Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.89% 13.46x
Mac Users 10.83% 12.63x
Apple Fans 13.33% 11.97x
Laptop Researchers 12.07% 10.98x
IT Decision Makers 9.90% 10.42x
Mobile Phone Comparison Shoppers 11.17% 10.37x
Headphone Review Readers 17.72% 10.26x
Camera Review Readers 8.91% 10.01x
High End TV Shoppers 10.61% 9.88x
Cybersecurity Researchers 11.78% 9.84x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Coach.

Location Composition Index
Coach 0.02% 1.48x
Michael Kors 0.02% 1.40x
Dressbarn 0.02% 1.34x
Talbots 0.02% 1.30x
Gymboree 0.03% 1.25x
Forever 21 0.02% 1.25x
H&M 0.02% 1.21x
LOFT 0.03% 1.21x
Belk 0.01% 1.20x
J. Crew 0.02% 1.20x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is cultofmac.com.

Website Composition Index
cultofmac.com 2.03% 11.85x
computerworld.com 1.64% 11.40x
sammobile.com 2.83% 11.14x
macrumors.com 13.26% 11.00x
pocketnow.com 1.19% 10.67x
9to5toys.com 2.23% 10.41x
idownloadblog.com 2.26% 10.31x
appleinsider.com 9.22% 10.19x
thenextweb.com 1.42% 9.68x
gizchina.com 2.81% 9.55x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 5.26% 7.70x
Retail Industry News 0.03% 7.56x
Oil & Energy 0.04% 7.36x
Mobile Phone Networks 0.01% 7.25x
Data Centers 0.31% 6.56x
Routers, Switches & Networking 1.53% 6.44x
Mobile Industry Information 0.07% 6.44x
Credit Unions & Consumer Protection 0.02% 6.18x
Health & Safety Compliance 0.01% 6.08x
Moving & Storage 0.02% 6.08x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male