Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 33.34% 23.67x
Home Networking Researchers 35.58% 23.19x
HDTV Researchers 38.48% 22.28x
Home Exterior Design Enthusiasts 27.99% 22.17x
Credit Card Researchers 29.69% 22.09x
Android Fans 29.74% 22.00x
Camera Review Readers 27.51% 21.77x
Kitchen Stove Shoppers 27.47% 21.63x
Mobile Phone Comparison Shoppers 29.64% 21.62x
IT Decision Makers 28.82% 21.56x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.49% 1.51x
Jos A. Bank Clothiers 0.38% 1.50x
Bonobos 0.12% 1.45x
Mens Wearhouse 0.57% 1.35x
Buckle 0.34% 1.32x
Columbia 0.02% 1.23x
Johnston and Murphy 0.63% 1.23x
Patagonia 0.01% 1.16x
Topshop 0.02% 1.16x
Tommy Bahama 0.03% 1.16x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is arlo.com.

Website Composition Index
arlo.com 2.69% 33.71x
netgear.com 8.92% 33.34x
officer.com 1.23% 31.07x
energyvanguard.com 1.35% 26.57x
kwikset.com 1.59% 25.93x
greenbuildingadvisor.com 1.25% 25.13x
harborfreight.com 3.56% 24.44x
truevalue.com 1.31% 24.05x
pocketnow.com 1.95% 23.73x
bbb.org 1.84% 23.52x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.02% 15.59x
Environmentally Friendly Cars 0.08% 15.37x
Electronic Cabling 1.17% 12.78x
Handyman Tools 0.02% 12.15x
Telescopes 0.88% 12.10x
Auto Tires & Parts Repair Researchers 1.87% 11.67x
Home Furnishings 7.61% 11.45x
Painting & Renovation 1.93% 11.42x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 11.14x
As Seen On TV Products 0.05% 11.09x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male