Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 4.9 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 23.70% 13.03x
Virtual Reality Enthusiasts 22.36% 12.75x
Home Networking Researchers 23.11% 12.71x
Mobile Phone Comparison Shoppers 19.99% 12.57x
Mobile Phone Purchase Intenders 22.06% 12.51x
IT Decision Makers 21.58% 12.47x
Laptop Researchers 20.33% 12.23x
High End TV Shoppers 19.82% 12.22x
Tesla Enthusiasts 18.21% 11.74x
Camera Review Readers 18.80% 11.65x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is REI.

Location Composition Index
REI 0.02% 1.73x
Columbia 0.01% 1.61x
Madewell 0.03% 1.57x
Bonobos 0.02% 1.56x
Armani 0.03% 1.55x
Urban Outfitters 0.05% 1.54x
Patagonia 0.01% 1.51x
Tommy Bahama 0.02% 1.51x
Ann Taylor 0.02% 1.48x
The North Face 0.02% 1.45x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is asus.com.

Website Composition Index
asus.com 1.08% 19.06x
netgear.com 5.04% 17.18x
pocketnow.com 1.13% 16.36x
cisco.com 1.08% 16.29x
communities.vmware.com 1.41% 16.27x
theinquirer.net 2.29% 15.52x
chromeunboxed.com 2.02% 14.35x
audioholics.com 1.04% 14.19x
hothardware.com 1.34% 14.02x
androidheadlines.com 1.69% 13.99x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.97% 10.20x
Electronic Cabling 0.65% 9.09x
Parenting & Nutrition 0.01% 8.32x
Professional Audio Visual 0.27% 8.07x
Build Your Own Computer Enthusiasts 13.95% 8.05x
Content Streamers & Downloaders 0.02% 7.99x
Computer Printers 0.27% 7.78x
Technology News 13.71% 7.69x
Routers, Switches & Networking 7.85% 7.54x
High-End Audio 3.36% 7.43x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male