Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 20.23% 17.12x
IT Decision Makers 18.42% 16.46x
Laptop Researchers 19.79% 16.16x
Product Manuals Researchers 18.87% 15.83x
Mobile Phone Comparison Shoppers 18.19% 15.76x
Moving Truck Rental Researchers 18.15% 15.67x
Camera Review Readers 15.80% 15.66x
HDTV Researchers 21.91% 15.62x
Home Networking Researchers 23.71% 15.57x
iPhone Users 17.64% 15.42x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.33x
Maurices 0.02% 1.18x
American Eagle Outfitters 0.01% 1.17x
Buckle 0.01% 1.08x
The Childrens Place 0.01% 1.06x
Journeys 0.02% 1.04x
Victoria's Secret 0.02% 1.03x
Carhartt 0.11% 1.02x
Old Navy 0.01% 0.99x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is netgear.com.

Website Composition Index
netgear.com 4.03% 33.82x
kimatv.com 1.96% 33.50x
reolink.com 3.52% 31.36x
dell.com 1.28% 19.89x
angieslist.com 1.40% 18.58x
easeus.com 1.12% 18.52x
taxfoundation.org 1.03% 17.86x
androidpolice.com 3.76% 17.08x
fitsmallbusiness.com 1.30% 16.79x
topix.net 1.51% 16.15x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.15% 19.70x
Gadgets 0.03% 14.78x
Southern California Cluster 0.02% 13.60x
Computer Printers 0.04% 13.39x
Lighting & Power 0.31% 12.61x
Chemicals 0.06% 11.72x
Airsoft & Paintball Equipment 0.11% 11.54x
Auto Tires & Parts Repair Researchers 0.35% 11.46x
Fire Fighting 0.26% 11.33x
Police Gear 0.64% 10.97x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male