Explore the Home Rug Shoppers Audience
Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Rug Shoppers audience.
INTERESTS
The Home Rug Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 100.00% | 54.58x |
| Home Decor Shoppers | 62.39% | 35.08x |
| Department Store Shoppers | 63.58% | 34.76x |
| Discount Big Box Shoppers | 54.51% | 33.11x |
| Budget Grocery Shoppers | 52.65% | 30.82x |
| Apartment Furniture Shoppers | 43.47% | 27.63x |
| Big Box Shoppers | 45.83% | 25.27x |
| Online Home Decor Shoppers | 38.06% | 25.12x |
| Bargain Shopping Researchers | 36.72% | 23.40x |
| Bed & Bath Shoppers | 44.85% | 21.81x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.72x |
| Gap | 0.01% | 1.54x |
| White House Black Market | 0.01% | 1.40x |
| Buckle | 0.01% | 1.31x |
| Victoria's Secret | 0.01% | 1.24x |
| Old Navy | 0.02% | 1.24x |
| Maurices | 0.02% | 1.14x |
| Mens Wearhouse | 0.01% | 1.06x |
| Journeys | 0.01% | 1.01x |
| Carhartt | 0.14% | 0.98x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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WEBSITES
The Home Rug Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Rug Shoppers audience is overstock.com.
| Website | Composition | Index |
| overstock.com | 18.42% | 40.12x |
| modlily.com | 1.52% | 38.78x |
| blair.com | 7.05% | 37.18x |
| rotita.com | 3.15% | 36.72x |
| liligal.com | 1.32% | 36.66x |
| jossandmain.com | 3.39% | 36.56x |
| meredith.com | 4.60% | 33.71x |
| kirklands.com | 1.33% | 33.58x |
| chadwicks.com | 2.42% | 31.25x |
| goodrx.com | 1.46% | 31.18x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.91% | 23.57x |
| Furniture Shopping | 22.57% | 20.63x |
| Discount Shopping | 0.39% | 18.22x |
| Promo Codes | 4.55% | 18.06x |
| Women Shoppers | 7.25% | 18.06x |
| Cheerleading | 0.45% | 17.89x |
| Consumer Rewards | 0.09% | 17.79x |
| Custom Gifts | 1.59% | 17.61x |
| Party Suppliers | 3.42% | 16.85x |
| Holiday Gifts | 0.28% | 16.47x |
Composition Percentage:
The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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