Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 3.4 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 20.64% 33.61x
Bargain Shopping Researchers 32.15% 32.62x
Involved Parents 37.35% 30.01x
Home and Garden TV Fans 30.71% 30.01x
Coupon Researchers 34.38% 29.88x
Budget Grocery Shoppers 35.09% 29.55x
Mother's Day Celebrators 22.90% 27.76x
Price Conscious Grocery Shoppers 32.21% 27.45x
Misc-Deal Seekers or Coupon Shoppers 27.02% 27.02x
Online Home Decor Shoppers 25.87% 26.64x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Buckle.

Location Composition Index
Buckle 0.03% 1.34x
Talbots 0.01% 1.32x
Maurices 0.04% 1.28x
Michael Kors 0.01% 1.23x
Victoria's Secret 0.04% 1.23x
J. Crew 0.01% 1.17x
Aeropostale 0.02% 1.16x
Gap 0.02% 1.16x
Journeys 0.04% 1.15x
Zumiez 0.02% 1.13x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is shutterfly.com.

Website Composition Index
shutterfly.com 1.32% 39.22x
mediavine.com 38.35% 34.64x
weareteachers.com 1.06% 33.85x
dollartree.com 3.21% 32.89x
homemade-gifts-made-easy.com 8.12% 32.02x
patchworkposse.com 1.15% 31.32x
planesandballoons.com 1.19% 31.05x
steinmart.com 1.34% 29.51x
liagriffith.com 1.56% 28.34x
crazylittleprojects.com 2.93% 28.32x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.11% 28.12x
Custom Gifts 0.21% 25.34x
Networking Marketing 0.10% 22.75x
Arts & Crafts 0.18% 22.56x
Party Suppliers 0.32% 22.53x
Homeschooling 0.05% 22.50x
Scrapbooking & Home Art Projects 4.41% 20.39x
Tattoos & Costumes 0.05% 19.68x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 19.68x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.33% 18.65x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female