Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 2.8 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 60.75% 36.48x
Bargain Shopping Researchers 51.86% 35.88x
Online Home Decor Shoppers 51.93% 35.74x
Home DIY Enthusiasts 58.11% 34.78x
Home Design Enthusiasts 53.05% 34.17x
Misc-Deal Seekers or Coupon Shoppers 45.48% 31.62x
Apartment Furniture Shoppers 49.52% 31.49x
Country Home Decorators 51.57% 31.09x
Custom Home Lighting Shoppers 42.82% 30.75x
Home Custom Bedroom Decorators 42.82% 30.75x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.46x
Express Outlets 0.00% 1.32x
Chicos 0.06% 1.27x
Carhartt 0.21% 1.18x
Jos A. Bank Clothiers 0.17% 1.17x
Madewell 0.02% 1.10x
Mens Wearhouse 0.24% 1.10x
Brooks Brothers 0.04% 1.07x
Aeropostale 0.03% 1.07x
REI 0.02% 1.06x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.27% 54.26x
littlevintagenest.com 1.68% 49.57x
industrystandarddesign.com 1.38% 47.32x
worthingcourtblog.com 1.46% 45.67x
sunlitspaces.com 1.63% 44.90x
theweatheredfox.com 1.10% 44.67x
theharperhouse.com 2.44% 44.59x
kellyelko.com 1.27% 44.40x
frenchcountrycottage.net 1.02% 44.29x
emilyaclark.com 1.12% 44.00x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.34% 30.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 26.19x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.95% 21.30x
Scrapbooking & Home Art Projects 9.66% 21.12x
Coupons & Family 12.81% 21.12x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 39.65% 20.65x
Home Decoration - Remodeling & Outdoors 32.99% 20.59x
Comedy Content 1.04% 19.91x
Home Decoration Content Readers 34.88% 19.59x
Female Lifestyle Content Readers 6.82% 19.33x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female