Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 1.6 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 82.15% 56.31x
Bargain Shopping Researchers 75.82% 52.38x
Cooking Show Fans 48.72% 50.48x
Online Home Decor Shoppers 71.55% 50.15x
Home Design and Living Publication Readers 70.62% 49.93x
Home Custom Bedroom Decorators 65.89% 49.73x
Custom Home Lighting Shoppers 65.89% 49.73x
Kitchen & Bathroom Remodelers 77.39% 48.99x
Shelf-Stable Food Content Readers 50.91% 48.94x
Home Design Enthusiasts 67.44% 46.95x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.59x
Gymboree 0.01% 1.46x
Chicos 0.02% 1.45x
Hollister 0.01% 1.41x
Carhartt 0.24% 1.34x
Banana Republic 0.01% 1.34x
Talbots 0.01% 1.33x
Jos A. Bank Clothiers 0.01% 1.31x
Buckle 0.02% 1.30x
Dressbarn 0.01% 1.24x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.00% 64.59x
traditionalhome.com 1.16% 55.16x
your-daily-plus.com 1.19% 54.34x
andersonandgrant.com 1.26% 53.41x
fitwirr.com 1.36% 51.72x
ifoodblogger.com 1.08% 50.45x
theharperhouse.com 1.76% 50.14x
shabbyfufu.com 1.39% 49.77x
dododsondesigns.com 1.11% 48.83x
debbie-debbiedoos.com 1.56% 48.80x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.51% 38.73x
DIY Decoration & Furniture 8.00% 29.46x
Homeschooling 0.29% 25.75x
Home Decoration - Crafts & Kids 0.67% 24.78x
Cakes & Sweets 3.47% 24.60x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.43% 24.00x
Costumes 0.13% 23.79x
Home Remodeling 3.92% 23.73x
Scrapbooking & Home Art Projects 8.52% 23.60x
Female Lifestyle Content Readers 8.63% 22.89x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female