Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 99.92% 81.34x
Home Decor Shoppers 68.96% 52.13x
Department Store Shoppers 63.32% 48.92x
Discount Big Box Shoppers 59.43% 47.75x
Apartment Furniture Shoppers 53.99% 41.91x
Budget Grocery Shoppers 48.78% 40.71x
Online Home Decor Shoppers 50.20% 39.21x
Hardware Shoppers 40.39% 35.03x
Big Box Shoppers 45.45% 34.97x
Bargain Shopping Researchers 39.43% 34.48x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.25x
Talbots 0.02% 1.21x
Gymboree 0.03% 1.18x
Brooks Brothers 0.02% 1.14x
Zumiez 0.04% 1.13x
Jos A. Bank Clothiers 0.03% 1.13x
Kate Spade 0.01% 1.12x
White House Black Market 0.03% 1.11x
Ann Taylor 0.01% 1.11x
Chicos 0.03% 1.08x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is linkshe.com.

Website Composition Index
linkshe.com 1.52% 50.17x
collectionsetc.com 2.50% 49.01x
greatbigcanvas.com 1.02% 48.74x
toysrus.com 4.81% 45.88x
jossandmain.com 11.56% 44.62x
swimoutlet.com 2.15% 43.94x
weekly-ads.us 2.09% 41.55x
katespade.com 1.28% 37.72x
kirklands.com 4.99% 37.30x
bonton.com 1.44% 36.75x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.38% 24.77x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.66% 23.46x
Shopping Catalogs 2.68% 22.38x
Consumer Rewards 0.27% 21.37x
Discount Shopping 2.91% 20.71x
Furniture Shopping 51.18% 19.25x
Promo Codes 9.03% 18.57x
Holiday Gifts 0.73% 17.87x
ISPs & Local Services 0.04% 17.23x
Custom Gifts 3.12% 16.80x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female