Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 99.76% 129.41x
Home Decor Shoppers 63.09% 73.20x
Department Store Shoppers 57.97% 70.89x
Discount Big Box Shoppers 54.34% 67.66x
Online Home Decor Shoppers 47.79% 59.24x
Apartment Furniture Shoppers 48.50% 57.60x
Budget Grocery Shoppers 39.93% 57.41x
Bargain Shopping Researchers 35.46% 50.65x
Hardware Shoppers 39.17% 49.04x
Bed & Bath Shoppers 47.00% 47.31x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.33x
Mens Wearhouse 0.42% 1.24x
Talbots 0.03% 1.20x
Dressbarn 0.03% 1.19x
Buckle 0.09% 1.18x
Johnston and Murphy 0.07% 1.16x
Victoria's Secret 0.05% 1.13x
Supreme 0.01% 1.11x
Charlotte Russe 0.01% 1.09x
Coach 0.03% 1.07x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 6.18% 60.60x
ebags.com 1.60% 59.84x
cooks.com 1.29% 59.64x
linkshe.com 3.17% 57.76x
bizrate.com 1.70% 56.44x
gandgwebstore.com 1.14% 54.78x
shared.us 1.09% 54.77x
liligal.com 7.00% 53.84x
qvc.com 1.44% 53.76x
artvan.com 1.12% 53.24x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.92% 27.53x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 11.02% 25.09x
Shopping Catalogs 5.27% 23.57x
Promo Codes 12.44% 21.52x
Furniture Shopping 61.15% 20.77x
Discount Shopping 5.96% 19.58x
Assorted Topics (Car News, Animals, Viral Media) 6.41% 19.13x
Holiday Gifts 1.21% 18.51x
Home Printing 0.76% 17.83x
Consumer Rewards 0.57% 17.58x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female