Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 6.69% 11.57x
Smartphone Case Shoppers 11.63% 11.42x
Tablet Researchers 13.23% 11.02x
Virtual Reality Enthusiasts 13.17% 10.98x
Video Gamers 12.42% 10.89x
Camera Review Readers 9.37% 10.86x
Techies 7.50% 10.72x
Electronics Shoppers 14.32% 10.53x
Home Theater Enthusiasts 8.37% 10.45x
HDTV Researchers 6.53% 10.45x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.25x
Urban Outfitters 0.01% 1.25x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is kimatv.com.

Website Composition Index
kimatv.com 2.46% 30.37x
koin.com 6.15% 12.59x
mmorpg.com 1.44% 11.82x
kval.com 1.32% 11.62x
kbtx.com 1.43% 11.47x
thatoregonlife.com 1.34% 11.11x
droid-life.com 2.13% 10.87x
videogamer.com 2.82% 10.81x
uploadvr.com 1.35% 10.75x
nintendoeverything.com 4.16% 10.72x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.01% 8.60x
Fire Fighting 0.02% 7.68x
Spam Call Number Searchers 0.05% 7.57x
Studio & Franchise Video Game Players 1.38% 6.85x
Scuba Diving 0.02% 6.62x
Data Centers 0.11% 6.62x
Auto Body Upkeep & Repair Researchers 0.02% 6.32x
Technology News 6.11% 5.96x
Mobile Industry Information 0.10% 5.89x
Home Remodeling 0.03% 5.77x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male