Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 3.5 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 36.11% 23.29x
Bargain Shopping Researchers 33.63% 22.78x
Photo Memory Makers 41.23% 21.54x
Blender Shoppers 39.52% 21.47x
Misc-Deal Seekers or Coupon Shoppers 30.15% 21.10x
Coupon Researchers 32.84% 21.03x
Sweet Tooths 41.89% 20.85x
Home Kitchen Chefs 31.49% 20.49x
Patriotic Party Decoration Shoppers 37.63% 20.27x
Cookie Eaters 39.25% 20.27x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.10x
REI 0.02% 1.07x
LL Bean 0.01% 1.07x
American Eagle Outfitters 0.05% 0.99x
Dressbarn 0.04% 0.95x
Lane Bryant 0.03% 0.94x
Chicos 0.04% 0.94x
Ann Taylor 0.15% 0.93x
Banana Republic 0.06% 0.92x
Hugo Boss 0.03% 0.92x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is craftsy.com.

Website Composition Index
craftsy.com 19.14% 39.05x
toysrus.com 11.56% 32.74x
life-in-the-lofthouse.com 11.18% 30.53x
kingarthurflour.com 15.00% 29.49x
the-girl-who-ate-everything.com 12.58% 29.38x
iheartnaptime.net 16.12% 29.19x
sixsistersstuff.com 9.15% 28.92x
wilton.com 8.40% 28.23x
joann.com 13.27% 27.31x
skinnyms.com 8.54% 27.22x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 9.45% 20.51x
Decoration & Fabric 0.09% 20.25x
Home Printing 1.38% 19.28x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.24% 18.09x
Arts & Crafts 1.28% 17.69x
Comedy Content 0.94% 17.37x
Coupons & Family 11.42% 17.26x
Tattoos & Costumes 0.71% 16.96x
Mommy Bloggers 8.50% 16.93x
Christian Youth 2.02% 16.81x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female