Dstillery Audiences

HOME SECURITY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Home Security Shoppers Audience

Below you'll find more information about the Home Security Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home Security Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Security Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Security Shoppers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 17.82% 14.13x
IT Decision Makers 15.93% 13.63x
Laptop Researchers 17.20% 13.41x
Mobile Phone Comparison Shoppers 16.01% 13.10x
Virtual Reality Enthusiasts 18.68% 12.57x
Android Fans 14.60% 12.51x
Camera Review Readers 13.84% 12.37x
HDTV Researchers 18.51% 12.31x
Apple Fans 16.00% 12.26x
iPhone Users 15.62% 12.20x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Interest attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Security Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Security Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.24x
Lane Bryant 0.02% 1.23x
Old Navy 0.03% 1.15x
Victoria's Secret 0.03% 1.14x
Talbots 0.01% 1.12x
Mens Wearhouse 0.02% 1.11x
Chicos 0.02% 1.09x
J. Crew 0.01% 1.08x
Carhartt 0.20% 1.06x
Maurices 0.03% 1.03x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Location attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Security Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Security Shoppers audience is netgear.com.

Website Composition Index
netgear.com 2.08% 30.62x
kimatv.com 2.33% 29.37x
reolink.com 3.44% 28.58x
androidpolice.com 1.69% 14.11x
forums.mtbr.com 1.17% 12.90x
autoanything.com 2.63% 12.55x
officedepot.com 3.37% 12.55x
betanews.com 2.31% 12.40x
samsung.com 1.25% 12.39x
dsogaming.com 1.08% 12.35x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Web attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Security Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.04% 18.86x
Amateur Radios 0.15% 12.99x
Auto Tires & Parts Repair Researchers 0.27% 12.97x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 12.44x
Airsoft & Paintball Equipment 0.06% 10.78x
Professional Audio Visual 0.03% 10.78x
Chemicals 0.03% 10.43x
Home Decoration - Crafts & Kids 0.03% 10.35x
Car Keys, Locks & Remotes 0.21% 10.32x
Lighting & Power 0.11% 10.29x
Composition Percentage: The overlap percentage between the Home Security Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Home Security Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Security Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male