Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 3.8 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 72.10% 49.11x
Bargain Shopping Researchers 64.04% 43.52x
Home Design and Living Publication Readers 59.93% 42.37x
Online Home Decor Shoppers 62.89% 39.24x
HGTV Enthusiasts 64.11% 39.11x
Kitchen & Bathroom Remodelers 64.55% 38.94x
Home DIY Enthusiasts 59.55% 38.44x
Custom Home Lighting Shoppers 56.85% 38.05x
Home Custom Bedroom Decorators 56.86% 38.04x
Home Design Enthusiasts 56.52% 37.48x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.35x
Belk 0.01% 1.32x
Dressbarn 0.04% 1.25x
REI 0.01% 1.16x
Talbots 0.03% 1.13x
Eddie Bauer 0.02% 1.12x
Lane Bryant 0.04% 1.04x
Jos A. Bank Clothiers 0.04% 1.02x
Buckle 0.05% 1.01x
Mens Wearhouse 0.06% 0.97x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.45% 45.03x
theharperhouse.com 1.48% 40.19x
andersonandgrant.com 1.11% 39.92x
kellyelko.com 1.09% 37.37x
refreshrestyle.com 1.11% 37.16x
debbie-debbiedoos.com 1.38% 37.02x
stonegableblog.com 2.19% 36.96x
cityfarmhouse.com 1.12% 36.96x
flowerpatchfarmhouse.com 1.22% 36.92x
hellolovelystudio.com 1.10% 36.66x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.26% 25.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 25.83x
Comedy Content 0.67% 20.74x
Decoration & Fabric 0.03% 20.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.31% 20.42x
Coupons & Family 10.53% 19.80x
Scrapbooking & Home Art Projects 6.88% 19.69x
Consumer Packaged Goods 17.23% 19.55x
Female Lifestyle Content Readers 7.45% 19.27x
Home Decoration - Crafts & Kids 1.84% 18.89x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female