Dstillery Audiences

HOME REMODELERS

Audience Size: 3.4 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 72.85% 52.45x
Home Custom Bedroom Decorators 61.38% 49.64x
Custom Home Lighting Shoppers 61.37% 49.57x
Bargain Shopping Researchers 61.69% 48.67x
Orlando Activities Researchers 57.91% 46.13x
Home Design Enthusiasts 63.58% 45.70x
Online Home Decor Shoppers 64.76% 45.07x
Home Exterior Design Enthusiasts 58.90% 44.70x
Home Design and Living Publication Readers 60.52% 44.46x
Home DIY Enthusiasts 60.79% 44.29x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Belk.

Location Composition Index
Belk 0.01% 1.49x
Chicos 0.06% 1.38x
Carhartt 0.19% 1.26x
Talbots 0.03% 1.19x
Eddie Bauer 0.02% 1.17x
Brooks Brothers 0.02% 1.12x
The North Face 0.01% 1.10x
REI 0.01% 1.10x
White House Black Market 0.05% 1.09x
Dressbarn 0.03% 1.08x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is popularwoodworking.com.

Website Composition Index
popularwoodworking.com 1.21% 52.25x
bonnieplants.com 2.22% 48.85x
extension.umn.edu 2.00% 46.12x
truevalue.com 2.04% 44.91x
grandparents.com 1.33% 43.81x
mylistoflists.com 1.00% 43.15x
thetreecenter.com 1.84% 43.12x
bluestoneperennials.com 1.00% 42.72x
homedesigninspired.com 1.32% 42.63x
craftsy.com 5.40% 42.57x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.24% 26.68x
Painting & Renovation 3.83% 22.26x
Home Improvement Contractor 1.23% 21.79x
As Seen On TV Products 0.08% 21.32x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 20.91x
Survival Guides 0.34% 20.80x
Travel, Food, Fashion & Fitness 3.79% 20.12x
Home Decoration - Crafts & Kids 2.08% 20.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 20.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 19.94x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female