HOME AND GARDEN TV FANS

Audience Size: 2.5 Million Devices

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Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Bargain Shopping Researchers.

Interest	Composition	Index
Bargain Shopping Researchers	46.42%	35.83x
Kitchen & Bathroom Remodelers	59.46%	35.76x
Online Home Decor Shoppers	49.66%	35.00x
Home Design Enthusiasts	51.94%	33.81x
Furniture and Appliances Industry	49.87%	31.46x
Apartment Furniture Shoppers	48.44%	30.41x
Misc-Deal Seekers or Coupon Shoppers	42.76%	30.38x
Home Remodelers	85.23%	29.87x
Home Kitchen Chefs	41.33%	29.61x
Lawn & Garden Enthusiasts	45.06%	29.44x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Columbia.

Location	Composition	Index
Columbia	0.01%	1.17x
Chicos	0.04%	1.16x
Carhartt	0.17%	1.12x
Dressbarn	0.03%	1.11x
Lane Bryant	0.03%	1.05x
Brooks Brothers	0.02%	1.01x
Gymboree	0.02%	0.97x
Eddie Bauer	0.01%	0.96x
Talbots	0.03%	0.89x
Charlotte Russe	0.01%	0.87x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is huggies.com.

Website	Composition	Index
huggies.com	0.06%	69.36x
housepitalitydesigns.com	0.15%	68.71x
insurancejournal.tv	0.03%	68.48x
commonground-do.com	0.14%	68.29x
decoratoo.com	0.07%	68.27x
mfgday.com	0.09%	68.03x
simplesewingprojects.com	0.02%	66.40x
homebnc.com	0.11%	66.30x
thezhush.blogspot.com	0.04%	65.69x
enjoyingthesimplethings.com	0.03%	65.69x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity	Composition	Index
DIY Decoration & Furniture	8.05%	30.54x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.28%	23.64x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting)	36.90%	21.35x
Scrapbooking & Home Art Projects	8.23%	21.24x
Home Decoration - Remodeling & Outdoors	33.00%	20.20x
Home Decoration Content Readers	31.58%	20.14x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	19.44%	20.06x
Coupons & Family	11.63%	20.00x
Mommy Bloggers	7.79%	18.98x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	4.95%	18.89x

Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.

Index: A comparison of the Home and Garden TV Fans audience to the internet population.

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age and income brackets.

Age

55-64

Income

Under $25,000