Dstillery Audiences

HOME REMODELERS

Audience Size: 3.2 Million Devices

Explore the Home Remodelers Audience

Below you'll find more information about the Home Remodelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Remodelers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Remodelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Remodelers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 73.55% 51.55x
Home Custom Bedroom Decorators 62.92% 47.32x
Custom Home Lighting Shoppers 62.92% 47.32x
Bargain Shopping Researchers 64.15% 44.76x
Online Home Decor Shoppers 63.93% 44.60x
Orlando Activities Researchers 59.16% 43.72x
Home Design and Living Publication Readers 59.48% 43.16x
Home Design Enthusiasts 62.27% 43.14x
Kitchen & Bathroom Remodelers 64.68% 41.73x
Home DIY Enthusiasts 60.97% 41.48x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Interest attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Remodelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Remodelers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.31x
Madewell 0.01% 1.27x
Talbots 0.02% 1.25x
Chicos 0.03% 1.22x
White House Black Market 0.03% 1.17x
Carhartt 0.24% 1.16x
Forever 21 0.02% 1.16x
Lane Bryant 0.02% 1.13x
American Eagle Outfitters 0.03% 1.12x
The Childrens Place 0.05% 1.11x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Location attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Remodelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Remodelers audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.20% 37.75x
cleanmama.net 1.45% 37.47x
freshome.com 3.17% 37.12x
thetreecenter.com 1.32% 36.49x
ruggable.com 1.74% 35.20x
craftsy.com 2.67% 35.18x
traditionalhome.com 2.28% 34.89x
theharperhouse.com 1.35% 33.40x
hellolovelystudio.com 1.15% 33.03x
southernlivingplants.com 1.07% 33.01x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Web attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Remodelers audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.36% 25.98x
England Tourism 0.04% 23.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.32x
Home Remodeling 7.11% 22.14x
Painting & Renovation 3.10% 21.90x
Food Cluster 2.43% 21.64x
Home Decoration - Crafts & Kids 1.63% 21.58x
Home Improvement Contractor 0.36% 21.01x
Travel, Food, Fashion & Fitness 4.21% 20.99x
Dermatology 2.60% 20.72x
Composition Percentage: The overlap percentage between the Home Remodelers audience and the Content Affinity attribute.
Index: A comparison of the Home Remodelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Remodelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female