Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 17.58% 11.95x
Laptop Researchers 15.15% 10.92x
IT Decision Makers 14.69% 10.87x
Mobile Phone Purchase Intenders 16.83% 10.82x
Mobile Phone Comparison Shoppers 14.60% 10.64x
Home Networking Researchers 16.70% 10.60x
Virtual Reality Enthusiasts 16.28% 10.53x
High End TV Shoppers 13.85% 10.21x
Camera Review Readers 12.91% 10.15x
Ergonomic Office Supplies Shoppers 17.22% 10.13x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.84x
Chicos 0.01% 1.38x
Victoria's Secret 0.01% 1.31x
Old Navy 0.01% 1.18x
Journeys 0.01% 1.18x
Carhartt 0.14% 1.02x
Mens Wearhouse 0.01% 1.02x
Maurices 0.01% 1.01x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.64% 16.74x
netgear.com 3.40% 13.62x
sammobile.com 1.84% 12.81x
9to5toys.com 2.59% 12.00x
amd.com 1.50% 11.89x
pocketnow.com 1.39% 11.79x
cultofmac.com 5.14% 11.66x
nvidia.com 1.19% 11.62x
microsoft.com 2.27% 11.51x
idownloadblog.com 3.18% 11.23x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.02% 9.96x
Data Centers 0.90% 9.56x
Electronic Cabling 0.23% 9.30x
Barcode Site & App Users 0.01% 9.09x
Computer Printers 0.08% 7.79x
Institutional Investing 0.40% 7.39x
Apple Blogs & Hacks 12.56% 7.19x
Routers, Switches & Networking 5.36% 6.95x
Startup Investment 1.81% 6.95x
Professional Audio Visual 0.10% 6.90x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male