Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 1.6 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Gift Givers.

Interest Composition Index
Gift Givers 44.97% 60.85x
Misc-Deal Seekers or Coupon Shoppers 21.63% 54.57x
Kids Crafts Researchers 37.22% 49.38x
Homeschooling Parents 29.96% 47.88x
Stay-at-Home Parents 50.00% 47.80x
Country Home Decorators 11.17% 47.52x
Photo Memory Makers 35.38% 46.82x
Womens Subscription Box Shoppers 27.23% 42.63x
Home and Garden TV Fans 15.49% 42.06x
Cookie Recipe Researchers 39.55% 41.93x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Buckle.

Location Composition Index
Buckle 0.01% 1.63x
Gymboree 0.01% 1.23x
Maurices 0.03% 1.17x
Zumiez 0.01% 1.04x
Urban Outfitters 0.01% 0.99x
Old Navy 0.01% 0.85x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is ninerecipes.com.

Website Composition Index
ninerecipes.com 1.27% 66.08x
thekeeperofthecheerios.com 3.92% 64.24x
simplemomproject.com 1.61% 58.33x
craftymorning.com 17.12% 57.85x
iheartartsncrafts.com 2.06% 57.80x
gluedtomycraftsblog.com 2.04% 57.17x
recipecs.com 1.13% 56.51x
fromabcstoacts.com 1.03% 56.02x
sofestive.com 2.02% 55.06x
alittlepinchofperfect.com 1.32% 52.24x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 30.06x
Children's Learning Tools 5.45% 29.14x
Coupons & Family 7.91% 28.19x
Scrapbooking & Home Art Projects 4.78% 27.64x
Mommy Bloggers 10.90% 25.32x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.78% 24.89x
Family on a Budget 22.12% 22.89x
Assorted Topics (Car News, Animals, Viral Media) 1.21% 21.54x
Quotes & Inspiration 1.86% 19.59x
Home Decoration Content Readers 10.42% 18.70x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female