Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 2.3 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 27.28% 34.28x
Shelf-Stable Food Content Readers 16.80% 34.25x
Involved Parents 33.79% 32.50x
Home and Garden TV Fans 26.14% 32.23x
Coupon Researchers 29.49% 32.08x
Budget Grocery Shoppers 31.05% 30.50x
Mother's Day Celebrators 23.22% 30.03x
Price Conscious Grocery Shoppers 27.17% 28.33x
Misc-Deal Seekers or Coupon Shoppers 21.59% 28.29x
Cook at Home Parents 29.93% 28.15x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.53x
Gap 0.02% 1.34x
Maurices 0.04% 1.29x
H&M 0.01% 1.27x
Talbots 0.01% 1.24x
Buckle 0.02% 1.21x
J. Crew 0.01% 1.21x
Chicos 0.02% 1.19x
Journeys 0.03% 1.18x
Carhartt 0.23% 1.17x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is origami-instructions.com.

Website Composition Index
origami-instructions.com 1.33% 78.12x
mediavine.com 17.94% 43.24x
ideastoknow.com 1.14% 43.17x
homemade-gifts-made-easy.com 8.88% 43.06x
fun-squared.com 1.06% 41.30x
patchworkposse.com 1.08% 40.71x
ducttapeanddenim.com 1.07% 37.77x
sewingsupport.com 1.05% 36.79x
kenarry.com 1.57% 36.67x
redtedart.com 3.05% 36.45x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.16% 24.16x
Scrapbooking & Home Art Projects 4.43% 21.66x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 20.62x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.91% 20.49x
Mommy Bloggers 7.52% 17.35x
Coupons & Family 6.29% 17.20x
Sewing, Embroidery & Quilting 1.24% 16.53x
Homemade Jewelry & Crafts 0.14% 16.30x
Sewing, Embroidery & Fabrics 3.70% 16.23x
Teen Hair 1.40% 15.91x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female