Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 15.99% 12.53x
Mac Users 13.21% 12.37x
Laptop Researchers 14.44% 11.57x
IT Decision Makers 12.78% 11.01x
Mobile Phone Comparison Shoppers 13.39% 10.99x
Mobile Phone Purchase Intenders 17.02% 10.49x
High End TV Shoppers 13.04% 10.43x
PC Users 18.08% 10.40x
Cybersecurity Researchers 13.44% 10.33x
Camera Review Readers 11.52% 10.32x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.58x
Mens Wearhouse 0.04% 1.46x
Eddie Bauer 0.01% 1.46x
Coach 0.01% 1.32x
Express 0.02% 1.29x
H&M 0.01% 1.28x
Hollister 0.02% 1.25x
Chicos 0.02% 1.19x
Aeropostale 0.02% 1.19x
Dressbarn 0.02% 1.18x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is sammobile.com.

Website Composition Index
sammobile.com 3.39% 12.86x
appleinsider.com 8.32% 12.67x
cultofmac.com 2.65% 12.09x
macrumors.com 16.43% 11.69x
pocketnow.com 1.62% 11.40x
9to5toys.com 2.11% 10.91x
computerworld.com 2.88% 10.65x
slashdot.org 1.01% 10.32x
idownloadblog.com 3.01% 10.31x
techspot.com 3.21% 10.22x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.02% 10.28x
Apple Blogs & Hacks 6.77% 8.03x
Data Centers 0.48% 8.03x
Routers, Switches & Networking 2.28% 7.10x
Mobile Industry Information 0.17% 7.06x
Mobile Phone Networks 0.04% 6.54x
Retail Industry News 0.03% 6.27x
Robotics 0.01% 6.17x
Startup Investment 0.34% 5.93x
Phone & Computer Game Downloaders 0.01% 5.93x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male