Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 2.5 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 39.14% 35.38x
Budget Grocery Shoppers 39.50% 34.65x
Involved Parents 44.23% 31.76x
Coupon Researchers 39.72% 31.38x
Home and Garden TV Fans 37.75% 30.91x
Misc-Deal Seekers or Coupon Shoppers 36.00% 30.82x
Photo Memory Makers 45.53% 30.59x
Patriotic Party Decoration Shoppers 43.82% 29.90x
Price Conscious Grocery Shoppers 39.02% 29.84x
Blender Shoppers 37.62% 29.58x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Belk.

Location Composition Index
Belk 0.01% 1.37x
Carhartt 0.07% 1.36x
Eddie Bauer 0.02% 1.35x
Chicos 0.05% 1.23x
Buckle 0.06% 1.13x
Lane Bryant 0.04% 1.11x
Madewell 0.01% 1.09x
Talbots 0.03% 1.05x
Gymboree 0.04% 1.04x
REI 0.01% 1.04x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is origami-instructions.com.

Website Composition Index
origami-instructions.com 1.21% 51.26x
firstpalette.com 1.13% 48.39x
mylistoflists.com 1.18% 46.95x
save-on-crafts.com 1.02% 45.21x
greeting-card-messages.com 2.33% 44.52x
craftsy.com 6.62% 43.72x
homedesigninspired.com 1.44% 41.77x
diyprojects.com 2.36% 41.09x
u-createcrafts.com 1.61% 39.51x
craftionary.net 1.11% 39.38x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.05% 26.07x
Scrapbooking & Home Art Projects 7.48% 24.75x
Home Printing 0.57% 24.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 23.99x
Comedy Content 0.66% 21.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.67% 21.17x
Mommy Bloggers 8.31% 20.93x
Arts & Crafts 0.95% 20.81x
ISPs & Local Services 0.05% 20.75x
Sewing, Embroidery & Fabrics 8.12% 20.06x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female