Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 1.7 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 64.80% 71.93x
Custom Home Lighting Shoppers 47.36% 67.95x
Home Custom Bedroom Decorators 47.35% 67.95x
Bargain Shopping Researchers 60.16% 67.10x
Shelf-Stable Food Content Readers 37.52% 64.85x
Online Home Decor Shoppers 53.83% 64.44x
Home Design and Living Publication Readers 51.51% 62.96x
Apartment Furniture Shoppers 55.42% 60.67x
Kitchen & Bathroom Remodelers 60.03% 60.05x
Home DIY Enthusiasts 55.34% 59.33x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Express.

Location Composition Index
Express 0.02% 1.24x
Maurices 0.04% 1.19x
Aeropostale 0.02% 1.18x
Carhartt 0.23% 1.15x
Lane Bryant 0.02% 1.12x
Hollister 0.01% 1.09x
The Childrens Place 0.03% 1.08x
American Eagle Outfitters 0.02% 1.07x
Dressbarn 0.02% 1.07x
Talbots 0.01% 1.03x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is cozylittlehouse.com.

Website Composition Index
cozylittlehouse.com 1.03% 58.70x
followtheyellowbrickhome.com 1.19% 57.67x
hgtv.ca 6.16% 56.54x
frenchcountrycottage.net 1.36% 53.83x
town-n-country-living.com 2.20% 52.10x
worthingcourtblog.com 1.36% 51.55x
theharperhouse.com 1.09% 51.47x
confessionsofaserialdiyer.com 4.38% 51.09x
kellyelko.com 1.08% 50.51x
debbie-debbiedoos.com 1.05% 48.71x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 32.36x
DIY Decoration & Furniture 5.49% 30.27x
Party Suppliers 0.09% 27.88x
Home Remodeling 1.59% 26.51x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.76% 23.80x
Natural & Healthy Living Researchers 0.30% 23.70x
Cakes & Sweets 0.98% 22.62x
Female Lifestyle Content Readers 3.84% 22.25x
Home Decoration Content Readers 23.77% 22.25x
Home Decoration - Remodeling & Outdoors 29.63% 22.19x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female