Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 31.59% 24.14x
Home Networking Researchers 34.20% 23.88x
Home Exterior Design Enthusiasts 27.00% 22.62x
HDTV Researchers 37.22% 22.62x
Kitchen Stove Shoppers 26.67% 22.36x
Android Fans 28.44% 22.34x
Credit Card Researchers 29.01% 22.24x
Camera Review Readers 27.35% 22.02x
IT Decision Makers 28.32% 21.95x
Mobile Phone Comparison Shoppers 28.66% 21.92x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.51x
Madewell 0.02% 1.43x
Talbots 0.03% 1.23x
Eddie Bauer 0.02% 1.21x
Jos A. Bank Clothiers 0.04% 1.19x
Buckle 0.04% 1.18x
Brooks Brothers 0.02% 1.18x
H&M 0.05% 1.18x
Lane Bryant 0.03% 1.15x
Chicos 0.04% 1.14x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is arlo.com.

Website Composition Index
arlo.com 2.69% 35.06x
netgear.com 8.63% 32.97x
reolink.com 1.04% 28.94x
kwikset.com 1.46% 26.04x
harborfreight.com 2.71% 25.29x
glock.com 1.47% 24.51x
pewpewtactical.com 1.59% 23.78x
kimatv.com 1.30% 23.72x
pocketnow.com 1.60% 23.66x
bbb.org 1.37% 23.64x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.07% 16.82x
Home Improvement Contractor 0.84% 16.67x
Electronic Cabling 1.05% 13.28x
Home Décor, Furniture, & Decorating 0.01% 13.00x
Telescopes 0.77% 12.64x
Auto Tires & Parts Repair Researchers 1.74% 11.92x
Home Furnishings 6.91% 11.68x
Home Remodeling 1.80% 11.21x
Painting & Renovation 1.80% 11.15x
Pool Cleaning 0.85% 11.06x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male