Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 28.76% 16.21x
IT Decision Makers 23.56% 15.93x
Apple Fans 25.08% 15.45x
High End TV Shoppers 25.48% 15.39x
Mobile Phone Comparison Shoppers 23.45% 15.39x
Laptop Researchers 22.78% 14.12x
Android Fans 20.62% 14.01x
Tech News Enthusiasts 19.18% 13.46x
iPhone Users 23.07% 13.44x
Techies 17.58% 13.25x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.60x
Hugo Boss 0.03% 1.57x
REI 0.03% 1.47x
Madewell 0.02% 1.38x
Urban Outfitters 0.06% 1.38x
Patagonia 0.01% 1.35x
Free People 0.02% 1.31x
LOFT 0.05% 1.30x
Saint Laurent Paris 0.01% 1.27x
Kate Spade 0.02% 1.25x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is crutchfield.com.

Website Composition Index
crutchfield.com 3.19% 38.00x
thepointsguy.com 1.60% 36.77x
belkin.com 2.38% 36.46x
kinja.com 2.37% 35.59x
asus.com 6.23% 34.79x
arubanetworks.com 1.51% 33.93x
tomsitpro.com 1.27% 32.78x
appleinsider.com 2.98% 32.51x
nerdtechy.com 1.11% 30.71x
chamberlain.com 1.06% 30.55x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 2.02% 13.37x
Data Centers 4.90% 12.45x
Computer Printers 0.96% 11.52x
High-End Audio 6.81% 10.78x
Mobile Industry Information 1.79% 10.66x
Professional Audio Visual 0.66% 10.54x
Technology News 9.09% 10.40x
Build Your Own Computer Enthusiasts 22.41% 9.75x
Routers, Switches & Networking 12.03% 9.74x
Environmentally Friendly Cars 0.09% 9.61x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male