Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 51.83% 71.09x
Department Store Shoppers 63.00% 70.50x
Home Decor Shoppers 49.98% 60.02x
Discount Big Box Shoppers 42.70% 58.29x
Kids Clothing Shoppers 55.62% 56.65x
Budget Grocery Shoppers 43.27% 53.69x
Online Home Decor Shoppers 21.47% 51.87x
Bargain Shopping Researchers 23.52% 46.64x
Home Goods Supercenter Shoppers 30.04% 44.80x
Big Box Shoppers 38.06% 43.39x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.53x
Dressbarn 0.02% 1.49x
Chicos 0.02% 1.44x
Old Navy 0.03% 1.31x
Aeropostale 0.02% 1.31x
Zumiez 0.01% 1.23x
Maurices 0.03% 1.14x
Carhartt 0.16% 1.13x
Victoria's Secret 0.02% 1.10x
Express 0.01% 1.03x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is kmart.com.

Website Composition Index
kmart.com 16.06% 41.30x
wayfair.com 29.02% 35.11x
partycity.com 4.17% 34.33x
findsimilar.com 1.74% 34.16x
frequent-ads.com 1.55% 34.00x
hayneedle.com 2.17% 32.19x
catofashions.com 4.31% 28.98x
theanswerhub.com 1.65% 28.87x
myfoodandfamily.com 3.68% 28.68x
avasflowers.net 1.67% 27.71x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.18% 28.03x
Consumer Rewards 0.09% 26.01x
Promo Codes 0.60% 21.01x
Discount Shopping 0.12% 19.32x
Furniture Shopping 0.16% 18.70x
Appliances & Reviews 4.64% 18.65x
Nutrition & Diabetic Living 0.10% 17.80x
Shopping Catalogs 0.18% 17.51x
Bridal Fashion 0.19% 15.72x
Arts & Crafts 0.07% 15.44x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female