Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 3.3 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 71.46% 57.71x
Bargain Shopping Researchers 64.45% 50.33x
Home Design and Living Publication Readers 57.79% 49.49x
Kitchen & Bathroom Remodelers 62.91% 46.89x
Online Home Decor Shoppers 62.25% 46.78x
Home Custom Bedroom Decorators 56.10% 45.15x
Custom Home Lighting Shoppers 56.10% 45.15x
HGTV Enthusiasts 63.69% 44.63x
Misc-Deal Seekers or Coupon Shoppers 56.23% 43.67x
Home Design Enthusiasts 54.88% 43.54x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.35x
The Childrens Place 0.01% 1.16x
Old Navy 0.01% 1.14x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.37% 45.73x
andersonandgrant.com 1.15% 40.55x
worthingcourtblog.com 1.12% 38.85x
theharperhouse.com 1.52% 38.64x
cleanmama.net 1.36% 38.37x
kellyelko.com 1.10% 37.70x
debbie-debbiedoos.com 1.44% 37.60x
freshome.com 2.93% 37.33x
prodigalpieces.com 1.05% 37.19x
ruggable.com 1.70% 37.01x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.15% 29.00x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 28.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.00% 24.18x
Home Decoration - Crafts & Kids 1.52% 24.17x
Comedy Content 0.60% 23.34x
Cakes & Sweets 4.74% 23.14x
Scrapbooking & Home Art Projects 7.78% 23.07x
Coupons & Family 11.46% 23.01x
Female Lifestyle Content Readers 8.11% 22.72x
Home Remodeling 6.01% 22.45x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female