Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 1.9 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 66.92% 69.82x
Bargain Shopping Researchers 61.59% 64.68x
Shelf-Stable Food Content Readers 39.07% 64.03x
Home Custom Bedroom Decorators 50.06% 63.68x
Custom Home Lighting Shoppers 50.06% 63.68x
Home Design and Living Publication Readers 54.55% 62.49x
Online Home Decor Shoppers 56.12% 60.60x
Pantry Recipes Researchers 34.02% 56.52x
Apartment Furniture Shoppers 56.34% 56.36x
Kitchen & Bathroom Remodelers 59.97% 56.25x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.01x
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is freshome.com.

Website Composition Index
freshome.com 1.40% 46.02x
monrovia.com 1.50% 43.43x
wineandglue.com 2.29% 43.38x
geniuskitchen.com 5.74% 43.19x
craftgossip.com 1.04% 42.22x
wilton.com 1.20% 41.26x
rainbootsandapronstrings.com 1.32% 40.06x
designsponge.com 1.22% 39.44x
cozylittlehouse.com 1.03% 39.17x
deliciousanddiy.com 1.03% 38.74x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.45% 32.23x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 31.18x
Home Decoration - Crafts & Kids 0.15% 30.64x
DIY Decoration & Furniture 5.03% 28.52x
Food Cluster 0.21% 28.26x
Holiday Gifts 0.08% 26.94x
Party Suppliers 0.69% 25.85x
Home Remodeling 2.08% 25.21x
Cakes & Sweets 1.52% 24.43x
Cheerleading 0.09% 24.13x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female