Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 38.04% 82.56x
Apartment Furniture Shoppers 24.25% 79.90x
Kids Clothing Shoppers 27.26% 74.91x
Big & Tall Men 46.00% 67.57x
Office Supply Shoppers 27.40% 49.48x
Home Goods Supercenter Shoppers 21.39% 48.13x
Discount Womens Shoes Shoppers 20.03% 44.92x
Sale Seekers 28.12% 40.70x
Discount Big Box Shoppers 47.54% 39.66x
Big Box Shoppers 36.70% 39.08x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.70x
Maurices 0.04% 1.48x
Chicos 0.01% 1.24x
Old Navy 0.02% 1.23x
American Eagle Outfitters 0.02% 1.22x
Mens Wearhouse 0.01% 1.21x
Gymboree 0.02% 1.15x
Urban Outfitters 0.01% 0.84x
Zumiez 0.01% 0.72x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is wayfair.com.

Website Composition Index
wayfair.com 4.94% 43.20x
kmart.com 9.13% 42.45x
catofashions.com 1.81% 40.38x
shop411.com 2.64% 34.47x
symptomfind.com 1.53% 31.05x
consumersearch.com 2.14% 30.83x
homes.com 1.43% 28.27x
dailysteals.com 1.04% 27.97x
bedbathandbeyond.com 30.69% 27.81x
jcpenney.com 90.07% 24.38x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.20% 26.13x
Big Box Retail 88.28% 18.26x
Bridal Fashion 0.08% 17.85x
Shopping Catalogs 0.24% 16.43x
Appliances & Reviews 2.32% 14.79x
African-American Hair 0.06% 12.30x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.17% 11.97x
Charity Walks 0.77% 11.32x
Mail Order Food 0.11% 10.97x
People Search 1.06% 10.78x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female