Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 3.5 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 71.20% 54.01x
Bargain Shopping Researchers 63.69% 47.17x
Home Design and Living Publication Readers 60.04% 45.43x
Online Home Decor Shoppers 60.65% 44.50x
Kitchen & Bathroom Remodelers 63.58% 43.25x
HGTV Enthusiasts 63.23% 43.06x
Custom Home Lighting Shoppers 53.89% 42.81x
Home Custom Bedroom Decorators 53.89% 42.81x
Home DIY Enthusiasts 58.52% 41.53x
Orlando Activities Researchers 52.87% 40.99x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Belk.

Location Composition Index
Belk 0.01% 1.90x
Dressbarn 0.03% 1.55x
Talbots 0.03% 1.37x
Carhartt 0.26% 1.26x
The North Face 0.01% 1.25x
Chicos 0.03% 1.20x
Zumiez 0.04% 1.06x
Buckle 0.03% 1.05x
Lane Bryant 0.02% 1.05x
White House Black Market 0.03% 1.05x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.51% 49.42x
andersonandgrant.com 1.23% 43.02x
theharperhouse.com 1.59% 42.19x
kellyelko.com 1.15% 40.82x
worthingcourtblog.com 1.15% 40.66x
dododsondesigns.com 1.04% 40.35x
cleanmama.net 1.53% 40.15x
prodigalpieces.com 1.07% 40.03x
shabbyfufu.com 1.02% 39.73x
stonegableblog.com 2.24% 39.66x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 5.38% 27.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 26.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.59% 23.05x
Comedy Content 0.65% 22.20x
Home Decoration - Crafts & Kids 1.73% 22.19x
Consumer Packaged Goods 16.48% 21.76x
Coupons & Family 10.82% 21.58x
Scrapbooking & Home Art Projects 6.88% 21.48x
Female Lifestyle Content Readers 7.56% 21.01x
Cakes & Sweets 4.81% 20.87x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female