Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 28.29% 20.22x
High End TV Shoppers 34.48% 20.09x
Home Networking Researchers 36.79% 19.92x
Streaming Device Shoppers 30.99% 19.74x
New Homeowners 32.89% 19.65x
Android Fans 27.77% 19.61x
Credit Card Researchers 32.94% 19.42x
Home Theater Enthusiasts 27.61% 19.22x
Mobile Phone Comparison Shoppers 27.31% 18.49x
IT Decision Makers 27.06% 17.41x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.51x
Columbia 0.02% 1.48x
Chicos 0.07% 1.36x
Jos A. Bank Clothiers 0.23% 1.34x
Tommy Bahama 0.03% 1.23x
Kate Spade 0.02% 1.21x
Brooks Brothers 0.04% 1.17x
Ann Taylor 0.03% 1.15x
Urban Outfitters 0.07% 1.15x
Old Navy 0.08% 1.14x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is chamberlain.com.

Website Composition Index
chamberlain.com 1.52% 52.51x
arlo.com 2.58% 49.28x
netgear.com 12.26% 47.26x
belkin.com 2.05% 46.99x
nerdtechy.com 1.14% 46.95x
thepointsguy.com 1.39% 46.55x
inspectapedia.com 1.23% 46.52x
personaldefenseworld.com 1.13% 46.31x
crutchfield.com 2.66% 46.26x
pegasuslighting.com 1.06% 43.40x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.80% 17.74x
Electronic Cabling 2.06% 15.73x
Environmentally Friendly Cars 0.13% 15.42x
Telescopes 1.50% 14.11x
Home Furnishings 13.14% 13.30x
Pool Cleaning 1.65% 12.81x
High-End Audio 6.76% 12.70x
Home Remodeling 3.23% 12.51x
Lighting & Power 2.77% 11.92x
Painting & Renovation 3.98% 11.83x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male