Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 2.5 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 51.40% 61.14x
HGTV Enthusiasts 62.03% 58.72x
Kitchen & Bathroom Remodelers 63.09% 57.95x
Home DIY Enthusiasts 58.74% 57.43x
Online Home Decor Shoppers 53.17% 56.49x
Home Design Enthusiasts 54.69% 54.74x
Country Home Decorators 50.18% 52.22x
Home Custom Bedroom Decorators 43.52% 51.68x
Custom Home Lighting Shoppers 45.72% 51.36x
Misc-Deal Seekers or Coupon Shoppers 47.46% 50.76x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.27x
Mens Wearhouse 0.43% 1.20x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is diyandmag.com.

Website Composition Index
diyandmag.com 1.35% 98.62x
getmyhometogether.com 1.06% 89.29x
littlevintagenest.com 1.73% 89.09x
sunlitspaces.com 1.77% 83.59x
industrystandarddesign.com 1.42% 83.28x
savvysouthernstyle.net 1.20% 82.80x
decoratingyoursmallspace.com 1.14% 81.87x
worthingcourtblog.com 1.79% 79.14x
frenchcountrycottage.net 1.23% 77.09x
livelovediy.com 1.60% 76.54x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 8.95% 37.78x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.12% 26.05x
Coupons & Family 13.62% 25.97x
Scrapbooking & Home Art Projects 9.96% 25.46x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 42.29% 24.40x
Home Decoration - Remodeling & Outdoors 33.91% 24.29x
Female Lifestyle Content Readers 7.85% 24.18x
Home Decoration Content Readers 37.58% 23.40x
Mommy Bloggers 10.49% 23.00x
Home Decoration - Crafts & Kids 3.26% 22.34x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female