Explore the Home and Garden TV Fans Audience
Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home and Garden TV Fans audience.
INTERESTS
The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 71.22% | 57.00x |
| Bargain Shopping Researchers | 55.22% | 53.65x |
| Home DIY Enthusiasts | 56.81% | 50.06x |
| Home Design and Living Publication Readers | 57.09% | 48.69x |
| HGTV Enthusiasts | 63.86% | 48.09x |
| Kitchen & Bathroom Remodelers | 65.27% | 47.76x |
| Online Home Decor Shoppers | 59.36% | 46.18x |
| Custom Home Lighting Shoppers | 47.54% | 45.69x |
| Home Design Enthusiasts | 57.80% | 45.69x |
| Home Custom Bedroom Decorators | 47.52% | 45.68x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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APPAREL RETAILERS
The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.37% | 1.35x |
| Mens Wearhouse | 0.57% | 1.25x |
| White House Black Market | 0.33% | 1.20x |
| Buckle | 0.26% | 1.20x |
| Belk | 0.02% | 1.19x |
| Express Outlets | 0.01% | 1.13x |
| Dressbarn | 0.06% | 1.08x |
| REI | 0.02% | 1.07x |
| Eddie Bauer | 0.03% | 1.03x |
| Lane Bryant | 0.05% | 1.02x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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WEBSITES
The Home and Garden TV Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home and Garden TV Fans audience is diyandmag.com.
| Website | Composition | Index |
| diyandmag.com | 1.16% | 94.80x |
| littlevintagenest.com | 1.52% | 84.90x |
| industrystandarddesign.com | 1.20% | 78.72x |
| livelovediy.com | 1.60% | 77.33x |
| beckiowens.com | 1.03% | 75.76x |
| worthingcourtblog.com | 1.91% | 75.00x |
| savvysouthernstyle.net | 1.36% | 74.96x |
| staynaturallyhealthy.com | 1.10% | 72.36x |
| styleestate.com | 1.47% | 71.14x |
| theweatheredfox.com | 1.61% | 70.06x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 8.37% | 31.45x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.41% | 28.22x |
| Scrapbooking & Home Art Projects | 9.18% | 23.00x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.47% | 22.78x |
| Coupons & Family | 13.04% | 22.43x |
| Comedy Content | 0.97% | 22.04x |
| Mommy Bloggers | 10.32% | 21.47x |
| Female Lifestyle Content Readers | 8.84% | 20.87x |
| Home Decoration - Remodeling & Outdoors | 32.59% | 20.78x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 40.60% | 20.50x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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DEMOGRAPHICS
The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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