Dstillery Audiences

HORROR MOVIE FANS

Audience Size: 2.6 Million Devices

Explore the Horror Movie Fans Audience

Below you'll find more information about the Horror Movie Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Horror Movie Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Horror Movie Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horror Movie Fans audience is Blockbuster Movie Fans.

Interest Composition Index
Blockbuster Movie Fans 66.58% 50.72x
Movie and Game Review Readers 52.91% 48.26x
Comedy Fans 53.25% 44.71x
Streaming Video Fans 54.71% 43.18x
Video Gamers 47.75% 36.96x
Video and Computer Gaming Enthusiasts 49.30% 36.81x
Entertainment Industry Decision Makers 35.77% 36.27x
TV Advertising Professionals 33.64% 35.71x
Metal and Rock Music Fans 41.94% 35.21x
Moviegoers 39.62% 34.66x
Composition Percentage: The overlap percentage between the Horror Movie Fans audience and the Interest attribute.
Index: A comparison of the Horror Movie Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horror Movie Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horror Movie Fans audience is H&M.

Location Composition Index
H&M 0.02% 1.57x
Eddie Bauer 0.01% 1.40x
Mens Wearhouse 0.03% 1.32x
J. Crew 0.01% 1.24x
Lane Bryant 0.02% 1.24x
Old Navy 0.04% 1.23x
Michael Kors 0.01% 1.20x
Gymboree 0.02% 1.20x
Maurices 0.04% 1.17x
Dressbarn 0.02% 1.15x
Composition Percentage: The overlap percentage between the Horror Movie Fans audience and the Location attribute.
Index: A comparison of the Horror Movie Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Horror Movie Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Horror Movie Fans audience is newsarama.com.

Website Composition Index
newsarama.com 4.68% 52.39x
gamecrate.com 1.45% 50.94x
powerpyx.com 1.33% 50.82x
relyonhorror.com 1.57% 46.00x
lordsofpain.net 1.61% 43.49x
dreadcentral.com 10.82% 42.94x
godzilla-movies.com 1.99% 42.92x
strategygamer.com 1.19% 41.58x
birthmoviesdeath.com 2.80% 40.57x
thedigitalbits.com 1.73% 39.76x
Composition Percentage: The overlap percentage between the Horror Movie Fans audience and the Web attribute.
Index: A comparison of the Horror Movie Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horror Movie Fans audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 31.34x
Phone & Computer Game Downloaders 0.12% 27.22x
Roleplay & Fantasy Games 0.21% 27.15x
Collectibles - Toys & Collectibles 24.23% 26.91x
London Tourism & Events 0.07% 26.78x
Studio & Franchise Video Game Players 4.57% 24.56x
Film Production 0.53% 23.39x
Live Music 11.97% 20.22x
Anime 4.41% 18.56x
Movie Reviews 19.36% 17.74x
Composition Percentage: The overlap percentage between the Horror Movie Fans audience and the Content Affinity attribute.
Index: A comparison of the Horror Movie Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horror Movie Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male