Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 13.17% 14.79x
IT Decision Makers 11.18% 13.94x
Camera Review Readers 11.92% 13.63x
Tablet Researchers 14.37% 13.54x
Mobile Phone Comparison Shoppers 12.58% 13.47x
Android Fans 14.08% 13.25x
Phone Accessory Shoppers 14.13% 12.89x
HDTV Researchers 12.35% 12.68x
iPhone Users 11.72% 12.65x
Laptop Researchers 11.86% 12.64x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.40x
Lululemon 0.01% 1.24x
Maurices 0.03% 1.16x
Talbots 0.01% 1.14x
Mens Wearhouse 0.01% 1.13x
Buckle 0.02% 1.13x
H&M 0.01% 1.11x
American Eagle Outfitters 0.02% 1.03x
LOFT 0.01% 1.00x
Zumiez 0.02% 0.98x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is kimatv.com.

Website Composition Index
kimatv.com 3.39% 39.16x
reolink.com 1.78% 36.36x
uploadvr.com 1.63% 14.16x
koin.com 7.25% 14.11x
mmorpg.com 1.99% 13.77x
wiscnews.com 1.08% 13.21x
nbcrightnow.com 1.13% 13.16x
mynintendonews.com 1.10% 13.09x
kbtx.com 2.55% 13.05x
dsogaming.com 1.35% 13.02x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.05% 9.46x
Fire Fighting 0.04% 8.95x
Bird Watching 0.03% 8.30x
Scuba Diving 0.04% 8.18x
Retail Industry News 0.02% 7.58x
Car Keys, Locks & Remotes 0.03% 7.34x
Assorted Topics (Power Trains, Drones, Web Design) 0.05% 7.29x
Studio & Franchise Video Game Players 1.68% 7.08x
Technology News 9.60% 7.07x
Telescopes 0.03% 7.07x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male