Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is Apple Fans.

Interest Composition Index
Apple Fans 15.46% 11.85x
Laptop Researchers 14.19% 11.06x
IT Decision Makers 12.19% 10.43x
Mobile Phone Comparison Shoppers 12.69% 10.38x
iPhone Users 12.97% 10.13x
Mobile Phone Purchase Intenders 16.03% 9.97x
Cybersecurity Researchers 12.84% 9.96x
High End TV Shoppers 12.42% 9.85x
Virtual Reality Enthusiasts 14.48% 9.74x
Camera Review Readers 10.71% 9.58x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.59x
Coach 0.01% 1.56x
Gymboree 0.02% 1.53x
Hollister 0.02% 1.50x
Jos A. Bank Clothiers 0.02% 1.38x
Lane Bryant 0.02% 1.37x
Eddie Bauer 0.01% 1.36x
Talbots 0.01% 1.35x
American Eagle Outfitters 0.02% 1.34x
LOFT 0.02% 1.32x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is teslarati.com.

Website Composition Index
teslarati.com 1.28% 11.99x
sammobile.com 2.81% 11.89x
realpython.com 1.10% 11.37x
macrumors.com 15.74% 11.18x
appleinsider.com 7.62% 10.87x
cultofmac.com 3.21% 10.80x
computerworld.com 3.23% 10.36x
pocketnow.com 1.65% 10.19x
9to5toys.com 2.03% 10.14x
slashdot.org 1.03% 9.89x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 7.08% 7.77x
Illinois Education 0.02% 7.74x
Professional Audio Visual 0.02% 7.22x
Data Centers 0.34% 7.19x
Routers, Switches & Networking 2.62% 7.17x
Mobile Industry Information 0.27% 7.09x
Phone & Computer Game Downloaders 0.03% 6.91x
Electronic Cabling 0.02% 6.77x
Mobile Phone Networks 0.08% 6.72x
Startup Investment 0.44% 6.70x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male