Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Telecom Industry.

Interest Composition Index
Telecom Industry 27.90% 18.79x
High End TV Shoppers 30.73% 18.15x
Home Networking Researchers 34.58% 17.78x
Streaming Device Shoppers 32.91% 17.53x
New Homeowners 35.24% 17.42x
Credit Card Researchers 33.90% 17.34x
Home Theater Enthusiasts 27.39% 16.75x
Android Fans 25.44% 16.60x
Mattress Shoppers 33.35% 16.48x
Automotive Industry 24.70% 15.88x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.37x
REI 0.02% 1.22x
Chicos 0.04% 1.12x
Tommy Bahama 0.02% 1.09x
Free People 0.02% 1.08x
Belk 0.01% 1.04x
Forever 21 0.04% 1.03x
Coach 0.05% 1.02x
Madewell 0.01% 1.02x
J. Crew 0.03% 1.00x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is zwaveproducts.com.

Website Composition Index
zwaveproducts.com 0.49% 83.23x
geoarm.com 0.51% 72.45x
ismartalarm.com 0.55% 70.29x
securitysystemsnews.com 0.32% 69.68x
simplisafe.com 0.40% 69.23x
cctvcamerapros.com 0.21% 66.03x
protectamerica.com 0.14% 60.51x
sdmmag.com 0.60% 59.80x
projectorreviews.com 0.17% 56.31x
scoutalarm.com 0.13% 53.87x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.68% 14.67x
Electronic Cabling 2.40% 14.53x
Environmentally Friendly Cars 0.12% 13.37x
Telescopes 1.65% 12.12x
Home Furnishings 14.24% 11.50x
High-End Audio 6.93% 11.11x
Home Remodeling 3.34% 10.89x
Build Your Own Computer Enthusiasts 22.04% 10.88x
Lighting & Power 3.00% 10.63x
As Seen On TV Products 0.12% 10.24x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000