Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 22.68% 13.29x
Home Networking Researchers 25.54% 13.25x
Moving Truck Rental Researchers 22.78% 12.72x
Laptop Researchers 20.75% 12.54x
IT Decision Makers 21.00% 12.52x
Product Manuals Researchers 19.64% 12.48x
Camera Review Readers 18.85% 12.18x
Mobile Phone Comparison Shoppers 20.99% 12.14x
Power Tools Shoppers 20.88% 11.93x
HDTV Researchers 25.74% 11.88x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.51x
Aeropostale 0.01% 1.45x
LOFT 0.01% 1.34x
Mens Wearhouse 0.02% 1.33x
Gap 0.01% 1.25x
Carhartt 0.18% 1.15x
Dressbarn 0.01% 1.12x
Maurices 0.02% 1.08x
Chicos 0.01% 1.02x
Journeys 0.01% 1.02x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is netgear.com.

Website Composition Index
netgear.com 5.61% 23.28x
kimatv.com 2.19% 22.66x
reolink.com 3.37% 22.61x
recoilweb.com 1.02% 15.33x
aliengearholsters.com 1.13% 15.01x
cheaperthandirt.com 1.35% 14.79x
shootingillustrated.com 1.27% 14.31x
angieslist.com 3.60% 14.24x
dell.com 2.58% 14.22x
galls.com 1.47% 14.15x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.30% 13.94x
Home Improvement Contractor 0.03% 10.50x
Drawing & Animation 0.03% 10.21x
Amateur Radios 1.00% 10.21x
Police Gear 1.45% 10.19x
Texas Off-Roading 0.02% 9.93x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 9.45x
Airsoft & Paintball Equipment 0.19% 9.34x
Auto Tires & Parts Repair Researchers 0.74% 9.31x
Robotics 0.27% 8.93x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male