Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 26.16% 26.03x
Mobile Phone Comparison Shoppers 21.25% 25.87x
Apple Fans 25.17% 25.67x
IT Decision Makers 23.07% 25.54x
High End TV Shoppers 22.51% 25.12x
Camera Review Readers 20.83% 24.24x
Laptop Researchers 22.51% 23.92x
Mobile Phone Purchase Intenders 21.22% 23.44x
Android Fans 18.79% 23.23x
Virtual Reality Enthusiasts 20.41% 22.98x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.92x
Topshop 0.02% 1.72x
REI 0.03% 1.68x
Bonobos 0.10% 1.62x
Patagonia 0.03% 1.57x
Intermix 0.01% 1.52x
Johnston and Murphy 0.22% 1.48x
Saint Laurent Paris 0.01% 1.46x
Jos A. Bank Clothiers 0.45% 1.45x
Ann Taylor 0.04% 1.41x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.48% 39.39x
asus.com 3.35% 35.04x
belkin.com 1.25% 34.83x
kinja.com 1.33% 34.41x
crutchfield.com 1.66% 34.25x
hometheaterreview.com 1.17% 32.42x
arubanetworks.com 1.44% 30.72x
netgear.com 7.68% 27.40x
9to5toys.com 1.63% 27.11x
pocketnow.com 2.91% 26.85x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 4.12% 14.84x
Electronic Cabling 1.54% 14.80x
Content Streamers & Downloaders 0.10% 14.34x
Computer Printers 0.69% 12.86x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.78x
High-End Audio 5.80% 12.38x
Professional Audio Visual 0.59% 11.71x
Build Your Own Computer Enthusiasts 21.63% 11.66x
Technology News 13.53% 11.61x
Mobile Industry Information 1.60% 11.49x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male