Dstillery Audiences

HOME WIFI RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Home Wifi Researchers Audience

Below you'll find more information about the Home Wifi Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Wifi Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Wifi Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Wifi Researchers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 23.25% 27.46x
Home Networking Researchers 27.33% 27.34x
Mobile Phone Comparison Shoppers 22.29% 27.24x
Apple Fans 25.02% 27.22x
High End TV Shoppers 25.18% 26.01x
Laptop Researchers 22.34% 25.40x
Android Fans 20.02% 24.36x
Virtual Reality Enthusiasts 21.24% 24.32x
Camera Review Readers 26.68% 23.96x
iPhone Users 21.24% 23.88x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Interest attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Wifi Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Wifi Researchers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.09x
Joe's Jeans 0.01% 1.98x
Calvin Klein 0.01% 1.72x
Bonobos 0.06% 1.72x
Kate Spade 0.02% 1.68x
Uniqlo 0.02% 1.65x
Free People 0.03% 1.64x
Club Monaco 0.01% 1.62x
Armani 0.06% 1.62x
Ann Taylor 0.02% 1.61x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Location attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Wifi Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Wifi Researchers audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.95% 39.32x
kinja.com 1.66% 36.57x
thepointsguy.com 1.08% 36.42x
belkin.com 1.56% 36.33x
crutchfield.com 2.07% 36.25x
asus.com 4.12% 35.97x
hometheaterreview.com 1.46% 32.55x
arubanetworks.com 1.48% 31.72x
redmondmag.com 1.13% 31.09x
netgear.com 7.95% 28.57x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Web attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Wifi Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 1.59% 15.36x
Data Centers 4.38% 14.74x
Computer Printers 0.76% 13.59x
Content Streamers & Downloaders 0.09% 12.92x
High-End Audio 5.76% 12.91x
Technology News 11.80% 12.18x
Mobile Industry Information 1.63% 12.13x
Professional Audio Visual 0.59% 11.95x
Build Your Own Computer Enthusiasts 20.53% 11.75x
Men's Dress Shirt Shopping 1.26% 11.58x
Composition Percentage: The overlap percentage between the Home Wifi Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Wifi Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Wifi Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male