Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 3.1 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 35.21% 45.08x
Bargain Shopping Researchers 34.43% 44.47x
Blender Shoppers 36.75% 39.42x
Photo Memory Makers 42.98% 38.96x
Misc-Deal Seekers or Coupon Shoppers 34.01% 38.51x
Nashville Activity Researchers 31.59% 38.40x
Coupon Researchers 36.91% 38.35x
Orlando Activities Researchers 31.19% 38.28x
Home Coffee Makers 32.57% 37.16x
Trendy Shoe Shoppers 31.97% 36.85x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.27x
Jos A. Bank Clothiers 0.27% 1.26x
Dressbarn 0.04% 1.21x
Mens Wearhouse 0.41% 1.16x
Buckle 0.08% 1.10x
J. Crew 0.02% 1.10x
The North Face 0.01% 1.09x
Talbots 0.03% 1.08x
Lane Bryant 0.04% 1.05x
Free People 0.02% 1.03x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is industrystandarddesign.com.

Website Composition Index
industrystandarddesign.com 1.12% 67.77x
so-sew-easy.com 1.17% 64.88x
sunlitspaces.com 1.31% 64.36x
thefrugalgirls.com 1.18% 61.08x
cardmessages.com 1.49% 60.29x
applegreencottage.com 1.10% 57.12x
littlebitfunky.com 1.26% 56.57x
greeting-card-messages.com 4.02% 56.38x
save-on-crafts.com 2.65% 55.92x
birthdaymessages.net 1.71% 55.65x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.10% 28.75x
Scrapbooking & Home Art Projects 10.73% 27.74x
Home Printing 1.16% 27.03x
Tattoos & Costumes 0.57% 26.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 25.14x
Coupons & Family 12.01% 23.14x
Christian Youth 1.98% 23.11x
Mommy Bloggers 10.41% 23.01x
Sewing, Embroidery & Fabrics 12.38% 22.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.14% 22.68x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female