Explore the Home Remodelers Audience
Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Home Remodelers audience.
INTERESTS
The Home Remodelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 45.02% | 29.52x |
| Home Design Enthusiasts | 41.63% | 27.98x |
| Bargain Shopping Researchers | 39.77% | 26.97x |
| Online Home Decor Shoppers | 37.46% | 26.93x |
| Kitchen & Bathroom Remodelers | 42.35% | 25.23x |
| Lawn & Garden Enthusiasts | 41.56% | 24.94x |
| Apartment Furniture Shoppers | 37.25% | 24.88x |
| Luxury Second Home Owners | 30.82% | 24.07x |
| Home Kitchen Chefs | 36.29% | 23.80x |
| Nutrition Conscious Eaters | 33.60% | 23.47x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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APPAREL RETAILERS
The Home Remodelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Remodelers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.06x |
| LOFT | 0.04% | 1.05x |
| REI | 0.02% | 1.03x |
| Saint Laurent Paris | 0.01% | 1.03x |
| Chicos | 0.04% | 1.02x |
| Carhartt | 0.17% | 1.01x |
| The North Face | 0.02% | 0.97x |
| Urban Outfitters | 0.03% | 0.97x |
| LL Bean | 0.00% | 0.94x |
| Eddie Bauer | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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WEBSITES
The Home Remodelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Remodelers audience is armstrong.com.
| Website | Composition | Index |
| armstrong.com | 1.80% | 41.51x |
| littlevintagenest.com | 1.17% | 41.40x |
| finegardening.com | 4.32% | 41.18x |
| worldmarket.com | 4.73% | 39.69x |
| house-painting-info.com | 1.05% | 39.51x |
| town-n-country-living.com | 1.01% | 38.74x |
| popularwoodworking.com | 2.82% | 37.76x |
| digsdigs.com | 1.72% | 37.51x |
| carlaaston.com | 2.90% | 37.33x |
| pegasuslighting.com | 1.27% | 37.25x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 5.15% | 18.28x |
| Painting & Renovation | 5.75% | 14.37x |
| Home Remodeling | 10.36% | 13.87x |
| Home Decoration - Crafts & Kids | 2.79% | 13.49x |
| Home Improvement Contractor | 2.89% | 13.41x |
| Home Remodeling | 3.83% | 13.17x |
| Home Office Products | 0.63% | 13.15x |
| Travel, Food, Fashion & Fitness | 3.15% | 13.14x |
| Holiday Gifts | 1.45% | 12.80x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.07% | 12.73x |
Composition Percentage:
The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
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DEMOGRAPHICS
The Home Remodelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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