Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 100.00% 64.05x
Home Decor Shoppers 65.36% 43.94x
Department Store Shoppers 62.33% 41.04x
Discount Big Box Shoppers 57.37% 39.51x
Budget Grocery Shoppers 51.92% 36.79x
Apartment Furniture Shoppers 47.48% 34.48x
Online Home Decor Shoppers 42.12% 31.66x
Big Box Shoppers 47.13% 30.37x
Bargain Shopping Researchers 36.91% 28.82x
Generic Prescription Drug Shoppers 40.97% 28.23x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.10x
Old Navy 0.01% 1.01x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.72% 48.05x
weekly-ads.us 1.66% 43.66x
overstock.com 40.95% 38.39x
modlily.com 3.96% 37.84x
jossandmain.com 6.98% 37.30x
liligal.com 3.49% 36.67x
quizzstar.com 1.59% 36.39x
compare99.com 1.10% 35.55x
blackforestdecor.com 1.21% 33.56x
rotita.com 6.67% 33.45x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.63% 25.86x
Discount Shopping 0.96% 24.97x
Furniture Shopping 39.74% 23.41x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.98% 22.32x
Shopping Catalogs 1.71% 21.04x
Promo Codes 7.36% 19.94x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.12% 18.37x
Holiday Gifts 0.52% 17.90x
Women Shoppers 10.23% 17.35x
Home Printing 0.18% 17.27x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female