Explore the Home Security Shoppers Audience
Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Security Shoppers audience.
INTERESTS
The Home Security Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Security Shoppers audience is Telecom Industry.
| Interest | Composition | Index |
| Telecom Industry | 27.90% | 18.79x |
| High End TV Shoppers | 30.73% | 18.15x |
| Home Networking Researchers | 34.58% | 17.78x |
| Streaming Device Shoppers | 32.91% | 17.53x |
| New Homeowners | 35.24% | 17.42x |
| Credit Card Researchers | 33.90% | 17.34x |
| Home Theater Enthusiasts | 27.39% | 16.75x |
| Android Fans | 25.44% | 16.60x |
| Mattress Shoppers | 33.35% | 16.48x |
| Automotive Industry | 24.70% | 15.88x |
Composition Percentage:
The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
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APPAREL RETAILERS
The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.37x |
| REI | 0.02% | 1.22x |
| Chicos | 0.04% | 1.12x |
| Tommy Bahama | 0.02% | 1.09x |
| Free People | 0.02% | 1.08x |
| Belk | 0.01% | 1.04x |
| Forever 21 | 0.04% | 1.03x |
| Coach | 0.05% | 1.02x |
| Madewell | 0.01% | 1.02x |
| J. Crew | 0.03% | 1.00x |
Composition Percentage:
The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
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WEBSITES
The Home Security Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Security Shoppers audience is zwaveproducts.com.
| Website | Composition | Index |
| zwaveproducts.com | 0.49% | 83.23x |
| geoarm.com | 0.51% | 72.45x |
| ismartalarm.com | 0.55% | 70.29x |
| securitysystemsnews.com | 0.32% | 69.68x |
| simplisafe.com | 0.40% | 69.23x |
| cctvcamerapros.com | 0.21% | 66.03x |
| protectamerica.com | 0.14% | 60.51x |
| sdmmag.com | 0.60% | 59.80x |
| projectorreviews.com | 0.17% | 56.31x |
| scoutalarm.com | 0.13% | 53.87x |
Composition Percentage:
The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.68% | 14.67x |
| Electronic Cabling | 2.40% | 14.53x |
| Environmentally Friendly Cars | 0.12% | 13.37x |
| Telescopes | 1.65% | 12.12x |
| Home Furnishings | 14.24% | 11.50x |
| High-End Audio | 6.93% | 11.11x |
| Home Remodeling | 3.34% | 10.89x |
| Build Your Own Computer Enthusiasts | 22.04% | 10.88x |
| Lighting & Power | 3.00% | 10.63x |
| As Seen On TV Products | 0.12% | 10.24x |
Composition Percentage:
The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
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DEMOGRAPHICS
The Home Security Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000
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