Explore the Home and Garden TV Fans Audience
Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home and Garden TV Fans audience.
INTERESTS
The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 72.10% | 49.11x |
| Bargain Shopping Researchers | 64.04% | 43.52x |
| Home Design and Living Publication Readers | 59.93% | 42.37x |
| Online Home Decor Shoppers | 62.89% | 39.24x |
| HGTV Enthusiasts | 64.11% | 39.11x |
| Kitchen & Bathroom Remodelers | 64.55% | 38.94x |
| Home DIY Enthusiasts | 59.55% | 38.44x |
| Custom Home Lighting Shoppers | 56.85% | 38.05x |
| Home Custom Bedroom Decorators | 56.86% | 38.04x |
| Home Design Enthusiasts | 56.52% | 37.48x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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APPAREL RETAILERS
The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.38% | 1.35x |
| Belk | 0.01% | 1.32x |
| Dressbarn | 0.04% | 1.25x |
| REI | 0.01% | 1.16x |
| Talbots | 0.03% | 1.13x |
| Eddie Bauer | 0.02% | 1.12x |
| Lane Bryant | 0.04% | 1.04x |
| Jos A. Bank Clothiers | 0.04% | 1.02x |
| Buckle | 0.05% | 1.01x |
| Mens Wearhouse | 0.06% | 0.97x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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WEBSITES
The Home and Garden TV Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home and Garden TV Fans audience is homedesigninspired.com.
| Website | Composition | Index |
| homedesigninspired.com | 1.45% | 45.03x |
| theharperhouse.com | 1.48% | 40.19x |
| andersonandgrant.com | 1.11% | 39.92x |
| kellyelko.com | 1.09% | 37.37x |
| refreshrestyle.com | 1.11% | 37.16x |
| debbie-debbiedoos.com | 1.38% | 37.02x |
| stonegableblog.com | 2.19% | 36.96x |
| cityfarmhouse.com | 1.12% | 36.96x |
| flowerpatchfarmhouse.com | 1.22% | 36.92x |
| hellolovelystudio.com | 1.10% | 36.66x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 5.26% | 25.87x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.31% | 25.83x |
| Comedy Content | 0.67% | 20.74x |
| Decoration & Fabric | 0.03% | 20.47x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.31% | 20.42x |
| Coupons & Family | 10.53% | 19.80x |
| Scrapbooking & Home Art Projects | 6.88% | 19.69x |
| Consumer Packaged Goods | 17.23% | 19.55x |
| Female Lifestyle Content Readers | 7.45% | 19.27x |
| Home Decoration - Crafts & Kids | 1.84% | 18.89x |
Composition Percentage:
The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
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DEMOGRAPHICS
The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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