Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 14.64% 12.12x
Laptop Researchers 13.50% 11.34x
IT Decision Makers 11.89% 10.47x
iPhone Users 12.47% 10.31x
Mobile Phone Comparison Shoppers 12.62% 10.29x
Mobile Phone Purchase Intenders 16.23% 10.22x
Virtual Reality Enthusiasts 14.75% 10.00x
Cybersecurity Researchers 12.24% 9.90x
High End TV Shoppers 11.91% 9.89x
Home Networking Researchers 14.45% 9.75x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.96x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is netgear.com.

Website Composition Index
netgear.com 1.50% 14.39x
9to5toys.com 1.75% 12.26x
appleinsider.com 5.36% 11.35x
thephoblographer.com 1.37% 11.24x
sammobile.com 2.18% 11.12x
teslarati.com 2.07% 10.81x
macrumors.com 16.18% 10.67x
cultofmac.com 3.41% 10.54x
pocketnow.com 1.31% 10.22x
computerworld.com 3.58% 10.15x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 7.23% 7.83x
Electronic Cabling 0.03% 7.68x
Mobile Industry Information 0.34% 7.55x
Startup Investment 0.59% 7.19x
Routers, Switches & Networking 2.64% 7.04x
Institutional Investing 0.06% 6.86x
Data Centers 0.28% 6.51x
Phone & Computer Game Downloaders 0.05% 6.45x
Build Your Own Computer Enthusiasts 7.38% 6.10x
Mobile Phone Networks 0.10% 6.04x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male