Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 2.9 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 25.61% 38.77x
Bargain Shopping Researchers 34.04% 37.64x
Coupon Researchers 37.28% 35.58x
Home and Garden TV Fans 34.16% 35.14x
Involved Parents 41.45% 34.61x
Budget Grocery Shoppers 35.69% 32.94x
Cook at Home Parents 37.40% 32.60x
Price Conscious Grocery Shoppers 34.62% 32.44x
Misc-Deal Seekers or Coupon Shoppers 30.23% 32.31x
Parents with Kids 33.90% 32.02x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.30x
Carhartt 0.13% 1.17x
Journeys 0.02% 1.03x
Victoria's Secret 0.02% 1.02x
Old Navy 0.02% 1.02x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is cutest-baby-shower-ideas.com.

Website Composition Index
cutest-baby-shower-ideas.com 1.03% 46.06x
craftgossip.com 1.45% 44.71x
kraftrecipes.com 1.04% 41.03x
supercoloring.com 1.00% 40.87x
shutterfly.com 3.64% 39.53x
wilton.com 1.53% 38.30x
meredith.com 1.88% 38.00x
xokatierosario.com 1.32% 37.94x
deliciousanddiy.com 1.09% 37.12x
wineandglue.com 2.59% 36.18x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 27.67x
Arts & Crafts 0.26% 27.14x
Cheerleading 0.15% 25.06x
Cub & Girl Scouts 0.28% 24.77x
Scrapbooking & Home Art Projects 6.12% 23.24x
Party Suppliers 1.24% 21.72x
Tattoos & Costumes 0.09% 21.51x
Cakes & Sweets 1.78% 21.03x
Networking Marketing 0.28% 20.83x
Custom Gifts 0.53% 20.65x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female