Dstillery Audiences

HOMEOWNERS

Audience Size: 1.1 Million Devices

Explore the Homeowners Audience

Below you'll find more information about the Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homeowners audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 41.04% 59.19x
Patio Furniture Shoppers 30.74% 56.32x
HGTV Enthusiasts 22.86% 51.10x
Seasonal Recipe Blog Readers 34.83% 50.08x
Kitchen & Bathroom Remodelers 41.99% 49.82x
Home Cleaning Researchers 28.53% 49.05x
Beekeeping Enthusiasts 21.05% 48.75x
Seasonal Lifestyle Blog Readers 36.21% 48.75x
Major Appliance Shoppers 40.48% 47.06x
Sustainable Lifestyle Enthusiasts 36.66% 46.96x
Composition Percentage: The overlap percentage between the Homeowners audience and the Interest attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homeowners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.27x
Old Navy 0.01% 1.17x
Composition Percentage: The overlap percentage between the Homeowners audience and the Location attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homeowners audience is natalielinda.com.

Website Composition Index
natalielinda.com 1.15% 73.02x
ratehub.ca 1.06% 72.10x
knowledgeweighsnothing.com 1.20% 67.60x
remodelandolacasa.com 1.35% 66.27x
ideas2live4.com 1.40% 66.20x
saltinmycoffee.com 1.19% 65.49x
feathersinthewoods.com 2.31% 64.94x
ourstoneyacres.com 1.16% 64.59x
retailmenot.ca 2.37% 63.88x
ginghamgardens.com 1.39% 63.79x
Composition Percentage: The overlap percentage between the Homeowners audience and the Web attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homeowners audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.37% 41.30x
Home Remodeling 0.85% 37.46x
Vegans & Animal Welfare 0.22% 33.45x
Canada Consumer Product Cluster 1.16% 29.91x
DIY Decoration & Furniture 4.38% 29.89x
Canada Culture and Tourism 5.46% 29.78x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.06% 29.10x
Comedy Content 0.26% 28.41x
Lawns & Pest Control 0.27% 27.27x
Cakes & Sweets 0.42% 27.16x
Composition Percentage: The overlap percentage between the Homeowners audience and the Content Affinity attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homeowners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female