Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 18.38% 15.25x
IT Decision Makers 16.52% 14.55x
Laptop Researchers 17.14% 14.40x
Mobile Phone Comparison Shoppers 16.85% 13.74x
Apple Fans 16.39% 13.57x
Camera Review Readers 14.80% 13.55x
Home Networking Researchers 20.04% 13.53x
HDTV Researchers 20.02% 13.51x
iPhone Users 16.27% 13.46x
Android Fans 15.62% 13.30x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.21x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is kimatv.com.

Website Composition Index
kimatv.com 1.81% 33.09x
netgear.com 2.73% 32.84x
reolink.com 3.37% 30.69x
thefpsreview.com 1.02% 15.93x
androidpolice.com 2.27% 15.88x
intuit.com 1.02% 14.92x
nerdwallet.com 3.65% 13.92x
officedepot.com 3.98% 13.89x
dsogaming.com 1.07% 13.78x
samsung.com 1.72% 13.70x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.08% 19.54x
Airsoft & Paintball Equipment 0.09% 13.88x
Chemicals 0.04% 13.24x
Robotics 0.08% 11.74x
Holiday Gifts 0.03% 11.40x
Professional Audio Visual 0.03% 11.03x
Auto Tires & Parts Repair Researchers 0.29% 10.97x
Amateur Radios 0.23% 10.91x
Fire Fighting 0.22% 10.84x
Lighting & Power 0.18% 10.79x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male