Dstillery Audiences

HOME RUG SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Home Rug Shoppers Audience

Below you'll find more information about the Home Rug Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Rug Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Rug Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Rug Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 99.78% 118.72x
Department Store Shoppers 54.77% 70.23x
Home Decor Shoppers 62.43% 67.98x
Discount Big Box Shoppers 52.63% 62.72x
Online Home Decor Shoppers 46.61% 53.24x
Budget Grocery Shoppers 39.60% 53.21x
Apartment Furniture Shoppers 47.55% 52.37x
Bargain Shopping Researchers 33.98% 45.62x
Hardware Shoppers 38.65% 45.17x
Bed & Bath Shoppers 44.93% 44.56x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Interest attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Rug Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Rug Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.41x
Belk 0.01% 1.38x
Mens Wearhouse 0.57% 1.35x
Buckle 0.20% 1.32x
Talbots 0.05% 1.28x
Johnston and Murphy 0.16% 1.27x
Supreme 0.01% 1.18x
White House Black Market 0.22% 1.14x
J. Crew 0.06% 1.12x
Ann Taylor 0.03% 1.08x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Location attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Rug Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Rug Shoppers audience is swagsgalore.com.

Website Composition Index
swagsgalore.com 1.01% 39.52x
collectionsetc.com 6.30% 39.08x
linkshe.com 2.87% 37.06x
ebags.com 1.34% 36.52x
gandgwebstore.com 1.19% 35.95x
bizrate.com 1.73% 35.47x
cooks.com 1.41% 35.35x
weekly-ads.us 5.21% 34.44x
catalogs.com 1.90% 34.04x
qvc.com 1.59% 32.93x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Web attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Rug Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.92% 26.70x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 12.69% 24.63x
Shopping Catalogs 5.00% 23.74x
Promo Codes 12.33% 20.40x
Discount Shopping 5.67% 19.42x
Furniture Shopping 64.12% 19.38x
Consumer Rewards 0.52% 19.34x
Holiday Gifts 1.20% 18.27x
Home Printing 0.71% 17.74x
Assorted Topics (Car News, Animals, Viral Media) 6.62% 17.39x
Composition Percentage: The overlap percentage between the Home Rug Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Rug Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Rug Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female