Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 2.4 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 65.80% 46.30x
HGTV Enthusiasts 60.59% 40.46x
Kitchen & Bathroom Remodelers 61.40% 40.32x
Bargain Shopping Researchers 52.79% 39.61x
Home Design and Living Publication Readers 53.07% 38.16x
Home DIY Enthusiasts 56.20% 37.94x
Online Home Decor Shoppers 53.83% 37.52x
Home Design Enthusiasts 53.26% 36.83x
Home Custom Bedroom Decorators 44.78% 35.40x
Custom Home Lighting Shoppers 45.30% 35.36x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.99x
Mens Wearhouse 0.57% 1.23x
Lane Bryant 0.05% 1.19x
Jos A. Bank Clothiers 0.33% 1.18x
Buckle 0.19% 1.18x
Chicos 0.08% 1.11x
REI 0.02% 1.10x
Johnston and Murphy 0.13% 1.03x
Eddie Bauer 0.03% 1.03x
White House Black Market 0.21% 1.01x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is littlevintagenest.com.

Website Composition Index
littlevintagenest.com 1.31% 45.94x
savvysouthernstyle.net 1.14% 43.95x
worthingcourtblog.com 1.58% 43.04x
livelovediy.com 1.30% 42.33x
andersonandgrant.com 1.80% 41.19x
theweatheredfox.com 1.27% 41.14x
frenchcountrycottage.net 1.28% 40.85x
jenniferrizzo.com 1.01% 40.70x
sunlitspaces.com 1.39% 40.59x
designthusiasm.com 1.01% 40.03x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 9.11% 28.23x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 25.28x
Scrapbooking & Home Art Projects 9.24% 21.84x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.50% 20.90x
Mommy Bloggers 10.45% 20.39x
Coupons & Family 13.63% 19.94x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 40.94% 19.69x
Home Decoration - Remodeling & Outdoors 33.54% 19.31x
Comedy Content 1.03% 19.25x
Home Decoration Content Readers 36.93% 18.93x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female