Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 5.3 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 31.03% 17.15x
Home Networking Researchers 34.47% 16.97x
Home Exterior Design Enthusiasts 27.43% 16.16x
Android Fans 27.12% 16.03x
Product Manuals Researchers 27.21% 15.95x
Mobile Phone Comparison Shoppers 28.23% 15.76x
Kitchen Stove Shoppers 29.09% 15.68x
HDTV Researchers 38.60% 15.60x
New Homeowners 28.98% 15.51x
IT Decision Makers 30.56% 15.44x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.26x
Jos A. Bank Clothiers 0.04% 1.20x
Mens Wearhouse 0.06% 1.17x
Urban Outfitters 0.03% 1.17x
Bonobos 0.01% 1.15x
Tommy Bahama 0.01% 1.14x
Chicos 0.04% 1.12x
Carhartt 0.28% 1.10x
American Apparel 0.02% 1.10x
Free People 0.02% 1.09x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is arlo.com.

Website Composition Index
arlo.com 2.26% 28.70x
netgear.com 7.20% 26.32x
reolink.com 1.67% 22.81x
kwikset.com 1.15% 21.07x
kimatv.com 1.35% 19.62x
harborfreight.com 1.36% 18.89x
glock.com 1.03% 18.64x
pewpewtactical.com 1.18% 18.42x
geappliances.com 3.93% 17.58x
pocketnow.com 1.12% 17.27x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.46% 13.46x
Environmentally Friendly Cars 0.04% 12.73x
Electronic Cabling 0.80% 12.01x
Handyman Tools 0.01% 10.63x
Telescopes 0.61% 10.49x
Home Furnishings 5.44% 9.90x
Auto Tires & Parts Repair Researchers 1.40% 9.85x
Pool Cleaning 0.67% 9.71x
Home Remodeling 1.40% 9.68x
Robotics 0.69% 9.64x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male