Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 35.00% 19.72x
High End TV Shoppers 32.11% 19.40x
Credit Card Researchers 32.98% 18.43x
New Homeowners 34.09% 18.38x
Streaming Device Shoppers 32.89% 18.30x
Android Fans 26.59% 18.07x
Home Theater Enthusiasts 28.15% 17.91x
Mattress Shoppers 32.54% 17.23x
Mobile Phone Comparison Shoppers 25.85% 16.96x
Product Manuals Researchers 28.61% 16.51x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is REI.

Location Composition Index
REI 0.03% 1.44x
Lorna Jane 0.01% 1.27x
Chicos 0.06% 1.15x
The North Face 0.02% 1.07x
Gymboree 0.03% 1.06x
Madewell 0.02% 1.06x
Abercrombie & Fitch 0.02% 1.06x
LOFT 0.04% 1.04x
Urban Outfitters 0.04% 1.04x
Hollister 0.02% 1.04x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is chamberlain.com.

Website Composition Index
chamberlain.com 1.70% 48.32x
netgear.com 12.67% 45.10x
smarthome.com 1.06% 44.43x
arlo.com 2.24% 43.91x
inspectapedia.com 1.54% 43.11x
thepointsguy.com 1.74% 42.67x
personaldefenseworld.com 1.37% 42.11x
belkin.com 2.52% 41.91x
crutchfield.com 3.28% 41.90x
nerdtechy.com 1.39% 41.87x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.34% 15.49x
Electronic Cabling 2.28% 15.06x
Environmentally Friendly Cars 0.13% 13.97x
Telescopes 1.66% 12.85x
Home Furnishings 14.20% 12.10x
Home Remodeling 3.36% 11.57x
High-End Audio 7.20% 11.39x
Pool Cleaning 1.82% 11.32x
Lighting & Power 3.00% 11.28x
Painting & Renovation 4.31% 10.76x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male