x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female