Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 33.10% 24.99x
Home Networking Researchers 35.22% 24.85x
Home Exterior Design Enthusiasts 25.70% 24.00x
Android Fans 28.10% 23.29x
Credit Card Researchers 31.50% 23.10x
HDTV Researchers 39.26% 22.96x
Mobile Phone Comparison Shoppers 27.97% 22.33x
Camera Review Readers 26.45% 22.31x
Kitchen Stove Shoppers 25.36% 22.31x
New Homeowners 31.96% 22.19x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is REI.

Location Composition Index
REI 0.03% 1.52x
Jos A. Bank Clothiers 0.45% 1.49x
Mens Wearhouse 0.68% 1.35x
White House Black Market 0.40% 1.33x
Bonobos 0.10% 1.23x
Buckle 0.29% 1.22x
Talbots 0.07% 1.19x
Johnston and Murphy 0.41% 1.16x
Chicos 0.08% 1.14x
Tommy Bahama 0.04% 1.11x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is chamberlain.com.

Website Composition Index
chamberlain.com 1.13% 33.43x
belkin.com 1.18% 29.98x
arlo.com 3.03% 29.41x
netgear.com 10.79% 29.10x
crutchfield.com 1.49% 28.29x
hometheaterreview.com 1.06% 26.23x
officer.com 1.79% 25.12x
themasterswitch.com 1.01% 24.39x
energyvanguard.com 2.05% 24.11x
kwikset.com 1.99% 24.04x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.70% 16.60x
Environmentally Friendly Cars 0.11% 15.06x
Electronic Cabling 1.56% 13.78x
Telescopes 1.17% 12.80x
Handyman Tools 0.02% 12.03x
As Seen On TV Products 0.08% 11.82x
Painting & Renovation 2.95% 11.82x
Flags & Trump 0.09% 11.73x
Home Furnishings 10.79% 11.71x
Auto Tires & Parts Repair Researchers 2.55% 11.46x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male