Dstillery Audiences

HOME REMODELERS

Audience Size: 2 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 67.61% 80.22x
Home Design Enthusiasts 62.95% 75.41x
Home Custom Bedroom Decorators 57.98% 74.48x
Custom Home Lighting Shoppers 58.06% 73.98x
Bargain Shopping Researchers 54.76% 73.52x
Home Exterior Design Enthusiasts 56.05% 73.31x
Online Home Decor Shoppers 60.59% 69.21x
Country Home Decorators 55.29% 69.11x
Kitchen & Bathroom Remodelers 64.20% 67.82x
Orlando Activities Researchers 53.58% 67.67x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Belk.

Location Composition Index
Belk 0.02% 1.58x
Jos A. Bank Clothiers 0.39% 1.43x
Mens Wearhouse 0.60% 1.34x
Club Monaco 0.02% 1.28x
Bonobos 0.07% 1.20x
REI 0.02% 1.18x
Buckle 0.19% 1.16x
Johnston and Murphy 0.15% 1.14x
White House Black Market 0.24% 1.14x
Uniqlo 0.02% 1.13x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is industrystandarddesign.com.

Website Composition Index
industrystandarddesign.com 1.22% 87.96x
littlevintagenest.com 1.36% 82.53x
livelovediy.com 1.29% 69.33x
armstrong.com 1.77% 66.67x
hortmag.com 1.61% 65.55x
finegardening.com 4.91% 64.59x
ninahendrick.com 1.16% 62.70x
popularwoodworking.com 2.83% 61.75x
save-on-crafts.com 2.54% 61.44x
theletteredcottage.net 1.81% 61.43x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.90% 35.91x
Painting & Renovation 7.29% 29.06x
Handyman Tools 0.05% 25.64x
Home Improvement Contractor 2.70% 25.41x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 25.29x
Home Decoration - Crafts & Kids 3.68% 25.10x
Home Remodeling 14.91% 25.04x
Holiday Gifts 1.65% 25.00x
Home Décor, Furniture, & Decorating 0.05% 24.86x
Home Office Products 0.72% 24.13x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female