Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 3.7 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 33.27% 27.91x
Involved Parents 42.04% 27.63x
Coupon Researchers 36.79% 27.45x
Home and Garden TV Fans 33.46% 27.03x
Shelf-Stable Food Content Readers 11.95% 25.82x
Cook at Home Parents 35.18% 24.99x
Photo Memory Makers 39.24% 24.86x
Budget Grocery Shoppers 32.43% 24.83x
Price Conscious Grocery Shoppers 32.96% 24.67x
Misc-Deal Seekers or Coupon Shoppers 30.74% 24.64x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Maurices 0.02% 1.38x
Carhartt 0.19% 1.24x
Mens Wearhouse 0.01% 1.14x
Victoria's Secret 0.01% 1.08x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.11% 39.82x
craftsy.com 1.23% 39.09x
diyprojects.com 1.13% 35.92x
cutest-baby-shower-ideas.com 1.53% 33.63x
craftgossip.com 2.70% 33.53x
ducttapeanddenim.com 1.14% 33.37x
fitwirr.com 1.64% 33.36x
somethingturquoise.com 1.25% 32.85x
craftaholicsanonymous.net 1.51% 32.75x
debbie-debbiedoos.com 1.12% 32.59x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.57% 25.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 24.51x
Scrapbooking & Home Art Projects 8.53% 22.37x
Home Printing 0.15% 21.83x
Tattoos & Costumes 0.26% 20.43x
Cheerleading 0.63% 20.15x
Cakes & Sweets 3.36% 18.79x
Comedy Content 0.50% 18.43x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.06% 18.31x
Coupons & Family 10.07% 18.24x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female