Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 4.6 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 20.56% 13.35x
Home Networking Researchers 20.92% 12.66x
IT Decision Makers 18.84% 12.64x
Virtual Reality Enthusiasts 21.77% 12.51x
Laptop Researchers 17.45% 12.37x
Mobile Phone Purchase Intenders 21.58% 12.32x
Mobile Phone Comparison Shoppers 18.87% 12.22x
High End TV Shoppers 18.15% 12.04x
Camera Review Readers 16.30% 11.68x
Ergonomic Office Supplies Shoppers 19.57% 11.65x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is REI.

Location Composition Index
REI 0.01% 1.85x
Club Monaco 0.01% 1.84x
Ralph Lauren 0.01% 1.74x
Urban Outfitters 0.03% 1.69x
Tommy Bahama 0.01% 1.64x
Madewell 0.02% 1.55x
Armani 0.02% 1.47x
Forever 21 0.03% 1.46x
Banana Republic 0.05% 1.43x
Zara 0.02% 1.43x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is communities.vmware.com.

Website Composition Index
communities.vmware.com 1.06% 16.93x
netgear.com 4.18% 15.67x
theinquirer.net 1.89% 13.87x
gigabyte.com 1.13% 13.48x
speakeasy.net 1.45% 13.06x
9to5toys.com 2.55% 13.04x
chromeunboxed.com 2.10% 12.71x
hothardware.com 1.08% 12.62x
droid-life.com 4.37% 12.49x
geforce.com 1.85% 12.44x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.61% 10.47x
Electronic Cabling 0.51% 9.69x
Environmentally Friendly Cars 0.03% 9.23x
Professional Audio Visual 0.22% 8.59x
Barcode Site & App Users 0.02% 8.57x
Build Your Own Computer Enthusiasts 12.54% 8.18x
Computer Printers 0.21% 8.05x
Mobile Industry Information 0.82% 8.01x
Technology News 13.64% 7.89x
Institutional Investing 0.74% 7.88x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male