Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 23.18% 17.31x
IT Decision Makers 21.26% 16.71x
Home Networking Researchers 23.96% 16.69x
Mobile Phone Comparison Shoppers 21.36% 16.41x
Virtual Reality Enthusiasts 22.90% 16.33x
Laptop Researchers 20.63% 16.21x
High End TV Shoppers 21.03% 16.01x
Camera Review Readers 19.09% 15.68x
Mobile Phone Purchase Intenders 22.98% 15.56x
Tesla Enthusiasts 18.74% 14.90x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.59x
Columbia 0.02% 1.54x
Ralph Lauren 0.01% 1.53x
The North Face 0.02% 1.50x
Lululemon 0.05% 1.44x
Armani 0.03% 1.44x
Bonobos 0.03% 1.41x
Madewell 0.02% 1.39x
Free People 0.02% 1.39x
Zara 0.03% 1.39x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is asus.com.

Website Composition Index
asus.com 1.45% 23.34x
arubanetworks.com 1.02% 20.24x
netgear.com 5.23% 20.20x
pocketnow.com 1.54% 19.81x
highdefdigest.com 1.03% 19.80x
9to5toys.com 3.09% 19.49x
lightreading.com 1.04% 19.47x
chromeunboxed.com 1.54% 19.25x
cisco.com 1.23% 18.66x
theinquirer.net 2.88% 18.17x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 2.44% 11.25x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 10.25x
Electronic Cabling 0.83% 10.04x
Build Your Own Computer Enthusiasts 15.81% 9.62x
Content Streamers & Downloaders 0.03% 9.26x
Technology News 13.80% 9.13x
Environmentally Friendly Cars 0.04% 9.02x
Professional Audio Visual 0.32% 8.85x
Computer Printers 0.37% 8.79x
High-End Audio 3.32% 8.78x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male