Explore the Home Rug Shoppers Audience
Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Rug Shoppers audience.
INTERESTS
The Home Rug Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 99.59% | 65.43x |
| Home Decor Shoppers | 60.40% | 40.52x |
| Discount Big Box Shoppers | 54.44% | 37.49x |
| Online Home Decor Shoppers | 46.76% | 32.63x |
| Apartment Furniture Shoppers | 47.68% | 32.07x |
| Department Store Shoppers | 82.44% | 27.87x |
| Budget Grocery Shoppers | 43.70% | 27.67x |
| Bargain Shopping Researchers | 35.84% | 27.10x |
| Hardware Shoppers | 39.20% | 27.05x |
| Bed & Bath Shoppers | 45.44% | 26.03x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 1.32x |
| Talbots | 0.06% | 1.31x |
| Charlotte Russe | 0.02% | 1.31x |
| Ann Taylor | 0.02% | 1.24x |
| Supreme | 0.01% | 1.23x |
| Jos A. Bank Clothiers | 0.18% | 1.22x |
| Dressbarn | 0.05% | 1.21x |
| Express | 0.03% | 1.21x |
| Chicos | 0.05% | 1.20x |
| Tommy Bahama | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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WEBSITES
The Home Rug Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Rug Shoppers audience is kmart.com.
| Website | Composition | Index |
| kmart.com | 21.78% | 49.14x |
| ebags.com | 1.86% | 42.19x |
| overstock.com | 53.87% | 42.15x |
| cooks.com | 1.48% | 42.13x |
| gandgwebstore.com | 1.10% | 40.78x |
| collectionsetc.com | 6.71% | 40.20x |
| linkshe.com | 3.47% | 39.84x |
| liligal.com | 7.04% | 39.76x |
| modlily.com | 7.73% | 39.54x |
| aeropostale.com | 1.06% | 39.27x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 3.84% | 21.14x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 8.54% | 20.13x |
| Shopping Catalogs | 5.49% | 18.66x |
| Furniture Shopping | 53.73% | 18.51x |
| Promo Codes | 12.71% | 17.15x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.12% | 15.53x |
| Discount Shopping | 6.65% | 15.47x |
| Assorted Topics (Car News, Animals, Viral Media) | 6.06% | 15.24x |
| Holiday Gifts | 1.26% | 14.68x |
| Concert Posters | 0.99% | 14.47x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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