Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 16.27% 14.81x
Laptop Researchers 15.64% 14.16x
IT Decision Makers 14.18% 14.12x
Mobile Phone Comparison Shoppers 14.46% 13.60x
Virtual Reality Enthusiasts 19.28% 13.44x
Android Fans 12.92% 13.40x
iPhone Users 15.08% 13.35x
Video Gamers 15.24% 13.12x
Deal and Discount Aggregator Researchers 12.99% 12.81x
HDTV Researchers 15.69% 12.77x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.38x
Coach 0.01% 1.36x
Dressbarn 0.02% 1.24x
Gap 0.02% 1.20x
Lane Bryant 0.02% 1.20x
Jos A. Bank Clothiers 0.02% 1.19x
Carhartt 0.26% 1.15x
Chicos 0.02% 1.13x
The Childrens Place 0.04% 1.12x
Maurices 0.05% 1.08x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is kimatv.com.

Website Composition Index
kimatv.com 2.34% 33.86x
reolink.com 2.82% 33.61x
uploadvr.com 1.61% 15.43x
mynintendonews.com 1.11% 13.90x
yakimaherald.com 1.15% 13.66x
mmorpg.com 2.79% 13.64x
nintendoeverything.com 3.15% 12.98x
betanews.com 1.49% 12.91x
roadtovr.com 1.32% 12.85x
koin.com 7.02% 12.69x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Vaping.

Content Affinity Composition Index
Vaping 0.03% 11.52x
Auto Tires & Parts Repair Researchers 0.08% 10.25x
Machines & Industrial Supplies 0.07% 10.03x
Auto Body Upkeep & Repair Researchers 0.11% 9.63x
Fire Fighting 0.12% 9.50x
Car Keys, Locks & Remotes 0.05% 9.31x
Flower Shopping 0.02% 9.22x
Engineering 0.13% 8.94x
Trucks 0.06% 8.28x
Police Gear 0.11% 8.18x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male