Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 14.73% 12.38x
Laptop Researchers 13.96% 11.40x
IT Decision Makers 12.17% 10.88x
Mobile Phone Comparison Shoppers 12.33% 10.69x
Home Networking Researchers 16.17% 10.62x
iPhone Users 12.11% 10.58x
High End TV Shoppers 12.44% 10.53x
Virtual Reality Enthusiasts 14.72% 10.48x
Mobile Phone Purchase Intenders 14.83% 10.33x
Web Conferences and Remote Workers 16.21% 10.29x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.35x
American Eagle Outfitters 0.01% 1.30x
Old Navy 0.02% 1.26x
Express 0.01% 1.26x
White House Black Market 0.01% 1.19x
The Childrens Place 0.02% 1.17x
Buckle 0.01% 1.15x
Journeys 0.02% 1.12x
Victoria's Secret 0.02% 1.06x
Maurices 0.01% 1.01x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is netgear.com.

Website Composition Index
netgear.com 2.12% 16.00x
9to5toys.com 1.58% 13.56x
appleinsider.com 3.80% 13.30x
thephoblographer.com 1.36% 12.03x
cultofmac.com 3.43% 12.01x
computerworld.com 3.56% 11.84x
sammobile.com 2.04% 11.76x
macrumors.com 16.26% 11.62x
teslarati.com 2.29% 11.12x
networkworld.com 1.09% 10.72x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.03% 9.90x
Franchising 0.02% 9.14x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 9.07x
Institutional Investing 0.12% 8.64x
Data Centers 0.39% 8.33x
Electronic Cabling 0.06% 8.10x
Apple Blogs & Hacks 7.74% 7.87x
Gadgets 0.02% 7.75x
Routers, Switches & Networking 3.10% 7.67x
Professional Audio Visual 0.04% 7.56x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male