HOME AND GARDEN TV FANS

Audience Size: 2.5 Million Devices

View All Audiences

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Kitchen & Bathroom Remodelers.

Interest	Composition	Index
Kitchen & Bathroom Remodelers	60.23%	37.70x
Online Home Decor Shoppers	49.79%	36.27x
Bargain Shopping Researchers	52.37%	35.90x
Home Design Enthusiasts	52.26%	35.56x
Apartment Furniture Shoppers	48.13%	31.81x
Misc-Deal Seekers or Coupon Shoppers	44.88%	31.77x
Home Kitchen Chefs	44.05%	31.35x
Gourmet Food & Wine Researchers	42.05%	30.56x
Lawn & Garden Enthusiasts	48.07%	30.03x
Coupon Researchers	45.31%	29.96x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location	Composition	Index
Belk	0.02%	1.31x
Carhartt	0.18%	1.07x
Chicos	0.04%	1.02x
Old Navy	0.05%	0.94x
Free People	0.01%	0.90x
Talbots	0.04%	0.88x
Lane Bryant	0.03%	0.88x
Express	0.02%	0.88x
Dressbarn	0.03%	0.88x
LOFT	0.03%	0.86x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is diyandmag.com.

Website	Composition	Index
diyandmag.com	1.95%	88.33x
savvysouthernstyle.net	1.16%	84.15x
theharperhouse.com	2.73%	77.53x
theweatheredfox.com	1.14%	76.55x
littlevintagenest.com	2.34%	76.53x
makingitinthemountains.com	1.23%	74.34x
emilyaclark.com	1.21%	73.37x
frenchcountrycottage.net	1.06%	73.24x
livelovediy.com	1.63%	72.96x
tidbitsandtwine.com	1.04%	72.64x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity	Composition	Index
DIY Decoration & Furniture	8.73%	31.14x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.34%	25.16x
Scrapbooking & Home Art Projects	9.65%	20.73x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	21.44%	20.26x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting)	41.06%	20.20x
Coupons & Family	13.52%	20.19x
Home Decoration - Remodeling & Outdoors	34.29%	20.13x
Comedy Content	1.05%	19.41x
Home Decoration Content Readers	35.72%	19.30x
Female Lifestyle Content Readers	6.49%	19.11x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female