Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 4.4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Mac Users.

Interest Composition Index
Mac Users 4.64% 11.10x
Laptop Researchers 6.23% 9.78x
Apple Fans 10.63% 9.48x
Wireless Headphone Researchers 1.59% 8.36x
Headphone Review Readers 12.08% 8.20x
PC Users 12.60% 7.96x
Cybersecurity Researchers 7.87% 7.95x
Techies 5.96% 7.94x
High End TV Shoppers 6.63% 7.84x
IT Decision Makers 7.89% 7.82x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.22x
Old Navy 0.02% 1.09x
Zumiez 0.01% 0.93x
Maurices 0.02% 0.89x
Journeys 0.01% 0.89x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is cultofmac.com.

Website Composition Index
cultofmac.com 1.11% 8.83x
sammobile.com 3.51% 8.65x
appleinsider.com 6.49% 8.64x
speedtest.net 16.13% 8.63x
macrumors.com 9.11% 8.21x
idownloadblog.com 1.35% 7.87x
droid-life.com 2.73% 7.68x
newegg.com 2.03% 7.56x
okcfox.com 1.61% 7.46x
bikeradar.com 1.49% 7.43x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.01% 6.88x
Mobile Industry Information 0.13% 6.86x
Writing Resources 0.02% 6.78x
Apple Blogs & Hacks 2.47% 6.05x
Data Centers 0.12% 5.55x
Routers, Switches & Networking 1.23% 5.25x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 4.75x
Marketing Professionals 0.02% 4.72x
Electrical Engineering 0.04% 4.41x
Startup Investment 0.18% 4.32x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male