Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 3 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 67.52% 66.97x
Bargain Shopping Researchers 61.80% 62.69x
Shelf-Stable Food Content Readers 38.47% 62.62x
Home Custom Bedroom Decorators 50.72% 62.39x
Custom Home Lighting Shoppers 50.72% 62.38x
Home Design and Living Publication Readers 53.89% 60.04x
Online Home Decor Shoppers 57.04% 58.74x
Pantry Recipes Researchers 34.03% 56.25x
Apartment Furniture Shoppers 56.72% 55.39x
Home DIY Enthusiasts 55.26% 54.50x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.73x
H&M 0.01% 1.26x
Jos A. Bank Clothiers 0.02% 1.25x
LOFT 0.02% 1.21x
Talbots 0.01% 1.21x
Buckle 0.02% 1.10x
Carhartt 0.22% 1.08x
Maurices 0.03% 1.07x
Gymboree 0.02% 1.06x
J. Crew 0.01% 1.06x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is freshome.com.

Website Composition Index
freshome.com 1.32% 50.78x
wineandglue.com 1.83% 46.47x
designsponge.com 1.19% 46.24x
awefilledhomemaker.com 1.11% 41.88x
finecooking.com 4.28% 41.60x
pethealthnetwork.com 2.54% 41.31x
extension.org 1.18% 41.19x
nashcountrydaily.com 1.97% 41.14x
steinmart.com 2.54% 41.01x
marthastewartweddings.com 3.83% 40.85x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.27% 32.32x
DIY Decoration & Furniture 5.54% 28.19x
Party Suppliers 0.39% 27.93x
Networking Marketing 0.12% 26.25x
Home Remodeling 2.05% 25.56x
Cub & Girl Scouts 0.10% 24.10x
Natural & Healthy Living Researchers 0.31% 23.68x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 23.36x
Food Cluster 0.10% 23.23x
Bird Watching 0.20% 23.01x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female