Explore the Homeowners Audience
Below you'll find more information about the Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Homeowners audience.
INTERESTS
The Homeowners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Homeowners audience is DIYers.
| Interest | Composition | Index |
| DIYers | 39.67% | 43.98x |
| Kitchen & Bathroom Remodelers | 27.28% | 43.67x |
| DIY Upcycle Home Project Planners | 41.93% | 40.57x |
| Home DIY Enthusiasts | 22.01% | 38.57x |
| Lawn & Garden Enthusiasts | 31.92% | 36.02x |
| Seasonal Recipe Blog Readers | 35.28% | 35.83x |
| Seasonal Lifestyle Blog Readers | 36.27% | 35.32x |
| Patio Furniture Shoppers | 38.01% | 35.11x |
| HGTV Enthusiasts | 28.65% | 34.55x |
| Sustainable Lifestyle Enthusiasts | 37.34% | 32.54x |
Composition Percentage:
The overlap percentage between the Homeowners audience and the Interest attribute.
Index: A comparison of the Homeowners audience to the internet population.
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APPAREL RETAILERS
The Homeowners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Homeowners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.12% | 1.32x |
| Old Navy | 0.02% | 1.16x |
| Maurices | 0.03% | 1.16x |
| Mens Wearhouse | 0.01% | 1.07x |
| The Childrens Place | 0.01% | 0.78x |
| Victoria's Secret | 0.01% | 0.76x |
| Zumiez | 0.01% | 0.62x |
Composition Percentage:
The overlap percentage between the Homeowners audience and the Location attribute.
Index: A comparison of the Homeowners audience to the internet population.
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WEBSITES
The Homeowners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Homeowners audience is kitchenambition.com.
| Website | Composition | Index |
| kitchenambition.com | 1.09% | 45.28x |
| saltinmycoffee.com | 1.10% | 44.79x |
| remodelandolacasa.com | 1.06% | 44.66x |
| dododsondesigns.com | 1.13% | 43.95x |
| craftyforhome.com | 1.18% | 41.94x |
| sawdustgirl.com | 1.53% | 41.86x |
| journeywithjill.net | 1.08% | 41.81x |
| howtobuildit.org | 1.15% | 41.70x |
| ginghamgardens.com | 1.27% | 41.43x |
| plantinstructions.com | 1.40% | 41.32x |
Composition Percentage:
The overlap percentage between the Homeowners audience and the Web attribute.
Index: A comparison of the Homeowners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Homeowners audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.26% | 31.63x |
| Home Remodeling | 1.24% | 31.02x |
| DIY Decoration & Furniture | 4.65% | 27.15x |
| Canada Shopping - Kitchenware | 0.39% | 24.26x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 23.00x |
| Bird Watching | 0.11% | 22.62x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.72% | 21.77x |
| Homesteading | 4.26% | 21.49x |
| Home Decoration - Remodeling & Outdoors | 26.71% | 21.47x |
| Woodwork | 3.99% | 21.37x |
Composition Percentage:
The overlap percentage between the Homeowners audience and the Content Affinity attribute.
Index: A comparison of the Homeowners audience to the internet population.
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DEMOGRAPHICS
The Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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