Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 27.23% 14.75x
Mobile Phone Comparison Shoppers 21.72% 14.70x
IT Decision Makers 22.63% 14.56x
High End TV Shoppers 24.29% 14.15x
Apple Fans 24.58% 14.04x
Android Fans 18.90% 13.35x
Laptop Researchers 22.70% 12.95x
Techies 16.46% 12.65x
Tech News Enthusiasts 17.76% 12.62x
Virtual Reality Enthusiasts 21.47% 12.55x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Columbia.

Location Composition Index
Columbia 0.02% 1.65x
Intermix 0.02% 1.65x
Lorna Jane 0.01% 1.60x
Everlane 0.01% 1.59x
Club Monaco 0.02% 1.58x
Madewell 0.03% 1.57x
Kate Spade 0.03% 1.51x
Uniqlo 0.02% 1.49x
Levi Strauss 0.02% 1.42x
REI 0.03% 1.41x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is appleinsider.com.

Website Composition Index
appleinsider.com 2.24% 22.78x
asus.com 4.69% 22.75x
thepointsguy.com 1.23% 22.68x
crutchfield.com 2.37% 22.66x
belkin.com 1.81% 22.56x
kinja.com 1.98% 22.02x
arubanetworks.com 1.36% 21.16x
hometheaterreview.com 1.65% 19.10x
communities.vmware.com 2.07% 18.79x
netgear.com 7.62% 18.69x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 1.64% 12.56x
Data Centers 4.34% 11.61x
Computer Printers 0.78% 10.82x
High-End Audio 5.52% 10.38x
Content Streamers & Downloaders 0.13% 10.11x
Mobile Industry Information 1.54% 9.96x
Professional Audio Visual 0.59% 9.93x
Technology News 9.74% 9.89x
Environmentally Friendly Cars 0.08% 9.68x
Routers, Switches & Networking 11.04% 9.37x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male