Dstillery Audiences

HOMESCHOOLING PARENTS

Audience Size: 2.8 Million Devices

Explore the Homeschooling Parents Audience

Below you'll find more information about the Homeschooling Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Homeschooling Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Homeschooling Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Homeschooling Parents audience is Involved Parents.

Interest Composition Index
Involved Parents 55.05% 45.97x
Parents with Kids 46.36% 43.80x
Shelf-Stable Food Content Readers 24.03% 36.37x
Coupon Researchers 37.87% 36.14x
Bargain Shopping Researchers 31.46% 34.79x
Hands-On Parents 51.28% 34.67x
Home and Garden TV Fans 32.28% 33.21x
Misc-Deal Seekers or Coupon Shoppers 30.58% 32.68x
Cook at Home Parents 37.38% 32.59x
Working Parents 35.70% 32.56x
Composition Percentage: The overlap percentage between the Homeschooling Parents audience and the Interest attribute.
Index: A comparison of the Homeschooling Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Homeschooling Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Homeschooling Parents audience is Maurices.

Location Composition Index
Maurices 0.02% 1.14x
Carhartt 0.12% 1.12x
Old Navy 0.02% 1.05x
Express 0.01% 0.94x
Journeys 0.01% 0.82x
Victoria's Secret 0.01% 0.78x
The Childrens Place 0.01% 0.73x
Composition Percentage: The overlap percentage between the Homeschooling Parents audience and the Location attribute.
Index: A comparison of the Homeschooling Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Homeschooling Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Homeschooling Parents audience is playdoughtoplato.com.

Website Composition Index
playdoughtoplato.com 2.05% 53.11x
icanteachmychild.com 1.81% 51.04x
teachpreschool.org 1.03% 49.58x
teaching2and3yearolds.com 2.78% 48.74x
fun-a-day.com 1.88% 48.10x
playideas.com 1.14% 46.95x
teachingmama.org 3.11% 45.86x
powerfulmothering.com 1.40% 45.29x
babbledabbledo.com 1.66% 44.52x
giftofcuriosity.com 1.78% 44.44x
Composition Percentage: The overlap percentage between the Homeschooling Parents audience and the Web attribute.
Index: A comparison of the Homeschooling Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Homeschooling Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 33.10x
Scrapbooking & Home Art Projects 7.28% 27.71x
Homeschooling 0.15% 27.47x
Youth Educational Resources 0.45% 26.82x
Cub & Girl Scouts 0.28% 25.42x
New Parents 5.03% 25.00x
Children's Learning Tools 6.02% 23.88x
Parenting & Children's Activities 1.84% 23.87x
Mommy Bloggers 13.74% 23.63x
Coupons & Family 10.23% 23.08x
Composition Percentage: The overlap percentage between the Homeschooling Parents audience and the Content Affinity attribute.
Index: A comparison of the Homeschooling Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Homeschooling Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female