Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 100.00% 81.63x
Home Decor Shoppers 58.75% 50.68x
Department Store Shoppers 65.92% 49.64x
Discount Big Box Shoppers 51.05% 48.60x
Budget Grocery Shoppers 51.77% 46.37x
Apartment Furniture Shoppers 39.74% 43.14x
Online Home Decor Shoppers 35.08% 40.94x
Bargain Shopping Researchers 35.71% 40.23x
Big Box Shoppers 46.22% 38.29x
Home Goods Shoppers 46.81% 33.87x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.50x
Lane Bryant 0.03% 1.49x
Hollister 0.02% 1.45x
Eddie Bauer 0.01% 1.38x
Express 0.02% 1.34x
Chicos 0.02% 1.32x
Victoria's Secret 0.04% 1.25x
Maurices 0.04% 1.25x
Jos A. Bank Clothiers 0.02% 1.23x
Old Navy 0.04% 1.22x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is blair.com.

Website Composition Index
blair.com 1.01% 63.24x
shopping.net 1.21% 45.46x
overstock.com 1.08% 41.95x
dollartree.com 1.39% 38.90x
kmart.com 18.79% 37.26x
officedepot.com 3.43% 35.43x
cvs.com 7.48% 34.49x
intelius.com 2.61% 32.57x
weathertech.com 1.12% 30.21x
shop411.com 5.43% 29.92x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.09% 31.98x
Party Suppliers 0.10% 31.21x
Furniture Shopping 1.50% 28.62x
Women Shoppers 0.75% 28.21x
Promo Codes 0.81% 23.86x
Toys Shopping 0.37% 23.48x
Disease Cluster 0.06% 23.22x
Fashion & Retail 0.21% 22.62x
Chef & Restaurant Resources 0.05% 21.42x
Shopping Catalogs 0.40% 19.28x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female