Dstillery Audiences

HOME AND GARDEN TV FANS

Audience Size: 2.2 Million Devices

Explore the Home and Garden TV Fans Audience

Below you'll find more information about the Home and Garden TV Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home and Garden TV Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Home and Garden TV Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home and Garden TV Fans audience is Home Remodelers.

Interest Composition Index
Home Remodelers 66.28% 74.26x
Bargain Shopping Researchers 60.66% 68.84x
Home Design and Living Publication Readers 55.24% 65.98x
Home Custom Bedroom Decorators 50.93% 64.33x
Custom Home Lighting Shoppers 50.94% 64.33x
Shelf-Stable Food Content Readers 42.07% 63.75x
Online Home Decor Shoppers 55.97% 62.89x
Kitchen & Bathroom Remodelers 62.23% 60.89x
Home Design Enthusiasts 52.36% 58.05x
Apartment Furniture Shoppers 56.38% 57.68x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Interest attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home and Garden TV Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home and Garden TV Fans audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.41x
Mens Wearhouse 0.01% 1.25x
Dressbarn 0.01% 1.22x
Carhartt 0.14% 1.14x
Maurices 0.02% 1.05x
Journeys 0.02% 0.86x
Express 0.01% 0.84x
Victoria's Secret 0.01% 0.78x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Location attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home and Garden TV Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home and Garden TV Fans audience is provenwinners.com.

Website Composition Index
provenwinners.com 1.22% 49.17x
kraftrecipes.com 1.05% 49.05x
jossandmain.com 1.43% 48.36x
freshome.com 1.86% 48.15x
monrovia.com 2.04% 47.59x
theharperhouse.com 1.11% 47.54x
gardenia.net 1.31% 46.96x
wineandglue.com 3.20% 46.93x
geniuskitchen.com 9.12% 45.42x
wilton.com 1.70% 44.73x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Web attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home and Garden TV Fans audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 36.47x
DIY Decoration & Furniture 5.83% 31.91x
Home Decoration - Crafts & Kids 0.33% 30.78x
Homeschooling 0.17% 29.77x
Cakes & Sweets 2.49% 29.06x
Home Remodeling 2.57% 27.82x
Female Lifestyle Content Readers 6.13% 26.35x
Scrapbooking & Home Art Projects 6.53% 24.67x
Costumes 0.07% 24.63x
Food Cluster 0.33% 24.46x
Composition Percentage: The overlap percentage between the Home and Garden TV Fans audience and the Content Affinity attribute.
Index: A comparison of the Home and Garden TV Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home and Garden TV Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female