Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 100.00% 70.38x
Department Store Shoppers 66.07% 44.15x
Home Decor Shoppers 60.46% 43.90x
Discount Big Box Shoppers 52.02% 42.83x
Budget Grocery Shoppers 51.96% 41.39x
Apartment Furniture Shoppers 41.30% 37.54x
Online Home Decor Shoppers 36.77% 35.61x
Bargain Shopping Researchers 37.62% 35.36x
Big Box Shoppers 47.91% 34.29x
Price Conscious Grocery Shoppers 35.80% 29.21x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.16x
Old Navy 0.03% 1.16x
Carhartt 0.19% 1.12x
Hollister 0.01% 1.11x
American Eagle Outfitters 0.02% 1.10x
Chicos 0.02% 1.08x
Banana Republic 0.01% 1.06x
Gymboree 0.01% 0.96x
Victoria's Secret 0.02% 0.94x
Maurices 0.02% 0.94x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is blair.com.

Website Composition Index
blair.com 1.97% 56.55x
steinmart.com 2.18% 49.44x
overstock.com 3.97% 49.18x
nyandcompany.com 1.57% 47.55x
answersite.com 1.07% 42.16x
shopping.net 2.25% 41.63x
theweb.com 1.17% 39.03x
familydollar.com 1.19% 34.67x
crocs.com 1.13% 34.06x
dollartree.com 3.25% 33.67x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.09% 31.90x
Custom Gifts 0.25% 28.83x
Furniture Shopping 4.69% 28.81x
Women Shoppers 1.67% 28.54x
Party Suppliers 0.39% 26.18x
Promo Codes 1.12% 25.91x
Networking Marketing 0.11% 24.11x
Holiday Gifts 0.05% 23.70x
Fashion & Retail 0.81% 23.07x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 22.85x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female