Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 2.6 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 71.22% 57.00x
Bargain Shopping Researchers 55.22% 53.65x
Home DIY Enthusiasts 56.81% 50.06x
Home Design and Living Publication Readers 57.09% 48.69x
HGTV Enthusiasts 63.86% 48.09x
Kitchen & Bathroom Remodelers 65.27% 47.76x
Online Home Decor Shoppers 59.36% 46.18x
Custom Home Lighting Shoppers 47.54% 45.69x
Home Design Enthusiasts 57.80% 45.69x
Home Custom Bedroom Decorators 47.52% 45.68x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.35x
Mens Wearhouse 0.57% 1.25x
White House Black Market 0.33% 1.20x
Buckle 0.26% 1.20x
Belk 0.02% 1.19x
Express Outlets 0.01% 1.13x
Dressbarn 0.06% 1.08x
REI 0.02% 1.07x
Eddie Bauer 0.03% 1.03x
Lane Bryant 0.05% 1.02x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.16% 94.80x
littlevintagenest.com 1.52% 84.90x
industrystandarddesign.com 1.20% 78.72x
livelovediy.com 1.60% 77.33x
beckiowens.com 1.03% 75.76x
worthingcourtblog.com 1.91% 75.00x
savvysouthernstyle.net 1.36% 74.96x
staynaturallyhealthy.com 1.10% 72.36x
styleestate.com 1.47% 71.14x
theweatheredfox.com 1.61% 70.06x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.37% 31.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 28.22x
Scrapbooking & Home Art Projects 9.18% 23.00x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.47% 22.78x
Coupons & Family 13.04% 22.43x
Comedy Content 0.97% 22.04x
Mommy Bloggers 10.32% 21.47x
Female Lifestyle Content Readers 8.84% 20.87x
Home Decoration - Remodeling & Outdoors 32.59% 20.78x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 40.60% 20.50x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female