Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 22.85% 15.61x
Home Networking Researchers 30.01% 15.42x
High End TV Shoppers 25.20% 14.89x
Mobile Phone Comparison Shoppers 23.55% 14.87x
Apple Fans 24.36% 14.81x
Android Fans 20.90% 13.64x
Laptop Researchers 22.82% 13.62x
Tech News Enthusiasts 18.99% 13.16x
Techies 16.89% 12.86x
Sony Fans 23.78% 12.65x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is REI.

Location Composition Index
REI 0.02% 1.68x
Lorna Jane 0.01% 1.61x
Levi Strauss 0.02% 1.59x
Patagonia 0.01% 1.53x
Columbia 0.01% 1.53x
American Apparel 0.04% 1.46x
Zara 0.03% 1.42x
Madewell 0.02% 1.36x
Zumiez 0.03% 1.32x
Urban Outfitters 0.05% 1.32x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is ubnt.com.

Website Composition Index
ubnt.com 0.61% 76.18x
amplifi.com 0.06% 67.68x
servethehome.com 0.09% 59.44x
ciscolive.com 0.03% 56.39x
dolby.com 0.03% 52.20x
hwbot.org 0.01% 50.50x
taig9.com 0.02% 50.05x
kirupa.com 0.04% 48.87x
gpanswers.com 0.01% 47.58x
kb.vmware.com 0.69% 47.37x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 2.12% 12.82x
Data Centers 5.12% 11.78x
Computer Printers 1.01% 10.90x
High-End Audio 6.72% 10.78x
Mobile Industry Information 1.88% 10.39x
Professional Audio Visual 0.67% 10.37x
Technology News 7.88% 10.25x
Build Your Own Computer Enthusiasts 20.53% 10.14x
Routers, Switches & Networking 11.68% 9.45x
Robotics 1.50% 9.32x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000