Dstillery Audiences

HOMEOWNERS

Audience Size: 1.7 Million Devices

Explore the Homeowners Audience

Below you'll find more information about the Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homeowners audience is DIYers.

Interest Composition Index
DIYers 39.67% 43.98x
Kitchen & Bathroom Remodelers 27.28% 43.67x
DIY Upcycle Home Project Planners 41.93% 40.57x
Home DIY Enthusiasts 22.01% 38.57x
Lawn & Garden Enthusiasts 31.92% 36.02x
Seasonal Recipe Blog Readers 35.28% 35.83x
Seasonal Lifestyle Blog Readers 36.27% 35.32x
Patio Furniture Shoppers 38.01% 35.11x
HGTV Enthusiasts 28.65% 34.55x
Sustainable Lifestyle Enthusiasts 37.34% 32.54x
Composition Percentage: The overlap percentage between the Homeowners audience and the Interest attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homeowners audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.32x
Old Navy 0.02% 1.16x
Maurices 0.03% 1.16x
Mens Wearhouse 0.01% 1.07x
The Childrens Place 0.01% 0.78x
Victoria's Secret 0.01% 0.76x
Zumiez 0.01% 0.62x
Composition Percentage: The overlap percentage between the Homeowners audience and the Location attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homeowners audience is kitchenambition.com.

Website Composition Index
kitchenambition.com 1.09% 45.28x
saltinmycoffee.com 1.10% 44.79x
remodelandolacasa.com 1.06% 44.66x
dododsondesigns.com 1.13% 43.95x
craftyforhome.com 1.18% 41.94x
sawdustgirl.com 1.53% 41.86x
journeywithjill.net 1.08% 41.81x
howtobuildit.org 1.15% 41.70x
ginghamgardens.com 1.27% 41.43x
plantinstructions.com 1.40% 41.32x
Composition Percentage: The overlap percentage between the Homeowners audience and the Web attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homeowners audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.26% 31.63x
Home Remodeling 1.24% 31.02x
DIY Decoration & Furniture 4.65% 27.15x
Canada Shopping - Kitchenware 0.39% 24.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 23.00x
Bird Watching 0.11% 22.62x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.72% 21.77x
Homesteading 4.26% 21.49x
Home Decoration - Remodeling & Outdoors 26.71% 21.47x
Woodwork 3.99% 21.37x
Composition Percentage: The overlap percentage between the Homeowners audience and the Content Affinity attribute.
Index: A comparison of the Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female