Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 26.31% 29.19x
Home Networking Researchers 36.57% 28.65x
High End TV Shoppers 34.33% 28.62x
New Homeowners 31.38% 27.78x
Android Fans 27.27% 27.74x
Credit Card Researchers 31.72% 27.59x
Streaming Device Shoppers 30.12% 27.53x
Home Theater Enthusiasts 27.88% 27.08x
Mobile Phone Comparison Shoppers 26.17% 26.64x
Product Manuals Researchers 26.56% 26.33x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.46x
Mens Wearhouse 0.48% 1.20x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is chamberlain.com.

Website Composition Index
chamberlain.com 1.56% 50.61x
arlo.com 3.01% 47.31x
belkin.com 1.85% 46.79x
nerdtechy.com 1.02% 46.61x
netgear.com 12.56% 45.56x
personaldefenseworld.com 1.03% 45.38x
crutchfield.com 2.40% 45.27x
thepointsguy.com 1.23% 45.10x
inspectapedia.com 1.10% 44.91x
lapolicegear.com 1.43% 40.74x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.44% 20.63x
Electronic Cabling 1.95% 18.06x
Home Furnishings 12.76% 15.07x
Pool Cleaning 1.56% 14.63x
High-End Audio 6.70% 14.22x
Home Remodeling 3.17% 14.06x
Painting & Renovation 3.74% 13.82x
Lighting & Power 2.70% 13.77x
Build Your Own Computer Enthusiasts 24.24% 13.17x
Bags & Luggage 2.31% 12.83x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male