Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 3.7 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 69.88% 54.98x
Bargain Shopping Researchers 59.05% 48.88x
Home Design and Living Publication Readers 57.86% 47.04x
HGTV Enthusiasts 63.55% 45.52x
Home DIY Enthusiasts 57.72% 44.44x
Kitchen & Bathroom Remodelers 64.41% 44.32x
Online Home Decor Shoppers 60.05% 43.91x
Home Design Enthusiasts 54.97% 43.27x
Custom Home Lighting Shoppers 50.26% 43.01x
Home Custom Bedroom Decorators 50.24% 43.00x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Buckle.

Location Composition Index
Buckle 0.34% 1.39x
Jos A. Bank Clothiers 0.32% 1.35x
White House Black Market 0.41% 1.32x
Belk 0.01% 1.29x
Mens Wearhouse 0.50% 1.24x
Johnston and Murphy 0.55% 1.15x
Bonobos 0.08% 1.12x
REI 0.01% 1.01x
Talbots 0.03% 0.97x
Chicos 0.05% 0.95x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is worthingcourtblog.com.

Website Composition Index
worthingcourtblog.com 1.04% 50.86x
homedesigninspired.com 1.76% 49.56x
mylistoflists.com 1.26% 48.49x
theharperhouse.com 1.79% 47.65x
refreshrestyle.com 1.23% 46.86x
thriftyandchic.com 1.01% 46.57x
woohome.com 1.14% 46.32x
theletteredcottage.net 1.13% 45.98x
kellyelko.com 1.22% 45.76x
hellolovelystudio.com 1.15% 45.39x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.57% 27.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 27.11x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.19% 21.90x
Scrapbooking & Home Art Projects 6.79% 21.65x
Coupons & Family 10.08% 21.38x
Comedy Content 0.71% 21.17x
Home Decoration Content Readers 27.45% 20.19x
Female Lifestyle Content Readers 7.14% 20.13x
Mommy Bloggers 7.96% 20.00x
Home Decoration - Remodeling & Outdoors 25.58% 19.98x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female