Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 20.35% 13.09x
IT Decision Makers 18.41% 12.26x
Virtual Reality Enthusiasts 20.85% 12.16x
Mobile Phone Purchase Intenders 21.31% 12.15x
Home Networking Researchers 19.92% 12.08x
Laptop Researchers 17.52% 12.02x
Mobile Phone Comparison Shoppers 18.51% 11.97x
High End TV Shoppers 17.91% 11.59x
Ergonomic Office Supplies Shoppers 19.35% 11.38x
Camera Review Readers 16.48% 11.27x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is netgear.com.

Website Composition Index
netgear.com 4.02% 15.49x
theinquirer.net 1.78% 14.30x
gigabyte.com 1.03% 14.28x
pocketnow.com 1.03% 14.06x
speakeasy.net 1.28% 13.37x
9to5toys.com 2.79% 13.19x
crn.com 1.67% 13.18x
geforce.com 1.60% 13.07x
phoronix.com 1.04% 12.79x
hothardware.com 1.02% 12.76x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.35% 10.40x
Barcode Site & App Users 0.02% 9.58x
Electronic Cabling 0.38% 9.46x
Environmentally Friendly Cars 0.02% 8.71x
Computer Printers 0.16% 8.69x
Professional Audio Visual 0.17% 8.33x
Institutional Investing 0.64% 8.06x
Build Your Own Computer Enthusiasts 11.70% 7.85x
Startup Investment 2.52% 7.75x
Technology News 13.73% 7.74x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male