Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 30.52% 18.34x
High End TV Shoppers 27.27% 18.08x
Home Heating and Cooling Researchers 23.69% 17.74x
Moving Truck Rental Researchers 23.13% 17.58x
Kitchen Stove Shoppers 23.23% 16.97x
Home Exterior Design Enthusiasts 22.25% 16.94x
HDTV Researchers 31.05% 16.83x
Android Fans 23.91% 16.82x
IT Decision Makers 25.24% 16.78x
Product Manuals Researchers 24.93% 16.70x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.56x
Carhartt 0.16% 1.28x
Victoria's Secret 0.01% 0.95x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is arlo.com.

Website Composition Index
arlo.com 2.08% 34.75x
netgear.com 7.10% 28.62x
kwikset.com 1.03% 25.36x
reolink.com 2.46% 24.95x
kimatv.com 2.17% 21.10x
geappliances.com 3.03% 18.78x
homewyse.com 1.60% 18.59x
georgebrazilhvac.com 1.01% 17.51x
theinquirer.net 1.80% 17.36x
angieslist.com 8.77% 16.71x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.04% 16.68x
Flags & Trump 0.06% 14.49x
Electronic Cabling 0.55% 14.19x
Home Improvement Contractor 0.11% 13.66x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.23x
Robotics 0.57% 12.24x
Police Gear 2.55% 12.20x
Home Furnishings 4.68% 12.02x
Telescopes 0.55% 11.94x
Pool Cleaning 0.63% 11.86x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male