Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 2.2 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Involved Parents.

Interest Composition Index
Involved Parents 27.10% 30.40x
Bargain Shopping Researchers 15.95% 30.16x
Home and Garden TV Fans 16.52% 29.26x
Coupon Researchers 21.46% 28.56x
Mother's Day Celebrators 20.38% 26.59x
Kids Crafts Researchers 30.82% 26.50x
Budget Grocery Shoppers 21.31% 25.86x
Essential Oils Enthusiasts 1.39% 25.30x
Christmas Traditions Researchers 24.48% 25.09x
Homeschooling Parents 28.87% 25.07x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Maurices.

Location Composition Index
Maurices 0.05% 1.49x
White House Black Market 0.02% 1.30x
Chicos 0.02% 1.25x
American Eagle Outfitters 0.02% 1.22x
Aeropostale 0.02% 1.20x
Zumiez 0.02% 1.18x
Carhartt 0.22% 1.16x
Jos A. Bank Clothiers 0.02% 1.15x
Hollister 0.01% 1.14x
LOFT 0.02% 1.13x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is origami-instructions.com.

Website Composition Index
origami-instructions.com 1.81% 67.72x
homemade-gifts-made-easy.com 12.39% 39.29x
fun-squared.com 1.12% 37.96x
u-createcrafts.com 1.00% 35.58x
themummyfront.com 1.58% 34.22x
ducttapeanddenim.com 1.21% 34.13x
sofestive.com 1.22% 33.94x
flamingotoes.com 1.03% 33.36x
crazylittleprojects.com 2.97% 33.34x
redtedart.com 3.49% 32.90x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.11% 25.61x
Scrapbooking & Home Art Projects 5.13% 21.46x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.43% 21.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 20.00x
Sewing, Embroidery & Quilting 1.18% 17.09x
Cakes & Sweets 0.60% 17.01x
Mommy Bloggers 8.10% 16.48x
Coupons & Family 6.55% 16.45x
Sewing, Embroidery & Fabrics 3.59% 16.36x
Teen Hair 1.00% 15.77x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female