Explore the Home Rug Shoppers Audience
Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Rug Shoppers audience.
INTERESTS
The Home Rug Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Rug Shoppers audience is Department Store Shoppers.
| Interest | Composition | Index |
| Department Store Shoppers | 38.04% | 82.56x |
| Apartment Furniture Shoppers | 24.25% | 79.90x |
| Kids Clothing Shoppers | 27.26% | 74.91x |
| Big & Tall Men | 46.00% | 67.57x |
| Office Supply Shoppers | 27.40% | 49.48x |
| Home Goods Supercenter Shoppers | 21.39% | 48.13x |
| Discount Womens Shoes Shoppers | 20.03% | 44.92x |
| Sale Seekers | 28.12% | 40.70x |
| Discount Big Box Shoppers | 47.54% | 39.66x |
| Big Box Shoppers | 36.70% | 39.08x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.70x |
| Maurices | 0.04% | 1.48x |
| Chicos | 0.01% | 1.24x |
| Old Navy | 0.02% | 1.23x |
| American Eagle Outfitters | 0.02% | 1.22x |
| Mens Wearhouse | 0.01% | 1.21x |
| Gymboree | 0.02% | 1.15x |
| Urban Outfitters | 0.01% | 0.84x |
| Zumiez | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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WEBSITES
The Home Rug Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Rug Shoppers audience is wayfair.com.
| Website | Composition | Index |
| wayfair.com | 4.94% | 43.20x |
| kmart.com | 9.13% | 42.45x |
| catofashions.com | 1.81% | 40.38x |
| shop411.com | 2.64% | 34.47x |
| symptomfind.com | 1.53% | 31.05x |
| consumersearch.com | 2.14% | 30.83x |
| homes.com | 1.43% | 28.27x |
| dailysteals.com | 1.04% | 27.97x |
| bedbathandbeyond.com | 30.69% | 27.81x |
| jcpenney.com | 90.07% | 24.38x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Promo Codes.
| Content Affinity | Composition | Index |
| Promo Codes | 0.20% | 26.13x |
| Big Box Retail | 88.28% | 18.26x |
| Bridal Fashion | 0.08% | 17.85x |
| Shopping Catalogs | 0.24% | 16.43x |
| Appliances & Reviews | 2.32% | 14.79x |
| African-American Hair | 0.06% | 12.30x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.17% | 11.97x |
| Charity Walks | 0.77% | 11.32x |
| Mail Order Food | 0.11% | 10.97x |
| People Search | 1.06% | 10.78x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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