Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 1.7 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 9.82% 36.67x
Involved Parents 19.88% 36.41x
Home and Garden TV Fans 10.75% 33.00x
Mother's Day Celebrators 17.78% 30.24x
Budget Grocery Shoppers 17.56% 29.65x
Crafting Enthusiasts 28.96% 29.20x
Kids Crafts Researchers 26.71% 27.76x
Cook at Home Parents 17.05% 27.44x
Shelf-Stable Food Content Readers 7.39% 27.28x
Christmas Traditions Researchers 20.15% 26.95x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.63x
Maurices 0.04% 1.42x
Journeys 0.03% 1.31x
Dressbarn 0.01% 1.15x
Buckle 0.02% 1.08x
Mens Wearhouse 0.01% 1.05x
Aeropostale 0.02% 1.05x
LOFT 0.01% 1.03x
Old Navy 0.02% 0.99x
Gymboree 0.02% 0.99x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is origami-instructions.com.

Website Composition Index
origami-instructions.com 1.32% 79.44x
homemade-gifts-made-easy.com 11.28% 42.70x
deliciousanddiy.com 1.08% 39.28x
crazylittleprojects.com 1.86% 38.52x
ducttapeanddenim.com 1.32% 38.50x
redtedart.com 2.54% 38.47x
themummyfront.com 1.46% 35.99x
kenarry.com 1.38% 35.64x
thecrazycraftlady.com 2.85% 34.45x
thecraftyblogstalker.com 1.33% 33.90x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.08% 24.89x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 23.93x
Scrapbooking & Home Art Projects 4.00% 22.54x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.86% 21.30x
Sewing, Embroidery & Quilting 1.20% 18.95x
Sewing, Embroidery & Fabrics 3.33% 16.56x
Children's Learning Tools 3.11% 16.10x
Homemade Jewelry & Crafts 0.07% 15.95x
Coupons & Family 5.30% 15.82x
Mommy Bloggers 6.60% 15.63x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female