Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 27.00% 16.69x
High End TV Shoppers 23.94% 16.30x
Moving Truck Rental Researchers 23.46% 16.10x
Home Heating and Cooling Researchers 21.99% 15.42x
IT Decision Makers 21.90% 15.30x
Product Manuals Researchers 23.03% 15.14x
HDTV Researchers 27.29% 15.10x
Home Exterior Design Enthusiasts 20.06% 15.09x
Camera Review Readers 20.56% 15.04x
Mobile Phone Comparison Shoppers 22.65% 14.85x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.43x
Lane Bryant 0.01% 1.42x
Victoria's Secret 0.01% 1.41x
Carhartt 0.19% 1.24x
Journeys 0.01% 1.20x
Mens Wearhouse 0.01% 1.18x
Maurices 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is arlo.com.

Website Composition Index
arlo.com 1.53% 35.30x
netgear.com 6.63% 26.68x
reolink.com 3.23% 24.96x
kimatv.com 2.53% 22.92x
geappliances.com 1.98% 18.55x
homewyse.com 1.04% 18.30x
theinquirer.net 1.29% 17.97x
recoilweb.com 1.51% 17.14x
grabagun.com 1.34% 16.97x
angieslist.com 6.07% 16.64x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.41% 16.08x
Environmentally Friendly Cars 0.02% 12.76x
Gadgets 0.13% 12.32x
Robotics 0.43% 12.20x
Police Gear 1.95% 12.07x
Home Improvement Contractor 0.05% 11.96x
Amateur Radios 1.41% 11.38x
Lighting & Power 0.80% 11.22x
Survey Websites 0.02% 11.22x
Home Furnishings 3.33% 11.06x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male