Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 3.9 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 40.03% 32.76x
Budget Grocery Shoppers 40.35% 32.34x
Involved Parents 43.75% 29.38x
Coupon Researchers 39.84% 29.19x
Misc-Deal Seekers or Coupon Shoppers 37.32% 28.83x
Home and Garden TV Fans 37.79% 28.03x
Photo Memory Makers 46.07% 28.03x
Blender Shoppers 39.43% 27.90x
Price Conscious Grocery Shoppers 38.70% 27.81x
Big Box Shoppers 38.41% 27.66x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.34x
Buckle 0.29% 1.30x
White House Black Market 0.34% 1.20x
Mens Wearhouse 0.48% 1.19x
Belk 0.01% 1.14x
Johnston and Murphy 0.42% 1.08x
Bonobos 0.07% 1.00x
REI 0.01% 0.97x
Lane Bryant 0.04% 0.94x
Eddie Bauer 0.02% 0.93x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is origami-instructions.com.

Website Composition Index
origami-instructions.com 1.25% 49.74x
birthdaymessages.net 1.12% 48.58x
mylistoflists.com 1.33% 45.30x
firstpalette.com 1.35% 45.13x
greeting-card-messages.com 2.60% 42.83x
save-on-crafts.com 1.28% 42.50x
craftsy.com 7.89% 40.78x
u-createcrafts.com 1.70% 39.19x
homedesigninspired.com 1.52% 38.98x
patchworkposse.com 1.64% 38.76x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.06% 22.55x
Scrapbooking & Home Art Projects 8.12% 22.40x
Home Printing 0.74% 21.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 20.57x
Mommy Bloggers 8.58% 19.34x
Tattoos & Costumes 0.37% 18.74x
Christian Youth 1.46% 18.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.24% 18.53x
Comedy Content 0.73% 18.44x
Sewing, Embroidery & Fabrics 9.18% 18.20x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female