Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 99.82% 73.28x
Home Decor Shoppers 68.05% 45.88x
Department Store Shoppers 61.09% 44.52x
Discount Big Box Shoppers 57.96% 41.63x
Apartment Furniture Shoppers 53.68% 36.88x
Budget Grocery Shoppers 45.46% 36.43x
Online Home Decor Shoppers 50.50% 35.12x
Bed & Bath Shoppers 50.43% 31.38x
Bargain Shopping Researchers 38.24% 31.30x
Hardware Shoppers 42.78% 31.01x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.48x
White House Black Market 0.38% 1.39x
Mens Wearhouse 0.52% 1.34x
Buckle 0.28% 1.31x
Johnston and Murphy 0.47% 1.24x
Bonobos 0.08% 1.17x
REI 0.02% 1.07x
Eddie Bauer 0.03% 1.06x
Lane Bryant 0.05% 1.04x
Talbots 0.04% 1.00x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 3.84% 48.06x
linkshe.com 2.08% 44.84x
weekly-ads.us 3.30% 42.63x
bizrate.com 1.07% 41.70x
catalogs.com 1.19% 41.06x
greatbigcanvas.com 1.38% 39.10x
qvc.com 1.02% 38.20x
bitsandpieces.com 1.03% 37.31x
modlily.com 6.83% 36.42x
dressbarn.com 1.16% 34.60x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.78% 20.60x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 12.34% 18.60x
Shopping Catalogs 3.39% 18.57x
Consumer Rewards 0.38% 16.65x
Discount Shopping 3.89% 16.21x
Promo Codes 9.87% 16.08x
Furniture Shopping 55.62% 15.75x
Holiday Gifts 0.82% 14.85x
Home Printing 0.50% 14.61x
Custom Gifts 3.36% 14.21x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female