Explore the Homemade Gifts Crafters Audience
Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.
INTERESTS
The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Homemade Gifts Crafters audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 42.25% | 28.22x |
| Bargain Shopping Researchers | 35.13% | 27.43x |
| Coupon Researchers | 36.91% | 27.39x |
| Home and Garden TV Fans | 33.87% | 27.04x |
| Shelf-Stable Food Content Readers | 0.51% | 26.52x |
| Photo Memory Makers | 40.68% | 25.86x |
| Cook at Home Parents | 34.67% | 25.36x |
| Misc-Deal Seekers or Coupon Shoppers | 31.82% | 24.71x |
| Parents with Kids | 34.16% | 24.71x |
| Price Conscious Grocery Shoppers | 34.31% | 24.70x |
Composition Percentage:
The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
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APPAREL RETAILERS
The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.14% | 1.29x |
| Old Navy | 0.01% | 1.29x |
| Mens Wearhouse | 0.01% | 0.98x |
| Victoria's Secret | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
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WEBSITES
The Homemade Gifts Crafters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Homemade Gifts Crafters audience is homedesigninspired.com.
| Website | Composition | Index |
| homedesigninspired.com | 1.18% | 39.83x |
| origami-instructions.com | 1.09% | 39.41x |
| greeting-card-messages.com | 1.32% | 37.54x |
| craftsy.com | 2.18% | 36.11x |
| flamingotoes.com | 1.19% | 33.54x |
| diyprojects.com | 1.70% | 33.44x |
| applegreencottage.com | 1.09% | 33.30x |
| debbie-debbiedoos.com | 1.26% | 32.99x |
| apumpkinandaprincess.com | 1.51% | 32.43x |
| ducttapeanddenim.com | 1.25% | 32.38x |
Composition Percentage:
The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.70% | 25.48x |
| Scrapbooking & Home Art Projects | 8.42% | 24.92x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.32% | 24.85x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.09% | 21.07x |
| Home Printing | 0.22% | 20.94x |
| Comedy Content | 0.52% | 20.11x |
| Cheerleading | 0.89% | 19.88x |
| Coupons & Family | 9.81% | 19.68x |
| Mommy Bloggers | 11.03% | 19.37x |
| Tattoos & Costumes | 0.35% | 19.22x |
Composition Percentage:
The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
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DEMOGRAPHICS
The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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