HOME AND GARDEN TV FANS

Audience Size: 3.9 Million Devices

View All Audiences

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest	Composition	Index
Home Remodelers	69.49%	59.87x
Bargain Shopping Researchers	60.41%	52.82x
Home Design and Living Publication Readers	59.41%	50.51x
HGTV Enthusiasts	63.90%	48.17x
Kitchen & Bathroom Remodelers	63.99%	47.61x
Online Home Decor Shoppers	60.90%	47.58x
Home DIY Enthusiasts	57.66%	47.17x
Custom Home Lighting Shoppers	52.14%	46.87x
Home Custom Bedroom Decorators	52.07%	46.85x
Home Design Enthusiasts	55.53%	45.82x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location	Composition	Index
Belk	0.01%	1.52x
Talbots	0.03%	1.37x
Carhartt	0.31%	1.33x
Chicos	0.04%	1.22x
Buckle	0.04%	1.21x
Jos A. Bank Clothiers	0.03%	1.10x
Gymboree	0.03%	1.10x
Lane Bryant	0.03%	1.07x
White House Black Market	0.04%	1.06x
Brooks Brothers	0.02%	1.05x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is stylevast.com.

Website	Composition	Index
stylevast.com	1.10%	71.79x
homedesigninspired.com	2.12%	70.72x
theharperhouse.com	2.17%	66.64x
thriftyandchic.com	1.25%	65.42x
mylistoflists.com	1.46%	65.14x
cityfarmhouse.com	1.67%	65.10x
save-on-crafts.com	1.16%	64.04x
jaysbakingmecrazy.com	1.01%	63.43x
emilyaclark.com	1.04%	63.01x
brightgreendoor.com	1.44%	62.10x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity	Composition	Index
DIY Decoration & Furniture	5.38%	29.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.30%	28.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	13.57%	23.05x
Comedy Content	0.68%	22.93x
Scrapbooking & Home Art Projects	6.77%	21.98x
Coupons & Family	10.50%	21.85x
Consumer Packaged Goods	17.53%	21.55x
Female Lifestyle Content Readers	7.27%	21.45x
Home Decoration Content Readers	26.88%	21.20x
Decoration & Fabric	0.04%	21.10x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female