HOME AND GARDEN TV FANS

Audience Size: 3.5 Million Devices

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Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest	Composition	Index
Home Remodelers	71.20%	54.01x
Bargain Shopping Researchers	63.69%	47.17x
Home Design and Living Publication Readers	60.04%	45.43x
Online Home Decor Shoppers	60.65%	44.50x
Kitchen & Bathroom Remodelers	63.58%	43.25x
HGTV Enthusiasts	63.23%	43.06x
Custom Home Lighting Shoppers	53.89%	42.81x
Home Custom Bedroom Decorators	53.89%	42.81x
Home DIY Enthusiasts	58.52%	41.53x
Orlando Activities Researchers	52.87%	40.99x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location	Composition	Index
Belk	0.01%	1.90x
Dressbarn	0.03%	1.55x
Talbots	0.03%	1.37x
Carhartt	0.26%	1.26x
The North Face	0.01%	1.25x
Chicos	0.03%	1.20x
Zumiez	0.04%	1.06x
Buckle	0.03%	1.05x
Lane Bryant	0.02%	1.05x
White House Black Market	0.03%	1.05x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is homedesigninspired.com.

Website	Composition	Index
homedesigninspired.com	1.51%	49.42x
andersonandgrant.com	1.23%	43.02x
theharperhouse.com	1.59%	42.19x
kellyelko.com	1.15%	40.82x
worthingcourtblog.com	1.15%	40.66x
dododsondesigns.com	1.04%	40.35x
cleanmama.net	1.53%	40.15x
prodigalpieces.com	1.07%	40.03x
shabbyfufu.com	1.02%	39.73x
stonegableblog.com	2.24%	39.66x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity	Composition	Index
DIY Decoration & Furniture	5.38%	27.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.35%	26.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	13.59%	23.05x
Comedy Content	0.65%	22.20x
Home Decoration - Crafts & Kids	1.73%	22.19x
Consumer Packaged Goods	16.48%	21.76x
Coupons & Family	10.82%	21.58x
Scrapbooking & Home Art Projects	6.88%	21.48x
Female Lifestyle Content Readers	7.56%	21.01x
Cakes & Sweets	4.81%	20.87x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female