Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 35.91% 22.28x
High End TV Shoppers 33.72% 22.23x
Home Exterior Design Enthusiasts 27.21% 20.22x
Android Fans 29.97% 20.21x
Credit Card Researchers 31.92% 20.17x
Streaming Device Shoppers 29.86% 19.79x
New Homeowners 30.32% 19.65x
Mobile Phone Comparison Shoppers 28.51% 19.43x
Home Theater Enthusiasts 28.93% 19.20x
Product Manuals Researchers 26.91% 19.17x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.49% 1.52x
Uniqlo 0.03% 1.39x
Mens Wearhouse 0.68% 1.28x
LL Bean 0.01% 1.27x
Club Monaco 0.02% 1.26x
REI 0.02% 1.25x
Tommy Bahama 0.04% 1.20x
Johnston and Murphy 0.18% 1.19x
White House Black Market 0.27% 1.16x
Kate Spade 0.04% 1.16x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is chamberlain.com.

Website Composition Index
chamberlain.com 1.54% 41.93x
belkin.com 1.66% 39.32x
arlo.com 3.41% 37.58x
netgear.com 12.74% 37.26x
crutchfield.com 2.12% 37.25x
thepointsguy.com 1.07% 36.15x
lapolicegear.com 1.28% 33.76x
hometheaterreview.com 1.41% 33.03x
sony.com 1.01% 31.91x
kwikset.com 2.36% 31.77x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 1.29% 17.37x
Home Improvement Contractor 2.12% 15.51x
Environmentally Friendly Cars 0.14% 14.27x
Lighting & Power 2.20% 13.53x
Telescopes 1.41% 12.26x
Home Furnishings 12.65% 12.17x
Handyman Tools 0.03% 11.96x
Home Remodeling 2.82% 11.70x
High-End Audio 6.77% 11.38x
As Seen On TV Products 0.11% 11.36x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male