Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 5.3 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 99.84% 48.21x
Home Decor Shoppers 69.36% 32.40x
Department Store Shoppers 63.18% 31.52x
Discount Big Box Shoppers 60.49% 29.92x
Budget Grocery Shoppers 49.19% 28.00x
Apartment Furniture Shoppers 54.03% 26.85x
Online Home Decor Shoppers 48.85% 25.22x
Big Box Shoppers 46.66% 23.80x
Bed & Bath Shoppers 49.14% 23.35x
Bargain Shopping Researchers 39.36% 23.26x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.15x
Mens Wearhouse 0.05% 1.13x
Carhartt 0.24% 1.05x
Madewell 0.02% 1.03x
Chicos 0.03% 1.03x
American Apparel 0.02% 1.01x
Old Navy 0.05% 0.99x
Hollister 0.03% 0.99x
Talbots 0.02% 0.99x
H&M 0.04% 0.98x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 2.17% 44.56x
linkshe.com 1.16% 41.03x
weekly-ads.us 1.98% 40.74x
quizzstar.com 1.90% 34.27x
jossandmain.com 7.64% 33.89x
modlily.com 4.76% 33.70x
toysrus.com 2.91% 32.86x
liligal.com 4.04% 32.53x
overstock.com 44.74% 32.26x
compare99.com 1.78% 31.60x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.67% 18.48x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.21% 17.14x
Consumer Rewards 0.17% 16.89x
Furniture Shopping 39.07% 16.50x
Discount Shopping 1.78% 16.09x
Shopping Catalogs 1.84% 15.86x
Promo Codes 7.22% 14.51x
ISPs & Local Services 0.02% 14.32x
Holiday Gifts 0.56% 13.37x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 13.12x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female