Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 2.5 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 60.23% 37.70x
Online Home Decor Shoppers 49.79% 36.27x
Bargain Shopping Researchers 52.37% 35.90x
Home Design Enthusiasts 52.26% 35.56x
Apartment Furniture Shoppers 48.13% 31.81x
Misc-Deal Seekers or Coupon Shoppers 44.88% 31.77x
Home Kitchen Chefs 44.05% 31.35x
Gourmet Food & Wine Researchers 42.05% 30.56x
Lawn & Garden Enthusiasts 48.07% 30.03x
Coupon Researchers 45.31% 29.96x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.31x
Carhartt 0.18% 1.07x
Chicos 0.04% 1.02x
Old Navy 0.05% 0.94x
Free People 0.01% 0.90x
Talbots 0.04% 0.88x
Lane Bryant 0.03% 0.88x
Express 0.02% 0.88x
Dressbarn 0.03% 0.88x
LOFT 0.03% 0.86x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.95% 88.33x
savvysouthernstyle.net 1.16% 84.15x
theharperhouse.com 2.73% 77.53x
theweatheredfox.com 1.14% 76.55x
littlevintagenest.com 2.34% 76.53x
makingitinthemountains.com 1.23% 74.34x
emilyaclark.com 1.21% 73.37x
frenchcountrycottage.net 1.06% 73.24x
livelovediy.com 1.63% 72.96x
tidbitsandtwine.com 1.04% 72.64x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.73% 31.14x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.34% 25.16x
Scrapbooking & Home Art Projects 9.65% 20.73x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 21.44% 20.26x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 41.06% 20.20x
Coupons & Family 13.52% 20.19x
Home Decoration - Remodeling & Outdoors 34.29% 20.13x
Comedy Content 1.05% 19.41x
Home Decoration Content Readers 35.72% 19.30x
Female Lifestyle Content Readers 6.49% 19.11x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female