Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 17.67% 10.53x
Laptop Researchers 15.58% 9.64x
Home Networking Researchers 17.60% 9.39x
IT Decision Makers 15.31% 9.35x
Mobile Phone Purchase Intenders 17.47% 9.08x
Mobile Phone Comparison Shoppers 15.13% 9.08x
Web Conferences and Remote Workers 16.65% 8.99x
Virtual Reality Enthusiasts 15.89% 8.95x
Ergonomic Office Supplies Shoppers 17.30% 8.87x
High End TV Shoppers 14.59% 8.71x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.39x
Victoria's Secret 0.02% 1.37x
Express 0.01% 1.37x
Old Navy 0.02% 1.35x
Lane Bryant 0.01% 1.33x
Journeys 0.01% 1.20x
Maurices 0.02% 1.14x
The Childrens Place 0.01% 1.03x
Carhartt 0.13% 1.01x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is netgear.com.

Website Composition Index
netgear.com 3.45% 12.44x
appleinsider.com 1.59% 12.39x
amd.com 1.21% 10.83x
cultofmac.com 5.11% 10.59x
nvidia.com 1.06% 10.58x
microsoft.com 1.99% 10.35x
9to5toys.com 2.73% 10.31x
idownloadblog.com 3.10% 10.24x
thephoblographer.com 1.77% 10.09x
hometheaterreview.com 1.05% 9.85x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.89% 8.55x
Electronic Cabling 0.18% 8.29x
Computer Printers 0.07% 7.87x
Institutional Investing 0.35% 7.10x
Franchising 0.05% 6.69x
Professional Audio Visual 0.09% 6.67x
Routers, Switches & Networking 4.94% 6.47x
Startup Investment 1.66% 6.39x
Apple Blogs & Hacks 11.58% 6.33x
Mobile Industry Information 0.71% 6.31x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male