Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 2.57% 12.01x
Mac Users 9.28% 11.19x
Apple Fans 11.67% 10.56x
Laptop Researchers 11.26% 9.64x
Mobile Phone Comparison Shoppers 10.16% 8.91x
Techies 11.30% 8.87x
IT Decision Makers 8.69% 8.86x
Headphone Review Readers 15.57% 8.81x
Office Reopening Researchers 8.54% 8.61x
Android Fans 8.29% 8.61x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.46x
J. Crew 0.01% 1.37x
Michael Kors 0.01% 1.34x
Express 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.23x
Hollister 0.01% 1.23x
Forever 21 0.01% 1.21x
LOFT 0.02% 1.21x
Journeys 0.03% 1.21x
Aeropostale 0.02% 1.20x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is sammobile.com.

Website Composition Index
sammobile.com 3.53% 10.79x
macrumors.com 12.86% 10.07x
cultofmac.com 1.81% 10.02x
appleinsider.com 8.87% 9.93x
9to5toys.com 1.29% 9.53x
droid-life.com 5.23% 8.84x
gizchina.com 1.38% 8.59x
macworld.com 4.34% 8.54x
9to5mac.com 10.41% 8.51x
idownloadblog.com 1.72% 8.51x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.16% 8.39x
Apple Blogs & Hacks 4.82% 7.42x
Meeting Planning & Hotels 0.02% 7.36x
Retail Industry News 0.02% 6.17x
Data Centers 0.23% 6.00x
Routers, Switches & Networking 1.57% 5.87x
Marketing Professionals 0.04% 5.39x
Health & Safety Compliance 0.01% 5.29x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 4.81x
Startup Investment 0.20% 4.80x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male