Dstillery Audiences

HOMEMADE GIFTS CRAFTERS

Audience Size: 4 Million Devices

Explore the Homemade Gifts Crafters Audience

Below you'll find more information about the Homemade Gifts Crafters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Homemade Gifts Crafters audience.

Dstillery Crafted Audiences

INTERESTS

The Homemade Gifts Crafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homemade Gifts Crafters audience is Involved Parents.

Interest Composition Index
Involved Parents 42.25% 28.22x
Bargain Shopping Researchers 35.13% 27.43x
Coupon Researchers 36.91% 27.39x
Home and Garden TV Fans 33.87% 27.04x
Shelf-Stable Food Content Readers 0.51% 26.52x
Photo Memory Makers 40.68% 25.86x
Cook at Home Parents 34.67% 25.36x
Misc-Deal Seekers or Coupon Shoppers 31.82% 24.71x
Parents with Kids 34.16% 24.71x
Price Conscious Grocery Shoppers 34.31% 24.70x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Interest attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homemade Gifts Crafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homemade Gifts Crafters audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.29x
Old Navy 0.01% 1.29x
Mens Wearhouse 0.01% 0.98x
Victoria's Secret 0.01% 0.91x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Location attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homemade Gifts Crafters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homemade Gifts Crafters audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.18% 39.83x
origami-instructions.com 1.09% 39.41x
greeting-card-messages.com 1.32% 37.54x
craftsy.com 2.18% 36.11x
flamingotoes.com 1.19% 33.54x
diyprojects.com 1.70% 33.44x
applegreencottage.com 1.09% 33.30x
debbie-debbiedoos.com 1.26% 32.99x
apumpkinandaprincess.com 1.51% 32.43x
ducttapeanddenim.com 1.25% 32.38x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Web attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homemade Gifts Crafters audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.70% 25.48x
Scrapbooking & Home Art Projects 8.42% 24.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 24.85x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.09% 21.07x
Home Printing 0.22% 20.94x
Comedy Content 0.52% 20.11x
Cheerleading 0.89% 19.88x
Coupons & Family 9.81% 19.68x
Mommy Bloggers 11.03% 19.37x
Tattoos & Costumes 0.35% 19.22x
Composition Percentage: The overlap percentage between the Homemade Gifts Crafters audience and the Content Affinity attribute.
Index: A comparison of the Homemade Gifts Crafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homemade Gifts Crafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female