Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 99.59% 65.43x
Home Decor Shoppers 60.40% 40.52x
Discount Big Box Shoppers 54.44% 37.49x
Online Home Decor Shoppers 46.76% 32.63x
Apartment Furniture Shoppers 47.68% 32.07x
Department Store Shoppers 82.44% 27.87x
Budget Grocery Shoppers 43.70% 27.67x
Bargain Shopping Researchers 35.84% 27.10x
Hardware Shoppers 39.20% 27.05x
Bed & Bath Shoppers 45.44% 26.03x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.32x
Talbots 0.06% 1.31x
Charlotte Russe 0.02% 1.31x
Ann Taylor 0.02% 1.24x
Supreme 0.01% 1.23x
Jos A. Bank Clothiers 0.18% 1.22x
Dressbarn 0.05% 1.21x
Express 0.03% 1.21x
Chicos 0.05% 1.20x
Tommy Bahama 0.02% 1.16x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is kmart.com.

Website Composition Index
kmart.com 21.78% 49.14x
ebags.com 1.86% 42.19x
overstock.com 53.87% 42.15x
cooks.com 1.48% 42.13x
gandgwebstore.com 1.10% 40.78x
collectionsetc.com 6.71% 40.20x
linkshe.com 3.47% 39.84x
liligal.com 7.04% 39.76x
modlily.com 7.73% 39.54x
aeropostale.com 1.06% 39.27x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.84% 21.14x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.54% 20.13x
Shopping Catalogs 5.49% 18.66x
Furniture Shopping 53.73% 18.51x
Promo Codes 12.71% 17.15x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.12% 15.53x
Discount Shopping 6.65% 15.47x
Assorted Topics (Car News, Animals, Viral Media) 6.06% 15.24x
Holiday Gifts 1.26% 14.68x
Concert Posters 0.99% 14.47x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female