Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 3.9 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 69.49% 59.87x
Bargain Shopping Researchers 60.41% 52.82x
Home Design and Living Publication Readers 59.41% 50.51x
HGTV Enthusiasts 63.90% 48.17x
Kitchen & Bathroom Remodelers 63.99% 47.61x
Online Home Decor Shoppers 60.90% 47.58x
Home DIY Enthusiasts 57.66% 47.17x
Custom Home Lighting Shoppers 52.14% 46.87x
Home Custom Bedroom Decorators 52.07% 46.85x
Home Design Enthusiasts 55.53% 45.82x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location Composition Index
Belk 0.01% 1.52x
Talbots 0.03% 1.37x
Carhartt 0.31% 1.33x
Chicos 0.04% 1.22x
Buckle 0.04% 1.21x
Jos A. Bank Clothiers 0.03% 1.10x
Gymboree 0.03% 1.10x
Lane Bryant 0.03% 1.07x
White House Black Market 0.04% 1.06x
Brooks Brothers 0.02% 1.05x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is stylevast.com.

Website Composition Index
stylevast.com 1.10% 71.79x
homedesigninspired.com 2.12% 70.72x
theharperhouse.com 2.17% 66.64x
thriftyandchic.com 1.25% 65.42x
mylistoflists.com 1.46% 65.14x
cityfarmhouse.com 1.67% 65.10x
save-on-crafts.com 1.16% 64.04x
jaysbakingmecrazy.com 1.01% 63.43x
emilyaclark.com 1.04% 63.01x
brightgreendoor.com 1.44% 62.10x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.38% 29.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 28.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.57% 23.05x
Comedy Content 0.68% 22.93x
Scrapbooking & Home Art Projects 6.77% 21.98x
Coupons & Family 10.50% 21.85x
Consumer Packaged Goods 17.53% 21.55x
Female Lifestyle Content Readers 7.27% 21.45x
Home Decoration Content Readers 26.88% 21.20x
Decoration & Fabric 0.04% 21.10x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female