Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 22.20% 16.37x
IT Decision Makers 23.36% 16.32x
Home Networking Researchers 26.35% 16.31x
Apple Fans 25.30% 16.28x
Virtual Reality Enthusiasts 23.28% 16.03x
High End TV Shoppers 22.72% 15.87x
Laptop Researchers 22.49% 15.73x
Camera Review Readers 20.76% 15.53x
Mobile Phone Purchase Intenders 23.33% 15.01x
Android Fans 19.44% 14.80x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.87x
Bonobos 0.13% 1.75x
REI 0.03% 1.62x
Topshop 0.03% 1.55x
Intermix 0.01% 1.53x
Supreme 0.01% 1.52x
Lululemon 0.06% 1.45x
Madewell 0.04% 1.44x
Free People 0.03% 1.40x
Jos A. Bank Clothiers 0.37% 1.39x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is asus.com.

Website Composition Index
asus.com 2.19% 22.71x
arubanetworks.com 1.19% 20.34x
vmware.com 1.55% 19.35x
itprotoday.com 1.35% 19.06x
netgear.com 6.29% 18.94x
lightreading.com 1.18% 18.93x
pocketnow.com 2.10% 18.61x
cisco.com 1.54% 17.92x
highdefdigest.com 1.08% 17.70x
chromeunboxed.com 1.21% 17.62x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 2.89% 10.78x
Electronic Cabling 1.04% 9.79x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.58x
Content Streamers & Downloaders 0.05% 9.55x
Computer Printers 0.47% 8.78x
Parenting & Nutrition 0.03% 8.69x
High-End Audio 3.98% 8.41x
Professional Audio Visual 0.41% 8.39x
Technology News 12.99% 8.32x
Build Your Own Computer Enthusiasts 16.56% 8.26x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male